DiscoverPPC Den: Amazon PPC Advertising Mastery
PPC Den: Amazon PPC Advertising Mastery
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PPC Den: Amazon PPC Advertising Mastery

Author: The PPC Den

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The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!
113 Episodes
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Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:30 Pivot tables 12:15 Optimizing automatic campaigns with pivot tables 16:00 Benefit of single product ad groups (SPAGs) 27:00 How to download all of your auto targets 27:50 Why consolidating your data is effective 29:20 How Ad Badger can automate this process 30:10 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources Search Scientists: https://www.searchscientists.com All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00 Optimizing for Prime Day 20:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’ll see you in the Badger Den! Episode Highlights: 0:55 Intro 3:15 Staying up to date on the latest trends 7:30 Keeping your team on the cutting edge 9:35 Using pitches to better understand your industry 12:30 Benefits of peer groups 17:05 Helping your team spot trends 24:40 How to apply agency strategies to a small business 29:05 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Bobsled Marketing: https://www.bobsledmarketing.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 What to do with keywords that have zero sales 4:20 Search terms vs. Keywords 8:25 Keyword case study 10:20 When should you pause a keyword? 17:43 Keyword management in practice 23:28 How to interpret and act on your keyword data 37:00 Managing converting keywords 40:30 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers Links & Resources + Watch before you apply: https://youtu.be/ofwVV-NRJCA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:40 Multiple products with the same keyword 11:00 How CPC is affected 15:50 Optimizing each keyword 18:20 Keyword variations 21:38 Keyword Cannibalization 29:17 Match types 31:05 Multiple products bidding for the same keyword 37:20 Closing thoughts Links & Resources Ad Badger V2 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:15 Why listing optimization matters 12:15 Product listing checklist 20:20 Product listings and keywords 23:04 Images for listings 30:00 Product listings on mobile devices 32:20 Testing your listings and prices 38:20 Closing thoughts Links & Resources + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ TurnKey: https://www.turnkeyproductmanagement.com/resource All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
Are you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out. In this Badger Bite, Mike and Stephen answer the most common questions about Amazon PPC software. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
At Ad Badger, there's nothing more fulfilling than helping sellers improve their Amazon PPC performance. We've seen people's lives change because they are now able to run a profitable business. With the launch of Ad Badger Version 2, we will be able to make an even bigger impact. In today's Badger Bite, we hear from Ryan about his company's experience with Ad Badger. + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a look under the hood and talk about features. In today's episode, Mike and Stephen walkthrough the new and improved Ad Badger software and give some insight into what makes v2 the most effective Amazon PPC tool on the market.  We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
It's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you. In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
Ad Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a behind-the-scenes look at our production process. In today’s Badger Bite, Mike and Stephen give you a look at the thought process behind Version 2.0. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno
Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising. Mike and Stephen walk through the seven habits that you should adopt to reach your full potential. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:40 Seven habits of highly effective Amazon PPC’ers 9:55 Begin with the end in mind 15:15 Putting first things first 21:35 Think win-win 26:35 Seek first to understand then to be understood 31:20 Synergize 35:35 Sharpening the saw 38:20 Closing thoughts Links & Resources Join our Ad Badger’s Version 2.0 launch list: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast The 7 Habits of Highly Effective People: https://www.amazon.com/dp/B00GOZV3TM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and how you can start optimizing your account for organic rankings. Mike and Jon dive into all things Amazon SEO and how sellers can start ranking for keywords organically. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:00 The nuts and bolts of Amazon SEO 21:00 Handling an underperforming account 28:50 Keywords and Amazon SEO 42:35 Using Amazon SEO and PPC 48:10 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Check out more Amazon SEO tips and tricks at https://www.zonguru.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it. On today’s episode, Mike and Stephen dive into Seller Central’s newest feature and how it can take your automatic campaigns to the next level! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 Our prayers have been answered 5:15 Negative product targeting for automatic campaigns 11:30 How to use this feature with search term reports 16:00 Using Amazon Detail Page to find ASINs 18:45 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget. On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 6:00 Getting started with Amazon PPC budgets 13:50 Splitting your budget between ad types 21:50 Adjusting your budget over time 29:30 Some final questions about budgets 39:30 How much should you spend on Amazon PPC 43:00 Closing thoughts Links & Resources Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:10 A recent trend with Sponsored Display ads 7:00 How conversion rates work 11:20 Targeting types for Sponsored Display ads 15:30 Sponsored Display conversions 17:30 The big problem with conversions in Sponsored Display ads 30:40 What we’d like to see and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Join the waitlist for the launch of Ad Badger App’s version 2 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. But what if there was a better way to launch products? On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:30 Launching a new product with an auto campaign 9:15 A caveat to the RPSB method 13:20 How does Amazon determine where new products fit? 15:40 How titles affect new product indexation 17:45 Testing the new method for launching a new product 23:50 Limiting your exposure to a bad auto campaign 30:20 Closing thoughts Links & Resources Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!)  All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per Click 11:15 Why are sellers pausing campaigns? 15:40 ACOS and Ad Spend 18:30 Impressions 20:00 Conversion rates 23:00 Outlook for the second half of 2020 and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno
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Comments (2)

Sebastian

What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!

Jan 17th
Reply

Lucas Bassa

Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.

Dec 16th
Reply
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