PPC Den: Amazon PPC Advertising Mastery

Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch? On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where it might lead you astray. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 3:15 When optimizing on a hunch is bad 5:15 Good times to optimize on a hunch 7:55 Getting started with instinctual optimization 9:20 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. We’ll see you in the Badger Den! Episode Highlights: 0:00 We scrapped the intro 3:00 The truth about product targeting 12:15 A product targeting campaign doesn’t exist 16:10 The weird thing about auto-campaigns 20:20 Sponsored Display and product targeting 23:10 Bulk operations and product targeting 27:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

We’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Amazon, COVID-19, and consumer habits it can be difficult to find information that you can act on. That’s why we’ve been keeping tabs on the important PPC metrics and are sharing them with you! Mike and Stephen breakdown four takeaways from April’s Amazon PPC stats and walkthrough how you can use the information to gain an edge on your competition. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:54 Three important questions 9:00 Amazon isn’t going anywhere 13:40 Now is a great time to advertise 19:20 Don’t pause your campaigns 24:25 Strike while the iron is hot 29:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads. Mike and Stephen walkthrough the steps to changing creatives and discuss what this change means for your existing campaigns on today’s episode. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 5:30 Sponsored brand ad updates 8:50 Steps to changing creative for SBAs 13:10 Impact of the ability to edit the creative 16:05 Updating vital parts of your SBA 19:00 Closing thoughts Links & Resources Amazon’s announcement for the new feature All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible. Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of selling on Amazon and consumer behavior in general? Let’s find out. On today’s episode, Mike and Stephen dive into the most important metrics that have changed in 2020 and show why it’s important to stay in the game. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:00 How we get our numbers 6:10 The impact of COVID-19 8:35 Amazon PPC stats overview 13:50 CPC 16:25 Conversion Rates and ACOS 24:00 Orders per Day and the pace of change 35:10 Staying in the game and key takeaways Links & Resources Best Practices for Amazon Sellers During COVID-19 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Seller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console are merging. Find out what’s changing, staying the same, and getting introduced on today’s episode. Mike and Stephen lay out the good, bad, and uncertain aspects of this merger of Seller Central and Ad Console. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:15 The merger 10:00 Differences between Seller Central and Ad Console 13:15 Ad Console Permissions 15:15 Multiple accounts in Ad Console 17:30 What to expect going forward 23:05 Bulk operations in Ad Console 29:40 Key takeaways Links & Resources Amazon’s official announcement: https://advertising.amazon.com/blog/improved-experience-for-sellers/?ref_=sc_us_a20m_blog_impex All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Have you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike to discuss how to take the first steps toward selling in international markets. When should you start? How much of a time commitment is selling in different countries? How will international sales affect your taxes and business structure? These questions and more are answered in today’s show! We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 2:55 Introducing Kevin from Maximizing E-Commerce 4:35 How COVID-19 is affecting global markets 9:00 How to start selling internationally 13:10 Amazon PPC Managers and international sales 14:30 Selling internationally and PPC 22:10 How Amazon can help you sell in international markets 29:00 Managing your time with international campaigns 32:20 Key takeaways Links & Resources https://maximizingecommerce.com/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Selling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to help you keep your campaigns afloat during this unpredictable time. We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:25 Amazon news 12:55 How to manage inventory 19:00 Optimizing product listings 22:40 Consider switching to FBM 30:10 Closing thoughts Links & Resources For PPC specific strategies, check out Episode 70 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

“When we are no longer able to change a situation, we are challenged to change ourselves.” These words from Victor Frankl carry Ad Badger during the global pandemic. In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing when times are dire. He recommends focusing on mindset, getting practical with financial modeling, prevailing forward in spite of obstacles, and surrounding ourselves with like minded growth-seeking beings. He also offers ‘rapid fire’ tips at the end. We aren’t fluffing the hype when we say that you won’t want to miss this episode. Thank you for joining us, and we’ll see you in The Badger Den. Episode Highlights 00:00 Words of wisdom 04:20 Focus on mindset 06:04 Financial modeling 06:27 Don’t stop moving forward! 08:00 Community, community, community 08:50 Rapid fire tips and wisdom 10:00 Farewell Links and Resources Man’s Search for Meaning - Victor Frankl (book) Ep 70, Coronavirus (Covid-19) and Your Amazon PPC Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC70-Coronavirus-COVID-19-and-Your-Amazon-PPC-Campaigns-ebvsku Our free Facebook group: https://adbadger.com/facebook Amazon’s blog, Day One: https://blog.aboutamazon.com/ Amazon on price gouging: https://blog.aboutamazon.com/company-news/price-gouging-has-no-place-in-our-stores All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: https://adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. This episode was edited by Pedro Moreno.

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis. Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode! To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:30 Introduction to the five metrics and timeframes for how to look at them 9:05 ACOS 13:50 Conversion Rates 23:22 Cost per Click 29:40 Revenue 33:45 Revenue per Click 40:12 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns. The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread. To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger Den Episode Highlights: 2:20 Intro 4:00 Follow along with our bid calculator 4:52 Reach out to us about our Managed Services 10:00 What makes placement bids tricky? 16:25 Why did we start with single keyword campaigns? 18:50 Analogy of a car - giving you a frame of reference 22:20 What does Amazon give us? What can we do with it? 27:00 Target CPC shouldn’t be your bid! 32:40 A case study on our strategy for multi-keyword campaigns 42:15 Our formula for finding keyword bids for multi-keyword campaigns Links & Resources Part 1 in our Series on Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns. To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements We’ll see you in the Badger Den. Episode Highlights 2:20 Intro 4:30 Our new solution for placement bid settings 6:43 Introduction to single keyword campaigns 10:20 How to adjust bids by placement for SKCs 14:40 When a single keyword campaign shouldn’t be used 18:59 Placement settings when Rest of Search is performing poorly 29:20 Placement settings when Product Pages is the worst performer 39:45 How Ad Badger can help with placement bid settings Links & Resources A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

It’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)** Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain. You won’t want to miss out! We’ll see you in The Badger Den. ** Important note: Neither The Badger nor anyone at Ad Badger condones underage alcohol consumption. Episode Highlights 00:00 Intro 06:55 What’s up with Amazon’s Demographics Data? 16:25 Interesting flaw within Demographics Report 20:00 Predicting the future of Demographics Report 27:30 Search by ASIN -- NOT keyword 30:10 Demographics strategy: How to grow your campaigns 34:25 Final thoughts + farewell! Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Amazon Brand Analytics, part 3: What Consumer Behavior Says About Your Amazon Brand Analytics: https://anchor.fm/theppcden/episodes/AMZPPC-66-What-Consumer-Behavior-Says-About-You-Amazon-Brand-Analytics-eb7k4a All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns! Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report. This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four. Until then, we’ll see you in the Badger Den. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 07:00 What is Item Comparison and Alternate Purchase behavior? 08:42 Where to Access ICAP 17:30 Strategy: How to use ICAP 28:00 Takeaways and farewell Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends. This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 05:14 What is Market Basket Analysis? 08:50 What is Market Basket Report? 15:14 6 steps to maximize data return from Market Basket Analysis 23:50 On Product Targeting campaigns 27:10 Farewell, Badger friends! Links & Resources 7 Tips to Get More Clicks on Amazon Ads: https://anchor.fm/theppcden/episodes/AMZPPC-61-7-Tips-to-Get-More-Clicks-on-Amazon-Ads-eaftqn AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads: https://anchor.fm/theppcden/episodes/AMZPPC-Badger-Bite-4--New-Product-Targeting-Options-for-Sponsored-Brand-Ads-e97246 Ep 44: Listener Q&A: Optimizing Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords. You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den. Episode Highlights 03:50 Topic intro 07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report 10:30 Search Frequency Rank 13:00 Click share and Conversion share 15:25 Keywords and Search Frequency Rank 22:30 Single keyword campaigns 26:20 Top of Search Ad Placement 33:10 How to Win Amazon Choice Badge 25:48 Farewell Links & Resources Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. If you’re not familiar with the Amazon PPC silent killer, then you better get familiar! We’ll see you in the badger den. Episode Highlights 3:44 Death by a thousand cuts 4:30 The danger of auto campaigns 8:05 How most people optimize with the search term report 12:05 Running successful auto campaigns 13:00 How to structure your account from day 1 15:43 N-gram analysis 18:50 PPC tools 21:15 Don’t lose keywords before they’ve had time to convert 22:30 Keyword dumping Links & Resources Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4 Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Dear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality? Please help! Yours truly, ACoS Skeptic #98* This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count. Thanks for tuning in! We’ll see you in the badger den. Please note: These questions are paraphrased and the identity of the member is concealed. Episode Highlights 00:00 Intro & Topic Overview 11:17 What to do if all your profitable keywords are branded 20:27 What to do if struggling with ACoS unbranded searches 27:55 How to Segment TOFU- BOFU- MOFU 33:44 What to do if you have limited ad spend budget 39:05 See you in the badger den! Links & Resources Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Extra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den. Episode Highlights 00:00 Intro 01:24 Why Click Through Rate Matters 04:27 What Impacts CTR 12:40 When High CTR is bad 14:09 Bye Links & Resources AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/dashboard/episode/ea67fi AMZPPC 39: Promoting your Products with Amazon Coupons: https://anchor.fm/dashboard/episode/e52h9d Amazon Advertising Stats: https://www.adbadger.com/blog/amazon-advertising-stats/ --- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records). We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny,  oppression, persecution, or even annihilation.  We will fight for our right to success, to healthy Amazon campaigns. Who’s with us? Let’s go! ___ Episode Highlights 00:00 Live Audit Account - Intro 4:16 Account Audit 06:26 Pro tip: Best campaign naming structure 08:20 Pro tip: Order highest to lowest spend 25:40 Auto Targeting Options 32:04 Search Terms Tabs 43:39 Placement setting data 48:11 Audit recap 51:31 Final thoughts ___ Links & Resources  + Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/ + Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv + Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start) https://anchor.fm/dashboard/episode/e9us4i + Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09 + Ep 51 - The 6 Layers of Campaign Structure Complexity https://anchor.fm/dashboard/episode/e8ung4 + Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al ___ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!