DiscoverCEO in Overflow Podcast
CEO in Overflow Podcast
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CEO in Overflow Podcast

Author: Em Haas

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The CEO in Overflow Podcast is for the aspiring or current online coach, creator, healer, consultant who is ready to raise their frequency, their magnetism, call in & attract soulmate clients, increase their wealth creation & create a life they designed instead of one they settled for.
133 Episodes
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believing in yourself, and letting your audience get to know you, including why running a business is like working out, understanding that if you want something badly enough –you’ll show up every day for it, why the micro-moments matter when it comes to up-leveling your business, the importance of building that know-like-and-trust factor, and why consistent content can encourage your audience to act on their feelings and invest in you! Plus, so much more. Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems, I talk about how to grow your business through quarterly reflections, including understanding what worked, what didn’t, and what to double down on, why there is always room for improvement —no matter how great your quarter was, the importance of creating quarterly content that reflects you and your business, how to come up with different types of content for next quarter, and how to unpack what is repeatable in your messaging, in your income, your relationships, and more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems I am talking about creating a sustainable, long-term business model versus going for quick cash, specifically during the 2020 online business scene. I also talk about the importance of being in business for the right reasons, why mindset is everything and the actions you take today matter later, how to stop self-sabotaging yourself, and why business can actually be very simple. Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems, I am talking about how creating intentional content changed my business for the better, including why showing up consistently is key for a successful launch, the different types of content you can create to connect with your audience, why success it’s about us going first rather not waiting for people to come to you, how to build visibility without creating double the amount of work, how to let go of that chasing and energy, and examples of content prompts to get you started! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/ 
In today’s episode of Em’s Gems I am talking all about a simple mindset shift to help you stay consistent (and stay energized) with your content creation including why you should create a business for your audience ( not for yourself!), the importance of talking directly to your ideal client, how to separate your personal life and professional life so you can show up with consistent energy every single day. I also breakdown exactly how I simplify content for each offer I sell. Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In this episode of Em’s Gems, I am talking about how to own your unique selling point as a coach, including the intricacies of building a solid financial model, why the foundation for your 3, 6, or 12 month package needs to be well thought out, how to help your clients think long term, and why you need to unpack the real reasons behind why you’re setting up your offers the way you are, plus so much more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems, I am unpacking how to sell your offer to a cold audience, including why you should communicate the value of your offer long before you start selling it, the importance of showing your audience behind the scenes workings of your offer, how I wrap up problem awareness content for my audience, how to encourage empowerment when discussing your offer, why I like to simplify the content creation, and why Instagram is a potent, fast-paced platform (and how to take advantage of it).  Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/ 
In today’s episode of Em’s Gems, I am talking about the value of mentorship and how mentors can support business and personal growth, including what the difference is between mentorship and coaching, how powerful, active conversations with a mentor can impact your business growth, why they care about your growth as a person, a leader and CEO, and why I like to compare mentors with romantic relationships –plus so much more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems, I am talking about how to take back and stand in your power as a business owner, including why no one can take away what makes you unique and different, why your perspective and how you view your audience (and talk to them) matter, the difference between giving your power away and self-sabotage, and why it’s important to remember that YOU created your offer, your brand, and your business (and the immense power behind that truth).  Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/ 
In today’s episode of Em’s Gems, I talk about how to set your business and content up for success in 2024, including what I am shifting in my messaging for 2024, how to build out a presale and set up early bird pricing for your programs, my top tips for selling spots for your private coaching, the importance of understanding your client and reflecting that in your messaging, why content is everything, and more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/ 
In today’s episode of Em’s Gems, I am talking about the energy behind being an entrepreneur and running a successful business, including why your energy matters (and how to protect it), the importance of creating your version of ‘having it all,’ why you need resilience and courage to be an entrepreneur, how practicing what you preach will build your authority, why I don’t believe everyone isn’t meant to be an entrepreneur, and why being financially secure and feeling fulfilled are two very different things. Plus so much more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/ 
In today’s episode of Em’s Gems, I am talking about how to successfully create and promote content for your masterminds (or any other offer!), including suggestions for posts and IG Stories that will support your sales, why problem awareness type of posts in your feed will help your audience identify their issue quickly, capitalizing on the power of proximity in the mastermind space to educate your audience, why sharing your experience with the problem your audience faces is valuable, how to build credibility and authority over video (aka IG Stories), plus my best content strategies to help sell your mastermind on Instagram. Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems,  I am unveiling some behind-the-scenes things I realized from moving through my recent Birthday Bash offers, including what people actually want to hear about during a launch, why you need to find out what’s holding someone back before you sell to them, understanding that your content isn’t going to apply to everyone, and why breaking down the process of your offer helps create a customized experience for your customers.  Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In this episode of Em’s Gems, I am talking about masterminds, Black Friday emails, and what 2024 will look like. I’ll cover what’s changing in 2024 for my business strategy, why I’ll probably always offer a mini mind and mini group program, why having signature micro offers is so important, how to decide the vibe of your mastermind, and how I create content from client conversations. Plus, I’m giving an in-depth breakdown of how many emails to send during Black Friday (and what to include in each!). Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In this episode of Em’s Gems, I talk about what I would do differently if I had to start my coaching business over again, including why I would double down on the hot audience strategies I teach my clients, whether I would start offering a low ticket offer or long-term high ticket offer with a cold audience, and how to create your own rules for your business. Plus, I share why you get to run your business how you want to and the importance of branded content, community building, and establishing your authority as the expert in your field. Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems, I am talking about successfully launching a new membership, masterclass, or other program, including how to answer frequently asked questions in your marketing, what kind of content to post about to warm up your audience for your launch, how to explain in your messaging why your ideal client should buy now, how to create an exclusive element for the people who are ready to invest, and how to shift your launch into an evergreen program. I even share what I do to celebrate program milestones!  Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/ 
In today’s episode of Em’s Gems, I am talking about the nuances of building a successful membership, including when to know it’s the right time to launch a low-ticket membership, why people need to see themselves inside of a high-ticket offer (and how to communicate that to them), how micro offers help build a hotter and deeper relationship with my audience, the truth about maximum capacity in programs, why I always have onboarding calls with my mastermind members, and so much more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/ 
In today’s episode of Em’s Gems, I’m breaking down exactly what I do to launch a new offer with a cold audience –whether it’s a mastermind, masterclass, low-ticket or high-ticket –I explain how to transition into a hotter audience, why a masterclass is a great way to expand on your why, how to explain why your offer is the next best step for someone, how to avoid falling into skewed definition of success, and why money is just a reflection of how many people you're transforming, plus so much more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
In today’s episode of Em’s Gems, I’m talking about how to grow a hotter audience so you can fill up your next masterclass, including what to do if no one has registered for your masterclass, three questions to ask yourself to get your marketing communication on point, how to talk about the unique value of your offer, why you have to get so specific about your ideal client if you want to make a sale, and how to shift into a business model that runs off attraction marketing, plus so much more! Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/  Join the EMpire Membership Today! https://www.canva.com/design/DAFt7A-HKJM/JDam6KFiohsfgS-PrEAE6w/view?website#4
In today’s episode of Em’s Gems, I am talking about how to set your business and yourself up for success for next year! I explain how to work backward from the end of the year to set goals, why each quarter is like a mini client journey, the key to working smarter (not harder) to avoid exhaustion and burnout, what it really takes to build out a sustainable business, why taking an hour for yourself isn’t going to tank your biz and so much more!  Join Em’s next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/
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