PPC Den: Amazon PPC Advertising Mastery

On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den!If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemailShow highlights:3:27 Leave us a voicemail with your questions!6:59 Question 0: What information should I include in my question?9:45 Question 1: How can product page listing quality issues affect CTR?14:30 Question 2: Should I change my fixed bids to dynamic bids?21:06 Question 3: Why am I only getting clicks for ASIN-suggested sponsored products?25:48 Question 4: When should software or an agency manage your campaigns for you?32:05 Question 5: Should I split my campaigns by keyword search volume?35:16 Question 6: Should I pause my campaigns during certain hours?39:38 Question 7: Is click fraud a big deal?40:40 FAQ and voicemail

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den!Show Highlights:1:37 Data-Driven Approach to Prime Day4:25 History of Prime Day7:30 Some Non-PPC Strategies and General Tips10:48 PPC Strategies - Conversion Rates11:36 CTR (Click Through Rate)13:10 Budgets17:26 Bidding Strategies20:36 Bid Automation23:55 More on Conversion Rates25:36 More Prime Day Strategies29:50 Podcast Deal and a Christmas in July Surprise

On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some clarification on the lesser-known reports? On this episode, Mike & Stephen walk you through the characteristics of each report and give you strategies to get started! See you in the Badger Den!Show Highlights:6:03 Getting started with reports7:19 How to use a task manager to save your data8:50 Search term reports14:00 Targeting reports18:43 Advertised product reports21:21 Pivot tables22:30 Placement reports24:52 Purchased products report27:28 Performance over time31:40 Reach out if you want to hear about how Ad Badger handles reports!Episode 30: https://www.adbadger.com/blog/ppc-den-podcast-ep-30-a-round-table-discussion-about-placement-settings/

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den!Episode HighlightsTaking Your Campaigns Temperature (3:35)Campaign Structure (14:06)Dealing With Your Amazon Data (19:28)Targeting Product Ads (22:08)Bid Management (26:18)Fine-Tuning Your Campaign (29:55)

In this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising's placement settings. These placement settings, which include "top of search", "product pages", and "rest of search", can be the key to cranking up your advertising results. Because certain placements perform better than others, optimizing your placement settings can be one of the best low-hanging-fruit activities you perform for your campaigns. Listen in as we discuss the fundamentals, some weird quirks, things to look out for, and some optimization ideas you can start implementing today to improve your Amazon advertising performance. We'll see you in the Badger Den!

Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep up with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the decisions for all of Amazon advertising? Listen along as Mike does just that - putting himself in Amazon's shoes and predicting the future of Amazon PPC. Don't miss this one! We'll see you in the Badger Den.

In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon's algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen in as we cover all of the bases when it comes to indexation, including how to index your listings for certain keywords, where to focus your efforts, things to look out for, and what to expect. We'll see you in the Badger Den!

What's up Badger Nation?! This week's episode is a rundown on click through rates (CTR) on Amazon. We haven't talked too extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need to know about CTRs in Amazon PPC. CTRs can reveal a lot about your business and can help identify potential issues with both your ads and your listings. While there's no official documentation saying so, there's plenty of anecdotal evidence that your CTR actually affects your ad performance as well and may be a driving factor in your ad quality score - which is really important if you want to appear for your highest traffic, most relevant keywords. Don't miss out on this episode; a click through rate rundown. We'll see you in the Badger Den!

In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very time intensive, like bid optimization for example, can be applied much more efficiently when utilizing bulk files, which are essentially just spreadsheets with your advertising data. If you're interested in learning more about how you can make changes more efficiently in your ad account, this episode is for you! We'll see you in the Badger Den.

In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would've expected sponsored brands to have before now...  While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of real estate in Amazon's SERPs and every brand on Amazon that's serious about growing its revenue and increasing its exposure should be leveraging them to the fullest. Be sure to join along as we dive in, dissect these changes, and discuss the best practices around these newest additions. We'll see you in the Badger Den!