The PPC Den: Amazon PPC Advertising Mastery

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next in inventory management 10:05 - What influences your inventory score 15:24 - Tips for a better inventory score 25:58 -  How good inventory helps your ads work better 🦡 Resources & Links How Do I Perfect My Amazon Inventory Management?    10 Steps to Maximize Amazon FBA Inventory Limits How Can I Expand My Amazon PPC Campaign To Canada?  How Can An Amazon Campaign Audit Help My Business? Take my Amazon PPC ClickUp board for Amazon PPC Optimization 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 2:19 - 2024's balance and marketing myopia? 7:38 - Now harder for solo Amazon sellers? 11:40 - Focus on financial literacy 17:01 - Michael's view: Amazon ad forecast for brands 20:00 - Steps for better Amazon performance 23:44 - Should advance Amazon entrepreneurs improve skills? 28:17 - Back to basics 32:35 - SOP issues 37:48 - Destaney's book recommendation 🦡 Resources & Links How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How Should I Analyze My Data for my Amazon PPC Campaign? How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making How Can I Reach My Full Potential In The Amazon PPC Space? What Amazon PPC Updates Do You Need for 2024? Are We Still In The Golden Age of Amazon PPC? 🦡 Book a call to discuss your Amazon PPC strategy  📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 01:12 - Chatting About the Early Days of Selling on Amazon 05:02 - Can You Start a Business While Working Full-Time? 07:41 - The Biggest Mistake in Product Launches in 2024 09:48 - Basic Steps to Launch a Product on FBA 11:59 - How to Make Products People Love 17:09 - Why Gathering Customer Feedback First is Crucial 21:06 - Using Reviews to Improve Your Products 🦡 Resources & Links 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign How To Launch Your First Sponsored Products Campaign On Amazon? Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon New Launch Strategy For New Products: Skip The Auto? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Be The Most Efficient With My N-Gram Analysis? 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Jake Zaratsian Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

🦡 Highlights ​​ Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁 We’ll see you in The PPC Den! 00:00 - Welcome 1:50 - Small Talk: A Warm Winter at Minnesota 4:00 - How to Encourage More Repeat Buys at No Cost? 6:43 - Who Dominates in Profitable Per-Click Spending? 10:27 - Why is Branding Expensive? 14:20 - Starting Small: You Don’t Need Many Products 17:25 - Exploring the Customer Loyalty Analytics Dashboard 18:25 - The Math Behind Your Target ACOS 21:40 - Increasing Repeat Purchases 23:58 - Key Drivers of Lifetime Value After the First Sale 27:36 - Should Brand Search Strategy Change Despite Uncertainty? 31:00 - Rapid Fire 🦡 Resources & Links How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? How Can I Best Use Amazon Marketing Cloud? Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 1:47 - Small talk: A Journey Through Wine, Poetry, and Art 4:00 - Updating Sponsored Brand Pictures 6:31 - Amazon's AI Image Creator 9:44 - Vertical Videos for SB Ads 12:55 - Posts Now Use Vertical Videos 14:48 - Better Bulk Editing for SB Ads 21:04 - More Search Terms on Amazon 25:00 - Final Thoughts: Good or Bad? 🦡 Resources & Links How Can I Elevate My Copywriting In My Amazon PPC Campaign?  Are We Still In The Golden Age Of Amazon PPC? How Can I Reach My Full Potential In The Amazon PPC Space? How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? An Important Update To Sponsored Product Placement Bid Modifiers How Can I Expand My Amazon PPC Campaign To Canada? How Can I Use ChatGPT To Advance My Amazon PPC Campaign? 🦡 Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/  📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad group name 13:51 - Add the products you're advertising 16:35 - Targeting: automatic or manual? 24:50 - Negative keyword targeting 31:57 - Negative product targeting 32:31 - Campaign section - Campaign bidding section 42:21 - Settings 48:31 - Launching manual targeting 🦡 Resources & Links An Important Update To Sponsored Product Placement Bid Modifiers How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo Introduction to Sponsored Product Campaigns in Seller Central 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? How and Why to Use Negatives in Your Amazon PPC 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 2:00 - What is N-Gram Analytics 4:21 - What to Do 5:56 - The Big Issue 8:11 - Start with Trend Searching 9:35 - N-Gram Analysis Steps 12:19 - Where to Find the Ad Badger Spreadsheet 12:57 - How to Effectively Use N-Gram Analysis 13:17 - What are the Benefits 15:48 - The Best Tool for Analytics 🦡 Resources & Links How Do I Implement N-Gram Analysis on Amazon PPC? What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? What To Do About Low Click - Low Sale Keywords Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List Maximizing Your Search Term Use on Amazon Advertising How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report? The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro 3:24 Small talk 5:28 Hot Amazon topic 7:25 Search Query Performance Report 9:30 What data insights does the report offer? 11:47 Advertising Performance vs. Search Query Performance 13:15 Strategy for product launches 15:25 Keyword strategy 20:32 Launching a special tea-coffee cup 22:53 Process 24:54 Analyzing 'badger blanket' conversion rate 31:56 Trend analysis strategy 32:45 Last tip 🦡 Resources & Links How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? How To Get Over 100% Conversion Rates With Sponsored Display Ads Increase Conversion Rates For Sponsored Brand Ads Cranking Up Conversion Rates The Complete Amazon Advertising Evergreen Campaign Strategy Guide How Do I Optimize My Amazon Campaign Structure? How Can I Best Use The Search Query Performance Report? How to do Keyword Research for Amazon PPC: Back to Basics 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00  Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis 17:40 Dayparting 18:11 Market Analysis 20:40 Testing 23:10 Overview 🦡 Resources & Links Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List The Complete Amazon Advertising Evergreen Campaign Strategy Guide Much Ado About Budgets The Complete Amazon Campaign Types Reference Guide The ACOS Power Ratio For Amazon PPC How Do I Optimize My Amazon Campaign Structure? How Do I Identify And Handle Duplicates In Amazon Search Term Report? What Are Dayparting And Weekparting In Amazon PPC? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro 1:50 Looking At The Product Opportunity Explorer 4:15 Changes To Customer Review Insights 5:30 How You Can Best Use Customer Review Insights 9:30 Exploring The Returns Tab 🦡 Resources & Links How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?  How Can I Reach My Full Potential In The Amazon PPC Space?  🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.  Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/ We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 An Overview 2:16 ACOS Power Ratio 4:15 Breaking Down The Columns 8:08 Problem Solving The Power Ratio 13:33 Spreadsheet Tips 14:19 The Deep Dive 🦡 Resources & Links The ACOS Power Ratio For Amazon PPC How Do I Implement N-Gram Analysis On Amazon PPC? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.  We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process? 24:06 Thinking About Goals 26:22 How Can I Elevate My Copywriting? 32:35 First Steps 47:15 Where You Can Find Emma 🦡 Resources & Links Where to find Emma, Marketing By Emma Check out Marketing By Emma's YouTube channel How Can I Use ChatGPT To Advance My Amazon PPC Campaign? 12 Free Amazon Features Every Brand Should Be Using! How To Use Bulk Operations On Amazon To Crush Your Competition Balancing Amazon PPC Optimization And Expansion How Do I Create Data-Driven Product Pages On Amazon 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 6:42 The Difference 5 Years Makes  8:45 Current Amazon Stats 21:02 New Shopping Experiences 23:33 Are CPCs Still Good?  31:03 First Audience Question 35:52 Past Looks To Future 38:00 How Have Things Changed? 🦡 Resources & Links   Why We’re Living In The Golden Age Of Amazon Advertising How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? How Can I Use Amazon Advertising Stats To Manage My PPC? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising,  the flow of account analyzing, the importance of note taking, and more.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:18 The Importance of Note Taking 10:20 The Shift From Mechanical To Creative 18:26 How Do I Start Creating My Own Strategies?  23:50 The Learning Flow 31:40 Words Of Encouragement From Abe 🦡 Resources & Links Where to find Abe Chomali, XP Strategy PPC Management Case Study: How Do I Fix A Bad Amazon Campaign Structure? How To Become An Advanced Advertiser For Amazon PPC Campaigns Bidding On Branded Keywords: What Happens When You Turn Them Off? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 Dubai Life 6:30 An Important Preface  9:45 Defining The Search Query Performance Report 12:00 Mina’s Additions To The SQPR 14:30 Normalization 21:25 Beta Use Cases 25:30 Take Your Time 28:40 The 3 Modes 🦡 Resources & Links Where to find Mina Elias, Trivium Why Amazon’s Search Query Performance Dashboard Is Awesome How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here Bidding On Branded Keywords: What Happens When You Turn Them Off? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:25 An Overview 3:05 Per ASIN Results 4:10 Net Organic Position Change 5:10 Individual Keyword Improvements 6:50 Revenue Growth From Organic Keywords 8:25 Direct Amazon Sales Analysis 12:25 Boosting Brand Referral Bonus 12:45 Principles 🦡 Resources & Links How To Send Google Ads Traffic To Your Amazon Listing (Classic) Overcoming Challenges Of Running Google Ads To Amazon Listings Using Reverse ASIN On Your Own Product For New PPC Keywords How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:50 Noemi’s Journey 5:00 The Importance Of A Strong Foundation 9:30 Using Search Term Report in 2023 13:15 Defining Root Keywords 18:04 How People Manage Match Types 25:12 Using Search Term Report Data 32:42 How Often Should You Check In? 35:32 How Long Might It Take To See Results?  39:00 Where to find Noemi 🦡 Resources & Links Where you can find Noemi, Scale Wave The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here The Best Amazon PPC Keyword Research Method How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) How Do I Implement N-Gram Analysis On Amazon PPC? The Complete Amazon Campaign Types Reference Guide  New Keyword Research Approach: Gain New Clients For Amazon PPC Is Exact Match Always Best? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:25 Rapid Fire Questions - Amazon Marketing Cloud 4:50 What Is Amazon Marketing Cloud? 6:18 How Does AMC Work? 9:50 What Makes The Data Different? 15:27 Query Editor Explained 17:48 Different Types of Reports 28:40 How Can I Get Started 🦡 Resources & Links Where to find Brent, Amz Pathfinder How Do I Get Started With Amazon DSP? How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns? An Introduction To Targeting Options On The Amazon DSP 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Niet --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s Journey & Advice 10:25 Advice for the Spreadsheet Averse 13:46 Doing Things Differently 18:50 Finding Your Destination 30:50 The Importance of Playing at a Higher Level 34:04 A Book Recommended for Entrepreneurs 🦡 Resources & Links Where to find Gonza Martinez, Ziresquare How Do I Identify And Handle Duplicates In Amazon Search Term Report? Why Amazon’s Search Query Performance Dashboard Is Awesome How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon  How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? A Case For Segmenting Branded Keywords In Amazon PPC Overcoming Challenges Of Running Google Ads To Amazon Listings What’s The Difference Between Large Vs. Small Amazon ASIN Accounts? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Gonza Martinez Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 A Relaxing Intro from Michael 1:07 Characteristics of Low ACOS Accounts 1:30 Looking at Account #1 4:13 Looking at Account #2 7:50 Drawing Conclusions From A 3rd Account 9:57 Takeaways 14:20 Wrap-up 🦡 Resources & Links The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign How To Do Keyword Research For Amazon PPC: Back To Basics The ACOS Power Ratio For Amazon PPC What Are Amazon PPC Negative Keywords? The Complete Guide  New Keyword Research Approach: Gain New Clients For Amazon PPC  How Do I Make The Most Of Amazon’s New Broad Match Update? Amazon Sponsored Products: Everything You Need To Know What Brand Halo? The  Sponsored Brands Attributed Purchase Report The Complete Amazon Campaign Types Reference Guide  🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message