DiscoverHow to Sell Podcast: Learn to Master B2B Sales and Lead Generation
How to Sell Podcast:  Learn to Master B2B Sales and Lead Generation
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How to Sell Podcast: Learn to Master B2B Sales and Lead Generation

Author: Luigi Prestinenzi & David Fastuca

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We break down the best sales, growth and marketing strategies and then teach you how we use them to close more deals. From generating more leads to learning how to deal with objections, we cover it all to help you become a master of revenue growth.
260 Episodes
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💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode of "How to Sell," we dive deep into supercharging your sales cadence. We covered how customizing your inbound and outbound campaigns can skyrocket conversions, the critical role AI plays in personalizing communication, and actionable insights to break through the sea of sameness. Whether you’re refining your message for big-ticket deals or fine-tuning it for quicker sales, the right cadence will amplify your impact. Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsThe evolution of information parity has reshaped the role of the sales professional. Connecting at the right moment, sharing knowledge as peers, and guiding buyers are key tactics to becoming a trusted advisor instead of a seller.In this episode, Luigi is joined by the insightful Anthony Iannarino, marking the first repeat appearance of a guest on the podcast. Prepare to take notes - this episode is packed with insights on the evolving responsibilities and opportunities for modern sales professionals.🔗 LINKSConnect with Anthony on LinkedIn.Connect with Luigi on LinkedIn.**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsKey Takeaways: 🔍 Macro Mindset in Prospecting: Embrace a broader industry perspective and leverage marketing tactics to enrich your sales prospecting efforts.💡 Focus on Customer Problems: Prioritize understanding and addressing customer issues over showcasing product knowledge. This approach builds trust and relevance.📞 Personalized Multichannel Approach: Utilize a blend of cold calls and social selling, while ensuring your messages are always tailored and authentic to your audience.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsKey Takeaways:1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust.2. Proven Psychological Strategies for Overcoming Initial Resistance: Discover key psychological principles and strategies that break down barriers and address the root causes of skepticism, making it easier to build rapport and establish credibility with even the most resistant prospects.3. Step-by-Step Guide to Crafting Persuasive and Trustworthy Messaging: Gain insights into crafting compelling and trustworthy messaging that effectively communicates value, addresses concerns, and fosters a genuine connection, turning cold leads into warm, trusting prospects.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, Rachel Fox delves into cost-effective sales strategies tailored for startups operating on tight budgets. She shares a range of successful techniques that have aided her in generating more leads and boosting her conversion rates.Key Takeaways:- Cold calling isn't always the best method for lead generation. Rachel prefers cold emailing, which she finds more enjoyable and effective.- Social media platforms like LinkedIn offer valuable outreach opportunities. Rachel leverages both her personal brand and her company's page for content distribution and to generate buzz.- Tools like HubSpot can track engagement data to help prioritize leads, optimizing limited time and resources.- When crafting email sequences, Rachel advises targeting specific industries and personas and integrating industry-specific articles and third-party content. She emphasizes that emails should be concise and engaging, capturing attention quickly.- Rachel provides invaluable tips for mastering sales, underscoring the importance of building strong customer relationships and truly understanding their needs.  Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:                1. Modern sales and marketing methods2. Crafting problem-focused messages3. Effective communication channelsConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:                1. Economic downturn's impact on sales2. Developing a consistent daily routine3. Adaptive strategies for changing personasConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:                1. How many touches is too much in your outreach campaign?2. The Number that might surprise you3. How you should plan your outreach campaign for successConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:                1. The Significance of Sales Fundamentals2. The Role of Insight and Intuition3. Building Credibility and PersonalizationConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Why you should stop using sales scripts2. How to overcome the fear of reluctance3. Why cold calling is the secret ingredient to building your pipelineConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:Ever wondered what it takes to sell with not just skill, but with heart? 💖✨ In our latest episode, we dive deep into the transformative power of passionate and ethical selling.From challenging early career hurdles to mastering the art of empathetic selling, this episode is packed with insights guaranteed to reshape your view of the sales process.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:The reasons that your target shouldn’t be to meet a quota of ‘yes’… But rather to get up to 15 No’s… Crazy right??? Make sure you have your pen and paper ready as we explore the ideology behind ‘going for the no’.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Mastering the Sales Mindset for Exceptional Success2. High-Impact Sales Techniques from a Salesforce Top Performer3. The Importance of Self-Education and Coaching in Sales ExcellenceConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Involvement of a wider team in decision-making2. Role of the buying committee in the buying process3. Authentic engagement in the sales processConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Implementing insights from early to late stages to engage and persuade stakeholders2. Importance of not making assumptions about the client's knowledge3. The strategy of revisiting insights to create urgency for the decisionConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. The Misconceptions About Introverts2. Helping Introverts Thrive in Sales3. Mindset and Energy Management for IntrovertsConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Why you need to stop handling objections. 2. What an objection actually is 3. The importance of not responding when hearing an objection.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. The power of reflection and why that's important to your own coaching success 2. Why you need to take responsibility for coaching yourself. Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Why you need to nurture deals that are not ready to buy today2. Simple strategies to help you educate and nurture your pipeline, 3. Why calls to action are not always required when reaching out to your prospects. Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1.  Empathy and building connections through understanding the customer journey are important.2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences.Resources referenced:Connect with Rand on LinkedinTry Sparktoro for free hereConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
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Comments (1)

Gabriel 2.0

pure gold mate thank you Luigi

Sep 3rd
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