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Consumering

Author: Rachel Martin

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Join Rachel as she breaks down the focus group walls and brings the consumer interviews to you. Tune in to hear from all different consumer profiles and category trends. With over 10 years of experience, no consumer or topic is off limits.
24 Episodes
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This current pandemic is unlike anything anyone has ever experienced. While watching the news makes it feel very doom and gloom, many people are taking a different perspective. People may be skipping their daily shower or even brushing their teeth, but they're also looking at this period for self improvement. Tune in to hear how a 22 year old and 49 year old male are taking advantage of this time.
In Season 2, I continue to explore how America looks at 'getting older'. While I believe society is moving away from ageism, thanks to AARP's #disruptaging--we still have a long way to go. Tune in as I speak with women in their 40s, 50s and 60s. If you like what you hear, please rate, review and SHARE. 
We're back with more dialogue around 'digital detoxing' and how more people are taking breaks as a form of self-care. I don't mean to sound like a broken record, but I think it's an interesting topic to explore from all angles. This week we talk to James Cooper who has spent most of his career working with technology and thinking about the future of tech. If you missed the previous episodes on digital detoxing, you can find them here: Digital detoxing is the latest 'wellness trend', and The impact of social media  If you like what you hear, please share with others! Also leave a nice rating and review. 
Welcome to Season 2 of Consumering. This week we talk to Chelsea, a 33 year old living in Chicago. She takes us through her social media habits, how she interacts with brands and the impact it has had on her social life. Can she give it up? Probably not. Like what you hear: Rate, review, share 
In today's episode I talk to a 23-year old who spends hours at one time just watching people play video games. But why not play himself? Let's find out why Twitch and other live streaming websites are so popular.
This week I talk to a mom and her teens about their social media habits. What they're using, why and how their personalities differ. Do they have rules when it comes to posting? Lesson 1: Facebook is still relevant to teens, but maybe not in the same way as previous generations. Lesson 2: Tune in to find out. As always, RATE, REVIEW, ETC
On this episode of Consumering I talk to one consumer about her journey with CBD. Jess lives with a chronic condition: endometriosis, and every time her period would come around she would have to stop everything, pop pills, and get through the pain. Now she can manage the pain with the help of CBD. 
On today's episode of Consumering, I interview a 38 year old male about his clothing and meal subscription boxes. What they need to offer and the overall experience he looks for. Join the discussion on Twitter. 
On this week's episode I talk all things sustainability with consumer and expert, Allison. If you have any questions about how to get started or why it's even important, she is happy to chat. Email her: allison@vicenzi.co
In this Episode of 'Consumering' I interview a 25 year old male on how he defines brand loyalty and what drives his loyalty to a brand. 
In this episode I interview a guy about how he switched to a higher end and safer skincare routine. We uncover the motivation behind the behavior change and much more.
In this episode of Consumering, I speak with Lesley a 41-year-old woman in Chicago about her decision to not have kids. Hear about the factors that brought her to this decision and how she lives a fulfilling life.
This is our 2nd influencer to join me on the show. Nothing about his success is luck. He has worked hard since the age of 14, being an advocate for the transgender community. Oh and the music for this podcast is all him! Find him, www.ryancassata.com
On today's episode of Consumering, I talk with Earl--a 38-year old extreme gamer. Find out what it adds to his life and much more!
Meet Steve Snider, a 75 year old retiree who has embarked on his 2nd act.  He now takes photos (with his iPhone) of walls in major cities. You can find his work on instagram, @stevesnidernyc or steveswalls.com
What's so great about being an influencer? Who is it for...and not for? And...is it going to be less of a thing in a few years? Let's hear what @sandihartke, an influencer in the music industry, has to say.
On this episode of Consumering we speak with Clarissa, a 27 year old mother of 2 who wants to make sure her kids enjoy their childhood, but also understand that life can be challenging and you have to be prepared for what life throws at you.
Today we talk to Joshua, a 44 year old stay at home dad to 3 boys. It's been a learning curve... Hear his story... And if you missed last week's episode with a stay at home mom, check it out
Tune in as I interview Alyssa, a stay at home mother of 2 boys (a 3 year old and a 1 year old) and she's expecting #3 in a couple of months. She talks about the good, the bad and the inevitable flying poop.
On this week's episode of Consumering we hear from Gwen, a 14 year old, on issues she cares about + of course her social media habits and more.
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