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Marketing Mantra

Author: Sandeep Mallya

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Marketing Mantra is a marketing podcast by 99signals.com, hosted by Sandeep Mallya. If you're an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you're sure to find something useful and interesting in each episode.

Join us every week for a new episode and get better at marketing, SEO, and blogging.

Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.
39 Episodes
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In this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration. This episode is hosted by Raksha Shenoy, who worked with Subramanian Kalpathi at KNOLSKAPE. About Subramanian KalpathiSubramanian Kalpathi (Subbu) began his career as an L&D specialist with Infosys Technologies Ltd in 2006. Hired as a Software Engineer from campus, he signed up for the role of a Learning Professional and trained over 2500 freshers and lateral hires over a period of two years. From 2008 to 2010 he pursued his MBA from Loyola Institute of Business Administration (LIBA), and was awarded the best outgoing student at the time of graduation.Subbu eventually moved back to L&D with a boutique learning firm. He leveraged his core design and facilitation skills, delivering behavioural learning interventions for firms across sectors. During this time, he dabbled in Improv, performed on stage and blended learning from theatre into his behavioural programs as well.In September 2016, Penguin published "The Millennials: Exploring The World Of The Largest Living Generation." The book has received wide accolades and found a spot among the Amazon Memorable Books List of 2016. In the same year, Subbu was invited to share his views at the World Economic Forum (WEF) in Davos, representing the Mumbai hub of the WEF Global Shapers Community.Subbu is currently Senior Director at KNOLSKAPE, and has been tasked with setting up the KNOLSKAPE Insights Center (KIC). He is a Certified Coach (Neuro-Leadership Institute, erstwhile RCC), and a visiting faculty at his alma mater, LIBA.-=-=-=-=-Order "The Millennials: Exploring the World of the Largest Living Generation" by Subramanian Kalpathi on Amazon: https://www.amazon.in/Millennials-Exploring-Largest-Living-Generation/dp/8184007000-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing.-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool.-=-=-=-=-Visit https://chartable.com to create your free account and start tracking the download stats of your podcast.-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by Ish Jindal, co-founder of TARS Chatbots, a popular chatbot-building platform. TARS enables marketers to create chatbots that can be used for lead generation.We'll talk about the evolution of chatbots, Ish's entrepreneurial roots, and why he believes conversational landing pages created via chatbots are more effective than static landing pages. Really excited to have Ish on the show and I hope you find this episode insightful.Don't forget to sign up for a free 2-week trial of TARS to build your very own chatbot. -=-=-=-=-Resources discussed in the episode:Sign up for a 2-week free trial of TARS - https://www.99signals.com/go/tarsChatbot Templates by TARS - https://hellotars.com/chatbot-templates/TARS Pricing Plans - https://www.99signals.com/go/tars-pricing/[Exclusive Discount Code] Use code 99SIGNALS_TARS to get 20% discount on all monthly subscriptions and 30% off on the annual subscription.-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I'll break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale. -=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019. From Google's featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories from August 2019 that you need to be aware of. -=-=-=-=-Top 3 SEO News Stories in August 2019Google Makes Podcasts Playable in Search Results (Source: https://www.searchenginejournal.com/google-makes-podcasts-playable-in-search-results/320449/)Google Announces Featured Snippets Update (Source: https://www.searchenginejournal.com/google-featured-snippets-update/319553/)Bing Makes it Easier to Verify Sites in Bing Webmaster Tools (Source: https://www.searchenginejournal.com/bing-makes-it-easier-to-verify-sites-in-bing-webmaster-tools/321985/)-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019. From Tumblr getting sold to Autamattic Inc., the parent company of WordPress, for a fraction of what it was once worth, to Instagram suspending meme accounts with millions of followers, here are all the trending news stories in the world of social media marketing in the month of August.-=-=-=-=-Top 3 Social Media News Stories in August 2019Tumblr sold for 'less than $3 million' — six years after Yahoo paid $1.1 billion for it (Source: https://www.searchenginejournal.com/wordpress-parent-company-acquires-tumblr-for-shockingly-low-sum/320979/)Instagram suspends meme accounts with millions of followers (Source: https://www.searchenginejournal.com/instagram-purges-meme-accounts-shutting-down-pages-with-millions-of-followers/319053/)Twitter reveals that tweets with video attract 10x more engagement (Source: https://business.twitter.com/en/blog/creating-video-content-with-your-phone.html)-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this clip, Woodward explains how you can go about creating content that ranks well in search engine result pages. Tune in to the full episode to get actionable SEO and link building tips from Matthew Woodward - https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt.Tune in to the full episode to get more actionable tips and tricks on optimizing your Facebook ads: https://open.spotify.com/episode/11mwcwo3K2HbzmJsRwLbWX-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward.Tune in to the full episode to learn more about Matthew Woodward's thoughts on the evolving SEO landscape: https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc-=-=-=-=-Follow us on social media:Facebook: facebook.com/99signalsblogInstagram: instagram.com/99signalsTwitter: twitter.com/99signalsblogYouTube: youtube.com/c/99signals-=-=-=-=-Download the free 99signals mobile app:Download the 99signals App on iOS - apple.co/99signalsiOSDownload the 99signals App on Android - bit.ly/99signalsAndroid-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
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