PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

Author: The PPC Den

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The world's first Amazon advertising podcast - hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge; this is the podcast for you.

17 Episodes

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AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)

In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it's the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing your PPC traffic is in understanding how much of your business is comprised of PPC. Typically, PPC traffic will account for between ~30-40% of an Amazon seller's revenue, so if you're below this level (or you don't know your ratio of paid:organic), there's a good chance you'll get a lot of value from this episode. See you in The Badger Den!

AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)

2019-03-2000:24:52

AMZPPC 16: Cranking Up Conversion Rates

How's it kickin' Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (besides maybe your ACOS). It's a metric that can be analyzed to find problems in your Amazon business that you may have overlooked. These can include issues with your listing quality, with keyword relevance, or even letting you know when you're in a highly competitive niche (market saturation). By the end of this episode, you'll have a much better understanding about your own conversion rate(s), what they mean, and how you can improve them. We'll see you in the Badger Den!

AMZPPC 16: Cranking Up Conversion Rates

2019-03-1300:24:55

AMZPPC 15: All Things Negative Keywords

What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns while also cutting down on wasteful spend. However, negative keywords can be really dangerous in your account if you're not fully aware of what they do, which types you should be adding, and when you should be adding them. These are essential details which can really make or break a campaign's performance! If the concept of negative keywords is confusing for you at all or if you haven't implemented them in your account just yet, this episode's for YOU.

AMZPPC 15: All Things Negative Keywords

2019-03-0600:40:47

AMZPPC 14: The Dreaded Amazon Data Reporting Delay

Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to the right place! In this episode, Mike & Brett want to warn you about the infamous Amazon data reporting delay. Not many people know this 48-hour data delay exists, and that has Amazon sellers like you worried when they see terrible numbers in their campaigns over the last two days. However, there's nothing to fear! Just a little patience with Amazon will have those worries cleared right up. Listen along as Mike & Brett talk about three key points to be aware of when looking at data, and what you need to know in order to make informed changes to your campaigns.

AMZPPC 14: The Dreaded Amazon Data Reporting Delay

2019-02-2700:15:17

AMZPPC 13: What We Love About Amazon PPC

Here in the PPC Den, we can sometimes be pretty harsh on Amazon for some of the policies & features they release. While we may not always agree with everything Amazon does, this Valentine’s Day gave us a chance to look at the tech giant from a new, more loving perspective. In this episode, Mike and Brett really share the love & discuss the things they truly adore about Amazon PPC.

AMZPPC 13: What We Love About Amazon PPC

2019-02-2000:13:07

AMZPPC 12: First Look on New Bid Options in Amazon

In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features include three different options which can be really confusing at first. These new options include fixed bids, dynamic bids (down only), and dynamic bids (up & down). Bid+ has been replaced by a couple new options as well! What's the best way to approach these new features? What settings should you be using for optimal results? What issues could you run into with these new bidding options and how can you avoid said issues? Listen along as we give an in-depth first look into Amazon's new bidding features!

AMZPPC 12: First Look on New Bid Options in Amazon

2019-02-1300:41:32

AMZPPC 11: Dissenting Thoughts on PPC Budgets

What's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my favorite budget, they get frustrated. It’s not as simple as just picking a number. It’s a process. Today, I’ll share that process with a new format on the show. The soliloquy. And yes, this was inspired by Seth Godin’s akimbo...

AMZPPC 11: Dissenting Thoughts on PPC Budgets

2019-02-0800:10:11

AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump

This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it. The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead.Get all our podcasts at adbadger.com/podcasts

AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump

2019-02-0200:30:22

AMZPPC 9: Product Targeting - Into the Great Unknown

In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features!

AMZPPC 9: Product Targeting - Into the Great Unknown

2019-01-2500:31:55

AMZPPC 8: Campaign Naming Systems

In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU.

AMZPPC 8: Campaign Naming Systems

2019-01-1800:32:23

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