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Beauty Biz Bffs

Author: Kasey Boone and Lorena Ashmore

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TWO GIRLS, ONE DREAM. A fresh, unfiltered behind the scenes of two licensed esthetician business owners talking all things beauty, business, and everything in-between. With over 20 years combined experience in the industry, Kasey and Lorena have grown successful brick and mortar / e-commerce businesses in Los Angeles and a die-hard following on social media focused on sharing tips and tricks. This led to the creation of “Beauty Biz BFFs’ and together they hope to continue to change the beauty industry by recognizing true creatives and professionals that are breaking the mold.
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In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.ResourcesBeauty Biz Bffs x FOREO EpisodeCheck out FOREO: Website | TikTok | InstagramFOREO BEAR RangeEpisode HighlightsTaking on the StigmaWe have to change how we see and talk about things to change the way we use them.FOREO BEAR RangeThey offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.They are powerful for professional use and safe enough for an individual consumer.Using it is like going to the gym, where you have to consistently use it every day.TikTok as a Platform StrategyTikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.They always start by highlighting the product. They also analyze what technology is available.Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.The TikTok SpaceIt's not yet oversaturated.The less conservative you are, the better.Try to find a new formula on different platforms to show a whole new side of your product.Working Out Your Face Muscles with BEARFOREO BEAR loosens up your face to help you express yourself more effectively.It also helps if you're using skin care products regularly to stimulate facial muscles.Listen to the full episode to learn more BEAR tips and tricks!This Episode Is Brought to You by:HUM NutritionHUM Nutrition is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team.Use the code beautybiz and get 15% OFF your first order of $29 or more.Glow Beauty BarGlow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF.YonkaYonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20.Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make.ResourcesGet free resources when you sign up for ASCP insurance!FREE STICKERS! Give us a review on iTunes and email us a screenshot at beautybizbffs@gmail.com.Listen to The Waxing Podcast by Kirsten Goetzelman.Episode HighlightsWorking for Other PeopleYou need to get experience from other people before putting up your business.You may come across unpleasant things, but you can find positive things too.Grow your skill set first.Pros of Working for Other PeopleYou don’t have to do all the dirty work.They already have a system.You get paid training.They help you set goals, and you learn how to reach them.You get to establish your clientele.Tips When Working for Someone ElseBe proactive in asking for help or guidance.Don’t be afraid to talk to your boss.Look at the positive side of learning from experience.Don’t be in such a rush.Pay attention to the good and bad things.This Episode Is Brought to You by:HumTake a 3-minute quiz and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more.https://www.humnutrition.com/BetterHelpEnjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up.https://www.betterhelp.com/beautybizbffsHelloFreshGet $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below.https://www.hellofresh.com/biz80Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
This episode's interview  is sponsored by Eby.In this episode, we answer some questions from you! Then, we chat with Renata Black to learn how EBY Underwear provides microfinancing for women around the world.Resources● EBY Underwear’s ​Instagram● Subscribe​ to EBY Underwear. Get 20% off your first order using the code ​beauty20​. Episode HighlightsCharging Convenience Fees● Don’t charge your client for the convenience fee.● Bundle the convenience fee into the price of your services.How to Start Selling Your Product● Figure out if people are interested in your product first.● Start with a small stock, and then scale once you earn more.● Keep reinvesting into your business.● Don’t expect to pay yourself immediately.● Start with a microloan. $100 can go a long way.About Renata and EBY Underwear● Renata and Sofia Vergara co-founded EBY Underwear.● Renata used her microfinance background to help women start their businesses withsmall loans.● EBY Underwear does this by giving 10% of their revenue to provide microfinancing forwomen.Business Tricks amid COVID-19● Adapt to any situation.● Anticipate needs.● Nurture your team’s relationship.● Connect with your subscribers.This Episode Is Brought to You by: Face Reality SkincareGet online training for acne treatment for $0! Purchase the training course for $500, and get a $500 product credit once you complete it. Follow the link below to get certified. https://pros.facerealityskincare.com/Care/ofCare/of provides you with daily vitamins to help you feel your best and support your long-term goals. Take their ​5-minute online quiz​ to get supplements tailored to your wellness goals and needs.Use our discount code ​biz50​ to get 50% off your first order. The discount is automatically applied in the link below.https://takecareof.com/p/biz50Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notesSupport the show (http://beautybizbffs.com)
In this episode, we talk about our transition from being solo renters to brand owners. We discuss our perspectives on success and how we continuously redefine it along our journey. Episode HighlightsMeasuring Success● There’s no way to measure success because everyone has their own definition of it.● Your idea of success can change over time.● Success can both be subjective and objective.Maintaining Success● You need to keep elevating your business.● Create healthy boundaries between your business and personal life.● List and prioritize your goals.● You decide what comes next.Burning Out and Transitioning● Bounce back and refuel after burning out.● Don't “crash and burn”; sometimes you won't recover from that.The Rinse-and-Repeat Process● It involves looking for clients, providing products, adding value, and creating content.● There’s a difference between selling a product and providing a full experience.● Evaluate yourself in terms of where you are right now.This Episode Is Brought to You by: EyeCandy Glam LashesEyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work smarter, not harder. Follow the link below and use the discount code ​beautybiz15​ to get 15% off your first order. https://eyecandyglamlashes.com/BetterHelpBetterHelp is the largest platform for your e-counseling needs. Get started today and enjoy 10% off your first month through the link below. The discount code ​beautybizbffs​ will be automatically applied.http://betterhelp.com/beautybizbffsHelloFreshGet fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code ​biz80​ or shop through this link.https://www.hellofresh.com/biz80Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notesSupport the show (http://beautybizbffs.com)
In this episode, we share our conversation with Kirsten Goetzelman on The Waxing Podcast. We talked all about thriving in the beauty industry, niching down, finding confidence, and more.ResourcesThe Waxing PodcastThe Waxing GuideKirsten’s InstagramBuy your tickets for The Virtual Lash Conference!We’re speaking at ICES! Download their app for details.Glow Skincare: website, InstagramDearLashLove: website, InstagramEpisode HighlightsThoughts on Waxers and WaxingYou can get clients for life if you’re good at waxing.Finding Your Place and Niching Down in the Beauty IndustryYou don’t have to niche down right away.Have realistic expectations.Find where you feel most fulfilled and comfortable.Explore and decide where to focus to be efficient.Niching down helps build longevityContent Creation on InstagramBe real and show who you are. Don’t pressure yourself.Just share your services, thoughts, and what you enjoy doing.Start small and get into the habit.Managing BurnoutSit down and reevaluate.Pay attention to your body and work around your goals.Be okay with your pace.Being ConfidentOwn your craft and make your clients feel welcome.Let your clients know you feel 100% with what you’re doing.This Episode Is Brought to You by:HumHum offers vitamins and supplements based on your beauty goals, backed by clinical results. Take a 3-minute quiz and get individualized recommendations from their team. Use discount code beautybiz to get 15% off your first order of $29 or more. Learn more by clicking the link below.https://www.humnutrition.com/EyeCandy Glam LashesEyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work efficiently and smarter, not harder. Use discount code beautybiz15 to get 15% off your first order. Shop through the link below.https://eyecandyglamlashes.com/Want to Sponsor Our Show?We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.https://www.advertisecast.com/BeautyBizBffsSupport the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
In this episode, we talk about how our businesses are evolving. We also have a segment with Michelle Stovall of EyeCandy Glam Lashes. Her brand promotes ease in lashing and breaks stigmas in the lash industry.ResourcesHire through UpworkBeauty Biz Bffs with Ali Grant from Be SocialSkincara We’re speaking at ICES! Download their app for more details and announcements.Get a Glow Towel™ monthly subscription.Know more about the Lash Love monthly subscription.Shop lashes and other must-haves from EyeCandy Glam Lashes. Use the discount code beautybiz15 to get 15% off your first order. Get 20% off with the code wholesale20 for a minimum order of $1000. Get 50% off eyelash serums and lash baths when you purchase a bundle of 10.Episode HighlightsHow We’re Finding Ways to GrowNow that our podcast is growing, we’ve decided to hire out.Hiring out is part of growth, especially when you feel like you’re maxed out.It’s possible to balance multiple things, but get some help when you think you need it. Another milestone we’re hitting is doing our first PR launch ever.The Stigma Against Premade LashesPremade lashes initially received backlash from the lash industry because they were made poorly.However, with high-quality products, these lashes are non-damaging, seamless, and lightweight.We shouldn't discredit artists who use them for their craft.Lash Hacks from MichelleIf you have a client with watering eyes, use adhesive wipes.If you’re a beginner who wants to try out pre-fanned lashes, the mid sharp stems are the easiest to use.This Episode Is Brought to You by:EbyEby is the perfect everyday seamless underwear subscription box with a mission. They offer undies in different sizes, styles, and colors. Click the link below to shop Eby underwear.https://shop.join-eby.com/collectionsBetterHelpBetterHelp is the largest e-counseling platform. Get started today and enjoy 10% off your first month using the discount code beautybizbffs. Click the link below to sign up.betterhelp.com/beautybizbffsWant to Sponsor Our Show?We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.https://www.advertisecast.com/BeautyBizBffsSupport the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
In this episode, brow artist René de la Garza walks us through the process of brow lamination. He shares tips and ideas about thriving and finding opportunities in the beauty industry.ResourcesThe Microfiber Velvet Beauty Sponge by RenéBrow Down StudioBrow Down Studio CollectionRené’s brow lamination virtual masterclassVirtual and in-person training for beauty professionalsBook a virtual skin consultation with René via email!Episode HighlightsAll About Brow LaminationIt’s a new trend in the US, but it’s been in Europe, Russia, and Asia for many years. Brow lamination breaks down the hair follicle’s inner protein chains to make the brows sculptable.It lasts for 4 to 6 weeks or longer with proper home care.Golden Nuggets from RenéFocus on your art and compete with yourself.Keep learning.Work on your Yelp page.Know your role as a service provider.Don’t be afraid to communicate things that will help you do your job better.Tips When Dealing with ClientsPosition and situate your client from the get-go.Find your gold people.Be realistic with your environment, and know how you price yourself.Tips for Doing Your Brows at HomeDon’t try to tweeze or wax your brows.Comb your brows downward and trim hair by hair instead.René’s Latest ProductIt is a microfiber latex-free velvet sponge.Remember to change beauty sponges every month.The sponge gives a really nice finish, and it is very soft.René also sells castor oil for brow strengthening and conditioning.This Episode Is Brought to You by:Face Reality SkincareGet the most effective online training for acne treatment for a net cost of $0! Purchase the training course for $500, and get a $500 product credit once you complete the course. Follow the link below to get certified.https://pros.facerealityskincare.com/ Want to Sponsor Our Show?We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.https://www.advertisecast.com/BeautyBizBffsSupport the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Function and comfort come above style, and this is crucial both inside and outside the treatment room. In this episode, we share our take on the importance of function over fashion and give you our tried and tested checklist for new and old estheticians alike.ResourcesEnjoy 10% off your first month on BetterHelp through this link.Get $80 off your first month, including free shipping, on your first box from HelloFresh when you shop through this link.Get 50% off your first Care/of order through this link.Take Care/of’s five-minute online quiz to tailor your supplements to your wellness goals.Sign up and save on ASCP insurance + get free resources!Skin CeuticalsSkin ScriptWubbies® Embossed Disposable TowelsWe’re giving away FREE FUN STICKERS! Give us a review on iTunes, screenshot it, and email us at beautybizbffs@gmail.com.Episode HighlightsLooking into Function & Choosing Quality over QuantitySome furniture may be cute for Instagram, but not comfortableInvest in things that can last a long time.Determine your non-negotiables.We all have that one thing we splurge on. Own that part of you, but also be aware of it.It’s better to pay the price for quality than buy multiple things you won’t end up loving.Tips When Starting as an EstheticianFocus on the tools you need for your services.Figure out contracts, and don’t forget about insurance.A Checklist of Basic ToolsGet a massage bed and a good stool.Gloves are very essential, as well as a disinfectant and a disinfectant tray.For lash artists: a good pair of tweezers, adhesives, and a supply of good quality lashes.Things to Remember When Dealing with ClientsDo not be afraid to communicate with them.Guide them into the treatment room every step of the way.More Noteworthy TipsUse professional-grade skincare in your back bar.Find a supplier you believe in.Always have back up supplies.Keep your lash cart neat.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
If you’re in the service industry, you need to stay on your toes when it comes to serving your clients. In this episode, we cover the dos and don’ts in the treatment room that we swear by.ResourcesGet Glow Skincare’s Glow Towel monthly subscription.Learn more about Dear Lash + Love’s Lash Love monthly subscription.Enjoy 10% off your first month on BetterHelp through this link.Schedule a coaching call with us! To know more, send us an email at beautybizbffs@gmail.com.We’re giving away FREE FUN STICKERS! Give us a review on iTunes, screenshot it, and send us an email at beautybizbffs@gmail.com.Episode Highlights3 Dos in the Treatment RoomDo stay on schedule. Give yourself more time in between clients.Do dress professionally. Look clean and put together.You do deserve clients that respect you.Your clients can be your friends, but business is business, and it needs to be respected.3 Don’ts in the Treatment RoomDon’t text or call to move around people’s appointments. Have a system for making appointments.This is your business—don’t let your clients run the show.Learn how to set boundaries with clients, but always be respectful.Don’t get comfortable, especially with client friends.When you get too comfortable, you allow your clients the opportunity to second-guess you and your services.Final Thoughts on Our Dos & Don’tsDon’t let people treat you wrongly. Never lose sight of what’s important. Remember that you’re in the service industry. You always have to be there for others.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Building a solid clientele is one of the foundations of a successful business. If there’s one esthetician who can attest to this, it’s Renee Rouleau, an OG in the beauty industry. In this episode, she got us covered with tips on building long-lasting connections.ResourcesSign up on Podcorn to explore sponsorship opportunities for your podcast.Get 10% off Esthetician and Spa Supplies’ hydro exfoliator and oxygen pod when you use our code BFF. Follow them on Instagram as well.Enjoy 10% off your first month on BetterHelp through this link.Check out Renee Rouleau Skincare’s website and Instagram.Schedule a virtual consultation with Renee Rouleau Skincare.Check out Renee’s blog.Episode HighlightsKeys to SuccessRenee stayed passionate over the years.She is always willing to learn, change, and evolve.Having a hustler mentality also helped her.Tips to Attract & Keep ClientsGive your services away for free if possible.See yourself as a personal assistant to your client.Be proactive. Anticipate your clients’ needs.Biggest No-NosNever run late for your clients.Do not move your clients’ appointments around.Tips for Aspiring EntrepreneursDon’t rush to become an entrepreneur.Have an overabundance of clients.Be prepared when you go out on your own.Always dress to impress.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Are you struggling with creating fun and engaging content? In this episode, we bring you a fresh perspective on boosting your social media engagement—one that thrives and represents what you truly stand for.ResourcesUse our discount code beautybiz15 to get 15% off Hero Cosmetics products.Apply for Hero Cosmetics’ wholesale program!Listen to our 100th episode.Check out Lorena’s blog on Dear Lash + Love and follow her on Instagram.Check out Kasey’s blog on Glow Skincare and follow her on Instagram.Get started on BetterHelp today and enjoy 10% off your first month of e-counseling through this link.Tile PicEpisode HighlightsCreating ContentBehind every post is a creative process that takes time and effort.The only way to get better at creating and editing content is by doing it.Do more; worry less.Find your groove first before paying extra for content or branding.Thoughts on InstagramThe best way to fine-tune your content is by getting to the root of what you’re sharing until you find your groove.Pay attention to what you’re consuming.Tips for Better Social Media EngagementStay consistent across all social media platforms.Check yourself through your first nine posts.Don’t delete; just move forward.Stop paying attention to the algorithm.Use Reels on Instagram.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
If you think going fast is the only way to win the race, think again! Discover how going slow but steady guided us and our guest, Alexandra Tonks, toward success in our endeavors.ResourcesUse discount code beautybiz15 to get 15% off Hero Cosmetics products.Apply for Hero Cosmetics’ wholesale program.Check out Glow Skincare’s Glow Towel monthly subscription.Check out the Lash Love monthly subscription.Watch out for our giveaway on Instagram.Get 25% off your first three months on Care/of through this link.Enjoy a 15% discount at Clutch Nails with discount code beautybiz.Get free Face Reality Skincare certification for acne treatment!Episode HighlightsCelebrating 100 EpisodesConsistency has been critical in growing this passion project.We dedicate “one solid day” every week to work on our podcast.Hacks in Creating ProductsAs a self-funded company, Alexandra believes it’s vital to know where she was at each step.Her advice is to not invest heavily in things right away. She waited for the right opportunity to invest in packaging.Take things slowly. Don’t get pressured by other big makeup brands who seem to have everything well-put.Takeaways from Clutch Nails’ SuccessThe packaging is not everything.Be slow but steady.Prepare for possible opportunities.Support the show (http://beautybizbffs.com)
In this episode, we discuss how we let our passion guide us and why you should too. Moreover, we break down the idea of hiring out and how it helped us focus on doing what we love and, ultimately, grow our businesses.Tune in to this episode to discover how following your passion and hiring out can scale up your business.Resources Shop The Perfect Facial Towel by Glow Skincare.Subscribe to the Lash Love monthly subscription for only $25 a month.Check out the Online Borboleta Campus and use Lorena’s code dll10 to get a discount on your chosen course.The Skinny Confidential Him & Her Podcast by Lauryn and Michael Bosstick  BetterHelp — Get started today and enjoy 10% off your first month of e-counseling through this link. The discount code beautybizbffs automatically applies.HelloFresh — Get fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code biz80 or shop through this link.Episode HighlightsThe Latest with Kasey & Glow SkincareKasey is the founder of Glow Skincare, a skincare studio turned virtual studio.Kasey is rebranding her facial towel to Glow Towels.She put a subscription on her Glow Towels because it is common for some towels to get ripped or stained.Lorena’s Fun & Creative Lifestyle BrandLorena is the creator of Dear Lash + Love, a shop for beauty industry tees.From being just t-shirts, her products evolved into a lifestyle brand.For her monthly subscription, she sends graphics for social media use, which she loves making for fun.Lorena envisions people to get creative and have fun with her products.Keeping Things HomegrownOur content is homegrown, like how we really are.We use professional photos for our websites and the like, but we want to stay true to being budget-friendly girls, not photo shoot chicks, when posting content.Instead of having glamorous shots, we prefer keeping things real.We define ourselves as estheticians first before businesswomen.Going Back to Your Roots People are getting out of touch with who they really are and how they want to make money.If you’re struggling with laying out what you want to do, make a list of what you love doing.Things might not work out well if it’s forced on you or if there’s no “why” in what you’re doing.It is best to niche down and focus on a few things instead of spreading yourself too thin over different directions.Building Content We plan our content to ensure consistency and authenticity.Making a schedule and keeping things simple help when you’re just starting out.Support the show (http://beautybizbffs.com)
Starting a product can be overwhelming; it takes blood, sweat, and tears to get things going. But it’s not impossible, and we’re here to tackle how to start a product with another lady boss, Ju Rhyu.In this episode, Ju Rhyu of Hero Cosmetics shares her entrepreneurial journey. We also throw in more insights and learnings from our experiences on creating our products.Tune in to this episode if you want to learn how to start the product you’ve been dreaming of creating!Episode Highlights:Learn the beginnings of Hero Cosmetics.Find out why Hero Cosmetics’ Mighty Patches is their best-selling product.How can blogging enhance your business?Discover Mighty Patch hacks from Ju herself.Hear our thoughts on Hero Cosmetics.We answer your questions about starting a product.We also share our personal experiences and learnings on product development.About Ju RhyuJu Rhyu is the co-founder and CEO of Hero Cosmetics, a functional personal care brand that carries blemish patches. Through her brand, she provides skin solutions and creates a safe space for people to be proactive about their skin.Get to know more about Ju through her website. You can also find her on Instagram, Twitter, and LinkedIn.Enjoy the Podcast? If you enjoyed today's episode of The Beauty Biz BFFs Podcast, hit subscribe and share it with your friends!Post a review and share it! If you enjoyed this podcast episode, don’t hesitate to write us a review. You can also share this with your family and friends.Have any questions? You can contact us on our website or find us on Instagram or Facebook. Thanks for listening!For more updates and episodes, visit our website. You may also tune in on Apple Podcasts.To finding beauty and success,Kasey and LorenaSupport the show (http://beautybizbffs.com)
Advertise with Beauty Biz BffsBeauty Biz Bffs Podcast is getting close to the 700,000 download mark.Advertising with us is a great way to collaborate and get your brand good exposure.We recently shot an infomercial, which serves as an “advertising to advertise with us.”Changing Things UpRight now, a lot of people are spending more time at home.It can lead us to get sick of ourselves and the same things we see everyday. Hence, it is essential to change things up constantly.The Camping ExperienceCamping is an authentic experience.Be the kind of person that can go on camping trips.It allows you to escape the world and get out of your head while getting into nature.Great Pants FindsKasey recently purchased moto yoga pants from Betabrand. It has a zipper down the side, a zipper-like pocket, and is wrinkle-resistant and stain-resistant.Kasey’s tip: If you wear large, buy in large petite to get a cropped style.The pants are suitable both for work and workouts.Lorena shares that it is similar to the work pants she has from Lululemon. You can either dress it up or dress it down.In 2020, no one’s putting on tight outfits. It’s all about chic and comfortable style.Living in a RobeWe also talk about our shared love for robes. Kasey’s robe is from Mason Grey. It is quite pricey, but it is worth your money. Lorena talks about how versatile her new robe is from Mason Greys The Venice Collection. It is a floor-length robe with slits and has a tie-dye print.You can use it as a bikini cover-up, wear it around the house, or wear it to the office like a kimono. Finding the Perfect Pair of JeansLorena gets all her jeans from Revolve and gets cheap varieties from ZARA. Her favorite brands are Agolde and Girlfriend Denim.Kasey gets all her jeans from Zara. She loves the fit, and she thinks they are true to size.Bathroom Must-HavesKasey’s bathroom favorite is her acrylic shelf. It has a floating shelf vibe that gives it a clean look.She likes how she can organize and display her skincare products, making it look like decor.Another bathroom essential for Kasey is her newly installed Vitamin C showerhead.Your bathroom should be a safe place.The final item on Kasey’s bathroom must-have is a cordless magnifying mirror from Simplehuman. Lorena’s Current FavoritesLorena is currently into fake plants. She gets hers from Artiplanto. She swears by her Nespresso coffee machine.Another splurge that Lorena had was the Ember coffee mug. It is a smart mug that allows you to keep your drink at the temperature you like. Lorena wants everything to be visually pleasing. Recently, she’s into using canisters for vitamins.Workspace Items We got our perfectly fitting beaded curtains from Urban Outfitters.We also share our love for printing pictures and framing them.IKEA has excellent and reasonably priced picture frames.What’s New for Kasey and LorenaLorena recently launched The Go-To Carryall bag, which goes well with the mini cold roller. It is the new “everything bag.”The lash print of the bag and the cold roller is the same signature lashes from Dear Lash + Love.Kasey just created a shirt for men and women that promotes skincare for everyone. It has a rainbow design as it was designed initially for Pride.5 Powerful QuotesSupport the show (http://beautybizbffs.com)
In this episode we talk about blogging; how we started and why you should have one for your business whether you’re just starting out or feeling like maybe you need something fresh to add to your business. We give you 5 reasons why and go into depth about what has worked for us and how easily you can get started ! This weeks sponsor : Face Reality SkincareSupport the show (http://beautybizbffs.com)
Support the show (http://beautybizbffs.com)
Fun with Finances: How to Pay Yourself, the Beauty Biz WayMany of us are clueless about handling finances and saving money. The truth is, it can get quite overwhelming and complicated, and sometimes it’s no fun. We know exactly how it feels as beauty business owners, so we’ve got you covered with some tips and insights about all things finances.In today’s episode, we talk about finances, starting with how to pay yourself. We share our journey in building our successful beauty businesses and how we handled our finances as sole proprietors and, eventually, corporate owners. We also answer some questions from our subscribers about finances.Tune in to the episode to learn all things finances, from paying yourself to growing your savings!Here are three reasons why you should listen to the full episode:Learn more about how to pay yourself and manage your finances.We talk about our own experiences in growing our business.Find out tips on how to save money and deal with taxes.ResourcesCheck out Usual Wines. Get $8 off your first order when you use our code beautybizbffs.Win some goodies from the Beauty Biz BFFs! Write us a review on iTunes and give a subject that you’d like us to cover on the podcast. Don’t forget to include your Instagram handle!Shop at Dear Lash + Love.Shop at Glow Skincare.Email Kasey if you are interested in a business coaching call.Email Lorena for if you are interested in her Canva Graphics course.Episode Highlights The Duo Behind Beauty Biz BFFsWe are beauty business owners who created a podcast to discuss entrepreneurship and share beauty business tips.Listen to the full episode to get a glimpse of our relationship through the years!Behind the Scenes of Their CollaborationWe talk about our first-ever collaboration that we started working on before the pandemic.We collaborated on designing and producing a limited-edition mini cold-roller with lashes and shirts.Listen to the full episode to hear our experience in producing, printing, packaging, and shipping for our collaboration.It may be more efficient to delegate quality control, shipping, and other dirty work tasks. But it is crucial to do these things yourself when starting out.Learning About FinancesYou need to be knowledgeable and do your research about finances when running a business.Taking care of yourself includes knowing how to manage finances, especially during uncertain times like this pandemic.Kasey’s parents made her work for things she wanted growing up, which taught her how to value and manage her own money.Unlike Kasey, the value of money wasn’t instilled in Lorena. However, she learned more about it when she started working and realized that she had to be financially secure.How to Pay YourselfWe were figuring this question out at the beginning, but now we’ve built a system for it.Before, the amount we pay ourselves was based on our monthly personal bills aSupport the show (http://beautybizbffs.com)
On this episode we talk about creative foreplay (the lead up to explosive creativity and our tips to getting there) worrying about the beauty or aesthetics of esthetics but focusing more on the craft, first. Getting and keeping clients and checking yourself before wondering why your clients may not be coming back. We talk about treating your clients like they could be taken at any point from you. Sponsors : Online counseling to better yourself and your business with Better Help get 10% off your first month. Face Reality Skincare is an award-winning professional acne skincare line that offers premium,cruelty-free formulations and contain only the highest-quality skin nourishing ingredients,resulting in significant benefits beyond treating acne.Their $500 training is used as a credit for your first 2 order ( LOVE) and they teach you how to treat acne virtually. Tell them we sent you! Modern wine for the modern drinker with Usual Wines use code “BEAUTYBIZBFFS” for $8 off your first order ! Support the show (http://beautybizbffs.com)
Talked about ADD ONS scheduling , IG PODS, return on investments LULULEMON of your Industry!!Usual wines : Wine for the modern drinkerusualwines.comCode “beautybizbffs” for $8 off your first orderEZ Texting: EZ Texting is offering a Free Trial to listeners of Beauty Biz BFFs.Text BFF to 858585.Message and data rates may apply for this recurring-message program.Support the show (http://beautybizbffs.com)
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Comments (1)

Maurie ONeal

I am loving this podcast! Several woman recommended it on. @my.esty.bestie and I am so happy. I've been following Carla for a bit and still hadn't listened. As a new esthetician this is extremely educational. The episode you aren't an owner and that's okay is by far my favorite! I also love the retail tips! 💜

Jan 31st
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