DiscoverInstant X-Pertise: Marketing
Instant X-Pertise: Marketing
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Instant X-Pertise: Marketing

Author: XPROMOS Marketing Mastery

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Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
46 Episodes
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This week we went live with Cathy Parks, creator of the PARKS Method of selling to retail stores and our collaborator on the Sell to Stores brand. In this presentation, Cathy shared with a group of inventors four major trends affecting brick and mortar retailers right now. Since these trends affect a broader range of marketers, we decided to get a portion of those recordings out to all of you in this episode of instant-expertise: marketing.  For more information on Sell to Stores, visit selltostores.com For more information on XPROMOS Marketing Mastery, LLC, visit xpromos.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this final installment of special podcast episodes dedicated to ABM, Shari and Yvette shed some light on the secret sauce of connecting your brand story to the needs of your buyer personas. To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. Installment four of five special podcast episodes dedicated to ABM, features Shari and Yvette sharing 11 ways that you can spice up the creativity in your own ABM campaign. To download a one sheet on the 11 Creative Ways, or to learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this third of five special podcast episodes dedicated to ABM, Shari and Yvette discuss the importance of mixing up your touchpoints, and share insights on how you can say the same thing over and over without boring your prospect. To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This second of five special podcast episodes dedicated to ABM levels the playing field for small businesses by sharing the 7 major steps you need to take to build your own ABM program. To learn more about ABM and to download a one sheet on the 7 steps, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This first of five special podcast episodes dedicated to ABM dives into its origins and why it’s now the must-have strategy for every B2B marketer. For more information on ABM, visit the XPROMOS ABM microsite at abm.xpromos.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
In EP 31   we discussed the seeds we were planting in the pandemic. Now they're   sprouting and we are nurturing during this critical phase. Find out what we've learned and how you can benefit. --- Send in a voice message: https://anchor.fm/XPROMOS/message
Change is scary. The alternative is worse. Obsolescence isn’t new. Often technology dooms certain businesses, this time its the pandemic. Can you find a way to use your superpower to serve your customers differently? --- Send in a voice message: https://anchor.fm/XPROMOS/message
There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic?  In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, and how you can replicate and customize their efforts for your business. --- Send in a voice message: https://anchor.fm/XPROMOS/message
When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In our final episode interview with Cathy Parks, retail sales guru, she shares the secrets of the PARKS Method and the core principles of how to sell to retail stores. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com  --- Send in a voice message: https://anchor.fm/XPROMOS/message
Learn why you have to expand your solo product in a full line, and get hot tips from PARKS Method creator Cathy Parks on how to do it. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
According  to consumer goods sales expert Cathy Parks, “The profits are in the journey”.   Find out exactly what that means in this episode. Cathy Parks is the creator of the PARKS Method for selling to stores. To reach Cathy for help on selling your own product to retail stores, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
Three mistakes to avoid at your million-dollar national buyer presentation meeting. Insights from Cathy Parks, retail marketing expert and creator of the PARKS Method for   selling to stores. To reach Cathy and check out what Sell to Stores is all   about, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
Three common mistakes to absolutely avoid when trying to sell to stores. We are  joined in this episode by Cathy Parks, retail marketing expert and creator of   the PARKS Method for selling to stores. To reach Cathy and get help selling your own consumer product into retail stores, visit www.selltostores.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
In the last 6 weeks, we've launched one course, run one 5-Day LIVE Workshop, and two 5-Day LIVE Challenges.  Find out what it was like, why we did it, and what you can learn from our experience. If you'd like to know more about our training courses, visit https://xpromos.mykajabi.com/. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this episode, Shari shares a huge value nugget as she discusses the correlation between agency profitability and client relationships. Bottom line: her secret for  eliminating competition and price sensitivity is to become essential to your clients.  Find out how. --- Send in a voice message: https://anchor.fm/XPROMOS/message
We are working fast and furious to launch our new subscription course focused on helping small business owners accelerate their growth in this new normal. Here's our own list of three ways to thrive: 1. Your resiliency is your greatest asset. Use it. 2. Find your pivot. This is an amazing opportunity to find your way into a new online space. 3. Embrace change. Check out our free webinar on pivoting at thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
Surviving 31 years in business means pivoting along the way. Hear about our 4 major pivots and what we are doing to help small business owners who need to pivot today. For more details visit thriveinthenewnorm.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with the right mix of bucket list rewards and stretch incentives to boost sales 20%. Insight #29 is a seven-figure example of how to revive dead prospects, and insight #30 demonstrates, in a powerful way, how you can collab to go big. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts --- Send in a voice message: https://anchor.fm/XPROMOS/message
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