Eric Schwartzman

Most businesses don’t realize how much their choice of a marketing partner impacts their success—and not always in the ways you’d expect. You’re the expert in your field, but when you bring in an outside team, whether it’s a marketing agency or a consultant, the real challenge begins: How quickly can they understand your business well enough to represent it authentically? And will their focus and incentives align with your goals? Here’s the thing: Agencies are generalists by nature. They juggle multiple clients and spread their attention thin, which can dilute the persistence and precision needed for your business. On the other hand, independent consultants bring a more focused approach, but they’re not always the right fit for every project, either. And there’s an even bigger issue lurking beneath the surface—one that could directly impact how your growth is managed. If you’ve ever felt unsure about which path to take, let’s talk. There’s more to this decision than meets the eye, and it’s not just about budget or capabilities. I’ll help you explore the nuances—those often-overlooked factors that could make all the difference in how effectively your message reaches your audience and drives results. Curious? Let’s start the conversation. https://www.ericschwartzman.com/digital-pr-consultant/ Eric Schwartzman 700 S. Flower Street Suite 1000 Los Angeles, CA 90017 (323) 767-8811 https://maps.app.goo.gl/4rZfpD91czVsErnNA

Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, makes digital marketing so easy to understand, anyone can do it. Get the big picture on what it takes to pivot to digital. A website, social media, and search engine optimization are pieces of a much larger puzzle. Find out how they fit together through real world stories and actionable guidance. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. Eric Schwartzman has advised Boeing, Johnson & Johnson, Lucasfilm, the Pentagon, the Olympics Games, and dozens of small and midsize companies.

@biz opening keynote at #PRSAIcon by Eric Schwartzman