PPC Den: Amazon PPC Advertising Mastery

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.   Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.   We'll see you in The Badger Den!   Highlights:   1:05 Intro  4:55 The Exact Match Conspiracy Theory  6:17 Elizabeth’s Broad Match Story  14:25 Does Amazon Favor Broad Match?  15:44 What to do When Exact Match Doesn’t Land   24:45 Bid Optimization  30:06 The Art of PPC  31:42 Using Negatives  33:15 Explaining to Clients  40:23 Closing Thoughts    Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   Junglr: https://www.junglr.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver

Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing. Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational questions and why it’s important to make sure your listings answer them. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:02 Amazon's Algorithm and the Three Questions 13:22 What is this? 14:21 Is this right for me? 23:27 How do I get it? 29:31 Tips for Answering the Three Questions 36:04 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​​​ Ad Badger Version 2: https://www.adbadger.com/pricing/​​​ Buy Box Experts: https://www.buyboxexperts.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it.  Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.   We’ll see you in The Badger Den!   Highlights:   1:05 Intro  4:02 The Rise of Total ACOS  7:27 The Trinity: ACOS, Total ACOS, Organic  11:22 Increasing Total ACOS for Higher Sales  20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue  24:27 Ad Revenue % of Total Revenue  32:00 How Total ACOS Goals Relate to the Trinity  37:47 The Total ACOS Trinity in Action  43:45 Closing Thoughts + What’s New with Stephen   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​  Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/  Have a question or suggestion for the show?  Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

We’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC. Steven Pope from My Amazon Guy joins us again in the finale of this SEO mini-series. We’ll see you in The Badger Den! Highlights: 1:05 Intro 8:09 The PPC-SEO Keyword Ratio 13:59 The SEO Budget Ratio 20:15 The Importance of an Organic Strategy 23:09 How to Grow SEO and PPC 26:39 Combining SEO and PPC 33:40 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

You’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and score those top 10 organic spots. By hyper-focusing your listings, you’ll start to rake in those organic conversions. We’re once again joined by Steven Pope from My Amazon Guy as we dive into the late game of Amazon SEO. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:37 Amazon SEO Late Game 10:30 Strike Zone Keywords 14:45 Matriculation 16:09 Ranking (Find KWs in the Strike Zone) 22:15 Phase 3 SEO Best Practices 29:48 What to Look For 31:35 Removing Old Keywords 38:37 Closing Thoughts & What’s Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ My Amazon Guy Phase 3 SEO: https://myamazonguy.com/search-term-optimization-phase-3-strike-zone/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey.  Steven Pope from My Amazon Guy joins us again to talk about the midgame of Amazon SEO and how to get those incremental indexing gains.   We’ll see you in The Badger Den!   Highlights:  1:05 Intro  7:15 Amazon SEO Mid-game  12:21 Pink Word Update  26:55 Parentage  37:22 A+ content  42:34 Closing Thoughts & What’s Next  Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  My Amazon Guy: https://www.myamazonguy.com/  My Amazon Guy Phase 2 SEO Guide: https://myamazonguy.com/search-term-optimization-phase-2-pink-copy/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically. Stephen Pope from My Amazon Guy will be our guest co-host for this series as we explore the world of Amazon SEO and how you can get the most out of it at every step. We’ll see you in The Badger Den! Highlights: 1:05 Intro 9:00 PPC &SEO 19:56 Ranking Factors 28:01 How to Start Amazon SEO - Search Term Field and Title 37:06 The Importance of SEO Tools 43:30 Closing Thoughts & What's Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ Steven's Phase 1 SEO Guide: http://bit.ly/phase-one-seo Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are advertising reports? 9:40 How to get the most out of the new reports 17:00 Advertised Product Report 22:09 Campaign Report 27:01 Sponsored Display Target Report 28:59 Sponsored Display Purchased Product Report 35:43 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Search Scientists: https://www.searchscientists.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll see you in The Badger Den! Highlights: 1:05 Intro 3:05 What are Dayparting and Weekparting? 7:09 The Reality of Dayparting and Weekparting 9:10 The Perils of Trying to Daypart on Amazon 14:10 Substitutes for Dayparting and Weekparting 16:38 The Perils of Trying to Weekpart on Amazon 21:19 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ BetterAMS: https://www.betterams.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more!   We'll see you in The Badger Den!   Highlights:   1:32 Intro  4:45 Better Support 7:35 Better Alignment  10:07 Better Sync Between Campaign Types  14:54 DSP Inside Normal Campaign Manager  17:12 Report Data w/o Download  19:45 Longer Time Frames  20:55 Dayparting and Weekparting Data  22:21 Downbid Placement Settings  24:18 More SBV Availability & Options  26:54 More Targeting for Off-Platform Display  28:10 Closing Thoughts   Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  BetterAMS: https://www.betterams.com/  Join our webinar: https://www.adbadger.com/webinar/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond.  Happy holidays and we’ll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising.   Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth.   We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon.   We'll see you in The Badger Den! Highlights:  1:05 Intro  5:13 The power of narrative in campaigns  15:30 Beginning Stage Pre-Launch  30:32 Beginning Stage Post-Launch  37:22 Scaling Stage  47:18 Large Brand Stage  57:20 Closing Thoughts  Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   BetterAMS: https://www.betterams.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group. We’ll see you in The Badger Den! Highlights: 1:05 Intro 1:58 What is keyword dumping? 3:39 Why is keyword dumping bad? 9:49 Mixing Match types and strategies 17:40 Starving keywords 21:05 Budget concerns 24:59 Keyword-ad matching and organizing ad groups 29:59 What to do instead 38:19 Closing Thoughts Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness. We'll see you in The Badger Den! Highlights 1:05 Intro 7:08 Sponsored Display Ads Update 17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy 31:53 Views Retargeting and Custom Audiences 39:55 Searches Targeting 42:41 Purchases Retargeting 44:26 Structuring your Sponsored Display audiences 49:00 Product Targeting 51:34 Bidding 52:36 Optimization Tips 56:22 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.   Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.   We’ll see you in The Badger Den!  Highlights  1:05 Intro  3:59 People who don’t use negative keywords  14:16 What is a negative anyway?  22:52 Research-based targeting methods  25:22 The Lin-Rodnitzky Ratio  26:40 The benefits of negatives  34:10 Concluding thoughts   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver

Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:38 Cyber Monday isn't as big as you think it is 8:39 How much does sales boost for each day? 12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics 18:32 Don't be as aggressive 2 days before Black Friday 21:01 All of December is the real king 23:34 Avoid targeting generic holiday keyword like "gifts for kids" 29:21 Prepare for a potentially big CPC spike 31:08 It's too late for lightning deals but you should still set coupons 32:16 The holiday season is a marathon, not a sprint 33:32 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 

Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions. This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder. We’ll see you in The Badger Den! Highlights 1:05 Intro 7:37 Search Term Impression Share report 26:21 Search Term Impression Rank 32:38 Brand Category Benchmark report 47:45 Concluding Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts. Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse ASIN lookup to find converting keywords to add to your PPC campaigns. Highlights 1:04 Intro 9:47 How this strategy can help you 18:05 The five steps of the reverse ASIN lookup strategy 26:47 Why bid on keywords where you’re already ranking? 33:12 Keeping up with new keywords with reverse ASIN lookup 36:00 The importance of reading your search term reports 38:54 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver 

Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mode. In today’s episode, Andy Lam joins us as we discuss how to get high-quality positive reviews that will boost your credibility and your conversion rate. Mike and Andy walk you through what to do and what not to do to get Amazon product reviews. We’ll see you in the Badger Den! Episode Highlights: 1:05 Intro 6:15 How Amazon reviews have changed 11:00 Mistakes and Things to Avoid when it comes to Reviews 20:53 Review Strategies that Work 28:14 How to Respond to Reviews 30:50 Thoughts on the “Helpful” Button 33:06 Final Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Andy’s YouTube Channel: https://www.youtube.com/c/TheOfficialAndyLam Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.  With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes. We’ll see you in the Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno