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Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned! If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom. We’ll see you in The PPC Den! Highlights 0:00 Intro– Don’t go out of stock in the first place! 3:55 Drive more sales– PPC & external traffic 8:40 Create more frequent inbound shipments to Amazon 10:50 Use preferred carriers for faster transit times 16:18 Reduce excess inventory 18:40 Fix stranded inventory 20:52 Prioritize keeping popular products in stocks 24:40 Be aggressive when launching new products 27:52 Avoid long-term storage fees 29:51 Enable Amazon FBM for a percentage of the catalog 32:11 Close off inbound shipments pending for inbound performances 34:28 Outro – Main takeaways If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links Where to find Blair Forrest, AMZ Prep Where to find the graphic Blair mentions (scroll down) How to Send Google Ads Traffic to Your Amazon Listing  How Do I Perfect My Amazon Inventory Management? Blair’s LinkedIn Steven Pope, My Amazon Guy Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself. We’ll see you in The PPC Den! Highlights 0:00 Ad Badger Now Hiring PPC Campaign Managers 1:07 The question to help optimize campaigns 1:48 The correct answer 3:09 How the answer helps your account 9:01 Aperol spritz time If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links NOW HIRING Amazon PPC Marketer 🦡 How to Optimize Hundreds of Auto Campaigns At Once (The Pivot Table) Using Spreadsheets to Optimize Your Amazon Auto Campaigns NOW HIRING Amazon PPC Marketer Should You Segment Your 4 Auto Targets in Amazon Ads? Top 6 Amazon PPC Hidden Ratios with Elizabeth Greene Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights 0:00 Classic episode disclaimer 0:41 Intro-- Utah living 2:41 Driving external traffic to Amazon listing 9:30 Nefarious tactics that contradicted long-lasting strategies 12:30 How to set up your first campaign on Google Ads 18:05 How else to incorporate Google Ads into the marketing mix 23:35 Direct URL in Google Ads? 26:00 What ranking and revenue components should be considered? 28:58 How to think about spend and revenue generated 31:50 Other benefits of external traffic, regardless of conversions 35:32 When to send traffic to your Amazon listing 36:07 Do the little things that 95% of sellers are too lazy to do. Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Adam Heist Shoutout to Steven Pope Read the blog, How to Send Google Ads Traffic to Your Amazon Listing Amazon’s Brand Referral Bonus Adam's YouTube Video: Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds  For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly. The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice. We’ll see you in The PPC Den! Highlights 0:00 Storytime: Client wishes to reduce ACOS 1:45 How to Reduce ACOS - theory 2:52 How to Reduce ACOS - action steps 13:35 Conclusion: Success, happy ending 14:23 Story summary Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Playlist of every video we’ve created about ACOS How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 Common Mistakes with Amazon Product Listings & How to Avoid Them How Keyword Dumping Ruins Your Amazon PPC Campaigns 6 Layers of Campaign Structure Complexity Classic Amazon PPC Strategy Advice: Campaign Naming Systems Why & How to Use New Bulk Sheet Features in Amazon Ads 3 Reasons You’re Stil Not Using Bulk Sheets & What to do About It How to Quickly Lower ACOS Using Bulk Operations Ad Badger’s Amazon PPC Coaching Program Bid Optimization Bullseye Webinar  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now. We’ll see you in The PPC Den! Highlights 0:00 Intro– Rural Massachusetts 3:34 Why to transition to video ads 4:45 Sponsored Display Video 6:28 How to request beta of SDV 7:45 What is OTT? 11:15 Video best practices 19:00 How to organize a/b testing for video 20:51 Best way to get videos created 26:07 Video difference between SBV and product page 27:30 Stock image with music videos? 29:38 Negotiate rights with influencers to use video 30:23 Outro Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Laura Meyer, Envision Horizons Why No One Watches Your Sponsored Brand Video & How to Fix It  Upwork Fiverr Billo App Handshake: Students Promo (Video Maker) Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters. We’ll see you in The PPC Den! Highlights 0:00 Intro– Top o’ the morning 1:39 Sponsored Brand Video Campaign Reports 5:56 Screensharing report & recap of leading indicators 8:54 Viewable impressions & view-through rate 14:52 Quartile, midpoint, complete views & unmute 24:05 Final takeaways 27:12 What to do now Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Brent, AMZ Pathfinder Seller Sessions Live  The Always Sunny Podcast SBA: Now You Can Edit Creatives All About Amazon Ad’s Campaign Types Playlist Why and How to Use New Bulk Sheet Features, featuring Brent Get Ad Badger’s FREE Mega Mind Map of Amazon’s Campaign Types Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF. Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where we get even more nitty-gritty. We’ll see you in The PPC Den! Highlights 0:00 Intro– PPC memes 1:09 Most crucial part of your business 3:44 Why is inventory fulfillment and management cool? 8:20 What does bad inventory management look like? 11:42 What does perfect inventory management look like? 14:54 How to thrive with inventory management 16:58 Checks and balances to use 27:57 What should you know about NARF? 35:34 Relationship with advertising and inventory 43:40 What’s coming soon Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Michael’s PPC Memes Where to find Blair Forrest, AMZ Prep Using PPC To Prevent Stockouts on Amazon Best Practices for Selling on Amazon During Covid-19 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button. This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations. We’ll see you in The PPC Den! Highlights 0:00 Intro– stomach flu 1:43 The Export Button 4:26 Campaign change over time 11:40 Quick negative exact to avoid duplication 15:26 Recap & overview 17:20 Outro– allergies If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Why and How to Use New Bulk Sheet Features in Amazon Ads 3 Reasons You’re Still Not Using Bulk Sheets And What to do About It How to Quickly Lower ACOS Using Bulk Operations The 6 Layers of Campaign Structure Complexity Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Highway fun fact 2:20 Experience with Amazon DSP 5:30 How to get access to DSP 9:17 Money hurdles with DSP 11:00 Other ways to get to DSP 14:44 How freelancers get started with DSP 20:45 When to consider and why to use DSP 26:22 Key difference between Sponsored Display and DSP 30:00 Who is DSP right for? 35:10 Best first campaigns to launch on DSP 38:38 Miscellaneous things to keep in mind 40:19 Outro– Running in the snow Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Joe Shelerud, Ad Advance An Introduction to Targeting Options on the Amazon DSP Into the Great Unkown: Amazon DSP with Kiri Masters Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all. We’ll see you in The PPC Den! Highlights 0:00 Intro– SQPD 2:32 Where to find Search Query Performance Dashboard 3:22 What is a Search Query? 7:24 Time-frames within Search Query Performance Dashboard 10:16 Why this report is amazing 14:14 How Amazon defines rank & Search Query Volume 21:30 How Amazon defines impressions in Search Query Dashboard 26:15 How Amazon defines clicks in Search Query Dashboard 31:03 About Cart Adds in Search Query Dashboard 32:30 Search Funnel for Purchases in Search Query Dashboard 34:55 Rapid fire insights 47:20 Actionable steps Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Elizabeth Greene, Junglr How to Forecast Your Amazon PPC Approach Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! We’ll see you in The PPC Den! Highlights 0:00 Intro - Badger claws out! 1:17 Working on Amazon Ads while traveling 3:23 Recent book recommendations 6:50 How Amazon Ads has changed over the years 13:33 How product page optimization evolved 17:11 How to coach clients to pay attention to product listings 21:19 Define & identify “keyword stuffing” 25:28 How to clean up keyword stuffing 32:30 How to organize product listing for clarity 35:37 How to know if a listing is clear 41:45 Future mini-series coming?! Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101: Improve Your Amazon Click-Through-Rate Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance. If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis. We’ll see you in The PPC Den! Highlights 0:00 Intro– Music by Noemi 02:35 Noemi’s agency, ScaleWave 5:39 How running & scheduling impact PPC 12:00 How communication skills impact PPC skills 15:57 Learning as a strength skill impacts PPC 18:20 Organization skills for PPC 19:30 Risk management skills for PPC 25:17 Evaluation & presentation skills for PPC 28:30 Relationship skills impact PPC 29:42 Music love impacts PPC 34:35 Systems instead of goals for PPC 35:50 Outro– Where to find Noemi Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Wizards of Ecom Podcast Where to find Noemi, ScaleWave.io Why Community Matters with Noemi Bolojan Fooled by Randomness (book) Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes: https://www.adbadger.com/podcast Get a product tour of Ad Badger: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool. We’ll see you in The PPC Den! Highlights 0:00 Intro– Fresh requests 1:30 David’s Amazon Advertising background 4:21 Use phrase match as a research tool 9:39 Keyword density tool 13:29 How to verify which terms work well 17:13 Conversations about phrase match performance 19:26 All about Share of Voice 25:40 How to test keyword research yourself 29:14 Tips for excelling as Amazon PPC manager 33:26 “Blue Ocean Strategy” 35:30 Outro– business mindset Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find David Khoshpasand: Tinuiti How do you use Amazon’s new budget tab and report? Long Tail Search Terms: Amazon PPC Silent Killer Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: David Khoshpasand Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Paris mornings 3:20 Big principles about bulk files 09:24 What are the updates with bulk files? 14:03 New to bulk files metrics 17:30 Best upgrade to bulk files: renaming abilities 19:26 Bulk file format upgrade 20:15 New sponsored display columns 22:38 Neater error solutions 24:14 Action steps for bulk files 25:50 Final thoughts: Bulk files 2.0 Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Brent, AMZ Pathfinder Should You Use Amazon Ad’s New Budget Rules? 3 Reasons You’re Still Not Using Bulk Sheets and What to do About It [2021] How to Quickly Lower ACOS Using Bulk Operations [2020] An Introduction to Bulk File Operations [2019] Campaign Naming Systems How Should You Name Your Amazon PPC Campaigns? Learn more about bulk files from Amazon  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno
Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you. We’ll see you in The PPC Den! Highlights 0:00 Intro– Rethinking Total ACOS 3:55 What has evolved with Total ACOS reporting? 6:06 What reporting systems do you use with clients? 8:01 What’s the biggest problem for someone who has high TACOS? 13:29 Great PPC masks problems with organic 21:30 Remember: imperfect data because of sponsored brands 25:45 How does the cost of acquisition relate to TACOS? 28:15 Extra thoughts on communicating PPC vs organic to clients Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links BetterAMS How to Optimize for Total ACOS Goals in Amazon Advertising How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition. We’ll see you in The PPC Den! Highlights 0:00 Intro– 6 years of Amazon Ads 4:20 Experience shaped by agency vs aggregator? 7:00 Harambe interlude 8:20 What you’re missing if not considering market share/ direction 15:17 How do you measure market direction? 18:35 How to use Product Opportunity Explorer? 22:28 How do we think about market share? 25:15 How do we measure market share? 32:09 Value to expect from market share analysis 35:11 Outro– Tom Brady will come back! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Perch HQ Prosper Show How to Forecast Your Amazon PPC Approach Brand Metrics: How Do You Make the Most of It on Amazon Advertising Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Frekey Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast. We’ll see you in The PPC Den! Highlights 3:58 Is Total ACOS a PPC metric, organic metric, or both? 8:20 What is Total ACOS? 13:44 What do you do when you realize TACOS isn’t only PPC? 15:50 What factors influence TACOS that we should track? 20:00 How often do you check your TACOS? 25:01 How to track TACOS the best you can at the product level 29:40 How to tell an Amazon owner TACOS needs organic help 32: 34 Rapid-fire quick tips to improve TACOS 36:03 How the Ad Badger App helps your Total ACOS If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links LinkedIn post: Most realistic, fastest way to improve Total ACOS All About ACOS for Amazon playlist How to Optimize for Total ACOS Goals in Amazon Advertising Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues. We’ll see you in The PPC Den! Highlights 0:00 Intro 1:18 What does a Brand Manager do each day? 4:12 How do you build an Amazon marketing team? 8:25 How do you find the right Amazon partner? 10:30 How do you go high-level and micro-level as a brand manager? 13:02 What does the Overdrive Brands dashboard look like? 19:15 Weekly Amazon Agency communication process 23:52 Overview: Be transparent Please give The PPC Den a 5-star review and share with your friend if you like what you hear! Resources & Links Where to find Adam Lind Overdrive Brands Who to Hire for Your Amazon Growth Team Amazon PPC Practitioners Series Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Lind Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series. We’ll see you in The PPC Den! Highlights 0:00 Intro– How to get hype 3:25 Amp Amazon SEO efforts in tandem with Amazon PPC 4:11 If PPC & SEO were animals, what would they be? 5:47 SEO phase 1-3 Re-cap 8:13 SEO Phase 0: What is an MKL? 14:29 How to grow sales on Amazon 16:50 How this relates to overall indexation 21:56 Additional actionable MKL tips 26:20 What columns to watch in ranking 28:02 Top two shortcuts: Text & Heavy PPC 30:06 Next Steven Pope & Michael episode will be… 33:44 Get on base. Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links My Amazon Guy Steven Pope’s LinkedIn Book: Breathe Book: Traction SEO Mini-Series Playlist Ad Badger’s Amazon SEO Guide Part 1: Getting Started Ad Badger’s Amazon SEO Guide Part 2: The Midgame Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO Who to Hire for Your Amazon Growth Team Maximizing Your Search Term Use with Amazon SEO The Importance of Indexation for Amazon PPC How to do Keyword Research for Amazon PPC Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den! Highlights 0:00 Intro– Is SEO acai berry juice or a Mountain Dew? 2:27 Storytime: “Your SEO is wrong!” 8:15 What’s a character? What’s a byte in an Amazon search term? 12:11 What’s “SEO juice?” More indexed keywords? 16:52 SEO tip: Go manually fill up your search term report. 18:20 Consider your search term field 20:36 Why don’t people value iterative SEO work? 27:18 Outro: A micro-scale SEO series coming soon? Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links My Amazon Guy Steven Pope’s LinkedIn Ad Badger’s Amazon SEO Mini-Series Every SEO Tool is Wrong Using Search Terms Effectively  Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
Comments (2)

Sebastian

What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!

Jan 17th
Reply

Lucas Bassa

Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.

Dec 16th
Reply
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