Claim OwnershipSubject Matter
Subscribed: 17Played: 183
Subscribe
© Copyright 2023 Ben Bradbury
Description
Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough.
The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue?
This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode is a golden nugget of everything he’s learnt as an aspiring creator, freelance podcaster, and agency owner. Now Head of Audio at Workweek, Ben and the team are producing incredible podcasts from talented creators. If you’re looking to build, grow and monetize your audience, just like they are, this is the show for you.
Here’s what you can expect from this season.
We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach.
They’ll also be short episodes including commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to. If you want to make the most of the audio revolution, you’re in the right place.
New episodes dropping May 23, with four new episodes every week after that.
172 Episodes
Reverse
It’s not exciting, it’s not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook.
Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time.
Ben and Tommy get into how OpsAnalitica turns human activity into measurable data, why writer’s block is for amateurs, and why merging creativity with discipline is the ultimate win.
Follow Tommy:
LinkedIn: linkedin.com/in/tommyy
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Storytelling isn’t a nice-to-have, it’s the fuel that powers creators and operators. Find out how to harness the power of narrative.
Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your unique audience.
Grab a pen for the inside scoop on building your creator brand.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Why is your social media like a department store? Ben gets into it in this five-minute run down.
There are plenty of social media strategies out there but as a creator what do you really want from your posts?
Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business.
When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for.
Ben gets into how and why first-party data is where it all starts.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Why do some people seem to pack so much more into their day? The secret is learning to scale your time. Ben unpacks how.
Whether you’re a creator or operator, learning how to manage your time effectively is key to success. In this five minute run-through, Ben shares how to repurpose content, why one plus one equals three, and what exactly he means by low leverage work.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out how Grace is bridging the brand/creator gap at Fohr.
Fohr is the ambassador marketing company on a mission to create better brand/influencer partnerships.
Ben and Grace dig into why building connection between influencers and brands is the secret sauce to great content, how pain points on both sides are constantly evolving and Grace’s 3-point framework to motivate creative talent.
Follow Grace:
LinkedIn: linkedin.com/in/grace-murray-11920946
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Mike is the founder of Glisser, the award winning virtual and hybrid event platform. Hear how a post-pandemic world pushed video to the top of the agenda.
Ben talks to Mike about their experiences of working together when Ben was fresh out of university, why working from home allowed people more time to get into video, and why you should think less like an event planner and more like a TV producer to keep your audience hooked.
Follow Mike:
LinkedIn: linkedin.com/in/mikepiddock
Twitter: https://twitter.com/MikePiddock
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Jeremy Enns never made it big as a musician but he’s channeled his creativity in other ways, building a podcast marketing hub.
As founder of the Podcast Marketing Academy, Jeremy offers podcasters a step-by-step podcast growth plan that takes the guesswork out of growing their show.
He joins Ben as they discuss how Jeremy built his courses based on real life conversations with creators, why you should build tension into a show, and who he listens to in a world packed full of podcasts.
Follow Jeremy:
LinkedIn: inkedin.com/in/jeremy-enns
Twitter: https://twitter.com/iamjeremyenns
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
From sculptor to engineer, Zach Moreno loves crossing creative disciplines. Now he’s channeling all his talents into SquadCast. Find out how.
SquadCast.fm is the cloud recording platform encouraging creativity and collaboration. Over the last 5 years SquadCast has become a pillar in the podcast community, empowering thousands of podcast hosts across 130+ countries.
Ben and Zach dive into why working with others is the spice that he loves, why you should always try and walk the walk, and how the SquadCast studios are removing global barriers for creators.
Follow Zach:
LinkedIn: linkedin.com/in/zachariah-moreno-8a1a0432
Twitter: https://twitter.com/XachMoreno
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Welcome to season 7 of Subject Matter, the show giving creators the scoop on how to build, grow and monetize your podcast. This first episode is a banger.
Ben meets Michael Kadin, the Founder and CEO whose company, RedCircle, has just recently raised $6 million in funding. RedCircle is a podcast platform helping indie creators distribute their pod, analyze their audience and make money from their work.
The pair get into conversation about how Mike saw a gap in the audio market, how to manage conflict (and why sometimes tension is the growth area for great ideas), and why RedCircle’s values are what stands them apart.
Tune in, this is going to be a good one.
Follow Mike:
LinkedIn: linkedin.com/in/michael-kadin-a341571b
Twitter: https://twitter.com/mkadin
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Tom Webster loves podcasts, which explains why he’s so good at them. Here Tom downloads his wisdom on getting great at interviews, and how he learnt from the best.
Ben and Tom get into why growing up listening to radio greats like Larry King sparked a passion for connection through audio, his research on the future of podcasting, and unlocking the power of podcasts on a global scale.
You’ll also hear Tom’s unique takes on the lack of audio options for younger listeners and why it’s time audio challenged TikTok to amplify storytelling through audio.
Follow Tom:
LinkedIn: linkedin.com/in/tomwebster
Twitter: https://twitter.com/webby2001
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Season 6 is a wrap. But before Ben signs off, he’s got 6 key takeaways ALL aspiring podcasters need. Plus the chance to win a professional audit and masterclass for your show.
Ben takes you through the most important and highly actionable insights from Season 6 of Subject Matter. Dedicated to helping creators build, grow and monetize podcasts, tune in and discover how to get your show found, how to create sustainably, and how to make podcasting your full time job.
You can also win the chance for Ben and his audio team to audit, analyze and help you build your own show with a free podcast masterclass.
All you need to do is tweet Ben at twitter.com/benbradbury_ and let him know what you’ve enjoyed most about this season’s show.
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
To be a great podcaster you need to be a great consumer. Find out how to consume the kind of content that’s going to inspire your process.
In this super quick run through, Ben goes through the 20% rule, plus 3 tools that are going to help you hyper focus on the kind of content that really matters.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
What happens when audio and video interact? For podcasters the answer is: growth opportunity.
YouTube’s powerful algorithm is a huge opportunity for audio creators and in this 5-minute, highly actionable episode, Ben goes through why this platform can help drive podcast downloads.
You’ll hear how to package videos, and some of the tools you’ll need to help you optimize your reach.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
What’s the benchmark for podcast success? When a listener loves your work so much, they want to share it with their best friend. Find out how to make your audio highly shareable.
In this 5-minute run through, Ben Bradbury talks to budding podcasters on how to create content with your vertical in mind, how to avoid being seen as too promotional, and how to get the best from your podcast and social media assets.
And if you want to get into conversation with Ben about shareability, give him a follow at: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
The final piece of the brand identity puzzle. How to build your brand persona. Join Ben Bradbury in the last of this highly actionable series on branding.
With real life examples of creators following the brand identity process, Ben talks though how brand values help you construct a persona, how story archetypes help define your mission, and how podcast host Nicole Casperson put all this into action.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Chosen the brand identity that fits your personality? Now it’s time to leverage your values. In part 2 of this brand identity series, Ben shows you how.
Ben gets straight into how your brand values should be at the heart of every communication you have with your audience, informing your choice of subject matter, tone of voice and even your artwork.
Brand values build the consistency that helps your audience trust and follow you. Find out how in this all action, no noise run through.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity.
Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage, the Rebel or the Creator can be broken down into a set of defining characteristics to help brands filter their messaging and marketing activities.
Use these tried and tested frameworks to define who you are as a creator, and how you want to connect to your audience.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
How do you connect with your audience? You think of your podcast as the tip of the spear, building your offline community through online leadership. Ben introduces a creator doing exactly that.
Nicole Casperson is the journalist behind Humans of Fintech, a weekly podcast digging into stories from diverse leaders in the world of Fintech.
But her podcast is just one piece of her media company. Through her twice-weekly newsletter and carefully selected social media channels, she can fill rooms at her real life events.
And you can too when you treat your RSS feed as the gateway for connecting with your listeners. This is the episode that goes beyond audio and into all the other channels you can leverage to create real community and connection.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
What’s the advantage of creating with audio? One of the biggest advantages is the ability to explore nuance and replicate the beauty of conversation.
While it is important to maintain a good signal to noise ratio with both audio and writing, there really is no substitute for in-depth conversation to help unravel an idea.
Join Ben as he discusses why digging deep in your conversation is how you get to the gold.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Comments
Download from Google Play
Download from App Store
United States