Marketing Mantra

Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility. Whether you’re managing a café, running a dental practice, or owning a quaint bookstore, these insights are tailored to help you thrive in your local market. Key Points We’ll Cover: Google Business Profile (GBP) Optimization: Unlock the potential of your business listing on Google. Learn the ins and outs of claiming, verifying, and optimizing your profile to ensure your business stands out and appeals to potential customers. On-Page SEO for Local Businesses: We'll guide you through the process of enhancing your website with strategic local keywords, ensuring consistency in your NAP (Name, Address, Phone Number) data, and crafting compelling local landing pages. Local Link Building: Discover effective strategies for building solid relationships with other local businesses, getting listed in reputable local directories, and leveraging local media to gain valuable backlinks. Local Content Creation: Learn how to engage your local audience with content that resonates, from blogging about community events to creating resource guides that highlight your area’s unique aspects. Tune in to optimize your Local SEO game and turn your business into a local landmark. -=-=-=-=- Resources Mentioned: Semrush's Listing Management Tool - https://www.99signals.com/semrush-local/ BrightLocal - https://www.brightlocal.com/ [Semrush Blog Post] Stand out in search with local business schema markup - https://www.semrush.com/local/blog/local-business-schema/ Additional Local SEO Resources: ⁠Local Search Ranking Factors (Moz) - https://moz.com/learn/seo/local-ranking-factors Google Maps Marketing Guide for Ranking in Local Search (Nightwatch) - https://nightwatch.io/blog/google-maps-marketing Local SEO: The Definitive Guide (Backlinko) - https://backlinko.com/local-seo-guide Special Offer: Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side. Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order =-=-=-= Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by Copyright Free Music - Background Music For Videos 👉    / @podcastbackgroundmusic -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month. Tune in to unlock the full potential of your SEO efforts with this proven method. -=-=-=-=- Resources Mentioned: Google Search Console - https://search.google.com/search-console/about ChatGPT - https://chat.openai.com/ ChatGPT Prompt to upgrade your content: "I'll give you my blog content and I want you to paraphrase the main tips in the article which are heading tags so that they are clear, concise, and easy to understand at a glance." Additional Resources: How to Use ChatGPT with Semrush for SEO Success - https://www.99signals.com/chatgpt-semrush-seo/ 19 Easy SEO Tips to Boost Your Traffic - https://www.99signals.com/easy-seo-tips/ Special Offer: Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side. Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority. -=-=-=-=- Resources Mentioned: Link Building Secrets (eBook): Access the eBook and bonuses: https://ebooks.99signals.com/link-building-secrets/order FindThatLead - https://findthatlead.com/en/ Semrush Pro (2-week Trial) - https://www.99signals.com/semrush/ Ahrefs Website Authority Checker - https://ahrefs.com/website-authority-checker Google Search Operators for Resource Page Link Building: "your topic" + "useful resources" "your topic" + "helpful resources" "your topic" + "additional resources" "top 10" "your topic" + resources "best of" "your topic" + resources inurl:resources "your topic" intitle:resources "your topic" Special Offer: Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side. Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game. -=-=-=-=- Tools & resources discussed in this episode: Google SGE - https://labs.google/sge/ (as explained by Google) Semrush - Try Semrush Pro free for 14 days: https://www.99signals.com/semrush/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠ (⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠⁠ (⁠⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠ (⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing. In this episode, I reveal the 5 best traffic analysis tools to optimize your site's performance. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] ⁠7 Best Traffic Analysis Tools to Boost Your Website’s Performance - https://www.99signals.com/best-traffic-analysis-tools/ Semrush .Trends - Sign up for a 14-day free trial of Semrush .Trends + Semrush Pro - https://www.99signals.com/semrush-trends/ SE Ranking - Sign up for a 2-week trial: https://www.99signals.com/se-ranking/ Ahrefs Webmaster Tools - https://www.99signals.com/ahrefs-webmaster-tools/ Google Analytics - https://marketingplatform.google.com/about/analytics/ Google Search Console - https://search.google.com/search-console/about -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

It's that time of the year again: AppSumo's Black Friday 2023 is finally here! Mark your calendars for November 19 to November 28, because this year’s lineup of deals is nothing short of spectacular. While AppSumo's Black Friday main event launches on November 19, there are a few early access deals up for grabs right now! You can find AppSumo's entire Black Friday early access lineup here: https://www.99signals.com/appsumo-black-friday-deals/ In this episode, I reveal my top 3 picks among AppSumo's Black Friday Early Access Deals. Shop AppSumo's Black Friday Early Access deals here: https://www.99signals.com/appsumo/ -=-=-=-=- Tools & resources discussed in this episode: ⁠🚀 SEOCrawl - https://www.99signals.com/seocrawl-bfcm/ 🚀 Depositphotos -https://www.99signals.com/depositphotos-bfcm/ 🚀 Sessions - https://www.99signals.com/sessions-black-friday/ [Blog Post] Check out the entire lineup of AppSumo Early Access Deals here: https://www.99signals.com/appsumo-black-friday-deals/ [Video] 3 BEST AppSumo Black Friday Early Access Deals - https://www.youtube.com/watch?v=RU3_81Mhmuw Subscribe to my YouTube channel for in-depth reviews & tutorials of trending SaaS tools and business software: https://www.youtube.com/@99signals/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Signing up for business newsletters is a super effective way to keep up with the latest business buzz. The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them. In this episode, I reveal the top 10 business newsletters that are worth your attention, ensuring you get the most valuable insights without cluttering your email. -=-=-=-=- 10 Best Business Newsletters #1 Morning Brew - https://www.morningbrew.com/daily #2 The Hustle - https://thehustle.co/ #3 GrowthHackers - https://growthhackers.com/newsletter #4 SaaS Weekly - https://hitenism.com/ #5 5-Bullet Friday - https://go.tim.blog/5-bullet-friday-1/ #6 Stacked Marketer - https://www.stackedmarketer.com/ #7 The 3-2-1 Newsletter - https://jamesclear.com/3-2-1 #8 No Mercy / No Malice - https://www.profgalloway.com/ #9 Starter Story - https://www.starterstory.com/newsletter #10 TLDR - https://tldr.tech/ [Bonus] The Daily Stoic Newsletter - https://dailystoic.com/daily-stoic-email/ [Blog Post] ⁠Top 34 Business Newsletters Tailored for Entrepreneurs - https://www.99signals.com/best-business-newsletters/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure. From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience. On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers. But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content. Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling. -=-=-=-=- Tools & resources discussed in this episode: Yarnit - https://yarnit.live/ ChatGPT - https://chat.openai.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 10 Technical SEO Tips to Instantly Boost Your Traffic - https://www.99signals.com/technical-seo-tips/ Semrush - Sign up for a 14-day free trial of Semrush Pro - https://www.99signals.com/go/semrush-pro-offer/ Yoast SEO WordPress Plugin - https://wordpress.org/plugins/wordpress-seo/ Broken Link Checker WordPress Plugin - https://wordpress.org/plugins/broken-link-checker/ Check My Links Chrome Extension - https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf Google Search Console - https://search.google.com/search-console/about Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/ WP Rocket - https://www.99signals.com/go/wp-rocket/ Google PageSpeed Insights - https://pagespeed.web.dev/ Bunny CDN - https://bunny.net/cdn/ Cloudflare CDN - https://www.cloudflare.com/application-services/products/cdn/ TinyPNG - https://tinypng.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

On this special episode of Marketing Mantra, guest host Raksha Shenoy, founder of Nummy Makhana, shares valuable insights on "Resistance and Resilience" for entrepreneurs. Raksha emphasizes the significance of focusing on both product development and organizational growth, drawing from personal experiences and real-world examples of successful and unsuccessful companies to illustrate important lessons. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, entrepreneurship, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Uncover the captivating story behind ChatGPT, from its origins to becoming a cultural phenomenon. Explore the milestones that shaped its history and be amazed by its impact on our digital landscape. -=-=-=-=- [Episode Source] History of ChatGPT: A Timeline of the Meteoric Rise of Generative AI Chatbots - https://www.searchenginejournal.com/history-of-chatgpt-timeline/488370/ [Search Engine Journal] -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impact: FinTech. From digital payments and lending platforms to robo-advisors and blockchain technology, FinTech has disrupted traditional financial systems, offering greater convenience, accessibility, and efficiency to consumers and businesses alike. In this episode, I'm joined by Ashish Khandelwal, the visionary behind ANQ Finance and a true trailblazer in India's FinTech landscape. Ashish is a seasoned entrepreneur who combines his expertise in finance and technology to launch and scale ventures, aiming to revolutionize finance and empower individuals with innovative solutions to achieve their financial dreams. Join us as we take a behind-the-scenes look into building and scaling a FinTech startup. Tune in as we explore: The evolving world of FinTech Top 3 survival tips for entrepreneurs to navigate the FinTech jungle The challenges and strategies of complying with fintech regulations Creative approaches to acquire and retain customers in the FinTech space Inspiring tales of success in FinTech Practical tips to kickstart your FinTech entrepreneurial journey ...and lots more. -=-=-=-=- Exclusive ANQ-99signals Offer ANQ is a digital banking platform that harnesses the power of Decentralized Finance (DeFi) to deliver next-generation financial services. Available on both iOS and Android, ANQ lets you earn rewards in Bitcoin or Digital Gold for every purchase made using the ANQ X card or ANQ Shopping. ANQ lets you shop at over 9M merchants, earn assured 🚀🚀 bounties (rewards) in BITCOIN or DIGITAL GOLD, switch between them anytime, and get up to 16% bounties on every shopping at your favourite brands like Swiggy (7%), MakeMyTrip (3.5%) and more. Plus, unlock the value of your digital assets with easy credit at competitive rates with nQash. Exclusive offer: For a limited time, you can avail a lifetime membership fee of just INR 999 (usually INR 1500) by using the referral code 99SIGNALS. No minimum purchase and no max cap. So, if you're ready to take your rewards game to the next level, join the Bounties revolution. Download the ANQ app now — earn rewards and build your wealth, one purchase at a time. Download now: https://anq.finance/app -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "the Titanic of Automobiles," the Edsel is considered one of the biggest marketing and branding disasters of all time. Tune in to the episode to uncover the fascinating story of the Ford Edsel, a cautionary tale that still echoes in the world of marketing. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

With the rise of artificial intelligence and machine learning, marketers are now able to create high-quality content in a fraction of the time it would take with traditional methods. In this episode, I'll be sharing the top 5 AI content creation tools that every marketer should consider adding to their arsenal. You'll also learn about the pros and cons of using AI copywriting tools and how to make the most of them in your content marketing strategy. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] ⁠8 Best AI-Powered Content Creation Tools for Marketers - https://www.99signals.com/ai-content-creation-tools/ ⁠SEO Writing Assistant by Semrush - Sign up for a 30-day free trial of Semrush Guru: https://www.99signals.com/go/semrush-guru/ ($229.95 value) Copy.ai - Try Copy.ai for free: https://www.99signals.com/go/copy-ai/ GrowthBar - Try GrowthBar free for 5 days. [Exclusive offer] Get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. Click here to claim this deal. WordHero - Get lifetime access to WordPress for $89: https://www.99signals.com/go/wordhero/ Lately - Try Lately for free for 7 days: https://www.lately.ai/pricing/lately-pricing -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠The Ultimate Blogging Toolkit⁠ (⁠https://ebooks.99signals.com/blogging-toolkit⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠The Ultimate Guide to Link Building⁠ (⁠https://resources.99signals.com/link-building-ebook⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠The Essential Guide to Link Building with Infographics⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠Top-rated articles at 99signals⁠ (⁠https://www.99signals.com/best/⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit ⁠https://www.99signals.com⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and drive significant growth in traffic. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/ Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. Tools & resources discussed in this episode: Google Analytics Google Search Console Semrush - Try Semrush Pro free for 30 days (https://www.99signals.com/go/semrush-2023/) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in the company's stock price and a loss of trust among its investors. In this episode, we take a closer look at Google's AI mistake that cost the search engine giant $100 billion in market value. Learn what went wrong and how Microsoft's ChatGPT-powered Bing is capitalizing on Google's misstep to take the lead in the ongoing AI war. -=-=-=-=- Tools & resources discussed in this episode: Google AI updates: Bard and new AI features in Search - https://blog.google/technology/ai/bard-google-ai-search-updates/ A new and updated Bing - https://www.bing.com/new?form=MY028Z&OCID=MY028Z -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break down the details and explore what this means for the future of AI technology. -=-=-=-=- This episode is sponsored by GrowthBar, an AI-powered content and SEO tool that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar/ Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. GrowthBar Review: https://www.99signals.com/growthbar-review/ -=-=-=-=- Tools & resources discussed in this episode: [Google's Live AI Event] Google presents: Live from Paris - https://www.youtube.com/watch?v=yLWXJ22LUEc ChatGPT - https://chatgptonline.net/ [Mashable] Google Might Announce A ChatGPT Competitor - https://in.mashable.com/apps-and-software/46555/google-might-announce-a-chatgpt-competitor-next-week -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console.  Time-stamped Show Notes: [00:00] Episode topic: How to Easily Improve Your Mobile SEO with Google Search Console [00:50] Importance of optimizing mobile SEO; using Google Search Console's CTR report can improve organic CTR and search rankings on mobile devices. [01:53] Check your website's organic CTR in Google Search Console by analyzing total impressions, clicks, and average position. Use the device filter to compare desktop and mobile CTR. [02:39] Identify poor-performing mobile keywords by comparing clicks on desktop vs mobile devices. Optimize for mobile by checking title truncation in search results. [03:29] Improve mobile site performance with caching, compression, and appropriate image sizing. Consider mobile ads' impact on search results. [04:21] Mobile CTR can be improved by optimizing pages and passing Core Web Vitals; check CTR report on Google Search Console regularly. -=-=-=-=- Tools & resources discussed in this episode: Google Search Console - https://search.google.com/search-console/about -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day generate a side income of $12,000/month. My affiliate marketing journey began when I started promoting a premium SEO tool on my blog. Fast forward to today, this SEO tool has generated more than $250,000 in commissions. On this episode, I share my BEST piece of advice for aspiring affiliate marketers. If you'd like to succeed in affiliate marketing and generate a steady stream of passive income every month, I'd strongly recommend that you follow this advice. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/ Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. GrowthBar Review: https://www.99signals.com/growthbar-review/ -=-=-=-=- Tools & resources discussed in this episode: Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message