The Must Increase Podcast

Success is not automatic Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com One of the greatest hindrances to effective marketing is believing the lie that your media can be put on auto-pilot. But is this true for any other area at your church? Can you just assume that the bathrooms will automatically stay clean? Or that the sound system will just work? Or that your sermon will just write itself? Without the right procedures in place, none of this just happens. We look at the final of the Seven Levels in this episode of the Must Increase Podcast and discuss the importance of always adjusting and improving in the ever-changing space of creative media. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3 - Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

Ensuring your new idea is fully implemented Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com Let’s say you’ve dug in and done the work to develop messaging that is clear and centric to who you are trying to reach. You’ve spent hours working with a designer to create all the aspects of your visual identity. Then next Sunday you find that the bulletin is still loaded with insider church jargon and sports blinding neon colors, Comic Sans typeface, and classic Windows ‘98 clip art. When it comes to any aspect of your media, you will face circumstances like this. The transitional phase after introducing a new logo, website, etc. involves a learning curve for others as well as potential resistance from some. You will have to take steps to enforce your new brand to see full implementation of your idea. This episode of the Must Increase Podcast features level 6 of the Seven Levels as we discuss the essential component of making your brand the new standard at our church. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3 - Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

Making a powerful first impression Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com You have probably driven by a restaurant that appeared to be run down and thought, “That place is gross; I’ll never eat there.” You never took the time to ask someone who had been there or look the Yelp reviews. For all you know, it may serve award-winning local cuisine, but that doesn’t matter. Regardless of how truly amazing the restaurant may be, your initial perception of that place has forever cemented your reality that it’s gross. Even if your church’s messaging is clear and understandable, you must ensure that it makes a powerful first impression on those who need it. You have to manage the perception of others through visual communication that meets the same standard of excellence as the One who makes your message so impactful. Level 5 of the Seven Levels is all about the visual representation of your church and is our topic on this episode of the Must Increase Podcast. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3 - Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

Crafting a message that communicates value Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com Have you ever gotten into a conversation with someone who is too smart for you? You know, like the technician you called to fix your internet who used big techy words the whole time you were on the phone, but you could care less as long as you can just use WiFi again. After the call, you’re confused and hope you never have to speak to him again . A lot of unchurched people perceive your church in the same way you do that technician. Too many churches are using confusing messaging in our marketing. Some claim their communication is cute and clever when it’s truthfully just confusing. Others expect the outside to learn the language only understood by those already inside. Many believe that as long as they have trendy designs and popping videos, the specifics of their message really doesn’t matter. All of these approaches are not only incorrect, but they are detrimental to effective outreach. As we explore the fourth of the Seven Levels, this episode of the Must Increase Podcast is all about an essential paradigm shift you must have in order to take your outreach to the next level. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

Great Idea - Action Plan = Epic Fail Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com Let’s look at an all-too-common scenario amongst most visionary leaders. The leader thinks up that Game-changing Idea. The leader pitches Game-changing Idea to his team. The meeting gets pumped to see how Game-changing Idea is going to change everything. And in as little as 1 month, Game-changing Idea is dead. What went wrong with this scenario? Who dropped the ball? Was Game-changing Idea really not that great after all? The core issue here is that both the leader and the team believed a popular deception– thinking ahead is not the same as acting ahead. We’ve all been deceived like this before whish is why a great idea is nothing without a solid plan. We discuss planning to succeed as we dive into Level 3 of the Seven Levels in the latest episode of the Must Increase Podcast. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

Next level results require next level commitment Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com No matter what you set out to do, every endeavor eventually presents a challenge that serves as the moment that defines your ultimate success or failure. Many times, the problem is not if a good or bad decision was made, but rather that no decision was made at all. After all, a decision to not move forward is in all actuality a decision to step backward. Level 2 of the Seven Levels is the one that most leaders get stuck on or never see through because it involves a new level of commitment. You’re no longer just researching or experimenting; you are actually making a serious investment of time, energy, and resources into making your ideas come to life. In this episode, we discuss the crucial part of the Seven Level process that will make or break the achievement of your goal. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

But getting started is actually the easiest part. Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point? Level 1 of the Seven Levels of Creative Media is a guaranteed starting point that can be applied to any situation. It’s also an incredibly simple step to take and one that you’ve likely already done many times before. The obstacle many face this first level is valuing its importance and understanding how to get the most out of it. Join us in this episode of the Must Increase Podcast as we discuss the first of the Seven Levels of Creative Media. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com The most challenging aspect of improving anything is knowing where to start and how to get to your ultimate goal. You can find a step-by-step process for pretty much anything you want to do such as losing weight, building wealth, or growing professionally. But there seems to be no clear, simple plan for improving your creative media and marketing— until now. In this episode, we introduce the Seven Levels of Creative Media, a proven plan that can take any apset of your media from nothing to amazing. While this plan is unconventional and would receive criticism from some creative "experts," this process is proven to work and provides you with sure direction to take your church's media to the next level. Resources in this episode: The FREE Seven Levels of Creative Media Video Series - https://mustincrease.com The FREE Fall Media Bundle - http://FallMediaBundle.com Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi

Easter: the most attended Sunday of the year. With Easter Sunday approaching quickly, churches and pastors should begin planning now for potentially their biggest Sunday of the year. Churches have just one opportunity to make a great first impression on their guest and first time visitors on this special Sunday. This task can be overwhelming, but you can make the decision to plan now and be prepared! In this bonus episode, we discuss our latest short film Resurrection. This short film is part of an Easter Outreach Package that is designed to enhance the gospel message on Easter Sunday. Go to mustincrease.com/easter to learn more.  PODCAST LISTENER EASTER OUTREACH PACKAGE GIVEAWAY - https://bit.ly/2tBaT0g Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton

For the majority of churches and ministries, having a full time staff member solely dedicated to handling all of the  media needs of the church is just a dream. Too often a church's media needs such as print materials, branding and keeping the church website current can all fall by the wayside due to lack of staff and other components of ministry that are considered a higher priority. Church media can simply be overwhelming, but have you ever considered outsourcing? In this episode, we talk to Joel Norris of Franklin Road Baptist Church in Murfreesboro, Tennessee as he shares his experience on outsourcing and shows how outsourcing could be the best option for your church media.  THANK YOU FOR SUBSCRIBING AND SHARING! Get 15 days of Creative Team Pro for just $1 at creativeteampro.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclaytonandinstagram.com/jlukeclayton

Must Increase offers a great variety of media services and products that can help a church grow their ministry. In this 2nd bonus episode of the Must Increase Podcast, Luke and Bo take some time to discuss these services and products in more detail. Every church is at a different level in their use of media and therefore have different needs. Luke and Bo share their process of determining a church's next step in their media and share their recommendations of what to do next.  THANK YOU FOR SUBSCRIBING AND SHARING! Get 14 days of Creative Team Pro for just $1 at creativeteampro.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclaytonandinstagram.com/jlukeclayton

LISTEN IN ITUNES, SPOTIFY, OR GOOGLE In this episode of the Must Increase Podcast, we continue our interview with Jeremy Lenentine, the outreach pastor of Gospel Light Baptist Church. Jeremy stresses the importance of a guest follow up process and how churches can retain guest by getting them involved in different aspects of their ministry. By having simple processes in place, a first time guest can be transformed into a faithful and active member of your church.  THANK YOU FOR SUBSCRIBING AND SHARING! Get 14 days of Creative Team Pro for just $1 at creativeteampro.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclaytonandinstagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo

LISTEN IN ITUNES, SPOTIFY, OR GOOGLE In this episode, we discuss the importance of preparing for those big Sundays throughout the year that are almost guaranteed to have visitors such as Christmas and Easter. We only have one opportunity to make a first impression to our visitors through our service, our materials and our follow up process. Listen in as Jeremy Lenentine of Gospel Light Baptist Church shares his insight and processes for "Marketing Your Big Days". THANK YOU FOR SUBSCRIBING AND SHARING! Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton andinstagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo

In this episode we discuss the importance of preparing for those big Sundays throughout the year that are almost guaranteed to have visitors such as Christmas and Easter. We only have one opportunity to make a first impression to our visitors through our service, our materials and our follow up process. Listen in as Jeremy Lenentine of Gospel Light Baptist Church shares his insight and processes for "Marketing Your Big Days". THANK YOU FOR SUBSCRIBING AND SHARING! Get 30 days of creative service for just $1 a day at mustincrease.com Have a part in shaping the future of the podcast. Complete this survey and be entered to win a $100 AMAZON GIFT CARD! Click here: goo.gl/pXeksE Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton andinstagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo

In our first bonus episode, Luke discusses the power of using a story to market your church. THANK YOU FOR SUBSCRIBING AND SHARING! Have a part in shaping the future of the podcast. Complete this survey and be entered to win a $100 AMAZON GIFT CARD! Click here: goo.gl/pXeksE Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo

For the first official episode of the podcast, Luke sits down with creative expert Drew Schettler of Meridiem Films to discuss thinking outside the box when it comes to branding your church. THANK YOU FOR SUBSCRIBING AND SHARING! Be sure to register for the FREE church marketing online experience at mustincrease.com/2019. You could win 90 days of FREE custom creative service from Must Increase! Have a part in shaping the future of the podcast. Complete this survey and be entered to win a $100 AMAZON GIFT CARD! Click here: goo.gl/pXeksE Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Drew at meridiemfilms.com, instagram.com/meridiemfilms, and facebook.com/meridiemfilms Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo

A conversation from the Church Advance Podcast with Bryan Samms. Bryan is the lead pastor of River City Baptist Church in Jacksonville, Florida.

A conversation with Ryan Hayden. Connect with Ryan at http://PastorRyanHayden.com Connect with Luke at https://MustIncrease.com/Connect

A conversation with Nate Skelly of Financial Pathway. Connect with Nate at https://NateSkelly.com and https://youtube.com/@nateskelly33 Connect with Luke at https://MustIncrease.com/Connect

A conversation with Joey Vara regarding the importance of using high-quality media to grow the athletic programs in your ministry.  Watch this episode at ⁠⁠⁠⁠https://YouTube.com/MustIncrease⁠⁠⁠⁠  Connect with Luke at ⁠⁠⁠⁠https://MustIncrease.com⁠⁠ Connect with Joey at ⁠⁠https://www.instagram.com/varashooting/⁠⁠ This episode was originally released on July 21, 2023