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The Story of a Brand

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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.
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In this episode, Ramon Vela dives into the inspiring entrepreneurial journey of Aaron Ambuske, Founder of Hest.   Eight years ago, Aaron set out to revolutionize outdoor sleeping solutions by creating products that bring the comfort of home mattresses to the great outdoors.   Supported by family, investors, mentors, and friends, Aaron navigated startup challenges to develop innovative products.   He started by targeting the premium car camper market, which capitalized on trends like increased outdoor activities and the digital nomad lifestyle, solidifying its market position.   Aaron placed a strong emphasis on design and sustainability, ensuring user satisfaction and eco-friendly practices through careful material choices, product longevity, and sustainable packaging.    The company's product range includes foamy camp pads, versatile travel pillows, and innovative comforters with unique features like a foot box to prevent sliding. Engaging with the community and promoting the mental health benefits of nature, Hest enhances customer experiences by focusing on sleep quality, temperature regulation, practicality, and exceptional customer service.   Join us as Aaron Embuskey takes us through Hest’s journey of creating high-quality outdoor products that ensure a comfortable and restful night’s sleep, no matter where your adventures take you.   For more on Hest, visit: https://hest.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review.    Plus, don’t forget to follow us on Apple and Spotify.    Your support helps us bring you more content like this!   *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode of The Story of a Brand, host Ramon Vela interviews Tate Stock, Chirp's innovative founder and CEO.   Tate shares his inspiring entrepreneurial journey, from creating the first Chirp wheel out of sewer pipes to overcoming early business challenges with family support.   They discuss how Chirp transitioned from a yoga prop to a leading back pain relief product, resulting in explosive growth and a successful appearance on Shark Tank.   Tate’s story highlights the importance of gratitude, perseverance, and innovative thinking in building a successful brand.   Tune in to learn about the evolution of Chirp and its impact on the wellness industry.   For more on Chirp, visit: https://gochirp.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.   Your support helps us bring you more content like this!   *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
Welcome to this inspiring episode of “The Story of a Brand,” in which Ramon Vela explores the heartfelt journey of Daniel Goetz, the visionary founder of GoodPop.  In this episode, Daniel recounts his experiences, highlighting how believing in others and helping without expecting anything in return can create a ripple effect of positivity and open doors to unexpected opportunities.  Daniel advocates for the power of kindness, resilience, and self-awareness through personal and family anecdotes, showing us how these values can sustain entrepreneurs through the inevitable challenges of building a business. Daniel’s story is not just about creating healthier, low-sugar, dairy-free, and gluten-free products; it’s about setting higher standards in the consumer packaged goods industry.  We’ll discuss the significance of feedback, advice, and emotional detachment in decision-making, learning from failures, and the role of storytelling in self-perception.  With accolades such as B Corp certification, GoodPop is a brand committed to social impact, ethical practices, and sustainability.  Discover why you should consider incorporating these delicious, healthier options.  For more on GoodPop, visit: https://goodpop.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives deep into the inspiring journey of Oyéta Kokoroko, the founder of OKOKO Cosmétiques, who transformed her personal struggles with acne into a flourishing natural skincare brand. We explore how she navigated the beauty industry without prior experience, leveraging unique products, strategic marketing, and community support to build her brand. Key themes: * Founder’s Inspiration and Brand Creation * Growth Strategies * Marketing and Customer Engagement * Brand Building and Storytelling * Sustainability and Innovation * Mentorship and Community * Global Expansion Join us as we unpack the various elements that contributed to OKOKO Cosmétiques' success and gain insights into building a brand that resonates with consumers while fostering sustainable and innovative practices in the beauty industry. For more on OKOKO Cosmétiques Inc., visit: https://okokocosmetiques.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode, Ramon Vela sits down with Allison Kelly, Chief Revenue Officer, and Blake Imperl, Vice President of Marketing for Digioh, to explore the intricate layers of career development, personal growth, and the ever-evolving landscape of e-commerce marketing.  Specializing in direct-to-consumer marketing for brands on Shopify and other platforms, Digioh helps high-revenue clients optimize their tech stacks. As a self-funded company, Digioh offers transparent, honest, and stable solutions free from external pressures. Join us for this enlightening conversation as Allison and Blake from Digioh share their insights and experiences, offering valuable lessons for career development and strategic e-commerce marketing.  Whether you’re an industry veteran or just starting, this episode is packed with actionable takeaways to help you thrive in today’s competitive landscape. For more on Digioh, visit: https://www.Digioh.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode, host Ramon Vela sits down with Roly Nesi, Founder of Roar Organic, to explore the remarkable journey behind the brand.  Roly shares personal stories of gratitude, the challenges of starting a beverage company, and the pivotal moments that shaped Roar Organic into a leading hydration solution.  Discover the inspiration behind their innovative flavors, the importance of team dynamics, and the unique approach to staying relevant in a competitive market.  Whether you're an aspiring entrepreneur or a fan of delicious, functional beverages, this episode offers valuable insights and inspiration. Tune in to learn more about the story of a brand making waves in the beverage industry. For more on Roar Organic, visit: https://roarorganic.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode, Ramon Vela interviews Co-founders Aaron Steinberg, MA, PCC, and Jessica Trouillaud of Grow Together.   Grow Together is on a mission to normalize the struggles relationships face in parenthood and give couples the tools to overcome them, emerging stronger on the other side.   The platform has two virtual courses - one for couples entering parenthood and one for couples already in the thick of it - and a new digital guide focused solely on the largest marital problem in parenthood - the division of roles and responsibilities.   * They advocate for normalizing discussions about post-parenthood relationship dynamics, noting the lack of societal resources for this transition.   * Utilizing teamwork and emotional connections, focusing on balancing organizational tasks and emotional bonds in relationships.   * They stress the importance of combining empathy with effective task allocation to address underlying emotional issues.   * They encourage listeners to invest in relationships, seek support, and utilize available guides and courses to strengthen connections.   Join us as we discuss relationships, parenthood, entrepreneurship, and more!   For more on Grow Together, visit: https://www.thegrowtogetherco.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.   Your support helps us bring you more content like this!   * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode, Ramon Vela sits down with Alex Neist, the founder of Hostage Tape, for an insightful conversation that explores themes of gratitude, upbringing, personal growth, and the health benefits of nasal breathing.   The dialogue is rich with personal anecdotes, life lessons, and expert advice, making it a must-listen for anyone interested in entrepreneurship, self-improvement, and wellness.   Key Themes: * Gratitude and Positive Impressions: * Influence of Upbringing: * Journey of Personal Growth: * Self-Realization and Accountability: * Health Benefits of Nasal Breathing: * Branding and Storytelling:   Join us to hear Alex’s full journey and the inspiring stories that shaped Hostage Tape.   For more on Hostage Tape, visit: https://HostageTape.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.   Your support helps us bring you more content like this!   *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this engaging episode of “The Story of a Brand,” Ramon Vela is joined by Selom Agbitor, Co-founder of Mad Rabbit, a revolutionary brand in the tattoo care industry.   Selom shares the inspiring journey of Mad Rabbit, from its humble beginnings in college to becoming a renowned name after their Shark Tank success.   The episode delves into the pivotal role of customer feedback in product development, the challenges of managing inventory, and the necessity of adaptability, especially during the COVID-19 pandemic.   The brand offers 11 tattoo care products, including soothing gel, sunscreen, balm, lotion, body wash, tattoo glide, repair patches, and numbing cream, with plans to expand into piercing care.    Their big focus is community building through social media and supporting tattoo artists. Selom also shares insights on future product launches.    Join us for this insightful episode, in which Selom Agbitor illuminates the fascinating world of tattoo care and entrepreneurship.   For more on Mad Rabbit, visit: https://www.madrabbit.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.   Your support helps us bring you more content like this!   * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand.    We discussed gratitude, customer testimonials, exciting new product launches, and Wildling’s dedication to creating beauty rituals that nurture skin and emotional well-being through ancient practices and natural ingredients. Key Highlights:   * The founders share heartfelt stories of positive customer feedback. * Emphasis on the significance of building strong customer relationships and community. * Introducing innovative products such as the Starnectar Jelly Cleanser and Moonbounce Plumping Moisturizer. * Detailed discussion on the use of natural ingredients and the influence of astrology in product formulation. * Exploration of facial Gua Sha tools and their benefits. * Incorporation of moonstone crystals and a reflexology spoon for enhanced facial massage techniques. * Availability of webinars and tutorials to help users understand facial maps and body points. * Promotion of a holistic self-care approach through guided practices. * Focus on plant-based ingredients like Sea Fennel and Bio Retinol. * Importance of customer feedback in refining and developing products. * Commitment to supporting the skin’s microbiome and integrity. * Addressing conditions like Rosacea and Eczema with gentle, non-disruptive products. * Preference for whole plant extracts over essential oils to prevent skin sensitization. * And more!   Tune in to discover how Wildling is revolutionizing the beauty industry with its holistic approach, ancient wisdom, and commitment to natural ingredients.   Whether you’re a skincare enthusiast or seeking a deeper connection with your self-care rituals, this episode offers valuable insights and inspiration.   For more on Wildling, visit: https://wildling.com/   If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.    Your support helps us bring you more content like this!   *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode of The Story of a Brand Show, host Ramon Vela interviews Elyse Oleksak, co-founder of Bantam Bagels and author of the new book "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir."  Elyse shares the remarkable journey of Bantam Bagels, from a late-night inspiration to a nationally recognized brand. Ramon and Elyse delve into the highs and lows of entrepreneurship, highlighting the critical moments, personal sacrifices, and lessons learned along the way. They discuss the importance of human connection, the power of perseverance, and the necessity of taking risks to achieve control and success in business. Elyse recounts vivid stories, including a nerve-wracking yet triumphant appearance on Shark Tank and the challenges of balancing motherhood with a burgeoning business.  Whether you're an aspiring entrepreneur, a seasoned business owner, or someone who loves a good success story, this episode is packed with valuable takeaways and inspiration.  Don't miss out on this engaging conversation; check out Elyse's book for more in-depth stories and insights. For more on Elyse Oleksak and her new book, “A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir,” visit https://howwebuiltbantambagels.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this inspiring episode, Ramon Vela delves into the entrepreneurial journey of John Molloy, Co-founder and CEO of the renowned fragrance brand Memo Paris.  From a career path initially carved out in banking to becoming a prominent figure in the fashion and fragrance industries, Molloy’s story is a testament to the transformative power of belief and encouragement. Here are the key themes and highlights from our conversation: A Shift in Path: Discover how Molloy’s university mentor, Nigel, played a crucial role in redirecting his career from banking to the vibrant world of fashion and fragrance. The Birth of Memo Paris: Learn about the inception of Memo Paris, a brand that has successfully expanded its reach to 60 countries. It offers fragrances that capture the emotional resonance of memories and destinations across the globe. The Emotional Resonance of Scents: Molloy discusses Memo Paris's unique approach to creating scents that evoke memories and emotions, a concept that gained even more significance during the COVID-19 pandemic. Creative Collaborations: Get an inside look at how Memo Paris stands out through its collaborations with poets and perfumers and Molloy’s wife’s significant role in overseeing the brand’s creative direction. A Fragrance Wardrobe: Explore the concept of fragrances serving as a wardrobe for different moods and occasions and how Memo Paris prioritizes building enduring relationships with its customers. Join us as John Molloy takes us on a journey through the creation of Memo Paris, the art of fragrance making, and the profound impact that encouragement can have on redirecting one’s career path and life. For more on Memo Paris, visit: https://us.memoparis.com/   If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this. *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode of The Story of a Brand, host Ramon Vela interviews Lynn Power, co-founder of Masami, a clean beauty brand focused on hydrating hair care products.  Lynn shares her transition from a successful advertising career, working with major brands like L'Oreal and Clinique, to launching Masami and the Conscious Beauty Collective, a group of clean and sustainable indie beauty and wellness brands currently featured in a pop-up store in Palm Springs, California and around the country.  Lynn also discusses her battle with breast cancer and how running Masami helped her maintain a sense of normalcy and purpose. She emphasizes reprioritizing and maintaining a growth mindset during challenging times. Lynn explains how Masami’s products, featuring the hero ingredient Mekabu, provide hydration without leaving hair limp or greasy.   She stresses the importance of consumer education about product ingredients and avoiding toxic chemicals found in many mass-market brands.  We ended our conversation discussing the role of small brands like Masami in promoting cleaner, safer beauty products. For more information, visit Masami’s website at: https://www.lovemasami.com/ Follow the Conscious Beauty Collective on Instagram at @consciousbeautycollectiveshop   If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this. *   Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives into the heartwarming and motivating story of Farrah Moussallati Sibai, Co-founder and President of Afia Foods.  With no background in the food industry, Farrah embarked on a journey driven by personal challenges and a profound desire to make a difference. From humble beginnings at Texas farmers markets to a successful retail launch, her story is a testament to the power of perseverance, strategic thinking, and a commitment to values. Farrah Moussallati Sibai’s journey with Afia Foods is more than just a business success story; it’s a narrative about overcoming adversity, embracing community, and remaining steadfast to one’s values.  Through her experiences, listeners can find inspiration, practical advice, and the motivation to pursue their dreams, no matter the industry or starting point. Join us for another deep dive into the stories of entrepreneurs making a difference in their communities and the world. For more on Afia Foods, visit: https://afiafoods.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode of "The Story of a Brand," host Ramon Vela interviews Maria Covarrubias, Founder and Culinary Magician of Cien Chiles.  Maria shares her inspiring journey from Guadalajara to becoming an entrepreneur, emphasizing her passion, resilience, and dedication. She discusses the pivotal role of gratitude in her life, highlighting a supportive Whole Foods cashier who believed in her vision. Maria delves into the challenges and triumphs of building Cien Chiles, emphasizing the importance of non-GMO certification for consumer trust. She describes the creation of her sauces, inspired by family recipes and crafted with wholesome ingredients to complement meals without overpowering them. She offers practical tips for using her sauces in various dishes. Maria's commitment shines through as she talks about running Cien Chiles with her husband, successfully placing their products in over 200 retailers. She advises aspiring entrepreneurs on patience, steady growth, and building the right partnerships. Visit cienchiles.com for recipes and follow them on social media for updates. This episode celebrates vision, gratitude, and sharing authentic flavors. For more on Cien Chiles, visit: https://cienchiles.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
Welcome to our latest episode, in which Ramon Vela delves into Scentbird's fragrant journey, exploring the transformative power of fragrance and the entrepreneurial insights that have driven the brand's success.  Andrei Rebrov, Co-Founder and CTO of Scentbird reflects on the critical support from Murat Aktihanoglu of Entrepreneur Roundtable Accelerator (ERA) during their early days in the US, highlighting the significance of kindness for immigrant entrepreneurs.  In this episode, you’ll also discover how Scentbird has evolved from offering fragrance samples to pioneering a subscription model, enhancing customer engagement through innovative technological integrations.  We'll also explore people's emotional connections with scents and how Scentbird leverages customer data to create personalized fragrance experiences.  Tune in for valuable business advice, fragrance highlights, and insights into the future of Scentbird technology. For more on Scentbird, visit: https://www.Scentbird.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business?  Visit our unique link.
In this enlightening episode, Ramon Vela dives deep with Ari Tulla, the visionary co-founder and CEO of Elo Health, exploring the evolving landscape of health and wellness and the role of technology in shaping our daily habits.  Here’s what we covered: * Authenticity in Branding * Social Media and Transparency * The Power of Routine * Overcoming Health Habit Hurdles * Tech Meets Health * Medication vs. Natural Methods for Weight Loss * Market Dynamics and Consumer Preferences * Elo Health’s Innovations * Ari’s Personal Health Practices Whether you’re a health enthusiast, a tech-savvy individual, or simply looking to improve your well-being, this episode offers valuable insights into making healthier choices in our fast-paced world. Join us as we uncover the trends shaping the future of wellness, guided by one of the industry’s leading voices, Ari Tulla.  For more on Elo Health, visit: https://www.elo.health/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this insightful episode, Ramon Vela delves into the captivating journey of Don Clark, the CEO behind Cerebelly, a trailblazing organic baby food company committed to nurturing cognitive development from infancy.  From his early days in retail at Target to spearheading Cerebelly, Don shares his vision, including how the Whole Foods model inspired him to venture into the organic baby food industry with a strong emphasis on health and cognitive development.  He also discusses Cerebelly’s ambitious plan to revolutionize baby food and foster a healthier future generation through informed nutrition choices. Tune in to uncover the pivotal moments, challenges, and inspirations that propelled Don to redefine organic nutrition for the younger generation. For more on Cerebelly, visit: https://cerebelly.com/ This episode is brought to you by Compass Rose Ventures and Shopline USA.    If you enjoyed this episode, please leave The Story of a Brand a rating and review on Apple and Spotify. Plus, don’t forget to follow us! Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
In this episode, Ramon Vela dives deep into the heart of Wildfang with its CEO, Emma Mcilroy.  Wildfang, known for its groundbreaking approach to fashion and inclusivity, owes its success to early supporters like soccer icon Megan Rapinoe.  Whether you’re an entrepreneur, a fashion enthusiast, or someone passionate about inclusivity and sustainability, this conversation with Emma Mcilroy offers valuable insights, inspiring stories, and a reminder of the power of community and shared values in creating impactful brands. Join us for an insider’s view of how Wildfang has navigated the fashion world with resilience, creativity, and a deep commitment to making a difference.  For more on Wildfang, visit: https://www.wildfang.com/   For full show notes, visit: https://www.thestoryofabrand.com/ This episode is brought to you by Compass Rose Ventures and Shopline USA.  If you enjoyed this episode, please leave The Story of a Brand a rating, review, and a follow on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business?  Visit our unique link.
In today’s episode, Rose Hamilton takes a deep dive into the heart of innovation in women’s health with guest Sophia Yen, MD, MPH, Co-founder and Chief Medical Officer of Pandia Health. This episode is brought to you by Compass Rose Ventures and Shopline USA.  Launched in 2016, Pandia Health has been at the forefront of revolutionizing access to birth control and is now expanding its horizon to tackle issues in menopause and obesity.  Join us as we explore the journey, challenges, and future of women’s healthcare through the lens of a pioneering company. Key Themes of Our Episode: * Pandia Health’s Mission: Discover how Pandia Health is solving the accessibility challenges women face in obtaining birth control, providing not just delivery services but also personalized options and telemedicine consultations. * Expanding Care to Menopause and Obesity: Understand the company’s future plans to include specialized care in menopause symptoms, osteoporosis risk management, and obesity, emphasizing the importance of personalized healthcare. * Challenges in Advertising Women’s Health: Hear about the obstacles Pandia Health faces with advertising restrictions on major platforms and how they overcome these through organic SEO, educational content, and strategic partnerships. * The Role of AI and Marketing in Healthcare: Delve into the significance of AI in marketing, the essential need for trustworthy content, and why diversity in algorithms matters in promoting women’s health effectively. * Navigating Fundraising and the Startup Ecosystem: Gain insights into the fundraising difficulties women’s health startups face, the advocacy for ethical practices, and the pivotal role of women-led companies in the healthcare sector. * The Importance of Diversity in Venture Capital: Learn about the push for more diversity in venture capital, the encouragement of women investors, and the support needed for women-founded businesses to thrive. * Empowerment and Encouragement for Aspiring Entrepreneurs: Dr. Yen shares her message for aspiring entrepreneurs, emphasizing persistence, the value of diverse representation, and seeking support from communities and resources. Closing Thoughts: Dr. Sophia Yen’s journey with Pandia Health is about more than creating a company; it’s about fostering a movement toward accessible, personalized, and comprehensive healthcare for women.  By addressing the unique challenges in women’s health, advocating for diversity and ethical practices, and leveraging technology, Pandia Health stands as a beacon of innovation and empowerment. We hope this episode inspires you to support and advocate for advancements in women’s healthcare.  For more information about Pandia Health and how you can be a part of the change, visit:  https://www.pandiahealth.com/ If you enjoyed this episode, please leave us a rating, review, and a follow on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
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