Rain or Shine | Marketing & Entrepreneurship Podcast

Quick Summary: Stephanie Long, founder of Launch Your Nutrition Biz and Booked Out Nutritionist, sits down with marketing strategist Kelsey Reidl to untangle a question a lot of established founders quietly wrestle with: how do you build a personal brand on top of a business that already works, without confusing your audience or diluting what's already paying the bills? What starts as a funnel-strategy conversation turns into a much bigger one about identity, monotony, and giving yourself permission to evolve out loud.In This Episode:Why Stephanie paused content creation for months, stuck between two audiences and two programsThe real difference between "beginner" and "next-stage" content — and why most nutritionists get stuck in the messy middleWhy "the money is in the monotony" and what that means for founders who feel bored by what's workingHow to structure one funnel that leads to two offers, instead of running two competing funnelsWhy a personal brand doesn't need a grand announcement — or its own separate businessPractical ideas for finding your "hook" and turning conversations into content without losing your voice to AIKey Takeaways:If your programs solve genuinely different problems, your audience probably doesn't need two content funnels — they need one funnel with a clear self-select moment (a "not sure which one you need?" CTA) and application-style entry into the more advanced offer.Content pillars usually overlap more than founders assume — beginners want to hear what's ahead of them, and advanced audiences want reminders of the fundamentals.A personal brand isn't a rebrand. You can shift a podcast's tone and content gradually — your audience is evolving with you and doesn't need a big announcement unless you're shutting the whole thing down.Protect a few hours a week for creative content with no attached sales outcome — the only metric is whether it felt honest and alive.If AI-assisted content creation starts to feel like it's flattening your voice, the fix isn't to abandon it — it's to feed it your actual unscripted thoughts (via a recorded weekly check-in, a voice memo, or a journaling habit) so it has something real to work with.Memorable Quotes:"I could probably get most of your course information on ChatGPT or Claude... but I can't get your aura, your essence." — Kelsey Reidl"The money is often in the monotony." — Kelsey Reidl"I've been really scared to share my own opinion... this almost feels like a rebellion." — Stephanie LongResources Mentioned:Stephanie’s Instagram: @stephanielong.caStephanie’s Website: stephanielong.caKelsey’s Instagram: @KelseyReidlKelsey’s Website: KelseyReidl.comLaunch Your Nutrition Biz (Stephanie's beginner program)Booked Out Nutritionist (Stephanie's advanced program and podcast)Amy Porterfield's Digital Course Academy → Momentum membership modelThe "Yap Challenge" (short daily video prompts, referenced via a coach named Jessie)Claude, used informally by both hosts for journaling and content organizationAbout the Guest: Stephanie Long is the founder of Launch Your Nutrition Biz and Booked Out Nutritionist, and has hosted a business podcast for nutrition entrepreneurs since 2018. She's currently preparing to go on maternity leave and is rethinking how personal brand fits into an already-established coaching business.

Quick SummaryAfter eight or nine live events and nearly four years of hosting, Wave for Women co-founders Kelsey and Emily sit down for an unfiltered conversation about the fears that keep them up at night before an event — from pregnancy scares and ice storms to missing name tags and worn-out swag bags — alongside the parts of event-hosting they've learned to fully trust.In This EpisodeEmily's biggest event fear: a sick kid (or herself) making an event impossible to attendNavigating a first-trimester pregnancy and morning sickness during a live 75-person eventTwo intense weather scares — an ice storm and an air quality warning — and the "Acts of God" risk that comes with event hostingWhy every attendee has a different risk tolerance, and how that shapes hard callsThe "little things become big things" logistics spiral: name tags, tape, table assignmentsReal mishaps: a mismatched speaker time, a water shortage on a hot day, worn swag bagsWhy building an event team (and having a "runner" on standby) changed everythingWardrobe mishaps on the road — bra straps, blisters, and the case for trying on your full outfit beforehandWhat Kelsey and Emily never worry about: guest connection, public speaking, and trusting their unconventional approachWhy choosing small-town venues and unique guest speakers became a competitive advantageKey TakeawaysPlan for the things you can't control. Weather, illness, and "Acts of God" risks aren't preventable — build contingency plans and a trusted team rather than assuming you'll be lucky forever.Respect that risk tolerance varies. Not every attendee will weigh a health or weather risk the same way you do — communicate clearly and let people opt in or out.Build an event team, not a two-person show. Having a trusted "runner" on standby for last-minute needs (water, supplies) keeps hosts from being stressed out at their own event.Give yourself grace for the 2% hiccups. Wrong speaker times, mismatched dates, worn swag bags — these happen at almost every event, and naming them openly builds trust with your audience rather than eroding it.Trust your unconventional instincts. Choosing smaller-town venues and guest speakers you personally love — rather than copying what everyone else does — can become your strongest differentiator.Memorable Quotes"Don't make a mountain out of a molehill when little things go funny.""When you make decisions that just feel good in your soul, you will attract the right attendees who see in that vision, and they want to build it out with you."Resources MentionedKelsey's Instagram: @KelseyReidlEmily's Instagram: @itsemilyelliotWebsite: waveforwomen.caInstagram: @waveforwomenWave Mastermind — live coaching and blueprints for hosting events, podcasting, and public speakingUpcoming Wave for Women events: October in Elora; early 2027 in ParisAbout the HostsKelsey and Emily are the co-founders of Wave for Women, having hosted eight or nine live events over nearly four years — ranging from intimate 10-woman gatherings to events with almost 100 attendees, top guest speakers, and vendors. They also run the Wave Mastermind, a coaching community for women building podcasts, events, and businesses.

Quick SummaryNicole Crone — co-founder of My Aligned Purpose and host of a podcast with over 600 episodes — joins Rain or Shine for a candid conversation about becoming a mom at 40 after years of not wanting kids, surviving a two-year fertility journey, and navigating one of the hardest eight-week stretches her business has faced. Along the way, she shares the systems, mindset tools, and rituals that keep her grounded — from "duvet days" to yearly word-of-the-year necklaces.In This EpisodeNicole's go-to rituals for decompressing after an overloaded weekHow she uses Claude and Cowork to organize her to-do list into an Eisenhower MatrixHer lifelong love of learning — human design, astrology, Kabbalah, and yogaThe surprising vision that changed her mind about wanting kidsA two-year fertility journey, including a pregnancy loss, and what it taught her about compassion and timingWhat she wishes she'd known about postpartum boundaries as an entrepreneurNavigating the hardest eight weeks in her business's six-and-a-half-year historyHer personal toolkit for processing hard emotions (solo drives, audiobooks, trusted masterminds)Her philosophy on what to share publicly versus keep private as a personal brandWhy My Aligned Purpose builds yearly themes, challenges, and rewards into its coaching programsKey TakeawaysName what your nervous system needs, and ask for it. Vocalizing a specific need — like a full "duvet day" with zero plans — is more restorative than defaulting to "productive" rest.Trust doesn't mean things happen on your timeline. Nicole's fertility journey taught her that "the universe delivers when you know what you want and why you want it" — but not necessarily on schedule.Take the time off you think you don't need. Plan for real postpartum (or any major life transition) downtime rather than assuming you'll want to keep working — you likely won't, and you'll regret cutting it short.Process alone before you process out loud. Solo time (a drive, a cry, a walk) before bringing a hard situation to trusted people helps you find your own direction before outside opinions can sway it.Build structure your community can buy into. Yearly themes, challenges, and rewards — borrowed straight from a teaching background — deepen engagement and retention in a business or program.Memorable Quotes"It's like it does feel really big right now, but it's not going to feel really big if I decide that it's not gonna take any more of my focus, and energy, and attention.""As Dan Martell says, '80% done by somebody else is 100% awesome.'"Resources MentionedNicole’s Website: myalignedpurpose.comPodcast: My Aligned Purpose PodcastInstagram: @myalignedpurposeKelsey’s Website: KelseyReidl.comKelsey’s Instagram: @KelseyReidlTime as a Tool — Benjamin Hardy10x Is Easier Than 2x — Benjamin HardyWho Not HowHuman Design, astrology, numerology, Kabbalah (as ongoing personal studies)Claude + Cowork (for task organization via the Eisenhower Matrix)Melanie Auld (Vancouver-based jewelry brand, for the annual "word of the year" necklaces)Dan Martell (quoted concept: "80% done by somebody else is 100% awesome")About the GuestNicole Crone is the co-founder of My Aligned Purpose, a coaching and educational company she runs alongside business partner Kayla, and host of the My Aligned Purpose Podcast (600+ episodes). A former junior high and high school teacher, Nicole became a mom at 39 to her son, Cruz, after a two-year fertility journey. Her upcoming book, Aligned CEO Method: How to Stop Trading Time for Money and Have Your Most Profitable Year Yet, releases September 18th.

Quick Summary:In this episode, host Kelsey sits down with Shayla, founder of Better Than a Bot, a personal assistant service based in Calgary. Shayla shares her journey from 15 years in oil and gas to building a business on her own terms — and why hiring a personal assistant isn't just for the elite. This is a candid, inspiring conversation about time, boundaries, burnout, and building a life that actually fits.In This Episode:What a personal assistant actually does (it's not what most people think)The three biggest reasons people don't hire a PA — and why they should reconsiderShayla's three-month onboarding system and how she identifies client pain pointsThe "dead bunnies in the backyard" story and other lessons in setting boundariesThe viral Japanese monkey and what it has to do with entrepreneurshipWhy delegation is the #1 advice Shayla wishes she'd received on day oneHow LinkedIn and word of mouth built her client rosterWhy Shayla's 14-year-old daughter is her biggest reason to keep goingKey Takeaways:A personal assistant handles the personal tasks that drain your time outside of work — so you can be fully present for the things that matter.Hiring help isn't an expense; it's an investment in your sanity, your family, and your future earning potential.Saying yes to the wrong clients or projects doesn't just hurt you — it's also unfair to them. Boundaries protect everyone.Delegation is the fastest path to growth. You don't have to do it all yourself.Building trust takes time. Shayla's three-month trial period is intentional — the best client relationships develop over weeks, not in a single discovery call.Memorable Quotes:"When I started my business, I could finally control my calendar. If my daughter had an award show at school, I didn't have to ask anyone.""It's not an expense. It can actually be seen as an investment in you, in your family, in your sanity.""If it's not a right fit, it's not fair to me or to that client."Resources Mentioned:Shayla’s Website: www.betterthanabot.caShayla’s Instagram: @betterthanabotincKelsey’s Website: www.kelseyreidl.comKelsey’s Instagram: @KelseyReidlPunch the Monkey — the viral Japanese monkey Shayla references (search on Instagram!)IKEA plush monkey (sold out during peak viral fame)About the Guest:Shayla is the founder of Better Than a Bot, a personal assistant service based in Calgary, Alberta. After 15 years in the oil and gas industry, she left corporate life to build a business that gives busy professionals back their most valuable resource: time. She serves clients in Calgary and surrounding areas and is passionate about helping people live less stressed, more intentional lives.

Quick Summary:Recording live from the car en route to a Wave members' event in Prince Edward County, Kelsey reflects on the origin story that started it all — a fully sponsored podcast tour of PEC eight years ago — and unpacks why deciding to stop being a "beginner" changed the trajectory of her business. She also gives an honest, real-time update on prepping for maternity leave.In This Episode:The full story of how a Toronto co-working space event led to a sponsored six-episode podcast series in Prince Edward CountyWhy the word "decide" is about cutting off other options — and how that mindset let her charge money as a beginner podcasterThe concept of "caging yourself" and the subconscious limits we set around time, money, and ambitionAn honest, unfiltered life update on juggling client work, speaking gigs, and a looming mat leaveHow staggered payment plans and SEO/AI visibility made stepping back from the business easierWhy she's choosing to fully pause the podcast rather than "hustle" to pre-record contentKey Takeaways:Getting to the next level often requires a literal decision to stop operating like a beginner — pricing, consistency, and professionalism included.The stories we tell ourselves ("I don't have time," "I'll never...") are self-imposed cages — identifying them is the first step to breaking out.Long time horizons, not quick wins, are where real business and personal growth happen.Staggering client revenue (via 6–12 month payment plans) can make stepping away from a business — for any reason — far less stressful.Consistency, not constant presence, is what builds long-term trust with an audience.Memorable Quotes:On the meaning of commitment: "I'm not gonna hang out in beginner land anymore."On expectations of instant results: "When you stretch the time horizon, success is inevitable."On earning trust: "Consistency breeds trust."Resources Mentioned:Kelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlWave (Kelsey's community for women entrepreneurs)The June Motel — founded by Sarah Slack and business partnerLove Child Social (co-working space, Toronto)Build a New Life blog/program (Prince Edward County business development initiative)Anice Jewelry — founded by BritDrake Devonshire & Frontera Flower Farm (Wave event venues)About the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the WAVE Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.