Networking and Marketing Made Simple

LinkedIn Just Added More Personality To Your Posts Big update if you create content on desktop: LinkedIn has rolled out an emoji keyboard right inside the post editor. That means you no longer have to copy and paste emojis from another site or your phone. You can now add them directly while drafting your content. Why does this matter? Because emojis aren’t just for fun, they help: - Break up walls of text - Add emotion and tone to your message - Make your content more skimmable and engaging If showing more of your personality helps your audience connect with you, this is a small but powerful feature to start using. Are you a coach, consultant, or service professional who wants to uplevel your LinkedIn game and learn how to grow your business substantially over the next 12 months?  If so, then our Expert Authority Group Coaching Mastermind is for you.  Check it out here: https://www.thetimetogrow.com/expertauthority Grab a time on our calendar before the doors close on Monday, September 29th, at 9 pm EST. 

This episode is dedicated to teaching you and making you aware of the 5 important updates to LinkedIn that you need to know about:  1.  Views of content are down across the board by 20%  2. Using less than 3 hashtags will decrease your reach by 40% 3. Using 5-9 hashtags will decrease your reach by 20% and if you use more than 9, you will decrease your reach by 35% 4. Turn "Creator Mode" on to grow your following 5x as fast and limit spamming 5. Produce content that attracts positive attention and organic user engagement Optimize Your LinkedIn Profile HERE Register for our workshop HERE

In this episode, we sit down with John Magnor, a 24-year-old sales strategist who helps B2B companies build scalable, predictable revenue systems. Working primarily with software companies and service providers, John partners with founders through consulting or equity to design the sales infrastructure that growing businesses often lack.John began his career in sales at just 17 years old, learning the craft through real-world experience—cold calling, setting appointments, closing deals, and managing pipelines. Today, he uses that hands-on background to help companies transform inconsistent or chaotic sales processes into structured systems that support long-term growth.In this conversation, John breaks down how he helps organizations hire and train sales teams, develop effective scripts, implement compensation plans, and build repeatable processes that remove the founder as the bottleneck. He also shares insights on CRM systems, outbound sales strategies, call coaching, and the metrics that actually matter when scaling a business.Most of the companies John works with already have strong products or services. Their challenge isn’t the offer—it’s the lack of a clear sales process, accountability, and reliable systems. John’s focus is helping founders step out of day-to-day selling by building teams and structures that allow the business to grow without relying on one person to close every deal.This episode is packed with practical insights on sales execution, leadership, and building systems that drive consistent growth. Whether you run a B2B company or lead a sales team, you’ll walk away with actionable ideas on how to create a cleaner, more scalable approach to revenue generation.Connect with John here:ttps://pr.linkedin.com/in/john-magnorhttps://www.facebook.com/@johnpmaghttps://www.instagram.com/@johnpmagDon't forget to register for our FREE LinkedIn Content Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

When founders and small-team leaders know their work has outgrown their message, and they need messaging that reflects its depth and converts without compromise, they call M. Shannon Hernandez. Shannon is the strategist behind the Profit-Driven Messaging Ecosystem™ and a fierce advocate for protecting voice and authority in an AI-driven world.Connect with Shannon here:joyfulbusinessrevolution.com

Most people create a LinkedIn event… and never look at the data behind it.But the analytics LinkedIn now provides can completely change how you promote and grow your events.In this episode, I break down the new LinkedIn Event analytics and how you can use them to understand what’s actually working.You can now see insights like:• Daily increases or decreases in registrations• How many people are visiting the event page• Your overall engagement rate• Discovery metrics like impressions and members reachedBut it goes deeper than that.LinkedIn now shows whether people who discovered your event visited your profile, along with any profile activity generated, such as new views and followers.You can also see top attendee demographics, giving you clarity on whether the right audience is accepting your invitation.This data gives you real feedback so you can adjust your messaging, targeting, and promotion strategy while the event is still live.If you’re hosting LinkedIn events and not reviewing these insights, you’re missing one of the most powerful optimization tools the platform provides.Don't forget to sign up for our FREE LinkedIn Content That Converts Sales Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling.
Over the past decade, Jake has worked with more than 150 entrepreneurs and companies—including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that’s generated over 1 billion views online.Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.Connect with Jake here: jakeisham.com Don't forget to sign up for our FREE LinkedIn Content Creation Workshop here:https://www.thetimetogrow.com/LinkedInContentRoadmap

Mitchell Osmond is a trusted advisor, leadership consultant, executive coach, and host of the Dad Nation Podcast (Top 5% globally). With over 15 years in senior leadership, he helps high-performing men achieve success where it matters most—at home, in their health, and in their happiness—while enhancing their career success. Mitchell has guided executives, entrepreneurs, and driven professionals to bridge the gap between career achievement and personal fulfillment.His coaching, programs, and podcast equip men to lead with confidence, master their mindset, and build strong marriages and families. As a sought-after speaker and thought leader, Mitchell shares his expertise on leadership, marriage, mindset, and high-performance habits at events, masterminds, and across his digital platforms. His mission is clear: help career-driven men lead with purpose, win in every arena, and create a legacy that outlives them.Connect with Mitchell here:https://www.dadnationco.com/Don't forget to download our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Your LinkedIn “About” section isn’t a résumé summary. It’s your positioning statement.If someone lands on your profile, they should immediately understand who you are, who you help, and how you create results.In this training, I break down how to structure it the right way.Start with something personal that makes you relatable and human. Not your life story, just enough to build a connection.Then clearly state who you help and how you help them. Be specific about the problem you solve and the outcome you create.Next, include quantified metrics. Numbers build credibility. Revenue grown, teams scaled, engagement increased, clients served. Specific results separate you from everyone else.After that, highlight the key skills you’ve developed throughout your career that support those outcomes.And finally, end with a clear call to action. Tell people exactly what to do next, whether that’s visiting your website, emailing you, or booking a call.Clarity builds trust. Direction drives action.Don't forget to get our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com

Your LinkedIn profile isn’t a resume. It’s a positioning tool.If it’s not clear, optimized, and intentional, it’s costing you visibility and opportunity.Here’s what matters most:• A clear background banner that states who you help• A professional, approachable profile photo• A keyword-optimized headline (no emojis, no fluff)Use AI to identify SEO-friendly keywords your ideal client is searching for.In your About section:- Write in first person.- Share your mission.- Highlight your expertise.- Include a clear call to action.In your Featured section:- Drive traffic somewhere intentional, a lead magnet, newsletter, or booking link.In your Experience section:- Use descriptive, keyword-rich titles.- Show results.Add certifications and recommendations.Remove unnecessary graduation dates.And most importantly, connect with the right people.Your network impacts your visibility.Your profile should evolve as you do.Download our FREE LinkedIn Profile Optimization Guide Here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior.As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time. Shopper insights and strategy have been Devora’s passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She’s also the brains behind the methodology used by Google for their groundbreaking ZMOT research. Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead. She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views.Connect with Devora here:https://www.linkedin.com/in/devorarogers/https://www.facebook.com/AlterAgents/mentions/?_rdrhttps://www.instagram.com/alter_agents/?hl=enhttps://alteragents.com/Download our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

If you only had 30 minutes a day to spend on LinkedIn, would you actually know what to do?Most people don’t.They either scroll, overthink, or assume LinkedIn requires hours a day to work. It doesn’t.That is exactly why we put this training together.The premise is simple.....Everyone has 30 minutes. Not hours. Not a perfectly blocked schedule. Just 30 intentional minutes.In this episode, we break down how to use that time to actually move your visibility, presence, and opportunities forward on LinkedIn.Not by doing more.By doing the right things.We walk through how to:Grow your network intentionally without getting connect happy or risking your account- Engage in a way that builds real relationships instead of empty activity- Show up with content that positions you as an expert without posting every day- Avoid the spammy, salesy tactics that give LinkedIn a bad reputationAnd just as important, we address the one thing most people overlook.Your LinkedIn profile.Your profile is no longer a resume. It is a searchable, SEO driven asset just like a website. If it is not optimized, you are leaving visibility, engagement, and money on the table, no matter how good your content is.LinkedIn works when you treat it like relationship building, not a volume game.Thirty minutes a day is enough if you know where to focus.Small, consistent actions done the right way compound fast.Download our FREE LinkedIn Optimization Guide Here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Skip Wilson's journey in advertising began at age 16 as a copywriter. Over the years, he founded his own web design business before his career took a pivotal turn at iHeartMedia, where he served as Vice President of Digital Media for over a decade. He then created DRAFT Media Partners, an advertising execution company serving over a hundred clients. A bestselling author and host of "The Advertising Podcast," Skip's company has won two consecutive "Best Marketing Software Developer" awards. Connect with Skip here:https://www.linkedin.com/in/skipwilson/https://www.facebook.com/draftadvertisingtechnologyhttps://www.instagram.com/draftadvertising/https://draftmediapartners.com/

Stop Chasing Fake Engagement. Build Real Conversations.In this episode, I unpack one of the most important updates LinkedIn has shared about authentic engagement and trust on the platform.LinkedIn has clearly reiterated that engagement pods, coordinated commenting, and other forms of artificial interaction violate platform policy and ultimately damage the professional ecosystem.Here is what that means for creators, consultants, and business leaders using LinkedIn for real growth.Real connection matters more than inflated metrics:- Tactics designed to manufacture likes or comments might look good at first glance, but they weaken credibility and long-term visibility. - Authentic engagement is what leads to meaningful conversations, referrals, and revenue.LinkedIn is actively rewarding genuine behavior:- The platform continues to invest in systems that detect inauthentic activity and elevate real discussions. - Content that sparks thoughtful replies and follow-on conversations is what earns reach now.Your audience expects substance, not shortcuts: - If your content resonates, people will engage naturally. - That engagement carries more weight and builds trust with both your network and the algorithm.The takeaway from the training is simple.Create value. Invite conversation. Respond intentionally. Build relationships instead of chasing vanity metrics.That is how authority, visibility, and opportunity are built on LinkedIn in 2026 and beyond. Get started the right way on LinkedIn by downloading our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

The Ally Method™ makes EBITDA the symptom of strong customer systems. Marcus helps PE firms, portfolio operators, and growth leaders stop pipeline theatre, root out revenue leaks, and build growth that compounds. His tools show where renewals are slipping, where expansion is waiting, and how to turn loyalty into advocacy. Backed by behavioural science and real-world sprint-based practice, Marcus helps teams prove impact quickly, reduce churn, and scale renewal-driven revenue with repeatability.Connect with Marcus here:https://www.linkedin.com/in/marcuscauchi/

Commenting is up 24% quarter over quarter on LinkedIn.That number matters more than most people realize.It tells us three very clear things about what’s actually working right now.First:- People are hungry for thoughtful, meaningful conversations.- Quick takes and surface-level posts get seen.- But content that makes people think is what gets talked about.Second:- Who you connect with matters more than how many people you connect with.- When your network is aligned with your ICP or true business allies, engagement becomes natural instead of forced.Third:- Thought leadership and educational content win when it’s created for a specific audience.- Generic content gets scrolled past.- Content that speaks directly to your ICP invites comments, discussion, and real relationships.Here’s the takeaway most people miss:Visibility isn’t the goal anymore.Conversation is.If you want more reach, more trust, and more inbound opportunities, stop chasing volume and start building dialogue with the right people.That’s what this episode breaks down step by step.Don't forget to register for our LinkedIn workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Miriam Schulman is the #1 Artist Business Coach, author of "Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity"( HarperCollins 2023), and host of The Inspiration Place podcast. After leaving her career on Wall Street to become a full-time artist, she built a thriving business and now helps thousands of artists and creative entrepreneurs around the world do the same. Through her signature coaching program, the Artist Incubator, Miriam teaches artists how to price, market, and sell their work with confidence—without relying on social media fame. Her work has been featured in publications such as Forbes, The New York Times, and Igniting Creativity. Today, she’s recognized as the leading voice helping artists turn their passion into a profitable business while staying true to their creative vision.Connect with Miriam here: https://www.linkedin.com/in/schulmanart/https://www.facebook.com/schulmanarthttps://www.instagram.com/schulmanart/schulmanart.comDon't forget to register for our LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most coaches don’t have a content problem.They have a conversion problem.They’re showing up.They’re posting.They’re “doing the work.”And yet… revenue isn’t scaling.Here’s what’s really happening behind the scenes 👇Gap #1: You’re winging the buyer journey- Great content without a clear path leads to confusion, not clients.- If people don’t know what comes after awareness, they stall.The fix:- Create a simple, intentional buyer journey that guides someone from“I like this” → “I trust this” → “I’m ready to buy.”Gap #2: You’re stuck in creation mode- When all your energy goes into posting, there’s no time left to sell.- And sales don’t happen by accident.The fix:- Block time for follow-up and conversations- Use reminders instead of relying on memory- Repurpose content instead of constantly reinventing itGap #3: Your offer isn’t sales-ready- Even amazing offers fail when the messaging assumes too much.The fix:- Audit your sales page, bio, and recent posts like you’re brand new.- If someone knows nothing about you, is the next step obvious?Visibility without conversion leads to burnout.Clarity creates momentum.Systems create scale.If your sales feel stuck even though you’re consistent, this is where to look first.Don't forget to sign up for our Amateur to Expert 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Sreedhar Kaluva, founder of MyWorkbelt, is an experienced software engineer with a 30-year history of helping small businesses get ahead of the game. He started with his own family's small business in India, and quickly transformed it into the city’s second-largest fertilizer company. Next, he ventured into the world of IT, working as a software developer, programmer, and consultant. Despite his corporate success, working for major tech corporations in the US, Mexico, and Singapore, Sree’s true passion lies in supporting small businesses that lack the resources or knowledge of how to implement large-scale software to streamline their operations. This led him to found Unique Solutions, a custom software company launched during the pandemic to help small businesses stay afloat. After gaining insight into the biggest concerns small business owners had, he decided to develop MyWorkbelt, a fully custom back-end software solution created to specifically address these needs.Find out more about Sree and MyWorkBelt here:https://myworkbelt.com/Don't forget to sign up for our 5-Day, Amateur to Expert on LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people think an “optimized” LinkedIn profile means:• A good headline• A solid About section• A decent profile photoThose things matter.But they are not what actually moves people to trust you or take action.In this training, I break down the three most overlooked pieces of an optimized LinkedIn profile that quietly do the heavy lifting for you.1. Your background banner- This is prime real estate.- It should instantly tell someone:- Who you help, what problem you solve, and why they should keep reading.If your banner is generic, decorative, or empty, you’re leaving authority on the table.2. Your featured content sectionThis is not a place for random links.- It should function like a conversion hub:- A resource, guide, newsletter, or next step that helps someone move from interest to action without a sales pitch.This section works for you 24/7 when it’s intentional.3. LinkedIn recommendationsSocial proof is not optional.- Recommendations tell your story from someone else’s mouth.- They remove doubt, build credibility, and validate your expertise in a way no About section ever could.When these three pieces are aligned, your profile stops being a resume and starts working like a business asset.If your profile gets views but not conversations, these are usually the missing pieces.Don't forget to register for our Amateur to Expert 5 Day Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop