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Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned!
If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Don’t go out of stock in the first place!
3:55 Drive more sales– PPC & external traffic
8:40 Create more frequent inbound shipments to Amazon
10:50 Use preferred carriers for faster transit times
16:18 Reduce excess inventory
18:40 Fix stranded inventory
20:52 Prioritize keeping popular products in stocks
24:40 Be aggressive when launching new products
27:52 Avoid long-term storage fees
29:51 Enable Amazon FBM for a percentage of the catalog
32:11 Close off inbound shipments pending for inbound performances
34:28 Outro – Main takeaways
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
Resources & Links
Where to find Blair Forrest, AMZ Prep
Where to find the graphic Blair mentions (scroll down)
How to Send Google Ads Traffic to Your Amazon Listing
How Do I Perfect My Amazon Inventory Management?
Blair’s LinkedIn
Steven Pope, My Amazon Guy
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself.
We’ll see you in The PPC Den!
Highlights
0:00 Ad Badger Now Hiring PPC Campaign Managers
1:07 The question to help optimize campaigns
1:48 The correct answer
3:09 How the answer helps your account
9:01 Aperol spritz time
If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links
NOW HIRING Amazon PPC Marketer 🦡
How to Optimize Hundreds of Auto Campaigns At Once (The Pivot Table)
Using Spreadsheets to Optimize Your Amazon Auto Campaigns
NOW HIRING Amazon PPC Marketer
Should You Segment Your 4 Auto Targets in Amazon Ads?
Top 6 Amazon PPC Hidden Ratios with Elizabeth Greene
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so.
Previous Google Ads experience is not required.
We’ll see you in The Badger Den!
Highlights
0:00 Classic episode disclaimer
0:41 Intro-- Utah living
2:41 Driving external traffic to Amazon listing
9:30 Nefarious tactics that contradicted long-lasting strategies
12:30 How to set up your first campaign on Google Ads
18:05 How else to incorporate Google Ads into the marketing mix
23:35 Direct URL in Google Ads?
26:00 What ranking and revenue components should be considered?
28:58 How to think about spend and revenue generated
31:50 Other benefits of external traffic, regardless of conversions
35:32 When to send traffic to your Amazon listing
36:07 Do the little things that 95% of sellers are too lazy to do.
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find Adam Heist
Shoutout to Steven Pope
Read the blog, How to Send Google Ads Traffic to Your Amazon Listing
Amazon’s Brand Referral Bonus
Adam's YouTube Video: Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds
For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available here
Get the Ad Badger App here: https://www.adbadger.com/
The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Heist
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly.
The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice.
We’ll see you in The PPC Den!
Highlights
0:00 Storytime: Client wishes to reduce ACOS
1:45 How to Reduce ACOS - theory
2:52 How to Reduce ACOS - action steps
13:35 Conclusion: Success, happy ending
14:23 Story summary
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Playlist of every video we’ve created about ACOS
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
Common Mistakes with Amazon Product Listings & How to Avoid Them
How Keyword Dumping Ruins Your Amazon PPC Campaigns
6 Layers of Campaign Structure Complexity
Classic Amazon PPC Strategy Advice: Campaign Naming Systems
Why & How to Use New Bulk Sheet Features in Amazon Ads
3 Reasons You’re Stil Not Using Bulk Sheets & What to do About It
How to Quickly Lower ACOS Using Bulk Operations
Ad Badger’s Amazon PPC Coaching Program
Bid Optimization Bullseye Webinar
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Rural Massachusetts
3:34 Why to transition to video ads
4:45 Sponsored Display Video
6:28 How to request beta of SDV
7:45 What is OTT?
11:15 Video best practices
19:00 How to organize a/b testing for video
20:51 Best way to get videos created
26:07 Video difference between SBV and product page
27:30 Stock image with music videos?
29:38 Negotiate rights with influencers to use video
30:23 Outro
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find Laura Meyer, Envision Horizons
Why No One Watches Your Sponsored Brand Video & How to Fix It
Upwork
Fiverr
Billo App
Handshake: Students
Promo (Video Maker)
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Laura Meyer
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Top o’ the morning
1:39 Sponsored Brand Video Campaign Reports
5:56 Screensharing report & recap of leading indicators
8:54 Viewable impressions & view-through rate
14:52 Quartile, midpoint, complete views & unmute
24:05 Final takeaways
27:12 What to do now
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find Brent, AMZ Pathfinder
Seller Sessions Live
The Always Sunny Podcast
SBA: Now You Can Edit Creatives
All About Amazon Ad’s Campaign Types Playlist
Why and How to Use New Bulk Sheet Features, featuring Brent
Get Ad Badger’s FREE Mega Mind Map of Amazon’s Campaign Types
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF.
Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where we get even more nitty-gritty.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– PPC memes
1:09 Most crucial part of your business
3:44 Why is inventory fulfillment and management cool?
8:20 What does bad inventory management look like?
11:42 What does perfect inventory management look like?
14:54 How to thrive with inventory management
16:58 Checks and balances to use
27:57 What should you know about NARF?
35:34 Relationship with advertising and inventory
43:40 What’s coming soon
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find Michael’s PPC Memes
Where to find Blair Forrest, AMZ Prep
Using PPC To Prevent Stockouts on Amazon
Best Practices for Selling on Amazon During Covid-19
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button.
This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– stomach flu
1:43 The Export Button
4:26 Campaign change over time
11:40 Quick negative exact to avoid duplication
15:26 Recap & overview
17:20 Outro– allergies
If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links
Why and How to Use New Bulk Sheet Features in Amazon Ads
3 Reasons You’re Still Not Using Bulk Sheets And What to do About It
How to Quickly Lower ACOS Using Bulk Operations
The 6 Layers of Campaign Structure Complexity
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Ryan Hofacre
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Highway fun fact
2:20 Experience with Amazon DSP
5:30 How to get access to DSP
9:17 Money hurdles with DSP
11:00 Other ways to get to DSP
14:44 How freelancers get started with DSP
20:45 When to consider and why to use DSP
26:22 Key difference between Sponsored Display and DSP
30:00 Who is DSP right for?
35:10 Best first campaigns to launch on DSP
38:38 Miscellaneous things to keep in mind
40:19 Outro– Running in the snow
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find Joe Shelerud, Ad Advance
An Introduction to Targeting Options on the Amazon DSP
Into the Great Unkown: Amazon DSP with Kiri Masters
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– SQPD
2:32 Where to find Search Query Performance Dashboard
3:22 What is a Search Query?
7:24 Time-frames within Search Query Performance Dashboard
10:16 Why this report is amazing
14:14 How Amazon defines rank & Search Query Volume
21:30 How Amazon defines impressions in Search Query Dashboard
26:15 How Amazon defines clicks in Search Query Dashboard
31:03 About Cart Adds in Search Query Dashboard
32:30 Search Funnel for Purchases in Search Query Dashboard
34:55 Rapid fire insights
47:20 Actionable steps
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find Elizabeth Greene, Junglr
How to Forecast Your Amazon PPC Approach
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!
We’ll see you in The PPC Den!
Highlights
0:00 Intro - Badger claws out!
1:17 Working on Amazon Ads while traveling
3:23 Recent book recommendations
6:50 How Amazon Ads has changed over the years
13:33 How product page optimization evolved
17:11 How to coach clients to pay attention to product listings
21:19 Define & identify “keyword stuffing”
25:28 How to clean up keyword stuffing
32:30 How to organize product listing for clarity
35:37 How to know if a listing is clear
41:45 Future mini-series coming?!
Please give The PPC Den a 5-star review and share it with your friends if you like what you hear!
Resources & Links
Marketing by Emma
Thinking in Bets – Annie Duke (book)
The Choice - Edith Eger (book)
How Keyword Dumping Ruins Your PPC Campaigns
Hemingway app
The 3 Questions Your Amazon Product Listing Should Answer
Amazon CTR 101: Improve Your Amazon Click-Through-Rate
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Shermer Tamir
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance.
If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Music by Noemi
02:35 Noemi’s agency, ScaleWave
5:39 How running & scheduling impact PPC
12:00 How communication skills impact PPC skills
15:57 Learning as a strength skill impacts PPC
18:20 Organization skills for PPC
19:30 Risk management skills for PPC
25:17 Evaluation & presentation skills for PPC
28:30 Relationship skills impact PPC
29:42 Music love impacts PPC
34:35 Systems instead of goals for PPC
35:50 Outro– Where to find Noemi
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Wizards of Ecom Podcast
Where to find Noemi, ScaleWave.io
Why Community Matters with Noemi Bolojan
Fooled by Randomness (book)
Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/
All our episodes and show notes: https://www.adbadger.com/podcast
Get a product tour of Ad Badger: https://www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Fresh requests
1:30 David’s Amazon Advertising background
4:21 Use phrase match as a research tool
9:39 Keyword density tool
13:29 How to verify which terms work well
17:13 Conversations about phrase match performance
19:26 All about Share of Voice
25:40 How to test keyword research yourself
29:14 Tips for excelling as Amazon PPC manager
33:26 “Blue Ocean Strategy”
35:30 Outro– business mindset
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find David Khoshpasand: Tinuiti
How do you use Amazon’s new budget tab and report?
Long Tail Search Terms: Amazon PPC Silent Killer
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: David Khoshpasand
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Paris mornings
3:20 Big principles about bulk files
09:24 What are the updates with bulk files?
14:03 New to bulk files metrics
17:30 Best upgrade to bulk files: renaming abilities
19:26 Bulk file format upgrade
20:15 New sponsored display columns
22:38 Neater error solutions
24:14 Action steps for bulk files
25:50 Final thoughts: Bulk files 2.0
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
Where to find Brent, AMZ Pathfinder
Should You Use Amazon Ad’s New Budget Rules?
3 Reasons You’re Still Not Using Bulk Sheets and What to do About It [2021]
How to Quickly Lower ACOS Using Bulk Operations [2020]
An Introduction to Bulk File Operations [2019]
Campaign Naming Systems
How Should You Name Your Amazon PPC Campaigns?
Learn more about bulk files from Amazon
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Rethinking Total ACOS
3:55 What has evolved with Total ACOS reporting?
6:06 What reporting systems do you use with clients?
8:01 What’s the biggest problem for someone who has high TACOS?
13:29 Great PPC masks problems with organic
21:30 Remember: imperfect data because of sponsored brands
25:45 How does the cost of acquisition relate to TACOS?
28:15 Extra thoughts on communicating PPC vs organic to clients
Please give The PPC Den a 5-star review and share it with your friends if you like what you hear!
Resources & Links
BetterAMS
How to Optimize for Total ACOS Goals in Amazon Advertising
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– 6 years of Amazon Ads
4:20 Experience shaped by agency vs aggregator?
7:00 Harambe interlude
8:20 What you’re missing if not considering market share/ direction
15:17 How do you measure market direction?
18:35 How to use Product Opportunity Explorer?
22:28 How do we think about market share?
25:15 How do we measure market share?
32:09 Value to expect from market share analysis
35:11 Outro– Tom Brady will come back!
If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links
Perch HQ
Prosper Show
How to Forecast Your Amazon PPC Approach
Brand Metrics: How Do You Make the Most of It on Amazon Advertising
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Frekey
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast.
We’ll see you in The PPC Den!
Highlights
3:58 Is Total ACOS a PPC metric, organic metric, or both?
8:20 What is Total ACOS?
13:44 What do you do when you realize TACOS isn’t only PPC?
15:50 What factors influence TACOS that we should track?
20:00 How often do you check your TACOS?
25:01 How to track TACOS the best you can at the product level
29:40 How to tell an Amazon owner TACOS needs organic help
32: 34 Rapid-fire quick tips to improve TACOS
36:03 How the Ad Badger App helps your Total ACOS
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
Resources & Links
LinkedIn post: Most realistic, fastest way to improve Total ACOS
All About ACOS for Amazon playlist
How to Optimize for Total ACOS Goals in Amazon Advertising
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Ryan Hofacre
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues.
We’ll see you in The PPC Den!
Highlights
0:00 Intro
1:18 What does a Brand Manager do each day?
4:12 How do you build an Amazon marketing team?
8:25 How do you find the right Amazon partner?
10:30 How do you go high-level and micro-level as a brand manager?
13:02 What does the Overdrive Brands dashboard look like?
19:15 Weekly Amazon Agency communication process
23:52 Overview: Be transparent
Please give The PPC Den a 5-star review and share with your friend if you like what you hear!
Resources & Links
Where to find Adam Lind
Overdrive Brands
Who to Hire for Your Amazon Growth Team
Amazon PPC Practitioners Series
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Lind
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU.
Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– How to get hype
3:25 Amp Amazon SEO efforts in tandem with Amazon PPC
4:11 If PPC & SEO were animals, what would they be?
5:47 SEO phase 1-3 Re-cap
8:13 SEO Phase 0: What is an MKL?
14:29 How to grow sales on Amazon
16:50 How this relates to overall indexation
21:56 Additional actionable MKL tips
26:20 What columns to watch in ranking
28:02 Top two shortcuts: Text & Heavy PPC
30:06 Next Steven Pope & Michael episode will be…
33:44 Get on base.
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
My Amazon Guy
Steven Pope’s LinkedIn
Book: Breathe
Book: Traction
SEO Mini-Series Playlist
Ad Badger’s Amazon SEO Guide Part 1: Getting Started
Ad Badger’s Amazon SEO Guide Part 2: The Midgame
Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
Who to Hire for Your Amazon Growth Team
Maximizing Your Search Term Use with Amazon SEO
The Importance of Indexation for Amazon PPC
How to do Keyword Research for Amazon PPC
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steven Pope
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases.
Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Is SEO acai berry juice or a Mountain Dew?
2:27 Storytime: “Your SEO is wrong!”
8:15 What’s a character? What’s a byte in an Amazon search term?
12:11 What’s “SEO juice?” More indexed keywords?
16:52 SEO tip: Go manually fill up your search term report.
18:20 Consider your search term field
20:36 Why don’t people value iterative SEO work?
27:18 Outro: A micro-scale SEO series coming soon?
Please give The PPC Den a 5-star review and share with your friends if you like what you hear!
Resources & Links
My Amazon Guy
Steven Pope’s LinkedIn
Ad Badger’s Amazon SEO Mini-Series
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steven Pope
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!
Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.