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Marketing Mantra

Marketing Mantra

Author: Sandeep Mallya

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Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.
60 Episodes
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Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In this episode, I'll explain what 10x content really means and why it's important to create 10x content if you'd like to rank higher in search engine result pages (SERPs). Tune in to learn: What is 10x content? Why 10x content is important Criteria for 10x content How to create 10x content -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. This book is a culmination of everything Vaynerchuk has learned about social media marketing over the years. He explains why it's important to create native content and master the art of storytelling to connect with your audience on an emotional level. He also shares the exact techniques he has used to build a successful personal brand on all major social networks, and provides an in-depth critique of what businesses are doing right on social media and what they are doing wrong. Tune in to learn why I consider Jab, Jab, Jab, Right Hook to be a must-read book for marketers and entrepreneurs. -=-=-=-=- Order Jab, Jab, Jab, Right Hook by Gary Vaynerchuk on Amazon: https://amzn.to/3gW8DYY More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google. You'll learn: What is search intent? Why search intent is important The 4 different types of search intent w/ examples 5 steps to optimize your pages for search intent To learn more about search intent and for more insights into optimizing your pages for search intent, read this in-depth search intent guide: https://www.99signals.com/search-intent-seo/ -=-=-=-=- Resources discussed in this episode: Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/ SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling author of 19 books. Seth considers All Marketers Are Liars to be his most important book. And I believe this book perfectly encapsulates his marketing philosophy. Tune in to learn why I believe this is a must-read book for all marketers and business leaders. -=-=-=-=- Resources discussed in the episode: All Marketers Are Liars by Seth Godin - https://amzn.to/3g776yR (Amazon Affiliate Link) Seth Godin's Blog - https://seths.blog/ Seth Godin's interview w/ Gary Vee - https://www.youtube.com/watch?v=D65-9sz7V0g Seth's TED Talks How to Get Your Ideas to Spread (Seth's TED talk) - https://www.youtube.com/watch?v=xBIVlM435Zg The Tribes We Lead - https://www.youtube.com/watch?v=589tH-wtCak More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Google products have faced intense criticism in the last few years and their search engine has not been spared. Among the criticisms, the most troubling ones are invasion of privacy and creating a "filter bubble."  With a 87.35% market share of global searches, it's not easy to compete with Google and there are very few companies that are currently competing with Google in the search engine space. So you may be thinking, "What's the alternative to Google?" That's the question I'll attempt to answer in this episode by revealing the 3 best search alternatives to Google. And don't worry, my list won't feature Bing. I know it's ludicrous to suggest replacing Google as the default search engine, like a few top SEOs have done, but you can use any of these 3 alternative search engines as a secondary tool to browse the web.  Tune in to learn about the 3 best search engine alternatives to Google. -=-=-=-=- Tools and resources discussed in this episode: 3 best alternatives to Google Startpage - https://www.startpage.com/ DuckDuckGo - https://duckduckgo.com/ Ecosia - https://www.ecosia.org/ Eli Pariser's TED Talk on "Filter Bubbles" - https://www.youtube.com/watch?v=B8ofWFx525s Book recommendation: Traction by Gabriel Weinberg and Justin Mares -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I’ll be joined by our special guest, Alexandra Tachalova, who is one of the most dynamic and accomplished digital marketing thought leaders. If you follow any of the top marketing blogs or publications, I’m sure you'd have stumbled upon one of her articles. She’s a frequent contributor at Moz, Search Engine Journal, Social Media Examiner, among many others. After having worked at SEMrush as the Director of Marketing, she founded her own online digital marketing event company called Digital Olympus. Alexandra is also a frequent speaker at all the major search industry events, including BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more. In this episode, Alexandra reveals her favourite link building strategy i.e., relationship-based link building.  You'll learn: How relationship-based link building works How to find the most responsive link building targets How to build 100 high-quality links per month without breaking the bank So if you’re looking to build high-quality backlinks for your website, this is a must-listen podcast episode for you. -=-=-=-=- Resources discussed in the episode: Alexandra Tachalova's Email Outreach Guide - https://digitalolympus.net/email-outreach/ Guest Blogging on Steroids - https://seobutler.com/guest-blogging-on-steroids/ SEO Tools SEMrush (Sign up for a 1-month free trial of SEMrush PRO — worth $99.95) - https://www.99signals.com/go/semrush-pro-offer Ahrefs BuzzSumo Books recommended by Alexandra Tachalova Getting to Yes by Roger Fisher and William Ury Talk Like TED by Carmine Gallo -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This episode features our special guest, John Vuong, the owner of Local SEO Search, a 4.9-star, full-service local SEO company based in Canada. Since starting his local SEO company in 2013, John has been on a mission to help businesses stand out with useful, informative, and locally-focused content.  In this episode, John will be sharing lots of insights on local SEO and he'll be specifically sharing actionable tips to optimize your Google My Business listing (also called GMB listing). If you have a local business and you want to dominate Google results in your location, then you wouldn’t want to miss this episode. -=-=-=-=- Resources discussed in the episode: John Vuong's Local SEO Business - https://www.localseosearch.ca/; Local SEO Today Podcast - https://www.localseotoday.ca/ SEO Tools SEMrush (Sign up for a 1-month free trial of SEMrush PRO — worth $99.95) - https://www.99signals.com/go/semrush-pro-offer  BrightLocal Ahrefs (Check out my in-depth Ahrefs review) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.  In this episode, I recommend Mindset by Dr Carol Dweck, one of the world's leading researchers in the field of psychology. Tune in to find out why I believe it's a must-read book for entrepreneurs.  -=-=-=-=- Resources discussed in the episode: Mindset by Dr Carol Dweck - https://amzn.to/3fpsSh6 (Amazon Affiliate Link) Dr Dweck's talk at Google on "Growth Mindset" - https://www.youtube.com/watch?v=-71zdXCMU6A Dr Dweck's TED talk - https://www.youtube.com/watch?v=_X0mgOOSpLU -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.  Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.  Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change, and why people buy.  If you’ve ever dreaded the ‘research’ that goes into writing high converting copy, you need to listen to this episode. By the end of this episode, you’ll learn exactly how to use his story interview framework to write your next winning promotion.  -=-=-=-=-  Resources discussed in the episode:  Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/  Jules Dan's website  - https://julesdan.com/ (Sign up for his email copywriting course on the home page)  Books Jules recommends to hone your storytelling skills  Expert Secrets by Russell Brunson - https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585  Stories That Stick by Kindra Hall - https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate-ebook/dp/B07KF2328Z  -=-=-=-=-  BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired. If you need more recommendations for movies based on entrepreneurship and business, check out my list of 21 Best Movies for Entrepreneurs (https://www.99signals.com/movies-entrepreneur-watch-inspiration/).  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to help them grow their personal or business brand. She is a leading expert for entrepreneurs who want to share what they’ve learned with the world by becoming an author. As a book coach and publisher, Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and their work. She has been featured in numerous media outlets speaking about her passion for ‘purpose and profit’ and she is going to be featured in an upcoming documentary called “Wisdom from Thought Leaders" alongside the Dalai Lama and Sting. She is also an esteemed TEDx speaker and TEDx Speaker Coach. You will find lots of great information in this episode, including different ways you can publish your first book and the mistakes first-time authors should be avoiding. Michelle also reveals some of the basic things first-time authors should know before they write and publish their first book. You can learn more about Michelle at MichelleVandepas.com and you can also visit her publishing website, GracePoint Matrix Publishing. And finally, you can watch her TEDx video on procrastination which I highly recommend.  -=-=-=-=- Resources discussed in the episode: GracePoint Matrix Publishing  - https://gracepointmatrix.com/publishing/ About Michelle Vandepas - https://michellevandepas.com/ Michelle's TEDx Talk - "In Honor of Procrastination" - https://www.youtube.com/watch?v=HeXyOJgAaEk -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs 27 Best Marketing Podcasts 21 Best Movies for Entrepreneurs -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to entrepreneurs.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most entrepreneurs make.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives. Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others.  John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights.  At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange. PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below. -=-=-=-=- Time-stamped show notes: [00:29] Introduction [02:08] John Wall talks about his podcast Marketing Over Coffee [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience [05:49] How entrepreneurs can use machine learning and AI to grow their business [08:48] Is AI industry-agnostic? [10:07] How machine learning is impacting SEO [15:40] SEO tools John recommends to marketers [18:08] Social media trends for 2020 [26:03] The biggest mistake most entrepreneurs make [28:58] 3 books John recommends to entrepreneurs Resources discussed in the episode: Marketing Over Coffee Podcast  - https://www.marketingovercoffee.com/ Most Popular Episodes of Marketing Over Coffee - https://www.marketingovercoffee.com/most-popular-episodes/ 3 books John Wall recommends to entrepreneurs: Start With Why by Simon Sinek The Dip by Seth Godin Traction by Justin Mares and Gabriel Weinberg -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs 27 Best Marketing Podcasts 21 Best Movies for Entrepreneurs -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. -=-=-=-=- Tools and resources discussed in this episode: Image compression tools: TinyPNG - https://tinypng.com/ ImageOptim - https://imageoptim.com/mac Smush - https://wordpress.org/plugins/wp-smushit/ WordPress caching plugins: WP Rocket - https://wp-rocket.me/ WP Super Cache - https://en-au.wordpress.org/plugins/wp-super-cache/ A3 Lazy Load - https://wordpress.org/plugins/a3-lazy-load/ Broken Link Checker: Download for free: https://wordpress.org/plugins/broken-link-checker/ Broken Link Checker Video Tutorial - https://www.youtube.com/watch?v=WDzsnvPkNUk Bonus: If you're seeking the best WordPress SEO plugins to boost your site's organic traffic, here are 19 of my favorite WordPress SEO plugins. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- More info on IGTV Monetization: IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration - https://www.socialmediatoday.com/news/igtv-monetization-is-coming-which-could-make-it-a-much-more-significant-co/571897/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- SEO news stories discussed in this episode: Google Changes the Look of Paid and Organic Search Results on Desktop - https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/ Google’s Featured Snippet Changes & Impact on Organic Traffic - https://www.searchenginejournal.com/googles-featured-snippet-changes-impact-on-organic-traffic-study/345176/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Marketing Mantra Ep. #39 - Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners. In this segment, Campbell shares his number 1 advice for affiliate marketers who are just starting out. Tune in to the full episode to learn more about Craig Campbell's favorite affiliate marketing strategies: https://open.spotify.com/episode/2WamDbim3cjBW9Yk9SGY23 -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush. If you're looking for ways to earn affiliate income from your blog, then you'll love this episode.  Time-stamped Show Notes: [00:29] Episode Topic: Epic Affiliate Marketing Strategies for Beginners — with SEO Expert Craig Campbell [01:20] About Craig Campbell [05:37] Craig's number 1 advice to affiliate marketing beginners [10:11] Should beginners join Amazon Associates? [16:39] Affiliate marketing strategies for beginners [22:53] Must-have tools for affiliate marketing beginners -=-=-=-=- Tools & Resources Discussed in the Episode: Craig Cambell's Blog - https://www.craigcampbellseo.com/ 3 Must-have Tools for Affiliate Marketers AMZ Link Checker - https://amzlinkchecker.com/ AAWP - https://getaawp.com/ Themeforest - https://themeforest.net/ Costa PBN - https://costapbn.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.  The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions. Here are some of the topics we'll be covering in this episode: How to optimize your mobile website Differences in mobile and desktop conversion How to increase conversion by using onsite behavior for optimization Hands-on tips on tools. Thrilled to have Lukas on the show and I hope you'll find this episode useful. -=-=-=-=- Tools & resources discussed in the episode Lukas' company: Pathmonk - https://pathmonk.com/ Tools to test your website performance: 1) WebPageTest: https://www.webpagetest.org/ 2) GTMetrix - https://gtmetrix.com/ 3) Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ Recommended caching plugin: WPRocket - https://www.99signals.com/go/wp-rocket (plans start at $49/yr. Wrongly stated in the episode as $49/mo) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
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