PPC Den: Amazon PPC Advertising Mastery

Extra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den. Episode Highlights 00:00 Intro 01:24 Why Click Through Rate Matters 04:27 What Impacts CTR 12:40 When High CTR is bad 14:09 Bye Links & Resources AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/dashboard/episode/ea67fi AMZPPC 39: Promoting your Products with Amazon Coupons: https://anchor.fm/dashboard/episode/e52h9d Amazon Advertising Stats: https://www.adbadger.com/blog/amazon-advertising-stats/ --- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review.

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records). We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny,  oppression, persecution, or even annihilation.  We will fight for our right to success, to healthy Amazon campaigns. Who’s with us? Let’s go! ___ Episode Highlights 00:00 Live Audit Account - Intro 4:16 Account Audit 06:26 Pro tip: Best campaign naming structure 08:20 Pro tip: Order highest to lowest spend 25:40 Auto Targeting Options 32:04 Search Terms Tabs 43:39 Placement setting data 48:11 Audit recap 51:31 Final thoughts ___ Links & Resources  + Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/ + Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv + Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start) https://anchor.fm/dashboard/episode/e9us4i + Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09 + Ep 51 - The 6 Layers of Campaign Structure Complexity https://anchor.fm/dashboard/episode/e8ung4 + Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al ___ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review.

This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den! ____ Podcast Timestamps 02:20 Find us on YouTube and Anchor 03:05 RPSB (Research, Peel, Stick, and Block) 13:24 RPSB vs. RPS? 19:50 Keyword Cannibalization 21:20 The Prickly Part of RPSB 22:58 Solution 1 - Category Targeting 28:20 Solution 2 - Search Term Graduation Criteria Updated 33:35 Initial Bids - A How To 39:31 Keyword Dumping 42:40 Pro-tip: Bulk Ops Mastery 44:50  Final verdict of RPSB’s future ____ Resources Mentioned Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump Ep 41, What to Expect from 30 Days of Running Amazon Ads Ep 26, An Introduction to Bulk File Operations ---- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review.

Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you.

2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball?  Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 2020, cubs! 03:16 1st Prediction - Sponsored Brand Ads: Search Term Reports 07:37 2nd Prediction - Bid Optimization: Devices 16:29 2020 3d Prediction - Exact Match: Exact- exact? 19:42 4th Prediction - Greater Unification of Amazon Ads 24:30 5th Prediction - Reduced Data Delay 28:20 6th Prediction - Revamped Bulk Ops 32:20 Mike and Stephen’s year ahead Resources Mentioned Ep 49: Make Your Best Keywords Better with Single Keyword Campaigns Ep 54: The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here All our episodes and show notes are available at https://www.adbadger.com/podcast ___  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review.

Welcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den! Episode Highlights: 4:13 Sloth — Being lazy with bid optimizations 8:31 Lust — Fantasizing about quick success 13:03 Gluttony — Casting your net too wide 15:44 Greed —Being too aggressive with unclear goals 18:30 Avoiding selfish community building 22:45 Wrath — Hate-watching competitors 24:28 Envy — Overspending to get what someone else has 26:30 Pride — Thinking you know everything Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Happy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why you should start using a project management board 12:07 Pros and cons of lists, kanbans, sprints, and calendars 17:14 Quarterly PPC tasks — Seasonality, competition checks, and more 20:30 Monthly PPC tasks — Download reports, review ad copy, and more 32:19 Weekly PPC tasks — RPSB, bid updates, A/B testing, and more 39:13 Daily PPC tasks — check-ins, recent changes, and pray to Jeff Bezos 41:46 Asana is one of our favorite tools Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den! Episode Highlights: 4:37 Seth's RPSB question 7:10 What do you do if RPSB isn't working? 9:15 Confirm that it's an anomaly 11:05 Amazon rewards campaigns with momentum 14:33 How our data works 16:45 December is bigger than Cyber Weekend 20:22 Does every day have the same performance? 22:50 An average yet strong first week 25:05 Holiday mania happens from December 10 -21 28:05 Strategies to capitalize on the pre-Christmas craze 30:45 The trailing, final week of December 32:30 A December week-by-week playbook 33:42 The 2 most important days of December Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger Den! Episode Highlights: 0:23 What is Bid Change History 0:38 Benefits 1:25 How to use it Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to Brian Andris for his awesome review 5:40 It's not a direct copy-paste from Sponsored Product 8:25 Keyword vs. Search term vs. Target 13:36 There's a new type of broad match keyword in town 20:14 Introducing... the 4th match type 22:08 Modified broad match works like SPA broad match 25:00 ASIN targeting 28:15 Amazon PPC is quickly evolving Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den! Episode Highlights: 0:50 How does this change the optimization process? 1:25 Where to find search terms in Campaign Manager Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den! Episode Highlights: 4:44 Introducing Coran, founder of the TheFBABroker.com 8:10 When is the right time to start thinking about selling? 10:53 Unoptimal times to sell 12:06 The mindset of value buyers 15:33 Strategic buyers in the Amazon niche 17:30 Does advertising play a role in the selling puzzle? 20:20 Reducing percentage of wasted spend 25:00 How do buyers view advertising expenses? 26:02 The diminishing value of ACOS 31:55 What to do if you have weak advertising margins 34:25 Breaking down your ROI channels 36:20 Businesses with significant advertising spend 39:14 Project your industry's long-term future 44:40 Pro tip: Think like an investor Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products. Episode Highlights: 0:37 How product targeting works 1:44 When to use product targeting Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:27 Cyber Monday isn't as big as you think it is 8:00 How much does sales boost for each day? 11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics 17:45 Don't be as aggressive 2 days before Black Friday 20:17 All of December is the real king 22:50 Avoid targeting generic holiday keyword like "gifts for kids" 28:35 Prepare for a potentially big CPC spike 30:20 It's too late for lightning deals but you should still set coupons 31:30 The holiday season is a marathon not a sprint 32:50 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structure 5:18 Targeting vs. Inventory grouping 9:46 3 popular campaign structure strategies 14:08 Start thinking of campaign structure as another variable to optimize 15:15 Visually map out your product groupings 17:02 Even more strategies! 20:20 Single ASIN ⁠— the easiest structure optimization 26:15 How to optimize ASIN with variations 31:30 Dialing up the complexity with several different products 35:12 Different products but they compete for the same terms 42:40 What if you're a huge company with 5,000+ SKUs in different categories? 51:05 Strategies for giant wholesalers — 400,000+ SKUs! 55:40 Keep campaign level settings in mind Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you! On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den! Episode Highlights: 2:20 A lot has changed (for the better) after 50 episodes 5:20 (Ep. 1 Update) Are we still living in the Golden Age of PPC? 7:56 (Ep. 2 Update) Bid+ is finished and has evolved 13:03 (Ep. 5 Update) Amazon advertising stats exactly 1 year later 24:10 (Ep 14 Update) Reporting is more reliable with less delay 27:29 (Ep 21 Update) Search term reports for Sponsored Brand Ads coming soon 30:00 How have we changed? 34:05 The future of Badger Nation looks bright Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den! Episode Highlights: 0:23 Daman's question 1:50 Restarting your old campaigns 2:30 Use an existing campaign over a new one Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.  A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den! Episode Highlights: 2:30 Reading reviews from our awesome listeners 4:25 Introducing the Single Keyword Sponsored Product Campaigns Strategy 5:40 Guess the top searched term last week 7:57 One campaign, one ad group, one keyword... Why do it? 10:40 Con: Overly segmented data 13:10 Is this strategy allowed? 16:00 Pro: Boost your keyword performance 17:15 Start small & test it out first 19:05 Not all searches are created equal 22:05 Stephen's recommended strategy 23:20 Transform your account with Single Keyword Campaigns 27:45 2 strategies to set your placement settings 32:28 Bulk Files: How to execute this strategy fast 36:35 Key takeaways Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den! Episode Highlights: 2:30 Critical thinking: Bloom's Taxonomy 4:45 Level 1: Simple knowledge 5:25 Level 2: Comprehension 6:10 Level 3: Application 6:45 Level 4: Active Analysis 8:17 Level 5: Synthesize your own strategy 9:27 Level 6: Evaluation 11:27  The full process 12:07 Join Ad Badger as a PPC Campaign Manager at adbadger.com/careers Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ