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Motivated

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The Motivated Podcast is hosted by Dalia Strum who is an educator on Digital Marketing and Business Strategy at The Fashion Institute of Technology and Pablo Henderson, the VP of Marketing at Equinox Hotels. We’re going to feature some thought leaders and industry experts where we discuss what they’re working on, some of the strategies they’ve deployed during this time, how they’ve shifted their mindset and most importantly how they’re keeping themselves as well as the people around them motivated. These convos are meant to inspire as well as provide listeners with tangible takeaways
58 Episodes
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01:10 Prize Guest- Katie Hunt 01:57 Night Classes at FIT 02:34 What motivated you to take extra classes 03:13 Working with your hands 04:11 The brain works in crazy ways 04:48 Not living up to my purpose 05:09 Becoming a weird entrepreneur 05:30 Warby Parker 06:07 100 day challenge 07:00 Feeling out of control 07:41 Showfields- the elevator pitch 08:43 A place where artists can play 09:42 External factors 10:30 Deep sadness 11:23 How do we re-invent c-commerce 12:16 Power vs Panic 13:21 Now what 14:09 Team 15:02 What are the assets 16:02 2020 Vision 17:06 Higher Meaning- Magic 19:30 They see how hard you're working 20:36 Life isn't perfect 21:28 American Express 23:15 Is this Karma? 23:54 150 Brands in 3 years 24:20 3 Qualifications 24:49 Mission Driven, Well Made, Innovative 25:48 Keeping the team motivated 26:51 Let them Run 28:05 P.T Barnum of retail 28:24 Curation is queen 29:58 Getting to tell a great story 30:46 An optimist at heart
In this Motivated episode, we speak with leadership author, speaker and podcast host Scott Miller about digging your well before you're thirsty, owning your mess and friending up. 00:36 Intro 00:59 Scott Miller 01:29 How did you get started 02:34 Seeing something in you that you couldn't see in yourself 03:30 Leadership Podcast 04:31 Fail Fast 05:20 Franklin Covey 06:32 Young, hungry and a little arrogant 07:38 Utah 08:56 The irony of being identified as a leader 10:05 Not everyone should be a leader of people 11:36 Rage: David Epstein 13:22 Management mess to success 15:11 Don't be the genius be the genius maker 17:15 You create culture with every interaction 17:39 Relationships between people are the company's greatest asset 19:09 No involvement, no commitment 20:34 Six Sigma 21:42 Run with your strengths 24:19 Adapt what is right for you 25:06 What brings you joy? 26:24 Dig your well before you're thirsty 27:44 Show some courage 28:13 Go where the love is 30:26 People are cowards 31:09 I blame me 33:00 When you own your mess you make it safe for others 34:02 People aren't bad people, they're just people 34:50 Uncharted waters 35:01 Abundance mentality vs Scarcity 37:04 Check on instead of check-in 38:55 Treat people the way they want to be treated 40:26 How did you become an author? 43:17 Short-term, mid-term, long-term goals 44:12 Stillness is the key! 46:59 Friend Up
We sat down to chat with Samantha Saperstein who leads Women on the Move for JP Morgan Chase. Samantha shared thoughts about ambition, forgiving yourself and urged us to "Keep going!" and reminded everybody that by keeping going you'll motivate others. 00:38 Intro 01:08 Samantha Saperstein 02:01 Women on the Move 02:13 Fueling female ambition 02:35 Women in business 03:08 Female consumer education 03:32 Female employee engagement 04:00 Ambition 04:43 Women are ambitious 05:30 Lean in 06:35 Natural born leaders 08:05 Learning from bad leaders 09:11 Intrapreneurship vs Entrepreneurship 12:27 You don't have to follow the job description 13:46 Do you generally feel supported 15:30 Extract something new 17:34 Do you need to feel valued 18:03 Creating something that hasn't been conceived of yet 19:02 Personal discovery 19:52 Fail fast 21:48 Right time, right place 22:30 Running towards failure...risk 24:45 Financial health is part of physical health 27:12 Translating your passion to business 28:21 Providing a sense of community 29:02 A board of directors for yourself 30:59 Personal Spnsors 31:42 Diversity of thought leadership 32:12 Cultivate relationships 33:57 Reverse mentoring 35:59 Professionals as parents 37:30 Going back to work after having a child 38:04 Drop the notion of perfection 39:51 Trade-off 41:21 Design your own career 43:19 Forgive yourself 45:25 Girls.Inc 48:17 JP Morgan Chase 49:36 Alexa Flash Briefings
We chatted with Davis Smith, Founder & CEO of Cotopaxi (a B-Corp). about being motivated by the urgency to do good, not getting discouraged and making a major impact. 00:40 Welcome 01:08 Introducing Davis 02:05 Cotopaxi 02;28 Growing up in Ecuador 03:12 Building a brand that would inspire adventure 03:30 Lamas 04:01 Spirit Animal 04:12 B-Corp 06:52 Giving Back 08:24 Business Benefits 09:04 Retaining talent 09:55 Making mistakes 12:54 Courage and leaps of faith 13:19 Importance of community 14:40 The most generous State 15:45 Talking about others instead of yourself 16:44 Refugees 21:26 Remnant material masks 22:00 #ONEUTAH 22:31 Questival Quarantine 23:43 Do good challenge 24:11 Edgar 28:52 Three annual salaries in a few days 29:18 Outdoors indoors 30:12 Making an Impact 31:20: $10 to see somewhere new 32:12 Not getting discouraged 33:22 Looking for the beautiful things in life 35:02 18 Years 35:46 urgency as a motivator 36:50 Healthcare, Education, Livelihood Training 38:20 Calm, Cool, Collected 39:09 Fear focused C.E.O 39:22 Un-focused C.E.O 39:42 Strategy focused C.E.O 41:37 Doing good is good for business 42:54 What are people buying? 45:11 Traffic on the trails 46:05 Back to our roots 46:36 Uplifting message 47:31 Motivated by others 51:20 Do good and good will find you 52:05 Alexa Flashbriefing 52:38 Helping others 54:22 The desire to create
We spoke to Chefanie about her recipe for life, cooking as therapy, the kitchen as a metaphor for life, taking sanity walks, learning the rules before you break them and keeping your balance by staying in motion. 00:45   Intro 01:15 . Chefanie 02:30   Bringing lunch to hospitals 03:12   Quarantine cooking hotline 03:33   Two speeds 03:55   Kinetic Energy 04:42   Food and Motivation 05:01   Food Allergies 05:44   Edible flowers 06:51   Closer to the kitchen 08:06   Setting the table 08:25   Food as mindfulness 08:52   Delegate 09:50   Dressing up the table 11:01   Dressing up the table 13:32   Cooking as a metaphor 14:11   Cooking therapy 15:24   Learn the rules before you break them 17:12   Sanity walks 17:40   Beauty in everyday things 18:39   In search of lost time 19:50   Beauty raising mood 20:39   How you choose to look at things matters 21:52   Decluttering the mind 22:50   Birdwatching 23:57   Observation of detail 24:50   Feeding the troops 25:51   Keep Pedaling 27:35   Comfort food 29:59   Baking bread 30:29   Food and Motivation 32:00   Tasting is snacking 33:57   Energy levels 37:05   Organic- you can only do your best 38:51   In the name of Covid 40:06   Re-Use and Re-Cycle 41:09   Re-growing food 42:00   Wasting less as reform 42:41   Victory Gardens 44:09   The next generation 45:58   Effort 47:47   Winning the first battle of the day 50:10   Inspiration through routine
We spoke to Dave and Connor- owners of Priority Bikes about the nostalgia of bicycles, looking at time differently during Covid-19, finding balance and prioritizing good customer service. 00:36 Welcome 01:05 We also get to invite friends 02:44 the Story behind Priority 03:52 Low maintenance bike 05:17 101 on bicycles 05:34 Business during Covid-19 06:12 Full time job + parenting 06:52 A small team by design 08:42 Motivated by nostalgia 09:50 Bikes = Freedom 11:03 Transportation 12:02 Hard to ride a bike and not smile 12:30 Changing user behavior 13:42 Checking a lot of boxes 14:52 Scratching the uncertainty itch 15:46 White glove and contactless 12:11 The first emotion 19:09 New segments online 20:40 Time- looking at it differently 21:55 What are the questions people are asking 22:44 Craziest customer stories 24:32 Feeling good 25:15 E-bikes 28:49 Prioritizing 29:21 Working virtually 30:30 Stand up call 32:38 Supply chain 34:36 Tips for riding in the city 36:00 duzertv.com 37:20 Highly motivated 38:56 People spreading good 40:38 What will happen when things come back 41:10 Thinking ahead - thinking about the future 41:58 You don't work at a bike company to get rich 43:10 Building Community 43:58 Leading by example 44:50 The rules are really simple 45:36 Who is doing it well? 46:16 People don't like uncertainty 47:22 Showing that you're active 48:10 Balance 51:34 Commuting with kids 54:53 Alexa Flash Briefings 58:16 Everybody on the team is Motivated
In this Episode, Erik talks to us about coming to terms with the idea that you are in a battle. He explains the concept of S.O.O and why being aggressive isn't a bad thing and why you should be on the attack. But he also reminds us that this is a Marathon and not a Sprint and finds way to remain persistent and to stay Motivated by welcoming the weekend, everybody goes through waves and the worst position might actually be the best. 1:30  intro 2:31  if you could have any superpower 3:00  deepest depths of the ocean or outer space? 3:53  one you must have during Covid-19 4:30  cell phone or computer 5:20  why you shouldn't pause your marketing? 6:29  why does all the marketing look the same? 7:16  the Land Rover Ad- award winning 8:20  the worst position might be the best 10:05 context is crucial 12:38 looking to the horizon 13:50 people wanted confidence 14:25 the future: all marketing is aspirational 15:45 Equinox Hotel 16:25 Is this a blip or D-Day? 16:53 people wearing masks is going to be a thing 18:40 Alternatives to Amazon: Is this an opportunity? 21:00 a vast majority of people are still working 21:10 re-tool or re-invent 22:50 you should be on offense 22:45 recession vs Covid-19 26:15 tone deaf campaigns 28:00 business insights...use them 31:00 small, agile, nimble: this is when it works 32:30 e-commerce post Covid-19 34:00 digital fatigue 34:42 Tik Tok still very young 35:26 SMS Marketing, owning your audience 37:00 sell through nurturing 37:45 S.O.O (Stay on Offense) 38:30 Are you really motivated? 39:45 This is a battle! 41:50 Rhone: Brand for Better 45:38 when you are at your lowest 46:08 what has Motivated you to wake up 46:58 can Erik predict the future? 48:00 Groundhog Day 48:51 playing the Saxophone 49:39 Peloton Conference calls 49:53 make the best of it 51:05 welcoming the weekends 52:54 keeping your team motivated 55:18 positive reinforcement from the Navy SEALS 55:57 Amazon Alex Flash Briefing
Sara talks to us about the equilibrium of giving and receiving, the flow of gifting and letting her work flow through her. She shares her insights around efforting less, the power of showing up and letting go of a narrative of control during COVID-19. 00:35 Intro 00:55 Loop & Tie 01:48 Motivated- what is it that's different 02:31 What drives behavior change 02:43 A narrative of control 03;03 Predictability 03:41 Should vs Could 04:11 Meditation 04:40 Effort- Less 05:56 A calmer leader 06;29 Coherence 07:50 You don't need a reason to take a step back 09:11 Covid tech Connect 09:58 Loop and Tie - the business of gifting 12:53 Quirky Gifts 15:39 What makes a gift different 17:21 Connection more important than ever 18:20 Gifting without Expecting 19:00 Recipocity 19:20 The flow of giving and receiving 20:43 Receiving is a gift 22:18 Gifts aren't always good 23:35 The gift of communication 24:20 A priceless gift 26:18 How do you motivate 28:18 Missing big dates 30:38 Showing Up 31:21 Feels like a mission 31:59 Being motivated as a human 33:44 Wellness: the most popular category during Covid-19 36:32 The problem you are solving for 37:00 Tablets for hospitals 38:00 The tipping point 39:25Feeling helpless 40:45 Finding Equilibrium: a team effort 42:07 How many Slack channels can I name 42;24 Do More, Effort Less 43:00 Mindfulness bullshit 44:00 My work flows through me 45:10 Old School 46:00 Create moments of feeling vulnerability where you can offer it and receive it
This is the first podcast of the Motivated C19 series where co-hosts Dalia Strum, Founder of RethinkConnect and Pablo Henderson, VP of Marketing at Equinox Hotels feature guests who are inspiring others and are working on initiatives that embrace motivation. They are focused on connecting with thought leaders and industry experts where they discuss what they’re working on, some of the strategies they’ve deployed during this time, how they’ve shifted their mindset and most importantly how they’re keeping themselves as well as the people around them motivated. This episode featured Nate Checketts, the founder of Rhone where they discussed the Brands x better initiative that he launched and the criteria for brands to get involved. He learned early on that "the cheerleader approach" wasn’t the right approach. “By giving a false sense of optimism, then I lose credibility as a leader.” They had to make changes and adapt based on the current state of affairs. His immediate response was "sitting back and waiting for someone else to solve these problems forces us to give up the ability to do good." They needed to come from a place of “We got this. Let’s lock arms and find ways to lean on each other” We discussed Stephen Covey's The 7 Habits of Highly Effective People where relationships are like emotional bank accounts. You make deposits and you make withdrawals. "My hope is that I made enough deposits into our collective emotional bank accounts that it would keep our relationship balance in the positive." He left us with a few challenges: Do your own self analysis. Think about what motivates you.  Write down a list of your favorite moments that have happened in your life and when you’re feeling down, pull out that list and think about how it lifts you “life’s greatest moments list” Get to bed early (not 8 hours of sleep) early to bed and early to rise Remember to smile, tell your body to show you’re happy Find a small piece of poetry and memorize it. When I’m having a difficult moment, those words come into my mind. The content you choose to put into your brain will be with you when you’re challenged.  Pick a poem that you love and spend time memorizing it and let those words sink into your mind. Hope you enjoyed this episode, please subscribe and stay tuned on linkedin and instagram for additional updates.
This episode features James Rosenman and his journey to becoming CEO of Andrus on Hudson along with how he focuses on exploring new revenues and vision planning the future
This discussion with Jarrett McGovern discusses his passion for entrepreneurship and knowing when to highlight their major differentiating factor 5:20 The roar  6:14 Waited 2 months to name their product  8:35 Build trust  14:15 There’s no such things as luck, you create your opportunities  16:38 Starbucks launched nitro coffee, and it was the best thing ever for them  17:12 The importance of owning the nitro (nitrogen) aspect in their verbiage and marketing  20:15 There’s so much opportunity in this space, it’s important to look at it through a lens of collaboration instead of competition  23:05 Highlight your differentiating factor  31:20 Sometimes it’s good to be naive  34:24 Know when to hold em and know when to fold em
This discussion features Scott Carlton from Saatchi and Saatchi Wellness where we discuss the importance of Social Good and how they apply in the campaigns they choose to work on. 6:50 Saatchi and purpose driven company 7:17 Feel something, do something 9:28 When data should be evaluated and applied 12:03 Rethinking spaces + creating meaningful solutions 12:29 Advertising has changed 13:09 Having Empathy for others 13:11 Embracing our losses so we can learn from them 18:44 The true meaning of Wellness 25:44 Yes + 26:15 Sometimes tech isn't the answer
This podcast with Jon Bobrow from Move38, we discuss how gaming is the number one activity to do online, starting a business and some lessons he picked up along the way, the How to make (almost) anything class at MIT and also his newly released tabletop game "Blinks" 
Failure to plan is planning to fail.  Topics from Today's Episode: 1:36 Creating content in an industry gets you closer to the inner workings 3:20 Discussion around advisors + consultants 4:50 The differences between canibus and hemp 5:45 What can be made with hemp? 9:55 60-75% of CBD companies will go out of business within the next 24 months 15:42 Craft companies to pay attention to 17:26 Suggestions on best practices starting a cannabis company 18:22 Branding branding branding 21:32 Dr. Craig Flowerpower coffee - teaching other people about the break downs of cannabis 22:05 Ansilary companies are being created 26:08 Who’s your target and what are your top sku’s? 28:20 Decide how you would do your marketing 28:52 B2C - power of social media, power of the internet, power of LinkedIn 34:35 what’s your 3-5 year goal? 40:40 failure to plan is planning to fail. Know what you want
We discussed driving traffic into establishments, trying before you buy and most importantly - paying attention to the data. 8:20 Paying attention to the data 11:57 a product is not a product without a market 12:21 Understand the pain point, who has it and how large is that market? 12:39 Becoming the entrepreneur in residence at Citi ventures 14:01 Building inclusivity and access into everything 14:41 Refining product road map 17:13 Which data do you start with? 18:11 asking yourself “are we focusing on the wrong thing?” 19:40 Building for a specific persona
Topics from Today's Episode: 1:30 Getting into innovation 2:35 Defining innovation - has to add value 3:22 Building in secret 4:18 It’s about culture 4:48 Challenging the status quo 5:18 Invest in people 5:54 Technology is meant to add value into people’s lives 6:21 Knowledge is power 6:30 Disseminating insights into actionable items 8:18 Book: the innovators dilemma Don't do things just for the sake of doing them
Imagine being able to burn calories, detox, relieve pain, and relax all while sitting in a sauna listening to music or meditating. This episode featured the co-founder of HigherDOSE (the caps stand for Dopamine, Oxytocin, Serotonin and Endorphins), Lauren Berlingeri, a health coach and veteran of wellness start-ups and #gethighnaturally Their saunas's are currently in 11 locations, use infrared technology - which beautifies you inside and out and offers a natural high--versus traditional sauna technology. The one at 11Howard Hotel is featured in a jungle-inspired room and the location at The William Vale has partnered Terra Glamping to create NYC’s first outdoor infrared spa in the heart of Williamsburg. They created a Scandinavian-inspired oasis that redefines hot and cold therapy.
This podcast is a great example of why I love going to live events. It gave us an opportunity to catch up with Paul Cowan who is the VP of Enterprise and SMB Marketing at Shutterstock. He was also one of my panelists at #DMWF Digital Marketing Conference at the Javits Center in November 2018. Shutterstock recently recreated the infamous Fyre Festival ad using its own stock footage as part of its new global campaign "It's Not Stock."  The founders of the festival focused heavily on marketing, spending a lot of money on content creation and visuals (including creating their own clips for the promo video) While Fyre Festival spent hundreds of thousands to create their video collateral, Shuttershock CMO Lou Weiss said the clip, which was a compilation of 18 different bits of footage licensed through Shuttershock, cost just $2062 to create.
This week we're chatting with Cindy Barshop, the founder of VSPOT Medi Spa. She share's her expertise on women's health, Carl and Cindy discuss their experiences of being part of the Bravo world and she also shares some words of advice for aspiring entrepreneurs. If you really liked this last podcast pick up your phone and click that 5 star rating - and if you really want to connect with us, comment or dm us on instagram
Talk about powerhouse entrepreneur, Kalle Simpson is the founder of Discover Night (the most comfortable pillows with sexy black silk pillow cases) and we discuss user behavior - people typically buy things that they NEED more than things they want. So she is focused on shifting the mindset to create a *need* for these amazing pillows. We also chatted about rev share strategies, getting featured in retail and the value of customer service. Follow us on instagram @onequestionxyz and don't forget to subscribe and review!
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