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The PPC Den: Amazon PPC Advertising Mastery
Author: The PPC Den
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Description
The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
294 Episodes
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Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
1:47 - Small talk: A Journey Through Wine, Poetry, and Art
4:00 - Updating Sponsored Brand Pictures
6:31 - Amazon's AI Image Creator
9:44 - Vertical Videos for SB Ads
12:55 - Posts Now Use Vertical Videos
14:48 - Better Bulk Editing for SB Ads
21:04 - More Search Terms on Amazon
25:00 - Final Thoughts: Good or Bad?
🦡 Resources & Links
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Are We Still In The Golden Age Of Amazon PPC?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Expand My Amazon PPC Campaign To Canada?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
🦡
Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
1:37 - Creating a campaign
5:15 - Choosing a campaign type
7:06 - Sponsored Product
9:40 - Ad group name
13:51 - Add the products you're advertising
16:35 - Targeting: automatic or manual?
24:50 - Negative keyword targeting
31:57 - Negative product targeting
32:31 - Campaign section - Campaign bidding section
42:21 - Settings
48:31 - Launching manual targeting
🦡 Resources & Links
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo
Introduction to Sponsored Product Campaigns in Seller Central
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
How and Why to Use Negatives in Your Amazon PPC
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
2:00 - What is N-Gram Analytics
4:21 - What to Do
5:56 - The Big Issue
8:11 - Start with Trend Searching
9:35 - N-Gram Analysis Steps
12:19 - Where to Find the Ad Badger Spreadsheet
12:57 - How to Effectively Use N-Gram Analysis
13:17 - What are the Benefits
15:48 - The Best Tool for Analytics
🦡 Resources & Links
How Do I Implement N-Gram Analysis on Amazon PPC?
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
What To Do About Low Click - Low Sale Keywords
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
Maximizing Your Search Term Use on Amazon Advertising
How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:24 Small talk
5:28 Hot Amazon topic
7:25 Search Query Performance Report
9:30 What data insights does the report offer?
11:47 Advertising Performance vs. Search Query Performance
13:15 Strategy for product launches
15:25 Keyword strategy
20:32 Launching a special tea-coffee cup
22:53 Process
24:54 Analyzing 'badger blanket' conversion rate
31:56 Trend analysis strategy
32:45 Last tip
🦡 Resources & Links
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
Increase Conversion Rates For Sponsored Brand Ads
Cranking Up Conversion Rates
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
How Do I Optimize My Amazon Campaign Structure?
How Can I Best Use The Search Query Performance Report?
How to do Keyword Research for Amazon PPC: Back to Basics
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:30 Why You Should Use Tasks
4:57 Review Goals
6:15 Daily Checks
8:30 Bucket Based Bid Management
11:50 Budget Management
12:42 Ratio Checks
15:00 Campaign Structure
16:45 Search Term Analysis
17:40 Dayparting
18:11 Market Analysis
20:40 Testing
23:10 Overview
🦡 Resources & Links
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
Much Ado About Budgets
The Complete Amazon Campaign Types Reference Guide
The ACOS Power Ratio For Amazon PPC
How Do I Optimize My Amazon Campaign Structure?
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
What Are Dayparting And Weekparting In Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
1:50 Looking At The Product Opportunity Explorer
4:15 Changes To Customer Review Insights
5:30 How You Can Best Use Customer Review Insights
9:30 Exploring The Returns Tab
🦡 Resources & Links
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Can I Reach My Full Potential In The Amazon PPC Space?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.
Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/
We’ll see you in The PPC Den!
🦡 Highlights
0:00 An Overview
2:16 ACOS Power Ratio
4:15 Breaking Down The Columns
8:08 Problem Solving The Power Ratio
13:33 Spreadsheet Tips
14:19 The Deep Dive
🦡 Resources & Links
The ACOS Power Ratio For Amazon PPC
How Do I Implement N-Gram Analysis On Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:10 What’s New With Emma
11:05 The Journey Through AI
17:45 Has AI Changed Your Process?
24:06 Thinking About Goals
26:22 How Can I Elevate My Copywriting?
32:35 First Steps
47:15 Where You Can Find Emma
🦡 Resources & Links
Where to find Emma, Marketing By Emma
Check out Marketing By Emma's YouTube channel
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
12 Free Amazon Features Every Brand Should Be Using!
How To Use Bulk Operations On Amazon To Crush Your Competition
Balancing Amazon PPC Optimization And Expansion
How Do I Create Data-Driven Product Pages On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Schermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
6:42 The Difference 5 Years Makes
8:45 Current Amazon Stats
21:02 New Shopping Experiences
23:33 Are CPCs Still Good?
31:03 First Audience Question
35:52 Past Looks To Future
38:00 How Have Things Changed?
🦡 Resources & Links
Why We’re Living In The Golden Age Of Amazon Advertising
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:18 The Importance of Note Taking
10:20 The Shift From Mechanical To Creative
18:26 How Do I Start Creating My Own Strategies?
23:50 The Learning Flow
31:40 Words Of Encouragement From Abe
🦡 Resources & Links
Where to find Abe Chomali, XP Strategy PPC Management
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
Bidding On Branded Keywords: What Happens When You Turn Them Off?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:40 Dubai Life
6:30 An Important Preface
9:45 Defining The Search Query Performance Report
12:00 Mina’s Additions To The SQPR
14:30 Normalization
21:25 Beta Use Cases
25:30 Take Your Time
28:40 The 3 Modes
🦡 Resources & Links
Where to find Mina Elias, Trivium
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 An Overview
3:05 Per ASIN Results
4:10 Net Organic Position Change
5:10 Individual Keyword Improvements
6:50 Revenue Growth From Organic Keywords
8:25 Direct Amazon Sales Analysis
12:25 Boosting Brand Referral Bonus
12:45 Principles
🦡 Resources & Links
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
Overcoming Challenges Of Running Google Ads To Amazon Listings
Using Reverse ASIN On Your Own Product For New PPC Keywords
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:50 Noemi’s Journey
5:00 The Importance Of A Strong Foundation
9:30 Using Search Term Report in 2023
13:15 Defining Root Keywords
18:04 How People Manage Match Types
25:12 Using Search Term Report Data
32:42 How Often Should You Check In?
35:32 How Long Might It Take To See Results?
39:00 Where to find Noemi
🦡 Resources & Links
Where you can find Noemi, Scale Wave
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
The Best Amazon PPC Keyword Research Method
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
How Do I Implement N-Gram Analysis On Amazon PPC?
The Complete Amazon Campaign Types Reference Guide
New Keyword Research Approach: Gain New Clients For Amazon PPC
Is Exact Match Always Best?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:25 Rapid Fire Questions - Amazon Marketing Cloud
4:50 What Is Amazon Marketing Cloud?
6:18 How Does AMC Work?
9:50 What Makes The Data Different?
15:27 Query Editor Explained
17:48 Different Types of Reports
28:40 How Can I Get Started
🦡 Resources & Links
Where to find Brent, Amz Pathfinder
How Do I Get Started With Amazon DSP?
How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns?
An Introduction To Targeting Options On The Amazon DSP
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Niet
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:20 Beautiful Miami Weather
3:30 Gonza’s Journey & Advice
10:25 Advice for the Spreadsheet Averse
13:46 Doing Things Differently
18:50 Finding Your Destination
30:50 The Importance of Playing at a Higher Level
34:04 A Book Recommended for Entrepreneurs
🦡 Resources & Links
Where to find Gonza Martinez, Ziresquare
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
Why Amazon’s Search Query Performance Dashboard Is Awesome
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
A Case For Segmenting Branded Keywords In Amazon PPC
Overcoming Challenges Of Running Google Ads To Amazon Listings
What’s The Difference Between Large Vs. Small Amazon ASIN Accounts?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 A Relaxing Intro from Michael
1:07 Characteristics of Low ACOS Accounts
1:30 Looking at Account #1
4:13 Looking at Account #2
7:50 Drawing Conclusions From A 3rd Account
9:57 Takeaways
14:20 Wrap-up
🦡 Resources & Links
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How To Do Keyword Research For Amazon PPC: Back To Basics
The ACOS Power Ratio For Amazon PPC
What Are Amazon PPC Negative Keywords? The Complete Guide
New Keyword Research Approach: Gain New Clients For Amazon PPC
How Do I Make The Most Of Amazon’s New Broad Match Update?
Amazon Sponsored Products: Everything You Need To Know
What Brand Halo? The Sponsored Brands Attributed Purchase Report
The Complete Amazon Campaign Types Reference Guide
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
0:17 Bidding
3:18 Newly Available Data
5:14 Product Grouping
8:02 Day of the Week Data
9:00 24 Hours Data
10:15 168 Hours Data
🦡 Resources & Links
Bidding On Branded Keywords: What Happens When You Turn Them Off?
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:26 Sean’s Hopes From Santa
5:00 The Four Approaches
6:14 Max Profit Per Unit vs. Max Total Profit
8:18 Max Market Share
9:45 Balanced Approach
12:05 General Rule Of Thumb
13:30 Approach Based On Goals
17:25 Which Approach Is Best For You?
26:30 Lightning Deals & Prime Exclusive Discounts
31:30 Optimizing Your Deal
34:37 Should PPCers Own Promotions for Clients?
38:04 How Strategies Change For Each Approach
47:00 Final Thoughts
🦡 Resources & Links
Where to find Sean Stone, Stone’s Goods, getlontra
How Can I Best Use Brand Tailored Promotions?
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
A Data-Oriented Approach To Amazon Prime Day Advertising
Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release]
Overcoming Challenges Of Running Google Ads To Amazon Listings
Why Amazon’s Search Query Performance Dashboard Is Awesome
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:40 What’s Good With Mansour
5:30 Analyzing the Brand Analytics Report
7:30 Defining Customer Segments
12:45 New & Potential Customers Data
17:40 Repeat Customers Data
27:20 Different Types Of Customers
30:12 Top Tier Fading Away?
33:17 Segment Metrics
39:30 Where You Can Find Mansour
🦡 Resources & Links
Where to find Mansour, Incrementum Digital
How Can I Best Use Brand Tailored Promotions?
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Amazon’s New Sponsored Display Audiences
How To Become An Amazon Sponsored Display Master
The Power Of Sponsored Brands Placements On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Introduction
1:15 First Meeting
2:38 How This Started
3:30 Podcast Pros
9:25 Last Zap You’ve Made?
12:20 A New Strategy
14:20 Defining Brand Tailored Promotions
17:15 How Much Should Go To Sponsored Display?
21:52 Does ChatGPT Hold Up?
27:43 Using Your Email List
32:20 Is Amazon Right For Your Product?
36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes
47:00 Wrapping Up
🦡 Resources & Links
Where to find Joshua Rawe, eSpark
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How Should I Analyze My Data For My Amazon PPC Campaign?
How Can I Beat A Summer Amazon PPC Slump?
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How Do I Optimize My Amazon Campaign Structure?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joshua Rawe
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!
Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.