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Go To Market Strategy and Product Launch Podcast
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Go To Market Strategy and Product Launch Podcast

Author: Arek Skuza

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Follow me here to learn how successful companies launch products and scale innovations. Get numbers, examples and case studies.
26 Episodes
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Have you ever wondered what it takes to deliver robust, digital services in the global, American enterprise world? 📌 What are the scrum masters dealing with? 📌 How to deal with teams, stakeholders, pressure, and still deliver a great experience to end-users. ✅ And AI is coming, will it influence the Scrum Master job? Let’s get together and discuss these issues with Sirisha Andavolu. Sirisha serves as the Senior Analyst and Scrum Master. She has an amazing experience with brands like Southwest Airlines, Fidelity Investments, JP Morgan Chase.
The systems we require for sustaining our lives rely upon algorithms to run. Entertainment, food distribution, healthcare, fuel, global banking, sport and wellness, and much else are becoming highly automated. AI development needs reliable moral guidance if we are to avoid some of the more catastrophic scenarios envisioned by AI critics. I am excited to conduct a conversation with Reid Blackman Ph.D., about Artificial Intelligence and ethics. Reid works with senior leaders to develop and deploy strategies that identify and solve for ethical red flags. He is a Senior Advisor to Ernst & Young and is a Founding Member of EY's AI Advisory Board. After hours, he is a father of two and, when they let him, he enjoys rock climbing.. In this LIVE conversation, we will cover: 📌 What has been discovered by researching ethics in Artificial Intelligence? Where are we now with this subject? 📌 What about the machines' responsibility? Will the robot be ever responsible for any damage? 📌 Chips under the skins, wires in our skulls, cars rushing while the driver is sleeping - any chance to make that ethical? If you like what I do, please check my website: www.arekskuza.com and grab the newsletter: https://arekskuza.com/newsletter/
Check the interview with Anurag Ranjan, who is a manager at ICONMA, American recruitment and staffing company. We live in the same city, Dallas, but due to COVID19, we couldn't meet for this face to face. We decided to get the chance and do it online. He explained what the future of the recruitment industry in the Artificial Intelligence era is. Anurag also shared his insights and recommended how to look for a position in the age of algorithms. Here is what you will learn by listening to this episode. 1. What are the benefits of AI for recruiting? 2. How can recruiters use AI? What candidates need to consider? 3. Do you think AI can take over humans in recruitment? This podcast is based on my LIVE video conversation, which you can watch here: https://youtu.be/YSWtEOnbkHg --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on the timeline and delivery of the product. Those of today, they glue many functions that touch a product - design, prototyping, customer success, marketing, operations, growth hacking, and more. Certainly, I can call them CEOs. Listen this podcast to learn:  1. Why does the proactive approach in product management pay off? 2. Extrovert or Introverts - it doesn't matter as long as information circulates. 3. Ball catcher is better than the groin. 4. Two ears and one month - good proportion This podcast is based on my article, which you can read here: https://arekskuza.com/the-innovation-blog/product-managers-personality/ --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
Product management is a dynamic field that requires a lot of tenacity and grit, but not necessarily an advanced degree like an MBA. To succeed as a PM, you’ll need to have an entrepreneurial spirit and a high level of emotional intelligence. The best PMs are confident in their abilities and willing to push the envelope in search of the next big thing. Though the road may be unconventional, the ingredients required for effective product management are the same.   Listen this podcast to learn:  1. What is a product manager? 2. What does a product manager do? 3. How can you become a product manager? 4. What skills do you need to become a product manager? This podcast is based on my article, which you can read here: https://arekskuza.com/the-innovation-blog/how-to-become-a-product-manager/ --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
What is Artificial General Intelligence? Why Elon Musk partnered with Microsoft to keep working on it.  Is your microwave going to be smarter than you? Also, why is Artificial General Intelligence a different animal than Artificial Intelligence?  Couple links: Architects of Intelligence book: https://www.amazon.com/Architects-Intelligence-truth-people-building-ebook/dp/B07H8L8T2J Subscribe to my newsletter: www.arekskuza.com 
Do you see customers' pain-points and don't know how to turn them into a powerful, digital product?  Are you wondering which idea should be turned to the new product?  You can't decide which concept is better for your customers? Embrace Slack's founder approach, which I call "SideEffect".  Listen to this podcast and start leveraging "SideEffect" tomorrow. Here is the link to slides I mention in the podcast: https://drive.google.com/file/d/1lAFk6Cw6R_1eNdkkFQqOlPUgLD8U8Un0/view?usp=sharing Check my website: www.arekskuza.com
To succeed, product managers must demonstrate a specific set of core competencies — no matter where they work. But, the role of the product manager is particularly hard to define. They operate with a wide range of responsibilities and huge pressure to deliver results, often without reporting authority.  The future of a product is never predictable. As it meanders — discovering, fine-tuning, and pivoting — product managers shape the way forward, far more so than in a larger organization which have steady-state goals and plenty of minds to guide the way. With never enough resources and always discovering unclear paths, product managers are flying the plane while building it. This brings out either the best or the worst in a person, but the opportunity to drive impact is tremendous. From strategy and positioning to pricing and customer retention, they are challenged to do more with less.
Trends capture provides a 360 perspective of the external circumstances that affect product launch and go-to market startegy. While defining future objectives for a product or service, trend capture is used as a basis on which future go to market strategy assumptions are designed. Market trend capture involves getting four puzzles together: Puzzle 1: Understand trends in consumer needs (value propositions shift and expectations) Puzzle 2: Shifts in Consumer Perception of Value are dynamic, and it necessary to track the real-time Puzzle 3: Capture the cost drivers which trends are providing Puzzle 4: Grasp and track change and evolution of the niche Curious what trends capture presentation/visualization looks like? Please go to my post and study a few examples I have uploaded for you: https://arekskuza.com/the-innovation-blog/go-to-market-strategy-building-capture-market-trends/ Happy listening!  Please provide feedback to contact@arekskuza.com
New products and product innovation are the best ways to promote growth. Apple, Microsoft, Sony, and thousands of small and mid-sized companies' managers understand that the launch of new products is necessary. Customers are impatient, they expect new features, enhancements, and continuously developing a value proposition, and they are ready to pay for it (either with money or data). At the same time, 95% of products fail because companies are mostly busy with building features, and they don't develop effective Go-To-Market strategies. Figuring out and mastering a go-to-market approach is no trivial task — it separates the organizations that will be prosperous and sustainable from those that won't. Grab the podcast with the framework, which I think, is useful in building compelling go-to market strategy.  www.arekskuza.com
How the retail will never be the same again? Amazon's retail strategy extends well beyond Amazon.com into brick-and-mortar cashier-less and pop-up stores that purposely disrupt the retail model. What is Amazon doing? What is the company tactic? Should Carrefour, Wal-Mart, IKEA, H-E-B, or Auchan be afraid? Let's see in the podcast what is Jeff Bezos's crazy journey. I am Arek Skuza, I work with companies on product launch, product market fit, and go to market strategy. Welcome to my podcast. Happy listening.
Open Innovation has been widely embraced in organizations across the world. It has proven its effectiveness in the US and Europe, as well. Many cases of it being used efficiently by businesses like P&G, Lego, Samsung, GE, Tata Group, Marico, Philips, and BlaBlaCar. On the other hand, there are still firms that are yet to embrace Open Innovation or are unable to extract value from it. The promise of Open Innovation Time savings: reduction of time-to-market via Open Innovation. Cost savings: reduction of cost-to-market Open Innovation brings more novelty to current or new customer segments than Close Innovation. Open Innovation is an efficient way to face fierce competition in an environment where new business models and processes are being scaled by fact moving innovators. Its achievement is rooted in organizing multi collaboration between various players and parties to create a sum that is greater than the parts of the partners. When put into practice, this enables organizations to access ideas, skills, technologies, and assets quickly, combine them efficiently and bring product growth quicker and cheaper.
Welcome to my next podcast. Listen to this piece to learn: 1. What is co-creation, and how you can quickly embrace it in your business? 2. Why is co-creation the future of any successfully launched and scaled product/service or microservice? 3. How did DHL leveraged co-creation to launch: - Parcelocopter; - Smart Glasses; - Trucks maintenance on the demand; Enjoy it and let me know what do you think. www.arekskuza.com
Nobody owns ideas! Execute on innovation or die EUREKing. Put the podcast on and learn: Amazon. Nike and Zalando say an open-source mindset fosters collaboration and make it easier for companies to gather resources and tackle subjects like sustainability. Nordstrom an American chain of luxury department stores, a retailer with $15.86 bln revenue in 2019 started the open-source project called Hello, Retail! The scheme aims to simplify and accelerate the process for merchants, which are adding a product to a retailer’s inventory.   Anadarko Petroleum Corporation experiments with different options, and technologies, including artificial intelligence (AI), highly effective algorithms, machine learning, and software development methods. The digital R&D teams want to figure out how these tools can leverage and accelerate the performance of the petrotech business players and partners. Enjoy it and follow me at www.arekskuza.com
The biggest and medium companies opened their innovation labs. Many companies will open innovation labs in the nearest future.  Does the corporate innovation lab bring money to the mother company? Can it change the revenue of large and medium-size companies?  Listen to this episode to learn:  1. UPS example of changing its core product with startup partnership and acquisition 2. how can executives of large companies shift the performance of their products 3. a few tips regarding the strategic angle of corporate innovation labs. If you like what I share with you, please go to www.arekskuza.com and subscribe to my newsletter, it's highly curated content about scaling startups with large companies and corporate innovation.
Don't introduce bad startups to your boss. You don't want to sound ridiculous or not prepared. How to quickly scan startups before you start doing business with them. If you want to learn more, subscribe to my weekly letter at www.arekskuza.com
"I don't know how to speak to the CEO and Board of Directors team and convince them to allocate their time into my innovative project." We had a FB Live and I explained 3 methods which you can use if you struggle with catching the attention of CEOs and Board of Directors team and you find it hard to engage them into your innovation, startups project. 1. Show money and BMC not features. 2. Calculate staff turnover cost. 3. Show CEOs how you will protect the big corporate brand. Please grab this podcast if you stuck in traffic :):) I hope I help you a little in your corporate innovation effort. Good luck !!!
How startups and corporates can build a deal faster and quicker. In this episode you will learn from 7eleven, Fidelity, Wells Fargo and AT&T executives. Some of their tips: 1. Build timeframe expectations. 2. Answer phones and emails. 3. Engage and ask questions (not obvious for corporate guys) 4. Have a clear Value Proposition (startups) learn more in the episode. Enjoy. Please follow me on: Twitter LinkedIn and grab my newsletter.
Do Not Make These Mistakes When Responding To Startup Threat Speed:  1. Do not try converting your employees into "intrapreneurs" because its oxymoronic and will cost you. Like $10M. 2. Do not wait and see. Be a fast follower instead. Do this on the outside. Build from Lego blocks. AI is one. 3. By all means have a process if you want to work with startups. Especially if you don't acquire them outright and fully. Get startups to build for you. They are better at building new things. 4. Experiment to run fast like entrepreneurs do. Use half-finished prototypes to go to market to get to proof to shut down all politics and executives with years of experience of doing the same thing over and over again. 5. We studied #Fintech sectors at the flapping edge of disruptive Armageddon: shareholders are rewarding companies for experimenting. 6. Small teams are better at disruptive innovation 'cus they have no bills to pay or as,  Stanford MBA's among you would say "solve for disruption, not vested interest." --------- Follow us on twitter.com/_100Hz Find 100Hz on LinkedIn. Arek & Maciek
Dear CEO, CMO, General Manager or innovation freak, we have a new episode for you.  Jump into this podcast and assimilate: a) Entrepreneurs have always-on curiosity and fall in love with problems. Their obsession with problems is more than a 9–5 job. b) Entrepreneurs leverage their ecosystem while companies fixate on internal specialists or buy expensively via consultants. Entrepreneurs crowdsource all the time. Delivers better skills and faster solves because ideas that bubble out of the ecosystem are more disruptive cus they connect the dots across different fields in more unusual ways. Hear about a marine biologist solving a tech company problem in the podcast.   c) More curious? Find out about a start-up that “triangulates” weather off mobile devices, conductivity, plus home based IOT and sells data to … airline and autonomous vehicle companies. Can energy go the way of email (hint: free data-driven model) and about the entrepreneur's version of the gas station of the future. d) Because you attended a “Disrupt/Transform” conference last week may make you more energised, but this will pass. Companies naturally stifle all good ideals because they have a very good reason to. If you can afford to have your ego deflated work with entrepreneurs side by side as the least knowledgeable guy in the room. You’ll get to know the startup mindset. Contact us for details.  e) Be obsessed on the end-user. Drive solipsistically if/when there’s no end user yet by totally owning the product and problem. Solve for yourself. f) Idea not working? Change tack quickly. YouTube’s original slogan was “Tune In, Hook Up.” Please don’t shout “pivot” every step of the way because nobody does that. --------- Follow us on twitter.com/_100Hz Find 100Hz on LinkedIn. Arek & Maciek
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