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Artificial Intelligence and Product Strategy podcast.
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Artificial Intelligence and Product Strategy podcast.

Author: Arek Skuza

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Follow my podcasts to learn how successful companies launch Artificial Intelligence-driven products and implement product strategy. You will find a vast number of robust case studies, insights, and manuals.
37 Episodes
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Save Lives. Save Money. Now. Nauto has the only real-time, AI-enabled fleet and driver safety platform that helps predict, prevent and end distracted driving. Piyush serves as the product director and he has incredibly insight to share. 
Oleksandr is General Manager Retail CEE at Shell | CEE Downstream Representative | Board Member.
Launching a new product or service (or entering a new market with the existing portfolio) isn't obvious. How can you ensure that you'll reach the right KPIs and achieve your business goals? For that very reason, to improve their odds, businesses leverage a plan known as a GTM strategy (go-to-market strategy).
Although the three terminologies are typically used interchangeably, they no longer pretty refer to similar things. Let's look into the three buckets of computer science and compare artificial intelligence vs. machine learning with a little deep learning grasp.
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. These are internal changes, but they are external ones. COVID19 is one of the most influential forces, which demanded many companies to revisit their go-to-market strategy.
New product development (NPD) is designing and launching products to answer a market opportunity. AI for new product development has applications across various business sectors. How does AI help to bring products faster to the market with more accurate results?
AI can fail you, and in a big way: by delivering results, which nobody cares about, or providing results only if you invest millions, which might not guarantee final success. Measuring the ROI of the Artificial Intelligence project will put you on the right track.
The hype around artificial intelligence (AI) has led to lots of jargon making the technology difficult to understand in product development. I have asked myself? What are the elements which product development should cover in the process of building great AI-powered products? I will answer the question by exploring the elements of the AI technology development process.
Lemonade is a next-generation AI company offering home insurance products. It is a pioneer in the InsurTech ocean. Its adoption of machine learning (ML) goes beyond customer experience and driving efficiencies to underwrite risks and manage claims. Considering Lemonade as a disruptor to the insurance industry, top-notch investors like SoftBank, Google Ventures, and Allianz financed the company with a $480 million funding. The investors' trust was strengthened as the startup managed to attract more than 14,000 subscribers in eight months only. It is is not the end of the fantastic story. Having reached $1m ARR in Q2 2017, Lemonade's ARR reached $10m ten months later and jumped from $1m to $100m in 2.5 years.
Ben leads the B2C Experience  Product team at FordDirect to develop and launch digital products during a time when Ford Motor Company is undergoing massive transformational change.  Ben is responsible for the product management of Ford Motor Company North America portfolio of B2C digital experiences, including ford.com, lincoln.com, ford.ca, lincolnofcanada.com, regional dealer websites, and several other digital properties. Over the last six years, Ben has led Digital Retail initiatives and has developed deep domain expertise on this subject matter. He is an automotive eCommerce leader driving efforts to simplify the car buying process and experience through digital transformation and delivering stellar digital experiences for Ford Motor Company and it’s dealer body. In this podcast, we will cover the following topics: - What are the challenges in integrating advanced digital technologies into the buying process? How Artificial Intelligence influences the process of buying vehicles but also communicating with buyers? - Personalization - is it still something new, or is it commoditized already? How does CX need to be redesigned considering customers’ expectations? - What Product Managers can do to stay more competitive and bring even more value to companies like Ford? What do companies expect from Product Managers in the era of digital technologies and direct communication?
You might think that AI requires a lot of people, funding, and complicated infrastructure.  GoPro examples prove you can start small, with one person, ready to go software, and a lot of experimentation.     In this video, I explain how GoPro began, as I think their approach is very inspirational.  They started small and experimented with solving real customers' pain points.     If you want to learn about Artificial Intelligence from home, please visit my website for more resources: www.arekskuza.com/learn     Arek Skuza
Have you ever wondered what it takes to deliver robust, digital services in the global, American enterprise world? 📌 What are the scrum masters dealing with? 📌 How to deal with teams, stakeholders, pressure, and still deliver a great experience to end-users. ✅ And AI is coming, will it influence the Scrum Master job? Let’s get together and discuss these issues with Sirisha Andavolu. Sirisha serves as the Senior Analyst and Scrum Master. She has an amazing experience with brands like Southwest Airlines, Fidelity Investments, JP Morgan Chase.
The systems we require for sustaining our lives rely upon algorithms to run. Entertainment, food distribution, healthcare, fuel, global banking, sport and wellness, and much else are becoming highly automated. AI development needs reliable moral guidance if we are to avoid some of the more catastrophic scenarios envisioned by AI critics. I am excited to conduct a conversation with Reid Blackman Ph.D., about Artificial Intelligence and ethics. Reid works with senior leaders to develop and deploy strategies that identify and solve for ethical red flags. He is a Senior Advisor to Ernst & Young and is a Founding Member of EY's AI Advisory Board. After hours, he is a father of two and, when they let him, he enjoys rock climbing.. In this LIVE conversation, we will cover: 📌 What has been discovered by researching ethics in Artificial Intelligence? Where are we now with this subject? 📌 What about the machines' responsibility? Will the robot be ever responsible for any damage? 📌 Chips under the skins, wires in our skulls, cars rushing while the driver is sleeping - any chance to make that ethical? If you like what I do, please check my website: www.arekskuza.com and grab the newsletter: https://arekskuza.com/newsletter/
Check the interview with Anurag Ranjan, who is a manager at ICONMA, American recruitment and staffing company. We live in the same city, Dallas, but due to COVID19, we couldn't meet for this face to face. We decided to get the chance and do it online. He explained what the future of the recruitment industry in the Artificial Intelligence era is. Anurag also shared his insights and recommended how to look for a position in the age of algorithms. Here is what you will learn by listening to this episode. 1. What are the benefits of AI for recruiting? 2. How can recruiters use AI? What candidates need to consider? 3. Do you think AI can take over humans in recruitment? This podcast is based on my LIVE video conversation, which you can watch here: https://youtu.be/YSWtEOnbkHg --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on the timeline and delivery of the product. Those of today, they glue many functions that touch a product - design, prototyping, customer success, marketing, operations, growth hacking, and more. Certainly, I can call them CEOs. Listen this podcast to learn:  1. Why does the proactive approach in product management pay off? 2. Extrovert or Introverts - it doesn't matter as long as information circulates. 3. Ball catcher is better than the groin. 4. Two ears and one month - good proportion This podcast is based on my article, which you can read here: https://arekskuza.com/the-innovation-blog/product-managers-personality/ --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
Product management is a dynamic field that requires a lot of tenacity and grit, but not necessarily an advanced degree like an MBA. To succeed as a PM, you’ll need to have an entrepreneurial spirit and a high level of emotional intelligence. The best PMs are confident in their abilities and willing to push the envelope in search of the next big thing. Though the road may be unconventional, the ingredients required for effective product management are the same.   Listen this podcast to learn:  1. What is a product manager? 2. What does a product manager do? 3. How can you become a product manager? 4. What skills do you need to become a product manager? This podcast is based on my article, which you can read here: https://arekskuza.com/the-innovation-blog/how-to-become-a-product-manager/ --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
What is Artificial General Intelligence? Why Elon Musk partnered with Microsoft to keep working on it.  Is your microwave going to be smarter than you? Also, why is Artificial General Intelligence a different animal than Artificial Intelligence?  Couple links: Architects of Intelligence book: https://www.amazon.com/Architects-Intelligence-truth-people-building-ebook/dp/B07H8L8T2J Subscribe to my newsletter: www.arekskuza.com 
Do you see customers' pain-points and don't know how to turn them into a powerful, digital product?  Are you wondering which idea should be turned to the new product?  You can't decide which concept is better for your customers? Embrace Slack's founder approach, which I call "SideEffect".  Listen to this podcast and start leveraging "SideEffect" tomorrow. Here is the link to slides I mention in the podcast: https://drive.google.com/file/d/1lAFk6Cw6R_1eNdkkFQqOlPUgLD8U8Un0/view?usp=sharing Check my website: www.arekskuza.com
To succeed, product managers must demonstrate a specific set of core competencies — no matter where they work. But, the role of the product manager is particularly hard to define. They operate with a wide range of responsibilities and huge pressure to deliver results, often without reporting authority.  The future of a product is never predictable. As it meanders — discovering, fine-tuning, and pivoting — product managers shape the way forward, far more so than in a larger organization which have steady-state goals and plenty of minds to guide the way. With never enough resources and always discovering unclear paths, product managers are flying the plane while building it. This brings out either the best or the worst in a person, but the opportunity to drive impact is tremendous. From strategy and positioning to pricing and customer retention, they are challenged to do more with less.
Trends capture provides a 360 perspective of the external circumstances that affect product launch and go-to market startegy. While defining future objectives for a product or service, trend capture is used as a basis on which future go to market strategy assumptions are designed. Market trend capture involves getting four puzzles together: Puzzle 1: Understand trends in consumer needs (value propositions shift and expectations) Puzzle 2: Shifts in Consumer Perception of Value are dynamic, and it necessary to track the real-time Puzzle 3: Capture the cost drivers which trends are providing Puzzle 4: Grasp and track change and evolution of the niche Curious what trends capture presentation/visualization looks like? Please go to my post and study a few examples I have uploaded for you: https://arekskuza.com/the-innovation-blog/go-to-market-strategy-building-capture-market-trends/ Happy listening!  Please provide feedback to contact@arekskuza.com
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