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Margaret FONTANA Media Podcast
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Margaret FONTANA Media Podcast

Author: Margaret FONTANA Media Podcast

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The Margaret Fontana Media podcast launched in 2017. Episodes feature media expert, Margaret Fontana covering topics from film, media, marketing, public relations, production, business and more. She features guests from the film, advertising, business, and media industries. Visit to learn more and listen to the full library of episodes. Support this podcast:
40 Episodes
💻Here's what happening across the social media landscape: A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the virus. Twitter is seeing 23% more daily users than a year ago. ON today's podcast I'm going to feature the below emerging discussions: -Facebook Announces Shops For FB and Instagram -Financial Industry New Social Media Best Practices -TikTok Emerging As Top Platform -Instagram Launches a Zoom Type Video Chat Learn more: Connect with me at --- Support this podcast:
More than eight in 10 businesses are using video to engage consumers. Brands are seeing success in using video content on Facebook, Instagram and YouTube.  A new study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search.  Learn how producing brand video content can help increase your brand awareness, reach and overall consumer engagement.  Get my quick and concise tips here on the podcast.  Connect with me if you want to learn more and start optimizing.  --- Support this podcast:
Social media usage has soared during the global pandemic of Covid19/CoronaVirus. Facebook, Twitter, Instagram have seen up 61% increase in normal usage rates. Many brands are seeing ways social media has allowed them to have direct digital engagement with their consumers driving trust back into the ROI of social media. The future of social media will in turn evolve greatly along with technology and the needs to communicate during crisis. --- Support this podcast:
Working with Rider University students from Professor Kathy Magrino’s class sharing how to create content for online learning including podcasting. --- Support this podcast:
With over 800 million active users worldwide and 20 million alone in the United States, its time to think about how to use TIKTOK in your social media strategy. Listen as I share some strategic thoughts on how most industries including highly regulated ones can navigate the hottest social media platform and use it successfully. --- Support this podcast:
The power of social media allows your brand to communicate and keep your consumers informed and updated. The benefits of social media also include real time notifications, intervention, awareness and post event safety checks. --- Support this podcast:
Social Media Strategies & Super Bowl 🏟 Marketing! --- Support this podcast:
Less is More.. Learning How To Program & Package Your Brand on Digital Media. --- Support this podcast:
Is TikTok Part of Your 2020 Social Media Strategy?  In this episode I discuss the latest news on how TikTok has reached over 1.5 billion downloads worldwide.  "According to the latest data from Sensor Tower, the short video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded, non-gaming app of the year (after WhatsApp and Messenger)."    Many experts are pointing to the notion that Tiktok will rival Instagram and steal the Snapchat demographic.  More to come on the benefits and use cases for TikTok in your digital media strategy.  --- Support this podcast:
Instagram announced starting Nov. 2019 LIKES will be removed across accounts in a sweeping change to depressurize the negative 👎 sentiment and pressure it’s created for young people. Listen as I discuss more on the notion of this really being about advertising and the true Facebook & Instagram advertising goals.  What do you think?  Weigh in on this episode, this could change the game for the influencers and big brands in a major way.    --- Support this podcast:
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By 2020 more than 5 billion people will use social media. Listen to the latest content trends you should be focusing on to help build a stronger social media marketing strategy for your business and brand. --- Support this podcast:
Social media is evolving daily, with aggressive shifts across all platforms such as Instagram, Facebook, Twitter, TikTok, and other key social platforms. Listen to my podcast here to learn what trends we will be focusing on for 2020. --- Support this podcast:
Ways to get around Instagram’s new changes. Learn more. --- Support this podcast:
How to be productive in your field or industry:  1. Educate yourself., do research.  2. Respect the process.  3. Surround yourself with those who are executing what you are striving for.  4. Write down five goals and try to accomplish one of them in a certain time frame, make them realistic.  5. Create a mindset that I can help you to become more powerful in making decisions this ultimately allows you to exercise your decision making muscle in what results in helping you to create more freedom. --- Support this podcast:
Key Strategies To Building Your Brand Online:  1. Bringing Value To Your Consumers  2. Knowing Your Audience  3. Giving Your Brand A Voice  4. Building on Multiple Channels/Promoting  5. Developing Your Social Media Strategy  6. Creating & Monitoring Your Online Reputation --- Support this podcast:
Did you ever wonder how people get those amazing jobs on film or on a TV show? Listen to my latest episode where I share my personal experiences in production and how an internship on a TV comedy pilot changed my life. Learn why networking and building great relationships are so important to your career. --- Support this podcast:
Facebook is far from over... Learn which types of digital content perform best for Facebook along with times and engagement.  Via Social Media Today:  1. Video is the best performing post type 2. Evenings are the best times post 3. Weekends see the most engagement  4. Shorter posts perform better --- Support this podcast:
📲 Optimizing Your Social Media Strategy. --- Support this podcast:
💠Pre-Production Tips to Create Successful Video Content - Pre-production is an essential piece of creating any film or video. This process ca help determine important factors about your product such as: expectations, budget, locations, talent, marketing, and key strategic messaging. Having a plan for your video after it’s done is key to online marketing success for your brand. ⁣⁣ ⁣ 💠Here are some reasons why video is such a strong element to add to your online brand marketing: ⁣⁣ ⁣⁣ 💠97% of marketers say video has helped increase user understanding of their product or service⁣ ⁣ ⁣ 💠76% say it helped them increase sales⁣ ⁣ ⁣ 💠47% say it helped them reduce support queries⁣ ⁣ ⁣ 💠76% say it helped them increase traffic⁣ ⁣ ⁣ 💠80% of marketers say video has increased dwell time on their website⁣⁣ ⁣⁣ 📝 To learn more on how you can add video to your marketing strategy email me 💌⁣ --- Support this podcast:
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