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May The Best Brand Win

Author: EnterTalk

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com
160 Episodes
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I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up.  Almost all of them said “yeah, we don’t do much marketing,” which I found strange.  Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing.  So we’re going to talk about all of the activities that companies do that apparently they don’t think are marketing, but they actually are.  We’ll also dig into who’s winning and losing this week on another fantabulous episode of May the Best Brand Win on Entertalk.  
Math was not my favorite subject mostly because you couldn’t BS your way through it.  There’s a process, an order to how you do it and there isn’t any room for improvisation.  Well, after studying thousands of marketing campaigns from b2b and b2c companies, I can tell you there’s a order of operations for marketing too.  We’re gonna talk about it and still have time to hit who’s winning and losing on another semi-entertaining episode of May the Best Brand Win on Entertalk!
Episode 160: Making Sure Your Price is Right With ScienceIf you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it.  We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk.
Why are some of the world’s most successful people NEVER late to meetings?  Because time is the one thing which you cannot buy more.  In my business, a common objection to improving marketing is time.  I just don’t have TIME to do any marketing.  Well, that is pretty shortsighted and dumb.  So I’m going to show you WHY you should make time for marketing and HOW to do it.  We’ll also tackle who’s winning and losing this week in marketing on another fun-filled and super educational edition of May the Best Brand Win on Entertalk.
Most of the danger of Cv-19 is fear.  Fear is  an emotion that requires a stimulus in the human brain.  Now the mass media have tried their very best to keep us afraid, but we’ve dealt with them before.  I believe the Cv-19 crisis got all of its fear muscle from social media.  We love liking, sharing and posting SO much that kinda got played by our own creation.  But FEAR not, because I’m going to show you my top 3 ways social media scares us and hopefully by knowing that, YOU won’t get played again. We’ll also dig into who’s winning and losing on another fantabulous episode of May the Best Brand Win.
Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say.  And of course, most people won’t do that.  So we’re gonna discuss how it happened and more importantly the three things you can do RIGHT NOW to fix yours.  We’ll also dive into who’s winning and losing on another robust yet airy episode of May the Best Brand Win on Entertalk.
One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing happened. We’ll also hit who’s winning and losing on another epic episode of May the Best Brand Win on Entertalk!
You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience.  Words matter.  Putting them together one way leads to a logical calm decision-making public.  Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD.  We’ll talk about the subtleties of word play — how they do what they do and how YOU can make sure they don’t do it to you or your family. (See what I did there).  We’ll also hit who’s winning and losing this week on another amazing and educational episode of May the Best Brand Win on Entertalk!
Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.”  Well, 2020 has been quite a story so far, huh?  And what have we seen?  Also, why is knowing people SO darn useful in marketing?  We’re gonna dig into these fascinating questions and have time to hit who’s winning and losing on the next Razzie-award winning episode of May the Best Brand Win on Entertalk.  
Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times)If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult of times. And we’ll have to time to hit who’s winning and losing on another spectacular and fully sterilized episode of May the Best Brand Win on Entertalk.
As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can hurt as well. Join me as we discuss the emotional side of design and how to stay on the right side of it, and we’ll see who’s working enough hours to be winning and losing on another JD Powers and Associates Award winning episode of May the Best Brand Win on Entertalk.
As the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world has been left wondering what to do next. Well every storm eventually ends and that will be the case with this one too. So I’d like to get us really focused on what happens AFTER the virus and we get back to business. We’ll also tackle who’s winning and losing on another Nobel Prize winning episode of the completely virus-free May the Best Brand Win on Entertalk!
“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than “news.” Has journalism betrayed the public trust? Why? And is there any way back? As marketers, where does this leave us in terms of public relations, advertising and other tools that rely on the public’s trust in our news media? We’re gonna hit all of this and more on the 150th (set of steak knives) edition of May the Best Brand Win on Entertalk!
Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out of business" sign for a company. In this episode, we’re going to talk about words and why they still matter in a world of puppy videos. We’ll also hit who’s winning and losing and have all sorts of “sanitized for your protection” fun on the next coronavirus-free edition of May the Best Brand Win on Entertalk!
Episode 148: The Confusion and Power Around Free StuffNow that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!
If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past, present and future of PR and its primary weapon of choice, the press release. We’ll also swipe right and left on a few winners and losers in the marketing world this week and we’ll still have time to collect all of that Valentine’s Day love from fans and friends alike on another Valentine-worthy edition of May the Best Brand Win on Entertalk.
Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it?  Yep, that’s the Super Bowl and to many people, the ads are more of a feature than the game itself.  Although it was fun seeing my hometown KC MO Chiefs win it in spectacular comeback kid fashion.  Well, we’re gonna dive in and tell you who won and lost with their ads and why — and of course we’ll have a fresh batch of winning and losing too!  So join me for a Lombardi trophy winning version of May the Best Brand Win on Entertalk!   
Episode 145: NAMM 2020

Episode 145: NAMM 2020

2020-02-0359:55

It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been called “the largest collection of bad credit risks ever assembled under one roof”. It’s the one and only NAMM Show—and this year did not disappoint. Tune in and see who won and lost and who introduced the products musicians will be talking about all year long (because that’s when they will finally launch). It’s gonna be another great episode of May the Best Brand Win on Entertalk so don’t miss it!
You have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you had.  Well, if you love technology, then CES 2020 was for you.  Don’t worry if you didn’t make it out to the desert because I was there for you, asking the questions the mainstream media is too afraid to ask…about mental dog training and many other subjects.  So tune into another sure-fire award-winning episode of the acclaimed podcast, May the Best Brand Win on Entertalk Radio!
To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own needs. So they’re locked in. But when you look around at all of the thousands of marketing messages bombarding us every single day, they are telling a different story — a confusing story all about the company and ITS needs with ZERO mention of you. Big problem. So we’re going to talk about this topic and before it’s over Santa Scott is going to leave some useful tips on how to create really great marketing in 2020 for you! So tune in for another potentially amazing episode of May the Best Brand Win on Entertalk!
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