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Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.Continue Reading → The post Inside PR 544 – Mr Zuckerberg was otherwise engaged appeared first on FIR Podcast Network.

With so much data available, it can be difficult to determine what information is actually useful to track to measure the success of your communication activities.  What and how to measure in order to best inform your work and demonstrate communication impact is the next topic for discussion on Circle of Fellows. Episode #47 of the broadcast will explore measurement for both internal and external communication activities. IABC Fellows Neil Griffiths, Jim Shaffer, Angela Sinickas, and Stacy Wilson participated in a panel discussion moderated by Shel Holtz that explored various dimensions of metrics in communication, from measuring communication effectiveness to sharing information derived from data.Continue Reading → The post Circle of Fellows #47: Cracking the Metrics Code appeared first on FIR Podcast Network.

One of the biggest challenges that many agencies face is how to fairly compensate employees. Talent is the heart and soul of the business, so you want to ensure you’re doing everything you can to keep your performing employees around. At the same time, you’re running a business so you need to make smart decisions that will ensure sustainable profits to keep the doors open. Some agencies turn to COLAs (short for Cost of Living Adjustments) to try to ensure that salaries at least keep pace with inflation. However, this approach has some drawbacks that Chip and Gini discuss in this week’s episode. Whether you choose to use COLAs or not, you’ll get lots of useful insight from listening to the discussion.Continue Reading → The post ALP 37: Should your agency use COLAs for employee salaries? appeared first on FIR Podcast Network.

All of the elements of the PESO model work well on their own, but what happens when you integrate paid, earned, shared and owned content? That's when you start to see the real power of the PESO model at work.Continue Reading → The post Spin Sucks Podcast #59: Sharing Your Owned and Earned Content appeared first on FIR Podcast Network.

On this episode Glenn Gaudet is joined by Jon MacDonald, Founder and CEO of The Good. Jon’s firm focuses on conversion rate optimization. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Easton, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.Continue Reading → The post AMP UP #102: Jon MacDonald on Conversion Optimization appeared first on FIR Podcast Network.