Instant X-Pertise: Marketing

AI isn’t just changing how work gets done.It’s changing how quickly leaders are expected to decide, and explain those decisions.In this episode, Yvette Brown and Shari Nomady unpack a pattern they’ve seen repeat across multiple technology shifts throughout their careers — from early mobile and social experiments to today’s AI moment.The difference now isn’t the pattern.It’s the compression.AI has collapsed the gap between deciding and explaining. Leaders no longer get the luxury of learning privately and explaining later.This conversation isn’t about tools or tactics.It’s about judgment, visibility, and what leadership requires when decisions become public before understanding fully forms.

95% of #AI pilots fail to scale. Not because AI doesn’t work, but because dabbling doesn’t scale.In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal:The 3 biggest killers of AI pilots (stress testing, weak business cases, and lack of fluency)How to anchor AI in GTM deliverables with a role planWhy a simple Pilot Charter changes the game for scalingWhat high-performing teams are doing differently📌 Watch now to stop dabbling and start building AI fluency.

Everyone’s claiming AI fluency. Few can prove it.In this solo episode, I break down why Theia Institute Certification (the first nonprofit-endorsed credential for AI fluency) matters right now.We’ll cover:The rise of false fluency and why dabblers freeze under pressureHow Theia Institute’s third-party scrutiny transformed our own 8-week courseWhat participants actually earn: verifiable credential, LinkedIn badge, and 6 CPE creditsThe gap between dabbling and certified fluency and why the market is already drawing the lineThis isn’t about badges. It’s about survival.And your proof point starts here.👉 Learn more at XPROMOS.COM/AI

You’re not overwhelmed. You’re stalled.And the longer you stay at the AI intersection dabbling, testing, delaying, the more likely your brand dies there.In this episode, I break down the psychology behind our “Two Roads” campaign, the villain we named, and the lie keeping most founders stuck.This isn’t about tools.It’s about what you choose when it’s time to commit.Clarity. Fluency. Movement.Let’s go.We guide leaders and creators to AI Fluency so they can amplify their edge on their own terms. Find out how at xpromos.com/ai

If you’re copying and pasting straight from ChatGPT, you might be unknowingly publishing bad data. Or worse, biased messaging.In this episode of Instant Xpertise: Marketing, we unpack one of the most overlooked risks of using AI: accepting its first output without questioning what’s actually true.Yvette and Shari reveal how generative AI tools confidently serve up bold claims, fake stats, and outdated information, and what smart marketers should do instead.You’ll learn:• Why AI is like a fast-talking vendor in a global marketplace• The 3 critical questions to ask before trusting any AI output• How to prompt for fact-checking and bias detection• Why building verification into your workflow protects your brand, and your reputationIf you care about brand integrity, accuracy, and smart use of AI, this episode is essential listening.🎧 Listen now and learn how to make AI your assistant, not your liability.Find out more at xpromos.com/ai

AI tools that promise to generate something extraordinary in one click, like the Staples easy button, sound great, until the output reads like it was written by a well-intended robot intern who’s never met your brand.In this episode, Yvette shares her firsthand experience using a podcast-to-blog AI tool that technically worked… but completely missed the mark on tone, nuance, and clarity.We break down:-- What a “wrapper” tool actually is, and why they often fall short-- Why personalized AI collaboration beats pre-built templates-- How to prompt your own LLM like a teammate, not a vending machine-- The real reason busy marketers skip repurposing (hint: cobbler, no shoes)If you care about quality, brand voice, and efficiency, this episode will save you from chasing the wrong shortcuts.Check it out now. Your content (and your audience) will thank you.Find out how to get AI-fluent at xpromos.com/ai

Not everything should be automated, and that’s great newsfor marketers.In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever.You’ll learn the four critical roles humans must play in anAI-powered workflow, including:• Defining the objective• Making judgment calls• Catching risk and context• Improving systems over timeIf you’ve ever wondered where your value fits in anAI-dominated world, this episode will give you clarity and confidence.Want to know more? Visit https://xpromos.com/ai

Let’s be real: You’ve heard the term “LLM” dozens of times, but do you actually know what it means?No shame; most people don’t.In this episode, we explain what a Large Language Model is, why it matters for your role, and how reasoning models like GPT-4o, o3, and o4 are turning AI from a novelty tool into a strategic partner for marketers who know how to use them.Want to accelerate your team's learning curve: find out how we can help at xpromos.com/ai

You smiled and nodded when your boss asked what AI tools you’re using.But inside? Full panic.Don’t worry—we’ve got you.In this episode of Instant Xpertise: Marketing, we unpack what’s really keeping smart marketers stuck when it comes to AI—and share 3 dead-simple steps to get started this week.This isn’t another “just prompt better” episode.It’s real talk for people who are trying to learn AI on top of their actual job.Start small. Start messy. Start here.Find out more at xpromos.com/ai

You don’t need another AI tool. You need to learn how to talk to the ones you already have.Most marketers quit on ChatGPT, Gemini, Claude, and others too soon because they get bland, boring output.In this episode of Instant Xpertise: Marketing, wereveal the 3-part formula that instantly upgrades your prompts and makes AI actually useful. We built it based on the inside skills learned while prompt engineering for one of the world’s largest LLMs. Real-world use cases, zero fluff. You’ll walk away with the framework and prompt concepts we use every day to write, plan, and communicate faster and better. Start your AI pilot now:https://xpromos.com/aiConnect with us on LinkedIn: Yvette | ShariLike, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.Music Title: Inspiring Optimistic Upbeat EnergeticGuitar Rhythm https://www.patreon.com/posts/62282987Released by: Oleg Mazurhttps://soundcloud.com/fm_freemusicMusic promoted by https://www.chosic.com/free-music/all/

Drowning in AI hype, tools, and terms like "agentic workflows"? You’re not alone. In this episode, Yvette Brown and Shari Nomady of XPROMOS strip it all back to the basics. No fluff. No fear-mongering. Just straight talk on how AI can give you your time back, starting today.They’ll show you how even simple AI tools can make your daily tasks easier (including fixing an old sprinkler box in minutes), why asking the right question matters more than ever, and what you actually need to know to stay relevant in this new era.🎧 If you’ve been hesitant, burnt out, or just don’t know where to start making meaningful progress with AI, this is your episode. Real advice. Real clarity. Real impact.📍 Start your AI pilot now: https://xpromos.com/ai💬 Connect with us on LinkedIn: Yvette | Shari👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987Released by: Oleg Mazur https://soundcloud.com/fm_freemusicMusic promoted by https://www.chosic.com/free-music/all/

Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results.In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization at scale possible.🔍 What you’ll learn:• Why vague personas make AI output ineffective• How to identify powerful subsegments using AI• A step-by-step look at building personalized campaigns that convert• How prep work—done right—makes AI worth the investment💡 If your ABM or social strategy isn’t getting the traction you hoped for, this episode is your blueprint for using AI to get focused and get results.📍 Start your AI pilot now: https://xpromos.com/ai💬 Connect with us on LinkedIn: Yvette | Shari👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987Released by: Oleg Mazur https://soundcloud.com/fm_freemusicMusic promoted by https://www.chosic.com/free-music/all/

What do you get when Harvard Business School, Wharton’s Ethan Mollick, and 776 Procter & Gamble professionals team up to test the real-world power of generative AI? The kind of data-backed proof that finally silences the skeptics.In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the groundbreaking study that's reshaping how we think about AI, productivity, collaboration, and the future of work.✨ You’ll learn:• How AI boosted individual performance to match full team output• Why emotional support from AI is a real thing (yep, really)• How functional silos are being smashed in top-tier organizations• Why NOW is the time to upskill—or risk being left behindThis isn’t just theory. It’s the wake-up call your team can’t ignore.🔗 Watch now and discover how to get ahead—before it’s too late.👉 Don’t forget to like, subscribe, and hit the bell for more AI-powered marketing insights.See the study for yourself at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5188231Get started on your training at https://xpromos.com/aiMusic Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987Released by: Oleg Mazur https://soundcloud.com/fm_freemusicMusic promoted by https://www.chosic.com/free-music/all/

Worried about AI and data security? You’re not alone. But let’s get real: how much of your daily work actually needs MI6-level protection?Sure, trade secrets like the Coca-Cola formula need to stay locked down. But what about competitive research, biz dev emails, or brainstorming sessions? The truth is that AI can help you accelerate a huge portion of your workload without compromising security if you know how to use it correctly.In this episode, we break down:🔹 The real risks vs. the overblown fears of AI security🔹 How to safely use AI while protecting sensitive data🔹 Why letting fear hold you back is the real threat to your careerAI isn’t going away, and the people who master it will win. Are you one of them? Hit play now. 🎧👇Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987Released by: Oleg Mazur https://soundcloud.com/fm_freemusicMusic promoted by https://www.chosic.com/free-music/all/

You know that moment in Jerry Maguire when Tom Cruise is pleading, “Help me help you?” That’s exactly how we need to be thinking about AI.If AI isn’t giving you the results you want, it’s not the tech, it’s how you’re using it. Almost no one yet realizes that AI works best when you let it guide you. In this episode, we’re breaking down the simple shift that changed everything for us and our AI Transformation Council, plus the exact framework that makes AI work for you, not just with you.If you’ve been treating AI like a fancy Google search, it’s time to rethink the relationship. Let’s fix that—hit play now. 🎧👇

Discover how to transform static lead magnets into interactive experiences that captivate your audience and boost response rates, all with the help of an off-the-shelf AI LLM. In this episode, Yvette and Shari share EXACTLY how they used ChatGPT to create a personalized quiz (from idea to HTML) in under two hours, a process that used to take 20+ hours! Learn practical tips on how to collaborate with AI, optimize your expertise, and create marketing assets that truly move the needle. If you're ready to work smarter, not harder, this episode is a must-listen! 🚀 🎧 Tune in now to start making AI work for you! Want to make your static assets dynamic? We can teach you how, show you how, or do it for you: xpromos.com/ai

Welcome to the finale of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 8 of 8: 64 How to use AI to uncover needle-moving Demand Gen KPIs. Skill up your team with AI: see complete details at ⁠xpromos.com/ai⁠

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 7 of 8: 64 KPIs for Sales Leaders to Crush with AI. Skill up on AI now: see details at ⁠xpromos.com/ai⁠ Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 6 of 8: How marketers can use AI to generate quality social posts in minutes. XPROMOS offers multiple pathways for sales and marketing teams to skill up with AI. See details at ⁠xpromos.com/ai⁠

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 5 of 8: How Sales Teams Can Personalize Messaging at Scale with AI. Explore AI training options for your sales and marketing team at ⁠xpromos.com/ai⁠