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Digital Marketing Dive

Author: Seth Goldstein & Shannon McGill

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A bi-weekly show about all things digital marketing from two people who do it. Seth Goldstein is a 12+ digital marketing agency pro who has helped companies of sizes get found online. Shannon McGill is a serial small business entrepreneur who helps small businesses with the resources they need to grow. Together they make a dynamic duo to help you get the most out of your Digital Marketing and online presence.
18 Episodes
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In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona. Preroll Ad:  This business book is excellent: Tiny MBA https://socl.bz/tinymba Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience  Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Looking for other great podcasts? Check out my curated list over at Podchaser Shannon Stop Checking Your Likes — Shake off the need for approval and live an incredible life by Susie Moore Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth The Matt Report Podcast → veteran content creator and director of content at Castos (our podcast hosting provider). Check out Matt Medeiros’ podcast! Shannon Local Podcasts. As small business owners, we need LOTS of knowledge…I promise there will be a podcast on what you are looking for.  Support your fellow business owners. Don’t know how to find them? LinkedIn…Search podcast…Use filters. While you are at it, connect with the podcaster and encourage them! Small business is better together!Seth’s 2 cents. Check out Podchaser to find local podcasts. Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
S2 E9 – On Community

S2 E9 – On Community

2021-02-0425:57

Title Sponsor This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the ninth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links RedditNewsletter CrewIndy HallTraffic Think TankMarketing JuntoCommunity.SwipeFiles.comLinkedIn GroupsFacebook GroupsCircle.coWordPressbbPressBuddyPressDiscourse Come this Friday to Indy Hall @ Home Open Hall. Free online co-working. (First Friday of every month) https://indyhall.org/open Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Table for Four Virtual Networking Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Indy Hall @ Home Shannon The Art of Community by Charles Vogl Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
In this episode Seth and Shannon go deep on social media filters and how they reflect on your business. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Mark Schaefer’s book Cumulative Advantage Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Marketing Junto Shannon Start with Why by Simon Sinek and Business Brilliant by Louis Schiff Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? How do we stay up with all the changes to the algorithms across the web? From Google to Facebook, to Instagram to Linkedin. Everyone of these sites has an algorithm. Learning and staying on top of the changes can be a full time job. What is a person to do? Read, read, read. You follow it or you hire someone to do it for you. Do what you’re good at and hire for the rest. Links To Resources We Talked About: Google just realized a December Algorithm + This ArticleStoopInbox → A great way to consume newsletters. This is how Seth stays up on all the Algo changesFollow leaders in the spaces that affect you on Twitter.SearchLiaison on Twitter → Google’s outward facing account to announce things like an algorithm change.Seth’s SEO Twitter listInsights On Marketing post about the Google algorithm update Shout Out (Ad) Breesy Masks – Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth BrowserStack — This web app has saved me so much time with cross-browser and device testing. It’s great! Shannon Improved Together — LinkedIn resource to promote content effectively.  Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the fifth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: WordPress.orgSquarespaceWixWebflow Shout Out (Ad) Breesy Masks – Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Swipefiles – Great membership site where you can go to view different teardowns of popular sites, landing pages, email blasts. From the design to the copy, this site helps improve how you market your brand as well as your clients’ brands. There is also a great forum community. Full of marketers and designers who are there to help. Shannon Traction Get a Grip on Your Business by Gino Wicken. Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
In this episode we talk about being authentic with your messaging on in business and in our personal lives online and on social media. Intro: Seth: Hey Everyone and welcome to the fourth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: Shannon on LinkedIn ← See examples of how Shannon is authentic on her social media.Authentic leadership and what it actually means articleWant to know how you stand? Check out this leadership quiz Shout Out (Ad) This business book is great: Tiny MBA (https://socl.bz/tinymba)Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Seth and Shannon’s Recommendations Seth StoopInbox.com – A place to get all your newsletters in a great, readable manner outside of your busy inbox. Android/iOSOn that note check out Seth’s newsletter InsightsOn.Marketing Shannon Mine isn’t an app today. My recommendation is the book Dare to Lead By Brene Brown Outro: Seth: Well that was great Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
The show notes and links to what we talked about are below: Intro: Seth: Hey Everyone and welcome to the third episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. In the last episode we went a bit off topic and discussed the very important topic of staying healthy and using technology to help us achieve that. This week we’re going to talk about helping small businesses not only get online, but thrive. Shannon, you ready to rock? Shannon: Let’s do it! Before we start diving in, can I just say something? Digital marketing is freaking scary!!!  Seth: It definitely can be. But with the right plan, it doesn’t have to be. Shannon: Seriously. You’ve seen my ineptitude when it comes to the mechanics of social media and websites… you’ve had to be my knight in shining armor more than once! For everyone listening, who shares my distaste for the details…take a deep breath. We are going to do this together! Seth: Yea, we’re in this together. Shannon: There are so many resources. So many paths to take for effective social media, and so many networks to utilize. How do you decide what’s best for you and your company? Seth: It can be daunting. But planning it out can help. Also, remember, not all networks are needed to promote your business. Go where your customers are. Shannon: I’ve found that it is of utmost importance for the small businesses that we work with to have a plan. A GOOD PLAN. Find someone to build a comprehensive plan for your business. Everything needs to work together. Social media, websites, email/text blasts, events, etc. The messaging needs to be consistent across all platforms. The messaging also needs to be consistent in its frequency. We are creating trust. Find someone who knows how to incorporate all of that into your marketing plan. If that isn’t something you can do right now, build a plan yourself temporarily until you can.  Links To Resources We Talked About: Shameless Plug: DIAM Business (Hey! Seth put that in here not Shannon)Posting to Instagram via the Vivaldi browser. (Seth’s quick tutorial on setting that up). **Note: You can only post pictures this way. Not videos.**Apps to make Social Media easierHootsuite (IG, LI, TW, FB, Pinterest)BufferTweetdeck (Free)Business.Facebook.com (A great way to manage your business presence on Facebook)Later.com (Instagram Scheduler) Seth and Shannon’s App Recommendations Seth TapTapes.com — A great way to discover new podcasts. Very much in beta, but really cool concept.sShannonIt’s an oldie but a goodie! Snapseed (Android) (iOS). I use it for my marketing photos. It is an easy way to get a polished look.  Outro: Seth: Well that was great Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Intro: Seth: Hey Everyone and welcome to the second episode of the second season of Digital Marketing Dive. This is really the first produced episode, since the last episode was more of a snippet. Anyhow, I’m already on a tangent. What a surprise. Before we introduce our topic, I want to introduce you to my lovely, talented, amazing co-host… Shannon McGill. Shannon is the Founder and Managing Director of DIAM Business Consulting in Columbus, Ohio. Welcome, Shan, glad to have you as my co-host. Why do you tell the audience a little bit more about DIAM and then we’ll dive into the show. Shannon: Talks about DIAM Seth: Fantastic! Let’s get on to our topic for today’s show… using technology to get healthy. It’s a bit off topic for Digital Marketing, but here’s a way we can tie it in on topic… we all spend so much time behind the computer that we need to figure out how to use our technology to keep us healthy as well as gainfully employed and working. Shan, I know in a past life you were a fitness coach. So this will be right up your alley. Links To Resources We Talked About: Trackers FitbitApple WatchStravaSamsung Health Programs For Physical Health Noom Mental Health Insight TimerCalmHeadspaceBuddify Things To Do While Working Standup and move your body regularlyGet a standing desk or a converter for your desk to make it standing desk compatibleEvery 30 minutes get up and walk around your office to stretch your legsListen to good music and dance a little while working Outro: Seth: Well that was great Shan. This season is going to be great! I want to thank our podcasting sponsor Castos. They are the podcast hosting we use.  Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.
A quick take on whether or not the tech giants (Google, Facebook, Amazon, and Apple) are monopolies and are they using their power to quash the competition. What do you think? Email us at hello@digitalmarketingdive.com and let us know! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
An update from DMD HQ — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
Hey Everyone! Welcome to the last episode of Season 1 of the Digital Marketing Dive. I’m Seth Goldstein, from Goldstein Media, with me, for the last time before he moves on to greener pastures is the KING OF THE INTERNET himself, Shawn Swaim of Shawn Swaim Consulting. Shawn, we’re going to miss you buddy, but we’re happy you’re so busy. You’ll come back and visit we hope. Pretty please a cherry on top! Today is a special episode. This is when we pass the co-host baton to Nicole Hallberg, aka Nicky. Nicole is a content marketer and copywriter based in the Philly area. At night she fights poor use of grammar as a superhero known as Grammar Girl. As many of you know, as I announced Nicky’s involvement at the end of February. Welcome Nicky. This week we’re talking about the power of content in your digital marketing. This week we’re doing our favorite Internet finds: Shawn: Legends of eCommerce – NEW Podcast! Ohhh shiny! Seth: 4K Stogram Nicky: Daylio Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about how to write social media posts that don’t suck. First, stop trying to sell shit Second, think about what your potential customer actually WANTS Hint: It’s not some kind of deal/coupon/special Finally, create content that’s VALUABLE to them. What’s truly “valuable?”     Entertaining (make someone laugh)     Educational (make someone think) Follow a routine of “three for you, one for me”     Think Gary Vee’s Jab Jab Jab Right Hook This week we’re doing our favorite Internet finds: Shawn: Re-Mention: Canva Seth: MainWP Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. It’s our 30th episode. We made it! Let’s see if we can come up with 30 more! This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates. We wanted to make this episode because of some new stats that have come out about SEO… In 2012 people thought Google was crazy because they updated the algorithm on average 3 times per day… Today, in 2020, that number is up to 9 times per day. Understand that fluctuations are natural… so chill out, grab a beer, and your rankings will likely recover. (As long as you’re not doing anything that is inherently risky) Preemptively eliminate the risky baggage. If you partook in “sub-par” SEO efforts in the past and Google has not dinged you yet, count your lucky stars and start removing the negative stuff Look for keyword stuffed pages & blog posts Analyze your backlink profile Start adding new, baller ass (that’s Shawn speak for “high quality”) content. The best antidote to bad SEO is Good SEO. This week we’re doing our favorite Internet finds: Shawn: Acorns Seth: Rev Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about reputation management. Remove the emotion from the situation Reply using facts, nothing else. Don’t offer some kind of compensation/free meal/etc. This week we’re doing our favorite Internet finds: Shawn: Cameo Seth: Insights On Tech Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about being a total creep. What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them. Speaking their language. Use the words that they use, not industry jargon. Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem. Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply. This week we’re doing our favorite Internet finds: Shawn:  Put your phone away for a little bit Seth: HIO Social — Hit It Off — Business Networking App Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about practical Google Analytics for Small Businesses. Before you dive in, understand there is a TON of data in there and it can be overwhelming. The  purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out. Traffic by Source – look at what area is getting you traffic compared to previous time frames Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing. Bounce Rate/time on site – if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes. Traffic by Landing Page – This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective. This week we’re doing our favorite Internet finds: Shawn: Instacart (fuck going grocery shopping) Seth: The Creative Curve by Allen Gannett Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
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