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DigitalCast

Author: Mickey Mellen

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Your way to stay up to date on the latest in digital marketing.
151 Episodes
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If you want to add more languages to your site, you may consider automatically translating your content. While Google likely won't penalize you for it, it's probably not a good idea.See full show notes at: https://digitalcast.org/podcast151
Starting in December, Google Chrome will begin to start blocking mixed content. If you've not tightened that up yet, things on your site might start breaking.See full show notes at: https://digitalcast.org/podcast150
Google makes hundreds of small updates to their search algorithm each year, but their newest one is one of the biggest we've seen in a while.See full show notes at: https://digitalcast.org/podcast149
Links pointing to your site will never expire in the eyes of Google, but may become less valuable over time.See full show notes at: https://digitalcast.org/podcast148
Google's John Mueller caused quite a stir recently when he asked why agencies often don't show their mailing address on their sites.See full show notes at: https://digitalcast.org/podcast147
Along with the hidden XML sitemaps, many sites publish an HTML sitemap to help their rankings. Google says it doesn't help.See full show notes at: https://digitalcast.org/podcast146
There are a number of reasons you might want to change your web host, but if you do it correctly it won't affect your Google rankings at all.See full show notes at: https://digitalcast.org/podcast145
There's been much debate over the years about whether or not you should include dates in your URLs; Google says it does't really matter.See full show notes at: https://digitalcast.org/podcast144
The nofollow attribute has been around for about a decade, and was fairly simple to understand, but it just became a lot more nuanced.See full show notes at: https://digitalcast.org/podcast143
Depending on the nature of your site, setting up structured data for it could be important. Even if you do, though, it won't directly impact your rankings.See full show notes at: https://digitalcast.org/podcast142
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