The PPC Den: Amazon PPC Advertising Mastery

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.  We’ll see you in The PPC Den! Highlights: 0:00 Nancy shares what to expect in this episode 00:37 Why are foundations important? 05:29  Back to basics on Keyword Research 06:27 What is a keyword? 09:36 What is a target? 10:37 What is a search term?  12:52 Keyword Research goals 20:07 Does keyword research ever end? 24:59 Is it possible to test keyword research too fast? 28:53 Percentage of budget for keyword research? 32:10 Keyword Research tools on Amazon 38:48 Third party Keyword Research tools 46:17 Creating Keyword Research Pros  If you like what you hear, please give this video a Thumbs Up and share with your friends! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links: Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns New Keyword Research Approach: Gain New Clients For Amazon PPC One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes​​​​​ Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik  Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Graphic Designer: Emma Walker --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 1:12 What Are Negative Keywords?  1:37 3 Kinds of Search Terms to Negate 2:56 How Bad Should It Get First?  6:36 Types of Negatives To Add 8:20 Daily Scans 12:00 Setting Up Your Scan 🦡 Resources & Links Amazon CTR 101: Improve Your Amazon Click-Through Rate What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign? Is Exact Match Always Best? What Are Amazon PPC Negative Keywords? The Complete Guide 8 Solutions To Fix An Amazon Campaign With Too Many Keywords  Why Amazon’s Search Query Performance Dashboard Is Awesome One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:26 Being a Seller vs. a Vendor 7:03 Why Should You Become A Vendor? 11:05 ECommerce Operations 20:04 Price Optimization Limitations 34:50 Marketing To Sellers vs. Vendors 44:30 The Next Frontier 59:00 Ad Badger Software Tool  🦡 Resources & Links Where to find Adam Riback, CFS Brands Prime Day Preparation: Capitalizing On The Most Important Days Of The Year How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Why Should I Optimize Prices on Amazon Advertising? How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? Amazon’s Marketing Stream Explained: A Technical Breakdown 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Riback Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematical Perspective 17:26 Why Keyword Research Matters 19:47 Why Do We Have A Data Delay? 29:36 Diagnosing A Data Delay 34:15 Thinking About The AI Boom 39:50 Learn More About Ad Badger’s Software Tool  🦡 Resources & Links How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1) How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2) 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS Bidding On Branded Keywords: What Happens When You Turn Them Off?  Why Amazon’s Search Query Performance Dashboard Is Awesome ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC? How To Do Keyword Research For Amazon PPC: Back To Basics New Keyword Research Approach: Gain New Clients For Amazon PPC One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How to use AI & GPT for Amazon Marketing & Amazon Growth 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nick Isber Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them,  step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Balance as an Entrepreneur 5:55 Why are Sales Down 10:18 Check Out Your Sessions  13:30 Overall Sales Equation  18:58  Competitor Sales Trends 22:00 My Sales Are Down, but Sessions Are Up? 27:05 What Happened on the PPC Side? 37:15 Check Out Ad Badger Software 🦡 Resources & Links Where to find Elizabeth Greene: Junglr - Youtube One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Amazon CTR 101: Improve Your Amazon Click-Through Rate What To Do About Rising CPCs (PPC Boosters Series) 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump 10:45 Taking Back Control 13:20 Understanding Consumer Behavior 21:25 Ways To Pace Competition 26:53 Should I Increase My Budget? 28:50 Keeping Track of Budget 33:33 New To Brand Customers 🦡 Resources & Links How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?  How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er? Much Ado About Budgets What Consumer Behavior Says About You: Amazon Brand Analytics Balancing Amazon PPC Optimization And Expansion Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023? Making Sense Of New To Brand Metrics 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Mellott Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywriting Anything 13:48 Using AI for Client Communication 19:10 Organize Your Keyword Research 24:02 Code Interpreter 27:20 Seasonal Analysis 🦡 Resources & Links Will GPT Change The World Of Amazon Marketers? Amazon SEO: How To Optimize Your Organic Product Listings Ad Badger & ZonGuru: Boost Your SEO With High-Value Keywords The PPC-Ers Guide To Getting Started With SEO On Amazon How Do I Make Excellent Amazon Sponsored Display Videos On Budget? Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon How Do I Optimize My Amazon Campaign Structure?  How Keyword Dumping Ruins Your PPC Campaigns 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 16:30 Adjusting for Rest of Search 20:00 Making Decisions Based on Goals 22:14 Should This Be An Optimization Habit? 24:26 New To Brand 29:30 Final Takeaways 🦡 Resources & Links The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here Bidding On Branded Keywords: What Happens When You Turn Them Off? How To Quickly Lower ACOS Using Bulk Operations Making Sense Of New To Brand Metrics 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:25 Stephen’s Spreadsheet Roots 5:30 Who Is The Average Amazon Seller?  10:57 Examining Trends  16:30 Will These Trends Continue?   19:00 ACOS Difference vs. Average 22:22 How Much Should I Be Spending on Sponsored Products? 32:35 Closing Thoughts 🦡 Resources & Links Where to find Stephen Noch, Ocean PPC How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? How Can I Use Amazon Advertising Stats To Manage My PPC? How To Get Over 100% Conversion Rates With Sponsored Display Ads How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 Why Do I Need A New Strategy For Account Averages In Amazon Advertising? What Brand Halo? The  Sponsored Brands Attributed Purchase Report How Do I Make Excellent Amazon Sponsored Display Videos On Budget? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!    We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:55 Alfredo’s Productivity Philosophy 5:55 “Coverage” as a PPC term 9:55 Picking Up On The Nuances 11:20 Fixing a Campaign Structure 13:40 Implementing N-Gram Analysis 18:40 Increasing Coverage With Sponsored Display 23:50 Dealing With High SKU Accounts 29:14 Looking At ACOS With Data Delays 33:42 Search Behavior Randomness 🦡 Resources & Links Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns How Product Targeting In Manual Campaigns On Amazon Actually Works (Classic)  How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 How Do I Make The Most Of Amazon’s New Broad Match Update? How Do I Implement N-Gram Analysis On Amazon PPC? How Do I Make Excellent Amazon Sponsored Display Videos On Budget? The Sponsored Display Double-Tap Amazon’s New Sponsored Display Audiences One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 5:49 Where Do You Get Your Starting Bids From? 9:10 Should You Use Suggested Bids? 9:30 Brand New Keywords & Themes 10:00 Keywords Related To Those Previously Used 14:30 Bids For Single Keyword Campaigns 18:15 ASIN Targeting Starting Bids 21:15 Category Targeting  🦡 Resources & Links Where to find Brent Zahradnik, AMZ Pathfinder 7 Personalities Of Amazon PPC Bid Optimizers Following Amazon’s Suggestions? The Mysterious “Suggested Bid” How Do I Make The Most Of Amazon’s New Broad Match Update? How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1) How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2) Make Your Best Keywords Better With Single Keyword Campaigns Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:08 Small talk: Welcome to the jungle 3:54 Jake’s Amazon background  5:51 How to maximize Prime Day sales 10:04 Pro tip: Improve your images!  11:56 Amazon PPC Stats for Prime Day 2022 19:40 Pro tip: Organize your data 23:18 Pro tip: Get aggressive before & after Prime Day 26:12 Pro tip: Do nothing…?! 30:17 Are we ready?! 🦡 Resources & Links Where to find Jake Zarastian, Jungle Scout A Data-Oriented Approach to Amazon Prime Day Advertising Amazon Advertising Stats (Updated Quarterly) How Can I Use Amazon Advertising Stats to Manage My PPC? Case Study: How Do I Fix A Bad Amazon Campaign Structure? How Do I Optimize My Amazon Campaign Structure? How Do I Identify and Handle Duplicates in Amazon Search Term Report? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast​​​​​ Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Jake Zarastian Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:37 Organic Sales Strategy: 2017 vs. Today 7:15 Defining Organic Sales 11:05 Non PPC Sales Percentages 21:27 Increasing Total Organic Sales 26:00 7 Things To Grow Organic Ranking 26:55 Lightning Deals, Prime Exclusive Discounts, 7 Day Deals 32:38 Organic Sales Percentage vs. Organic Unit Percentage 34:00 Single Keyword Campaigns 37:10 Google Ads 40:53 Email 45:55 Price Testing  🦡 Resources & Links Where to find Sean Stone: stonesgoods and getlontra Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists] Amazon Conversion Rates: Boosting Your Organic Sales In 2020 How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon Make Your Best Keywords Better With Single Keyword Campaigns New Keyword Research Approach: Gain New Clients For Amazon PPC Overcoming Challenges Of Running Google Ads To Amazon Listings How To Send Google Ads Traffic To Your Amazon Listing (Classic) How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 6:10 12 Free Amazon Ads Features 6:20 Virtual Bundles 8:40 Posts On Amazon 12:20 Brand Story 15:00 Brand Profiles 16:13 Premium A+ Content 19:18 Brand Referral Bonus 22:30 Customer Engagement 25:57 B2B Pricing 27:26 Customer Reviews 31:25 Managing Experiments 35:42 Using Keywords in Q&A 37:12 Pricing 🦡 Resources & Links Where to find Mansour Norouzi  Will GPT Change The World Of Amazon Marketing? Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge How To Get Revenue-Boosting Amazon Reviews Getting High-Quality Product Reviews On Amazon With Andy Lam Amazon Enhanced Brand Content Vs A+ Content A Case For Segmenting Branded Keywords In Amazon PPC Examples of Brand Story and Bundles: Zesty Paws 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:00 Why You Need Keyword Research Tools 7:14 Defining Key Terms  13:05 Explaining The Experiment 22:15 Third-Party Tools  25:42 How Do We Interpret This Data? 30:20 Orders Approximations 39:50 Closing Thoughts 🦡 Resources & Links Why Amazon’s Search Query Performance Dashboard Is Awesome New Keyword Research Approach: Gain New Clients For Amazon PPC How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? Use Reverse ASIN Lookups For New Amazon PPC Keyword Research How Do I Use Amazon BSR To Increase My Rankings And Sales?  Case Study: How Do I Recover From An Amazon BSR Low Ranking? How To Do Keyword Research For Amazon PPC: Back To Basics How To Forecast Your Amazon PPC Approach 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 Cause of CPC Inflation 6:50 Evaluating the CPC Increase 10:06 Discovering New Ad Types 14:11 Amazon’s New Video Placement 19:30 Taking A Look At Your Competitors 22:55 Closing Thoughts 🦡 Resources & Links Where to find Vince Montero, Trivium PPC Checklist How To Send Google Ads Traffic To Your Amazon Listing (Classic)  The A-Z Of Amazon SEO And How To Rank Your Product On Amazon ​​How Do I Find New Areas To Scale My Campaign How To Segment Branded Keywords In Amazon Ads The Complete Amazon Campaign Types Reference Guide How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? What To Do About Rising CPCs (PPC Boosters Series) 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Vince Montero Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Nancy shares what to expect in this episode 1:55 Intro 3:45 What to do with keywords that have zero sales 5:05 Search terms vs. Keywords 9:10 Keyword case study 11:05 When should you pause a keyword? 18:28 Keyword management in practice 24:13 How to interpret and act on your keyword data 37:45 Managing converting keywords 41:15 Closing thoughts 🦡 Resources & Links How To Optimize Keywords With 0 Sales In Amazon PPC What To Do About Low Click – Low Sale Keywords 3 Filters To Use Weekly In Your Search Term Report On Amazon Long Tail Search Terms: The Amazon PPC Silent Killer All Things Negative Keywords New Keyword Research Approach: Gain New Clients For Amazon PPC Bidding On Branded Keywords: What Happens When You Turn Them Off? How To Do Keyword Research For Amazon PPC: Back To Basics How To Tell A Story With Amazon PPC Data To Boost Client Satisfaction The A-Z Of Amazon SEO And How To Rank Your Product On Amazon How To Optimize For Total ACOS Goals In Amazon Advertising How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC? New Keyword Research Approach: Gain New Clients For Amazon PPC 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:42 What is a Profit and Loss Dashboard? 4:38 Fixed vs. Marginal Costs 5:50 How To Format Your P&L Dashboard 9:07 How Often Should You Make Changes? 11:20 How To Use P&L for PPC 12:23 Analyzing Insight From Your Reports 16:00 Don’t Misdiagnose Your Campaign 19:13 Vital Insight from P&L Dashboards 23:50 Overview of Your Dashboard 27:00 Context is Crucial 29:44 Final Takeaways 🦡 Resources & Links Why And How To Use New Bulk Sheet Features In Amazon Ads  How Do I Optimize For Total ACOS Goals In Amazon Advertising?  The A-Z Of Amazon SEO And How To Rank Your Product On Amazon How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Three Effective Ways To Optimize Amazon PPC Bids 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure,  how to focus your optimization efforts, and more. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outside Your Best Practices 21:08 Activities That Scale 27:46 Tackling Weak Spots 33:23 Analyzing Low Impact Product Practices 40:08 Determining Where To Focus Your Time 43:05 Final Thoughts 🦡 Resources & Links Where to find Elizabeth Greene: Jungle - Youtube The Problem With Optimizing Low-Converting Products (And How To Solve It) What Is A Good Amazon Campaign Naming Structure? ​​The Complete Amazon Campaign Types Reference Guide Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You? How Do I Implement N-Gram Analysis On Amazon PPC? Case Study: How Do I Fix A Bad Amazon Campaign Structure? Why Amazon’s Search Query Performance Dashboard Is Awesome 5 Hidden Amazon PPC Ratios How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:03 How To Tackle Scaling 4:56 Exploring a New Area of Growth 6:07 Head vs. Tail Keywords 7:58 Search Query Performance Report 10:11 How to Best Edit Your Phrasing 14:12 Overview of Keyword Strategy 🦡 Resources & Links Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? A Case For Segmenting Branded Keywords In Amazon PPC Why Amazon’s Search Query Performance Dashboard Is Awesome How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Should You Segment Automatic Sponsored Product Campaigns? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message