Claim OwnershipThe Fitness Retention Podcast
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© Alex Armstrong
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Where industry leaders chat about how to keep members, employees, and clients happy and paying.
67 Episodes
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This episode features one of the most interesting guests we've ever had. We learn all about Travis, his history, and operational excellence. Enjoy!
What is a pole dancing studio doing on the Fitness Retention Podcast? Teaching all of us something we need to know - that great ideas come from everywhere - all we have to do is look for them. Amy Bond and I discuss building a business and a community from the ground up.
I first was introduced to Mark after he gave a great presentation at IHRSA 2019. His session was easily one of my favorites. This episode focuses great stories and lessons he has learned from 18 years of leadership in the fitness industry.
Rose Bentley has been ahead of the "Customer Experience Wave" for years. She is extremely skilled in helping companies understand what data to collect and what to do with it. This episode focuses on what the fitness industry can borrow (or steal) from other industries with the capabilities we already have to measure key metrics.
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Paul and I chat about the next wave of "customer understanding" and how companies can turn data into insights. Paul is extremely smart, so if you are curious about what it really means to understand your customers - look no further.
Tyler and I sat down to chat about his rise through the ranks at Life Time. Tyler truly cares about the industry helping his team give their members everything they can. This episode features a ton of practical tips and lessons for anyone who is looking to be promoted while also being a team player.
With over a decade of experience on both coasts of the US, Kelly is an industry vet who is reinventing herself as a leader in the management and coaching space. Complete Fit Pro is a name you'll be hearing more and more about in the next year.
Lyndsay is a sales leader for OTF in Canada. This awesome episode focuses on the main difference in the sales process in big box and boutique gyms. With over a decade of experience and a killer attitude, you'll see why she and OTF have made a big footprint in the Toronto Area.
Greg is an expert sales coach working with Anytime Fitness franchisees throughout Australia. He's smart, funny, and a great listener. AKA he knows a thing or two about selling Personal Training, and if you listen to this episode, you will too.
Jeff is the head of Strategy and business development of Excel Fitness Holdings - which operates and helps 60+ Planet Fitness locations run as smoothly as possible. Jeff is a systems and people whiz, if you are looking for sound advice on how to grow your club/s, this is the episode for you.
James is the founder of the FitPosium conference and Podcast. He helps businesses and fitness entrepreneurs increase their income and efficiency. He's also the author of "Fit Business Guide: The Workout Plan For Your Brand". This is an awesome episode for anyone who wants to think outside the box when it comes to running their business.
Mike has been in the industry 25+ years and has always been 100% focused on results. His passion led him to found BodyEvolver as a way to help clients and gyms remain accountable to their customers. His software has helped thousands of trainers make the industry better, and he's continuing to pursue results with more gusto than ever before.
IHRSA speaker Ashley Selman is the owner of Evolution Trainers in Mountain View CA and also an expert in helping small business owners maximize profits and efficiency. This is a great episode if you are looking for tips on employee retention.
Going to my first IHRSA was a great learning experience. In this episode, I look at the first 50 episodes of The Fitness Retention Podcast through an "IHRSA Lens" and offer what I think is the key to evolving the fitness industry.
Today we chatted with Lisa Reither - long time fitness consumer, loyal member of United Barbell, and visual manager for Williams Sonoma. So many awesome nuggets in this episode around how customers perceive your business from the ground-level.
Bill McBride joined me to discuss language, leadership, and understanding customers. Listen and Learn!
In this new segment, we'll be talking to fitness consumers who are loyal to a single brand. We'll learn about what makes them so devoted to a single brand. We'll also learn about their day-to-day lives and what they do in their job. (And what we can borrow to make our industry better)
If you are listening to this podcast, you probably already know about Dr. Paul Bedford's work. Sit back and enjoy!
Josh founded GYMGUYZ which is now the fastest growing fitness franchise business of all time. 10 years and 200+ locations later, Josh is building the Amazon of fitness, and when you listen to this interview, I bet you'll walk away thinking he's fully capable.
Tim is a gym owner and marketing specialist. He helps gyms around the country solidify their online strategy. We chat about the best ways to attract new clients, keep existing ones, and build your client base through referrals and excellent service.
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