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The Brand Marketing Podcast: Digital Marketing Insights & Startup Lessons
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The Brand Marketing Podcast: Digital Marketing Insights & Startup Lessons

Author: Brandlitic

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Amarpreet Singh from Brandlitic.com brings over a decade of digital marketing, entrepreneurship and product building experience in The Brand Marketing Podcast.
In this podcast, he will be sharing his best strategies, tactics & lessons from his experience to help you gain an edge and be ahead of the curve with your entrepreneurial efforts.

Get smarter at building brands with small knowledge capsules.

Who's it for? Well, for anyone who's determined to GROW. The audience includes (but isn't limited to) Entrepreneurs, Marketers, Advertisers, Digital Greenhorns & Social Media Experts.
40 Episodes
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Hello and welcome to today's episode of The Brand Marketing Podcast and today we'll be discussing why emotions play an important role in UX Design and how they touch that factor of emotional design in building solutions. Our human brain is an amazingly complex system, which acts as a processor that consumes, stores, processes, and reacts effortlessly. We humans, judge products by experiences that are related to our emotions. As an old saying goes in the User Experience (UX) world, “Interaction with any product produces an experience (emotion) whether it had UX or not.” UX design considers how a user interacts with and responds to an interface, service or product. That response is an emotion. We'll be covering various aspects of emotional design and relationship of emotions with our brain, tech and trust factor. Remember, Humans keep emotions and emotions keep the experiences alive I hope you liked this podcast episode... Please subscribe to my channel for daily insightful capsules on startups, digital marketing & entrepreneurship. See you in the next episode!
In this episode of The Brand Marketing Podcast, well discuss a few content marketing tips to help grab visibility on published content. It really doesn't matter what sort of content you produce, it can be textual, audio or video. A common encounter which marketers get is “Why some content attracts a crowd more, while other content is virtually ignored by the audience?” Well, the answer is quite complex. And a simple answer to the question would be that content so produced is NOT consistent. If you plan for continued success with your marketing efforts, you must follow some standards to create a strong foundation for each piece you produce. Consistent Success in Content Marketing requires a strong foundation for each produced piece. Unable to see where you should you start the journey? No worries, here’s a list of 3 content marketing tips for creating an eyeball-worthy masterpiece you’ve always planned.
In this episode of The Brand Marketing Podcast, well discuss about content creation and why use it as the main marketing weapon. You do realise that doing content marketing right could fetch you more business leads as compared to any other traditional marketing method? If not, you need to wake up fast. According to Forbes, almost 93% of B2B companies claim that major source of their business leads comes through content marketing campaigns. Here's a list of 5 tips to help you become a PRO Marketing Content creator and boost your business reach.
It's quite hard to face difficulties while running a business. But if you reverse engineer you business cycle, you'll discover that it comes down to one fundamental principle, CONTENT. Yes, content plays a major role in building your business. Here's a brief on why you must focus on producing high quality content instead of just publishing random set of articles.
Hello and welcome to today's episode of The Brand Marketing Podcast and today we'll talk about being a freelance in 2020. For the most part, being a freelancer sounds completely amazing, but sometimes having too much freedom can backfire. Well, If you don’t structure your workday, you’ll fail — it’s that simple. Personally, I’m always looking for new ways to become more efficient. I’m constantly trying to figure out if I should get up earlier, sleep later, or exercise at lunchtime to maximize productivity. I’ve determined it’s a work in progress, and I’m okay with that. To help you with what made me more efficient, I'll be sharing 3 different ways you can use to structure your workday and stay productive. Block Site - Website Blocker for Chrome: https://chrome.google.com/webstore/detail/block-site-website-blocke/eiimnmioipafcokbfikbljfdeojpcgbh?hl=en Let's get social!  https://twitter.com/brandlitic  https://www.instagram.com/brandlitic  https://www.facebook.com/brandlitic See you in the next episode!
Welcome to today's episode of The Brand Marketing Podcast and today, I'll be sharing with you why personalizing your content marketing efforts & strategies can help you boost your sales. First off, for those who are in doubt, Content marketing can be designed to handle certain stages of the buyer’s journey, but it requires work.  After this episode, you'll be having answers to the following: Is Personalizing content marketing beneficial? How can we use personalization in content marketing? How can we keep our blog strategy fresh, relevant and personalized? Lastly, I hope this podcast episode was helpful to you and delivered some value. Be sure to subscribe to get the latest updates on entrepreneurship, digital marketing & startups. See you in the next episode!
Welcome to today's episode of The Brand Marketing Podcast and today, I'll be sharing with you how you can be a bit more professional with the help of content marketing... Well, this applies to almost every business and to someone who owns a personal brand like me. After listening to this episode, you'll have the answer to the following questions: How can content marketing benefit me as a business? Can content marketing help me stand out in the market? How to win customers over my competition? How to be a professional digitally? Can content marketing tips help? Lastly, I hope this podcast episode was helpful to you and delivered some value. Be sure to subscribe for latest updates! See you in the next episode.
Welcome to today's episode of The Brand Marketing podcast and today, I'll be sharing something worthy about newsletters. So, let's get started. There’s no denying it that Email marketing has lost its shine over the past decade. But old-school marketers still cling to the hope that sending emails will have a big impact on their business. They use the word “e-newsletter” like it’s something magical and mythical and THEN one day they discover that customers are referring to the communication as “spam”. You'll be able to answer the following after listening to the episode: Is email marketing worth it in 2020? How to see the bigger picture for your digital marketing strategy? Is email a good marketing funnel to consider? Is the "Shine age" of email over? A new perspective of paid media, owned media and earned media in marketing Lastly, I hope this episode was insightful and added some value to your knowledge. Be sure to subscribe for daily updates and see you in the next episode!
Welcome to today's episode of The Brand Marketing podcast and today, I'll be sharing with you why you should consider starting a blog.  Is It worth it in 2020? For me, when I started blogging, everything changed in my life. If I can quote it, the most accurate explanation would be, “I am exactly the man I was supposed to become.” That’s the feeling I think you should aspire to if you want to start a blog. In fact, That’s the feeling you should aspire to when doing anything. With that, if you want my one-word advice, it'll be" YES! START A BLOG TODAY" but why should you? we'll let me tell you why! I hope this podcast episode was helpful to you and delivered some value. Be sure to subscribe to get the latest updates on entrepreneurship, digital marketing, and startups... See you in the next episode!
Let's talk about some SEO hack today.  First off, SEO is not dead. Far from it. Sure, it’s not the fastest way to increase your blog visitors, but if you play the long game, the results are great. I've always been a blogger. and have written about 150 blog posts in the past 1  year. About ten of them attract 80% of my website visits. For those articles, I applied this one simple SEO trick. This technique has another benefit: It allows me to find more topics to write about related to the subject at hand. This way I never run out of ideas. In this episode of The Brand Marketing Podcast, I'll take you through the exact process I use to rank my articles among the top search results on Google. Wanna know it? Then, let's get started.
Using AI digital marketing strategies can transform the way you engage with your audience. It can help you drive relevant traffic, acquire new customers, increase sales, and retain your existing customers. So, in this episode of The Brand Marketing Podcast, I'll be covering how you can use some AI digital marketing strategies for your online business. Like my content? Then don't forget to subscribe to get the latest episodes right in your inbox.
The world has come a long way in terms of technology. Today, AI (artificial intelligence) impacts numerous aspects of life in the form of smart devices, chatbots, and self-driving cars. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences. AI has been a trending topic for quite a while now. and to help you understand its impact on digital marketing, I'll be giving you insights in today's episode of The Brand Marketing Podcast. Lastly, I hope this podcast episode was helpful and provided some insights over the future of digital marketing with AI to you. Be sure to subscribe and get the latest updates.  See you in the next episode!
Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. If you want to ensure your success as a small business owner, you must stay on top of different areas of your business and carefully measure what’s going well and what isn’t. Well, in this episode of The Brand Marketing Podcast, I'll be sharing with you 4 metrics that Every Business Should Be Monitoring. By monitoring progress as a business, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. So what are we waiting for? Let's get started. Closing Words: Analyze Everything These are just four of the main metrics that will help you track the overall health of your business. However, if you want to remain profitable for the long term, you must get a handle on every aspect of your company and find small ways to improve every week. Lastly, I hope this podcast episode was helpful to you and provided some value, be sure to subscribe to my podcast to stay updated with the latest episodes.
Hello and Welcome to today's episode of The Brand Marketing Podcast, this is Amarpreet Singh and I'll be sharing with you 3 important XML checks to improve your SEO and search engine presence. So, let's get started! An XML sitemap is like a roadmap for search engines of the URLs within your website. Regularly checking them is a vital factor in preventing incorrect URLs from being crawled and potentially indexed and important URLs from being missed.  To help you with that, here are 3 checks that you should do in your monthly performance review. Here's the complete blog post, if you'd like to read the episode: How to check XML Sitemap of a Website For SEO I hope this podcast episode was helpful to you and delivered some value to improve your SEO. Be sure to include your XML review in your next search engine audit and don't forget to subscribe to my feed to get the latest updates right in your inbox. See you in the next episode!
As Google gets better at ranking stuff and understanding search intent, can we relax with the keyword research process? Not actually. Keyword research tools stay essential in digital marketing and always will be. It just matters how people make use of this for optimizing their content for search.  Despite the fact that we no more require to go after the exact keywords, an analysis of search keywords provides content ideas that pertain to searchers and also displays the gap that your material could fill up. So, Welcome to The Brand Marketing Podcast and today I'll be telling you the 5 best & free keyword research tools to use as a content marketer. Liked my content? Feel free to subscribe to get the latest updates from me right onto your screen! Lastly, I hope this podcast episode was helpful and delivered value. Be sure to subscribe to get the latest updates. Think that someone would love listening to me? Well, feel free to share along. See you in the next episode.
Hello and Welcome to today's episode of The Brand Marketing Podcast and in this episode, I'll be sharing with you the top 4 UI/UX design trends that you should watch in 2020. Well, my content is based on researching various design trends including the existing and upcoming ones.  The rapid growth of technology influences design trends every year. As designers or entrepreneurs, we need to be aware of the existing and upcoming design trends, constantly learning, improving and expanding our imagination in order to be up to date on the current market. So, let's get started. Lastly, remember, There are endless opportunities to innovate and create brand new and exciting experiences in UI space. And might be more than what we've summed up in this episode. So, Which of the trends I’ve mentioned has got you the most excited? Is there any other trend that should have been included in the list? Please let me know In the comments section below! and if you're on a platform where you don't have one, feel free to tweet me on @amarpreet25 See you in the next episode :)
Hello people and Welcome to today's episode of The Brand Marketing Podcast and today we'll talk about how you can eliminate distractions from your life and be more productive as an individual. Well, I do know that this very vast topic to cover, but just to make sense, I'll be giving a few quick action productivity tips to use. So let's get started! Every day we come to work with the best intentions, but things keep getting in the way. The little things. Busy work. And then, at the end of the day, we are like “Why didn’t the day went as planned?” Well, because of a simple reason: Distractions. So, the next question we ask: How do we be more productive? And our inner conscious answers by clearing off not so important work... Well, how to do that? Here's the answer in the form of 4 productivity tips. Here's the blog post version if you'd like to read: https://medium.com/brandlitic/4-keys-to-eliminating-distractions-8c528b5d2548 Lastly, I hope this podcast episode was helpful and delivered value. Be sure to subscribe to get the latest updates.  Think that someone would love listening to me? Well, feel free to share along. See you in the next episode.
Hello and Welcome to today's episode of The Brand Marketing Podcast and today, we'll discuss some simple strategies for finding more clients. As a business owner, there's only one thing that always makes you happy! YES, you guessed it right... New Clients... but there's this common struggle while chasing them, that is, how to find them!! Well, let's make it easy for you. I'll be sharing very simple ways to help you make this happen. So let's get started! PRO TIP: If you can’t bring yourself to offer anything free, consider coming up with a special promotion or offer that will make it clear you aren’t using a copy-and-pasted template as so many others will. The best way to approach may also depend on how you find them, so I’ll delve deeper into this topic at the end of this episode. I hope this podcast episode was helpful & delivered some value to you. Be sure to subscribe for the latest updates pn digital marketing, entrepreneurship & Startups!
Hello and welcome to today's episode of The Brand Marketing podcast and today, I'll be sharing with you the secret steps on how you can build a career online.  Before you listen to the episode on how to build an online career, I’d like to share a few quick thoughts: You only need a laptop. Maybe you’ll need a camera and microphone if you want to create videos, but that’s not even necessary. Everything I share in this podcast episode works if you want to make money from home or any other place. It’s never too late. Sure, it was better if you started on Instagram in 2013. It was better if you started on Twitter in 2008. And so forth. These are all excuses and bullshit reasons to not take action. The best day to start anything new is TODAY! There are certainly no “schemes.” If there were secret blueprints to making millions, they would remain secret. If I had a secret way to make a lot of money, I would keep it secret. That’s the truth. Get rich quick doesn’t happen. If you look hard enough, you’ll probably find a few people who built an app in 24 hours and became rich. But I wouldn’t count on that. But you already knew that. So adjust your expectations. What works for me, might not work for you. And vice versa. So don’t just listen to a single person. Instead, take in the information and think about how you can apply it to yourself. This is not a “Top 10 freelance online jobs that will make you rich” type of episode. Those podcasts are useless. Instead of finding jobs, build a career. I’ll talk about that in Step 1. That’s it. You certainly can build an online career. If the thought ever came up, it means you probably have it in you and can initially start it off as a side hustle. So, Let’s get started. Key Takeaway There are a lot of misconceptions about building a career — online or offline. The number one reason there’s so much bullshit advice on the internet is that we’re impatient. I’m no different. I’d love to come up with an idea today, work on it tomorrow, and launch it the day after. Also, it would be great if a million people were excited about whatever I launched. That doesn’t happen. But it’s fine. If you play it right, you can have a long career. Lastly, I hope this episode was helpful & added some value to your lives. Be sure to subscribe to get the latest updates. And see you in the next episode! ;)
Hello and Welcome to today's episode of The Brand Marketing Podcast and today, we'll discuss how to write a good caption on Instagram. So let's get started! Is it worth it to write captions? Maybe focusing on the images is enough. People are on Instagram for the pretty pictures anyway, right? That’s what’s going to get them to double-tap to like. But are likes what you’re really after? Why are you on Instagram? If it’s for the likes, fine, but if you want to use Instagram to make deeper connections with your audience and sell more so that you can keep helping people through your business — well, then likes aren’t enough. So, first off... you must realize that Inspiring engagement isn’t easy. It’s hard enough to get people to double-tap to like, how can you get people to comment, share, and save. In reality, The picture needs to stop the reader from scrolling, but it’s the caption that is going to really capture your audience and let you make a meaningful connection with them. Make an emotional connection The next time you post on Instagram, think about How do you want your audience to respond? Now write a message to go alongside your image (a caption). Be sure to Start with an emotional connection, then share something practical, and end with the mindset shift that you want them to remember. Are you ready to try? An insight for you: Top 5 Instagram marketing mistakes to avoid at all cost
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