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Anatomy of a Strategy

Anatomy of a Strategy

Author: Tara Hunt and Carlos Pacheco

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Anatomy of a Strategy is recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.

Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, metrics to memes, and everything in between.

Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 20 years.

Anatomy of a Strategy is produced by Truly Inc. in downtown Toronto.
22 Episodes
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While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of Sparktoro.com.  Rand Fishkin was also the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times. Rand was very generous with his time and sat down with us to talk his thoughts on startup life, growth hacks and the state of online marketing. It was a great conversation!  Show notes:  The Next Era of Web Marketing presentation from Social Media Camp 2019  Rand's latest book: Lost and Founder Rand's new venture Sparktoro.com Follow Rand on Twitter @RandFish Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Nectarios Economakis is one of our old friends from Montreal, Canada.  Nectarios is a strategy and marketing executive with over 15 years of experience. At PNR, Nectarios leads business transformation and strategy for clients. Prior to PNR held positions in marketing agencies where he led search marketing teams. Nectarios was the first employee in business development at Google Montreal. We thought we would have a conversation about digital transformation, agile strategy and what the biggest misconception around it. Where you can find Nectarios: Twitter https://www.twitter.com/nectarios Check out The PNR at https://thepnr.com/ Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups. Nilofer thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue. Nilofer is a long time mentor and friend, we are so happy to have her join us on the show to talk about Onlyness, how the speed of strategy has changed and much more!  Show notes:  Nilofer's latest book. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World NiloferMerchant.com TEDx University of Nevada: How Power Powers Ideas Harvard Business Review: Stop Eliminating Perfectly Good Candidates by Asking Them the Wrong Questions Got meeting, take a walk TED Talk  Thanks for listening, we hope you enjoyed this episode. Make sure to follow Nilofer on Twitter @Nilofer, Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
Brian Solis is a digital anthropologist, keynote speaker and best-selling author and one of Tara's old friends.  Life Scale is Brian's most recent book which is a departure from his previous work. Life Scale addresses the impact that social platforms and smart devices have in our lives. "As much as we multitask, love our devices, and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt, and decreased creativity are just some of the effects coming to light in an age of digital distraction. However, we might define success and happiness; our ability to make progress toward those goals has gone astray. It's time to reclaim our lives. It's time to take control." Join us as we talk with Brian on what inspired him to write Life Scale, his strategies tactics to fight distraction and increase creativity.  Show notes:  BrianSolis.com Lifescaling.me Buy Brian's Life Scale book Thanks for listening and let us know if you're also struggling with distraction and creativity on Twitter by tagging Brian @briansolis, Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco 
In this episode of Anatomy of a Strategy, we welcome the world changing Cindy Gallop. She is the founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn.  We talked with Cindy about her history in the world of advertising, starting and building an agency in New York City the state of the industry and why she thinks sexual harassment is the biggest challenge facing the industry.  You can find Cindy Twitter @CindyGallop Other links: - The 3% Movement -  https://www.3percentmovement.com - Make Love, Not Porn - https://makelovenotporn.tv Thanks for listening and let us know what you think of our discussion with Cindy and the topics we discussed in the show on Twitter by tagging Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
This week on Anatomy of a Strategy we welcome our very good friend J. Kelly Hoey.  Kelly is a networking expert, an accomplished author, keynote speaker, investor and startup advisor. She joins us to talk about the real strategies to build genuine relationships, using social tools to listen rather than just broadcasting, her thoughts on personal branding and sharing with us the reasons why she loves her health insurer!  Show Notes:  Kelly's website: jkellyhoey.co Kelly's book: Build Your Dream Network Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
Anatomy of Going Viral

Anatomy of Going Viral

2019-04-2100:32:53

This week on Anatomy of a Strategy we welcome Benoit Meunier.  Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a home run with his 'dejavuchallenge' post.  Benoit isn't the average 'influencer' or online 'creator' and we wanted to talk to him not just because his video got so much attention but because of his thoughtful and grounded approach about his experience, realizing the pressures of online fame and how he's 'going back to the grind because success isn’t one event, it’s a culmination of all of the small things I do over a long period of time.' We had a great conversation with Benoit.  Show notes: Benoit's dejavuchallenge on TikTok   Benoit's Linkedin post that caught our attention benoitmeunier.info Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
This week on Anatomy of a Strategy we welcome the 'Martha Quinn of MTV' Erica Ehm! Erica is one of Canada's most recognized personalities, having started her career in the mid-80s as the voice of her generation on MuchMusic. She founded and was Editor-in-chief of YummyMummyClub.ca -- one of the first and most influential digital properties for Canadian moms. Her multimedia resume includes acting, award-winning songwriter, playwright, author, journalist and most importantly, The Yummy Mummy Club. She is a pioneer of social engagement and branded content and now heads Ehm and Co. a "digital marketing agency powered by proprietary technology, insight analysis, expertise, and experience to build better and more authentic consumer experiences and online campaigns that resonate with women". She joins us in the studio to talk about her career as well as the current state of the social web. Show notes:  Erica Ehm's website - https://ericaehm.com  Ehm & Co - https://ehmco.com Yummy Mummy Club - https://YMC.ca Chitra Anand - http://chitraanand.com Greenhouse Approach - Amazon Link You can also follow Erica on Twitter at https://twitter.com/EricaEhm or Instagram at https://instagram.com/EricaEhm Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue  & Carlos https://twitter.com/carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch! Actually, the discussion was started at brunch but we quickly thought 'hey let's record this for the podcast!' so here we are with our bellies full and ready to rant about how analog media thinking keeps ruining our online platforms, communities and doesn't really help to build a brand's online audience.   We've summarized into three things that legacy aka analog marketing keeps doing that just doesn't work online.  Quality does not equal highly produced. Just because you can spend an exorbitant amount of money on production doesn't mean you'll connect with your audience.  Creating seasons or focussing on campaign thinking versus having a consistent presence to have real conversations with the audience.  Focussing on breadth versus depth, big impressions are meaningless and we should educate clients the real engagements that matter.  Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue  & Carlos https://twitter.com/carlospache_co  You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
What's the Value of a Brand?

What's the Value of a Brand?

2019-03-3100:36:431

This week we welcome Tracy Chong from Strata Insights to Anatomy of a Strategy. Tara had the chance to see Tracy and her partner Mark Radha present the concept of Brand Economics at The Gathering in Banff recently, and it completely blew her mind. Tara’s making it her mission to get Tracy in front of as many people as possible, so we had to have her on the show. Here's a glimpse of what we (Tara) discussed with Tracy: What is Brand Economics? Brand does not equal marketing. Brand valuation is great; however, there is no actionability out of it and all the factors that influence it. Why does Brand have no KPI’s? How do we define a brand and what affects our perception of a brand’s value A big thank you to Tracy for coming to the studio with us! You can connect with Tracy Chong on Linkedin You learn about Strata Insights on their website at https://stratainsights.com Thanks for listening, you can follow Truly Inc  Tara Hunt on YouTube: https://youtube.com/tarahunt  Truly Inc on Twitter: https://twitter.com/trulyinc   Visit our website: https://trulyinc.com  You can also follow us on Twitter: Tara Hunt: https://twitter.com/missrogue   Carlos Pacheco: https://twitter.com/carlospache_co  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco
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