The PPC Den: Amazon PPC Advertising Mastery

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 -  Introduction1:30 - Сhallenges with Black Friday and Cyber Monday3:00 - The concept of “Save State” for campaigns5:00 - What a bulk file is, its structure, and key functions7:00 -  Examples of editing budgets and bids in a bulk file 9:00 - How to download and reapply bulk files, working with offline edits12:58 -  Wrap-up🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It3 Bulk File Myths, Debunked📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.  With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes. We’ll see you in the Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before. In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:40 Importance of spreadsheets in Amazon PPC 5:10 Understanding bulk operations 13:00 How to use the data on a bulk sheet 16:00 The re-upload method 22:15 Pausing and archiving keywords and product targets 30:45 Adjusting your targets 36:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.

Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:30 Pivot tables 12:15 Optimizing automatic campaigns with pivot tables 16:00 Benefit of single product ad groups (SPAGs) 27:00 How to download all of your auto targets 27:50 Why consolidating your data is effective 29:20 How Ad Badger can automate this process 30:10 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources Search Scientists: https://www.searchscientists.com All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’ll see you in the Badger Den! Episode Highlights: 0:55 Intro 3:15 Staying up to date on the latest trends 7:30 Keeping your team on the cutting edge 9:35 Using pitches to better understand your industry 12:30 Benefits of peer groups 17:05 Helping your team spot trends 24:40 How to apply agency strategies to a small business 29:05 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Bobsled Marketing: https://www.bobsledmarketing.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 What to do with keywords that have zero sales 4:20 Search terms vs. Keywords 8:25 Keyword case study 10:20 When should you pause a keyword? 17:43 Keyword management in practice 23:28 How to interpret and act on your keyword data 37:00 Managing converting keywords 40:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:40 Multiple products with the same keyword 11:00 How CPC is affected 15:50 Optimizing each keyword 18:20 Keyword variations 21:38 Keyword Cannibalization 29:17 Match types 31:05 Multiple products bidding for the same keyword 37:20 Closing thoughts Links & Resources Ad Badger V2 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:15 Why listing optimization matters 12:15 Product listing checklist 20:20 Product listings and keywords 23:04 Images for listings 30:00 Product listings on mobile devices 32:20 Testing your listings and prices 38:20 Closing thoughts Links & Resources + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ TurnKey: https://www.turnkeyproductmanagement.com/resource All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising. Mike and Stephen walk through the seven habits that you should adopt to reach your full potential. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:40 Seven habits of highly effective Amazon PPC’ers 9:55 Begin with the end in mind 15:15 Putting first things first 21:35 Think win-win 26:35 Seek first to understand then to be understood 31:20 Synergize 35:35 Sharpening the saw 38:20 Closing thoughts Links & Resources Join our Ad Badger’s Version 2.0 launch list: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast The 7 Habits of Highly Effective People: https://www.amazon.com/dp/B00GOZV3TM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and how you can start optimizing your account for organic rankings. Mike and Jon dive into all things Amazon SEO and how sellers can start ranking for keywords organically. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:00 The nuts and bolts of Amazon SEO 21:00 Handling an underperforming account 28:50 Keywords and Amazon SEO 42:35 Using Amazon SEO and PPC 48:10 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Check out more Amazon SEO tips and tricks at https://www.zonguru.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it. On today’s episode, Mike and Stephen dive into Seller Central’s newest feature and how it can take your automatic campaigns to the next level! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 Our prayers have been answered 5:15 Negative product targeting for automatic campaigns 11:30 How to use this feature with search term reports 16:00 Using Amazon Detail Page to find ASINs 18:45 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget. On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 6:00 Getting started with Amazon PPC budgets 13:50 Splitting your budget between ad types 21:50 Adjusting your budget over time 29:30 Some final questions about budgets 39:30 How much should you spend on Amazon PPC 43:00 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:10 A recent trend with Sponsored Display ads 7:00 How conversion rates work 11:20 Targeting types for Sponsored Display ads 15:30 Sponsored Display conversions 17:30 The big problem with conversions in Sponsored Display ads 30:40 What we’d like to see and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Join the waitlist for the launch of Ad Badger App’s version 2 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. But what if there was a better way to launch products? On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:30 Launching a new product with an auto campaign 9:15 A caveat to the RPSB method 13:20 How does Amazon determine where new products fit? 15:40 How titles affect new product indexation 17:45 Testing the new method for launching a new product 23:50 Limiting your exposure to a bad auto campaign 30:20 Closing thoughts Links & Resources Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!)  All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per Click 11:15 Why are sellers pausing campaigns? 15:40 ACOS and Ad Spend 18:30 Impressions 20:00 Conversion rates 23:00 Outlook for the second half of 2020 and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords? On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:55 How you should think about misspellings 5:05 How exact match has become exact-ish 12:10 Misspellings with broad and phrase match 12:40 How negatives affect your exact matches 15:35 Search term rankings and misspelled words 17:20 What you should actually do about misspelled words 21:15 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:10 What is Suggested Bid? 6:20 Who will use Suggested Bid? 13:20 A breakdown of Suggested Bid 20:10 Testing the Suggested Bid feature 24:50 Should you use Suggested Bid? 31:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/ Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode. Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 yet, make sure to give it a listen before listening to today’s episode. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:25 A quick recap of episode 82 6:20 Testing negative ASINs in auto campaigns 7:30 Takeaway #1: Can you block ASINs from appearing? 9:30 Takeaway #2: Can you block certain brands? 11:55 Takeaway #3: A wide array of opinions and strategies 21:00 Closing thoughts 24:25 UPDATE on Takeaway #2 Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno