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A Better Mousetrap

Author: A Better Mouse Trap

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A Better Mousetrap podcast finds the founders and leaders in New York City's startup and tech community. The host, Marcos Dinnerstein, brings out their insights, industry knowledge and their stories. The highs, lows, and in-betweens that shape us and make us who we are.
37 Episodes
When a startup is created, a record is created that shows who has a stake in that company - i.e. equity. This is called a Capitalization or Cap Table. Over time,investments are made in that company, employees are offered stock options and other events change the Cap Table. Managing equity and stock options and keeping a Cap Table current has been a laborious and costly task to manage. To address this, startups have been forming to make this task easier, more transparent and cheaper.Enter EquityToken. This startup not only digitizes the entire process but also converts that equity into a crypto-token so that transferring the value of that equity can be done easily by a smart contract on a blockchain. Listen to Kevin Siskar explain what lead up to the formation of EquityToken and then take a deep dive into the value of their solution.You should check out Kevin's Podcast, Ambition Today, for another perspective on the startup scene.To keep up on tech events and founder opportunities in New York City the best place to start is with my newsletter. So subscribe to A Better Mousetrap right now and start getting it this week!
Do you know what a micro-influencer is? Regardless of what you think you know, you'll learn much more when you listen to Ismael El-Qudsi talk about the immense return of investment (ROI) that using micro-influencers can bring and how SocialPubli lets advertisers scale this potent tool in one market or across multiple markets in different countries. Listen now.
Daniel Meth, SitParker

Daniel Meth, SitParker


Join me in this thoroughly enjoyable conversation with Dan Meth, Founder of SitParker, a platform for restaurants, bars, and other venues to manage events more easily and realize more profit per event. About halfway into the interview Dan tells a great story about pitching his first investor.  This one made me laugh out loud a couple of times. Don’t miss that.One more thing. I left in a post show moment of panic that you might enjoy. 
Benjamin Franklin said something like, "There are only two things certain in life, death and taxes" While perhaps a bit fatalistic, it has a ring of truth to it.My recent conversation with TaxMap founder, F. Elusio Zafar Alcalde, tells me that cryptocurrencies are growing up and accepting at least one of life's certainties, taxes. What might seem like a dry topic is anything but when handled by Elusio. Join me in digging into this topic that all real businesses, and people not living off the grid, must contend with. An unexpected gem: Elusio's enthusiasm for creating a business in the U.S. and specifically in New York City. Sometimes it takes a fresh set of eyes to appreciate what's all around you. Here's a bit of what our import from the U.K., Elusio, had to say, "NYC - the energy of the city - the serendipity of the city as well is amazing. There’s nothing like it anywhere else around the world. You can meet anybody and share an idea, and build something… "And from the looks and sound of things, Elusio Zafar Alcalde is doing just that.
Before his senior year at high school started, Josh Goldenberg had taken all the math courses offered at his high school.  That year was spent finding and taking other courses to occupy his curiosity and continuing to run cross-country. Staying with his core interests, in college Josh studied both computer science and economics. Now, after stints at the NYC Department of Education, Thomson Reuters, EisnerAmper and other companies Josh holds the position of product manager at Clarifai. When you hear his enthusiasm for computer vision, machine learning and software, you'll find they are infectious. Drop in to this podcast to hear the range of fascinating applications that are being worked on at Clarifai and in this field.Don't miss more of these as well as the latest news, events, and opportunities in the NYC tech scene. Subscribe to A Better Mousetrap newsletter today!
In this episode, Peter Borovykh, founder of RoninAI takes us through how his company lets cryptocurrency owners trade for profit. Hear how the platform evolved to where it is today and where his customers trade. So far, the company hasn't taken any investment money and wants to hold true to their vision for the company. Part of that vision stems from a desire to let traders retain control their own assets. It will be good to see how this develops.Learn more about blockchainBlockchain Applications in Finance, by Peter Borovykh: White Paper: and Cryptocurrency Technologies:'t miss out on tech events, founder opportunities, and more great interviews. Subscribe to A Better Mousetrap
Shayna Schmidt, Co-Founder (left) and Michele Ross,  (right) Head of Business Development talk about Livekick, their online fitness and wellness company, Livekick enables one-on-one, interactive fitness training and yoga sessions. They make the case that what they are doing delivers a better experience than the current online fitness businesses that are non-interactive broadcasts. Hear the full story.Stay on top of tech events and founder opportunities. Subscribe to A Better Mousetrap newsletter.
When people hear the title Chief Innovation Officer (CIO) they typically think of someone employing the latest cutting edge tech to solve a big problem. Bob Bennett, is more creative than that. This former CIO of Kansas City, MO, founder of B Squared Civic Solutions and Chair of the Cities Today Institute solves problems with whatever tools fit the job. To borrow a metaphor he used, 'not every problem is a nail.'The specifics: Bob oversaw a wildly creative solution to the problem of deer going onto airport runways - cattle. Yep. Moo-cows. How does that work? Apparently deer hate cows and won’t go anywhere near them so by leasing the land, surrounding the runways, to cattle farmers the city was both able to earn income while solving a serious safety issue at their airport. Hear the many remarkable things achieved during Bob Bennett's tenure as Chief Innovation Officer and hear about the one that got away. This is going to be one of my favorite interviews for a long time. I know you'll enjoy it.
Noel Hidalgo, Executive Director of BetaNYC has been a driving force in good government in New York City for over 10 years. The work that BetaNYC does includes education, empowering NYC's public to use technology and specifically open data, and advocating for safe, fair, technology that benefits the greatest number of people. He's got a great life story that he offers in this interview. Come enter this world.If you'd like to keep up on what's going on in the startup and tech world in NYC then subscribe to the weekly newsletter, A Better Mousetrap. 
It’s tempting and facile to say that Subspace is trying to “…boldly go where no one has gone before” but in this case it’s true. They are building a platform on which developers can ‘swarm build’ software. The developers review each other’s code in real-time, vote it up or down, and make suggestions, all toward the goal of advancing a software build. All of these forms of contributing to a project are compensated. Not only writing code is valued on this platform. We’ve found them early so listen to my talk with Chris Gillespie at the birth of this new celestial object. 
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