Local Marketing for Dentists

In this episode we discuss the 3 Costly Blind Spots most dentists miss that keep them from attracting more ideal local dental patients. Learn more: https://dentalmarketingexpert.com.au

Scott Edwards and Charles Makarewicz discuss dental practice digital assets list as well as online security, email and web hosting. Learn more: https://dentalmarketingexpert.com.au

Scott Edwards and Charles Makarewicz discuss Social Media and what does and doesn’t work for local dentists. Learn more: https://dentalmarketingexpert.com.au

On today's podcast we discuss Tracking and ROI from Online activity and how both form an integral measurement barometer of your local marketing strategy blueprint. Learn more: https://dentalmarketingexpert.com.au

Scott and Charles discuss Competitor Analysis & Managing Your Reputation Online and how both form an integral part of your local marketing strategy blueprint. Charles yet again has provided some great information and given a lot of ideas about how dentists can keep an eye on what their competition is doing and how they can monitor and manage their reputation online. Learn more: https://dentalmarketingexpert.com.au

Scott and Charles discuss local community engagement and how it is an effective practice to demonstrate a firm commitment to your patients’ wider lifestyle and your community’s values. In this podcast, Charles yet again has provided great information and has given a lot of ideas about how dentists can engage with their local community. However, local community engagement is more than just participating in schools, sporting groups, charities or wider community events. It is how you use the experience of these events to create content and media for your online presence. All these add up to community credibility and authority both online and offline, and position you as the “Go To” dentist for your local area. Learn more: https://dentalmarketingexpert.com.au

Today's topic is Citation Directories and why they are important for Google Local. Citation Directories are the web reference to local businesses (your dental practice) and are an essential component of local marketing strategy. Google Local (and other search engines) will constantly scan internet for reference indicating that your Dental Practice is Local, Active with a real Bricks and Mortar Physical Location. Learn more: https://dentalmarketingexpert.com.au

Charles and Scott discuss content marketing, and how it is an essential activity to demonstrate to Google (and other search engines) that your Dental Practice is proactive in providing users with current newsworthy content relevant to your dental services. Learn more: https://dentalmarketingexpert.com.au

Scott and Charles discuss Dental Websites and what is involved in creating websites that meets the requirements to rank well within Google, and to provide the best user experience for visitors. Learn more: https://dentalmarketingexpert.com.au

Scott and Charles discuss "Mobile First" and its relevance to your Dental practice. Learn more: https://dentalmarketingexpert.com.au

In today's show, we cover "Google Local" and why dominating Goole maps search is crucial to every dental practice in Australia. Learn more: https://dentalmarketingexpert.com.au

Welcome to Dental Marketing Insights, a show for the entrepreneurial dentist who is actively searching for better ways to attract more new patients. A place where we uncover what is and what isn't working for new dental patient acquisitions, both online and offline. In this episode Scott Edwards and Charles Makarewicz discuss the challenges many Australian dentists face adapting to the online patient acquisition world and what strategies give the greatest return on investment. Charles is the founder of Dental Marketing Expert, a company which specializes in local marketing for Australian dentists. He is responsible for many dental practices across Australia dominating their local competition and attracting up to 15 new patients each and every week. Learn more: https://dentalmarketingexpert.com.au