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GUIDE Culture® Podcast
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GUIDE Culture® Podcast

Author: Macy McNeely, Kathryn Shubert and Loy Day

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The GUIDE Culture® podcast drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Founder, Loy Day, and Co-CEO's, Macy McNeely and Kathryn Shubert, answer your questions centered around personal growth, entrepreneurship and all things sales. They deliver quick wins every week with a mixture of inspiration and motivation. At GUIDE Culture®, we are passionate about making sales cool again and helping you reach your full potential in all parts of life. Sit back and enjoy the juice 🍋
130 Episodes
In episode 23 of the Good Is Cool podcast, Loy and Macy discuss what to do when your friends aren't as supportive as you thought they would be when you start a new endeavor. 
In episode 21 of the Good Is Cool podcast, Macy and Loy discuss one of the biggest mistakes you could make as a multi-level marketing leader. They deeply believe that as a leader, you should be encouraging your team to invest in themselves. 
If you're in the infopreneur space,  it can be hard to know what content to give for free and what content to charge for. You might be in a place on social media where you really want to show people that you know what you're talking about, but also respect your paying customers. So, how do you decide where to draw the line?In this podcast episode, Macy gives a high level overview of some common principles that we've seen other people living by,  what we do here at GC and why it's worked for us so that you can hopefully make a decision that works for your own situation as well!
On this podcast episode we welcome GUIDE Culture graduate, Tu-Hien Le to talk all things starting and scaling an e-commerce business!Tu-Hien is the Founder & CEO of BeauGen, a mommy lifestyle brand whose mission is to make mommying feel good. Inspired after having her first child, Tu-Hien and her husband started BeauGen to address the pain and struggle of breastfeeding.Since launching into the market in 2016, BeauGen has helped tens of thousands of women find success with their breastfeeding journey. Tu-Hien has a passion for connecting with motivated entrepreneurs and is now coaching women business owners how to build, scale, and make money in their own product-based ecommerce business.Connect with Tu-Hien on Instagram HERE!Grab Tu's Free E-Book: How to Balance Business and Life - A Guide for Mom Entrepreneurs Who Want It All
As an entrepreneur selling your product or service, have you ever gotten the “I’m too busy” or “I can’t afford it” objection? I'm sure you have! They’re easily the most common objections people give when they’re not able to make a purchase.The question is: are these objections even real?The truth is, sometimes people use these objections to protect themselves from buying from you! They have an idea of what your product or service is, they think they might want it and it's easier to say "I don't have time" or "It's too expensive" than it is for them to dig deeper into what your product or service can really do for them.And that's where you, the professional, come in!In this podcast episode, Kat is walking you through how to determine if the time and money objections are even real, how you can handle them if they are AND how you can avoid them all together.
Last week, we welcomed 100 new students into our 8 Week Signature Program and with that, we spent a lot of time talking with people to help them make a decision that was best for them.As we were talking with people, both Kat and Macy kept seeing a theme and it was something along the lines of: “I’ve invested in a launch system. I’ve invested in branding. I’ve invested in email marketing. I’ve invested in a social media coach. I’ve invested in a website - and I haven’t seen that money come back. So I can’t invest in myself anymore until I do.”And listen, we get it. We also want to make sure we're doing what we can to ensure that what we put into the business will show a return.Which is the very reason why Macy is excited to explain the concept of what's happening and why you possibly haven't seen a huge return on your investments thus far.In this episode, she goes into 2 general categories of focus in business and which one needs your attention the MOST!
Remember last month when you sat down and planned out what you wanted 2021 to look like? Maybe you created a vision board or even gotten a big brand new planner so you can write down and plan all the things.We're entering a brand new month, so we're curious - how's it going? Are you executing?We're one-third of the way through Q1 and if things are NOT going as you'd hope we're willing to bet it's not you or your schedule or even life circumstances. And that should be really good news for you!There’s a chance you that you might just be feeling a little distracted and as a leader or business owner, being distracted is one of the most detrimental thing that can happen. It gets you off mission, it clouds your mind and can lessen the quality of work you have.So, if the planner isn’t working for you, you’re not experiencing traction and you’re still feeling super distracted, this episode is for you.Macy walks you through  a proven framework to help you get clear on what to focus on so that you can move the needle in your life and business. We challenge you to commit to this for the next 90 days and see what happens!And if you want to take it a step further, join the Winner's Circle Facebook Group for a FREE Workshop where you'll learn:how you can strategically set up your quarters to meet your yearly goalswhat to focus on daily so you’re making progress consistentlythe process to obsess over so that your desired outcome basically takes care of itself It's all happening LIVE, on February 2, 2021 at 3:30pm ET. If you miss it live, the workshop will be saved in the group, so make sure you join HERE!Other Mentions:Switch your TO DO list to a GAME DAY list with the Daily Deposit JournalEnroll in the $197 Needle Movers course where you will:🧠 Master Your Mindset ✅ Practice Your Priorities  🛠 Build A Foundation for Longevity 🏆 Plan To Win 
Have you ever heard the story of the Chinese bamboo tree?This particular tree has a seed that is so hard that when planted it will do nothing for almost 5 years. It has to be continually watered and cared for throughout all of those years and it's not until year 5 that you would see the results from all of that care.In this episode Loy talks about having a 5 Year Mentality in your life and he compares it to that story of the Chinese bamboo tree. He talks about the common things that we all go through and experience in life and how we have to have patience and persistence to get where we want to go.If you're needing a boost of motivation, this episode is for you!Don't forget to join us in the Winner's Circle Facebook Group to surround yourself with other winners that are leveling up in life and business!
In this podcast episode, Macy and Kat get transparent and reflect on 2020... but not in the way you might be used to hearing. They share a few things that didn't go so well and how they moved forward, talk about lessons  learned and excitedly share things that went really well in 2020.Through all of the ups and downs that the year brought, the ONE thing that kept things truly moving forward for the two of them in the business was being able to put out valuable sales content. They talk about what sales content is and how you can use it in your business too, no matter what is happening in the world.Mentions:EXCITING NEWS 🎉 GUIDE Culture's 8 Week Signature Program opens for enrollment TODAY! Click here for all the deetz and to save your seat.To save time and see if GUIDE Culture could be the right fit, send us a message on Instagram!Join the Winner's Circle Facebook Group - a free online community where you can connect and collab with other winners like you that are looking to level up in life and business!
Have you ever heard that you teach people how to treat you? Whether it's conscious or subconscious, it's totally true. The vibe that you give off in conversations, whether it be face to face or online through social media, will train people how to treat you.In this episode, Macy shares what you can do so that people treat you like the expert and professional in your business. She also talks about the things that you absolutely should not do and the consequences that can come from these things. COMING UP:Selling on Stories Workshop in the Winner's Circle Facebook Group (totally free!) - Join HERE!GUIDE Culture Enrollment Opens on January 19th! Save the date 🗓
If you sell a product or service, you might be in a place where you feel like you can't quite get your audience excited about what you do. Maybe you're making sales, but it isn't happening frequently enough for you to hit the goals you have for yourself. If this is you, there might be something missing and it probably isn't what you think...The truth is, you already have the right audience. The product or service itself isn't the problem either. The problem might be that you don't have enough knowledge about what you do or what you offer. Product knowledge, though it might sound like the most boring thing ever, it is actually the thing that will help you stand out in your market, make you the expert and help people recognize that they need what you have. In this episode, Macy and Loy talk about what product knowledge is (it's way more than you think), why it's important and how to gain it!
If you are an entrepreneur or business owner, whether it's in the online space or maybe you have a brick and mortar store, there is a way you can play BIG no matter where you are at in your business journey.In this episode, Kathryn talks about three shifts you can make to have the play big mentality. Having this mentality will change the way that you show up to serve your people and will change the way people view what you do!
Have you ever been so excited to create a vision board at the beginning of a new year just to find that you don't actually accomplish many of the things that you set your sights on?If so, you should know that 1) that's super common and 2) there might be a HUGE missing piece in your goal setting and vision casting.Dr. Cynthia Kempinski of The Kempinski Clinic takes us on a deep dive on the SCIENCE behind vision planning so you can actually reach the goals and dreams that you have. This is how you can say bye to magazine scraps and wishing on a star and say hello to:taking ACTION on your ideas calculating your goals so you KNOW they'll happen focus on the picture for YOUR life instead of dreamy Pinterest pictures of stuff be rich toward others which will help you enjoy getting rich All of this will help you be the OWNER of your life, which is exactly what we're helping you do in the Vision Board Workshop happening in the Winner's Circle Facebook Group on January 4th at 12pm ET.Mark your calendar and join the group HERE!
Double Down December

Double Down December


As an entrepreneur, business owner or salesperson, how do you view the month of December? Do you see it as a good month to keep selling? Do you believe that people are indeed still buying during this time of year?At GUIDE Culture, we believe that whatever you think... you're right! If you think people aren't buying right now, you're right. If you think that there are still people out there that need what you have, you're right.It's all about the mindset that you carry, not only during the month of December, but throughout the whole year. In this episode, Loy talks all about the mindset game that is required to keep selling even during times where it might feel like no one is buying!
If you've ever wanted to sell to the masses in a way that still feels very personal, this episode is for you! In this episode Macy and Kat share the 3LD formula to help you sell on stories specifically and also carry this concept into all different parts of your selling - in email, DM's or conversation. You'll walk away with a technique that you can implement immediately to really connect with your audience in a new way and help them see why they need what you have.For more of this juice, join the Winner's Circle Facebook group - a place to collab and connect with other entrepreneurs and business owners. Join the GUIDE Culture waitlist to be among the first to know when 2021 enrollment opens! 
Today we welcome Billy Boughey of Elevate Experiences on the GUIDE Culture podcast to talk all things culture! Culture can be a very broad term and is a part of everything you do as a business owner, so we wanted to bring on Billy to talk through all different aspects of culture. He has a true expertise about how to cultivate culture on your Instagram, in your team and now, most importantly, how to build a virtual culture. Mentions:How to Make Your Virtual Events EngagingFollow Billy on InstagramSubscribe to Elevate Experiences on YouTubeInvite Billy to speak at your next event
In today's podcast episode, Macy shares the ONE THING you have got to stop saying on Instagram stories, but also in conversation in general. This whole concept, when applied, could completely shift the way people engage with you,  your content and ultimately your business. DON'T FORGET:The Daily Deposit BUY ONE, GIFT ONE Black Friday special kicks off this Friday, November 27th at 8am ET! No code needed - add 2 journals to your cart and the deal will be applied. You can order up to 6 journals. The fun goes through Cyber Monday or until we sell out so RUN, don't walk 🏃‍♂️
In this episode, Loy sits down with GUIDE Culture grad, Alex Tutterow, to talk about all things mindset.Alex talks about how he started in a career that didn't really inspire a positive mindset and it wasn't until he made the shift into entrepreneurship that he realized the massive importance of what goes in your mind.He also discusses his personal struggle of keeping his mindset strong throughout 2020 in his life and his business. Alex gives 3 major ways that helped him take back control and can help YOU do the same!Mentions:Jocko PodcastPsychology of Winning by Denis WaitleySit Means Sit - North MetroFollow Sit Means Sit on Instagram (you won't regret it 🐶)
Do you ever feel nervous when someone throws an objection your way?Maybe it's in a sales conversations or maybe it just happens in your everyday life.Objections, concerns and doubts are a part of the game, especially when it comes to sales, and it's VITAL that you feel confident when they come up.In this episode, Macy shares the TWO types (yes, only two) of doubts and gives insight on how to handle them! Learning this skill can change the game for your business and can level up your sales like you've never experienced.Follow @theguideculture on Instagram! Join the waitlist for GUIDE Culture's 2021 trainings!DAILY DEPOSIT BLACK FRIDAY ANNOUNCEMENT:This Black Friday, Daily Deposit journals will be BUY ONE, GIFT ONE.Starting on Black Friday, November 27th at 8am ET, you can add one Daily Deposit journal to your cart and receive another to gift to someone on your list (or keep for yourself if that's what you're into 🤣). You can order up to 6 journals in one order.The fun goes through Cyber Monday, November 30th at 11:59pm ET or until we sell out, so set your alarms ⏰BUT WAIT: get in on the deals early by texting 'earlyaccess' (one word) to 770-220-7025. You'll be added to our texting list and have the chance to grab an early bird gift giving box (limited quantity) starting November 16th. Head to Instagram to see what they look like - they're juicy 🍊To learn more about the Daily Deposit practice, listen to THIS episode!
GUIDE Culture graduate, Shelby Rose, joins the podcast today to discuss her two biggest tips for people in business....🥁 DRUM ROLL 🥁1) Take EXTREME ownership2) Display professionalismThough it's not the most sexy piece of advice and sounds quite simple, it is SO powerful and isn't leveraged enough.Shelby talks about how taking extreme ownership in your business can make a huge difference in your growth. She also talks about how being a professional can make you stand out in your market.Follow Shelby on Instagram!
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