Digital Marketing Dive

Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry. Amanda is also a classically trained chef and former journalist. Find Amanda Online https://www.linkedin.com/in/amandanat/ https://sparktoro.com https://twitter.com/amandanat https://amandanat.substack.com/ If you like Digital Marketing Dive, please consider leaving us a review in the podcast directory of your choice. Each one helps out tremendously. You can the hosts online in a number of places: Seth: https://s3th.me Olivia: https://oliviasisinni.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes. Find Darryl Online https://agorapulse.com https://www.linkedin.com/in/darrylpraill/ http://darrylpraill.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently. Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter. Find Kent Online https://www.linkedin.com/in/kentlewis/ https://twitter.com/kentjlewis https://deksia.com/ https://pdxmindshare.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this blast from the past from Season 2 of Digital Marketing Dive, Shannon and Seth talk to Rand Fishkin of Sparktoro and Moz fame about his life as a founder and his impact on the world of digital marketing. Find Rand Online: https://twitter.com/randfish/ https://www.linkedin.com/in/randfishkin/ https://sparktoro.com/ The Lost and Founder book: https://amzn.to/3bNq1Ry If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/podcasts/. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ethan Beute is the Chief Evangelist at BombBomb. His company helps business people engage with others through video. Ethan is the co-author of two books: Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience and Human-Centered Communication: A Business Case Against Digital Pollution. In addition, he is the host of The Customer Experience Podcast. Find Ethan Online: https://www.linkedin.com/in/ethanbeute/ https://twitter.com/ethanbeute https://bombbomb.com/ https://bombbomb.com/podcast/ His Books Human-Centered Communication: A Business Case Against Digital Pollution: https://amzn.to/3tUYmEL (Affiliate Link) Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience: https://amzn.to/3QLBj8Z (Affiliate Link) If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Lynz Floran is the executive producer and general manager of Growth Network Podcasts, a production house for companies and individuals who want to develop podcasts for their businesses and brands. Lynz has been in the audio business for long time. He's helped the Los Angeles Bar Association with their audio archiving for their members and has done projects for all kinds of companies of all sizes. Find Lynz Online: Website: https://www.growthnetworkpodcasts.com/ LinkedIn: https://www.linkedin.com/in/lynzfloren/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are great friends and have been helping brands of all sizes get a handle on how to use the digital landscape for their products. Ted is a returning guest of Digital Marketing Dive and this is John's first time. In this episode they talk about their new book Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World. It was a fun episode. Find Ted and John Online: Ted on LinkedIn: https://www.linkedin.com/in/tedrubin/ Ted on Twitter: https://twitter.com/tedrubin/ Ted on Instagram: https://instagram.com/tedrubin Ted's Website: https://tedrubin.com John on LinkedIn: https://www.linkedin.com/in/katadhin/ John on Twitter: https://twitter.com/katadin/ John's Medium: https://katadhin.medium.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You may know Jason Falls as a social media marketing maven, but he's also an influencer marketing superhero as well. Jason works at Cornett, an advertising agency based in Lexington Kentucky, where he helps their clients connect with relevant people of influence. Jason's written the book on Influencer Marketing: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Affiliate Link), and he is a big proponent of finding influencers that have the big numbers, but influencers who actually have INFLUENCE. In this episode we talk about the book, Jason's start in radio and marketing, as well as MPN, the Marketing Podcast Network. So, let's dive in! Find Jason Online Twitter: https://twitter.com/jasonfalls LinkedIn: https://www.linkedin.com/in/jasonfalls/ Website: https://jasonfalls.com MPN: https://marketingpodcasts.net If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie is the VP of Growth for Dreamfuel Coaching based in Indianapolis, Indiana. In addition, she is a mindset and wellness coach for her own practice Inside Out Living with Jamie. She is an active member of Peak, a community of marketers whose goal is to help its members grow in their marketing careers. Find Jamie Online https://www.linkedin.com/in/jamiesewell/ https://dreamfuelcoaching.com/ https://insideoutliving.io/ https://peak.community (Invite Only Membership Community) If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://digitalmarketingdive.com. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We're back!!!!! We know it took a minute, but we're back in full force. This season Seth's joined by Olivia Sisinni, a web and graphic designer based in Philadelphia. Olivia will bring a designers take to the digital marketing topics. So, buckle up and let's get to it! Find Us Online: Seth's Twitter: @sethgoldstein Olivia's Twitter: @olivia_sisinni Marketing Podcast Network Twitter: @MPNPodcasts Check out all the great shows on the Marketing Podcast Network at MarketingPodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey All! Season 3 is on the horizon. We'll most likely start it in January. There have been a few changes. Shannon McGill is no longer the co-host! She's still the most awesome person in the whole world, but she's off on new adventures. Our NEW co-host is Olivia Sisinni, my designer and colleague over at Goldstein Media. Olivia is amazing and has so much knowledge to share. We are on a podcast network now! Yes, we've made the "Big Time!" LOL. Jason Falls, the maven of influencer marketing and digital marketing, has created Marketing Podcast Network, and we're so glad to be a part of it. The new site is hosted over at Podpages and is live at DigitalMarketingDive.com so be sure to check it out! While you wait, please go back and listen/re-listen to Season 2 of DMD, right here, and listen to Season 1 over at Anchor.fm. Talk soon! Learn more about your ad choices. Visit megaphone.fm/adchoices

Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is also an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-five of the Digital Marketing Dive Podcast. The SEASON FINALE! I’m Seth with Goldstein Media, and with me is the always amazing and talented Shannon of DIAM Business Consulting, live from, where I hope is a sunny, Orlando. Though I think it’s pouring rain right now at the time of this recording. Today we are closing out Season 2 of the podcast with one of my favorite SEO/WordPressers Pam Aungst. Pam is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Welcome, Pam! Topics & Links Who are you?How did you get started in SEO and WordPress?What is the most common question you get asked by SMB customers when it comes to SEO?Is there some magic sauce to learning SEO and getting a site to rank?Why is WordPress such a great platform for building a site that ranks?What makes WordPress so much easier to optimize?What tips do you have for people who want to build a website but aren’t sure what CMS to use?Are site builders like Wix and Square space bad for SEO?For the small business owner out there, what’s the best way to get found on Google and the other search engines?Is Google My Business a must for small local businesses? What other sites/tools are a must to getting found and growing your local business?How important is making sure your NAP (name, address, phone number) is consistent across the Web? Outro: Well, that was so much fun, Pam! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. This is the final episode of Season 2! Woop Woop! We made it! Thanks for sticking with us, sharing our content and rating us on the podcast directories. If you enjoyed the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode and season 2, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Expect season 3 to start up in the Fall! Until then, stay safe and we’ll see you on the flipside. Learn more about your ad choices. Visit megaphone.fm/adchoices

Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-three of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always the amazing and talented Shannon of DIAM Business Consulting.  This week we have our first international guest on the show, Pelpina Trip. She comes to us all the way from The Netherlands. Pelpina is best known her classes *online and off, about using your smartphone to do professional videos. She is the author of “Video Smart” THE book on how to do professional videos using your smartphone. Pelpina resides in The Netherlands with her husband and 3 kids. Topics & Links What’s your origin story?How did you first get into video?What made you decide to venture into using a smartphone’s camera for professional videos?How can small business owners utilize video in their daily activities?What are some tricks you can share with us to get the most out of our smartphones for our businesses?Do you edit the videos on your smartphone or do you just shoot with the phone and edit on a computer? Outro: Well, that was so much fun! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting.  Today we have Tamsen Webster the author of Find Your Red Thread. Which came out yesterday!!!!! Tamsen is a strategist, keynote speaker, and “idea-whisperer.” Today she’s going to tell us about the red thread in your thinking and how to make your ideas stick and resonate with people. Welcome Tamsen, Topics & Links Tell us a little about who you are and what you do.You had the chance to organize and speak at a TEDx. What was that like?Congratulations on your new book Find Your Red Thread. So what is the red thread? Why a thread and why red?On your website you say “But the best ideas aren’t found. They’re built.” Can you go into more detail about that?How can finding the red thread in an idea path help you be more productive as a small business owner or entrepreneur?What are some key lessons you’ve told small business owners and entrepreneurs about idea building? Outro: Well, that was so much fun Tamsen.  Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth talks with Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open-source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-one of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting, but unfortunately her computer decided to self-destruct and she’s currently on the hunt for a new one. She’ll be missed, but will be back on next week.  Today we have Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute. He also does the Castos podcast called Audience and the Random Show. Today we’re going to talk about podcasting and how it can be used for business to drive traffic to your site, increase ROI and brand awareness and so much more. Welcome Matt! Topics & Links This is a real thrill to have a veteran podcast on the show. Let’s dive into the podcasting side of your repertoire first. How did you first find your way into podcasting?Podcasting can be daunting for the average business owner. How do you suggest business owners and entrepreneurs get started with podcasting?Once a podcast is recorded and distributed, what tips do you have, from your experience as a podcaster and your work at Castos, for people getting the word out to the world about their show?Is podcasting something every business should invest in?Tell us a bit about Matt Report, Southcast FM, The WP Minute, and all the other content creation you do online.What do you think about Clubhouse and Twitter Spaces? Do you think the business owners should look at those platforms too? Outro: Well, that was so much fun Matt.  Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Before we get into it. Shannon and I have decided to move the show back to bi-weekly. It’s just gotten busy in our daily businesses and we need to focus on those. So for the rest of this season, these shows will come out every other week! With that, Shannon, are you ready to rock? Today we have Seth Halpern, Senior Vice President and the GM of the small/medium business segment at WP Engine & Flywheel WordPress Managed Hosting.  We’re going to talk about how picking the right hosting is imperative to your success online and some tips on how to make your site stand out online. Just a quick full disclosure, Goldstein Media is an agency partner with Flywheel and a very happy customer for more than 4+ years now. Welcome Seth! Topics & Links Let’s start off at the beginning. Who are you? What do you do? And what’s your connection to small businesses and entrepreneurs?So Flywheel and WP Engine recently joined forces (WP Engine bought Flywheel to be exact), how does this help the small business and the entrepreneur?What does a daily life look like at a WP Engine/Flywheel?The WordPress CMS now powers approximately 41% of the websites online. Why is having a good host important for companies running WordPress websites?Both WP Engine (via Torque Magazine) and Flywheel (via Layout) have excellent articles and posts about business and operations, not just hosting. How has these blogs helped educate consumers on your brands?Let’s get down the nitty gritty, what is WordPress Managed Hosting/Optimized Hosting? How does it differ from just getting a $3/mo server somewhere?A lot of these bargain hosting companies have “WordPress managed hosting,” how is WP Engine and Flywheel different? Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Corey Haines of SwipeFiles on the show. Corey is a seasoned marketers and brand builder, who is going to talk to us today about building a community, a brand for your business, doing elearning courses to educate people, and all about his love for the no-code revolution online. Welcome Corey! Topics & Links Tell us your background? How did you find your way into marketing?Before becoming an entrepreneur, you worked in the tech/marketing world at Baremetrics, right? What was the journey like leaving that 9-5ish job to go out on your own?What is a Swipe File?What is Swipefiles.com?Tell us about the community behind SwipeFiles.com?How can small businesses use the swipe file technique? What are the benefits and how does one get a swipe file started?Tell us about your courses (Mental Models for Marketing and Refactoring Growth).You are also a podcaster. You have two shows. Tell us about them?Everything Is MarketingDefault AliveYou’re a big proponent of the no-code movement? Why? How can no-code help the small business owner and entrepreneur?What are some of your no-code tools?You’re an entrepreneur and small business owner. How do you make time for all your projects, your family, and have a life outside of work?We’re all slowly getting out of the Covid-19 pandemic, finally. How has the past year-plus affected you? How have you coped? Special Offer: DIGITALMARKETINGDIVE - 50% off Swipe Files membership (swipefiles.com/membership) Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She’s going to talk to us all about how content and having a content strategy is crucial to success online and in SEO. Welcome Amanda! Topics & Links You weren’t always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You’re a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We’re all emerging from our bunkers after this last year of Covid-19, I know you’re a parent, what’s it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It’s one of the most dreaded tasks for many in the online space, but it’s an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing?  Amanda’s Links Growth Machine Free SEO Course The Writer Finder The Growth Machine Podcast Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk to Emmy Award-Winning journalist Kerry Barrett on how to get the most out of your online brand, online video, and presence online. Kerry has worked as a journalist for 20+ years and now brings her on-camera expertise to individuals and companies of all sizes. Intro: Seth: Hey, Everyone, and welcome to season two, episode seventeen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Emmy Award Winning Journalist and turned brand ambassador and video/brand presence expert Kerry Barrett of Kerry Barrett Consulting. Welcome Kerry! Topics & Links Tell us a little about your background? How did you find your way into journalism?You’ve worked all over the country, including Philadelphia, how was each place different? We’re sure you have stories for each place.How is work/life balance different now, being and entrepreneur, than it was as a TV journalist?What is Kerry Barrett Consulting? What is your aim? Let’s talk storytelling. It is such a buzz thing. How do you explain the process and the importance to potential clients in a concise way?You’re very active on social media, especially LinkedIn, how do you balance social media time with work and life?What’s your favorite social network? You’re on quite a bit. And very active.How are you using digital marketing to help your clients gain exposure and grow their business?What are some of the offerings that you do for your clients? What makes Kerry Barrett unique and special?Tell us more about your Friday livestreams and your video podcast(s)What have you taken from your time as a journalist and applied to your entrepreneur life?Hardest thing about being an entrepreneur? The most rewarding? Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner. Intro: Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Annie Ruggles of The Non-Sleazy Sales Academy Welcome Annie! Topics & Links Annie! Where did all of this come from?What do you see as the biggest challenge in sales for small business owners?What are some misguided things that small business owners do that actually turn off potential clients?What do you see as the magic sauce in digital sales?As a small business owner yourself, what do you find are some of the hardest things to stay consistent withWhat words of wisdom do you have for small business owners?https://www.facebook.com/anniepruggleshttps://annie-p-ruggles.mykajabi.com/the-non-sleazy-sales-academyhttps://www.linkedin.com/in/anniepassanisi/https://www.anniepruggles.com/ Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM. Learn more about your ad choices. Visit megaphone.fm/adchoices