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Author: Roland Frasier

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Subscribe to Business Lunch with Roland Frasier.
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, great wine, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
126 Episodes
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What IS an Equity Deal? You provide products, services or other resources to a target company in exchange for an ownership interest, a revenue share, a profit interest, phantom stock - warrants, options or some other equity-like interest in the target company. How Do You Structure An Equity Deal? Roland breaks down one of his favorite types of equity deals. He uses this formula a lot because it’s very effective, dependable and comprehensive for all involved. If you’ve been listening for any length of time, you’ll understand that Roland Frasier knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox. The Cash Plus Equity Gap Multiplier Method: Especially good when there are attorneys, accountants, minority shareholders, VC’s, angel investors or other advisors are in the mix. Presents especially well when you need to have a mathematical justification for granting the equity that you want. Let’s talk about Cash Needs: It seems to go without saying but it comes before everything else. Be sure that you receive enough cash to cover your needed operating or living expenses. “I’ve seen a lot of deals with tremendous upside opportunity fall apart just because the service provider failed to negotiate a cash portion to cover their operating or living expenses.” Roland Frasier Let’s assume it is going to cost you $2000 to cover the contractors needed to deliver the service you’re contributing, and you need $3000 toward your own living expenses (total $5000). Keep that number in mind, and then calculate the high-end of the scale market value on those services that you’re going to be providing for the company. So let’s say that would usually be $10,000. $10,000 minus your cost of $5000 is the equity gap. Multiply that gap by 3-5 times. Why? Because you’re taking the risk. You’re betting on the company. Let’s base it on a multiplier of 3. $5000 x 3 = $15k / month in equity BUY IN VALUE. Multiply that by 300 (months) and that’s a $900,000 value over 5 years. There’s the value you’re looking to have in the company. Now let’s determine the Equity piece. Your interest percentage in the company. Let’s say the company has 5 million dollars in sales and EBITDA (Earnings before interest, tax, depreciation, and amortization) of 1 million, and the valuation multiple for that industry is 9, then the valuation of the company would be $9 million (1 million EBITDA multiplied by 9). So your interest in the company would be 10%. ($9M divided by $900,000, or Value of the company divided by the value of your investment over 5 years). In conclusion, you’d receive $5000 per month for 5 years PLUS a 10% equity share. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 
In this episode, we have the honor of sitting in with Roland Frasier, his business partner Ryan Deiss, and Gary Vaynerchuck. Gary is excited to talk about things he doesn’t discuss often, and we’re excited to share the high-level conversation with you. Gary Vaynerchuck needs no introduction. BUT, in case you don’t know much about him... In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period. Vaynerchuk's career spans startups, retail, marketing, and investing. He co-founded the restaurant-reservation app, "Resy", which was acquired by American Express and he’s the chairman of VaynerX, a communications company that holds media properties, technology companies, and a social-media agency. “I’m excited now, this is stuff I don’t talk about… I want to thank you for putting in the work.. to make this happen today and I think it led to some really interesting conversation…I really appreciate when people care about their audience”. Gary Vaynerchuck. Listen Today For How he thinks about Business in terms of: 1) H.R 2) Product to Market Fit 3) Operations 4) Consumer Behavior On investing based on the people (he bets on the jockey, not the horse). Gary’s investing formula:  50.1% the person and 49.9% he has to fundamentally believe in what the product is going to do. How he vets people using; 1) Extremely specific questions about things that he knows a lot about 2) Finding out about their origin story 3) Intuition. What he has in common with Mark Zuckerberg. Plus, The unstoppable will that’s the key in every success story. His insights on Uber as he looks back at how their success evolved. The next big thing he’s preparing for and where he expects it to be. His approach of seeing things early, and waiting. “I’m on a mission to give the best advice of the moment, every moment, with the hopes  that I can have a mix of what happens - which is people thanking me for REALLY helping them build their business, OR, being historically correct so that I can trade on that currency.” Gary Vaynerchuck Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode Gary’s Story. Contact & Follow Gary Vaynerchuck Through his website. On Facebook. On YouTube Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Are You Running Up The Down Escalator? Do you see other business owners having success and making it look so easy and wonder why it always seems so hard for you? If you’re having a hard time increasing the sales, profits or value of your business, you might just be running up the down escalator. McKinsey studies have shown that the fastest-growing companies are those in fastest growing industries. When your business embraces a current upward trend it’s amazing how much easier everything is, it’s like having the tailwind at your back. No matter how good your product or service is, if you’re fighting against a downward trend everything will be ten times harder. Become a Trend-aware person. Consciously design your business to take advantage of trends as they come and go.  “You’re only limited by your own ability to be creative and adapt your business to the trends happening around you right now”. Roland Frasier Ask yourself • How can you adapt your existing product line or service offering business to incorporate one or some of these trends? • Which geographic areas are growing the fastest? Don’t limit yourself to the places you’ve always known and have always operated. If that’s daunting, look for partners who already have a foothold or distribution channel in those markets. 15 Major Long Term Trends To Watch & Incorporate For Fast Business Growth 1 Aging of many countries’ populations. 2 The rise of blockchain technologies. 3 The incredible popularity of CBD. 4 Voice search. 5 Artificial Intelligence as a service (AIAAS). 6 5-G Data networks. 7 Autonomous driving. 8 Personalized predictive concierge medicine. 9 Anti-Aging. 10 Organic everything. 11 Computer vision. 12 The Internet Of Things. 13 Virtual Reality. 14 Augmented Reality. 15 The Artisanal-ized economy. How will you position your business in 2020 to benefit from the tailwind of trends to help meet and exceed your growth goals? If you’ve been listening for any length of time, you’ll understand that Roland knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox. Click to find us on Apple Podcasts and other podcast players 🎧 Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter [pw_button type="itunes" text="Click here to Listen, Subscribe, and Review Business Lunch on Apple Podcasts"] Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧
Before Chad Hamzeh was an online traffic expert and the founder of multiple businesses, he was a professional MMA fighter. You may have come across his Traffic Black Books which our host Roland Frasier rates highly.  As a successful and sought after media buyer, Chad lets us behind the curtain in this episode. If you’re looking for a detailed Ad strategy there is A LOT to gain from listening in today. They get stuck into concrete steps that you can use in your online marketing. “Our space is a crowded space - lots of places these days are crowded spaces now because it’s never been easier to get something up and going”. Chad Hamzeh Listen Today For His first step into making money online. How he came to start an agency by accident. Why he loves organic traffic and paid traffic over SEO. How to find the creatives that work and the types he prefers to lean on. What opened the doors for Chad to get into larger scale Media buying. The smart move he made to quickly hire a quality team. A step by step funnel example. How to stand out in a crowded space. Why looking at Lifetime Customer Value makes the cost of campaigns make sense. The profitable role of follow up emails. The likely reason you “can’t crack this Facebook thing”. His thoughts on paying for premium ads. Roland’s Good, Better, Best recommendation for Chad. How to best get started with ONE traffic source, and when Pinterest is the best bet. Overlooked traffic sources! What you can expect to pay a Media Buyer and the person who does Creatives and creative strategy. And so much more! “If you need to turn one dollar into ten very quickly, buy email traffic. I haven’t seen a source that converts as well on the first touchpoint. Rent someone’s email list”. Chad Hamzeh Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode Chad’s Traffic Books  Funnel Flux  For Deep analytics Glew Order Metrics Contact & Follow Chad Hamzeh Through his website  On Facebook Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter [pw_button type="itunes" text="Click here to Listen, Subscribe, and Review Business Lunch on Apple Podcasts"] Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Want to grow your business faster than you ever thought possible? Moving into a new year and a new decade Roland drops podcasts to help you tap into FAST business growth. If you’ve been listening for any length of time, you’ll understand that Roland knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and listen today for a strategy he has used time and time again to move the needle in his companies. To dig in further with Roland, sign up on our website for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week. Get Your Offers In Front Of More Eyeballs If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media. Paid Media - Highly effective but constrained by cash and return on Ad spend. Social Media - Wonderful. But limited because you don’t have unfettered access to the channel because you don’t OWN the channel. Search Media - Extremely effective because people are in the market for the kind of thing you’re selling. Remember to includes Amazon and YouTube as search engines... but Search Media has its own set of challenges, especially with algorithms changing all the time.  Earned Media - Everything from viral content to news coverage - basically P.R. The only problem with earned media is that you’re at the mercy of a fickle market and there’s also no guarantee that the content will lead to sales. Owned Media - this includes your newsletters, blogs, customer and prospect lists, podcasts, email lists, live events - any platform that you own and control that allows you to communicate on a 'One To Many' basis. A Major Growth Lever - Owned Media  "Your own ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever." - Roland Frasier The other types of media are controlled by third parties who’s agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your own media. Long Term Strategy: “Best time to grow your own media is years ago, and the second-best time is now”. - Roland Frasier It's a long game, and worth the effort. But we're talking about FAST business growth here so... Short Term Strategy (The Fast Track): If you want to skip all the effort and hassle of building your own media and avoid relying on third party media, consider buying it from someone else! Acquire other people’s media (“OPM”). Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers. Want a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers. Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers. Wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates. Tune in next week to hear more on this!  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Click to find us on Apple Podcasts and other podcast players 
At age 23, author, coach and entrepreneur Brad Blazar quit college and became the J. R. Ewing of the family. This was brought to an abrupt stop in the late '80s due to The Reform Act and collapsing oil prices, but it was not about to slow him down.  Brad went on to find his true passion in life, raising money and helping people. He has raised billions of dollars in recent years for investment sponsors and those in real estate, in addition to closing the largest sales for multiple companies. Now Brad consults with companies needing access to capital and speaks on entrepreneurship after the success of his book. “I tell entrepreneurs you don’t need to have all the answers and understand everything when you open the doors to your business, but you need to commit and take action and keep moving forward.” Brad Blazar Listen today as Roland and Brad talk through his story and the lessons he has learned along the way. This is a fascinating episode and it will certainly help you to close more sales, raise capital and UP your game! To dig in further with Brad, check out his coaching website. “It's not enough to identify limiting beliefs… Let's replace that with a positive one, and ask yourself, what do successful people do that I’m not doing? Beliefs are reinforced by habit.” Brad Blazar Listen Today For The hard questions that most salespeople don’t ask, that would help them close. Why he decided to consolidate and dissolve his oil business, and if he would do it again. His thoughts on getting a degree and how to get the most out of college. How writing down your goals will 5X your earning. What he would tell people who see market changes coming to their successful businesses. His theory on Blamers, Dreamers, and Game-changers. Which one are you? Why you need to lead with your value and not with what you do. What to look out for if you want to hire someone else to raise money for you. A strategy and script for calling prospectives over the phone. The mindset that makes you more resilient to rejection, makes cold calling easier. Five Steps To Raising Capital Step 1 Buy a list of high net worth accredited investors (google it online). Target affluent zip codes, households with an income of 3-400 k, a home valued at 1.2 million and aged between 55 and 72 years old. Step 2 Do a mail merge and invite them to a (free) nice dinner or event (listen for a sample script). Step 3 At the event, be sure to dress professional but not over the top. When everyone is seated, introduce yourself and give a solid powerpoint presentation with an accompanying folder. In that folder, Brad recommends having third party articles surrounding what you’re doing, and a one-page fact sheet that highlights the opportunity. During the evening provide a time for networking and Q&A, and let them know that you’ll be following up in the next few days. Step 4 For those that are interested, schedule one-on-one time, if possible at their office, otherwise at a country club or at their home. Make it as easy for them as possible. • Bring a PPM, any financial projections, and extra copies for their friends and contacts. • Let them know with absolute confidence that you are going to treat their money as if it’s your own (listen for more details). • Tell them about your team and how you’re going to report. • Offer to go WITH THEM to talk it over with their CPA or Attorney (and they may even end up wanting to invest too!) “People of wealth have a sixth sense. They can tell when you’re not talking to them eyeball to eyeball. You have to walk in strong. People like to do business with people they perceive are just like them. If you don’t have the confidence there’s no chance in hell of closing that sale.” Brad Blazar Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode On Wings Of Eagles Book. Build A Beast Program. Contact & Follow Brad Blazar Through his website On LinkedIn. On Instagram. On Twitter  Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Write A Review Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Which receives most of your efforts: Building your income or building your wealth? This episode is the fourth and final episode in a mini-series from Roland for those of you who want to get the balance between building long term wealth and sustaining high income. In today’s episode, Roland focuses only on the long game and shares 5 strategies that have worked well for him, including four that are often missed. In the last few weeks, Roland focused on ‘the short of it’; three episodes packed with strategies and steps. Make sure you go back and listen to episodes 115, 117 and 119. But today Roland hones in on how you need something that will replace the income that you’re earning. A Good Long Term Plan Is Accomplished By: Passive Income (that can increase alongside inflation) or, Through sales of appreciated assets (after taxes) that will provide from-your-efforts income replacement. “A good long term plan should provide enough wealth assets to replace your ‘from your efforts’ income for the rest of your life - post-earning years”. Roland Frasier. Listen Today For Five Proven Strategies For Building Long Term Wealth 1) Real Estate is one of the best wealth building assets that you can find and there are a million ways that you can get involved. You can do it with no money down and you can play both the long term and the short term game with Real Estate. “Real Estate has been a constant throughout my life. I’ve built, owned, flipped or held more commercial or residential real estate than I can remember”. Roland Frasier 2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk, therefore businesses with guaranteed sales are appealing. “You don’t have to know how to code to start or own a SASS company. A lot of people don’t realize that. You just have to know someone else who does - bring them in as a partner. Buy in or earn in.” Roland Frasier 3) Buying and Selling Businesses - Just as you can buy real estate with no money down, fix it up and sell it on, you can purchase businesses with no money down and do the same. You can frequently obtain third party financing, a version of seller financing or partner into businesses. It’s not nearly as difficult to obtain as you might imagine. This has been one of the greatest wealth-building opportunities that Roland has found.  Roland goes into this in-depth in his LEGS Intensives (Leverage, Exit, Grow & Scale).  4) Equity Investing - Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock or some form of ownership in someone else business. It’s a win-win. We have a whole episode on this here. 5) Trend-Based Investing In Insider Private Companies That Have Momentum Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups, he does love Investing in private companies that are already operating. Roland looks to come in early as a passive investor when he believes they can quickly exit based on • Trend favored focus • Great team Listen for what he conspicuously does not invest in for the long term, and why. In Conclusion Don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth, create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets.  To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week, focusing on LONG term strategies! References Mentioned In This Episode Resource on Real Estate  Resource on SASS  The Richest Man In Babylon Book Wealth Management Expert Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 
How To Spot Products That Will Make Millions Did you buy a pair of those gel soles back in the day? How about a Razor Scooter? Listen today to hear from the man who saw these products ahead of everyone else and built a 9-figure business. He shares how he did it, and what he does today. If you’re an investor and/or an entrepreneur, there are a ton of takeaways for you today, beyond products and investments. Entrepreneur and Founder of The Sharper Image, Richard Thalheimer has an amazing track record of entrepreneurial success. As we kick off the new year, Richard and Roland talk about being ‘recovering attorneys’, about taking risks, about ‘finding the heart and the story’ that analysts miss, and so much more!  To reach out to Richard, email him from his website “My entire life - what I try to do, is look at people’s every day lives, their activities, their habits, and think of something that might be a solution to a problem, that they’re putting up with right now, that you can go and invent a solution for.” Richard Thalheimer Listen Today For Why he studied law and how it helped him. How he ‘embedded a story’ in his first product. The negotiation tips that are especially important in business and international arrangements. A really valuable insight for hiring when you’re trying to negotiate the right salary. How he assesses the Cost / Benefit of a product to assess if it’s a good product to invest in. The business-saving product that his board doubted that sold like ‘hot cakes’. Where to look for products and what to look for. Why products are so much harder to bank on than they used to be. Why he stays away from digital products and amazon commodities. How he built his amazing team His strategy of ‘Testing with Dollars’. Why he chose to invest in Chipotle and Tesla when other’s wouldn’t. His simple rule for writing great copy What he reads and watches as his ‘Homework’. And more! “Negotiating for me has to be a final result that the other side likes also. Maybe if it’s a one-time transaction you don’t care so much, but in business when you’re going to be dealing with people again and again… If they’re not happy, they’re not going to do a good job for me”. Richard Thalheimer Click to find us on Apple Podcasts and other podcast players 🎧 and visit our website to sign up for exclusive content from Roland.  References Mentioned In This Episode Little Black Stretchy Pants book Shoe Dog book Steve Jobs book Contact & Follow Richard Thalheimer Through his Website  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe On Apple Podcasts and Leave Us An Honest Review... Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
This episode is the THIRD in a mini-series from Roland for those of you that feel like you’re on the hamster wheel - or you’re the “dancing bear” in your business and you want to grow beyond that. Strategies For Maximizing The Short: The Easiest and Fastest Ways To Add $10-15,000 per Month To Your Income Which receives most of your efforts: Building your income or building your wealth? “I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier Today’s episode focuses on how to maximize your income and focus on “the short!” Roland is picking up from episode 117, laying out exactly what he would do (and has done) to create more short term income. “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier 1 Public Speaking - Listen in to Episode 17 2 Product Launch Affiliate Marketing - Listen in to Episode 17 3 Create A Coaching Program: Masterminds Roland’s Mastermind Playbook 1) Choose an Industry (Business related masterminds are best). 2) Identify an influencer in your chosen industry. 3) Create a program where the group gathers monthly (if local) or quarterly (if national or global) where they share what’s working and what their biggest challenges are, and ask the group for help and connections. 4) Charge $1-100,000 dollars depending on your comfort level and what you believe the group can afford, and what their ROI on the Mastermind will be. 5) Provide an outstanding onboarding experience for new members to deep dive into their needs and challenges, what they will consider 'a win', and also what they have to offer the group in terms of special skills or how they add value. 5 Tollgate Deals Where you provide the bridge from one person who has something of value (the seller) to the host who has an audience who could benefit from the sellers' products or services. You would provide an introduction and typically get 20-30% of sales from the seller. This is sort of a fancy term for being a broker. Listen to Roland’s example of this, and the way you can sometimes receive a commission from both ends, resulting in 50% of sales. Roland Suggests you learn more about this from Bob Serling, 5 Small Events - A Low Risk, High Reward Strategy • Hear how Roland generated $675k from a small event with 12 attendees! • How Roland built up his Facebook group using $10 a day boosts, and uses that to funnel into his small events and ultimately his Mastermind. • How Leverage, Grow, Scale and Exit was born. Roland’s Formula For Small Events: How to Get Started Before the Event: 1) Create an audience (if you don’t already have one) OR approach somebody else who has that compatible audience and split the proceeds 50/50. 2) Create a low hassle video about the event, how much it is and what they will take away from it. 3) Build a simple page in Click Funnels (if you don’t want to do this yourself then have someone on Fiver or Dude Agency do it for you). 4) Post (or have your partner with the audience post) the video with a text summary across Social and on your podcast if you have one. 5) Every comment on social posts must be followed up and responded to! 6) Build your amazing content presentations for the event, allow for breaks and don’t let your sessions go over 90-minute sessions! 7) Rent a nice board room at a nice quality hotel. 8) Arrange for Audio Visual - you don’t need mics but make sure to have a screen and projector. 9) Make a crude hand drawing of the board room table layout - so that you can mark people’s names and make notes. Ask people to say their names and share what they do and why they’re there. At The Small Event: 10) Be sure to ask questions and involve everyone! Tip: Roland puts a checkmark by every name each time he asks them a question. He tries to have 3 checks on each name by the end. 11) Have lunch with them! At least on the first day. 12) On the second morning, find out what everybody ‘took away from’ the first day. 13) Before you make your “upsell offer” and before lunch, make sure to present your most amazing, most helpful, most impactful content. 14) After the big breakthrough, offer the ‘extra thing’, whether it’s a mastermind or another event or a coaching program. 15) Let them have lunch on their own on the second day. This allows them to say “Hey that was cool when they had lunch with us”. 16) After lunch, go around the room and ask everyone if they have any questions about your upsell offer. Be sure to congratulate people who are signing up in order to affirm that social proof and encourage others to jump in. 17) Deliver some more content for about 90 minutes. It can be you or you can bring in a guest that affirms your credibility. 19) Have a reception with drinks. You can have a cash bar or you can provide some drinks and get an area in the bar for everyone to hang out. 20) Use the reception to connect one on one with each attendee, and close the sale of your next step offer! “I still use these five strategies. Of course, there are other great ways to up your short game to create income, but the ones that I’ve talked about here are 5 of the best! Fastest, easiest, lowest hassle”. Roland Frasier To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week, focusing on LONG term strategies! Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 
Interrupting The Funnel Of Criminality A special episode today with Roland Frasier and Andre Norman. Andre shares his incredible story of transformation and the framework he’s built to help other people. Andre travels the world as a public speaker, including engagements at the Whitehouse, Harvard Law School and London School of Business. “I thought... If I can’t be a psychopath why be in jail? I want to be free. But I looked at all the groups in the jail, and they would all come back to jail. I saw that “Free” didn’t work. So I switched my goal to successful.” Andre Norman To read more about Andre, or to reach out to him, visit his website.  From illiteracy to gang activity, Andre’s childhood prepared him for nothing less than a life of crime and violence. This behavior eventually led Andre to be sentenced to over 100 years in prison. As a natural-born leader, he quickly rose to the top of the prison gang system where he managed gang activities from within the confines of a maximum-security prison. During his two year stay in solitary confinement, Andre had an “epiphany” and he made the decision to turn his life around. “If you’re talking you’re teaching, if you’re listening you’re learning”. Andre Norman Listen Today For The story that got a standing ovation at WarRoom The dream and goal that was more powerful than the standard desire to ‘get out of prison’. How his decision to attend Harvard was the destination point that motivated him to teach himself to read, study law and ultimately become hugely successful. The skills he learned from leading gangs that he still uses today in business His assessment system and how he identifies projected strengths and weaknesses How he spots the weakest links His framework for Transformation Why he teaches his students to teach His solution for the white suburban opioid crisis And more! “I look at every variable, that I can be shut down in or killed on. Get it right or die. I took training people very serious because where I came from the first time I get it wrong, I die”. Andre Norman Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Andre Norman Through his Website  His LinkedIn profile  His Facebook profile  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Strategies For Maximizing The Short: The Easiest and Fastest Ways To Add $10-15,000 To Your Income. Do you feel like you can’t get off the Hamster wheel? Are you the “Dancing Bear” in your business (or life)? This episode is the SECOND in a new mini-series from Roland that we are very excited to share with you.  Which receives most of your efforts: Building your income or building your wealth? Today’s episode (and next weeks) focuses on how to maximize your income and focus on “the short!” “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier 1 Public Speaking - Whether you’re keynoting for cash or selling something from the stage. 2 Product Launch Affiliate Marketing - The second safest, fastest, low-cost way to increase income is, which he hones in on today. To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Listen Today For Roland’s Affiliate Marketing Playbook How to do this in a much easier way that most people try How Roland made $14k on his first attempt doing this and took home $840k in 6 days on one campaign Listen to why he wouldn’t make a business out of this! Roland’s recommendations for learning more and who to follow. 15 Steps To Product Launch Affiliate Marketing Success 1 Get in early and sign up as soon as you hear about the launch. 2 Purchase domain names that match the product names as closely as possible. 3 Purchase domain names followed by the name BONUS and the same with the word BUY in front of the product name. 4 Also buy domain names that have the product name with the numbers 2, 3 or 4 after it. 5 Create multiple simple sites on different server companies with the different domain names that you’ve bought, and with different email addresses, accounts, admin names, and different credit cards and physical addresses. You’re effectively creating your own private blog network, to get SEO juice. 6 Create several different long-form articles for each of those sites and get links from as many high-value sources as possible. Yes, this still works. 7 Create an amazing bonus package to offer everybody who purchases through your affiliate link. 8 If the product price and commissions permit (as long as the margin exceeds the cost of the thing you’re giving away),  consider adding a physical product that is in high demand currently to your bonus package. Try to find something everybody wants but they can’t justify buying for themself! 9 If you can’t include a physical product bonus, consider offering a pre-paid digital product that will help them. 10 Approach people that own lists of potential buyers for the product, where the owners of the lists are not planning on participating in the affiliate launch. Where you handle all the work, but you split the commissions, 50/50. 11 Set up a phone number to put up on every email, ad, and communication. It really makes a difference that people can talk to you. 12 Build an on-demand webinar to send prospective buyers to. 13 Create 30-50 (few minutes) YouTube videos and show yourself using the product and doing a product walkthrough. Plus, if you follow YouTube optimization strategies you can OWN this. 14 Monitor feedback from customers and visit offers from the top 20 leader board - offer anything they’re offering and upgrade it! So your bonus is the obvious choice. 15 Get into as many groups as you can, tell all your friends, buy FB ads, google display ads, retargeting ads…Be omnipresent! Most importantly, pick something that has a high dollar amount! If you do most or all of these steps for a HOT product launch, it will be very difficult for you to not sell 1-5 products. The more you do this the better you’ll do, and you can see how you could add some great Short term income to your books. “I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier Referenced In This Episode Pete Vargus, Advance Your Reach  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Attention: How To Get It, Sustain It, Monetize It and Respect It. What a great conversation today between Roland Frasier and CEO / Entrepreneur / Social Media expert Rachel Pederson.  This Minnesota mother of three runs two successful businesses. She knows how to get peoples’ attention, and will always find a way to connect with whoever she wants to connect with. Known as the ‘Queen of Social Media’, she empowers businesses with social media strategies that support MASSIVE, needle-moving growth… In this episode, Roland and Rachel discuss partnerships, pressure and her “favorite lessons” learned. To dig in further with Rachel, you can visit her website here. “One of my skills is getting people’s attention. It always has been. I think attention is so important. Not just getting attention, but learning how to sustain it, monetize it, and respect it”. Rachel Pederson Listen Today For Her “favorite lessons” from her entrepreneurial journey so far How she reaches out to people strategically and gets their attention using multiple touchpoints Her first entrepreneurial failure that led to her decision to figure it out and a big realization. The mindset that she now recognizes has led to all her biggest mistakes and failures. The process of building her clientele and the moment she knew she could quit her 9 to 5 job. How she defines a ‘strategic alliance’ as opposed to a partnership and why she’s slow to partner. How she finds strategic alliances and what she looks for. The strategy she employs when negotiating with strategic partners and how she figures out dividing revenue. Why early 2019 was her hardest time in business when a partnership went awry. How she withstands the pressure of having a personal brand The social media platforms she’s doubling down on. Her biggest end of year tip: “So many people are broadcasting. They’re not conversing. There’s something so powerful about replying to a comment and engaging”. Rachel Pederson. Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: Never Split The Difference Book Contact & Follow Rachel Pederson Through her Website  On Facebook  Her Instagram  Contact & Follow Roland On Facebook On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Review Business Lunch Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Do you feel like you can’t get off the Hamster wheel? Are you the “Dancing Bear” in your business (or life)? This episode is the first in a new mini-series from Roland that we are very excited to share with you.  Which receives most of your efforts: Building your income or building your wealth? Most people either Focus on creating as much income as possible in the short term and they don’t really think about building wealth for the long term. Focus on building wealth in the long term and they don’t think about building income for the short term. The rare few focus on creating income for the short term AND build wealth for the long term. In this episode Roland establishes that YOU CAN have it all and launches a new series, teaching us how to do just that. “When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping a sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Listen Today For The amount spent on a renting lifestyle in our ‘sharing economy’ has increased from 36% for Baby Boomers to 50% in today’s Generation. The insidious trap that high-income earners fall into. The all too often scenario that the asset-rich find themselves in. “I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
The Coder That Went ‘All In’ On Affiliate Marketing. Ray Sinlau gives us the honor today of his first ‘public appearance’ - so far he has declined podcasts and speaking engagements. He likes to fly under the radar, but make no mistake, Ray has achieved huge success in a very short amount of time, having built an 8-Figure Affiliate Marketing business this year alone, with a large amount of recurring revenue. In this episode, Roland draws out as many details from Ray as possible on Affiliate marketing, his way of operating and HOW he’s blown up his business so quickly! An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. Ray doesn’t have a web presence for you to dig into, but he recommends connecting with him on facebook. To dig in further with Roland on how to achieve massive business growth, head over to our website and sign up for exclusive content from Roland to your inbox.  Listen Today For The tools he relies on! (See References below) The perks of NOT having a company web site. His entrepreneurial start ‘flipping’ Pokemon cards and the story of his first legitimate entrepreneurial venture. His fast-track to learning code in order to provide for his new son - but the $800 per month wasn’t cutting it. How he ‘dove in’ the deep end and attended a convention that launched his current success. The $2 that changed everything and caused him to quit his job. The networking tips that have served him well. The challenges of working with Affiliate marketers. How to get started as an affiliate marketer. The role of writing great copy. The commission rates he looks for and when you can negotiate. The seasonality of Ad Costs and when you sometimes just kill a campaign. How he pays his team and structures compensation. The importance of reading data and the power of ruthlessly cutting underperforming campaigns. The beautiful video campaign that didn’t convert. The effect of Rolands Leverage, Scale & Exit program on Ray’s life.  Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: StandardConversions.com TeamTreeHouse.com  Stack That Money Forum  Direct Focus Online GiddyUP Great Leads  Ad Spy  The Lords of Strategy Book  Contact & Follow Ray Sinlau Through his Website On Facebook  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe On Apple Podcasts & Write Us A Review Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Are You “Sniffing The Neck”? Roland gives us valuable content every Monday on how to achieve massive business growth. This episode is no different, with Roland sharing a Donna Karen story, shared with him by Bernt Ullman, who we had on the show earlier this year (episode 88). As you think about growing your business, one of the fastest ways to increase your reach and your product line is to enter into licensing relationships with other businesses that have already been where you want to go in their market. Roland shares with us some great examples as well as the scenarios in which Licensing makes the most sense. To dig in further with Roland, head over to our website and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Listen Today For The Donna Karan success of almost an 8-fold increase in profits over the course of two years, largely as a result of licensing. “You don’t have to be a huge world-renowned brand like Donna Karen to take advantage of licensing”. Roland Frasier The Three Scenarios In Which Licensing Your Name or Brand Works best: 1. You have created a business with high brand equity and a loyal base of customers like Donna Karen did. Here, you have a core-product and/or market, and you take the brand equity that you have created and leverage it by allowing third parties to use your brand to market the thing they are good at (like DK did with fragrances), to a market they have already developed (like Estee Lauder’s retail perfume store relationships). 2. If you are a personality or influencer with a large number of fans or followers. This is basically the same as number 1 above, except it applies more to you as a personality as opposed to a personality-independent brand that you have developed. 3. If you have invented something but don’t already have a customer base or distribution channel to sell into. You could spend years and millions to acquire customers and master distribution, or you could just tap into someone else’s customers and sales channels. “If you’re a small company with a great product, frequently, your best option is to go to a larger company that already has resources and distribution to get your product to market faster, or to help it reach larger markets”. Roland Frasier Examples of Licensing Strategy And Success •  “Shark Tank.” The Sharks have relationships with (or just know about) companies that specialize in the distribution of products through their existing channels. All the sharks have to do is take the new product to one of those companies and, boom, they have virtually instantaneous sales and profits. • Daymond John: This is exactly what Daymond John did when he worked with us to market and sell the “Spy Escape” product that he invested in on one of the Shark Tank shows. We had a huge audience of people who would be perfect buyers for the product. So, Daymond made a deal with us to market and sell the product to our existing customer base through our existing distribution channels (our website, email list and social media channels). • Kylie Jenner: Another perfect example of someone who started out creating a social audience, then lent her name to other brands to create clothing lines and ultimately partnered with a world-class cosmetics manufacturer, Seed Beauty, to co-create products. • Authors: While most of what we’ve talked about so far apply to physical products, you can also license your intellectual property, like courses you create, or stories or songs you write. Many well-known (and not so well-known) authors do this. They create a book or a course or a podcast or social media channel and then license their name or content or course to other people who have customer and distribution channels to market and sell it. We see this quite a bit even in our own business where we license our content to other businesses that want digital marketing educational materials for their audiences. They pay us for the use of our content and then we benefit from royalty payments while they and their audiences benefit from having access to our training materials. It makes sense for us to do this because by doing it we receive brand exposure to huge audiences that we haven’t yet touched or that would be very expensive to build or acquire. “Remember, licensing is all profit. Everything you receive from licensing royalties is falling to your bottom line.” - Roland Frasier Consider This, If you were to enter and develop a $10 million market yourself and operate at an 8% profit margin, that would generate an additional $800,000 in profit for you. But, if instead, you licensed your name or product or IP to someone else who had that market, you would save all the time and investment and risk of building that market yourself, and at a 10% license fee, you would actually make $200,000 more in profit! “Licensing is one of the most proven and most profitable ways to expand your business. It’s definitely something to consider.  -Roland Frasier Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website Follow Business Lunch Podcast On Instagram On Twitter Thank you so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Do you have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! This will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
Collaborating With Micro-Influencers, Utilizing Keywords & Hiring Email Lists Roland sits down with Ed O’Keefe: Father of Seven, Founder of Traffic Mastery Live, and Author of 'Time Collapsing'. They talk as seasoned friends about the current eco-system of traffic, what’s working now, and Ed shares some great tips for entrepreneurs and investors. For more from Ed O’Keefe, you can check out EdOKeefeLive. Listen Today For The first thing to think about if you’re going into business: Assess the potential of a market by looking at its size and quality in relation to the price point. How to start a business from scratch by hiring email lists. How to spot the gaps in your whole game plan. Why you need to be ‘broad and shallow’ in your knowledge of your business - broad in your understanding of everything but with expertise in at least one area. How many Investors lose money because they don’t have the above understanding and have zero understanding of digital marketing. Why you need to find something with a ‘disruptive hold in the market place’ for it to have longevity. Does your market have 'a pain', are you truly solving it, is it growing or is it dying…? The value of reverse engineering competitors’ funnels and iterating off their starting points. How to get market data quickly and inexpensively. Utilizing brand keywords, buyer intent keywords and competitor keywords. Using Micro-Influencers (Influencers with under 50K followers) to build social proof that you can then amplify. Why you need to have a differentiating competitive advantage in order to compete, and if you don’t have one, what to do. “In our household, the one piece of advice we give is to be nice to everyone along the way as you pursue your dreams because that stuff comes back full circle”. Ed O’Keefe Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: Shoe Dog Book The Rise Book  Time Collapsing Book  PitchBox.com CloutHQ.com Contact & Follow Ed O’Keefe Through his website.  On Facebook  On Twitter    Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thank you so much for joining us this week. Do you want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players. 🎧 
Are you playing chess or checkers? How good of a negotiator are you? “Being a good negotiator has a lot to do with knowing how to create a fair deal for both sides to get as close to what they both need from the deal as possible”. Roland Frasier It’s helpful to consider the documentation side of negotiating. Entrepreneurs often play ‘cut and paste’ lawyer to avoid time and expense - or, they use an attorney that is eager to move onto the next case, and may have no real-world experience of dealing with the actual consequences of the clauses they put into their documentation. In this episode, Roland will help you think through key categories that can protect your interests - and keep things fair.  Every single word of a contract or agreement is important, so if you or your attorney don’t fully understand why everything is in there, then you might be setting yourself up for more than you bargained for, literally. In this episode, Roland gives us 25 things that good negotiators AND deal documenters are thinking about BEFORE anyone drafts ups a contract. To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland’s Deal Documentation Negotiation Categories (Keep in mind this is NOT an exhaustive list!) Be sure to pre-think about: 1 Taxes 2 Effort Reduction 3 Liability Constraints 4 How can we assign or fractionalize liability? 5 Damages in terms of a failure to perform on the contract? 6 What if somebody does something that is negligent? 7 What about the creation and ownership of Intellectual property? Including Customer Lists. 8 What are the legal defenses that we can build into the deal? 9 Indemnification - what if someone suffers damage? 10 Performance and time? Are there any parameters for which you want the performance to occur? 11 What about Disclosure to third parties? 12 Exposure of yourself personally? 13 Exposure of your company or companies? 14 What about access to trade secrets or accounting information? 15 What about discovery in the event of a dispute? Do you have a right to see documents or video for example? 16 Interpretation? 17 What about how you’re going to resolve disputes? Are you going to submit to The American Arbitration Association or the Judicial Arbitration Mediation Service? Is that what you want? How can you keep it out of court? 18 What about modifications? 19 What about duties? The things each party is supposed to perform and triggers for that? 20 What about rights (and are there triggers for additional rights)? 21 How is payment to be made? 22 Third parties? Are there any Third Parties that you want to include in the deal or that can create a liability for you - that you might want to exclude? 23 What are your remedies if things don’t work out? 24 Does the person who is entering into the agreement have the authority to? 25 What about representations and warranties? “Next time you’re preparing to paper a deal or you’re having a conversation about deal points, you need to be actually aware that this is a game of chess, not checkers…” Roland Frasier Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: Never Split The Difference Book   Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your Apple Podcasts and other podcast players.
Rohan Sheth has grown a couple of companies - one multi-network agency, GrowRev (which manages over 5 million a year in digital advertising), as well as a software company Direct Heroes. He’s also an in-demand speaker, consultant, and lifetime entrepreneur. He has been featured on Forbes, Entrepreneur and Fast Company magazine to name a few. Today Roland and Rohan have a good sit down conversation. Rohan gives tidbits and tips to companies and influencers who are trying to manage and grow their following. He shares the tools that will give you the competitive edge, his advice on partnerships and hiring, AND he even drops a super cool travel hack for when you have to fly economy! “You can go fast with yourself but you can go far with someone else”. - Rohan Sheth. For more from Rohan, visit his website or connect with him on Facebook.  You’re also likely to want to visit the Direct Heroes site by the end of the episode. Click to find us on Apple Podcasts and other Podcast players 🎧  Listen Today for How he made over $150k from selling pocket bikes in high school. The failures that taught him his best lessons. Some media-buying insights on Snapchat and other platforms as an alternative to Facebook. Why they stick with paid traffic instead of pursuing organic traffic. How he sees Partnerships and where they have been hugely successful for him. The best way for the average company to use Instagram and how being real will increase engagement. How using a tool like Direct Heroes on the back end is a powerful way to capture your influence and build your audience - and may save you money on Virtual Assistants.  Why he loves Instagram Lives and anything ‘video’. The benefits of hiring ‘full-stack’ employees (and if hires aren’t ‘full-stack’ they train them that way, with an understanding that they’re part of a bigger team, even if they rock at a particular slice of the pie). What keeps him motivated and on track and how he pursues balance in his life. His genius travel hack for flying economy! “I’m always asking, how can I get more lifetime value out of every post and every follower.” - Rohan Sheth. References Mentioned In This Episode Value Factor book Grow Rich With Peace Of Mind book  Dr. Demartini    Contact & Find Rohan Sheth On his official website  Visit Instagram On YouTube  On Facebook  On LinkedIn    Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thank you so much for joining us this week. If you want to subscribe to Business Lunch with Roland Frasier or you have some feedback that you’d like to share, we invite you to connect with us on ApplePodcasts and leave us an honest review! This feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players. 
Seven Key Deal Points Hear how you could acquire (or give) an ownership interest when non-cash assets like knowledge or time are being brought to the table. Hold on to your seats, swig that coffee and get your pen out (or just check out the show notes below) because Roland doesn’t skimp on the content today! Imagine what you could do with your business if you had the dream team or you could join forces with a strategic partner? Knowing how to structure a deal can make all the difference, and that’s what Roland is helping us with today. He breaks down for us how to structure an agreement to let someone else into your existing business as an equity owner, when they have something that’s valuable to your company, such as time or knowledge! These key deal points also apply if you want to 'earn-in’ to partnership in a company, with no cash to bring to the table. Seven Key Deal Points To Remember: What are the roles of each party complete with full job titles, descriptions and employment agreements? Detailed compensation package deal points. Consider a Buy-In for immediate equity plus performance-based increases of up to 10% additional vesting, at 2.5% a year for up to 4 years. This is a time-based component, PLUS performance-based milestones based on revenue. Provide for what happens if things don’t work out: Build a backup clause into the agreement, like if they leave the business or they’re terminated. This way you have a right to buy them out on pre-agreed valuation formula with pre-agreed terms (so that it doesn’t have to be paid all at once). You need to agree on the Valuation for the Buy-In. Usually, this is done based on an industry multiple times EBITDA. (Earnings Before Interest, Taxes, Depreciation, and Amortization). For example, if a business is earning 1 million dollars in profits and you agree on a multiple of 5, then the valuation would be 5 million and a 20% buy-in would be 1 million dollars. If the buy-in is not for money, then you need to place a value on the non-cash value that they’re bringing. For example, if you operate at a 30% profit margin and let’s say they are bringing a book of business worth a million a year, then the first-year value would be $300,000. Then you consider the lifetime customer value, let’s say 3 years: Then you’d expect that book of business is worth about $900,000. Now! If your company valuation is 1.8 million and what they’re bringing is $900,000, then you’re up to 2.7million.  So the 900,000 that they’re bringing to the table is worth 33% of the equity.  You need to have language that adjusts their equity based on what you thought it would be, to what they actually bring in. So a good and fair agreement would include that the equity adjusts to fit the actual performance of what they bring. Lastly, Roland encourages you to acquire an awesome attorney and business advisor to help you navigate the tax issues and more, but just understanding these options puts you ahead of the game. To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.  Click to find us on other Podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Review Business Lunch With Roland Frasier Podcast  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your Apple Podcasts and other podcast players. 
This is your seat at the table in a live brainstorming session with Roland and Andy Mackensen, of Snack Nation. Andy’s 4-year-old company hit #24 on the Inc, 500 Fastest companies list in 2018. They are currently meeting a need with healthy snack delivery for around 6000 offices. But what they really do, is discover the newest healthy snacks and curate the best of them. In turn, they provide value on multiple fronts by also collecting data from their customers for the suppliers. In today’s episode, Roland consults with Andy on how to 10X this thriving business. We get to be a fly on the wall as they consider some options and angles. Listen if you have a business that you are trying to scale and need some smart strategies. For more on this - and some context - check out episode 77 where Roland breaks down the strategy ‘How To Take Your 1 Million Dollar Business To 10 Million’. “We realized this pivot could help us accomplish our mission faster, and in a much better way. The entire thing made more sense.” Andy Mackensen Click to find us on Apple Podcasts and other podcast players 🎧    Listen Today for • The reason(s) Andy abandoned a successful and fast-growing vending machine business that was generating 25k per month. • How he convinced his investors that the above was the right idea. • The roll that mission has to play in EVERYTHING. • How they’re helping 500,000 employees across the country by helping them be healthier while helping snack companies learn more about their target markets through the data they’re collecting. • The value exchange that ensures they don’t need to pay retail, ensuring a lower cost of goods sold. • The Data Play opportunity that makes their model twice as successful. • The fully customizable model that keeps the recurring revenue coming in. Now Keep Up as Roland and Andy brainstorm and hash out ways to grow his business further Through Increasing Value Though Product or Market Expansion Through Partnerships (and affiliate relationships) Through Acquisitions   References Mentioned In This Episode Roland’s 10X Plan (Episode 77)   Contact & Find Andy Mackensen Visit Snack Nation On LinkedIn On Twitter    Contact & Follow Roland On Facebook  On Instagram Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thank you so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? If you have some feedback you’d like to share, connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.   
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Comments (4)

Jeremy Brandt

Great show Roland, really enjoying the interviews!

Jan 5th
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Chad Berton

this conversation sparked so many ideas for me. it's amazing how some of the simplest things find their way to be an inspiration

Dec 12th
Reply (1)

tom keeling

awesome content excited for more to come

Dec 18th
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