Women in Influencer Marketing

This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices. Timestamps: 00:00 The Struggle with Late Payments in the Creator Economy 00:37 Introducing Women in Influencer Marketing (WIIM) 01:35 A Deep Dive into the Captivate Payment Controversy 11:13 The Power of Speaking Up and Advocacy 14:25 Closing Thoughts and Next Steps Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences. Timestamps: 00:00 The Unexpected Journey of Pregnancy 00:39 Welcome to the Solo Episode & Sponsor Shoutout 02:12 The Emotional Rollercoaster of Fertility Treatments 03:45 Navigating Work Commitments While Pregnant 05:24 The Awkwardness of Pregnancy Assumptions 08:23 A PSA on Sensitivity Around Pregnancy 11:18 Exploring the Benefits of Caveat for Contracting 12:53 Sharing Personal Stories for Community Support 16:06 Closing Thoughts and Invitation to Join the Conversation Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Samantha Boulos of Viral Nation. With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals. In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion. Connect with her: Instagram: https://www.instagram.com/samboulos/ Timestamps: 00:00 Unlocking Agency Success: The Power of White Glove Service 00:30 Welcome Back to the WIM Podcast: A Candid Conversation 01:02 Engaging with the Community: Listener Feedback and YouTube Growth 02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing 05:26 The Journey to Influencer Marketing: Samantha's Story 07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency 09:19 Navigating the Job Market: Strategies for Success 10:00 Dealing with Layoffs: A Personal and Professional Perspective 14:52 Toxic Work Environments: Strategies for Survival 19:29 Client Management Mastery: Building Strong Relationships 31:35 Advocating for Women in the Workplace: Empowerment and Equality 34:06 Connecting with Samantha Boulos: Reach Out and Engage 35:17 Wrapping Up: A Look Forward and How to Get Involved Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Steph Martin. Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names. Timestamps: 00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics. 01:42: Expressing uncertainty about listener interest in non-influencer marketing content. 06:14: Brief overview of the upcoming interview topics and discussion points. 07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics. 24:51: Discussion on starting a brand marketing program from the ground up. 25:05: Reflecting on major takeaways and strategies for future implementations. 29:39: Importance of conveying brand messaging and mission to influencers for taboo topics. 31:11: Emphasizing the significance of storytelling and authenticity in brand strategies. 38:02: Advice on improving negotiation tactics for influencers and managers. 39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships. 45:05: Encouraging open communication and goal alignment in partnerships. 55:23: Stressing the empowerment of managers in having open conversations. 56:39: Importance of active listening and mindful communication in navigating challenges. 59:15: Transitioning communication styles to facilitate better understanding and collaboration. 1:05:41: Benefits of automation tools for writing briefs and customer personas. 1:06:38: Use of tools for research, competitor analysis, and product launches. 1:16:24: Encouragement to follow up with experts for further insights and opportunities. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Jeanette Okwu of Beyondinfluence. As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses. Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media. Connect with her: Instagram: https://www.linkedin.com/in/jeanetteokwu Timestamps [00:00:30] Authenticity in makeup culture. [00:06:07] Influencer marketing career journey. [00:09:17] Former rhythmic gymnast discusses sports. [00:14:41] A unique industry perspective. [00:18:01] Pricing discrepancies in the industry. [00:21:58] Influencer marketing ethics and pricing. [00:26:14] Negotiating influencer collaborations. [00:29:23] Pricing practices in influencer marketing. [00:32:34] Influencer marketing strategies. [00:36:56] International influencer marketing insights. [00:41:08] Affiliate marketing trends. [00:43:47] Creator marketplaces and personal storefronts. [00:47:57] User experience in sales. [00:52:11] Empowering women in advertising. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Nicole Kasper of Odyssey Entertainment Group. Odyssey Entertainment Group, a women-led Influencer and Artist management company in Nashville, TN, was co-founded by Nicole Kasper and Paige Kosinski in February 2021. The company has grown rapidly, now comprising nine full-time team members and managing 53 exclusive talents. With a focus on innovation and excellence, Odyssey has successfully executed over 2000 campaigns since its inception. Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment. Prior to Odyssey, Kasper was the Creative Director at Warehouse West Entertainment in Nashville, where she provided comprehensive support to artists for music release, recording, and promotion, as well as fan base growth. Her expertise was instrumental in guiding artists in aspects ranging from management selection to brand strategy and tour booking. Kasper's past clients include renowned names such as Cheap Trick, Jennifer Nettles, Alana Springsteen, Delta Rae, and Hank Williams Jr. Currently, Odyssey Entertainment Group’s roster boasts an impressive social media footprint, with over 50 million followers across platforms. Connect with her: Instagram: https://www.instagram.com/nicolekasper4 Timestamps [00:02:01] TikTok legislation passed. [00:07:41-00:07:52] Nashville's popularity rise. [00:08:05] Nashville's appeal and growth. [00:13:32-00:13:43] Nashville internship experience. [00:15:07] Music industry careers. [00:21:46-00:21:57] Social media's impact on music. [00:23:53-00:24:04] Creator economy opportunities. [00:28:37-00:28:48] Workplace Mental Health Focus [00:32:17-00:33:24] Managing Mental Health. [00:33:24] Business partner dynamics. [00:39:52-00:40:02] Remote work challenges. [00:42:12-00:42:22] Music industry expansion debate. [00:44:54] Talent scouting process. [00:48:12-00:48:23] Pitching success strategies. [00:51:38-00:51:48] Building a creator's business. [00:54:09] Social media platform instability. [00:57:37] TikTok's potential disappearance. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Lauren Roth. Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations. Timestamps [00:02:49-00:02:59] Influencer Marketing Insights. [00:07:43-00:07:54] Influencer product impact. [00:11:39-00:11:49] UGC content strategies. [00:13:30] Defining UGC Content. [00:17:27-00:17:37] Hosting Influencer Events [00:20:07] Influencer marketing strategies. [00:27:03-00:27:23] Affiliate program fairness. [00:31:07-00:31:17] AI contract assistance. [00:33:06] Animal Haven volunteer experience. [00:36:55] Urban gardening exploration. [00:40:14] True crime podcasts. [00:44:45] Floral arranging event. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasizing the importance of being real. Tune in to hear Jessy's heartfelt reflections on the complexities of life and the importance of women supporting each other in the influencer marketing industry. Timestamps [00:01:21] Life's Complicated Last Few Months. [00:06:12] Fertility treatments and experiences. [00:10:38] Pregnancy and miscarriage experience. [00:13:28] Fertility journey roller coaster. [00:19:53] Family estrangement and tragedy. [00:22:24] Grieving the loss of mother. [00:28:05] Infertility and suicide stigma. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Katie Stoller. Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin). She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams. In 2023, she transitioned to being an independent marketing consultant for businesses and talent. She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry. Katie is a member and mentor with WIIM as well as a mentor for DePaul University students. Connect with her: Linkedin : https://www.linkedin.com/in/katiestoller/ Instagram : https://www.instagram.com/katiestoller_/ Past interviews with her: https://podcasts.apple.com/us/podcast/i-think-im-a-recovering-agency-girl-with-katie/id1442440865?i=1000576244098 https://podcasts.apple.com/us/podcast/79-your-voice-matters-with-katie-stoller-of/id1442440865?i=1000509299884 Timestamps 00:00:00 Katie Stoller on Going Freelance 00:02:27 Pushing the Corporate Life Out of My Career 00:06:28 "The Grass Is Not Always Greener..." 00:07:08 The Secret to Working As an Independent 00:09:15 Adam Levine on Agency Culture 00:10:32 "My Love Language Is Words of Affirmation" 00:11:17 The Importance of Personal Brand 00:17:13 Do Disc profiles Fill You Up or Exhaust You? 00:18:41 What is the term, "Thief?"? 00:22:16 Freelancer vs Consultant: What's The Difference? 00:26:20 Freelancing and Consulting: The First Year 00:32:25 Startups: A Year in the Life 00:38:24 Freelance Salary Comparison 00:42:58 Want to Work 40 Hours a Week? 00:49:12 Have You Niched Down Your Career? 00:53:41 How Do You Manage Your Day as a Parent and Freel? 00:59:28 On the Work From Home Policy 01:03:01 Katie O'Reilly's Influencer Marketing Book 01:08:42 How to Connect with Influencers on LinkedIn? Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Stephanie Stabulis of McCann Content Studio. Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers. Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose. Connect with her: Instagram: https://www.instagram.com/therealstephstabulis/ Timestamps [00:01:11] Women connecting at events. [00:06:31] Moving and organizing a new space. [00:11:33] Influencer marketing and cool products. [00:15:03] Influencer marketing origins. [00:16:49] Influencer marketing origins. [00:21:22] Freelancing vs. Agency Life. [00:25:49] Work-life balance at agencies. [00:28:46] Self-care during tough times. [00:31:13] Self-care and energy management. [00:36:41] Avoiding judgment from others. [00:40:17] Influencer campaign challenges. [00:44:24] Evolution of influencer marketing. [00:45:43] Personality tests and compatibility. [00:52:26] Psychic readings and reality TV. [00:54:05] Reality TV influencers and careers. [00:58:36] The goalpost in life. [01:01:34] Gratitude and anxiety relief. [01:04:42] Mutual value in influencer marketing. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Nycole Hampton of GoodRx. Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house. At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers. She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events. Connect with her: Instagram: https://www.instagram.com/nycolehampton/ Threads: https://www.threads.net/@nycolehampton Business Insider: https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2 Timestamps [00:02:10] Valentine's Day acknowledgment. [00:06:38] GoodRx using influencers. [00:08:08] Consumer and healthcare provider programs. [00:11:22] Impactful brand storytelling. [00:16:42] Evergreen content strategy. [00:18:32] Negotiating usage and compensation. [00:22:09] Approaching content creation uniquely. [00:25:32] Building meaningful relationships. [00:32:03] Pressure on content performance. [00:33:05] Pushing content across multiple channels. [00:36:29] Challenges in influencer marketing. [00:41:08] Career goals and leadership roles. [00:44:10] Being intentional in a room. [00:49:31] Women talking about money. [00:52:23] Challenges that creators are facing. [00:55:14] The creator economy and influencer marketing. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Dixie Roberts of HangarFour. As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA. Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space. Past interview with her :https://open.spotify.com/episode/0nT1dOSCeoyLgDQQXetu36?si=1a2ad04b62054f8a Connect with her:Instagram: https://www.instagram.com/dixieinnewyork/ LinkedIn: https://www.linkedin.com/in/dixie/ Timestamps [00:01:21] Dixie's incredible nail art. [00:07:16] Beautiful nails. [00:08:14] Heirloom corn kernels. [00:12:18] Networking and career opportunities. [00:16:28] Balancing work and parenting. [00:21:47] Millennials and Gen Z differences. [00:24:00] Partners in parenting. [00:28:39] Age and achievement pressure. [00:32:16] Embracing personal journey and accomplishments. [00:35:35] Climbing the corporate ladder. [00:41:16] Work with creators differently. [00:45:01] Stretching limited influencer budget. [00:48:42] Influencer marketing strategies. [00:53:37] Influencers and conversions. [00:57:48] Building executive profiles. [00:59:20] Employee agreements and content creation. [01:03:35] Influencers and brand partnerships. [01:07:44] Shameless plug for networking events. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join   Join WIIM’s upcoming events near you! http://www.iamwiim.com/events    Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Amanda Mizrahi of Edelman.Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to tell one holistic story. Amanda leads the TJX Influencer team and has nine-plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned, and influencer programs. Her clients have included Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe, and more. Before her time at Edelman, Amanda worked for the fashion company HMX where she started the brand's social media channels and dipped her toe into merchandising and planning/ allocation. Amanda has a Bachelor's in Business Administration and a minor in communication from the George Washington University School of Business Connect with her: https://www.instagram.com/amandaemizrahi/ https://www.linkedin.com/in/mizrahiamanda/ Timestamps [00:00:23] Podcast event expansion and ambassadors. [00:06:19] Young Amanda's aspirations. [00:09:46] Women in male-dominated industries. [00:14:38] Resetting work-life balance. [00:18:30] Working across different time zones. [00:21:17] Job search and networking advice. [00:25:23] Women leaning into opportunities. [00:28:06] Trying different roles at agencies. [00:34:21] Working with big brands. [00:38:26] Getting on their radar. [00:41:29] Reputation and recommendations. [00:45:24] Pitching outside the box. [00:47:28] Thinking beyond sponsored posts. [00:50:57] AI-driven tools in influencer marketing. [00:55:05] Artists as influencers. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you!http://www.iamwiim.com/events    Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Tyler Chou, The Creators Attorney. Tyler Chou, known as "The Creators Attorney," articulates her life’s calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators. This episode directly addresses YouTube creators, acknowledging their role in a movement for positive change. Creators are prompted to think beyond view and subscriber counts, focusing on building 7-figure businesses through diversified revenue streams. Tyler shares insights gained from assisting clients in creating 6 and 7-figure courses, underscoring the potential for creators to move beyond traditional income sources. The article resonates with the ethos of empowering creators to transition from reliance on AdSense and brand deals to more expansive business models. The personal journey recounted by Tyler emphasizes the alignment of her work with her values and her commitment to protecting those creators who, in their pursuit of beauty, creation, and education, create without the promise of fame or fortune. This episode weaves in a broader societal perspective, imagining a future where creators are compensated for their work in a way that aligns with their values. It highlights the Creator Economy's current and projected value, challenging traditional media to recognize the significance of creators in shaping the cultural landscape. Tyler Chou positions herself not only as an attorney but also as a confidante, coach, and cheerleader for creators which draws a parallel between creators and the soul of humanity, emphasizing their need for protection and support. Connect with her: https://www.youtube.com/@TheCreatorsAttorney https://www.instagram.com/thecreatorsattorney/ https://www.linkedin.com/in/thecreatorsattorney/  Timestamps [00:02:23] Humanizing the job board. [00:05:23] The creator economy and law. [00:08:01] Listener recommendations and interview opportunities. [00:13:22] Pursuing a practical career. [00:16:00] Starting a YouTube channel. [00:19:10] The power of YouTube channels. [00:24:26] Starting a YouTube channel. [00:26:52] Protecting and supporting creators. [00:30:24] Giving away valuable knowledge. [00:34:56] Taking creators to the next level. [00:37:23] Monetizing through courses and membership.[00:41:06] Working with multiple creators. [00:44:18] Incorporating and employment contracts. [00:48:10] Hiring an assistant [00:53:06] Firing difficult clients. [00:54:36] Contracts and management issues. [00:58:10] Termination provisions and pitfalls. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join    Don't forget to follow us on Instagram http://www.instagram.com/iamwiim   --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Elizabete Ludborza of Kaveat. Head here and mention Jessy at WIIM to get a free trial. https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01 Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Their clients include an Endeavor group company and other leading talent management agencies. Connect with her and Kaveat www.kaveatapp.com www.linkedin.com/company/kaveatapp/ www.instagram.com/kaveatapp/ www.tiktok.com/@kaveatapp Elizabete Ludborza https://www.linkedin.com/in/elizabeteludborza/ https://www.instagram.com/elizabetel/ https://www.tiktok.com/@elizabetel Timestamps [00:02:06] AI-driven contract review tool. [00:10:35] The creator economy and influencers. [00:11:48] Missed opportunity in Latvia. [00:15:30] Predatory contracts in modeling. [00:19:20] Female domination in the creator economy. [00:23:09] The challenges of immigrating. [00:26:03] Importance of resilience [00:30:37] Gender gap in VC funding. [00:34:23] Building a supportive community. [00:37:59] Female founder communities. [00:41:37] Signing incredible customers. [00:46:49] Building in the creator economy. [00:49:05] Pivoting in your business. [00:53:40-00:53:51] A special offer for listeners. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Blagica Bottigliero of Zlato and Bottles Nation. Connect with her: Instagram: http://www.instagram.com/Blagica X: http://www.twitter.com/@Blagica Threads: https://www.threads.net/@blagica Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her career has been defined by leading digital transformations across various sectors. Currently, as the Founder and Principal of Zlato, she specializes in providing strategic digital and affiliate marketing guidance. She engages deeply with client teams, offering not only training but also hands-on execution support. In this role, she integrates herself into the team, applying her expertise to drive success in digital communications strategies and affiliate marketing initiatives. She served as the Director of Affiliate Marketing at JEB Commerce. There, she implemented a comprehensive strategy that merged Public Relations, Digital Marketing, Content Creation, and Commerce. This role was pivotal in reshaping the agency's approach and offerings, demonstrating her ability to drive innovative and effective marketing solutions. As Head of Marketing & Partnerships at Bottles Nation, she led a significant digital transformation, managing over 1,000 virtual events and generating $1M in revenue within a year. Her global expertise was further expanded at ModSquad and Motorola Mobility, where she managed international teams and navigated complex global communication challenges. Additionally, her tenure at Orbitz contributed significantly to their online marketing strategies, enhancing her experience in the travel and e-commerce sectors. At Edelman Digital, she played a key role in integrating digital marketing with traditional PR, establishing new industry standards. This experience sharpened her ability to merge cutting-edge digital strategies with traditional marketing practices. Her broad experience, spanning from startups to multinational corporations, enables her to skillfully manage complex marketing environments. As a seasoned keynote speaker, she's shared insights at forums like TEDx, SxSW, and AllWeb. Passionate about continuous learning, she actively explores new trends, such as AI, to stay at the forefront of marketing innovation. She welcomes and embraces change, constantly seeking to shape the digital narrative of brands. She is an avid volunteer in her community. She is also an advocate for green technologies and electric vehicles. A born and bred metro-Detroiter, she has the pulse and grit of the Midwest , mixed in with international experience and knowledge. [00:00:00] Resurgence of affiliate marketing. [00:04:18] Planning for the new year. [00:07:01] Affiliate marketing origins and evolution. [00:10:18] The rise of affiliate marketing. [00:13:50] Affiliate marketing and BuzzFeed. [00:14:47] Privacy concerns and affiliate marketing. [00:18:15] The evolution of influencers. [00:22:07] Influencer concerns on affiliate marketing. [00:22:47] Patience in affiliate marketing. [00:28:02] Different affiliate marketing networks. [00:28:13] Affiliate marketing networks. [00:33:22] Pressure and Expectations in Influencer Marketing. [00:35:52] Scaling in digital marketing. [00:40:43] Mistrust in influencer partnerships. [00:42:42] Influencer marketing trends. [00:47:27] Influencers exploring affiliate marketing. [00:50:22] Balancing motherhood and career. [00:53:58] Women in the digital technology space. [00:58:10] Teaching the importance of self-care. [01:00:53] Balancing work and motherhood. [01:04:01] Parenthood and motherhood challenges. [01:08:28] Looking forward in my career. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Georgina Whalen of One Medical. Connect with her: gwhalen@onemedical.com https://www.linkedin.com/in/georginawhalen/ Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina serves as a guest lecturer at Tisch and NYU, founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more. [00:05:34] Working with long-term creators. [00:08:51] Increased budget and opportunities. [00:10:49] Experimentation in influencer marketing. [00:12:31] Challenges in campaign coordination. [00:15:54] Evaluating successful content. [00:20:11] Creator Onboarding and Relationship Building. [00:24:15] Personal and impactful content. [00:26:11] Shifting strategy and KPIs. [00:31:26] The power of social sharing. [00:33:33] Shifting creator landscape and support. [00:38:36] Starting the Change Process. [00:43:26] Working with a spouse. [00:46:23] Niche cookbook for couples. [00:49:53] A wonderful book coming out. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Cheyenne Brink of Brink Talent Management. Connect with her: https://www.linkedin.com/in/cheyennebrink https://www.instagram.com/brinkmgmt/ https://www.instagram.com/cheyvenuti/  Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.  [01:55] Launching a management company. [07:13] Professional journey and career trajectory. [11:48] Venturing into working with creators. [14:52] Career transition and unexpected challenges. [17:49] Acquisitions and career transitions. [20:14] Emotional rollercoaster of job loss. [24:31] Being vulnerable and finding support. [26:25] Starting a management company. [00:29:46] Starting a new business. [32:50] Outsourcing and growing the business. [36:39] Soft skills and relationship building. [41:07] Branding and personal style. [45:39] Hiring and expanding the roster. [48:50] Women using intuition in business. [53:27] Influencer economy and decorating Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Brooks Miller of Edelman. Connect with her: https://linkedin.com/in/brooksdennardmiller/ https://instagram.com/brooksied https://twitter.com/brooksied Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge. [03:53] Launching a membership for creators. [09:16] Elon Musk's children's names. [11:30] Moving back to New York. [14:04] Layoffs and company acquisition. [17:37] Keeping work and personal separate. [20:47] Longevity in the workplace. [25:10] Using your Rolodex. [26:37] Taking a Beat [29:28] Limitations of working with influencers. [33:44] Concerns about influencer partnerships. [36:37] Understanding the value of influencers. [40:15] Censoring and authenticity in branding. [41:59] Vetting process and brand sensitivity. [44:23] Utilizing influencers for consultation. [47:38] Influencers as trusted advisors. [51:57] Creating camaraderie in the industry. [53:14] Sharing stories of resilience. [57:27] Tune in next week. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Lindsay Pierce of Estate Five. Connect with her: Instagram: @lindsaypierce_, @estatefive LinkedIn: https://www.linkedin.com/company/estate-five-media/ Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay's visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication to driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability. [01:18] Holiday merch and gift lists. [06:36] Career trajectory in influencer marketing. [07:15] Martha Stewart and talent management. [13:04] Emotional intelligence in influencer marketing. [14:31] Kindness and human connection. [18:44] Passive income in affiliate marketing. [22:30] Creator versus influencer distinction. [27:10] Elements of campaign strategy. [29:16] Influencers and brand partnerships. [34:34] Misrepresentation in talent management. [37:24] Establishing business friendships. [41:01] The pressure of management. [46:44] Burnout and mental health. [47:12] Burnout in the industry. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support