The Workspace Podcast

Kate Creative Media of Canton MA is a one-stop-shop for businesses and non-profits looking for a tailored website and online marketing plan for the modern age. From secure web hosting, website design and online advertising, KCM continues to deliver results for businesses across the country. Kate Stallings works best with companies that have a website and tried online marketing with a big company and may have been unsatisfied with the results or the lack of attention to their real business needs. katecreativemedia.com or 508-521-4769 Kate and I have a great conversation on best to use your time and money to garner attention as a small local business. 

Private investigation has nothing to do with Hawaii, Ferrari's or Higgins. Sean Mullen from National Investigation Bureau and I sat down for a candid conversation about what his profession is really about. Sean helps companies reduce their overall risk on a myriad of issues including theft and sensitive issues like sexual harassment. We also discuss his positive relationship with law enforcement.  Enjoy! To reach Sean:  Sean A. Mullen, President National Investigation Bureau 781-344-0384

Trisha is a Storyfinder, Speaker and Presentation coach, specializing in helping my clients find, develop and deliver stories that advance their careers and grow their businesses. Storytelling is in our social dna. We just need to access it! We can use stories on job interviews, at networking events, work presentations, business conversations. Stories help us get our message across in a clear and compelling manner. People remember stories. Trisha Griffin-Carty                   Griffin-Carty Communications tgcarty@gmail.com   781-413-5363   griffincartycommunications.com

Mal Stanton McCunney of School on Wheels Massachusetts was a recent guest on The Workspace Podcast. Mal is director of marketing for this wonderful charity that Workspace will soon be supporting with your assistance.  School on Wheels supports the academic, social and emotional growth of students impacted by homelessness. We provide customized backpacks and school supplies, one-on-one mentoring and tutoring, and college assistance to Massachusetts students ages K - college. Our constituents are children and youth grades K - college who are living in family shelters or, as is the case with young adults, unaccompanied youth. Our supporters are individuals, civic and educational groups and corporations who support our mission and work. There are more than 21,000 students in MA public schools are identified as homeless. The average age of a homeless person in MA is 8 years old. 

Latest episode of The Workspace Podcast

Chad O'Connor Northeastern University Adjunct Professor of marketing, advertising and corporate communications. Chad is also an advisor and consultant for several start up companies both here in the states and abroad.  I have wanted to interview someone in higher education for quite a while. Chad was gracious enough to spend some time with me and discuss a few interesting topics including: - what is it like educating students who have grown up with smartphones?  - how has his curriculum in marketing and advertising changed given the pace of innovation?

Steve and I had a great discussion on how you and your employees can put in place simple to use strategies and tactics for providing customers with the best possible customer experience.  Guest: Steve Pappas | SVP/CMO  spappas@panviva.com

My Jacquelynne Maloney (aka Jack) joined me on The Workspace Podcast to discuss her practice as an energy healer. Jack has an interesting back story and path that lead her to helping others through energy healing. I have gone through a life activation session with Jack and it was life changing. 

PJ and I sat down for a great discussion about his journey in life and business. PJ is a natural hustler and budding multi-media influencer. He currently manages multiple renovation projects in Hingham MA and is launching a TV show on NESN on 1.5.19.  ------- PJ, a Cape Cod native grew up visiting his dad in Connecticut where he learned his family trade of Carpentry.  Being surrounded by mechanics and trades people in his family he quickly learned many additional trades including general contracting, landscaping, finish carpentry and more.  After attending Hofstra University for communications he pursued a career in the corporate world building a knowledge base of marketing, sales and communications.   After years of the corporate world experience he started to take his skills as a manager and adapting them to his hands on skills as a carpenter.  The natural step was to start buying, fixing and selling real estate.  His philosophy is to buy the cheapest houses in the most expensive neighborhoods.  He looks for the worst of the worst, the house everyone else turns their nose at.  In his mind every house has potential, you just need to buy it right.  Some just some need a bit more love than others... PJ resides in Dedham Ma and operates his business on the south shore of Massachusetts.  He lives with his wife Lizzy, daughter Oakley and never lets his sidekick Copper leave his side.

Julie owns a boutique interior design studio in Hingham, MA. She offers design services ranging from full renovations to paint consults or refreshing spaces and everything in between. Whether it's selecting the right rug or window treatment, it's nice to have a professional help so that you get it right the first time. From Julie: I have my masters in social work and I've worked as a youth and family counselor, then transitioned into the prevention field and was the Director of Prevention for SADD National. I always loved design and new that at some point I was going to transition into that field. I went back to school at the New England Institute of Art in 2010 started my business. My grandmother was a designer and it's in my blood. She's 101 and we still talk design! I definitely use my training as a social worker and therapist in my interior design!

The business and life coaching business is growing. Bernie Heine is a business coach and sat down for a discussion to answer the following questions and more: What is business coaching? Who should consider hiring a business coach? How does business coaching differ from life coaching? How does consulting compare to consulting? How are his services delivered and what value do his clients enjoy? Professional Business Coaches, Inc. helps business leaders achieve their vision, meet their challenges, and succeed by working with them and their teams individually or in groups on topics such as: leadership, business strategy, marketing, sales, customer service, operations, finance, and management training.

We can not pick up our phones without a video playing within a few minutes. Video is everywhere and it's not going away. Darrin helps his clients embrace the use of video to garner attention, drive revenue and have fun! -- ARTIE MEDIA shows brands how to use video production to achieve business goals. Darrin Fitzgerald is the founder and CEO, the principal writer, director and producer. The video and films we create helps businesses overcome challenges, seize opportunities. ARTIE MEDIA works nationally with leaders of industry. Our ideal client becomes a partner, empowering us both through collaboration. We're fortunate to work with forward thinking brands who lead in thought and by example. Our greatest satisfaction is enabling these leaders, our ideal clients, to communicate their expertise through elegant video -crafting messages that inspire their ideal clients to take action. talksoon@artiemedia.com artiemedia.com

This is Part 2 of our podcast with Julia Geisman. Julia and I had an enlightening discussion on the fact that the "glass ceiling is real". We covered topics including how it manifests itself, why it's pervasive and what can companies do to address it. Julia Geisman, CEO of CareerAgilitytm LLC, has spent her career advocating for gender diversity and for women in leadership. She has spent the majority of her career as an entrepreneur and has come face-to-face with the biases and variations of the limitations professional women continue to experience. Geisman is passionate about mitigating unconscious gender bias and behavioral expectations. Her areas of expertise include cross-gender communication, women in leadership, women as change agents, managing gender and generational differences, emotional intelligence, team building, conflict management, negotiation skills, and career management. She coaches women, executives and senior leaders as well as conducts workshops nationally and internationally. Geisman has a Masters degree in Organizational Management and Development and has been an adjunct professor at BU’s Questrom School of Business’s MBA program, Suffolk University and Wentworth Institute University.

Julia and I had an enlightening discussion on the fact that the "glass ceiling is real". We covered topics including how it manifests itself, why it's pervasive and what can companies do to address it. Julia Geisman, CEO of CareerAgilitytm LLC, has spent her career advocating for gender diversity and for women in leadership. She has spent the majority of her career as an entrepreneur and has come face-to-face with the biases and variations of the limitations professional women continue to experience. Geisman is passionate about mitigating unconscious gender bias and behavioral expectations. Her areas of expertise include cross-gender communication, women in leadership, women as change agents, managing gender and generational differences, emotional intelligence, team building, conflict management, negotiation skills, and career management. She coaches women, executives and senior leaders as well as conducts workshops nationally and internationally. Geisman has a Masters degree in Organizational Management and Development and has been an adjunct professor at BU’s Questrom School of Business’s MBA program, Suffolk University and Wentworth Institute University.

Marcela Pelaez owns The Coffee Dream Company. She and her team import fresh coffee from Colombia to south Florida where it is roasted and packaged. This ensures that their customers enjoy the freshest coffee possible. They only have a direct to consumer distribution model for now, available on Amazon soon!

Melissa is a professional event planner and caterer. She concentrates on providing her clients with the experience they envision for their next important event or party. We had a terrific discussion on the emergence of the current state of our service based economy. The challenge for small businesses today is to ensure that each customer walks away with a positive impression of their experience with the product or service you provide.

If you are thinking about developing a new website for your business, listen to this podcast! We all have websites but the economy, social media, smart phones may have left your current site in the dust. Everything about websites has changed dramatically in the last several years and you may not be putting your best foot forward online. Dave and I had an informative discussion on what to do next if you find yourself in this position. Dave DeBlasio, of DeBlasio New Media Marketing, works with established and growth-stage companies to help business owners and decision makers understand how to properly translate their message to the web. By working diligently to understand your business they design and develop results oriented websites and internet advertising campaigns that meet your company's specific needs and reach the right customers for your business. Dave and his team help you solve the question, "How do you use the latest tools available to your company and your customer base to improve and grow your business?"

Robin Samora is a small business marketing and public relations expert. Robin Samora is a seasoned entrepreneur with decades of marketing, sales and advertising experience. She uses PR, social media and free publicity strategies – as well as Brand Ambassador marketing – to influence audiences, gain attention, build credibility and expert status. We had a great discussion on the topic of personal and business branding. In today's world it's essential to develop and promote ones brand on social media and other outlets. Robin has gives us some great advise on how where to start, how to execute and tools to automate it. Let us know what you think. info@workspacema.com Robin can be reached at robinsamora.com, Robin@robinsamora.com and @robinsamorapr on her social channels.

Rachel Leone owns Leone Marketing Solutions. If you need to put your company name and logo on a promotional product to retain key employees or jump start a marketing campaign, call Rachel! Leone Marketing Solutions is a Boston based promotional products and apparel firm with roots in the industry for over 25 years. Rachel is a marketing expert. Leone is a 100% women-owned and a member of ASI® with top industry credentials.

Eric and I had a terrific discussion on the importance of strategic planning for entrepreneurs and small business owners. Eric is the executive director of South Shore Innovation. South Shore Innovation is a community of suburban entrepreneurs helping others discover their passions, merge these passions with ideas, learn through collaboration how to start a company and how to run a company better, and launch successful businesses. Innovation and entrepreneurship are greatly improved within an active community. At South Shore Innovation, we are a vibrant, fun and productive community. All members are expected to participate in the community and contribute. We cannot take the community for granted, and we must engage and support the other members of the community. https://twitter.com/SouthShoreInno https://www.linkedin.com/company/southshoreinno/ https://www.instagram.com/southshoreinno/