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Instant X-Pertise: Marketing
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Instant X-Pertise: Marketing

Author: XPROMOS Marketing Mastery

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Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
59 Episodes
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In this episode of Instant Expertise: Marketing, we discuss why CES is such an important trade show for us, even when we’re not serving clients in the consumer electronics space. The answer, of course, relates to our focused topic of 2023: building offers. Listen in as we share the secretly sneaky way we use CES insights and trends to borrow interest to connect to our clients’ brands to build powerful CTA offers that typically exceed expectations. Plus, we get into the specifics of what CES 2023 trends show the most promise and how you might capitalize on these opportunities in your own campaigns over the next couple of years. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In our last episode, we shared two of our best offer campaigns of 2022 with compelling takeaways on what made them work. To prevent that episode from running too long, we cut the content into two parts. Now we’re back for this Part 2 episode, where we share two more outstanding offers you can replicate for your business, including an easy to replicate seasonal offer and a B2B gamification concept that leans into 90s nostalgia. Listen in now to get inspired about using these examples to level up your offers this year. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
Welcome to 2023: The Year of the Offer. We’ve been creating some new resources (like frameworks and templates) that clearly deconstruct what makes a great offer and how you can create your own. After reflecting on the campaigns we developed in 2022, we realized we had executed some great fresh examples to share with you. In this episode we breakdown some of our best marketing offers from the year, what made them great, and how you can apply the takeaways to your campaigns. Marketing pros like you can significantly improve existing campaign results by reimagining what you’re asking the customer to do and when, all along the customer journey. Without breaking the budget, increasing the ad spend, or redoing the funnel, you can create compelling offers at every step of the customer journey. We’re going to show you how in this, The Year of the Offer. Get alerts when our new ongoing offer knowledge bombs drop by subscribing to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
To commemorate Mental Health Awareness Month, Yvette is sharing her journey of being diagnosed with ADHD during the pandemic. After reframing much of her childhood and gaining a clearer understanding of why she has so many beverages on her desk, she explored her ADHD traits through the lens of her career, asking how these traits influenced her journey. She’d identified 7 common ADHD traits and how she believes they positively benefit her career, even today. She also shares links to several studies and her favorite TikTok creators who generate relatable ADHD content regularly. Check out the blog for the complete story and links to the resources. If you have or suspect you’ve have ADHD or other neurodivergent brain processes, you’re not alone. You’ve got a world of support at your fingertips. Stop getting down on yourself for what you don’t do well and start embracing the benefits of what you can do well. If you’re not leveraging neurodiversity as your superpower in your career, ask yourself if it’s time to make a change. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
Many marketers ask, "what's your martech stack" to uncover a brand's secret sauce to success. We think they're asking the wrong question. Today's marketing tool offerings continue to evolve, but the real value is not in what martech tool you use but how you use it. In this episode, we share some insights on our guru stack—the go-to list we rely on to keep our marketing ideas fresh and our perspective firmly transfixed on the future. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In our last episode, we shared 3 killer offers that crushed our clients KPIs, and how they would have looked with an offer that sucked. In this Part 2 episode, we’re sharing 4 more offers to demonstrate how you can create a great offer with the same budget as the sucky one. All together we’re sharing 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer. Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In our last episode, we identified 6 ways your offer probably sucks and how to fix it. Many of you were still skeptical about creating a great offer with the same budget as the sucky one. In this episode we are opening our vaults to share 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer. Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
As marketers, we often spend so much time toiling on the meaty assets of our campaigns that the presentation of the offer itself gets treated as an afterthought. Ironically, it's these afterthoughts like the offer that can significantly impact your results. In this episode we identify 6 ways your offer probably sucks, and how to fix it. We also cover our favorite gamification tool, Shortstack. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
We’ve spent the last three episodes talking about brand stories. We examined why you should tell a story and the overall framework.  We covered the USP and why getting it right is critical to writing a successful brand story. And then we got creative and put the details all together into the brand story framework. So let’s wrap it up now. For the month of February only we’re offering to create Brand Love Stories for just $12K. That will get you a story brand framework and one piece of supporting content of your choice. We’re limiting the offer to this month only as a way to help motivate you to jump in to brand stories so you can see the value for yourself as a part of your marketing mix. Reach out to us at xpromos.com for more details. If you'd like to be be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  Two episodes ago, we examined why you should tell a story and the overall framework.  In the last episode, we examined the USP and why getting it right is critical to writing a successful brand story. In this, our 50th podcast episode, we finally get creative with your brand story. If you're interested in accelerating the development of your brand story, we can help! if you need a resource to crystallizing your brand story, reach out to us at xpromos.com. If you'd like to be be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story. If you need to accelerate the development of your brand story, we can help! Learn how to create your own USP. Check out this link to our USP Masterclass on Marketing Clarity.  Want to see content like this weekly in writing? Subscribe to our FREE newsletter Need a resource to crystallizing your brand story? Reach out to us at xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation of who’s the hero of the story. Get the whole story at our website. Want to get more content like this delivered to your inbox? Subscribe to Instant Expertise: Marketing newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message
57% of prospects want marketing to amuse and entertain them. B2B marketing is not immune to consumer trends, so what are you doing to bring the fun? Not sure where to begin? Wondering how this happened? Listen in. Find out more at XPROMOS.com Subscribe to our newsletter for more in-depth coverage. --- Send in a voice message: https://anchor.fm/XPROMOS/message
This week we went live with Cathy Parks, creator of the PARKS Method of selling to retail stores and our collaborator on the Sell to Stores brand. In this presentation, Cathy shared with a group of inventors four major trends affecting brick and mortar retailers right now. Since these trends affect a broader range of marketers, we decided to get a portion of those recordings out to all of you in this episode of instant-expertise: marketing.  For more information on Sell to Stores, visit selltostores.com For more information on XPROMOS Marketing Mastery, LLC, visit xpromos.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this final installment of special podcast episodes dedicated to ABM, Shari and Yvette shed some light on the secret sauce of connecting your brand story to the needs of your buyer personas. To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. Installment four of five special podcast episodes dedicated to ABM, features Shari and Yvette sharing 11 ways that you can spice up the creativity in your own ABM campaign. To download a one sheet on the 11 Creative Ways, or to learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this third of five special podcast episodes dedicated to ABM, Shari and Yvette discuss the importance of mixing up your touchpoints, and share insights on how you can say the same thing over and over without boring your prospect. To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This second of five special podcast episodes dedicated to ABM levels the playing field for small businesses by sharing the 7 major steps you need to take to build your own ABM program. To learn more about ABM and to download a one sheet on the 7 steps, visit the XPROMOS ABM microsite at abm.xpromos.com. --- Send in a voice message: https://anchor.fm/XPROMOS/message
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This first of five special podcast episodes dedicated to ABM dives into its origins and why it’s now the must-have strategy for every B2B marketer. For more information on ABM, visit the XPROMOS ABM microsite at abm.xpromos.com --- Send in a voice message: https://anchor.fm/XPROMOS/message
In EP 31   we discussed the seeds we were planting in the pandemic. Now they're   sprouting and we are nurturing during this critical phase. Find out what we've learned and how you can benefit. --- Send in a voice message: https://anchor.fm/XPROMOS/message
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