The Page 2 Podcast: An SEO Podcast

In this week’s episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem Digital Asks digital marketing podcast.Azeem shares how he began as an aspiring sports journalist and when that didn’t work out he shares how he landed his first SEO gig. He discusses his time at multiple agencies, his transition to in-house SEO roles, and the different challenges each type of role presents. We also get into salary transparency, disparities in salary, knowing your value, and we share our experiences and advice for negotiating the salary you want. We also cover off on why he decided to start a podcast and how he has used his podcast to build his personal brand.For our core topic, there’s no better way to end the season than by digging deep into Diversity and Inclusion. We talk about Azeem’s article from February entitled “Diversity and Inclusion in Marketing in 2021: Why has nothing changed?” We discuss the current state of diversity and inclusion in SEO, Azeem shares his experiences, we discuss what areas we believe are still not where they need to be, and what we can all do to continue to improve diversity and inclusion in our industry.Lastly, we take our final round of Twitter questions of the week and award an entire box of Page 2 Podcast swag.So get your popcorn ready as we tell Azeem’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker.We talk about how she went from owning a construction company to transitioning into web development, digital marketing, and then becoming a self-taught SEO. We talk about what it’s like to go through the challenge of initially learning SEO when there are so many grey areas and opinions, and how she learned SEO from an Information Architect,.Additionally, Dawn shares her thoughts on traditional education as it relates to digital marketing preparedness, why she started her own company, and her passion for information retrieval and indexing which has led her to get her Masters in the field of Computer Science, AI and Machine Learning.For our core topic, we discuss Google’s BERT and how it incorporates natural language understanding, AI, machine learning, and just what – if anything – you can do to optimize for it (spoiler: it’s not simple to optimize for).Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.So get your popcorn ready as we tell Dawn’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Chima Mmeje, Content Strategist, SEO Copywriter and Founder of Zenith Copy.We talk about growing up in Nigeria, going to college, working at hotels, working as a bartender, landing a government job (which she still works at today), why she decided to get a second job, how she became a copywriter at a content mill churning out 100,000 words per month, and how that back-breaking job led her to found her own copywriting company Zenith Copy. We also touch on why she decided specifically to focus on SaaS and tech companies, how she’s gone about developing her personal brand and establishing her presence within the SEO industry.For our core topic, we talk about topic clusters and long-form content, how to properly execute a topic-cluster strategy, we share our thoughts on whether long-form content is right for all types of pages, and talk about how to use topic clusters and long-form content to sell your products and services.Finally, we answer Twitter questions of the week and award some more swag.So get your popcorn ready as we tell Chima’s SEO story and have another great roundtable discussion. 

In this week’s episode, we talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast.We talk about his beginnings living as a young gamer, his collegiate experience in the business space and his eventual transition into digital marketing as a trainee at The Reach Group, a former digital marketing agency in Germany. We talk about how they helped him build his foundational skills, how they helped him develop his craft as a consultant, and which skills he honed on his own. We cover his roles at Searchmetrics to Atlassian, G2, and finally how we landed his gig at Shopify and what his role looks like there. As a sidebar, we all share our hilarious first websites.For our core topic, we discuss a new concept we’re calling “Zero-Based SEO” (are actually Kevin is terming it) that involves testing literally everything you can from an SEO perspective and using it to drive your strategy. It’s an amazing part of the discussion that you won’t want to miss.And finally, we take Twitter questions of the week and award some more Page 2 Podcast swag!So get your popcorn ready while we tell Kevin’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Alina Benny, SEO & Content Lead at Nextiva.We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from Freshworks to Saleshacker and eventually to Nextiva. We also talk about traditional bias against Indian SEO’s within the U.S. along with the most common misperceptions. Additionally, we cover Alina’s really awesome LinkedIn profile in which she brings the fire by publishing actual results next to her job history (something more people should do). For the core topic, we talk about content strategy in SEO, the most important aspects of doing content the right way, how to balance product SEO and selling in an era where Google values high-funnel informational content, and much more.Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.So get your popcorn ready as we tell Alina’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.

In this week’s episode, we give you a double-header as we talk to not one but two amazing SEOs! We chat with Jaimie Clark, former Head of SEO at The Wirecutter (now VP of SEO at Centerfield), and also with Christine Liang, Director of SEO at The New York Times.We discuss our previously unknown digital marketing background crossover, and both Jaimie and Christine talk about their SEO career journeys from working at different digital marketing agencies to previous experience in publishing, jumping in-house, biggest challenges, as well as what it’s been like to lead the SEO strategy at New York Times and The Wirecutter respectively.For our core topic, we dive deep into Publisher SEO and specifically what it’s like to work on SEO for a massive news site, how to work with editorial teams, doing SEO at scale, handling SEO for sites with paywalls, as well as what it was like to migrate The Wirecutter from a separate domain into a subfolder on The New York Times website.We also answer Twitter questions of the week and award some more Page 2 Podcast merch!So get your popcorn ready for this double-feature as we tell Jaimie and Christine’s SEO stories and have another great roundtable discussion.

In this week’s episode, we talk with Mordy Oberstein, liaison to the SEO community for Wix.We talk about his background as a teacher, why he decided to get out of the education field, and how he got his start in digital marketing. We go into how he landed the job at Rank Ranger and his evolution from Marketing & Content Manager to CMO. We also discuss what was behind his decision to move on and become the SEO community liaison at Wix and how he is managing to juggle leading or contributing to 3 podcasts.For our core topic, we talk about Wix SEO, tackle why Wix seems to get a bad rap in the SEO community, and touch on key SEO features and capabilities.Finally, we answer Twitter questions of the week and award some more Page 2 Podcast merch!So get your popcorn ready as we tell Mordy’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Daniel K. Cheung, SEO team lead at Prosperity Media, an SEO and Content company based in Australia, and Host of the Make SEO Simple Again Podcast.We discuss his background in speech pathology and health, his career in wedding photography, and why he eventually transitioned to digital marketing and SEO. We discuss his rise from junior SEO and content strategist and how he was able to work his way up to the team lead, talk about his best stories and so much more.For today’s core topic, we dive deep into what it’s like to run an SEO podcast, talk about how we all decided to start our podcasts, things to consider before you start a podcast, our equipment set ups and recommendations, and so much more.Finally, we read Twitter questions of the week and award some Page 2 Podcast swag!So get your popcorn ready as we tell Daniel’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Geoff Atkinson, Founder & CEO of Huckabuy, an SEO platform focused on a technology-based approach to SEO.We talk about Geoff’s evolution from ski-bum to SEO to CEO, his time and experience at Dartmouth College, how he went from Email Marketing Manager to leading all SEO & Digital at Overstock as marketplaces were on the rise, what it was like being part of the acquisition of Portico, and what drove him to found his own company Huckabuy and take it from a coupon-website to a SaaS SEO company.For our weekly topic, we discuss the ins and outs of doing Enterprise Ecommerce at massive scale, and what strategies Geoff was able to use during his time at Overstock that still work today.And lastly, we take more weekly Twitter questions and award more swag.So get your popcorn ready as we tell Geoff’s SEO story and have another great roundtable discussion. 

In this week’s episode, we talk with Veruska Anconitano, a multilingual SEO expert and digital marketing consultant with over 20 years of experience.We discuss how she started her career in the early days of the web in Italy, how she went from a journalism background to a long-term career in SEO, what it’s like being a Google Quality Rater, as well as some of her best SEO experiences and stories.For our core topic, we discuss Multilingual SEO from a content and cultural standpoint including how SEO strategy might differ from culture to culture, language to language, and how to handle SEO for non-English or non-US based websites.Finally, we answer this week’s Twitter questions and award an amazing set of laser-generated P2P coasters.So get your popcorn ready as we tell Veruska’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Paul Shapiro, Global Director of Technical SEO at Condé Nast and co-founder of TechSEOBoost, an advanced technical SEO conference.We discuss how he went from wanting to do social media marketing to SEO, his unique Twitter handle, agency vs. in-house, his funniest SEO story, the story behind the founding of TechSEOBoost, and much more.For our core topic, we talk about the rise of Technical SEO, why we think advanced technical SEO has blown up over the last few years, and the skills that make great technical SEO’s.Finally, we take Twitter questions of the week and award another Page 2 Podcast t-shirt.

In this week’s episode, we welcome Jason Barnard (aka The Brand SERP Guy), Founder & CEO of Kalicube. Jason Barnard is a digital marketing consultant who specializes in Brand SERPs and knowledge panels. He also hosts The Kalicube Marketing Podcast in which he talks with the smartest people in digital marketing on topics they know inside and out.We tell Jason’s SEO story in which he went from producing an internationally syndicated children’s show called Boowa and Kwala to a career in SEO. We also spend time paying tribute to Hamlet Batista, the late CEO & Founder of Ranksense and a guest on our show earlier this season. We share our stories and talk about the outpouring of grief and support within the industry. We can’t promise that we’ll do his legacy justice, but we felt it appropriate to pay our respects. Rest in Peace Hamlet.Please if you have the means, donate to Hamlet's GoFundMe to assist his family in their time of need: https://www.gofundme.com/f/in-memory-of-hamlet-batista

In this week’s episode, we talk with Jackie Chu, Global Lead of Intelligence at Uber.We discuss how she started at a marketing agency out of college as an unpaid intern beginning in local SEO for franchises and backlinking for lawyers, and how she has worked her way into the tech industry with roles at Yahoo, Square, Dropbox, and Uber.We get into what it’s like to do SEO for very large enterprises as well as emerging tech companies, what was behind her boomerang back to Uber, as well as diversity and representation in the industry, impostor syndrome, and much more.For our topic of the day, we dive into App Store Optimization and discuss best practices and key differences from traditional SEO.And finally, we take your Twitter questions and award another P2P t-shirt!

This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!

In this week’s episode, we talk to Mark Alves, SEO Manager at GMMB.We discuss his beginnings growing up as a beach kid in Massachusetts, going to college for political science, and his first foray into digital marketing and SEO while experimenting on his wife’s church website in the 90’s. From there we talk about his time working as a jack-of-all-trades at Freddie Mac, his time doing freelance consulting, what it was like doing SEO for ThinkGeek, and how he transitioned into agency SEO.For our core topic, we focus on doing SEO and analytics for non-profits, as well as the issue of agism within the search industry.Finally, we wrap the episode up by answering our Twitter questions of the week and selecting the winner of a Page 2 Podcast t-shirt!

In the final episode of 2020, we talk with Mr. Luke Carthy, an ECommerce growth consultant and founder of Afrodrops, an online store featuring products for natural afro and curly hair care.We discuss Luke’s background where he worked at an Electronics retailer, transitioning into selling HDMI cables on eBay and how that helped him develop a love for eCommerce which eventually led him to SEO. We discuss how he landed his first major speaking gig at an SEO conference and what it’s like becoming known in the SEO space.We also talk at length about diversity and representation within the hair care industry which led him to the founding of his company Afro Drops. We talk about what it’s like founding a business during COVID, entrepreneurship and side hustling while still doing SEO by day.In our deep dive, we get into a little post-holiday SEO as well as general Ecommerce SEO strategy, answer this week’s Twitter questions in which we give away our biggest prize ever – a Page 2 Podcast hoodie!!!

In this week’s episode, we talk with Claire Carlile, owner of Claire Carlile Marketing and a Chartered Marketer at the Chartered Institute of Marketing.We dive deep into Claire’s early career in Education and how her teaching experiences led her down the path of a career change, getting her Masters in Marketing, and how she began her career in Digital Marketing. We explore her time at agencies and how she knew that small-business marketing was her passion, and how that led her to SEO.We talk at length about impostor syndrome, getting into SEO speaking, the importance of say “Yes” to things that may scare you, as well as cover her upcoming Brightlocal Academy course.For this week’s topic, we get Claire’s perspective on what it’s like to run a small boutique marketing agency, and we answer over 10 Twitter questions submitted and declare the winner for a free Page 2 Podcast 2-shirt!

In this week’s episode, we talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency.We talk about odd jobs before we were SEO’s including ice cream and Amanda’s love for gaming, her studies in math, science, philosophy, sociology, and engineering before she got into marketing and SEO. We talk about her early career in SEO and how she found her niche as a local SEO expert and her passion for helping local businesses. Amanda also tells the story of how she crushed her interview at Locomotive, and her tips for becoming better-known within the industry.We also dive deep into diversity and inclusion within the SEO space and how we can do better, and we react to the news of the December Core Algorithm update.

In this week’s episode, we have a conversation with Helen Pollitt, Managing Director at Arrows Up, an SEO agency based in the UK.We talk about her decision to leave school at the age of 18 to get into the world of work, which eventually led her to digital marketing. We discuss how her early years led her to become an SEO, her time at agencies, how she got into public speaking, what made her decide to found her own agency, as well as her involvement with the Women in Tech SEO group.For our core topic, we dive head-first into website migrations and share our experiences and advice around some of the biggest challenges and where we’ve seen success.And of course to round out the episode, we take more Twitter questions of the week.