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Blog It Boss It Radio

Author: A Branch of Holly

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Holly Sutton is a multi-award winning blogger and online marketing coach helping bloggers and business owners at any stage of their journey get one step closer to a breakthrough with their online presence. In this show, Holly dishes out actionable tips, answers your burning questions and gives you behind-the-scenes strategy solutions that she's used to get to where she is today. It's a mix of valuable online marketing advice, friendly chats, and a few personal updates too. Like what you hear? Subscribe to Blog It Boss It Radio!
26 Episodes
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Today’s question for the podcast:   I'm struggling with figuring out what I want to say on Instagram. I feel like I'm not connecting with people and also that what I have to say isn't unique compared to all the web designers that I see.   One of the things that tends to trip people up, slow you down and frustrate you is your messaging, Aka copyrighting. So today we're going to talk about copywriting and why it's so incredibly important for your business & go through strategies and techniques and tips to help perfect your copy. BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/?ref=bookmarks A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/ BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog
Today’s question for the podcast:   How do you manage your time to study and plan the day? Most of the time I invest more time in not so important things.   Batch working has truly transformed my business, but it wasn’t always easy. I was convinced that multitasking was the way I worked. With time, I’ve solidified a plan that allows me to work ahead, efficiently and have time off to truly rest. I promise you, this isn’t too good to be true!   BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/?ref=bookmarks A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/ BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog
Today’s question for the podcast:   How do you sell, without coming across as “sales-y”?   If your find yourself asking the same question, this is the episode for you. The “PS” strategy is going to help you immensely when it comes to selling yourself online.   Do you remember pen-pals? In every letter, I used to write a “P.S.” and never missed it (it’s the most important part, isn’t it!). Well today, in the digital age and the digital marketing community, the P.S. holds an powerful place in our marketing tactics.     BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/?ref=bookmarks A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/ BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog
Today’s question for the podcast:   When starting: how do you navigate the need for content in order to get traffic, with the need for traffic to read your content? You can’t get traffic without content, yet it’s hard to stay motivated to write great content while nobody is reading it.   Quality matters more than quantity. To help you do this, I have an AMAZING freebie that you can grab: The Social Media Action Plan.   You’ve probably heard me say this if you’ve ever tuned in but it’s worth repeating – there is nobody literally no one stalking your business, refreshing your news feed or seeing everything that you are putting out into the world the first time you’re sharing it. BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/?ref=bookmarks   A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/   BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog
Today’s question for the podcast: How do you deal with overwhelm and overabundance of information? It seems like I have to do so much; social media (which is a monster in itself), creating e-books & courses to earn money, mailing lists, posting regular quality content, lead magnet creation, technical knowhow, affiliate sponsorship pitches. I quit my 9-5 so I would have full time hours to work on this, and I still feel like there is not enough time to handle all of these things – how does anyone do it? Sharing your story has so much value, especially through social media, using your platform to teach educate & inspire is powerful. In this episode I’m opening up, being honest and vulnerable because I don’t want any listener to have to go through this. Let's talk about how to get over physical, mental and emotional burnout. BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/?ref=bookmarks   A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/   BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog
If you're new at starting an online business, trying to create a personal brand, or already have an online business and brand but are wanting to grow, this is the episode for you! In this episode, I share tips and strategies for building a powerful online brand and business, from learning about your audience, giving them what they want, increasing engagement, creating valuable and inspiring content, and structuring your life and business to create more freedom for yourself. IN THIS EPISODE WE LEARN ABOUT: Building an engaging social presence Implementing, learning and sharing Building relationships to know your audience Creating two way conversations with your followers 7 steps of content you can create online Creating structure to allow for more freedom Having self-belief and setting a foundation for yourself The power of affirmations Playing at your top potential Importance of discipline and consistency THE BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/ A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/ BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog/
Have you ever followed someone you know on social media who is trying to build an audience, add value, and teach and you just notice that this person is much different or better in real life than they are on social media? I've met people that are this way, and there are a lot of reasons for it. Maybe they don't put as much energy into social media or it's not a priority for them. But for those who are using social media for self-expression, building an audience and creating an influence, you can tell when someone is disconnected from their content. You don't get excited to watch or follow them or read their posts, you just tap away. The goal is to make sure you're doing everything you can to talk to your ideal clients who are potentially going to be signing up for your programs or courses. You want your ideal clients to actually listen to what you have to say and feel so connected to you that when they meet you they say, "WOW. You're the same in person that you are online." Are you ready? Let's talk about how you can get more connected to your content. THE BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/ A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/ BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog/connect
Oh content marketing. It's a strategy we're trying to manoeuvre with grace and ease but behind-the-scenes we're pulling our hair out, spending way too much time Googling things and and agonising over what the best idea really is. And don't even get me started on all the different platforms and the algorithms involved, am I right? As someone who has educated hundreds of people on how to use content marketing effective, I wanted to take a little time to tell you the 3 bad habits that NEED to stop - like yesterday - because they are hurting you and not helping your online presence. This isn't an episode telling you to do MORE. Instead, it's shedding a light on some bad habits that are robbing you of seeing results with your content. Are you ready? Let's talk about 3 bad content marketing habits that your audience hates. BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/ A BRANCH OF HOLLY INSTAGRAM: https://www.instagram.com/abranchofholly/ BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog/bad
SEO. Search engine optimisation. It makes many of us want to crawl into a hole and pretend that it doesn’t even exist, am I right? I’m guilty of having done that for the longest time until I realised that it’s not as scary as we made it out to be. Plus, there are some major benefits that can come from simple implementations on your end. Today I want to break it all down and demystify this topic for all of you - it’s time to put some strategy behind our search engine results. Search engine optimisation basically means the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast), so my goal today is to break it down to the basics, tell you where it is best to invest your time on this and to prove to you that it’s not as scary so that you can take action and get started. Even starting out small with a simple strategy can make a giant impact on the traffic that is coming to your website. Because what good is your website if no one knows it even exists? Let me put this out there though: this blog post is only the outline of this show. To get the full impact of this episode, I recommend reading along with this post and writing down all the specific details to maximise your SEO journey. If you hit play on this episode, my guess is you already know you need to be doing SEO. So let’s not ignore it anymore, okay? THE BLOGGING BREAKTHROUGH FACEBOOK COMMUNITY: https://www.facebook.com/groups/355647651558867/?ref=bookmarks A BRANCH OF HOLLY INSTAGRAM: https://instagram.com/abranchofholly BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog/seo
"Hey friend, it's me, your website. I could use a little TLC." Does just hearing this give you the shivers because you know it's true? Your website is feeling neglected, alone, sad... I heard a great analogy recently that social media should be the handshake and invitation to continue the conversation somewhere else...and that somewhere else should be your website. I had a great team to help bring my website to life and I'm sharing just what we all did to make it AMAZING. Today I'm spilling 5 ways you can update your website that will make the biggest impact on converting visitors to actual fans and email subscribers. BLOGGING BREAKTHROUGH FB COMMUNITY: https://www.facebook.com/groups/355647651558867/ A BRANCH OF HOLLY INSTAGRAM: https://instagram.com/abranchofholly BLOG IT BOSS IT RADIO SHOW NOTES: https://abranchofholly.com/blog/website 
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