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Anatomy of a Strategy

Anatomy of a Strategy

Author: Tara Hunt and Carlos Pacheco

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Anatomy of a Strategy is recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.

Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, metrics to memes, and everything in between.

Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 20 years.

Anatomy of a Strategy is produced by Truly Inc. in downtown Toronto.
27 Episodes
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Galit Ariel AKA The AR girl is a techno futurist, digital hippie & AR aficionado, TED speaker and author of Augmenting Alice – The Future of Identity, Experience & Reality. If you didn't guess it yet she is passionate about a future of AR and the potential it has to be integrated technology into our everyday lives, but not control it. She joins Tara and Carlos to talk about the future of life without screens, is AR right for everyone or every brand and the ethics and negative effects of augmented reality.  Topics discussed in this episode:  What are the applications of AR, and is it right for everyone? [07:00] Life without screens? [14:12] The virtual continuum & early examples [25:30] The ethics & negative effects of AR [28:39] What are the benefits and best examples of AR?[34:50] The augmented economy [40:05] The challenges of AR [42:44] Thanks to Galit for stopping by the studio. Here's where you can follow and find some of her work.  Galit Ariel on Twitter Augmenting Alice: The Future of Identity, Experience & Reality How AR can make us feel more connected to the world TED Talk How AR is coming for your wallet and your identity - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.  
The Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes and an amazing lineup of industry expert guests.  This week, we welcome Georgiana Laudi. Georgiana is a SaaS Marketing & Growth Advisor. She’s been guiding brands, products and campaigns to life online for 20 years. working with big brands and early-stage startups, but her true sweet spot for the last 10 years has been helping high-growth SaaS companies scale.  She runs Elevate where she and her co-founder offer exec-level growth strategy & support to scaling Software-as-a-Service businesses She also co-hosts Forget The Funnel which provides weekly workshops and training for SaaS marketers with new video workshops each week, a library of tools & templates used by experts in the tech marketing space, and a comprehensive training program. Topics that we discussed during in the podcast:  What is SaaS, and how is it differ from B2B marketing? [4:50] Who are the audience/buyers for SaaS?[13:14] The SaaS buyer’s journey [17:30] Value realization in SaaS [29:55] What growth marketers are trying to affect with their tactics [40:23] Customer experience mapping [44:35] Show notes: What is Jobs To Be Done (JTBD)  Growth Hackers: AMA with Merci Grace, former Head of Growth at Slack You can follow Georgiana Laudi on Twitter at @ggiiaa, sign-up for her free SaaS Marketing Forget The Funnel video workshop series or her personal site where she can be booked for 1-hour strategy calls - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential.'   Dr. Chamorrow-Premuzik was visiting Toronto, where we saw him speak at the Rotman School of Management. We were personally introduced by Anatomy of a Strategy guest Nilofer Merchant and Tomas was extremely generous in taking the time to join us on the show.  We had a fascinating discussion with Tomas. How the title of his book came to be Why it has never been a worse time to be a man Why we need to make it harder for incompetent men to make it to the top How performance is often a matter of perception How biological and cultural evolution has affected how we perceive leadership.  And much more! Show notes:  Harvard Business Review - Why So Many Incompetent Men Become Leaders Why do so many incompetent men become leaders? | TEDxUniversityofNevada Dr. Tomas is very active on Twitter. Follow him at @drtcp Book: Why so many incompetent men become leaders Book: The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.
On this week's episode, we welcome head of campaign strategy Heather Ritchie.  Heather has been working in global high tech companies for many years. She is dedicated to building pipelines of women leaders. She also did a four-year research project on how leaders will need to communicate in a world that is increasingly diverse, collaborative, and filled with intelligent machines. She is exploring the limits of AI automation into the future, she has some very optimistic lessons to deliver to us.  On the show, we discuss the changes going with Nokia's marketing strategy. How they're evolving with internal talent, thinking about audiences and building long term thought leadership in their vertical and much more.  You can find Heather on Linkedin.  Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic in the digital world: online harassment. Why is this so important to talk about here? What does this have to do with strategy? Well, as Geraldine says during our discussion: "I think that there are certain companies that are struggling to figure out how to reach certain demographic groups, and part of that is because they have no one in that group at all represented at any point in their company." The missing link over and over again in marketing is that, all too often, we sit in an ivory tower and come up with ideas and campaigns in our boardrooms...boardrooms where only a small sliver of our audience is represented (if that!). This is a very important conversation and we hope you enjoy! Referenced: Geraldine on Twitter Geraldine's Blog Geraldine's fantastic award-winning article, "I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter" The List of James Beard Award Winners The Tweet from Geraldine's husband, Rand Fishkin that captured her elation right after she found out she won Her follow up tweet, which was even more fun Nilofer Merchant discussing the importance of Onlyness in creating innovation Nilofer on AOAS Cindy Gallop in AOAS Why Won’t Twitter Treat White Supremacy Like ISIS? Because It Would Mean Banning Some Republican Politicians Too. (Vice) Sleeping Giants  ALSO! She didn't mention this on the show (but did mention that she's terrible at self-promotion, so there's that), but she just published a book: All Over The Place: Adventures in Travel, True Love, and Petty Theft Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco  
While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of Sparktoro.com.  Rand Fishkin was also the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times. Rand was very generous with his time and sat down with us to talk his thoughts on startup life, growth hacks and the state of online marketing. It was a great conversation!  Show notes:  The Next Era of Web Marketing presentation from Social Media Camp 2019  Rand's latest book: Lost and Founder Rand's new venture Sparktoro.com Follow Rand on Twitter @RandFish Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Nectarios Economakis is one of our old friends from Montreal, Canada.  Nectarios is a strategy and marketing executive with over 15 years of experience. At PNR, Nectarios leads business transformation and strategy for clients. Prior to PNR held positions in marketing agencies where he led search marketing teams. Nectarios was the first employee in business development at Google Montreal. We thought we would have a conversation about digital transformation, agile strategy and what the biggest misconception around it. Where you can find Nectarios: Twitter https://www.twitter.com/nectarios Check out The PNR at https://thepnr.com/ Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups. Nilofer thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue. Nilofer is a long time mentor and friend, we are so happy to have her join us on the show to talk about Onlyness, how the speed of strategy has changed and much more!  Show notes:  Nilofer's latest book. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World NiloferMerchant.com TEDx University of Nevada: How Power Powers Ideas Harvard Business Review: Stop Eliminating Perfectly Good Candidates by Asking Them the Wrong Questions Got meeting, take a walk TED Talk  Thanks for listening, we hope you enjoyed this episode. Make sure to follow Nilofer on Twitter @Nilofer, Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Brian Solis is a digital anthropologist, keynote speaker and best-selling author and one of Tara's old friends.  Life Scale is Brian's most recent book which is a departure from his previous work. Life Scale addresses the impact that social platforms and smart devices have in our lives. "As much as we multitask, love our devices, and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt, and decreased creativity are just some of the effects coming to light in an age of digital distraction. However, we might define success and happiness; our ability to make progress toward those goals has gone astray. It's time to reclaim our lives. It's time to take control." Join us as we talk with Brian on what inspired him to write Life Scale, his strategies tactics to fight distraction and increase creativity.  Show notes:  BrianSolis.com Lifescaling.me Buy Brian's Life Scale book Thanks for listening and let us know if you're also struggling with distraction and creativity on Twitter by tagging Brian @briansolis, Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
In this episode of Anatomy of a Strategy, we welcome the world changing Cindy Gallop. She is the founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn.  We talked with Cindy about her history in the world of advertising, starting and building an agency in New York City the state of the industry and why she thinks sexual harassment is the biggest challenge facing the industry.  You can find Cindy Twitter @CindyGallop Other links: - The 3% Movement -  https://www.3percentmovement.com - Make Love, Not Porn - https://makelovenotporn.tv Thanks for listening and let us know what you think of our discussion with Cindy and the topics we discussed in the show on Twitter by tagging Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
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