DiscoverKeyNews: A Marketing Podcast
KeyNews: A Marketing Podcast
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KeyNews: A Marketing Podcast

Author: KeyMedia Solutions

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Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.
27 Episodes
On this episode of the KeyNews, we get back to the basics. Director of Client Services Kristin, and Digital Specialist Evan, sit down together to dive into what it means to really know your audience. Who are they? Where are they? What goals do you want them to take? What goals can you handle? This episode is full of digital marketing fundamentals, so strap in and enjoy!
Digital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach 90% of the available inventory on the internet, programmatic platforms have tools and partners, Data Service Providers, that can help narrow your targeting.  This along with a multitude of other factors help you access more of. your audience. Tobaria breakdowns three of these reasons and tells us why programmatic should be in consideration for you and your advertising. 
Digital Specialist Evan, joins KeyNews to give us the rundown on the newest version of the Tik Tok ads platform. He outlines what this will look like for advertisers and then discusses the troubled waters the rising social media star is in. Enjoy!
Account Manager Kevin and Business Development Jake joined forces to discuss the importance of retargeting and why it should be included in your digital strategy. 
Our Digital Guru Tobaria sits down with Kelsey, our intern, to discuss programmatic audio, how advertising on a digital radio wave works, and the benefits of employing this tactic. Enjoy!
1. CTV vs. COVID

1. CTV vs. COVID


Tobaria Ruffin and Kevin Fitzgibbon sit down in the KeyNews Room to discuss the climate of Connected TV and Streaming TV since the beginning of COVID-19. The two talk through some comparisons and see how digital marketers were affected by the sudden spike in CTV consumption.
Websites that sell products need a secure connection because they are taking people's personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don't collect this information? Some people do not think they need to secure their website if they are not asking people to submit their personal information. In the 20th episode of the first season of the Marketing Myths Podcast, Tobaria and Aaron talk about why you may or may not need to secure your website with an SSL certificate.  Show notes:  
There are a lot of question around the effectiveness of Facebook and LinkedIn advertising strategies. Are they worth the time and money? On this week’s Marketing Myths Podcast, Aaron and Tobaria talk through this myth, offer real data that backs their final conclusion, and even give advice on how to successful run a campaign on these platforms. 
In the beginning of 2011, Google launched an update to its algorithm named Panda. The Panda update essentially rewarded unique & compelling content. Gary Illyes has said, "We don't recommend removing content for Panda." Then later he said, "It's not guaranteed that you will see any positive effect from that." referring to removing old or thin content from your website. Even John Mueller has said, “Improving it means that the rankings can only go up, whereas by removing it, can cause loss of rankings instead of the gains that some people think content removals will do.”  So, this seems pretty straightforward, right? Don't delete old or thin content. But is it that straightforward? In this episode of the Marketing Myths Podcast, Aaron & Tobaria visit an experiment done by Search Engine Journal and what other SEOs say about the subject.  Show notes: 
Have you heard that all email marketing is a scam? Some say that the money put into email marketing cannot be recuperated, and, as a digital marketing tactic, it is a waste of time and money. Tobaria and Aaron tackle this myth by looking at the pros and cons of email marketing and how you can use email marketing more effectively. Take a listen!  Show notes: 
Today we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In this episode, we pick Sarah's brain about the myth that it's too early to advertise on podcasts. Show notes: 
The vast majority of business owners agree that being on social media is non-negotiable. The questions come in when deciding who will complete your social media marketing tasks? You can do it. But do you have time? Do you know what you are doing? You could hire someone. But that gets expensive, right? On today's episode of the Marketing Myths Podcast, Tobaria and Aaron discuss the myth that businesses don't need any help with their social media marketing.   Show notes: 
Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the main and most effective way to reach a wide range of people. But is this still true? Everyone has the internet in the palm of their hands. Has that eaten into the time people spend watching television? In today's episode of the Marketing Myths Podcast, Aaron & Tobaria talk about the effectiveness of television as a form of marketing.  Show notes: 
It takes money to make money and the more you have the more you will be seen, right? Well, when it comes to paid digital tactics, that not may be the case. In today's episode of The Marketing Myths Podcast, Tobaria and Aaron talk through the myth that the more money you throw at your paid search and display campaigns the higher your ads will rank and the more they will be seen. Enjoy!  Show notes: 
Every business owner and marketer is looking for their "golden ticket" to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren't on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? In today's episode of the Marketing Myths Podcast, Tobaria and Aaron address the myth that certain demographics aren't reachable on social media.  Check out the show notes for a bunch of graphs with all the data!  Show notes:
 Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron tackle this myth in today's episode of the Marketing Myths Podcast.  Show notes:
Do Display Ads Work?

Do Display Ads Work?


 In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press about the effectiveness of display ads, so, in today's episode, Tobaria and Aaron address this myth and talk about what you can do to make your display ad campaigns successful.   Show notes: 
 If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn't purchase. These ads are then meant to drive you back to the website to purchase the item. And they work! Well, they work for retail, but what about other businesses? Does retargeting work for B2B or service businesses? In this episode of the Marketing Myths Podcast, Tobaria and Aaron talk about how retargeting ads can be used outside of the retail world.  View the show notes here: 
According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop online. Some retailers have even gone to the extent of only advertising to their products and services to the younger generations. In today's episode, Tobaria and Aaron talk through this myth and crunch the numbers on who is shopping online. Show notes:
It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short period of time, the priority for retailers and service companies is getting as much of the $123.7 billion pie. As an incentive for consumers to buy their product over their competitors', many companies discount their products. Is discounting your products and services necessary to sell to holiday shoppers? Tobaria and Aaron debate this myth in today's episode of The Marketing Myths Podcast. Show notes: