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Marketing Mantra

Marketing Mantra

Author: Sandeep Mallya

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Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.
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Brad Smith (Wordable.io) explains how B2B companies can create engaging content that goes viral. This segment is a highlight from "Marketing Mantra Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)." Listen to the full episode here: https://open.spotify.com/episode/0ANKXmKbCOLGiqEKRgnLuw?si=0ef6939364ae4eb1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=kLWoF5mtPpc -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 85+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Vijay and Sreekanth (SolRazr) explain the key differences between NFTs built on the Ethereum blockchain and NFTs built on Solana. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)."  Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0) Music promoted by BreakingCopyright: http://bit.ly/2OBe00v --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Vijay and Sreekanth (SolRazr) deconstruct Solana and its fierce competition with the Ethereum blockchain.   This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0) Music promoted by BreakingCopyright: http://bit.ly/2OBe00v --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Vijay and Sreekanth (SolRazr) explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto phenomenon. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1  Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0)   Music promoted by BreakingCopyright: http://bit.ly/2OBe00v --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Solana (SOL) is the latest token to take the crypto world by storm. Branded as the "Ethereum killer", Solana was a huge winner in the most recent crypto bull run. Solana's price surged by 50% in a week to reach a new all-time high. At the time of publishing this episode, Solana's price is $185.92. If you're a crypto enthusiast, you'd have definitely heard about Solana.  If you haven't yet heard about Solana, this episode is all you need to learn about this exciting new cryptocurrency. For this episode, I'm joined by Vijay Kalangi and Sreekanth Kalapur, founders of SolRazr - a newly-launched decentralized developer ecosystem for the Solana Blockchain. In this episode, Vijay and Sreekanth deconstruct the growth and rising popularity of Solana, the Solana ecosystem, Solana's rivalry with the Ethereum blockchain, Solana NFTs, and Solana's potential future value.  A must-listen episode for crypto enthusiasts and investors. ⏱  Timestamps:  00:29 - Introducing Vijay Kalangi and Sreekanth Kalapur  02:03 - What motivated Vijay & Sreekanth to launch a crypto company  05:49 - Cryptocurrency explained in simple terms 12:23 - A quick snapshot of what their crypto company SolRazr does  14:47 - What is Solana? How does it work? Explained with examples and analogies  19:40 - Why is Solana branded as the "Ethereum Killer"  27:28 - What are NFTs? NFTs explained in simple terms; why are NFTs so expensive? 32:58 - What are Solana NFTs? What are the key differences between Ethereum NFTs and Solana NFTs? 41:31 - What is the Solana ecosystem and what SolRazr plans to do for the Solana developer ecosystem? What type of projects will SolRazr support? 47:02 - Top features of SolRazr  50:40 - SolRazr's allocation model explained 52:39 - The marketing secrets behind SolRazr  56:44 - More info on SolRazr for developers and retail investors  57:49 - Solana's potential future value; closing remarks -=-=-=-=- Tools and resources discussed in the episode: SolRazr - https://solrazr.com/ Follow SolRazr on Twitter: https://twitter.com/solrazr_app/  Solana on Telegram - https://t.me/solrazr_app/  Solana on Discord - https://discord.com/invite/HXa3qAYe/  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content. I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been featured in The New York Times, Business Insider, The Next Web,  Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, and hundreds more.  In the social media age, producing content that just hits the first page of Google is not enough. Brad’s unique strategy will show you how to produce and optimize long-form content that dominates the rankings and also gets featured in The New York Times, Business Insider, and TheNextWeb. -=-=-=-=- Tools and resources discussed in the episode: Wordable - https://wordable.io/ Ahrefs - https://ahrefs.com/ Surfer SEO - https://surferseo.com/ Google Docs - https://www.google.com/docs/ Marketmuse - https://www.marketmuse.com/ ClickFlow - https://www.clickflow.com Jon Morrow's 52 Headline Hacks - https://cjrogers.com/jon-morrows-52-headline-hacks/3557 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Marketing automation has made marketers' lives a whole lot easier. Regardless of the size of your business, you can use automation tools to automate a plethora of marketing activities — from email marketing to social media management to internal tasks — to drive more leads and revenue for your business.  In this episode, I'm joined by Dan McGaw, founder and CEO of McGaw.io, an analytics and marketing technology consultancy, and UTM.io, a Google Analytics URL Builder. Coined as one of the original growth hackers, Dan previously served as Head of Marketing at Kissmetrics and VP of Growth at CodeSchool. Dan’s all about simple yet powerful marketing strategies. He believes that although MarTech concepts like automation, personalization, and multi-touch attribution can seem overwhelming and even intimidating, they are actually pretty accessible for businesses of all sizes. Our conversation in this episode will revolve around marketing automation and how it can help you save time and make you money. If you've ever had questions about marketing automation or the kind of automation tools you should include in your marketing stack, this is the episode for you.  -=-=-=-=- Tools and resources discussed in the episode: Autopilot - https://autopilotapp.com/ Mailchimp - https://mailchimp.com/ Hotjar - https://www.hotjar.com/ Freshworks CRM - https://www.freshworks.com/crm/lp/sales-crm-software/ Agile CRM - https://www.agilecrm.com/ ConvertKit - https://99signals.com/go/convertkit Dan McGaw's book: Build Cool Sh*t (Get a free copy here: https://mcgaw.io/build-cool-shit-book/) Follow Dan McGaw on LinkedIn - https://www.linkedin.com/in/danielmcgaw/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal. In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns. Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised.  ⏱ Timestamps: 00:29 - Introducing Dmitrii Kustov 03:16 - How Dmitrii evaluates clients at Regex SEO 05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings 08:18 - User experience and SEO 10:30 - How to improve your core web vitals and Pagespeed Insights score 13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000 19:35 - Should marketers obsess over bounce rate? What is a good bounce rate? 24:16 - More tips to optimize your page speed and reduce bounce rate 30:46 - How your hosting plan affects page speed 33:16 - Dmitrii's favorite SEO tools -=-=-=-=- Tools and resources discussed in the episode: Regex SEO - https://www.regexseo.com/ Google Pagespeed Insights - https://developers.google.com/speed/pagespeed/insights/ Google Analytics - https://analytics.google.com/analytics/web/ Semrush - Get 1-month free trial to Semrush: https://www.semrush.com/partner/99signalspro/ Ahrefs - https://ahrefs.com/ Google Lighthouse - https://developers.google.com/web/tools/lighthouse -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog YourBrandFound.com.  In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about: the type of content you should create on YouTube  common YouTube mistakes to avoid the best way to use YouTube to optimize your sales cycle ... and lots more. If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen. ⏱ Timestamps: 00:33 - Introducing Neil Sheth 03:12 - How Neil helps his clients get to the top of Google 09:58 - The best way for small business owners to approach the content creation process 16:47 - What kind of content should small businesses create on YouTube? 18:00 - Justify the need to create content on YouTube 21:12 - Neil's YouTube experiment 25:49 - Common YouTube mistakes to avoid 29:45 - How frequently should you upload videos on YouTube? 30:37 - Publish at least 25 videos on your YouTube channel to witness growth 33:57 - How to use YouTube to shorten your sales cycle 37:15 - How to repurpose your YouTube videos 40:32 - Why YouTube is a must-use platform for small businesses -=-=-=-=- Resources discussed in the episode: Bubbli Digital - https://bubblidigital.com/ Your Brand Found - https://yourbrandfound.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
SEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will soon outrank you in search results. Which is why it's important to stay up-to-date with the latest SEO news and trends so you're never caught off guard. In this episode, I share the 3 best SEO news websites that you should bookmark right away. You can visit these sites from time to time to stay in the loop with all the breaking news stories and developments in the world of SEO. -=-=-=-=- Resources discussed in this episode: Top 3 SEO news sites Search Engine Journal - https://www.searchenginejournal.com/category/news/ Search Engine Land - https://searchengineland.com/ Search Engine Roundtable - https://www.seroundtable.com/ Visit the following sites for actionable SEO tips and techniques: 99signals (https://www.99signals.com/) - Visit the SEO section of my blog for in-depth how-to guides on relevant SEO topics and read about the best SEO tools you can use to improve your site's search visibility. Backlinko - https://backlinko.com/ The Semrush Blog - https://www.semrush.com/blog/ The Ahrefs Blog - https://ahrefs.com/blog/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
One page websites are easy to create, great to look at, and fully responsive. Many companies adopt the simplicity of one page websites over complex multi-page websites that may take days to create. But by opting for a one page website for your business, are you hurting your chances of ranking higher than your competitors in SERPs? What are the SEO benefits and limitations of having a one page website? These are some of the questions we'll explore in this episode as we take an in-depth look at one page websites from an SEO perspective and discuss the pros, cons, and SEO best practices of one page websites. -=-=-=-=- Tools & resources discussed in this episode: Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.semrush.com/partner/99signalspro/  [Blog post] Are Single Page Websites Bad for SEO? Here’s What You Need to Know - https://www.99signals.com/single-page-websites-seo/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Is the audio-based social media app Clubhouse a game-changing product or just a feature masquerading as a product? In my opinion, it's the latter. And in this episode, I'll tell you why I think Clubhouse is a feature and not the revolutionary product marketers are claiming it to be. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Clubhouse, the audio-based social networking app, has quickly become one of the most popular social media networks in the world. Launched in April 2020, Clubhouse now has 10 million weekly active users and the company itself is valued at over 1 billion dollars. Until now, Clubhouse hasn't had a competitor, but that's about to change with the launch of "Reddit Talk," Reddit's Clubhouse clone.  Tune in to learn more about this new Clubhouse competitor and why it's not necessarily a bad thing for Clubhouse. -=-=-=-=- Source: Reddit Talk is Announced – Clubhouse Competitor (Search Engine Journal) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by my wife, Raksha Shenoy, who recently started her own venture — Nummy Makhana, a startup that aims at promoting guilt-free and healthy snacking.  If you've been a listener of this podcast, you'll remember Raksha from some of the older episodes. The idea behind this episode is to question entrepreneurs about their existing business model. We'd like to ask them whether they just want to be a money-making enterprise or make a social impact while growing their business.  Raksha has her unique perspective on building a socially conscious brand and in this episode, she tells us what it means to be a socially conscious startup and how you can move in this direction.  -=-=-=-=- Resources discussed in this episode: EatNummy.com - The official Nummy Makhana website Order Nummy Makhana on Amazon - https://amzn.to/3cG3Xqf Order Nummy Makhana on Big Basket - https://bit.ly/3fN2Sz1 Lessons from a lotus seed: Bringing makhana to South India (The Hindu) This Udupi-based healthy snack brand wants to make natural superfoods like makhana available worldwide [YourStory] EcoKaari - https://ecokaari.org/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Neeva, a search engine built by former Google employees, recently raised $40 million in Series B funding. The company is now valued at $300 million and its product is still in the beta testing stage. Neeva is dedicated to running its platform without any ads and the company follows a unique revenue model.  But does Neeva have what it takes to compete with the search Goliath that is Google?  Tune in to learn the key differences between Neeva and other search engines and my take on whether Neeva can disrupt the search engine market. -=-=-=-=- Tools & resources discussed in this episode: Neeva.co - Join the waitlist Ex-Google Employees Build New Search Engine Down The Road From Google (Search Engine Journal) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Do you run a digital marketing agency or offer SEO services to your clients? Then I highly recommended that you have a set of questions to evaluate the clients you choose to work with. But why is this important? Why should you ask questions? Shouldn't it be the other way around? Having an SEO questionnaire is important because this information will reveal to you whether the new business coming your way is right for you and also provide you with crucial insights that can help you craft a better strategy for your clients. Since starting my digital marketing agency, Startup Cafe Digital, in 2015, I’ve worked with businesses of all sizes. The SEO work that I did with them increased their search visibility and improved conversions. And the 20 questions that I'm going to share in this episode helped me gain a deeper understanding of their business, industry, and most importantly, their expectations with SEO. Tune in to find out the 20 most critical questions to ask your SEO clients before they get on board. -=-=-=-=- Tools & resources discussed in this episode: [Accompanying Blog Post] 20 Questions to Ask Potential SEO Clients: SEO Questionnaire My agency website - https://www.startupcafedigital.com/  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode of Marketing Mantra, I'm joined by Shaurya Jain from Backlink Opportunities, a B2B link building service. Shaurya has been building white hat backlinks for his clients for the last 4 years and knows a thing or two about link building. He also manages a very active Facebook group for link collaborations.  In the episode, Shaurya shares some interesting insights on building backlinks and reveals his favorite link building tactics. So if you're struggling to build backlinks for your site and would like some fresh tips on building high authority backlinks, this episode is for you. -=-=-=-=- Resources discussed in the episode: Shaurya Jain's Website - https://backlinkopportunities.com/ Link Building Collab & Exchange Community (Facebook Group) - https://www.facebook.com/groups/linkbuildingcommunity   -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Affiliate marketing has been a huge source of passive income for me ever since I started blogging in 2015. It's because of affiliate marketing that I generate a steady side income of over $10,000 a month. So I wanted to do an episode on affiliate marketing, where I wanted to share some of the things I've learned so far. Then I realized a few months back I did an interview with Jules Dan for his podcast, Storytelling Secrets. In that episode, I shared my experience with affiliate marketing, the mistakes I committed while starting out, and shared a few actionable tips and tricks for affiliate marketing beginners. So I thought it'd be a great idea to publish my full interview with Jules Dan for this episode. (with his permission of course) This interview you're about to hear is from episode 46 of Storytelling Secrets. In this interview, I share everything I know about affiliate marketing. So if you'd like to dabble in affiliate marketing and would like to learn the secrets that will allow you to earn a steady stream of passive income each month, this episode is for you. Here are a few things this episode covers: Mistakes you should avoid in affiliate marketing How to incorporate storytelling in affiliate marketing 3 best affiliate marketing tools Tips to stand out in affiliate marketing 3 books I’d recommend to affiliate marketing beginners I hope you find the episode useful. -=-=-=-=- Resources discussed in the episode: Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/ 3 Best Affiliate Marketing Tools Thirsty Affiliates - https://thirstyaffiliates.com/ OptinMonster - https://optinmonster.com/ BuzzSumo - https://buzzsumo.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
I want you to picture this scenario: You've just published a great blog post. It's doing well on social media, your subscribers are loving it, and you've optimized it to make sure it ranks well on Google. If you’ve done all of these things, then your recently published blog post will generate enough traction and traffic. So what do you do after you're done publishing and promoting the post? Do you immediately start working on a new article? But you can't just leave the old post behind? After all, it's one of the best articles you've published on your site. Now you can do one of two things: you can wait for your article to slowly start ranking higher in search results. But that's in the long run and you'll need to spend some time generating relevant backlinks for the article. Or, you can simply repurpose your content and reach a whole new audience for your awesome blog post. Repurposing content is the practice of finding new ways to recycle your blog posts or any piece of content to amplify their reach. In this episode, I'll reveal 12 effective ways to repurpose your content. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 12 Clever Ways to Repurpose Content (and Get More Traffic) Video creation - Lumen5, InVideo Graphic design - Canva, Venngage Podcast hosting - Anchor Interactive content - Outgrow eBook Creator - Beacon Webinar hosting - EasyWebinar Livestreaming - OneStream Live (OneStream Live review) Gary Vaynerchuk’s Content Model -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search works and offers an insight into what goes on behind the scenes at Google.  SEOs around the world have been raving about Google's home movie, so last week, I decided to check it out. In this episode, I share my thoughts on the movie and my key takeaways and help you decide whether it's worth watching this hour-long documentary by Google. -=-=-=-=- Resources discussed in this episode: Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works - https://www.youtube.com/watch?v=tFq6Q_muwG0 Google's Search Quality Evaluator Guidelines (PDF) Here are some resources on Google E-A-T: E-A-T and SEO: How to Create Content That Google Wants [Moz] EAT, YMYL, & Beneficial Purpose: What Do Google’s Quality Standards Mean for Search? [Semrush] What is E‑A-T? Why It’s Important for SEO [Ahrefs] -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
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