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Anatomy of a Strategy

Anatomy of a Strategy

Author: Tara Hunt and Carlos Pacheco

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Anatomy of a Strategy is recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.

Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, metrics to memes, and everything in between.

Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 20 years.

Anatomy of a Strategy is produced by Truly Inc. in downtown Toronto.
33 Episodes
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This time around we’re joined by Karima-Catherine Goundiam, whose credentials are so vast, we’d struggle to fit them all here! Karima is the award-winning CEO of Red Dot Digital, a strategy & insights led agency based right here in Toronto and around the world. Karima has now ventured into the B2B matchmaking world, with her latest project, B2BeeMatch - hot off the press. She’s also the Vice President and Board Member of The British Canadian Chamber of Trade and Commerce where she helps to promote trade links and business ties between Canada and the UK. On top of all of the above, Karima founded Tech Canada Advocates - a global tech advocacy group aimed at improving the areas of diversity, digital skills, talent mobility, and access to funding in tech. Here’s what we talked about: Red Dot Digital & digital transformation [03:19] B2BeeMatch & how it works [13:53] Finding the right business match [24:11] The pitfalls traditional networking [29:57] Value & community in B2B matchmaking [33:27] Teaching & guiding SMBs [39:24] Show notes: You can find Karima-Catherine Goundiam on Twitter at @KarimaCatherineand on LinkedIn. B2BeeMatch is launching very soon! Sign up to bee the first to know when they launch! https://www.b2beematch.com/ Phlywheel launching very soon, visit Phlywheel.com and sign up for updates.  Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
The Future of Brand Value

The Future of Brand Value

2019-12-1500:56:211

In our final episode of 2019, we look to the future! Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy Chong. Now, to close off the year, we’re joined by the fellow Co-Founder of Strata Insights, Mark Radha. As a brand economist, he’s here to give us a glimpse into what brand trends we’ll see in 2020 and beyond. After working as a Lead Analyst and a Strategy Director, Mark became Co-Founder, CEO, and Chief Brand Economist at Strata Insights Inc. - a company that analyses all aspects of a business’s corporate activity to predict and amplify it. Mark refers to this as Brand Economics, as this approach looks at methodologies and data (such as econometrics, investor relations, even including behavioural and linguistic factors). Mark is also heavily involved in establishing industry standards that help executives understand the financial importance and credibility of their brand. Here’s what we talked about: Lululemon: developing a cult brand with no advertising [04:12] What does ‘brand’ mean to you today? [11:22] What did ‘brand’ mean in the past? What’s changed? [16:11] Trend: Brand perception = brand value? [22:49] Trend: Accountability as value [31:01] Trend: The value of our data [38:20] The future of measuring brand (& the importance of culture)[42:47] What should brands be doing in 2020 to improve perception? [52:42} What do you think of Mark’s predictions, and what do you think we should look out for in 2020? Let us know! You can find and listen to the previous episode with Mark's Strata Insights partner Tracy Chong on Brand Economics here: https://trulyinc.com/truly-news/brand-economics-tracy-chong-podcast You can find Mark's work at Strata Insights - Visit https://www.stratainsights.com/ Find Mak on Twitter https://twitter.com/mark_radha or LinkedIn https://www.linkedin.com/in/markradha/ - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which - Vendeve, was called "the next LinkedIn" by Inc.) She also offers her strategic, customer-focused advice to large companies such as Target and Holiday Inn to find their “best fit” customers. Even the likes of Forbes has recognized her in their “Influencing Styles” list. She’s currently running her latest venture, Customer Camp, where her workshops help businesses get focused and scale faster by getting into their customer’s heads. She’s also a board member for the Volta Cohort program, which helps startups secure venture capital sooner. Here are the topics discussed during the show: What is Customer Camp and how does it work? The dangers of “tactical” ideas Positioning your product and Jobs To Be Done (JTBD) Getting the right answers from your customers The science of interviewing your customers Make sure to follow Katelyn on Twitter @KateBour or her website! - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
Alex Hillman joins us on this week's AOAS show! Alex has been carrying the coworking torch since the very beginnings of the movement. After founding Indy Hall (the world’s oldest fully independent coworking community) in Philidephia in 2006, Alex has gone on to teach those with creative skills to grow their business with Stacking the Bricks (with Amy Hoy) and their self-titled podcast. He joins us to talk about shipping products, the history and scaling Indy Hall, his philosophy and strategies on contributing and providing value, and the many projects he has ongoing.  Here are the topics discussed during the show:  The history of Indy Hall Scaling the growth of Indy Hall Contribution and connecting in a community Stacking The Bricks Providing value to your community Ecosystems & The 10K Independents Project Small businesses Vs. big corporations Learning about business from nature Make sure to check out all the projects that Alex has ongoing on is his dangerously awesome website or follow him on Twitter @alexhillman - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
Brand Positioning

Brand Positioning

2019-11-0301:10:171

April Dunford is a positioning consultant, entrepreneur, board member, angel investor, and advisor. Her expertise is built on 25 years as an executive in a series of 7 successful technology startups and 3 global tech giants. She’s launched 16 products as an executive and consulted on dozens more.  She is also an international keynote speaker on the topics of Positioning, Market Strategy and New Product Introduction. Her goal is to help marketers, entrepreneurs and sales teams do a better job of positioning innovative new products so that customers find them obviously awesome. or people to learn is from examples, stories, and humor so my talks are a mix of those three. As a consultant, she works with mainly B2B tech companies both large and small on making their products easier to understand and love.  Earlier this year April released her first book OBVIOUSLY AWESOME: How to nail product positioning so customers get it, love it, buy it.  She joins Tara and Carlos in this week's episode.  Here are some of the topics discussed during the show:  What is Positioning? [03:11] Positioning methodology [11:47] Competition & the ‘jobs to be done’ framework [15:56] Can you have multiple Positions? [26:07] Who should be driving Positioning in an organization?[32:50] Examples of bad Positioning [39:38] Being proactive about Positioning [47:41] Research & Development in business [49:46] What came first, the Positioning or the product? [55:01] Positioning case study: WeWork [1:03:51] You can find April's book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It on Amazon Learn all about April on her official website aprildunford.com or follow her on Twitter @aprildunford - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.  
This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing technology. As well as publishing over a dozen books, he is also recognized as a keynote speaker and thought leader. He is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, and co-founder of the PodCamp Conference. Penn is the Co-Founder and Chief Data Scientist at Trust Insights. Trust insights want to make the world a better place by helping companies unlock and transform their data into useful analysis, valuable insights, and actionable strategies. On top of all the work Chris does, he is a proficient content creator, he co-hosts one of the top marketing podcast, Marketing Over Coffee with John Wall discuss marketing tactics, methods, strategies, and much more. Topics discussed on the show: What is data science, and what does a Chief Data Scientist do How can brands better track attribution? Google Analytics and other methods Discovering trends from social platform data ‘Owned’ platforms vs ‘rented’ platforms How big of a role do you think data should play in setting your marketing strategy? Measuring a brand Links:  Christopher S. Penn on Twitter Christopher's latest book: AI For Marketers Trust Insights A big thank you to Christopher for taking the time to chat with us!  - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
Galit Ariel AKA The AR girl is a techno futurist, digital hippie & AR aficionado, TED speaker and author of Augmenting Alice – The Future of Identity, Experience & Reality. If you didn't guess it yet she is passionate about a future of AR and the potential it has to be integrated technology into our everyday lives, but not control it. She joins Tara and Carlos to talk about the future of life without screens, is AR right for everyone or every brand and the ethics and negative effects of augmented reality.  Topics discussed in this episode:  What are the applications of AR, and is it right for everyone? [07:00] Life without screens? [14:12] The virtual continuum & early examples [25:30] The ethics & negative effects of AR [28:39] What are the benefits and best examples of AR?[34:50] The augmented economy [40:05] The challenges of AR [42:44] Thanks to Galit for stopping by the studio. Here's where you can follow and find some of her work.  Galit Ariel on Twitter Augmenting Alice: The Future of Identity, Experience & Reality How AR can make us feel more connected to the world TED Talk How AR is coming for your wallet and your identity - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.  
The Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes and an amazing lineup of industry expert guests.  This week, we welcome Georgiana Laudi. Georgiana is a SaaS Marketing & Growth Advisor. She’s been guiding brands, products and campaigns to life online for 20 years. working with big brands and early-stage startups, but her true sweet spot for the last 10 years has been helping high-growth SaaS companies scale.  She runs Elevate where she and her co-founder offer exec-level growth strategy & support to scaling Software-as-a-Service businesses She also co-hosts Forget The Funnel which provides weekly workshops and training for SaaS marketers with new video workshops each week, a library of tools & templates used by experts in the tech marketing space, and a comprehensive training program. Topics that we discussed during in the podcast:  What is SaaS, and how is it differ from B2B marketing? [4:50] Who are the audience/buyers for SaaS?[13:14] The SaaS buyer’s journey [17:30] Value realization in SaaS [29:55] What growth marketers are trying to affect with their tactics [40:23] Customer experience mapping [44:35] Show notes: What is Jobs To Be Done (JTBD)  Growth Hackers: AMA with Merci Grace, former Head of Growth at Slack You can follow Georgiana Laudi on Twitter at @ggiiaa, sign-up for her free SaaS Marketing Forget The Funnel video workshop series or her personal site where she can be booked for 1-hour strategy calls - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential.'   Dr. Chamorrow-Premuzik was visiting Toronto, where we saw him speak at the Rotman School of Management. We were personally introduced by Anatomy of a Strategy guest Nilofer Merchant and Tomas was extremely generous in taking the time to join us on the show.  We had a fascinating discussion with Tomas. How the title of his book came to be Why it has never been a worse time to be a man Why we need to make it harder for incompetent men to make it to the top How performance is often a matter of perception How biological and cultural evolution has affected how we perceive leadership.  And much more! Show notes:  Harvard Business Review - Why So Many Incompetent Men Become Leaders Why do so many incompetent men become leaders? | TEDxUniversityofNevada Dr. Tomas is very active on Twitter. Follow him at @drtcp Book: Why so many incompetent men become leaders Book: The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
On this week's episode, we welcome head of campaign strategy Heather Ritchie.  Heather has been working in global high tech companies for many years. She is dedicated to building pipelines of women leaders. She also did a four-year research project on how leaders will need to communicate in a world that is increasingly diverse, collaborative, and filled with intelligent machines. She is exploring the limits of AI automation into the future, she has some very optimistic lessons to deliver to us.  On the show, we discuss the changes going with Nokia's marketing strategy. How they're evolving with internal talent, thinking about audiences and building long term thought leadership in their vertical and much more.  You can find Heather on Linkedin.  Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic in the digital world: online harassment. Why is this so important to talk about here? What does this have to do with strategy? Well, as Geraldine says during our discussion: "I think that there are certain companies that are struggling to figure out how to reach certain demographic groups, and part of that is because they have no one in that group at all represented at any point in their company." The missing link over and over again in marketing is that, all too often, we sit in an ivory tower and come up with ideas and campaigns in our boardrooms...boardrooms where only a small sliver of our audience is represented (if that!). This is a very important conversation and we hope you enjoy! Referenced: Geraldine on Twitter Geraldine's Blog Geraldine's fantastic award-winning article, "I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter" The List of James Beard Award Winners The Tweet from Geraldine's husband, Rand Fishkin that captured her elation right after she found out she won Her follow up tweet, which was even more fun Nilofer Merchant discussing the importance of Onlyness in creating innovation Nilofer on AOAS Cindy Gallop in AOAS Why Won’t Twitter Treat White Supremacy Like ISIS? Because It Would Mean Banning Some Republican Politicians Too. (Vice) Sleeping Giants  ALSO! She didn't mention this on the show (but did mention that she's terrible at self-promotion, so there's that), but she just published a book: All Over The Place: Adventures in Travel, True Love, and Petty Theft Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco  
While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of Sparktoro.com.  Rand Fishkin was also the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times. Rand was very generous with his time and sat down with us to talk his thoughts on startup life, growth hacks and the state of online marketing. It was a great conversation!  Show notes:  The Next Era of Web Marketing presentation from Social Media Camp 2019  Rand's latest book: Lost and Founder Rand's new venture Sparktoro.com Follow Rand on Twitter @RandFish Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Nectarios Economakis is one of our old friends from Montreal, Canada.  Nectarios is a strategy and marketing executive with over 15 years of experience. At PNR, Nectarios leads business transformation and strategy for clients. Prior to PNR held positions in marketing agencies where he led search marketing teams. Nectarios was the first employee in business development at Google Montreal. We thought we would have a conversation about digital transformation, agile strategy and what the biggest misconception around it. Where you can find Nectarios: Twitter https://www.twitter.com/nectarios Check out The PNR at https://thepnr.com/ Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups. Nilofer thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue. Nilofer is a long time mentor and friend, we are so happy to have her join us on the show to talk about Onlyness, how the speed of strategy has changed and much more!  Show notes:  Nilofer's latest book. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World NiloferMerchant.com TEDx University of Nevada: How Power Powers Ideas Harvard Business Review: Stop Eliminating Perfectly Good Candidates by Asking Them the Wrong Questions Got meeting, take a walk TED Talk  Thanks for listening, we hope you enjoyed this episode. Make sure to follow Nilofer on Twitter @Nilofer, Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Brian Solis is a digital anthropologist, keynote speaker and best-selling author and one of Tara's old friends.  Life Scale is Brian's most recent book which is a departure from his previous work. Life Scale addresses the impact that social platforms and smart devices have in our lives. "As much as we multitask, love our devices, and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt, and decreased creativity are just some of the effects coming to light in an age of digital distraction. However, we might define success and happiness; our ability to make progress toward those goals has gone astray. It's time to reclaim our lives. It's time to take control." Join us as we talk with Brian on what inspired him to write Life Scale, his strategies tactics to fight distraction and increase creativity.  Show notes:  BrianSolis.com Lifescaling.me Buy Brian's Life Scale book Thanks for listening and let us know if you're also struggling with distraction and creativity on Twitter by tagging Brian @briansolis, Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
In this episode of Anatomy of a Strategy, we welcome the world changing Cindy Gallop. She is the founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn.  We talked with Cindy about her history in the world of advertising, starting and building an agency in New York City the state of the industry and why she thinks sexual harassment is the biggest challenge facing the industry.  You can find Cindy Twitter @CindyGallop Other links: - The 3% Movement -  https://www.3percentmovement.com - Make Love, Not Porn - https://makelovenotporn.tv Thanks for listening and let us know what you think of our discussion with Cindy and the topics we discussed in the show on Twitter by tagging Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
This week on Anatomy of a Strategy we welcome our very good friend J. Kelly Hoey.  Kelly is a networking expert, an accomplished author, keynote speaker, investor and startup advisor. She joins us to talk about the real strategies to build genuine relationships, using social tools to listen rather than just broadcasting, her thoughts on personal branding and sharing with us the reasons why she loves her health insurer!  Show Notes:  Kelly's website: jkellyhoey.co Kelly's book: Build Your Dream Network Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
Anatomy of Going Viral

Anatomy of Going Viral

2019-04-2100:32:53

This week on Anatomy of a Strategy we welcome Benoit Meunier.  Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a home run with his 'dejavuchallenge' post.  Benoit isn't the average 'influencer' or online 'creator' and we wanted to talk to him not just because his video got so much attention but because of his thoughtful and grounded approach about his experience, realizing the pressures of online fame and how he's 'going back to the grind because success isn’t one event, it’s a culmination of all of the small things I do over a long period of time.' We had a great conversation with Benoit.  Show notes: Benoit's dejavuchallenge on TikTok   Benoit's Linkedin post that caught our attention benoitmeunier.info Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
This week on Anatomy of a Strategy we welcome the 'Martha Quinn of MTV' Erica Ehm! Erica is one of Canada's most recognized personalities, having started her career in the mid-80s as the voice of her generation on MuchMusic. She founded and was Editor-in-chief of YummyMummyClub.ca -- one of the first and most influential digital properties for Canadian moms. Her multimedia resume includes acting, award-winning songwriter, playwright, author, journalist and most importantly, The Yummy Mummy Club. She is a pioneer of social engagement and branded content and now heads Ehm and Co. a "digital marketing agency powered by proprietary technology, insight analysis, expertise, and experience to build better and more authentic consumer experiences and online campaigns that resonate with women". She joins us in the studio to talk about her career as well as the current state of the social web. Show notes:  Erica Ehm's website - https://ericaehm.com  Ehm & Co - https://ehmco.com Yummy Mummy Club - https://YMC.ca Chitra Anand - http://chitraanand.com Greenhouse Approach - Amazon Link You can also follow Erica on Twitter at https://twitter.com/EricaEhm or Instagram at https://instagram.com/EricaEhm Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue  & Carlos https://twitter.com/carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch! Actually, the discussion was started at brunch but we quickly thought 'hey let's record this for the podcast!' so here we are with our bellies full and ready to rant about how analog media thinking keeps ruining our online platforms, communities and doesn't really help to build a brand's online audience.   We've summarized into three things that legacy aka analog marketing keeps doing that just doesn't work online.  Quality does not equal highly produced. Just because you can spend an exorbitant amount of money on production doesn't mean you'll connect with your audience.  Creating seasons or focussing on campaign thinking versus having a consistent presence to have real conversations with the audience.  Focussing on breadth versus depth, big impressions are meaningless and we should educate clients the real engagements that matter.  Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue  & Carlos https://twitter.com/carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
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