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The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery
Author: The PPC Den
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Description
The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
270 Episodes
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Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Highlights:
0:00 Nancy shares what to expect in this episode
00:37 Why are foundations important?
05:29 Back to basics on Keyword Research
06:27 What is a keyword?
09:36 What is a target?
10:37 What is a search term?
12:52 Keyword Research goals
20:07 Does keyword research ever end?
24:59 Is it possible to test keyword research too fast?
28:53 Percentage of budget for keyword research?
32:10 Keyword Research tools on Amazon
38:48 Third party Keyword Research tools
46:17 Creating Keyword Research Pros
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Resources & Links:
Where to find Brent
RPSB: Still the Best Keyword Research Strategy?
How to Use Reverse ASIN Lookups for New Amazon Keywords
How Keyword Dumping Ruins Your PPC Campaigns
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
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Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
1:12 What Are Negative Keywords?
1:37 3 Kinds of Search Terms to Negate
2:56 How Bad Should It Get First?
6:36 Types of Negatives To Add
8:20 Daily Scans
12:00 Setting Up Your Scan
🦡 Resources & Links
Amazon CTR 101: Improve Your Amazon Click-Through Rate
What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign?
Is Exact Match Always Best?
What Are Amazon PPC Negative Keywords? The Complete Guide
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
Why Amazon’s Search Query Performance Dashboard Is Awesome
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:26 Being a Seller vs. a Vendor
7:03 Why Should You Become A Vendor?
11:05 ECommerce Operations
20:04 Price Optimization Limitations
34:50 Marketing To Sellers vs. Vendors
44:30 The Next Frontier
59:00 Ad Badger Software Tool
🦡 Resources & Links
Where to find Adam Riback, CFS Brands
Prime Day Preparation: Capitalizing On The Most Important Days Of The Year
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Amazon’s Marketing Stream Explained: A Technical Breakdown
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:30 The Standard Model of Particle Physics
6:12 What Is It Like To Optimize Daily?
10:30 Analyzing Your Keyword Numbers
13:30 No Orders From A Mathematical Perspective
17:26 Why Keyword Research Matters
19:47 Why Do We Have A Data Delay?
29:36 Diagnosing A Data Delay
34:15 Thinking About The AI Boom
39:50 Learn More About Ad Badger’s Software Tool
🦡 Resources & Links
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
Bidding On Branded Keywords: What Happens When You Turn Them Off?
Why Amazon’s Search Query Performance Dashboard Is Awesome
ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC?
How To Do Keyword Research For Amazon PPC: Back To Basics
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How to use AI & GPT for Amazon Marketing & Amazon Growth
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nick Isber
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:00 Balance as an Entrepreneur
5:55 Why are Sales Down
10:18 Check Out Your Sessions
13:30 Overall Sales Equation
18:58 Competitor Sales Trends
22:00 My Sales Are Down, but Sessions Are Up?
27:05 What Happened on the PPC Side?
37:15 Check Out Ad Badger Software
🦡 Resources & Links
Where to find Elizabeth Greene: Junglr - Youtube
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Amazon CTR 101: Improve Your Amazon Click-Through Rate
What To Do About Rising CPCs (PPC Boosters Series)
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
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Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:30 Adam’s PNW Energy
7:05 Defining the Summer Slump
10:45 Taking Back Control
13:20 Understanding Consumer Behavior
21:25 Ways To Pace Competition
26:53 Should I Increase My Budget?
28:50 Keeping Track of Budget
33:33 New To Brand Customers
🦡 Resources & Links
How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er?
Much Ado About Budgets
What Consumer Behavior Says About You: Amazon Brand Analytics
Balancing Amazon PPC Optimization And Expansion
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023?
Making Sense Of New To Brand Metrics
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
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The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:40 The Importance of Prompts
5:33 AI & Amazon Marketing
6:30 Copywriting Anything
13:48 Using AI for Client Communication
19:10 Organize Your Keyword Research
24:02 Code Interpreter
27:20 Seasonal Analysis
🦡 Resources & Links
Will GPT Change The World Of Amazon Marketers?
Amazon SEO: How To Optimize Your Organic Product Listings
Ad Badger & ZonGuru: Boost Your SEO With High-Value Keywords
The PPC-Ers Guide To Getting Started With SEO On Amazon
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Optimize My Amazon Campaign Structure?
How Keyword Dumping Ruins Your PPC Campaigns
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:00 Michael’s Alaskan Adventure
6:35 Why Sponsored Brands?
10:23 Breaking Down Bidding
16:30 Adjusting for Rest of Search
20:00 Making Decisions Based on Goals
22:14 Should This Be An Optimization Habit?
24:26 New To Brand
29:30 Final Takeaways
🦡 Resources & Links
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?
How To Quickly Lower ACOS Using Bulk Operations
Making Sense Of New To Brand Metrics
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
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Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 Stephen’s Spreadsheet Roots
5:30 Who Is The Average Amazon Seller?
10:57 Examining Trends
16:30 Will These Trends Continue?
19:00 ACOS Difference vs. Average
22:22 How Much Should I Be Spending on Sponsored Products?
32:35 Closing Thoughts
🦡 Resources & Links
Where to find Stephen Noch, Ocean PPC
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
What Brand Halo? The Sponsored Brands Attributed Purchase Report
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
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What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:55 Alfredo’s Productivity Philosophy
5:55 “Coverage” as a PPC term
9:55 Picking Up On The Nuances
11:20 Fixing a Campaign Structure
13:40 Implementing N-Gram Analysis
18:40 Increasing Coverage With Sponsored Display
23:50 Dealing With High SKU Accounts
29:14 Looking At ACOS With Data Delays
33:42 Search Behavior Randomness
🦡 Resources & Links
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
How Product Targeting In Manual Campaigns On Amazon Actually Works (Classic)
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Amazon’s New Broad Match Update?
How Do I Implement N-Gram Analysis On Amazon PPC?
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
The Sponsored Display Double-Tap
Amazon’s New Sponsored Display Audiences
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
5:49 Where Do You Get Your Starting Bids From?
9:10 Should You Use Suggested Bids?
9:30 Brand New Keywords & Themes
10:00 Keywords Related To Those Previously Used
14:30 Bids For Single Keyword Campaigns
18:15 ASIN Targeting Starting Bids
21:15 Category Targeting
🦡 Resources & Links
Where to find Brent Zahradnik, AMZ Pathfinder
7 Personalities Of Amazon PPC Bid Optimizers
Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
How Do I Make The Most Of Amazon’s New Broad Match Update?
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
Make Your Best Keywords Better With Single Keyword Campaigns
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:08 Small talk: Welcome to the jungle
3:54 Jake’s Amazon background
5:51 How to maximize Prime Day sales
10:04 Pro tip: Improve your images!
11:56 Amazon PPC Stats for Prime Day 2022
19:40 Pro tip: Organize your data
23:18 Pro tip: Get aggressive before & after Prime Day
26:12 Pro tip: Do nothing…?!
30:17 Are we ready?!
🦡 Resources & Links
Where to find Jake Zarastian, Jungle Scout
A Data-Oriented Approach to Amazon Prime Day Advertising
Amazon Advertising Stats (Updated Quarterly)
How Can I Use Amazon Advertising Stats to Manage My PPC?
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How Do I Optimize My Amazon Campaign Structure?
How Do I Identify and Handle Duplicates in Amazon Search Term Report?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zarastian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:37 Organic Sales Strategy: 2017 vs. Today
7:15 Defining Organic Sales
11:05 Non PPC Sales Percentages
21:27 Increasing Total Organic Sales
26:00 7 Things To Grow Organic Ranking
26:55 Lightning Deals, Prime Exclusive Discounts, 7 Day Deals
32:38 Organic Sales Percentage vs. Organic Unit Percentage
34:00 Single Keyword Campaigns
37:10 Google Ads
40:53 Email
45:55 Price Testing
🦡 Resources & Links
Where to find Sean Stone: stonesgoods and getlontra
Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists]
Amazon Conversion Rates: Boosting Your Organic Sales In 2020
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
Make Your Best Keywords Better With Single Keyword Campaigns
New Keyword Research Approach: Gain New Clients For Amazon PPC
Overcoming Challenges Of Running Google Ads To Amazon Listings
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
6:10 12 Free Amazon Ads Features
6:20 Virtual Bundles
8:40 Posts On Amazon
12:20 Brand Story
15:00 Brand Profiles
16:13 Premium A+ Content
19:18 Brand Referral Bonus
22:30 Customer Engagement
25:57 B2B Pricing
27:26 Customer Reviews
31:25 Managing Experiments
35:42 Using Keywords in Q&A
37:12 Pricing
🦡 Resources & Links
Where to find Mansour Norouzi
Will GPT Change The World Of Amazon Marketing?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
How To Get Revenue-Boosting Amazon Reviews
Getting High-Quality Product Reviews On Amazon With Andy Lam
Amazon Enhanced Brand Content Vs A+ Content
A Case For Segmenting Branded Keywords In Amazon PPC
Examples of Brand Story and Bundles: Zesty Paws
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:00 Why You Need Keyword Research Tools
7:14 Defining Key Terms
13:05 Explaining The Experiment
22:15 Third-Party Tools
25:42 How Do We Interpret This Data?
30:20 Orders Approximations
39:50 Closing Thoughts
🦡 Resources & Links
Why Amazon’s Search Query Performance Dashboard Is Awesome
New Keyword Research Approach: Gain New Clients For Amazon PPC
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Use Reverse ASIN Lookups For New Amazon PPC Keyword Research
How Do I Use Amazon BSR To Increase My Rankings And Sales?
Case Study: How Do I Recover From An Amazon BSR Low Ranking?
How To Do Keyword Research For Amazon PPC: Back To Basics
How To Forecast Your Amazon PPC Approach
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:30 Cause of CPC Inflation
6:50 Evaluating the CPC Increase
10:06 Discovering New Ad Types
14:11 Amazon’s New Video Placement
19:30 Taking A Look At Your Competitors
22:55 Closing Thoughts
🦡 Resources & Links
Where to find Vince Montero, Trivium
PPC Checklist
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Find New Areas To Scale My Campaign
How To Segment Branded Keywords In Amazon Ads
The Complete Amazon Campaign Types Reference Guide
How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?
What To Do About Rising CPCs (PPC Boosters Series)
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Vince Montero
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.
Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Nancy shares what to expect in this episode
1:55 Intro
3:45 What to do with keywords that have zero sales
5:05 Search terms vs. Keywords
9:10 Keyword case study
11:05 When should you pause a keyword?
18:28 Keyword management in practice
24:13 How to interpret and act on your keyword data
37:45 Managing converting keywords
41:15 Closing thoughts
🦡 Resources & Links
How To Optimize Keywords With 0 Sales In Amazon PPC
What To Do About Low Click – Low Sale Keywords
3 Filters To Use Weekly In Your Search Term Report On Amazon
Long Tail Search Terms: The Amazon PPC Silent Killer
All Things Negative Keywords
New Keyword Research Approach: Gain New Clients For Amazon PPC
Bidding On Branded Keywords: What Happens When You Turn Them Off?
How To Do Keyword Research For Amazon PPC: Back To Basics
How To Tell A Story With Amazon PPC Data To Boost Client Satisfaction
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How To Optimize For Total ACOS Goals In Amazon Advertising
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?
New Keyword Research Approach: Gain New Clients For Amazon PPC
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:42 What is a Profit and Loss Dashboard?
4:38 Fixed vs. Marginal Costs
5:50 How To Format Your P&L Dashboard
9:07 How Often Should You Make Changes?
11:20 How To Use P&L for PPC
12:23 Analyzing Insight From Your Reports
16:00 Don’t Misdiagnose Your Campaign
19:13 Vital Insight from P&L Dashboards
23:50 Overview of Your Dashboard
27:00 Context is Crucial
29:44 Final Takeaways
🦡 Resources & Links
Why And How To Use New Bulk Sheet Features In Amazon Ads
How Do I Optimize For Total ACOS Goals In Amazon Advertising?
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Three Effective Ways To Optimize Amazon PPC Bids
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📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
10:40 Elizabeth’s Observations With Account Size Differences
14:30 What Products Should I Be Optimizing?
19:05 Analyzing Outside Your Best Practices
21:08 Activities That Scale
27:46 Tackling Weak Spots
33:23 Analyzing Low Impact Product Practices
40:08 Determining Where To Focus Your Time
43:05 Final Thoughts
🦡 Resources & Links
Where to find Elizabeth Greene: Jungle - Youtube
The Problem With Optimizing Low-Converting Products (And How To Solve It)
What Is A Good Amazon Campaign Naming Structure?
The Complete Amazon Campaign Types Reference Guide
Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You?
How Do I Implement N-Gram Analysis On Amazon PPC?
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
Why Amazon’s Search Query Performance Dashboard Is Awesome
5 Hidden Amazon PPC Ratios
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:03 How To Tackle Scaling
4:56 Exploring a New Area of Growth
6:07 Head vs. Tail Keywords
7:58 Search Query Performance Report
10:11 How to Best Edit Your Phrasing
14:12 Overview of Keyword Strategy
🦡 Resources & Links
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
A Case For Segmenting Branded Keywords In Amazon PPC
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Should You Segment Automatic Sponsored Product Campaigns?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!
Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.