Claim OwnershipJames Ellis Employer Brand Nerd, Author at The Talent Cast
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Employer brand is both a craft and a calling. Let's dig in.
33 Episodes
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Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there. In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick. Find […]
The post EP 146 – Make Your Employer Brand Stick appeared first on The Talent Cast.
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening. Show Notes:Andrew Gadomski’s article […]
The post EP 145 – The Junk Drawer Episode (Vol 2) appeared first on The Talent Cast.
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find me:HireConf – NYCRecruitcon – NashvilleEmployer Brand Headlines […]
The post EP 144 – Does Salary Matter? appeared first on The Talent Cast.
Desc Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You’ve invested time and energy (and money!) establishing and promoting that brand, but… But… How do you know it’s really working? That’s what we’ll talk about in this week’s episode! Find […]
The post EP 143 – Is Your Employer Branding Working? appeared first on The Talent Cast.
Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Show notes: Ted Meulenkamp Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest of the EB world so you always look smart)
The post EP 142 – Should Employer Branding Ignore Recruiting? appeared first on The Talent Cast.
A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it’s really like to work there. But that’s only half the job. You can’t stop there. Because there are few people in the position you’re in, one that can see so much of the company, […]
The post EP 141 – Reflect It or Change It appeared first on The Talent Cast.
If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you’ll likely a lot of those jobs, but those jobs are in service of a single idea, one […]
The post EP 140 – How Employer Brand Pros See the World appeared first on The Talent Cast.
How do you attract attention to your brand? Interestingly, its a lot like how you’re going to build internal buy-in. You’re going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest of the EB world so […]
The post EP 139 – Make The Familiar Strange appeared first on The Talent Cast.
Desc Every company and every brand has that thing they don’t talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you’re in charge of your employer brand, you can choose to ignore the elephant, but your candidates (who can see it […]
The post EP 138 – Elephant In The Room appeared first on The Talent Cast.
The race to “easiest possible application” has not been a race worth winning. Our ATS’s are clogged with applicants we wouldn’t hire in a million years simply because we’ve made it so easy. So what’s past “peak easy application?” A world in which we actively and intentionally make it harder for people to apply, to […]
The post EP 137 – Skin in the Game appeared first on The Talent Cast.
Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn’t. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job is to create meaning in the minds of our candidates and employees. […]
The post EP 136 – Creating Meaning appeared first on The Talent Cast.
You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success […]
The post EP 135 – Raise the Stakes appeared first on The Talent Cast.
It’s not a magic trick. A strong employer brand doesn’t just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before. Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly […]
The post EP 134 – Creating Value with Employer Branding appeared first on The Talent Cast.
Hold up! It’s not an arcane question or abstract zen koan. It’s a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me:Recruitcon – NashvilleHireConf – NYCEmployer Brand Headlines (weekly digest […]
The post EP 133 – What Is A Job? appeared first on The Talent Cast.
Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that’s all branding was, robots would take all our jobs. But it isn’t. In fact, great brands are about consistency, but […]
The post EP 132 – Make Patterns, Not Consistency appeared first on The Talent Cast.
Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the “reach and clarity” model, a way to see how you stack up against […]
The post EP 131- Reach v Clarity: Why Your Employer Brand Is Never Done appeared first on The Talent Cast.
There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You’ll just have to listen […]
The post EP 130 – The Bonsai Tree appeared first on The Talent Cast.
There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can set the stage so your boss and leadership will be […]
The post EP 129 – How To Pay For Your Employer Brand appeared first on The Talent Cast.
You can’t find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don’t REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most painful questions possible, we rip the blinders from […]
The post EP 128 – Painful Questions appeared first on The Talent Cast.
Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I’m speaking:Transform – BostonRecFest – LondonSRSC – PhillyMRA MinneapolisRecruitcon […]
The post EP 127 – The Perfect Career Site appeared first on The Talent Cast.
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