DiscoverInstant X-Pertise: Marketing
Instant X-Pertise: Marketing
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Instant X-Pertise: Marketing

Author: XPROMOS Marketing Mastery

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Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
38 Episodes
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There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic?  In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, and how you can replicate and customize their efforts for your business. --- Send in a voice message: https://anchor.fm/XPROMOS/message
When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In our final episode interview with Cathy Parks, retail sales guru, she shares the secrets of the PARKS Method and the core principles of how to sell to retail stores. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com  --- Send in a voice message: https://anchor.fm/XPROMOS/message
Learn why you have to expand your solo product in a full line, and get hot tips from PARKS Method creator Cathy Parks on how to do it. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
According  to consumer goods sales expert Cathy Parks, “The profits are in the journey”.   Find out exactly what that means in this episode. Cathy Parks is the creator of the PARKS Method for selling to stores. To reach Cathy for help on selling your own product to retail stores, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
Three mistakes to avoid at your million-dollar national buyer presentation meeting. Insights from Cathy Parks, retail marketing expert and creator of the PARKS Method for   selling to stores. To reach Cathy and check out what Sell to Stores is all   about, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
Three common mistakes to absolutely avoid when trying to sell to stores. We are  joined in this episode by Cathy Parks, retail marketing expert and creator of   the PARKS Method for selling to stores. To reach Cathy and get help selling your own consumer product into retail stores, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
In the last 6 weeks, we've launched one course, run one 5-Day LIVE Workshop, and two 5-Day LIVE Challenges.  Find out what it was like, why we did it, and what you can learn from our experience. If you'd like to know more about our training courses, visit https://xpromos.mykajabi.com/. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this episode, Shari shares a huge value nugget as she discusses the correlation between agency profitability and client relationships. Bottom line: her secret for  eliminating competition and price sensitivity is to become essential to your clients.  Find out how. --- Send in a voice message: https://anchor.fm/XPROMOS/message
We are working fast and furious to launch our new subscription course focused on helping small business owners accelerate their growth in this new normal. Here's our own list of three ways to thrive: 1. Your resiliency is your greatest asset. Use it. 2. Find your pivot. This is an amazing opportunity to find your way into a new online space. 3. Embrace change. Check out our free webinar on pivoting at thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
Surviving 31 years in business means pivoting along the way. Hear about our 4 major pivots and what we are doing to help small business owners who need to pivot today. For more details visit thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with the right mix of bucket list rewards and stretch incentives to boost sales 20%. Insight #29 is a seven-figure example of how to revive dead prospects, and insight #30 demonstrates, in a powerful way, how you can collab to go big. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 26: XPROMOS Instant Marketing Insights #25-27 are the last three insights from the purchase phase of the customer journey.  In this episode, we share how you can borrow interest from the buzz of innovation. Plus, an example from Philips Media of how some campaigns are so obvious that you just run with them.  Finally, how we embraced a passion of Farmer John's target audience through a highly coveted brand partnership to drive millions in earned media and more. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost. Insight #23 reveals how a smart, small incentive delivered 4X quota on a 5-figure consumer purchase. Finally, Insight #24 showcases through Mike's Hard Lemonade the importance of motivating your audience with a reward they COVET. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 24: XPROMOS Instant Marketing Insights #19-21 features more insights from the purchase phase of the customer journey, including how Coca-Cola drove impulse upgrades at a QSR, how bundling created one of the most successful holiday sales lifts ever for Mattel toys and a regional retailer, and how a value meal reward helped a video game brand maintain shelf space. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 23: XPROMOS Instant Marketing Insights #16-18 features more success stories from the purchase phase of the customer journey. Listen in to see how a made-up anniversary led to the best sales year ever for a brand that had been around for over 60 years. You'll also hear how we maximized sponsorship value and drove a positive ROI by sharing assets across corporate silos. And finally, hear how we created unique value for Mattel's best retailers to ensure success and support of the Barbie brand. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 22: XPROMOS Instant Marketing Insights #10-12 are all about legacy, from the purchase phase of the customer journey. One story is about a wildly successful toy brand that ran its course. Insight #11 describes the launch of a promotion so successful that the HBA brand continued to run it for over 20 years. And the third discusses an award-winning program that tapped into the most popular Star Trek episode of all time.  Tune in as we share the stories and takeaways to inspire you to generate amazing results for your next marketing campaign. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 21: XPROMOS Instant Marketing Insights #10-12 feature success stories from billion-dollar companies like Sage software, Tecate Beer and Farmer John as we explore ways to generate trial in the customer journey. For more information on us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9 covers insights and takeaways from major brands like Mattel, Bandai, and Oroweat as we progress from the interest to the trial phase of the customer journey. To learn more about us, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this EP 19, we've compiled Instant Marketing Insights #4-6 from XPROMOS 30in30 celebration of our 30th anniversary. These insights are from the beginning of the customer journey. Each one is a success story from a well-known brand,  that includes actionable takeaways you can use to boost your own marketing results. For more information on XPROMOS, visit our show page at xpromos.expert --- Send in a voice message: https://anchor.fm/XPROMOS/message
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