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Author: Roland Frasier

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How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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Roland talks today to his “Biggest Fan Boy,” Adam Lyons. You may know him as the Dating coach https://www.askthedatingcoach.com/home, but today we’re talking about something different because Roland has ‘completely changed the way Adam thinks about business.’  Today you’ll be inspired by Lyons’ confidence and enthusiasm as he tells a tale that beautifully demonstrates Roland’s acquisitions mindset at work. THEN you’ll hear some great Acquisition tips as Grant Teeple, Senior Partner at Teeple joins the conversation. “I don’t know what impact this would have on you, but if you could acquire your competitors’ leads off of them and have them say ‘Thankyou’ afterward, just imagine what impact that would have on you.” Lyons. What Is EPIC? You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen For, The story of how Adam bought his son’s favorite (almost bankrupt) gaming business for $5000 and built it up to be a million-dollar company. “To put this in perspective, I paid $5,000 (and by that, I mean, I paid $0 because I ended up paying for the business with the money from the stock that was in the store. So no money actually came out of my pocket at all). Now that business has bought me what will be a million-dollar asset within two to three years, and we’re up to $20k a month”. Adam Lyons. And More Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Connect With Adam Lyons On LinkedIn https://www.linkedin.com/in/adam-lyons-456055194/ Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Roland talks today to the Mikkelsen Twins about their company, PublishingLife.com, and the massive growth they’ve experienced since their launch in 2018. These young entrepreneurs are helping ordinary people quit the 9 to 5 and find freedom with Amazon Digital publishing. “The best way to make money with Amazon right now in 2021 is not by selling physical products on Amazon. That breaks people’s minds much of the time because they didn’t know there was another way to monetize Amazon; they think it’s just an e-commerce platform. But we do it through the Avenue of self-publishing and more specifically, audiobooks.” Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Contact The Mikkelsen Brothers Through their Website, https://publishinglife.com/ On YouTube, https://www.youtube.com/channel/UCG-mhrxX8teJvYb-kQ33D0Q Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up at https://businesslunchpodcast.com/ for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Roland’s Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Are you interested in the hottest sectors to find M&A deals in 2021? In this episode, Roland takes a Birds Eye look at the trends he sees in Mergers and Acquisition strategies in 2021. The market has indeed been changing, so listen in as Roland gives you a lay of the land. “For sellers now, there are more options in the bigger markets, and these things kind of trickle down to smaller markets over time.” Roland Frasier Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Dig In Further To dig in further with Roland, sign up at https://businesslunchpodcast.com/ to receive our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Roland Frasier's Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website,  https://www.rolandfrasier.com/.
Roland Frasier demonstrates how to get Everything out of Everything you do...  Want to make sure you’re not leaving any money on the table?  This episode is for you. Roland Frasier tells the story of being stuck in Volcanic Iceland with his lovely wife. Hanging out in a hotel room for a week, Roland took the time to try out Affiliate Marketing. Spurred on by an intention to make more money than Frank Kern, Roland hit the ball out of the park (of course). But the story gets interesting when Roland unpacks how he took that quick win and maximized it by asking, “What else can I do”? What’s the opportunity within the opportunity?”. Listen today if you’re interested in this powerful way of thinking, known as Butterfly Leverage. It will multiply the returns on everything you apply it to. “When you are thinking about anything, you’re leaving a ton of money on the table (I promise you) if you don’t do this...Take your core action (Whatever the core thing is that you’re going to do), and then say, what are five ways that I can leverage that? And then for each of those things, ask again, what are five ways I can leverage or monetize that?” Roland Frasier. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.  More On Mindset To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts.  The EPIC Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Paul Lemberg helps entrepreneurs become wealthy. Sounds good, right? He’s our guest on the show today. Who is Paul Lemberg? Paul started his first company with a partner and $3,000 of credit card debt. It sold three years later for just under nine million dollars. Since then, Lemberg has consulted with Fortune-100 companies like Adobe, IBM, and Goldman Sachs, but his true passion is helping small business owners and CEOs double and triple their profits and sometimes grow their companies more than 10-fold. In this episode, Paul talks about Roland’s favorite subject, Acquisitions. If you enjoy this conversation, take a listen to the last time we had Paul on the show, here. “I found out that you could help Cisco make an extra a hundred million dollars or help IBM save a half a billion, and nobody really cared, like nobody’s life was transformed from it. And I had this epiphany one day that my people were entrepreneurs and that I had amassed a skill set that might be valuable”. Paul Lemberg. Listen For, The real issue in selling a business.  “If you can negotiate the multiple, you can negotiate the value of that company either up or down, depending on which side of that house that you’re on.” Paul Lemberg. The most important thing for most business owners (when selling their business). “So, a lot of people approach acquisition as if the money were the most important thing. And for some people, it is, but for many business owners, they’re most concerned with whether their business will be taken care of.” Paul Lemberg. Which business(es) should you focus on buying? “Invest in what you know, that’s it. If you understand the underlying business, you can make money as an investor. If you don’t understand the underlying business, you have no idea if that business is going to make money in the future or not.” Paul Lemberg. Why it’s so critical to understand what the seller/owner wants and why they want it. Plus, Why nothing compares to Paid Traffic when it comes to building a business. “Paid traffic is the only thing that you can actually scale. It’s the only thing that you can actually maintain control of from now until the end of time”. Lemberg. Top Takeaway “Anytime you hear yourself saying, but I’ve got this much invested… money that you’ve put in, time that you’ve put in, heartbreak that you’ve put in, whatever it is. It could be the deal. It could be your job. It could be your existing business or a negotiation. It could be anything. But those things keep you in, even when common sense says it’s time to get out. So the simple question is: If you were starting today from scratch, would you be interested? And if the answer is no, probably not, then walk away.” Paul Lemberg Contact & Follow Paul Lemberg On his website. On Twitter, @PaulLemberg Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Sign up on our home page for our podcast newsletter. 
In this snack-sized episode, Roland Frasier will help you to think as he and Elon Musk think.  Creatively. Learn how to ax assumptions, question rules, and achieve better win-win scenarios in your deal-making. Roland Frasier is referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. “Optimization is a linear growth pattern, and innovation is exponential.” Roland Frasier Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Why You Need To Think More Creatively “When you’re in a deal either acquiring something or selling something, you have a whole bunch of professionals, other entrepreneurs - sharp people, on the other side. And if you want to get what you want and help them get what they want, you need to think creatively.” Roland Frasier Where To Begin, Be careful how you are speaking to other people and the way you’re talking to yourself. Identify and define your assumptions. “What are the assumptions that you have that you’re making every day that are impeding your ability to exit, grow scale, or get leverage in your business? If you’re saying, is this assumption correct? Then you’re thinking beyond the assumption. You’re transcending that assumption.” Roland Frasier. Question the rules in place - are they still in place? Do they apply? The rules are constantly changing. Use ‘First Principles Reasoning’. Elon Musk says -‘Boil things down to their fundamental truths and then reason up from there'. “Most of our life we reason by analogy, copying what other people do with only slight variations”. Roland Frasier.  Listen for Roland’s examples drawn from experience, his mastermind members, and Elon Musk. More From Roland Frasier To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. If you want to binge another episode from Roland, this one (also on mindset) is a favorite. Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Kamal Ravikant is one of Roland Frasier’s dearest friends. He refers to him as “probably the best human being he knows.” He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He’s been a US Army Infantry soldier, held the hands of dying patients, been the ‘can do guy’ in Silicon Valley, and spoken to audiences worldwide.  But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, writing, and so much more… This is an excellent episode in SO many ways, but you’ll especially like it if you want to know what to do when you don’t ‘know people,’ and you can’t get ‘in’ on insider networks. “Never try to be the smart one when it comes to Investing. Because you’re not. You’re just not. Invest only with the smartest people. Keep quiet, add value, and slide your chip in.” Kamal Ravikant If you love this show and it helps you with your business(es), head over to our homepage, and sign-up for our podcast news. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. Listen For, • Kamal’s incredible story. “As an immigrant child, I had a strong desire to give back. And as an 18-year-old, that was the most I had to offer was to join the military.” • How he balances and switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people. • How Kamal’s Assesses Opportunities Listen as Roland pitches an idea, and Kamal questions and accesses and vets the opportunity. Kamal Ravikants’ Investing Insights Kamal doesn’t invest in ideas. He invests in people. What he looks for when investing in Startups and Founders Why he always visits companies before investing in them His advice for people who don’t know ‘people’ (and can’t get in on insider networks). Flags and Flaws to look for in Startups  And There’s More Don’t skip out on the end of this episode. Kamal shares some excellent insights on becoming a better person, the power of commitment, and how he approaches relationships. Find Kamal Ravikant On Twitter On his blog. Follow Roland Frasier On Facebook  On Instagram  Through his Website  An Epic Challenge Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier. Follow Business Lunch Podcast On Twitter On YouTube
Ray Sinlao is the coder that went 'all-in' on Affiliate Marketing. In 2019 we published a podcast with him that has been one of our all-time most-listened-to shows. Before this conversation, he declined podcasts and speaking engagements. Sinlao preferred to fly under the radar, but make no mistake, he has achieved huge success in a seriously short amount of time, with his 8-Figure Affiliate Marketing business, Standard Conversions. In today’s episode, we’re sharing some highlights of that conversation in a bite-size chunk. You can hear Roland’s full conversation with Ray Sinlao here. What Is An Affiliate Network?  An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch.  Listen Episode 258 For, How to get started as an affiliate marketer. The role of writing great copy. The commission rates he looks for and when you can negotiate. The seasonality of Ad Costs and when you sometimes need to kill a campaign. How he pays his team and structures compensation. The importance of reading data and the power of ruthlessly cutting underperforming campaigns. The beautiful video campaign that didn’t convert. Click to find us on Apple Podcasts and other podcast players.  Contact & Follow Ray Sinlao Through his Website On Facebook  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Buy Someone Else's Business...For Zero Cash Out Of Pocket! Roland will teach you how he does it, here. Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT.  Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term. “A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 5 Proven Strategies For Building Long-Term Wealth. 1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate. “Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier 2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive. “You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier 3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found.  4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win. *Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. 5) Trend-Based Investing In Private Companies That Have Momentum. Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating. Also, take note of what he conspicuously does not invest in for the long-term and why. “Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier The Long And The Short Of It. To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets.  And There’s More. In this episode, Roland goes on to talk about finding growth levers in your business. Ways to grow much faster than you thought possible. He dives into the topic of Media and Equity Acquisitions. This content is going to unlock tons of ideas for you.  “If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media. Your ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever.” – Roland Frasier Owned Media Is Superior. The other media types are controlled by third parties whose agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your media. “The best time to grow your media is years ago, and the second-best time is now”. – Roland Frasier If you want to skip all the effort and hassle of building your own media and avoid relying on third-party media, consider buying it from someone else! Acquire other people’s media (“OPM”). Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers. How about a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers. Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers. Do you wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates. More From Roland Frasier To dig in further with Roland, sign up on our home page for our podcast newsletter. If you want to binge another episode right now from Roland, this one is a favorite. But to really get to know Roland, we recommend you take one of his superb courses. Check out the next Epic Challenge! Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners.  In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y. “Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy. If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. This episode is for you if you want to make your brand more interesting and likable. The (Simplified) Character Diamond (For Business Branding). Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. “The North and South are what creates interest. It’s what gets people’s attention. It’s what makes you worthy of more than just a glance”. Ryan Deiss. • Ask yourself, what is your North Star? Your brands’ mutant power?   • Then, what is your ‘Counter Star’? What is the external conflict that provides interest? Today In Part 2, Listen For, • Digital Marketer’s Character Diamond. • The ‘East West’ Quadrants of The Character Diamond: “These are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what you’re all about, this has got to ring true”. Ryan Deiss.  (East) What is your non-negotiable? What is that for your brand? ‘If you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that you’re prepared to die on is what builds trust'. Ryan Deiss. Ryan shares examples, including the non-negotiable for Digital Marketer, which is: ‘It must be step by step and proven. No theory.’ (West) What is your quirk, your mask, your flaw? You’re not-so-secret sin? This is what creates a sense of humanity. It makes your brand LIKE-ABLE. “We like brands when we know that they screw up just like us”. Ryan Deiss. Get Started Building Your Brand’s Character Diamond: Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company. “This incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they fail”. Ryan Deiss. Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters. Step 3: Take note of the characters. The characters are the important piece. Thank You For Listening.  Step 4: Group the characters based on character traits and general themes. You can also find this podcast on these platforms here.  Find Ryan Deiss On Twitter  Visit Scalable.co  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier. Follow Business Lunch Podcast On Twitter On YouTube
Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them).  Are you building your income or building your wealth? Which receives most of your efforts? The rare few focus on creating income for the short term and wealth for the long term. In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. It’s a great episode! Be sure to follow or subscribe to the show, so you get Part 2 when it drops next week.  Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Episode 255, The Long and The Short Of It Most people either, Focus on creating as much income as possible in the short term, and they don’t think about building wealth for the long term. Focus on building wealth in the long term, and they don’t think about building income for the short term. “When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier Listen Today For, The insidious trap that high-income earners fall into. The scenario that the asset-rich find themselves in all too often. “I can’t count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier First, Let’s Look At Income. How To Quickly Add $10,000 To Your Income. “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier Public Speaking – Whether you’re keynoting for cash or selling something from the (online) stage. Product Launch Affiliate Marketing – The second safest, fastest, low-cost way to increase income. Small Events Tollgate Deals Masterminds Roland Frasier Shares His 1). Affiliate Marketing Playbook Including his 15 Steps To Product Launch Affiliate Marketing Success (We’ve written those out for you here) 2) Mastermind Strategy 3) Formula For Small Events (How To Get Started). Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts.  Roland’s EPIC Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. It’s been an absolute hit and could help you too. If you’re interested in finding out more about it, click here. Referenced In This Episode Pete Vargus, Advance Your Reach  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners.  In this episode, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you dig into it for your own company.  This episode comes with a disclaimer.  When is this subject dangerous? “Branding and character diamonds, in particular, are an essential subject once you’re making sales. It is a very dangerous subject if you are brand spanking new, just getting started. Because it allows you to waste a lot of time doing what I call ‘organizing the file drawers’. Ryan Deiss If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. “The Ultimate Hack, The Ultimate Shortcut.” “If you think about the brands that are most loved, they don’t need celebrities to endorse them. The brands themselves are the celebrities. The brands themselves have become loved. How do we do that with our brand?” Ryan Deiss How to scale your business if you’re the face of the brand. How do you transition from a personal brand to a corporate brand? “If you’re not the face of your business, you have to be really, really careful that you don’t become boring and inhuman”. Ryan Deiss The answer? Transfer the most desirable and interesting character traits of the founder onto the brand. Plus, Where many brands go sideways. The real reason you’re winning if you’re competing. The (Simplified) Character Diamond (For Business Branding). “Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy. Step 1. What is your North Star? Your brands’ mutant power?   Step 2. What is your ‘Counter Star’? What is the external conflict, that provides interest? “Think about the fictional characters that you like. Guess what, the reason that you like certain characters is because they exemplify certain attributes that you admire in yourself, whether you’re willing to admit it or not”. Ryan Deiss Step 3. Subscribe on Apple podcasts so you can hear part 2 (Episode 256) as soon as it drops. Thank You For Listening.  Find us on these platforms here.  More Episode From Ryan Deiss Four Different Entrepreneur Types The Million Dollar Napkin Find Ryan Deiss On Twitter  Visit Scalable.co  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube
This is your seat at the table, with. Marcus Lemonis. A Lebanese-born American businessman, television personality, philanthropist, and also a politician! You’ve probably seen him on the hit TV series, ‘The Profit’. So, if you're looking for insight and encouragement on your entrepreneurial journey, you've come to the right place. This episode with Roland Frasier will deliver just that. Lemonis shares his thoughts on post-2020 business, partnerships, working with investors, and more. “If you’re not capable of thinking differently about people, you probably shouldn’t be a business leader” – Marcus Lemonis. Did You Know March is a 'Power month' for Business Lunch With Roland Frasier. Why? Because we're celebrating 250 episodes and a whole ton of downloads! So, make sure you go back and listen to our  'power episodes' with business Titans Sir Richard Branson, Arnold Schwarzenegger, and Sara Blakely. “Don’t try to tell a fictional story about yourself to other people. Instead, be your true self, and convey that to others”. Lemonis. Marcus Lemonis's Advice For Working With Investors And Partners If you’re going to partner with someone, make sure they bring capital, expertise, or contacts. Lemonis considers money to be the least important. Never do a 50/50 Deal. “Either be the minority holder because you trust the other person to take the lead and believe in them, or be the majority holder who drives the business.” Lemonis  The Three P’s To Evaluate In A Business (And why this universal framework helps Entrepreneurs) Product: You want a real-time, relevant product that adapts and changes. It needs to be driven by the market and not your emotion. Process (How you develop the idea, test it, deliver it to customers, and continue to improve on it). People: It’s important to remember that people work with you, not for you. Collaborative and thoughtful as a leader. Plus, Listen For Why he is attracted to ‘Turnarounds’ and businesses that are ‘broken’. When to walk away and cut your losses (and why he sticks with people longer). Why he’s sometimes nicknamed ‘the Mayor’ “You can change the world more as a business leader than you can as a politician” – Marcus Lemonis. The fastest way to lose a client or potential acquirer of your business. What to expect (and accept) if you choose to work with family and friends. Why you must have gender and racial diversity in your business (and it’s not just to be politely correct). And more! Thank you for listening on Apple Podcasts. You can also find us on these platforms here.  Enter Our Apple Giveaway We're celebrating our listeners as we pass the 250-Episode mark. Enter To Win Follow Marcus Lemonis On Twitter Visit MarcusLemonis.com Who Is Roland Frasier As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.  On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube
Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012). Two years ago, we aired part of Roland Frasier's conversation with Sara Blakely. You can hear that here. Today, we're sharing some of the conversation that we held back: More questions that we think Entrepreneurs (and our business-minded listeners) will want to hear. Whether you're growing a successful business, dreaming up ideas, or struggling to navigate challenging times, this episode will encourage you on your Entrepreneurial journey.   "What he was doing was just reframing our definition of failure...The only failure for me is not trying" – Sara Blakely. Listen For How Sara Blakely - • Stays Motivated (and who inspired her to break through the ceiling)? • Wrote a profound (and very specific) goal in her journal two years before she had her billion-dollar idea. • Continues to get great ideas (by making her 5-minute commute last an hour). "I think a lot of my next inventions and ideas in the car" – Sara Blakely. Plus, Sara Answers... 1. How Spanx's customer acquisition channel has changed over the years. 2. Her strategy for maximizing customer lifetime value. 3. How she expanded Internationally. 4. Which Book has she gifted the most. 5. Does she ever take time off and recharge? Today's Top Takeaway What you don't know (in business) can turn out to be your biggest asset. Did You Know?   March is an extra special month for the podcast. We've also lined up the release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, Marcus Lemonis, and a special International Women's Day episode too. Subscribe/Follow us on ApplePodcasts, so you don't miss it!  And don't forget to enter to win our Apple Giveaway! Here's that link. You can also find us on these platforms here.   Follow Sara Blakely On Instagram Check out The Spanx Foundation Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube
Coming on monday! Sara Blakely. Listen For: •What Sara's father taught her that set her up for success. •How she doubled down on her superpower as a salesperson, by learning from specific motivational speakers. •How she decided what products to work on and what she does to come up with her best ideas.   Follow us on Apple Podcasts so you don't miss these special episodes, and enter to win our Apple Giveaway here.  
At a special Live edition of Business Lunch with Roland Frasier, we had the honor of talking with Governor Arnold Schwarzenegger. His official bio is Austrian American actor, businessman, retired professional bodybuilder, and former politician who served as the 38th governor of California from 2003 to 2011. You may know him as The Terminator. However you know him, Arnold has so much to offer to anyone looking to realize their dreams and goals. “The tradition is to work your way up. But I think that sometimes, you know, it’s not necessarily”. Arnold Schwarzenegger. Is Arnold Schwarzenegger A Self-Made Man? As he explains in this episode, Arnold doesn't like being referred to as a self-made man. He recognizes that he got to where he is today and accomplished what he has, with a lot of help along the way.  “So you need a lot of help to get where you want to and to accomplish your goals. And you have to recognize that and always thank everybody.” Schwarzenegger. Arnolds 6 Principles To Live By 1. Have a Great vision, think Big. “I didn’t just want to win the Mr. Universe title. I wanted to be the greatest bodybuilder of all time.” Schwarzenegger. 2. Break the Rules. 3. Don’t be afraid to fail. “Losing is staying down. But failing something… you’re not a failure.” Schwarzenegger. 4. Don’t listen to the naysayers. “I never listened to the naysayers. And I think this is one of the main things, the rules to success, is don’t listen to those people. They’re stressed, or there’s jealousy going on, or they’re giving you advice based on their little bird brains.” Schwarzenegger. 5. Work your ass off. “The more you are tenacious, the more you force your way and force and force and force. The more you go through painful periods, the further you can go.” Schwarzenegger. 6. When you’ve made it, give back. To read more about the issues Arnold cares deeply about, check out http://schwarzenegger.com/issues/. Plus, Listen For  • Arnolds Goal Setting Process “And this is exactly what happens to people in life. They drift around because they don’t have a specific goal”. Schwarzenegger. • The opposition he overcame along the way. “They hated it. They said, ‘This is stupid. Why are you struggling so much?” Arnold Schwarzenegger. • The most significant opportunity that he chose to turn down (and why he made that decision). • How he became a millionaire, even before he got into movies. “Whenever you want to accomplish anything great, you have to overcome a lot of obstacles…but if you have a big vision, then nothing is too difficult.” Arnold Schwarzenegger. • His current goals and inspirations. And more! Thank you for listening. Did You Know?  March 2021 is an extra special month for the podcast, including the first release of Roland’s interview with Sir Richard Branson, Sara Blakely, and Marcus Lemonis. Please be sure to follow us on Apple Podcasts, so you don’t miss it!  Plus, we’re celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway.  Enter To Win  You can also find us on these platforms here.  Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube
You’ve heard of Richard Branson. If you’re an entrepreneur, you are a fan of this "Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality". Before our world was hit with this Pandemic, our host Roland Frasier, managed to maneuver a deal that led to this conversation with the founder of Virgin at Traffic and Conversion Summit. On Our 250th Episode, You’ll hear what they talked about, the advice Richard gives to Entrepreneurs like you, and the mindset that precedes his world-changing success. Roland Frasier’s business partner, Ryan Deiss, sets the stage. “Richard Branson, if you don’t know, is the entrepreneur’s entrepreneur, the marketer’s marketer. This guy was doing crazy outlandish things before doing crazy outlandish things was cool”. Ryan Deiss What To Think About When Building Your Brand. “First of all, you’re only as good as your own reputation: your personal reputation and the reputation of your brand. So you’ve got to zealously protect your reputation and not get tempted to do anything that you could feel uncomfortable reading about the next morning in the newspapers”. Richard Branson. Plus, In This Episode Roland asks Branson some of his favorite questions, the themes our listeners expect on Business Lunch Podcast. 1) What motivates and drives Branson to do the things he does? “We didn’t have the internet to promote our companies in those days. So we needed to use ourselves to get out there and get the companies on the map. And I think these adventures gave us a much more sort of ‘sexy’ image or something that people should identify”. Branson 2)  How does he find great people to work for his Virgin companies? “We get a big blank sheet of paper, and we think, right, how can we make this company different and far more appealing than any other company that’s gone before us”. Branson 3) What makes a good partnership? “Partnerships in business can be equally magical. You’ve got to give and take and sometimes be, you know, overly generous toward your partner to make sure that it works.” Branson 4) Which Industry is Richard excited about now, and how is he expanding? “I gave up waiting to be taken to Space by NASA or by the Russians or by the Chinese and realized that they just were not interested in taking us to Space. So I traveled the world, looking for a genius engineer, and we started building up a Space company”. Richard Branson Be Inspired By Richard Branson's Philanthropic Philosophies. “When you’re a small business, you’ve got to first look after yourself, make sure you keep healthy. Once you know that you’ve got yourself well, look after your employees and the people around you, then maybe your local village, then maybe your local city. Look at what things you can do to help. Then, maybe your country. And then when you become a global brand like Virgin, you’ve got to look at the global issues and see how you can help. And I think if, if we can get every company to do that, most of the problems with this world, I think, can be solved.” Richard Branson. And more! Did You Know?  March 2021 is an extra special month for the podcast, including the first release of Roland’s interview with Sir Richard Branson, Arnold Schwarzenegger, Sara Blakely, and Marcus Lemonis. Please be sure to follow us on Apple Podcasts, so you don’t miss it!  Enter To Win  We’re celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway. Thank you for listening on Apple Podcasts. You can also find us on these platforms here.  Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube
“Labeling Something As Impossible Is Easy. It Doesn’t Require You To Try…” If you’ve ever felt like what you want to do might be impossible, or that it will take too long, or that “no-one has done it before, so it’s probably a pipe dream”… this episode is for you. You can challenge the impossible. With so many new listeners joining us on the show, we want to make sure you’re hearing directly from our host for ’a minute’. Who is this guy who gets in rooms with Business Titans and deals with an extraordinary number of entrepreneurs? He’s often described as ‘the smartest guy in the room’ and today instead of an interview, Roland shares some big questions and historical evidence, that will inspire you to BELIEVE!  A Mindset For Success. It’s one thing to be impressed by someone’s entrepreneurial endeavors and glean takeaways and tips. It’s another thing to think how the highly-successful think. You need to adopt the same mindset that all successful men and women share. And this episode will help you do that. “Ultra-high achievers align themselves and their dreams to opportunities that match their talent, skills, and resources, at times at which those opportunities present themselves. They increase the breadth of what’s possible for them by sculpting their own possibility vision, with the chisel of data and opportunity.” Roland Frasier. Roland Challenges The 'Impossible'. Legally mandated impossibilities. Physical impossibilities. Perceptual impossibilities. Fiscal Impossibilities. Societal Impossibilities. “Tens of thousands of bold and persistent entrepreneurs before you have stared down doubt, pushed past legal impossibilities, overcome physical impossibilities, dreamt impossible dreams and brought them to reality, broken through immense fiscal impossibilities and persisted past social impossibilities.” Roland Frasier How To Challenge The Impossible In Your Business. Can you do as billionaire Peter Theil suggests and achieve your 10-year goals in 6 months in Business? Is the possible only limited by your mindset, or are there possibilities that elude you which are simply beyond your reach?  Throughout history, we have seen the limits of the possible expanded again and again. “If these amazing (formerly assumed impossible) things could be invented, and these formerly thought unachievable human feats could be done, then surely you can hit your 10-year business goals in 6 months? Or accomplish in 1 year what most would take 3 or 5 years to accomplish?” Roland Frasier Spoiler Alert “Massive rapid hyper-growth is indeed very possible”. Roland Frasier A Five-Step Plan To Achieve Anything. Step 1 Find the Fire. Step 2 Conceive and Believe. Your subconscious will not allow you to achieve something that it hasn’t seen as possible at first. Challenge the Impossible. Step 3 Practice Adaptive versus Non-adaptive possibility (otherwise, you’ll have trouble seeing it as possible and accomplishing step 2) Step 4 Apply data-informed resource opportunity alignment. Step 5 Pursue, persist, and persevere. “The truth is that there are very few things that are truly impossible. I believe in you. Now you go make the change, and be the change”. Roland Frasier Did You Know?   March 2021 is an extra special month for the podcast, including the first release of Roland’s interview with Sir Richard Branson. Please be sure to follow us on Apple Podcasts, so you don’t miss it! Plus, we’re celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway. Enter to win here. You can also find us on these platforms here.  Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube  
3 Ways To Win (Today).

3 Ways To Win (Today).

2021-03-1503:24

We're celebrating, 250 episodes, 1.5 million downloads, and the podcast community of Entrepreneurs that makes doing this so fun (that's you)! Thank you for all your support and for tuning in, week after week. We appreciate it! 3 Ways To Win (Today). 1. An Easy Networking Strategy. Share an episode of this podcast. It may sound basic, but take a minute and consider - which episode(s) are most relevant and would be most helpful to entrepreneurs in your life? Pick your favorite episode (for them), send them the Apple Podcasts link, and tell them why you thought of them. Then repeat, with every entrepreneur you know. They will thank you.  2. Listen To A Power Episode Of Business Lunch With Roland Frasier We pride ourselves on great content, but we have gone the extra mile this month. As you'll hear in this episode, we've got Four Business Titans on the show this month: Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Marcus Lemonis.  Follow us on Apple Podcasts so you get them when they drop. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2 3. Enter To Win One Of These Apple Prizes If want to win a pair of AirPod Pros, AirPod Max Headphones, an iPad Air, or the iPhone 12 Mini, make sure you enter our giveaway for Entrepreneurs here.  It's a WIN-WIN. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics.  
We're celebrating 250 episodes, 1.5 million downloads and the podcast community of Entrepreneurs that makes doing this so fun (that's you)! Introducing four Power Episodes with Business Titans Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Marcus Lemonis. Follow us on Apple Podcasts so you don't miss these special episodes, and enter to win our Apple Giveaway here.  
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Comments (6)

Michael Cloonan

j

May 5th
Reply

Jeremy Brandt

Great show Roland, really enjoying the interviews!

Jan 5th
Reply

Chad Berton

this conversation sparked so many ideas for me. it's amazing how some of the simplest things find their way to be an inspiration

Dec 12th
Reply (1)

tom keeling

awesome content excited for more to come

Dec 18th
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