The PPC Den: Amazon PPC Advertising Mastery

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s Journey & Advice 10:25 Advice for the Spreadsheet Averse 13:46 Doing Things Differently 18:50 Finding Your Destination 30:50 The Importance of Playing at a Higher Level 34:04 A Book Recommended for Entrepreneurs 🦡 Resources & Links Where to find Gonza Martinez, Ziresquare How Do I Identify And Handle Duplicates In Amazon Search Term Report? Why Amazon’s Search Query Performance Dashboard Is Awesome How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon  How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? A Case For Segmenting Branded Keywords In Amazon PPC Overcoming Challenges Of Running Google Ads To Amazon Listings What’s The Difference Between Large Vs. Small Amazon ASIN Accounts? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Gonza Martinez Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 A Relaxing Intro from Michael 1:07 Characteristics of Low ACOS Accounts 1:30 Looking at Account #1 4:13 Looking at Account #2 7:50 Drawing Conclusions From A 3rd Account 9:57 Takeaways 14:20 Wrap-up 🦡 Resources & Links The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign How To Do Keyword Research For Amazon PPC: Back To Basics The ACOS Power Ratio For Amazon PPC What Are Amazon PPC Negative Keywords? The Complete Guide  New Keyword Research Approach: Gain New Clients For Amazon PPC  How Do I Make The Most Of Amazon’s New Broad Match Update? Amazon Sponsored Products: Everything You Need To Know What Brand Halo? The  Sponsored Brands Attributed Purchase Report The Complete Amazon Campaign Types Reference Guide  🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 0:17 Bidding 3:18 Newly Available Data 5:14 Product Grouping 8:02 Day of the Week Data 9:00 24 Hours Data 10:15 168 Hours Data  🦡 Resources & Links Bidding On Branded Keywords: What Happens When You Turn Them Off? The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:26 Sean’s Hopes From Santa 5:00 The Four Approaches 6:14 Max Profit Per Unit vs. Max Total Profit 8:18 Max Market Share 9:45 Balanced Approach 12:05 General Rule Of Thumb 13:30 Approach Based On Goals 17:25 Which Approach Is Best For You? 26:30 Lightning Deals & Prime Exclusive Discounts 31:30 Optimizing Your Deal 34:37 Should PPCers Own Promotions for Clients? 38:04 How Strategies Change For Each Approach 47:00 Final Thoughts 🦡 Resources & Links Where to find Sean Stone, Stone’s Goods, getlontra How Can I Best Use Brand Tailored Promotions?  How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns? A Data-Oriented Approach To Amazon Prime Day Advertising Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release] Overcoming Challenges Of Running Google Ads To Amazon Listings  Why Amazon’s Search Query Performance Dashboard Is Awesome 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:40 What’s Good With Mansour 5:30 Analyzing the Brand Analytics Report 7:30 Defining Customer Segments 12:45 New & Potential Customers Data 17:40 Repeat Customers Data 27:20 Different Types Of Customers 30:12 Top Tier Fading Away?  33:17 Segment Metrics 39:30 Where You Can Find Mansour 🦡 Resources & Links Where to find Mansour, Incrementum Digital  How Can I Best Use Brand Tailored Promotions?  How Do I Make Excellent Amazon Sponsored Display Videos On Budget?  Amazon’s New Sponsored Display Audiences How To Become An Amazon Sponsored Display Master The Power Of Sponsored Brands Placements On Amazon 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Introduction 1:15 First Meeting 2:38 How This Started 3:30 Podcast Pros 9:25 Last Zap You’ve Made? 12:20 A New Strategy 14:20 Defining Brand Tailored Promotions 17:15 How Much Should Go To Sponsored Display? 21:52 Does ChatGPT Hold Up? 27:43 Using Your Email List 32:20 Is Amazon Right For Your Product? 36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes 47:00 Wrapping Up 🦡 Resources & Links Where to find Joshua Rawe, eSpark How Do I Make Excellent Amazon Sponsored Display Videos On Budget?  How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How Should I Analyze My Data For My Amazon PPC Campaign?  How Can I Beat A Summer Amazon PPC Slump? Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge Case Study: How Do I Fix A Bad Amazon Campaign Structure? How Do I Optimize My Amazon Campaign Structure? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joshua Rawe Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:42 What Are Placement Percentages? 4:22 The New Update 7:14 How Can I Use This To Improve Performance? 15:30 Algorithmic Considerations 21:25 Segmenting Campaigns Based on Placements 22:45 Final Thoughts On The Update 🦡 Resources & Links 8 Solutions To Fix An Amazon Campaign With Too Many Keywords Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? How To Segment Branded Keywords In Amazon Ads How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1) How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2) How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking What To Do About Rising CPCs (PPC Boosters Series) How To Quickly Lower ACOS Using Bulk Operations 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast​​​​​ Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 1:00 The Average Canadian Day 5:00 The Intent Behind Expansion 8:55 Pros and Cons of Expanding to Canada 9:20 Key Requirements 16:20 The Playbook of Expansion 26:20 Key Challenges 33:50 Closing Thoughts 🦡 Resources & Links Where to find Blair Forrest, AMZ Prep  10 Steps To Maximize Amazon FBA Inventory Limits Amazon Case Study: How Freshfield Conquered A Competitive Market Growing A Global Amazon Empire: How To Reach International Markets How Do I Perfect My Amazon Inventory Management? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 00:27 The Psychology of Money 1:00 The Importance of Luck 1:50 Time Horizons & Risk Tolerance 2:37 The Bias of Recency  5:00 Managing Search Term Reports 8:10 Who Was Right?  🦡 Resources & Links The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here Long Tail Search Terms: The Amazon PPC Silent Killer How Do I Identify And Handle Duplicates In Amazon Search Term Report? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campaign 23:00 Moving Into Launch Phase 27:30 Optimizing As Solutions 30:00 Expanding Your Targeting 35:10 Long-Term Thinking 🦡 Resources & Links How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) New Keyword Research Approach: Gain New Clients For Amazon PPC  A Case For Segmenting Branded Keywords In Amazon PPC  The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign The Complete Amazon Campaign Types Reference Guide  Should You Segment Automatic Sponsored Product Campaigns? Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?  🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Olena Shmaiun Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.  We’ll see you in The PPC Den! Highlights: 0:00 Nancy shares what to expect in this episode 00:37 Why are foundations important? 05:29  Back to basics on Keyword Research 06:27 What is a keyword? 09:36 What is a target? 10:37 What is a search term?  12:52 Keyword Research goals 20:07 Does keyword research ever end? 24:59 Is it possible to test keyword research too fast? 28:53 Percentage of budget for keyword research? 32:10 Keyword Research tools on Amazon 38:48 Third party Keyword Research tools 46:17 Creating Keyword Research Pros  If you like what you hear, please give this video a Thumbs Up and share with your friends! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links: Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns New Keyword Research Approach: Gain New Clients For Amazon PPC One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes​​​​​ Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik  Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Graphic Designer: Emma Walker --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 1:12 What Are Negative Keywords?  1:37 3 Kinds of Search Terms to Negate 2:56 How Bad Should It Get First?  6:36 Types of Negatives To Add 8:20 Daily Scans 12:00 Setting Up Your Scan 🦡 Resources & Links Amazon CTR 101: Improve Your Amazon Click-Through Rate What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign? Is Exact Match Always Best? What Are Amazon PPC Negative Keywords? The Complete Guide 8 Solutions To Fix An Amazon Campaign With Too Many Keywords  Why Amazon’s Search Query Performance Dashboard Is Awesome One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:26 Being a Seller vs. a Vendor 7:03 Why Should You Become A Vendor? 11:05 ECommerce Operations 20:04 Price Optimization Limitations 34:50 Marketing To Sellers vs. Vendors 44:30 The Next Frontier 59:00 Ad Badger Software Tool  🦡 Resources & Links Where to find Adam Riback, CFS Brands Prime Day Preparation: Capitalizing On The Most Important Days Of The Year How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Why Should I Optimize Prices on Amazon Advertising? How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? Amazon’s Marketing Stream Explained: A Technical Breakdown 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Riback Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematical Perspective 17:26 Why Keyword Research Matters 19:47 Why Do We Have A Data Delay? 29:36 Diagnosing A Data Delay 34:15 Thinking About The AI Boom 39:50 Learn More About Ad Badger’s Software Tool  🦡 Resources & Links How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1) How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2) 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS Bidding On Branded Keywords: What Happens When You Turn Them Off?  Why Amazon’s Search Query Performance Dashboard Is Awesome ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC? How To Do Keyword Research For Amazon PPC: Back To Basics New Keyword Research Approach: Gain New Clients For Amazon PPC One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How to use AI & GPT for Amazon Marketing & Amazon Growth 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nick Isber Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them,  step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Balance as an Entrepreneur 5:55 Why are Sales Down 10:18 Check Out Your Sessions  13:30 Overall Sales Equation  18:58  Competitor Sales Trends 22:00 My Sales Are Down, but Sessions Are Up? 27:05 What Happened on the PPC Side? 37:15 Check Out Ad Badger Software 🦡 Resources & Links Where to find Elizabeth Greene: Junglr - Youtube One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Amazon CTR 101: Improve Your Amazon Click-Through Rate What To Do About Rising CPCs (PPC Boosters Series) 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump 10:45 Taking Back Control 13:20 Understanding Consumer Behavior 21:25 Ways To Pace Competition 26:53 Should I Increase My Budget? 28:50 Keeping Track of Budget 33:33 New To Brand Customers 🦡 Resources & Links How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?  How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er? Much Ado About Budgets What Consumer Behavior Says About You: Amazon Brand Analytics Balancing Amazon PPC Optimization And Expansion Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023? Making Sense Of New To Brand Metrics 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Mellott Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywriting Anything 13:48 Using AI for Client Communication 19:10 Organize Your Keyword Research 24:02 Code Interpreter 27:20 Seasonal Analysis 🦡 Resources & Links Will GPT Change The World Of Amazon Marketers? Amazon SEO: How To Optimize Your Organic Product Listings Ad Badger & ZonGuru: Boost Your SEO With High-Value Keywords The PPC-Ers Guide To Getting Started With SEO On Amazon How Do I Make Excellent Amazon Sponsored Display Videos On Budget? Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon How Do I Optimize My Amazon Campaign Structure?  How Keyword Dumping Ruins Your PPC Campaigns 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 16:30 Adjusting for Rest of Search 20:00 Making Decisions Based on Goals 22:14 Should This Be An Optimization Habit? 24:26 New To Brand 29:30 Final Takeaways 🦡 Resources & Links The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here Bidding On Branded Keywords: What Happens When You Turn Them Off? How To Quickly Lower ACOS Using Bulk Operations Making Sense Of New To Brand Metrics 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:25 Stephen’s Spreadsheet Roots 5:30 Who Is The Average Amazon Seller?  10:57 Examining Trends  16:30 Will These Trends Continue?   19:00 ACOS Difference vs. Average 22:22 How Much Should I Be Spending on Sponsored Products? 32:35 Closing Thoughts 🦡 Resources & Links Where to find Stephen Noch, Ocean PPC How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? How Can I Use Amazon Advertising Stats To Manage My PPC? How To Get Over 100% Conversion Rates With Sponsored Display Ads How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 Why Do I Need A New Strategy For Account Averages In Amazon Advertising? What Brand Halo? The  Sponsored Brands Attributed Purchase Report How Do I Make Excellent Amazon Sponsored Display Videos On Budget? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!    We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:55 Alfredo’s Productivity Philosophy 5:55 “Coverage” as a PPC term 9:55 Picking Up On The Nuances 11:20 Fixing a Campaign Structure 13:40 Implementing N-Gram Analysis 18:40 Increasing Coverage With Sponsored Display 23:50 Dealing With High SKU Accounts 29:14 Looking At ACOS With Data Delays 33:42 Search Behavior Randomness 🦡 Resources & Links Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns How Product Targeting In Manual Campaigns On Amazon Actually Works (Classic)  How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 How Do I Make The Most Of Amazon’s New Broad Match Update? How Do I Implement N-Gram Analysis On Amazon PPC? How Do I Make Excellent Amazon Sponsored Display Videos On Budget? The Sponsored Display Double-Tap Amazon’s New Sponsored Display Audiences One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message