Grassroots Marketing

Grassroots Marketing speaks with Markel Bababekov, Founder of The Herbal Care. He talk about his transition from the legacy cannabis market to legal operations, emphasizing quality and safety. He addresses financial burdens and limited profit margins in the regulated cannabis industry, focusing on supporting legal dispensaries for consumer safety. Markel navigates New York's cannabis landscape, promoting legal options and advocating for cooperation to combat illicit markets.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing speaks with Whitney Conroy (Chief Commercial Officer) and Alisha Holloway, PhD, Chief Scientific Officer at Phylos. We discuss a collaboration with People Science on recently announced groundbreaking findings from an IRB-approved, double-blind clinical study. This study throws light on the effects of the rare cannabinoid tetrahydrocannabivarin (THCV), particularly highlighting the Natural Natural TM variant's ability to significantly elevate energy, activity, motivation, and well-being without the typical fatigue and hunger associated with THC.Alisha shares her involvement with a group advocating science-backed legalization materials, noting DEA pushback on rescheduling due to high THC levels. Varying strengths of antibiotics are compared, discussing purposes. We also discuss the recent headlines stemming from a New York Times article mentioning federal scientists' findings on cannabis safety and non-addictiveness, highlighting legalization's pivot on lobbying and Congress supermajorities for policy changes.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing speaks with Claudia Post, Founder and CEO of MOST Consulting Group and Scarlet Express. Claudia highlights her background in transportation logistics. She emphasizes a focus on assisting businesses in cannabis transportation services, regardless of scale, offering consultation or partnership opportunities.They delve into Scarlett Express's services, showcasing expertise in trucking, logistics, and supply chain management, catering to a range of clients from large MSOs to small craft companies. Claudia underscores her work with social equity applicants, advocating for opportunities for all in the cannabis industry. We learn about Most Consulting Group, highlighting their marketing and compliance services for cannabis companies, stressing the importance of specialized help in regulated industries.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also discussed the challenges of implementing compliance measures in different states with varying regulations and the potential of repurposing existing infrastructure for cannabis dispensaries. Finally, they touched on the impact of gentrification on these areas.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing welcomes Cameron Gallacher, the CEO and Co-Founder of Latched, the world's premier agency dedicated to elevating cannabis businesses through innovative strategies. With a specialization in Search Engine Optimization (SEO) for Cannabis, Hemp, and CBD companies in both Canada and the United States, Latched has become a trailblazer in the industry under Cameron's visionary leadership.Cameron's expertise in grassroots marketing has been instrumental in propelling Latched to the forefront of the cannabis market. His commitment to cultivating organic growth strategies and leveraging digital platforms has not only positioned Latched as a go-to agency but has also empowered countless cannabis businesses to thrive in a competitive landscape. Throughout the interview, Cameron shares insights into the necessity of SEO within the cannabis sector, shedding light on the unique challenges and opportunities that come from a sound SEO strategy.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing delves into the exciting partnership between Hi Seltzer, a rapidly growing THC-infused beverage company, and the Professional Pickleball Association (PPA) tour. In this exclusive interview, CEO and Founder Lou Police shares insights into Hi Seltzer's innovative approach to crafting a zero calorie, zero sugar, and zero alcohol hemp-infused Seltzer. The beverage, utilizing a cutting-edge nano-emulsified base ingredient, promises a clean and clear pour every time.Discover how Hi Seltzer, with 5mg of Delta 8 per drink, provides a milder and gentler THC experience compared to other products on the market. Positioned as a fun and approachable alternative to alcohol, Hi Seltzer allows consumers to enjoy the excitement without the hangover. The conversation also explores the brand's five enticing flavors – Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime – and its availability in over 3,000 stores across 23 states, with distribution expanding nationwide.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing catches back up with Bryan Gerber, the founder & CEO of HARA Supply, the largest manufacturer of cannabis cones and combustibles in the world, producing 100 million + cones monthly for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag. They own and operate 14 facilities with over 2,000 employees.Bryan is also the founder & CEO of four-time inc. 5000 company HARA Brands, a diversified cannabis accessory and lifestyle brand that designs and sells innovative products for consumers and industry partners in the smoking market. Its brands include Hemper, Goody Glass, KRYO and Smokefiends, offering a la cart shopping for core essentials dedicated to the smoking world, such as bongs, cones, bubblers, dab rigs, dab tools, grinders, rolling trays, vape pens, cleaning products, and more. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing welcomes back Benjamin Meggs, a seasoned executive leader with over fifteen years of experience, notably shaping businesses within the highly regulated Texas oil and gas industry. As the CEO of Bayou City Hemp + 8th Wonder, Ben has masterfully steered the company's transformation from a small extraction operation to a multimillion-dollar, vertically integrated hemp manufacturing powerhouse, brewery, distillery, and house of brands.Ben's strategic prowess in areas such as operational efficiency, stakeholder relationship building, and groundbreaking nano-emulsions technology have help to revolutionize the cannabis-infused beverage market, making Bayou City Hemp + 8th Wonder's journey to becoming the Top Manufacturer in Texas at the Texas Hemp Awards.We learn about the recent collaboration between Bayou City Hemp + 8th Wonder and upscale Indian eatery Musaafer. Executive Chef Mayank Istwal and Beverage Director Afzal Kaba crafted an avant-garde dinner series, "High Society," featuring eight courses of THC-infused dishes alongside infused mocktails and cocktails. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We learn about Oneness, the product line that intersects with Science, Spiritual Medicine and Full Spectrum Hemp. We hear from with Dr. Neha Raje (CEO) and President Alexander McLain (President) with Oneness.Oneness is a private corporation founded in 2020. It is headquartered in Gainesville, FL with offices in Nashville and Los Angeles. The company plans to roll out additional lifestyle products in 2024, including a signature hemp-infused luxury fragrance. CEO Dr. Neha Raje and President Alexander McLain are renowned speakers and experts in the hemp/cannabis industry, bringing both biotech savvy and spiritual awareness to the company and its vision. Oneness raised its first round of financing through the family office of a prominent New York investment banking group, at a pre-money valuation of $50M. The Oneness Foundation aims to create fertile soil, urban farms and improved nutrition for children.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hans Diettrich with the Making Metrc Easy podcast speaks with Shai Ramsahai, President of Royal Queen Seeds.Established in 2007, Royal Queen Seeds (RQS) is a market leader at the forefront of the global cannabis genetics industry. Driven by an inherent passion for the plant, RQS meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedication, combined with relentless research and development, allows RQS to pioneer and anticipate market trends while delivering top-tier genetics curated by its team of biologists. The company is also a respected cannabis educator that offers comprehensive grow guides, resources and instruction for cultivators. It has developed an extensive range of modern genetics—including autoflowering and proprietary F1 hybrids—that cater to the varied needs of contemporary growers at every skill level, from hobbyists to professionals. Multiple Cannabis Cup victories and prestigious "Best Seed Bank'' awards speak to the company’s outstanding breeding and innovation. RQS now operates online in the U.S., Thailand and 28 countries across Europe. Headquartered in Barcelona, brick-and-mortar locations can be found in Amsterdam, Barcelona, Bangkok and New York. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hans Diettrich from the Making Metrc Easy podcasts speaks with Matt Knobel, the President at What's Your Treat. He has explained that he saw a market and started to talk to a lot of great people in the different candy companies before partnering with our first candy manufacturer, what became one partnership then became 4. They have now partnered with 5 candy companies all with a minimum of 40 years experience . From chocolates, gummies, fudge, taffy, popcorn, peanut butter and much much more. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hans Diettrich from the Making Metrc Easy podcast welcomes Jennifer Makris, MBA, and President of Cannabis Cash Advisors. Jennifer brings over twenty years of experience in sales, transportation and logistics, and consulting. Over the last decade, she has specialized in secure cash management solutions for banks, credit unions, traditional retail, and high-risk industries.She has built a network that supports each touchpoint in the cannabis cash ecosystem; banking, transportation, automation, technology, training, and more. Cannabis Cash Consultants educates customers on the importance of optimizing the cash life cycle, creating FOH and BOH efficiency that drive security and profitability.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sean Kelly speaks with Suresh Khanna, a former tech industry executive with an impressive tenure at Google, has now embarked on an exhilarating journey into the cannabis space, where he envisions vast opportunities similar to the dot-com bubble, which proliferated available venture capital and market valuations. Suresh has recently taken on the position of President and COO at Treez, the leading retail technology company in the cannabis industry. Drawing from his diverse career background, Suresh aims to empower and train managers, ignite a thriving corporate culture, and unveil Treez as the dominant force in cannabis retail technology. He envisions Treez collaborating with new investors and prominent retailers to elevate the cannabis industry to new heights.Suresh's journey from the tech industry to the cannabis world offers a unique perspective on the parallels between these groundbreaking sectors. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussing Blue 42 Organics, CTE, Cannabis and The Georgia Hemp Crop with Henry Ostaszewski with Blue 42 Organics & Blue 42 Market, and the Co-founder of Creative Soul. Henry and Joe Ostaszewski played football for many years, ultimately competing at the highest levels in college football and the NFL. Despite all the victories, the glory, and the memories, competition at this level comes at a cost. For many players, these costs don't make themselves known until years after the glory days are over. Chronic Traumatic Encephalopathy (CTE) is just one of the many devastating long-term effects that may result from a career in high-intensity sports like football. Joe and Henry both have first-hand experience with CTE. Over the years, the Ostaszewski brothers have watched helplessly as teammates have suffered from debilitating mental health and physical complications. The most devastating cases even resulted in death from aggressive brain cancers, ALS, or suicide.The reason Henry and Joe became so excited about the CBD industry years ago is that full-spectrum CBD plant extracts anecdotally show promise. For example, many people find that consuming high-quality, full-spectrum CBD can lead to improved sleep, reduced anxiety, muscle and joint pain relief, and other quality of life improvements. Regular CBD usage has anecdotally made a difference in the lives of the Blue 42 Organics team, and we are excited about new studies and research being conducted in today's world of CBD remedies. We are on the cusp of a new age of discovery in the field of wellness and therapy, and this particular plant extract is at the forefront of this new and exciting research.Blue 42 Organics is humbled and proud to have been afforded the opportunity to forge partnerships with the very best in the industry. We have partnered with Ph.D. scientists for research, independent third-party testers for quality assurance, and sustainable supply chain solutions in order to bring our customers the best All-American, organically grown, full-spectrum CBD in a responsible way.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing spotlights Storz and Bickel and the Venty, Made with German Engineering with Jurgen Bickel, the Co-founder of Storz and Bickel.We discuss with Jurgen about Venty, the new dry-herb vape they have announced, plus the significant new features on the Venty, compared to their previous products. We also discuss the new recreational cannabis market in Germany.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing spotlights the Struggles of a Social Equity Cannabis Startup with Jeff Similien, CEO of Lowkey Dispensary. Lowkey Dispensary recently filed a lawsuit against a former business partner whom they claim allegedly conducted business in a fashion that caused corruption and embezzlement.Lowkey proudly stocks Method Man’s brand, TICAL, and introduces Neighborhood Strains an exclusive line of strains named after Boston neighborhoods, each embodying the unique spirit of its community. A campaign covering ten out of the twenty-three communities in Boston. As a nod to the city's rich diversity, Lowkey Dispensary has also launched a new T-shirt line, available for pre-order via drop ship.The first two strains to hit the shelves are the Dorchester Diesel and Mattapan Blue Hill Dreams. Dorchester Diesel, a potent Sativa, boasts a distinctive blend of GG4 Sour Diesel and Muddy Waters, delivering heavy gas with a sour diesel hint on the exhale. Perfect for maintaining productivity and sparking creativity, this strain pays homage to the dynamic Dorchester neighborhood.Mattapan Blue Hill Dreams is a hybrid of Blueberry Pie and Sandalwood, infused with Muddy Waters. With its blue hue buds and a mix of heavy gas and orange hairs, this strain reflects the cultural vibrancy of Mattapan. The neighborhood, known for its diverse mix of Caribbean, African American, and Haitian cultures, comes alive in every puff.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We discuss Cannabis Transportation, Home Delivery and Security Measures with Talaria Transportation CEO Ari Raptis. Ari is the founder and visionary behind Talaria.He is a serial entrepreneur with over 15 years in logistics and business management leading the company with a wide range of real-world experience. With a specialized focus in secure logistics, his business background and leadership skills make him an integral part of Talaria and our community outreach efforts. Ari has been an advocate for the industry and is regarded as one of the industry's leading voices for reliable and safe logistics in the cannabis industry.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We hear the story of Zen Cannabis Special Projects Manager Evan Senn and her story transitioning from her background in Art and Design to managing Special Projects for Zen Cannabis. We also hear about Zen Cannabis' Innovative Chocolate Line: Elevating Indulgence and offer products to give a relaxing journey to inner bliss. Evan is a writer, editor and professor who splits her time between Southern California and North Carolina. She has most recently taught Art History at Laguna College of Art and Design, California State University, Fullerton and was the most recent Curator for Golden West College Art Gallery. She has worked in the Media & Communications department for Laguna Creative Ventures, and has worked as an independent PR consultant and publicist for artists. She is the former Editor-In-Chief of Culture Magazine and Inland Empire Weekly, and was the Assistant Editor for YAY! LA Mag, Publisher’s Assistant for Artillery Magazine, and in 2010 she co-founded the independent arts journal, Rogue Arts. Her Master’s Thesis and first published book, Cement Sanctuary: Contemporary Street Art in Los Angeles (2012) has helped establish her as an expert in contemporary street art and alternative and underground art movements. Evan has contributed to a number of books on art, including TMRWLND: The Secret Stays Unknown - The Art of Dereck Seltzer & Tina St. Claire (2016), Seeing the Invisible (2015), Yarn Bombing 18th Street, and many art catalogues. In 2013, Evan was an Artist-in-Residence at Grand Central Art Center, during which she produced a documentary called Life of a [Female] Artist with Ingrid Reeve. She has contributed as an arts writer for KCET Artbound, OC Art Blog, ArtVoices, OC Register, OCR Magazine, Beautiful Bizarre Magazine, Art and Cake, Artillery Magazine, Local Arts, Beauty & Wellness Magazine, Laika, Unite4:Good, and E-VOLVED Magazine. Past publications also include ArtScene, Juxtapoz, and Art Ltd.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing discusses changing the Perception of Cannabis and Plant Medicine with David Kooi, CEO and co-founder at Jointly. We discuss the possibilities of imagining a new perception of normalizing cannabis into plant medicine or plant wellness to the mainstream. We also compare and contrast the same scenario with psychedelics. We also learn about "Spark", the world's first AI assistant for purposeful cannabis consumption, and for the chance to author the Theory of Purposeful Cannabis Consumption.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We discuss the Netaleaf Spyder and The Future of Cannabis Cultivation with the CEO of Neatleaf, Elmar Mair.The Neatleaf Spyder is a first-of-its-kind autonomous robotic platform that exceeds the capabilities of the human eye or any static sensor, generating millions of data points every day and translating these into simple and actionable insights, bringing the latest advances in machine learning and agronomy to the fingertips of growers. Neatleaf has offices in San Francisco and Munich and is working with some of the industry's leading brands.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy