Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand and New, in a discussion with host Audrey Dauvet.Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.Every two weeks, on Tuesday, Brand and New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand and New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Tish Berardhttps://www.inta.org/Officers/Pages/Berard.aspx About INTA initiatives related to innovationhttp://www.inta.org/Governance/Pages/StrategicPlan.aspxhttp://www.inta.org/Committees/Pages/BrandsandInnovation.aspxhttps://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf