The Start Down

🇮🇹 This week we are joined on The StartDown Podcast by the Godfather of Instagram, Tony Pec! 🤌🏼We talked about one of my favorite topics – stressing about likes, views, and followers. It’s not about having a million followers; it's about the impact and connection you have with the followers you do have.  Think about it: 72 likes might seem small on a screen, but imagine those 72 people in a room engaged with what you have to say. That's a powerful audience. These are individuals you can connect with on a deeper level. Engage with their content, understand their interests, and reach out. This personal touch could turn a simple like into a business opportunity, a conversation, or even a lifelong customer. It's a shift from quantity to quality, from broadcasting to meaningful conversations. It's about creating value for every single person that chooses to engage with your content.  Next time you see 'only' 72 likes, remember: those are 72 potential relationships, 72 opportunities to make an impact, and 72 chances to grow your business authentically. In the realm of social media, the true currency is not in the number of followers but in the relationships, you build with them. Don't just count your followers; make your followers count.  Key messages from the podcast notes: 🇮🇹 Tony Pack introduces himself as the co-founder of Forbes-accredited marketing agency One on Media, helping businesses and brands grow their online presence through effective social media strategies. 🇮🇹 Social media connections can lead to valuable relationships and opportunities in business. 🇮🇹 Instagram has become a powerful tool for connecting with people, and Tony Pack emphasizes the importance of being highly active on social media for businesses. 🇮🇹 Tony Pack highlights the affordability of advertising on social media platforms, making it a cost-effective way to reach global or local demographics. 🇮🇹 Tony Pack's background is in mechanical engineering, but he transitioned into social media marketing as he realized his passion for being around people. 🇮🇹 Tony Pack shares how he accidentally entered the social media world by creating Instagram accounts for various niches and growing a substantial following. 🇮🇹 The term "Godfather of Instagram" was coined when someone saw Tony in a cigar lounge, smoking a cigar, and wearing a tracksuit reminiscent of the Godfather. 🇮🇹 Tony Pack's journey in social media marketing led him to become Forbes accredited, speak at events nationwide, and help over 1,000 businesses generate millions of dollars through social media. 🇮🇹 Social media is a critical opportunity for new businesses to gain market share, even with limited budgets, and it's essential for established brands to stay competitive in the next decade. https://www.instagram.com/tonypec_/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🇮🇹 Tune in to our latest episode where Mike Ficara and special guest Nicholas Curattalo dive deep into the world of entrepreneurship, leadership, and balancing life's priorities.  Highlights:1️⃣ Growth & Networking: Relive the memorable moments from Grant Cardone's 10x conference in 2019 with Mike and Jose Flores. 🤝2️⃣ Entrepreneurial Journey: Nicholas shares his inspiring transition from mortgage banking to logistics, emphasizing perseverance and self-reliance. 💼3️⃣ Parenthood & Career: A candid discussion on the challenges of parenting, being a role model, and prioritizing family over business. 👨‍👧‍👦4️⃣ Leadership & Parenting: Discover how parenting influences leadership styles and the importance of understanding individual needs in a team. 👩‍💼5️⃣ Business Growth: Insights on the delicate balance of work and family life, knowing when to persevere or pivot, and the essence of delegation for scalability. 📈6️⃣ Equity & Vision: Mike stresses the significance of having a clear vision in business, even amidst setbacks and partnership challenges. 🔍7️⃣ COVID-19 & Entrepreneurship: Delve into the changing landscape of business success measurement and the unique challenges posed by the pandemic. 🌐8️⃣ Communication & Logistics: Explore effective communication methods in business and the slow technological evolution in logistics. 📞9️⃣ Work-Life Balance: Reflect on the journey of adapting to remote work and the tension between personal and professional growth. 💻🔟 Sports Analysis: A special segment on the New York Yankees, NFL teams, and predictions for the Super Bowl. 🏈 🔗 Don't miss this episode packed with insights and relatable experiences. Listen now and connect with our guests on LinkedIn for more on entrepreneurship and logistics!Nicolas IG: https://www.instagram.com/nofilternickycee/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Homeownership, mortgages, and local expertise in South Florida. 0:43Nathan Connor grew up in Broward County, Florida, and now helps families find homes as a loan officer.Misconceptions about affording a home. 4:44Discuss misconceptions about affording a home, including the impact of social media on perceptions.Importance of mortgage professionals vs. DIY. 8:09Nathan shares an example of how a mortgage professional can help a client avoid potential issues with AI-generated documents, such as unexpected deposits.Childhood experiences and career path. 12:32Nathan credits their entrepreneurial spirit to their father's sales background and their own curiosity about what they could achieve if they worked harder and took more risks.Restaurant industry experience and self-discipline. 17:34Nathan highlights the importance of family dinners and gatherings in Latin culture, and how Anthony's Coal fire Pizza did a great job of creating a similar atmosphere in their restaurant.Career changes and entrepreneurship. 28:50Nathan reflects on their entrepreneurial journey, mentioning signs they've received and the importance of enjoying the grind.Marketing strategies and social media utilization. 35:58Nathan emphasizes the importance of social media in business, viewing it as a tool for education and entertainment rather than just a marketing tactic.Sales strategies and social media use. 38:58Nathan and Mike Ficara discuss the importance of building relationships and being authentic on social media, with Nathan suggesting that men and women both dislike small talk and crave deeper connections.Anxiety, connections, and authenticity in the digital age. 43:08Nathan recommends the loan officer podcast and the book "The Psychology of Money" for the audience.Nathan's LinkedIn: https://www.linkedin.com/in/nathan-connor-2870147b/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Overcoming fear in business and podcasting. 0:00Mike Ficara discusses overcoming fear in business, sharing his own experiences and insights.Ficara enjoys a CEO Italia cigar during the episode, offering it to listeners who send him a DM.Managing fear as an entrepreneur. 1:58Mike Ficara believes fear is a natural part of being an entrepreneur, but it can be managed by turning it into fuel or fun.Ficara faces fears such as imposter syndrome and the possibility of business failure, but views them as opportunities for growth.Using fear as a motivator in business. 4:21Fear can be false evidence appearing real, and it's important to evaluate and assess fear to determine if it's accurate or not.Fear can be a motivator for success, but it's important to balance fear with confidence and action to achieve goals.Managing fear and uncertainty in business. 6:04Ficara emphasizes the importance of taking control of fear in business, especially during uncertain times.Overcoming fear and taking control in business. 7:24Mike Ficara shares his fear of roller coasters and lack of control, which he overcomes by taking control and preparing for the ride.Ficara emphasizes the importance of taking action and being proactive in overcoming fear, rather than simply closing one's eyes and waiting for the ride to be over.Mike Ficara is experimenting with a shorter podcast format and encourages listeners to provide feedback.He offers exclusive content to listeners who DM him on social media with proof of listening to the episode.Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Poker, bluffing, and lying. 0:00Mike Ficara shares stories about playing poker as a child with his family, learning the game and its mathematics, and the importance of bluffing.Bluffing in personal and professional life. 1:50Mike discusses bluffing as a common phenomenon in various aspects of life, including business and personal goals.He struggled academically throughout his education, blaming himself for 60% of his struggles and the educational system for the remaining 40%.Bluffing and failing an online exam. 5:41Mike failed his last college course after bluffing his way through an online class, despite having a job lined up and feeling successful.He took the exam in a proctored room but failed, resulting in him failing the class altogether.Honesty, transparency, and accountability in academic settings. 8:05Mike emailed the professor to apologize for failing the course and explained his situation, receiving a grade bump to a C.The professor showed understanding and empathy, emphasizing the importance of being there for students' needs as an educator.Discusses the importance of honesty and transparency in various aspects of life, including marriages, jobs, and friendships.He highlights the need to be honest with oneself and forget about bullshitting, instead of constantly trying to cover up or hide the truth.The power of forgiveness and opportunity in personal and professional growth. 12:11Mike reflects on his luck in getting a job and how he's kept a notebook to remind himself to be compassionate and forgiving towards others.Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🇮🇹 Scott Ritzheimer: Navigating Nonprofit Wisdom🤝Entrepreneurship, leadership, and personal growth. 0:59Scott Ritzheimer reflects on their career journey, noting they've helped over 20,000 organizations and experienced similar patterns in their own entrepreneurial journey.Nonprofit vs for-profit businesses and success strategies. 3:33Mike Ficara highlights the misconception that nonprofits are not progressing, and Scott explains that nonprofits are organizations of people working towards common goals, just like businesses.Nonprofit vs for-profit work and personal journey. 8:28Scott recounts their experience working for a ministry while also working part-time for a small business, which was later sold and nearly destroyed by the new owner.Entrepreneurship, business growth, and overcoming challenges. 13:05Founder relaunched company from bankruptcy at 21, discovering entrepreneurial passion despite odds.Entrepreneurship, coaching, and business success. 14:44Coaching is helpful in entrepreneurship as it provides a structured approach to achieving goals and overcoming challenges, rather than relying on self-discovery alone.Coaching industry quality and finding the right coach. 19:57Mike and Scott discusses the importance of qualifying a good coach versus a bad one for entrepreneurs.Coaching, stages of growth, and navigating business challenges. 24:54Scott aims to showcase high-demand coaches and consultants on their podcast, highlighting their unique approaches and successes.Business, leadership, and fun with a Dolphins fan and a guest. 30:31Mike and Scott discuss the importance of finding joy in work and the impact it can have on productivity and success.Scott's Website: https://www.scalearchitects.comScott's Facebook: https://www.fb.com/scott.ritzheimer.official Scott's LinkedIn: https://www.linkedin.com/in/scottritzheimer/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Entrepreneurship, faith, & personal growth. 0:03Mike & James discuss their shared faith & how it intersects with their business ventures.Prioritizing faith & material wealth. 5:34Discusses the misinterpretation of biblical verses, emphasizing that the love of money is the root of all evil, not money itself.Entrepreneurship, stewardship, & balancing callings. 11:33Everyone has an entrepreneurial spirit, & it's not necessary to own a business to be an entrepreneur.Work-life balance & entrepreneurship. 16:13James shares a biblical perspective on work, defining success as obedience & emphasizing the importance of purpose, connection, & creation in life.Career choices & dealing with naysayers. 20:55James reflects on their journey from medical school to entrepreneurship, realizing they didn't have to follow their initial path & instead discovered new passions & ideas.Legacy, living in the present, & the impact of Jesse Lee's passing. 27:29Mike shares a personal story about meeting Jesse Lee Ward at an event & later losing the opportunity to thank her due to her untimely passing.James shares the story of Jesse Lee, who passed away unexpectedly, & how it made them realize the importance of living in the present & prioritizing their relationships & work.Faith, legacy, & personal growth with James. 33:03James shared his desire to be remembered as a person who loves the Lord with all their heart, mind, & soul, & loved others as well.James Zheng recommends his book "The Miraculous Breakthrough" for those seeking spiritual growth & personal transformation.James's Instagram: https://www.instagram.com/jamesczheng/?hl=enJames's LinkedIn: https://www.linkedin.com/in/james-zheng-933a059/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Episode 213: Savoring Success and Cigars In this episode of The StartDown Podcast, your host Mike Ficara embarks on an intriguing journey as he dives headfirst into the world of cigars and business with Andrew Thorp King.  With over 200 episodes under his belt, he reflects on the captivating notion that, throughout the show's history, he has never had a guest join him for a cigar. This revelation sets the stage for an exciting and uncharted territory, where cigars and conversation intertwine to create a unique, thought-provoking, and enjoyable podcast episode. Mike explores the world of cigar culture, sharing the joy and sense of camaraderie that these fine smokes often foster.  Tune in as he lights up a cigar and invites listeners to savor this extraordinary and immersive experience, embracing the aroma, the flavor, and the remarkable stories that unfold as the smoke curls into the air. It's a departure from the usual, and it's bound to be an unforgettable episode that lingers like the aftertaste of a good cigar. Humidif Group Podcast episode: https://apple.co/3QbfXCrAndrew's Instagram: https://www.instagram.com/andrewthorpkingAndrew's Website: https://www.andrewthorpking.comAndrew's LinkedIn: https://www.linkedin.com/in/andrewthorpking/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

In this episode celebrating Italian American Heritage Month, host Mike Ficara passionately explores the influence of his Italian roots on business practices, treating clients and employees like family members. As a third-generation Italian American, he navigates the balance between preserving cultural heritage and embracing a distinct American identity. Mike discusses the intersection of Italian heritage in daily life, family traditions, and their intriguing parallels with successful business structures, drawing connections between the mafia's organizational principles and effective leadership. Encouraging a "mob mentality" in entrepreneurship, he advocates for a familial business culture that prioritizes client care and appreciation. 🇮🇹 Italian American heritage and its impact on business. 0:02  Italian American heritage and how it shapes his business practices, such as treating clients and employees like family.Cultural identity and heritage for a Gen X American of Italian descent. 2:23 As a third-generation Italian American, discussing the balance between holding onto cultural heritage and embracing American identity.Cultural identity and heritage months. 4:39 The origins of Columbus Day and its significance to Italian Americans, emphasizing the need for inclusivity and respect in cultural celebrations.Italian heritage and culture. 9:39 Personal connection to Italian culture and music, and how it's a part of his everyday life.Italian culture, family traditions, and entrepreneurship. 12:57 Passion for Italian culture and traditions with his kids, including food, music, and family history.Leadership styles and business management. 17:44 Similarities between the structure of the mafia and successful businesses, highlighting loyalty, organization, and processes. The similarities between being a mafia boss and being a CEO, emphasizing the importance of leadership, delegation, and financial management.Encourages entrepreneurs to adopt a "mob mentality" in their businesses, prioritizing loyalty, structure, and a strong vision.Italian culture and business heritage. 20:08 Encourages businesses to create a culture and heritage similar to nationalities,citing the rich history of cigar companies as an example.Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Show Notes: The StartDown Podcast Episode 211 with Nick Scarabosio Introduction (00:00 - 0:57)- Mike Ficara introduces Nick Scarabosio, an executive coach and co-founder of Culture to Clash.- Nick's background as a third-generation San Francisco native, husband, and father.- Overview of Nick's diverse experiences in real estate, property management, fitness, and coaching. Nick's Journey and Experiences (0:57 - 6:38)- Nick's experiences on both the highest peak and lowest low in life, marriage, and business.- 15 years in real estate and property management in the San Francisco/Bay Area.- 10 years in the fitness and gym industry, coaching thousands of men and women.- Facing personal trials and tribulations, battling depression, and alcoholism.- Commitment to helping others break free from the 'hustle & grind.' Building Strong Company Culture (6:38 - 12:35)- Importance of avoiding burnout and finding work-life balance.- Discussion on the significance of building a robust company culture.- Culture beyond perks—creating shared purpose and understanding within the organization.- Valuing employees and recognizing the impact of a positive work culture. Entrepreneurial Experiences and Integrity (12:35 - 19:29)- Personal struggles and their impact on business decisions.- The importance of integrity when seeking help or guidance in the entrepreneurial world.- Insights into maintaining physical fitness for a successful and fulfilling life. Creating a Positive Work Culture (19:29 - 25:40)- Importance of a caring and supportive work culture.- Valuing and motivating employees to give their best.- Creating a positive and fun work environment.- Recommended books and podcasts related to leadership and team dynamics. Conclusion (25:40)- Recap of key points discussed during the episode.- Emphasis on creating a positive and supportive workplace.- Thanking Nick Scarabosio for sharing insights and experiences.- Closing remarks and encouragement for listeners to explore leadership resources. https://culturetocash.com/https://www.facebook.com/nscarabosiohttps://www.linkedin.com/in/nscarabosio/https://www.instagram.com/thescarabosio/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🇮🇹 This week on The StartDown Podcast, I had the pleasure of chatting with Adam Knihtila, the brilliant mind behind Adam Kae & Associates, serving as a Fractional CFO for digital marketing agencies. 📈We examined the world of outsourced C-level opportunities and even touched upon the crucial decision of when to bring in an outsourced CMO, like the pros at @yourbrandethos. 💼Adam Kae & Associates is all about creating financial strategies and systems tailored for digital marketing agencies, and they excel at seamless implementation. Adam takes a holistic approach, understanding that every decision impacts your financial landscape. 💰As the founder, Adam Knihtila leverages two decades of financial strategy experience to help digital marketing agencies grow and thrive. 🌐 Today, he empowers agency leaders to command their finances, streamline systems, and elevate their organizations to new heights.Join us on this episode as we uncover the secrets to financial success in the world of digital marketing! Adam's Youtube: https://www.youtube.com/channel/UCz1H9SbtkQ8tCA25j-K3SjA/videosAdam's LinkedIn: https://www.linkedin.com/in/adamknihtila/Adam's Instagram: https://www.instagram.com/cfo_adam/Adam's Website: https://www.adamkae.com/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🇮🇹 The StartDown Podcast welcomes Global Credibility Expert Mitchell Levy. He is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at MarshallGoldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility. Nation membership community to help those live, learn and surround themselves with others on the credibility journey. He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-three years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends. 💯 Join us for a conversation on: ·      Entrepreneurship, Outsourcing, and Time Management (0:44): Delve into the challenges entrepreneurs face and how to avoid turning jobs into businesses. ·      Finding Passion and Credibility (4:51): Learn how to discover your passion, purpose, and the true essence of your work. ·      Credibility and Dubiousness in Marketing (11:09): Explore the concept of credibility in marketing and leadership. ·      Personal Branding, Credibility, and Clarity (16:28): Discover the importance of personal branding and clarity in achieving business success. ·      Finding the Right Coach for Business Growth (21:59): Explore the challenges of selecting the right coach and the need for a personalized approach. ·      Coaching, Credibility, and Book Publishing (26:20): Understand the significance of coaching, credibility, and publishing books in the business world. ·      Credibility in the Digital Age (34:14): Learn about building credibility through consistency and clarity in the digital era. ·      Teaching Children to Find Their Passion (42:36): Discuss the importance of encouraging children to pursue their passions and make a positive impact. Don't miss this episode of The Startdown Podcast! 🎧 Mitchell's LinkedIn: https://www.linkedin.com/in/MitchellLevy/ Mitchell's YouTube: https://www.youtube.com/c/CredibilityNationMitchell's Instagram: https://www.instagram.com/Mitchell.Levy/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Introduction (0:00)   - Mike Ficara introduces Travis Chappell, a social media expert and wealth of knowledge.  Travis's Podcasting Journey (0:41)   - Travis started podcasting out of a love for personal development, despite not being a fan of reading.  Podcasting for Self-Improvement (2:51)   - Podcasting serves as a medium for inputting valuable information into your mind, resulting in positive output to the world.   Podcasting for Connection and Business Growth (5:09)   - Podcasting's unique RSS feed allows ownership and distribution but poses challenges for attribution and analytics.  Podcasting as a Networking Tool (8:18)   - Travis realized that requesting a 3-minute phone call could lead to a podcast interview, offering more value than a brief conversation.  Actor Josh Peck's Career Path (14:37)   - Josh Peck transitioned from a child star to a social creator, using YouTube and podcasting to maintain relevance and hone acting skills.  Interviewing Celebrities and Overcoming Obstacles (18:25)   - Travis reflects on his podcast journey, detailing how persistence led to interviews with high-profile guests like Shaquille O'Neal.  Effort and Results in Podcasting (22:13)   - Travis stresses the importance of effort and preparation in podcasting, calling out those who expect great results with little effort.  Finding Fulfillment Through Action (26:24)   - Travis discusses the need for full investment in endeavors and the challenge of giving advice due to diverse situations.  Career Pivot and Personal Fulfillment (29:12)   - Travis reflects on his past as a door-to-door salesman and how he pivoted towards podcasting. Unconventional Wisdom in Parenting (32:24)   - Travis shares his experiences as an entrepreneur and parent, highlighting unconventional parenting methods.  Productivity, Tech, and Self-Care with Travis Chappell (38:20)   - Travis recommends Google Drive for file storage and Dropbox for collaboration.   - His book recommendation is "Meditations" by Marcus Aurelius, and he plugs his podcast, "Travis Makes Friends." In this episode, Travis Chappell shares his podcasting journey, insights on podcasting's value, and unconventional wisdom in parenting and personal growth.Travis website: https://www.facebook.com/traviscchappellTravis Facebook: https://www.facebook.com/traviscchappell Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

JM Ryerson’s BackgroundJM Ryerson founded and sold 3 businesses and is now helping leadership teams do the same. He is an Author, Leadership & Performance Coach, International Speaker, and host of the Let’s Go Win podcast who has been building companies and leading sales teams for over 20 years. JM is the co-founder and CEO of Let's Go Win whose mission is to increase leadership, enhance culture, and help teams achieve peak performance. JM’s great passions are inspiring people to live their best lives and become open to what life has in store for them. His ultimate goal is to give others the tools that will allow them to transcend their self-limiting beliefs. JM was raised in Montana and lives in Boca Raton, Florida with his wife Lisa and their two amazing boys.  Balancing Coaching and ParentingMike Ficara and JM discuss balancing coaching and parenting, referencing coaches like Bill Belichick and Don Shula. Work-Life Balance and EntrepreneurshipMaintaining work-life balance is vital, and JM provides entrepreneurship insights, emphasizing the impact of social media. JM's Entrepreneurial JourneyJM shares his entrepreneurial journey, highlighting the importance of recognizing when to pivot. Skills and Generational CollaborationThey discuss bridging generational gaps and reverse mentoring. Networking and PodcastingNetworking's value is stressed, with JM noting, "your network is your net worth." Podcasts offer valuable insights. Prioritizing HealthJM and Mike discuss the importance of health and open-mindedness is emphasized. In summary, this episode provides insights on coaching, parenting, entrepreneurship, networking, and health, all delivered through JM's personal journey and experiences.JM Ryerson's Website: https://letsgowin.com/JM Ryerson's LinkedIn: https://www.linkedin.com/company/letsgowin365/JM Ryerson's Facebook: https://www.facebook.com/letsgowin365JM Ryerson's Instagram: https://www.instagram.com/letsgowin365JM Ryerson's Youtube: https://www.youtube.com/c/LetsGoWinJM Ryerson's Twitter: https://twitter.com/letsgowin365JM Ryerson's TikTok: https://www.tiktok.com/@letsgowin365Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

In this episode of The StartDown Podcast, we meet Lydia Stutesman, a high school teacher whose connection with our host, Mike, blossomed at a coffee event where they instantly bonded. Despite recently turning 50, Lydia exudes youthful energy and a perpetual sense of being in her twenties. The conversation explores the delicate balance between pursuing one's true passion and succumbing to societal expectations. Lydia astutely observes that many individuals often find themselves ensnared in the cycle of doing what they believe they should do, rather than following their genuine passions. With Mike's background as a former high school educator, the dialogue offers profound insights into the contemporary challenges of teaching today's youth. The conversation continues with how social media significantly shapes students' perceptions of higher education, perpetuating a culture of relentless ambition. Mike underscores the frequently overlooked facet of personal finance—financial literacy. He emphasizes that the ultimate aim in personal finance is not opulence but financial freedom, symbolized by being "broke" in the sense of being free from debt. This prompts a pertinent question about the relevance of traditional college education. The evolving job landscape often means that many college graduates do not wield their degrees in their ensuing careers. Lydia's career journey serves as a compelling testament to the pursuit of one's passions and the fulfillment of personal aspirations. She also discusses her own podcast, "Live Laugh Lydia," where she celebrates laughter, radio, and profound conversations, emphasizing that podcasting should be driven by passion rather than an insatiable pursuit of fame. Lydia shares her experiences of encountering celebrities both in person and through digital media, delving into the profound connections that can ensue.Lydia's LinkedIn: https://www.linkedin.com/in/lydiampsl/Lydia's Instagram: https://www.instagram.com/lydiastutesman/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

Segment 1: The Realities of Podcasting (00:04)- Larry Roberts and Mike kick off the episode by sharing their insights and experiences within the podcasting industry.- They emphasize the misconception that podcasting is easy and guarantees instant success, highlighting the importance of hard work and dedication.Segment 2: Overcoming Challenges (05:12)- The conversation shifts to the challenges new podcasters face, such as finding their authentic voice and overcoming shyness.- The significance of persistence, even when initial episodes receive limited attention.Segment 3: Benefits of Podcasting (10:44)- Larry and Mike discuss the various benefits of starting a podcast, including credibility in their industries and personal brand establishment.- Larry shares how podcasting opened doors to speaking opportunities and helped him discover his unique brand identity as the "red hat guy."Segment 4: Authenticity and Branding (15:43)- The importance of personal branding and authenticity is explored further, focusing on Larry's journey from struggling in a corporate environment to embracing his "red hat" brand.- Larry's distinct branding not only shaped his identity but also secured him corporate engagements.Segment 5: Beyond Visual Branding (20:25)- Emphasizing that personal branding goes beyond visual elements like logos, extending to one's reputation and conduct in both entrepreneurship and corporate settings.Segment 6: Pivoting to Entrepreneurship (24:57)- Larry's transition from a corporate career to entrepreneurship is detailed.- Larry's dreams of becoming a UFC fighter were altered by a birth defect, prompting him to shift gears and explore podcasting and comedy.Segment 7: Journey to Podcasting (29:48)- Larry's successful corporate career in training and enterprise resource planning systems is discussed.- He departed from the corporate world to embrace podcasting and comedy, leveraging his unique experiences and insights.Segment 8: Influence and AI (35:13)- We delve into podcasting's influence on credibility and share how insightful conversations can yield a "return on influence."- The conversation extends to the role of AI in enhancing efficiency and competitiveness across various fields.Segment 9: The Right Tools for Success (40:19)- The necessity of utilizing the right tools, akin to a fast race car or AI technology, for success is explored.- Larry introduces his podcast auditing service that aids in growing podcasts and brands.Larry's Website: https://redhatmedia.io/Larry's Facebook: https://www.facebook.com/thelarryroberts/ Larry's Instagram: https://www.instagram.com/thelarryrobertsSupport the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🇮🇹  Feugetaboutit and join Mike and Mike as they take us through this Italian American journey of dedication to preserving traditions and community👋 Introducing Michael CariosciaMichael Carioscia, the owner of Hardcore Italians, an online entertainment and apparel store. This lifestyle brand, born from Italian roots, showcases an array of options, reflecting the essence of Italian culture and community.👕 From Apparel to Lifestyle BrandMike Carioscia delves into the concept behind Hardcore Italians, highlighting its evolution from an online store to a lifestyle brand. He explains how the brand's continuous innovation in design and quality has been at the forefront of its journey. 🇮🇹 Nostalgic Italian ChildhoodDiscover Mike's cherished memories of growing up in an Italian family, where his grandparents instilled invaluable life lessons and the appreciation for life's simple pleasures. From the warmth of his grandparents' home to the entrepreneurial spark that led to his online venture, Mike's journey unfolds.🚀 Entrepreneurship: A Leap of FaithMike Carioscia shares his pivotal turning point - the decision to leap into entrepreneurship. Inspired by Gary Vaynerchuk 's wisdom, he transformed a hobby into a thriving business. 🤌🏼Carrying Forward Family ValuesMike discusses the profound support he received from his grandparents and family. He emphasizes that Hardcore Italians is more than just merchandise; it's about a shared mission and community. The brand's designs and slogans stem from the heart of their family, creating an authentic connection.📈 Defining Success: Beyond the SurfaceThe conversation shifts to Mike's perspective on success. He discusses the deeper connection he aims to establish with his audience, focusing on preserving Italian American values. Mike delves into the significance of community engagement and the power of sharing cultural heritage.🚫 Navigating Doubts and NegativityAddressing naysayers and negative influences, Mike shares his insights on dealing with skepticism, even from well-meaning loved ones. He echoes Gary Vaynerchuk's sentiment that sometimes, naysayers emerge from a place of care and concern. The conversation extends to other exciting endeavors to benefit his customers, such as their recent Perillo Tours' partnership that offers a chance to win a trip to Italy! 📚 Book RecommendationsAs the episode comes to a close, Mike Carioscia offers book recommendations for the audience: "Rich Dad Poor Dad" and "How to Win Friends and Influence People."Hardcore Italians’ Website: https://www.hardcoreitalians.com/Michael Carioscia’s Instagram: https://www.instagram.com/mikecarioscia/Support the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🎙️ Welcome to another episode of The Start Down Podcast! Today, we are honored to have Casey Dellapenna as our guest, and Mike is excited to delve into a discussion that promises to be both insightful and enlightening. 💼 Meet Casey Dellapenna - A Genuine Force for Good In this episode, Mike introduces Casey, a genuine and authentic individual who brings his unique perspective and passion for community engagement to the forefront. Casey's journey has taken him from his roots in Pennsylvania to his current role as one of the development directors at Junior Achievement of South Florida. 💡 From Corporate to Nonprofit: A Seamless Transition Casey shares his remarkable journey of transitioning from a role as the director of corporate partnerships at the Miami Heat to becoming an integral part of the nonprofit sector. His seamless transition highlights the power of following one's heart and embracing new opportunities that align with personal values. 🌟 Empowering Youth Through Education Learn about the impactful work of Junior Achievement of South Florida, where Casey contributes to the community's growth and development. Discover the pillars of the program: financial literacy, workforce readiness, and entrepreneurship. Casey sheds light on the importance of preparing young minds for the future, equipping them with the skills and knowledge needed to thrive. 📚 Parenting, Responsibility, and Giving Back Casey opens up about his experiences as a parent and the responsibilities that come with it. He emphasizes the significance of being present in his daughter's life and the lessons he's learned along the way. Casey's dedication to giving back to the community and imparting essential life skills to younger generations is truly inspiring. 🤝 The Value of Networking and Community Casey discusses the importance of networking within the context of giving back to the organization. He highlights the positive impact of like-minded individuals coming together, sharing their insights, and collaboratively making a difference. 📚 Recommended Reading To wrap up the episode, Casey offers a book recommendation: "Pour Your Heart into It" by Howard Schultz, the former CEO of Starbucks. This book provides valuable insights into Schultz's journey and the transformation of Starbucks into the global powerhouse it is today. Join us in this thought-provoking conversation as Casey shares his wisdom, experiences, and dedication to creating positive change. Tune in to Episode 202 of The Start Down Podcast and be inspired to make a difference in your community and beyond! 🎧🌐 Casey's LinkedIn: https://www.linkedin.com/in/casey-dellapenna/Casey's Website: https://linktr.ee/caseydellapennaCasey's Instagram: https://www.instagram.com/Caseydell20/ MorSupport the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🎙️ Welcome to another exciting episode of The Start Down Podcast with Mike Ficara! Today, we have the privilege of introducing Guillermo Elizondo, a computer science engineer with an unyielding passion for utilizing technology to make a positive impact on society. At just 17 years old, Guillermo created his first online education app, setting the stage for his future endeavors. 💼 Introducing Guillermo Elizondo Meet Guillermo, the co-founder of Territorium, a pioneering company that connects education, experience, and employability to empower individuals in achieving their career aspirations. Together with Gerardo Saenz, Guillermo launched Territorium in 2012, and they've since revolutionized the world of education and employment with their cutting-edge AI-powered toolkit, LifeJourney. 🚀 From Education to Work and Work to Education As a computer science engineer, Guillermo's vision centers on using technology to create a meaningful bridge between education and the workforce. Territorium's LifeJourney leverages personalized assessments and a comprehensive learning record (CLR) to provide tailored employability readiness opportunities, guiding users toward their ideal jobs. 🌐 Territorium's Global Impact Territorium's impact extends far and wide, collaborating with schools, universities, and corporations in 15 countries. Their remarkable success earned them recognition as one of the 50 most innovative companies in the world by the Kairos Society and the esteemed Education Partner of The Year award from Microsoft. 🗣️ Guillermo's Influence Beyond Territorium Guillermo's passion for transformation extends beyond Territorium. He represented Mexico as an ambassador to the G20 and has shared his expertise as a panelist at the Organization for Economic Cooperation and Development (OECD) Forum in Paris. He's been featured alongside Ministers of Education from Portugal, the United States, and other influential leaders at the Leaders for Education Summit in Bogota, Colombia. Join us in this enlightening episode as we explore Guillermo's journey of using technology and education to empower millions of individuals worldwide. Don't miss the invaluable insights and inspiration that Guillermo brings to the Start Down Podcast! 🎧🌐Guillermo's Website: https://territorium.com/about/ Guillermo's Twitter: https://twitter.com/territoriumlifeGuillermo's LinkedIn: https://www.linkedin.com/company/territoriumlife/ More episodes: https://mikeficara.com/start-down-podcast/Instagram: https://www.instagram.com/mikeficara/Facebook: https://wwwSupport the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego

🇮🇹 Unleashing the Power of Niche Marketing with Jake Hurwitz 🎯🚀 Welcome to Episode 201 of The StartDown Podcast, where we dive into the dynamic world of niche marketing and the art of connecting with the right audience! 🎯🚀 In today's ever-evolving media landscape, the rule of thumb is clear - niches are the game-changers! The era of sheer views or listens as the ultimate measure of success is fading. The real magic lies in connecting with the right audience, understanding their unique needs, and crafting content that resonates deeply with them. Media is becoming increasingly specialized and technical, making generalized content abundant and often overlooked. The true power lies in personalization, setting you apart and cultivating unwavering loyalty from those who genuinely resonate with your message. Picture a select group of 1,000 individuals who perfectly fit your target demographic, enthusiastically devouring your content daily because it truly speaks to their hearts. That's the essence of the power of niche! Join us on this exciting journey of impactful content creation and marketing as we welcome our special guest, Jake Hurwitz, Founder of Thursday Labs. Jake's expertise lies in digital content creation and marketing, from crafting impactful websites and lead pages to producing top-tier video and podcast content, managing blogs, and delivering large volumes of engaging material. Before founding Thursday Labs, Jake served as the Chief Marketing Officer at Day One, a renowned community and school for emerging entrepreneurs, backed by notable investors like Gary Vaynerchuk and Antler. With a track record of catapulting startups to exponential growth within six months and founding six successful ventures, Jake brings unparalleled wisdom to our discussion. In this episode, we'll unveil the secrets of niche marketing, the significance of tailored content, and the art of forging authentic connections with your audience. Get ready to embark on a journey of discovery and empowerment with Episode 201 of The StartDown Podcast! 🎧Ep-201 Unleashing the Power of Niche Marketing with Jake Hurwitz Jake's Website: https://www.thursdaylabs.co/contact Jake's Instagram: https://www.instagram.com/thursday_labs/ Jake's LinkedIn: https://www.linkedin.com/company/thursday-labs More episodes: https://mikeficara.com/start-down-podcast/Instagram: https://www.instagram.com/mikeficara/Facebook: https://www.facebook.com/mikeficaraLinkedIn: https://www.linkedin.com/in/mikefiSupport the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.facebook.com/mikeficara LinkedIn: https://www.linkedin.com/in/mikeficara YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/ Host: Mike Ficara- https://mikeficara.com/ Content Manager: Charlene Gillego