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May The Best Brand Win

Author: EnterTalk

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com
166 Episodes
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Eddy Pham is a legend in direct response world.  Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants.  That’s marketing.  Eddy joins us on the show today to talk about his incredible career and what he’s working on next!  Eddy will also give you aspiring inventors some great tips on another "As Seen on TV" certified episode of May the Best Brand Win on Entertalk!
No matter what you sell, it probably comes in a box.  And marketing has ways of making that box sell, sell sell.  But joining me on the show today is musical entrepreneur and good friend Dave Craver whose new company Living Image has a way to make those boxes come to life via Augmented Reality (AR) and REALLY creep people out.  Dave will be here to talk all about that and we’ll hit who’s winning and losing in marketing this week on another wild and crazy award-winning episode of May the Best Brand Win on Entertalk Media.
If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work.  As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin Robbins and Little Caesar’s Sheldon manages huge real estate projects and is frequently quoted in the media for his expertise in real estate development. Sheldon joins us today to talk about retail in the USA and the world.  We’ll also hit who’s winning and losing and if you’re nice Sheldon will leave us with some tips/trends before it’s over.  All on another fully marked up episode of May the Best Brand Win on Entertalk!
Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots.  But we still have marketing…and man is it awful.  Why is marketing SO bad, so pointless so easily trashable?  We’re going to look at some examples and explore the issue a bit on what’s sure to be another Nobel Peace Prize winning episode of May the Best Brand Win on Entertalk.
Well it happened.  CES — canceled.  NAMM Show — canceled.  But YOUR company ISN’T canceled and YOU still have important marketing work to do.  But NOW you’re going to be minus some really big events that helped you in the past.  Fear not, where there’s a will, there’s a way and I have a few tips and tricks to help you out on this episode of Ryan Reynolds’ favorite marketing podcast, May the Best Brand Win only on Entertalk.
They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one.  Well our guest on today’s program certainly fits that bill.  He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor who worked alongside of Will Ferrell and Robert Duvall — He’s a documentary filmmaker  - turned inventor and marketer. He’ll give us some tips, share his journey and even tag team some winning and losing stories from the marketing universe on another fantastic episode of May the Best Brand Win on Entertalk.
I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up.  Almost all of them said “yeah, we don’t do much marketing,” which I found strange.  Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing.  So we’re going to talk about all of the activities that companies do that apparently they don’t think are marketing, but they actually are.  We’ll also dig into who’s winning and losing this week on another fantabulous episode of May the Best Brand Win on Entertalk.  
Math was not my favorite subject mostly because you couldn’t BS your way through it.  There’s a process, an order to how you do it and there isn’t any room for improvisation.  Well, after studying thousands of marketing campaigns from b2b and b2c companies, I can tell you there’s a order of operations for marketing too.  We’re gonna talk about it and still have time to hit who’s winning and losing on another semi-entertaining episode of May the Best Brand Win on Entertalk!
Episode 160: Making Sure Your Price is Right With ScienceIf you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it.  We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk.
Why are some of the world’s most successful people NEVER late to meetings?  Because time is the one thing which you cannot buy more.  In my business, a common objection to improving marketing is time.  I just don’t have TIME to do any marketing.  Well, that is pretty shortsighted and dumb.  So I’m going to show you WHY you should make time for marketing and HOW to do it.  We’ll also tackle who’s winning and losing this week in marketing on another fun-filled and super educational edition of May the Best Brand Win on Entertalk.
Most of the danger of Cv-19 is fear.  Fear is  an emotion that requires a stimulus in the human brain.  Now the mass media have tried their very best to keep us afraid, but we’ve dealt with them before.  I believe the Cv-19 crisis got all of its fear muscle from social media.  We love liking, sharing and posting SO much that kinda got played by our own creation.  But FEAR not, because I’m going to show you my top 3 ways social media scares us and hopefully by knowing that, YOU won’t get played again. We’ll also dig into who’s winning and losing on another fantabulous episode of May the Best Brand Win.
Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say.  And of course, most people won’t do that.  So we’re gonna discuss how it happened and more importantly the three things you can do RIGHT NOW to fix yours.  We’ll also dive into who’s winning and losing on another robust yet airy episode of May the Best Brand Win on Entertalk.
One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing happened. We’ll also hit who’s winning and losing on another epic episode of May the Best Brand Win on Entertalk!
You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience.  Words matter.  Putting them together one way leads to a logical calm decision-making public.  Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD.  We’ll talk about the subtleties of word play — how they do what they do and how YOU can make sure they don’t do it to you or your family. (See what I did there).  We’ll also hit who’s winning and losing this week on another amazing and educational episode of May the Best Brand Win on Entertalk!
Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.”  Well, 2020 has been quite a story so far, huh?  And what have we seen?  Also, why is knowing people SO darn useful in marketing?  We’re gonna dig into these fascinating questions and have time to hit who’s winning and losing on the next Razzie-award winning episode of May the Best Brand Win on Entertalk.  
Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times)If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult of times. And we’ll have to time to hit who’s winning and losing on another spectacular and fully sterilized episode of May the Best Brand Win on Entertalk.
As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can hurt as well. Join me as we discuss the emotional side of design and how to stay on the right side of it, and we’ll see who’s working enough hours to be winning and losing on another JD Powers and Associates Award winning episode of May the Best Brand Win on Entertalk.
As the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world has been left wondering what to do next. Well every storm eventually ends and that will be the case with this one too. So I’d like to get us really focused on what happens AFTER the virus and we get back to business. We’ll also tackle who’s winning and losing on another Nobel Prize winning episode of the completely virus-free May the Best Brand Win on Entertalk!
“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than “news.” Has journalism betrayed the public trust? Why? And is there any way back? As marketers, where does this leave us in terms of public relations, advertising and other tools that rely on the public’s trust in our news media? We’re gonna hit all of this and more on the 150th (set of steak knives) edition of May the Best Brand Win on Entertalk!
Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out of business" sign for a company. In this episode, we’re going to talk about words and why they still matter in a world of puppy videos. We’ll also hit who’s winning and losing and have all sorts of “sanitized for your protection” fun on the next coronavirus-free edition of May the Best Brand Win on Entertalk!
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