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PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

Author: The PPC Den

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The world's first Amazon advertising podcast - hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge; this is the podcast for you.
8 Episodes
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Ep. 8: Campaign Naming Systems
In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU.

Ep. 8: Campaign Naming Systems

2019-01-1800:32:23

Ep. 7 : Hitchhiker's Guide to Sponsored Products (Part 2)
In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors' brands, how to handle a high ACOS, whether you should be using Bid+, and we even unveil our brand new podcast intro! Don't miss this one!

Ep. 7 : Hitchhiker's Guide to Sponsored Products (Part 2)

2019-01-0800:48:01

Ep. 6: Hitchhiker's Guide to Sponsored Products (Part 1)
In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it's your job to find your heading and map out the direction in which your business is going. When it comes to Amazon PPC, finding that heading and direction can be difficult if you don't know how to navigate the advertising landscape. Luckily, we've got your back here in the PPC Den. In this episode, we lay out where your celestial bodies are, where your North Star is... This episode will give you the heading, direction, and information you need to arrive at your destination with well-optimized campaigns and a killer ACOS. 

Ep. 6: Hitchhiker's Guide to Sponsored Products (Part 1)

2018-12-2700:39:30

Ep. 5: Amazon PPC Advertising Stats
Join along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about things to keep in mind when working with this data on Amazon. If you really love numbers AND Amazon PPC, this episode's for you!

Ep. 5: Amazon PPC Advertising Stats

2018-12-1900:36:38

Ep. 4: The Advanced Basics of Amazon PPC
Join along as Mike and Brett dive into the "advanced basics" of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can implement today. Whether you're just starting your FBA journey or you're a seasoned seller with lots of experience; there's lots of advanced basics to unpack in this episode that can really help transform your campaigns, so don't miss it!

Ep. 4: The Advanced Basics of Amazon PPC

2018-12-1300:34:22

Ep. 3: Amazon's New Product Targeting Features
In this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and strategies that you can implement when you create your very first product targeting and category targeting campaigns.

Ep. 3: Amazon's New Product Targeting Features

2018-11-3000:36:55

Ep. 2: The Bid+ Conundrum
Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account. . .

Ep. 2: The Bid+ Conundrum

2018-10-1900:08:56

Ep. 1: Why We're Living In The Golden Age of Amazon PPC
Here it is... We've finally made the world's first Amazon PPC specific podcast! In this episode we dive into why, right now, we're living in the golden age of Amazon PPC. Amazon is growing at an unprecedented rate, which opens up a world of opportunity for sellers on the online retail giant's platform. Join the Ad Badger crew as we share some insight and discuss all things Amazon PPC advertising in our very first podcast episode.

Ep. 1: Why We're Living In The Golden Age of Amazon PPC

2018-10-1600:18:47

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