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The Page 2 Podcast

Author: Jacob Stoops

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Hosted by Jacob Stoops, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

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19 Episodes
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In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: (1) Why would you even want to start a podcast, (2) Podcasting branding, (3) Podcast format and episode formats, (4) Picking the right music for your podcast, (5) Our equipment and software, (6) The ins and outs of various podcasting platforms, (7) Marketing your podcast, as well as (8) Podcasting challenges and advice. This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more! This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal. This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! We talk about a number of other things including: (1) Tom’s beginnings as a copywriter and how that led him into SEO, (2) Why SEO still feels like an “add on” in many brands marketing strategy, (3) How to “win the hearts and minds” of clients, (4) The importance of looking at competitors to improve your own business cases, (5) Using a performance-based compensation model with clients, (6) The YoastCon situation and Tom’s Twitter rampage, (7) Sexual harassment, the conference circuit, gender equality, and inclusiveness, (8) Fighting Impostor syndrome and being okay with not knowing everything. So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story! This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to helping in-house SEO’s become successful. Janet has been doing SEO since the early 2000’s and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what it’s like to be the lead client-facing SEO across all major accounts, what it’s like to lead and develop less experienced SEOs, and what it’s like to work on complex projects that are packed with the pressure to perform. We also talk about working well with developers, her affinity for in-house SEOs, and much much more. This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, I talk to Nick Eubanks, Founder and CEO at From the Future and Co-Founder of Traffic Think Tank. Outside of being a damn good SEO, Nick is an entrepreneur who started his first company by 19 and sold his first company at 24. We talk about what it’s like to run a business at such a young age and how to deal with the pressure that can lead to. We talk about his inspiration for starting Traffic Think Tank. We get deep into SEO and talk about why he chose to make $30,000 his minimum engagement, talk about how simple technical SEO changes led him to drive over 1 million incremental monthly visitors to one of his client’s websites, as well as the importance of intent optimization with content and much more. This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, I speak to Samantha Mayer, my colleague and SEO Manager at Search Discovery. We talk about her non-traditional path through content management and as a marketing generalist into becoming a full-time SEO. We dive deep into being an SEO with a content and broad marketing mindset, the importance of using on-site search data to build your content strategy, and what it's like to do SEO for subjects that are *frankly* kind of boring. We also talk about her love for music - including her affinity for the band "Dawes," the "Get To" mindset which for me as a 'glass-half-empty' person has been incredibly inspirational, and much more. This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more. This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
In this episode, I speak with Matt O’Such, VP of Audience Development and SEO at Ziff Davis, the brand behind Everyday Health, What To Expect When Expecting, IGN, PCmag, Mashable. We discuss how he began as a designer, developer, database administrator in 1999, and transformed into an SEO, what it’s like to do SEO and content on such a massive scale, how to teach and develop trust with larger teams of writers to optimize content the right way, how they identify and optimize for new trends in the marketplace. We also talk about how life can become really "real" sometimes and how Matt specifically managed to persevere after his son was born with a life-threatening heart defect.  This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
Episode 10: My SEO Story

Episode 10: My SEO Story

2019-02-0802:00:14

In this episode, I turn the mic on myself to tell my full - and unfiltered - SEO story. I talk about how I got into SEO by accident, and chronicle my journey across many jobs and companies. I also talk about how things in my personal life, and several instances of fate, drove me to a career in SEO. I talk about what it's like to be at an agency when you lose your biggest client, fighting bouts of depression and impostor syndrome, my thoughts on the SEO conference circuit, share failures, success, talk my favorite SEO tools and advice, and much more. This podcast is sponsored by Anchor Send in a voice message:https://anchor.fm/page2podcast/message Become a supporter of this podcast:https://anchor.fm/page2podcast/support
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