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Modern Agent Podcast - For New and Stuck Real Estate Agents
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Modern Agent Podcast - For New and Stuck Real Estate Agents

Author: Rick Gonzalez

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Modern Agent Podcast - For New and Stuck Real Estate Agents was created to help prepare real estate agents to be successful in 2019 and beyond. Each week we will be bringing industry leaders, national speakers, and local rock stars to the show to share their experience and expertise with us. Full disclosure I started the Modern Agent Podcast as a way to hold myself accountable to help me and my own business. You know how the saying goes right "help enough people get what they want..." So if I can put together some great interviews with real actionable, helpful information, that you can put to use and improve your business...maybe...just maybe, I can do the same. So please, give us a listen and if you get any benefit out of the show at all please leave us a review, Subscribe and be sure to share with your friends. Thanks.
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Client Giant | The Lift Podcast | Stay In Reach Out with Jay O'Brien & Jeff JackelI interviewed Jay O'Brien back in Season 1, and was immediately attracted to his mentality towards business and client care.  I have been using Client Giant for almost a year now and have been blown away by the response from my customers.Find out more about Client Giant here:  https://www.clientgiant.com/If you want to try out Client Giant feel free to use my link and earn a $25 credit for your account!  https://app.clientgiant.com/referral/A2yaW2Back in January, I was introduced to Jeff Jackel when he and Jay launched "The Lift Podcast" The Lift is not a way to drive business to Client Giant, it is a series of personal stories told by Jay and Jeff, each fun and engaging but also with a deeper purpose.  To give us something to reflect on both personally and professionally.  As I am writing these show notes, listening to the replay I have to change my response and say that my favorite episode is https://thelift.clientgiant.com/john-williams-seth-godin-and-a-homeless-manListen to the complete first season of The Lift Podcast here: https://thelift.clientgiant.com/and reach out on IG @modernagentpodcast and let us know your favorite episode.With the Corona Virus | COVID-19 pandemic | Jay and Jeff saw another opportunity to provide more, and immediately got to work creating https://stayinreachout.com/Regardless of where you are in your business, one thing I guarantee is that if you follow and engage with these guys, you and your business will benefit!
This week I sat down with Jackson Wilkey another eXp agent (I promise I do not reach out to these guys because they are eXp, Jackson actually was not eXp when I schedule the interview but he jumped on board by the time we recorded.Jackson is up in Portland.  He's been in real estate for barely a year but is having huge success with YouTube, but it wasn't always like that.Starting with the Gary V digital Mayor approach on Facebook, after 3 months the phone wasn't ringing!  That's when they decided to make the switch to Youtube because youtube is the 2nd largest search engine.  In Jackson's own words "youtube is the single greatest platform on planet earth!"Step 1: Study, SEO, Keyword Research, Keywords EverywhereStep 2: Be the expert of your town/marketStep 3: Top videos to shoot - Cost of living in your city (google the info) - 6 steps on moving to your City - Top 13 places you must visit in your City - Top 10 things to do in your CityGo to apps and tools for editing:iMovie for the Mac userskinemaster (phone app)*GoPro 7 with a shotgun mic, with a $10 tripod - best set up.but the best advice, don't worry about it just start recording!!!! Go Check out Jackson's youtube channel, be sure to subscribe!https://www.youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQ*Be sure to listen for the "Golden Nugget" about halfway through🔥Jackson and his partner currently have 54 active buyers from their youtube channel and are bringing in $50Million in business from the channel!This stuff works boys and girls, you need to get serious with it.  I am going to be jumping on this in 2020.If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick serves on multiple committees and is currently serving on the board of directors for his local association.  In 2019 Rick was also voted Realtor of the year for his county.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezRealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez and @modernagentpodcast on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”The Industry Syndicate is “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry.Download the Industry Syndicate App here: https://apps.apple.com/us/app/industry-syndicate/id1481606404
This week I had the pleasure to spend some time with Krista Mashore with eXp Realty out on the left coast.Krista has got an awesome story and an undeniable passion for the business.  19 years ago after a career in teaching, Krista got her real estate license and was a part-time agent while her full-time job was a stay at home mom.  After her divorce, Krista found herself in an uncomfortable financial position and had to go full time and make it work.  Make it work she did, selling 69 homes in her first full year!Since then Krista has gone on to sell 100+ homes a year, totaling over 2000 homes sold.  Krista has been ranked in the top 1% nationally 17 out of those 19 years.  Krista is a coach, speaker, podcast host, and all-around badass!Krista's Coaching Website has a ton of free resources and content🔥https://kristamashore.com/free-resources/Find Krista's books on Amazon🔥https://www.amazon.com/s?k=krista+mashore&ref=nb_sb_noss_1Be sure to connect with Krista on Youtube and see all of the awesome content she is putting out on a consistent basis🔥https://www.youtube.com/channel/UCRxGI0rigYqkRe27pUVNjQw/featuredIf you got some value out of today's show we would love it if you would subscribe and come back for more great info. The best compliment we can ask for is a rating and review.  These ratings and reviews are huge when it comes to booking top guests to get you the best content, so please subscribe, and take just a moment to leave a rating and review!Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick serves on multiple committees and is currently serving on the board of directors for his local association.  In 2019 Rick was also voted Realtor of the year for his county.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezRealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez and @modernagentpodcast on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”The Industry Syndicate is “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry.Download the Industry Syndicate App here: https://apps.apple.com/us/app/industry-syndicate/id1481606404
In this episode, we talk with 2 celebrities in their own right.  Evan Twombly is a former NFL player and Aaron Auxier a former actor!  Now they are the President and Vice President of the Celeb and Sports Division at Williams Luxury Homes in Scottsdale AZ.Aaron Auxier has made over 30 appearances on/in MSM outlets incl: CNBC, Nat Geo, E! Entertainment, Wall Street Journal, Travel Channel, Los Angeles Times, Forbes, New York Times, BET, Yahoo! Business, Fortune Magazine, & Entertainment Tonight.We started out talking about marketing and specifically engagement marketing but quickly went down the rabbit hole and the episode took on a life of its own.  Great conversation with these two, I hope you get some value from it.Please message me on FB or IG and let me know your favorite part of the show, you can also send us questions and I will try to answer them on next weeks episode.If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick serves on multiple committees and is currently serving on the board of directors for his local association.  In 2019 Rick was also voted Realtor of the year for his county.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez and @modernagentpodcast
This week we speak with Will Friedner and learn how he has grown a group membership of over 20,000 while being the ONLY REALTOR in the group!  We also discuss my own group and the differences between mine and Will's approach.https://montanarealestatepodcast.buzzsprout.com/https://gum.co/FBRealEstateGroupswillfriedner@gmail.comIf you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick serves on multiple committees and is currently serving on the board of directors for his local association.  In 2019 Rick was also voted Realtor of the year for his county.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community. Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez and @modernagentpodcast on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.Download the Industry Syndicate App here: https://apps.apple.com/us/app/industry-syndicate/id1481606404
How long do you plan to sell real estate?  What is your end game?  I know I plan to start investing in real estate and earning some of that mailbox money so I do not have to work until I die!In this episode, my guest is Aaron Fragnito. Aaron is a Co-Founder of Peoples Capital Group (PCG), host of New Jersey Real Estate Network, a licensed NJ Realtor and a full-time real estate investor. Aaron has completed over 250 real estate transactions, totaling more than $35,000,000 in Real Estate in his career.If you have any questions from this weeks episode please reach out to me rick@modernagentpodcast.com or post your question on our Facebook page https://www.facebook.com/ModernAgentPodcast/ If you got some value out of today's show we would love it if you would subscribe and come back for the more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team. You can find Rick online at:https://freeportinsider.com/ https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez and @modernagentpodcast on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.Download the Industry Syndicate App here: https://apps.apple.com/us/app/industry-syndicate/id1481606404Visit the Industry Syndicate website for more info
Lets talk about Trust!

Lets talk about Trust!

2020-01-2022:19

In this episode Rick gives a little humble brag about being ranked #27 in all Marketing podcasts in the month of January on Apple Podcasts, giving special thanks to Dustin Brohm and Phil Treadwell from Industry Syndicate.While reflecting on some recent victories (Being elected to the board of directors for Emerald Coast Association of Realtors, awarded Realtor of the Year for N Walton County, Vice-Chair of Professional Development Committee, having my best year yet as a solo Realtor just to name a few) I pondered...HOW??  How am I able to work perhaps 20-30 hrs a week, spend as much time as I want with my kids and family, attract some of the coolest clients to work with, and make as much money as upper-level executives??I came up with one big thing...TRUST!After asking for feedback from the clients I worked with in 2019 they listed my communication, my "genuine sense of care", hardworking, knowledgable AND TRUSTWORTHY!That hit home.  Some of these people I have not known very long at all in person, but they were able to connect with me online, watch videos and connect with me before we met.  They listened to my message and watched my consistent theme of caring for my city, my family, my fellow realtors, my local businesses...they KNEW that I would take care of them, they KNEW that they could TRUST ME, before they ever met me!Thanks for listening, please leave a rating, hit that subscribe button and share with anyone who may also get some benefit from the show!  Thanks.
Ok guys so for this episode I wanted to continue to dial in my business plan.  I figured what better way to do that than to take advantage of all the great content I have been witness to over the last 25 episodes, pull the top common threads from it and create my plan for 2020!So here are the big 3:VideoCreate more videorepurpose the video for youtube strategy by Karin Carrfollow the Gary v content model to generate multiple pieces of relevant content from the same videoDocument - Create - Distribute - Listen - Create - DistributeRelationshipsClient Giant36 to lifeMindshareNichesFreeport InsiderMilitary/Veteran Buyers and SellersFreeport Real EstateRecent upgrades to my video equipment:DJI Osmo PocketLavalier Lapel MicOsmo phone mount holderRing light with stand**I want to stress that I did video for over 3 years without any of this equipment just using my phone and a simple tripod and rode mic.  So please do not think you should run out and spend $500 if your budget doesn't allow.  You can start NOW without this stuff!Easy Agent Pro Websites use this link and get $100 Visa Gift Card*, No Setup Fee, and Professional Designer package FREE, with promo code: FREEI want to brag on Easy Agent Pro for a minute.  I delayed signing up for a couple years after I first heard of them from my good friend Dustin Brohm (Host of Massive Agent Podcast and fellow eXp Agent in Utah) I wish I would have listened earlier.  Such a great group of people to work with and the website is so simple to use!  CTE The #1 Real Estate business tracking tool, this thing is awesome!  I've been using it for a few years now and I can't find anything that comes close for such an awesome price!If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rap
If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and Dustin Brohm.The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also and connect with those communities. It's going to be awesome!Download the Industry Syndicate App here: https://apps.apple.com/us/app/industry-syndicate/id1481606404Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tunedVisit the Industry Syndicate website for more info
Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andre Bocelli serenade them while they eat their pasta – you do now! Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is the best selling Author with "BLUEFISHING - the art of making things happen”, sought-after consultant and a speaker at a variety of networks, groups, and associations as well as the Pentagon and Harvard – twice! In this episode:Why you should ignore the first thing anyone says to you and ask "WHY" 3 times.The customer is NOT always right, the customer is uneducated until they are educated, and thats YOUR JOB!Discovering your UNICORN!Identify the things you do that you don't like, things you do that your good at, and things that you excel at, where you shine!  Branding.Be comfortable being yourself.  When you are comfortable you will be able to connect with people and build meaningful relationships.  Its harder to connect with people when you are hiding behind multiple layers trying to be something you're not.  "It takes zero effort to be you!" Steve Sims.Connectivity.Don't be afraid to have conversations and get personal, in person, face to face.Purple bricks went bust because they were great at the transaction but they couldn't think"Do everything that Amazon does, and everything that Amazon doesn't"Be transparent.  GetMagic.com (a virtual assistant app that Steve uses)To follow SteveText "sims" to 33777 to receive updates and a cheat sheet for the "Art of making things happen"Check out Steves Facebook grouphttps://www.facebook.com/groups/stevedsims/Steve@stevedsims.com on instagramhttp://stevedsims.comSteve Sims Speakeasy event.SPEAKEASY SV(Silicon Valley)14TH & 15TH NOV, 20192 days, amazing people, Incredible accessMax 40 attendeesIf you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”
If you are paying attention AT ALL you will have heard that Video is kind of a big deal these days and it isn't going anywhere anytime soon.  I've heard statements such as "if you are not doing video for your business you will be irrelevant inside of 5 years!  Do I have your attention now?The reason I wanted to have Karin on the show is that Karin moved to a new market 3 years ago and has built an extremely profitable business with very little money spent by using video on youtube.So anyone out there who is moving, or just starting out, can build a real estate business without spending a boatload of money.  Just START making videos.  (Yes, your first ones will suck!)Set up your youtube channelLearn how to do "Keyword Research"⭐️⭐️⭐️⭐️⭐️Keywords everywhereMake videos that answer the questions your ideal customers are asking (googling)Videos should be 4-6 minutes in length.Of you have a lengthy topic consider doing a video series and break the topic into multiple 4-6 minutes videos 👊Send viewers from one video to another.  (this is why batching is important) You can also reference older videos.Don't overthink the video, videographer, expensive editors, etc.Use your iPhone (sorry Android users) If you're going to spend money spend it on a microphone.  Bad audio is something people will not tolerate.Keep a log of video ideas for future videosBatch your content.  If you're going to spend the time to get all dressed up go ahead and knock out 4-5 videos at once.  In one afternoon your content for the month is done.Listen to the full episode for more details on all of this.👍Items mentioned in this episode:Order Karin's book "youtube for agents" - https://www.amazon.com/YouTube-Real-Estate-Agents-Learn-ebook/dp/B07WYQWDMT/ref=sr_1_1?keywords=youtube+for+agents&qid=1568925979&s=gateway&sr=8-1Easy Agent Pro - Websites for Realtors - https://www.easyagentpro.com/signup/Keywords Everywhere - https://keywordseverywhere.com/Karin Carr (consumer-facing channel) - https://www.youtube.com/channel/UC3W4Y2AE3dGGtOJhjRVSLiwYoutube For Agents (Channel to help Realtors) - https://www.youtube.com/channel/UC91OljSfJf5lumYpKezR9-AKarin's facebook page for agents - https://www.facebook.com/youtubeforagents/Osmo Mobile 2 - https://www.amazon.com/DJI-Mobile-Handheld-Smartphone-Gimbal/dp/B078XJSCYG/ref=sr_1_3?keywords=osmo+mobile+2&qid=1568757905&s=gateway&sr=8-3Ring Light kit - https://www.amazon.com/Neewer-Ring-Light-Kit-Self-Portrait/dp/B01LXDNNBW/ref=sr_1_3?keywords=ring+light&qid=1568758383&s=gateway&sr=8-3Lavalier Mic - https://www.amazon.com/Rode-smartLav-Lavalier-Microphone-Smartphones/dp/B00EO4A7L0/ref=sr_1_10?keywords=rode+mic&qid=1568758433&s=gateway&
In this episode, we were able to snag an hour of time from Eric Sain as he prepares to leave for a trade mission to Dubai with 350 other Florida Realtors to learn and educate on how we do the business of real estate.Eric is the Current President of Florida Realtors and the District Sales Manager for illustrative properties in Central Florida.  Eric has been licensed in Florida since 1998.  He does still actively list and sell so he knows what we are currently dealing with in today's market.What does Eric think are the top struggles that agents are faced with?Agents Don't take the job seriously.  Agents Don't treat it like a REAL job.  Agents Don't respect their own time.Agents Don't put the right systems in place.Stay in your lane!highest and best use of your time!Self Awareness (nod to Gary V)How can we improve the level of professionalism in the industryC2EX (You guys should work on completing this course)Find mentors who are doing it at a high levelNAR/FAR/Local educationMonitor yourself for opportunities to improve your professionalismBe on timeAbide by the code of ethicsknow the contracts and addenda"golden rule"If you are new, ask seasoned agents questionsIf you are seasoned, take the time to answer the questionsAttend conferences and conventions and NETWORK with top agentsWhat should new agents be doing?Understand WHEN you are at your best!  (more self-awareness) if you cold call and prospect make sure you schedule those events for when you are at your best.  If you aren't a morning person maybe don't do calls first thing in the am.Track your results so you have real data to know what's working and more importantly what's NOT working!  Follow up, Follow up, Follow up!Evaluate your investments.Invest in your relationships!New customer consultations.  Set proper expectations at the very beginning!Be better prepared for showings...don't just rush out to show the property.Dubai Trade MissionTaking 350 agents to Dubai to share educational efforts and how we buy and sell real estate in the US.Final tipsFind people you can trust in the business.  Agents you can model your career after.Be patient, know what you're getting into. Have a working knowledge of the business.Build TrustAsk questionsIf you would like to connect with Eric you can find him on Facebook here:https://www.facebook.com/SainericHere is the video that Eric mentioned about Dubai:https://youtu.be/XPd5AmTEkdkIf you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing
Ricky Carruth popped up on my radar recently on instagram where I saw this videohttps://www.linkedin.com/posts/ricky-carruth-373359161_realestate-realestateagent-letsgooo-activity-6565629542084431872-l1bwThe message was so on point that I had to reach out and see if Ricky would chat with me about his coaching and his mission of reducing the failure rate in the real estate industry.  Well not only did he respond but he was more than gracious in coming on the show and sharing his story with us.Once I started to dig into Ricky Carruth I realized he is the real estate Gary V.  He is everywhere, putting out a ton of content and it's ALL FREE!!!!I have listed a bunch of links below to help you find Ricky and get started consuming his content.  I am signed up for his FREE coaching Zero to Diamond so I can give an honest review of the program.  So just as soon as I get back from Florida Realtor Convention I am going to be digging in to see how it goes.  Stay tuned for updates.As always The Modern Agent Podcast is a proud member of the Industry Syndicate, if you like our content and want more check out our partners at www.industrysyndicate.com https://www.instagram.com/rickycarruth/?hl=enhttps://soundcloud.com/ricky-carruthhttps://www.facebook.com/zerotodiamond/https://zerotodiamond.com/https://www.youtube.com/channel/UCP0h0eOBAg4hj1LHR28T6wAIf you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”
If you are anything like me you might struggle with what to do for closing gifts?  In my career and being around many many different brokerages and Realtors I have seen quite a variety of gifts given to clients.Cutco knives emblazoned with the agents name and brokerage.Engraved cutting boards with the agents name and brokerageBottles of wine (i've done this)gift cardsEngraved wine glasses with the agents nameflowersArt work for the homeWelcome home signs (i've done these)Electronics and Amazon Echos (i've done these)The list goes on and on but I think you get the idea.Now fast forward to me being involved with Industry Syndicate and meeting David Greenspan.  David asked his audience of Agents this question "Where does your business come from?"  the majority of agents responded with Referrals and Repeat business.  But when asked "where do you spend your marketing dollars?" Sphere of influence and current/past clients was nowhere to be found...everyone sends their money on NEW LEADS?????????This is where Jay Obrien steps in and blew me away with Client Giant.  I was reading the July edition of Florida Realtor Magazine and found an article titled "Rethinking the customer experience" . Anyone who has been following for a while knows that Jason Frazier with Shred Media (Formerly Agent Marketer) just hammers on Customer experience or CX, So the title got my attention and I read on.  What I read got me excited and I wanted to learn more.I found Jay on facebook and sent a DM telling him I just ready his article and wanted to learn more...within a few minutes Jay responded.  After a brief discussion he sent me links to 2 talks he had given at Inman, the first before client giant was born titled "Delivering 7-star service in a 3 star Industry" the second video "Zooming out and reclaiming your life"Delivering 7-Star Service in a 3-Star Industry:https://www.youtube.com/watch?v=gihtHL9hh4A&t=153s Zooming Out and Reclaiming Your Life:https://www.youtube.com/watch?v=IMbnhmBFkm4&t=1sJay won Inman Innovator of the year in 2018 with Client Giants theory of reinvesting into your customers experience during the purchase/sale and creating lasting relationships long past closing.Find out more about Client Giant on their website https://www.clientgiant.com/If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/
In this episode we talk with Josh Summers, the current COO of the Emerald Coast Association of Realtors here in North West Florida.Josh has been with ECAR for almost 4 years and serves over 4000 local Realtors.Topics covered include:The FREE education opportunities offered by ECARThe benefit of getting involved with your associationWhy RPAC is importantThe Forewarn App for Realtor SafetyFlorida Realtor Convention and Great American Realtor Days (GARD)If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and Dustin Brohm.The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also and connect with those communities. It's going to be awesome!Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tunedVisit the Industry Syndicate website for more infob
Congratulations, you got your real estate license...now what?There are close to 1.4Million Realtors in the united states.  1.4 Million!!!  With new Realtors joining our ranks all the time.  How are you going to make sure that, not only are you NOT part of the 84% of new Realtors that don't make it, but that can stand out from the crown and succeed?Before you go down the road of worrying about zillow leads etc etc.  Learn and master your craft!  Take inventory of all of the resources available to you that can help you be a great Realtor.  Learn your contracts inside and out.  Learn to be a great negotiator.  Learn how to utilize the information available to you in the MLS.  Learn the market.  Know the numbers.Ideally your broker will help with this.  Unfortunately in my market we see many brokers being too busy, or perhaps simply uninterested in helping their agents become better agents.  Better stewards of the industry.  They just want to collect their portion of the commissions and recruit more agents.Turn to your local association.  Here at the Emerald Coast Association of Realtors in NWFL where I work we are lucky to have a fantastic association who is very education centric.  We have FREE education offered almost daily!  MLS, Contract, Core Law, Ethics, Negotiation, you name it we have it available.  We do have to pay for the designation classes but thats expected.  I recommend getting involved with the association in some fashion.  I joined a couple of committees last year and got a lot out of it, so this year I continued on with one of my committees and joined another new one.  Right now I am trying to figure out which committees I want to be part of next year.  In these committees you will find other great Realtors who have a desire to give back to the Realtor community.  Some of these agents will Mentor you and be happy to share ideas and strategies....sometimes even more so than agents in your own office.If your broker is not helping and your local association is not on par with mine you can attend classes in the eXp cloud university.  This is not a recruiting pitch!  Hit me up and I will send you a guest invite to the world and you can sign in and attend our free classes online from the comfort of your laptop...(Nobody has to know LOL)My point again is, this is your business.  We as Realtors are told all the time that we are Entrepreneurs who run our own business.  So act like it and be professional, not for your broker, or your team...but because YOU ARE A PROFESSIONAL so ACT LIKE IT!  Educate yourself, master your craft, deliver excellent service to your clients and build the business you always wanted!NOW - please go to facebook.com/modernagentpodcast and leave me some feedback.  Tell me what you are struggling with, what questions you have and help me bring you the value and info you need.  If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his m
Sonia is a 14 year industry veteran working in the Chicago market.  Currently with eXp Realty.  I met Sonia at the same Marketing Mastermind I met Neil Mathweg, Jason Frazier, Chelsea Peitz, Dustin Brohm, Shannon Milligan and many more.Since that event in Park City Utah Sonia has been published in the book "Winning Real Estate: 9 Secrets to Success from Leading Pros" you can find it here on amazon https://www.amazon.com/Winning-Real-Estate-Secrets-Success/dp/198047947XSonia was selected by the corporate team at Century 21 to collaborate with 8 other agents from around the US because of her social media "prowess".  Sonia got her start with live videos on Periscope, then transitioned to Facebook Live and now IG and her Instagram Stories are where I enjoy follower her most.  Sonia is entertaining, engaging, educational (for both clients and agents) all while getting a behind the scenes look at a life of a Realtor and the City of Chicago.You can find Sonia on all social platforms:https://www.facebook.com/soniafigueroarealtorhttps://www.facebook.com/soniafigueroarealtorchicago@soniafigueroare on Instagramhttps://seesonia.com/Honorable mentions in this episode:https://www.amazon.com/Likeable-Social-Media-Third-Irresistible-dp-B07PSK32YL/dp/B07PSK32YL/ref=mt_audio_download?_encoding=UTF8&me=&qid=Likeable Social Media by Dave Kerpenhttps://www.likeable.com/Jordon Dennis of Century 21 Blue Marlin Pelican in my home town market on the Emerald Coast.  **Jordon if you see this let's get you on the podcast soon to share some of your knowledge with the new agents out there.If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”
Its 2019 and as Realtors we are always looking for ways that we can provide better service to our clients and set ourselves apart from our peers.If you knew of an untapped financial resource that your clients could use to purchase additional investment properties without incurring fees or penalties for early withdrawal, do you think your clients might appreciate than info?I think they would look at you like, wow you really do go above and beyond learning different ways to help your clients.  YES, tell me more.Well obviously as a Realtor you are not a licensed financial advisor and you would be well advised to "Be the source of the source but never the source" . (A lesson I was taught early in my career that has served me well) So dont get in over your head, if you have clients that could benefit from this info get them in touch with someone like Andrew Martin of Atlas Financial in Pensacola.  Self-directed IRA's is the term that Andrew is teaching us about.  Take notes, read up on it...just enough to be dangerous...and then be cognizant of any of your clients who may be in a position to benefit from this.If you could help your client purchase investment properties, using the money in their IRA WITHOUT paying any early withdrawal penalty or taxes, do you think they would tell their friends who also likely have IRA's and would like to maximize the effectiveness of those funds?  I think they would.I hope you enjoy this episode and learn as much new stuff as I did while speaking with Andrew.If you would like to learn more Atlas Financial is Andrews website.If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/https://www.facebook.com/freeportinsiderhometeam/@rick.a.gonzalez on IGModern Agent Podcast is very proud to be a founding member of the “Industry Syndicate”The
This podcast is as much a journal of my own real estate journey as it is a way to try to help other agents.  For 2019 I had set some pretty lofty goals for myself professionally.  I set 2 goals.  I wanted to sell 40+ homes AND I wanted to grow my own team of local agents.  I realized quickly that January and February 2019 were going to be slow as they have been in the past years.  I was already behind the pace I would need to reach my goals.  This IS the year I breakthrough!!!  I can't fail already.  My big speed bump or hurdle was the expense of lead generation.  You see, in order to hit my production goals, I need more leads.  AND in order to be able to provide for agents on my team, I would need...you got it...MORE LEADS!Facebook Ads, Google Ads, Zillow Ads etc all cost money!  Then when you get a heavy enough flow of leads coming in you need to make sure they are handled effectively to ensure conversion.  Our friend David Tal from Agentology just mentioned a story about a top team in California that realized that 75% of their Zillow leads that bought a house, used a different brokerage because they were not following up with their leads effectively.So I needed MORE leads, and I needed LEVERAGE to ensure the leads were being handled correctly to maximize my ROI.A friend had reached out a few months ago asking about the beach market in my area.  I thought nothing of it at the time but in recent weeks, I had seen posts and chatter about a new team forming HOMES + CITY and HOMES + BEACH.I reached out and talked to the team leader, asked all of my questions, did my "due diligence" lol.  Then I reached out to my coach and bounced the idea off of him.  With Coach's blessing I accepted the offer to join the team.The team has the lead gen systems already in place.  Support and coaching is in place.  I know am already receiving a flow of leads that feels like it will definitely allow me to hit my goals, and without that concern, I have bought back time to focus on maximizing my conversion.  I also now have a brand and team that I can leverage to attract other agents and grow my local team to work with me.  Its a win-win for me.Teams are becoming to the new brokerage if you will.  A brokerage within a brokerage.  Now teams may not be for everyone.  Some people were just meant to be lone wolves lol.  I for one am already enjoying the "esprit de corps" if you will, of having a team around me.If you think a team may be beneficial to you and you would like to reach out and chat about it in more detail please feel free to shoot me a DM and let's jump on a quick call.If you have been thinking about a change and would like to learn more about eXp realty go to my website and click https://www.modernagentpodcast.com/join-our-team if the video intrigues you in any way, lets jump on a quick call and see if eXp and/or The Homes + Beach Team is a good fit for you too!I am confident 2019 will be my best year yet.  I want that same success for you!Thanks for listening and supporting the Modern Agent Podcast!  If you haven't yet, I would really appreciate if you took a minute and left us rating and review on iTunes https://itunes.apple.com/us/podcast/modern-agent-podcast-for-new-and-stuck-real-estate-agents/id1446501828?mt=2If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing an
One of the easiest ways for new Realtors to push themselves out of the industry and become one of the 87% who doesn't make it, is to follow what the top producers are doing.  Now I'm not saying you can't take advice and follow their lead, but be careful with trying to keep up with the "expense"Realtors are a huge market for other companies to sell to, I'm sure just like me, you get more than your fair share of sales calls DAILY.The next shiny object is right around the corner and if you keep chasing them you are sure to find yourself back at a 9-5 and part of the 87%!Enough with the doom and gloom.  There is a bright side.  Breakthroughbroker.comAfter over a decade as Police Officer and Detective Eric Sachs started a real estate business, actually TWO.  He grew those businesses to a successful level and then received an offer to buy them, but that offer came with a non-compete.  So what next?After attending a NAR convention Eric and Nathan noticed that only a small number of vendors offered a great product for Realtors and a reasonable price, and that's when it hit them!FREE STUFF FOR REALTORS!Eric and Nathan set out to create the largest library of FREE products and materials for Realtors available.Don't get this twisted in any way that because the products and materials are free that they are cheap, these are top-notch, professionally designed pieces that will help any agent look great in the marketplace!Top tips for new agents from Eric Sachs:1) You have to put every single person you know into your CRM!  Everyone you know from your contacts list A-Z.  Reach and to each and update their contact info.  Then go through your facebook contacts, Linkedin contacts, and your spouse's phone too.  Create your database!   ***Market to the people you know and make them feel like you are the only Realtor in the world they should refer business to!***2) Be social with other people and other businesses.  Stop wasting time with happy hours with other Realtors!  They aren't sending you business.   Identify the "popular" people in your sphere (database) and take them to coffee.  3) Search the MLS, find the BEST deal and then reach out to your SOI and talk to them about it.  "I don't know if you are looking or perhaps you know someone that is, but I just found this great deal and wanted to tell you about it"When you reach out to people in your database always reach out with a purpose.  Don't call with "hey I'm just calling to check in"👎🏻 See tip #3Reach out to local business owners and pick their brain.  Create and build relationships with anyone and every one of influence and value.Let's continue the discussion on the Modern Agent Podcast Facebook page.If you got some value out of today's show we would love it if you would subscribe and come back for more great info.  If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team.  Rick is a US Navy Veteran.  Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community.  Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market.  Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You c
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