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The Page 2 Podcast

Author: Jacob Stoops

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Hosted by Jacob Stoops, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more. Support this podcast:
25 Episodes
In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.--- Support this podcast:
In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of where SEO’s come from and this episode may be the greatest example of that yet.JP has one of the most diverse and interesting backgrounds of any SEO I’ve ever chatted with. His jobs before SEO have included time as an Archaeological Dig Consultant, a Psychological Operations Specialist in the US Army, a massage therapist, an autopsy assistant, a police officer and more.We talk about how his background ultimately led him into a career in SEO, get deep on the intricacies of building an internal search engine and how it can be used for traditional SEO, and we both talk about our challenging backgrounds and how our upbringings have shaped the people we are today.--- Support this podcast:
In this episode, we talk with Jenny Halasz, Founder and Presidnt of JLH Marketing. We discuss her 20 years of experience in the SEO industry, how she went from being a Communications Major with the hopes of going into Broadcasting to a marketing major while at NC State University, and how that eventually led her to a career in SEO. We talk about her experiences as an affiliate marketing manager for what eventually became, her rise to become VP of Search Strategy at Acronym, and her transition into owning her own business. And potentially even more importantly, we discuss what it’s like to lose your job, as well as how to pick yourself up and dust yourself off. On top of this, we even talk a little SEO. Crazy right?!? --- Support this podcast:
In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. We discuss how she began her career as a web designer focusing on Wordpress websites, a content development and social media specialist, and how she came to specialize in technical SEO. We also discuss working with developers, her favorite technical SEO tactics, the need to just be nice to other people in the industry, her first time public speaking, our mutual love of gardening, and much more!--- Support this podcast:
In this episode, we talk with Brian Gorman, SEO Director at Go Fish Digital. We discuss how Brian went from being a freelance musician and music teacher to a career in SEO. We cover how he began his career as a link penalty removal specialist, the importance of developing an SEO specialty, what it was like to speak on his first panel, dealing with impostor syndrome, how long-form content can lead to SEO success, as well as helping E-Commerce websites figure out how to handle sorting and refinements in an SEO friendly way. Also, for tv and movie fans out there – we get THIS close to having a full-on episode in which we exclusively talk The Office, drop some references from the movie Old School, reminisce about how he may have missed an opportunity to form a boy band with his brothers, and even contemplate forming our own SEO music group!--- Support this podcast:
In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences, the women’s empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more.--- Support this podcast:
In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: (1) Why would you even want to start a podcast, (2) Podcasting branding, (3) Podcast format and episode formats, (4) Picking the right music for your podcast, (5) Our equipment and software, (6) The ins and outs of various podcasting platforms, (7) Marketing your podcast, as well as (8) Podcasting challenges and advice.--- Support this podcast:
In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more!--- Support this podcast:
In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal.--- Support this podcast:
In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! We talk about a number of other things including: (1) Tom’s beginnings as a copywriter and how that led him into SEO, (2) Why SEO still feels like an “add on” in many brands marketing strategy, (3) How to “win the hearts and minds” of clients, (4) The importance of looking at competitors to improve your own business cases, (5) Using a performance-based compensation model with clients, (6) The YoastCon situation and Tom’s Twitter rampage, (7) Sexual harassment, the conference circuit, gender equality, and inclusiveness, (8) Fighting Impostor syndrome and being okay with not knowing everything. So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story!--- Support this podcast:
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