Honest Ecommerce

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.In This Conversation We Discuss:[00:40] Intro[01:53] The origin story of a hair care breakthrough[02:55] Harnessing homemade remedy to restore hair health[03:45] Using Instagram to validate potential market[04:34] Building a brand story and launching with impact[06:01] Scaling followers using strategic collaborations[06:33] Finding relevant pages to reach a wider audience [07:46] Prioritizing organic reach across platforms[08:06] Workplace struggles as driving force to full-time CEO[10:20] Doubling revenue through full-time entrepreneurship[11:10] Episode Sponsor: Electric Eye[12:07] Ensuring business stability before going full-time[13:26] Harnessing Facebook Pixel for ad success[14:49] Finding an agency dedicated to the business[15:26] Reflecting on team dynamics in decision-making[16:50] Outsourcing warehouse operations for efficiency[18:44] Valuing passion and grit before skills when hiring[20:53] How to get products from Bask & Lather Co.Resources:Subscribe to Honest Ecommerce on YoutubePrevent hair loss with hair growth products baskandlatherco.com/Follow Shaina Rainford linkedin.com/in/shaina-rainford-ms-rn-fnp-c-27b241113/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ashu Dubey is the CEO and Co-Founder of Gleen, a leading generative AI-based customer service solution. As a serial AI entrepreneur, Ashu previously was CTO and Co-Founder of 12 Labs, an early pioneer in AI-powered personalized health recommendations. Ashu led top of the funnel user growth at LinkedIn, where he significantly accelerated user growth and was instrumental in launching innovative products such as LinkedIn Events. Ashu has an MBA from UCLA, attended IIT Dhanbad, and consistently merges technology and innovation to shape industry landscapes.In This Conversation We Discuss: [00:40] Intro[01:47] Bridging Discord and Ecommerce gaps[03:08] The importance of reliable AI in business[04:25] Balancing AI risks and benefits[04:49] Limitations of ChatGPT integration[06:09] Aligning AI abilities with customer expectations[07:05] Improving your AI tool through feedbacks[07:35] Safeguarding customer information[08:35] Editing and customizing AI responses[09:43] Incorporating AI into help desks[10:26] Testing AI exposure levels on customers [11:03] Seamless Setup with Gleen AI[12:10] Gleen’s quick turnaround for integration requests[12:27] Unified suite of AI services with Gleen AI[14:17] Gleen’s special offer for Honest Ecommerce listeners[15:01] The omnichannel capability of Gleen[15:50] Find Ashu on LinkedIn and Twitter/XResources:Subscribe to Honest Ecommerce on YoutubeGenerative AI platform for customer success https://gleen.ai/Follow Ashu Dubey https://www.linkedin.com/in/ashudubeyIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mussayab Ehtesham, affectionately known as "Moose" within his circles, is originally from the vibrant streets of Pakistan. Moose grew up in a middle-class family, instilling in him the values of hard work, resilience, and self-reliance—pillars that would become the foundation of his entrepreneurial spirit.The visionary mind behind DMOOSE, an e-commerce brand that emerged in 2017 with a global mission to empower everyday athletes, Moose has transcended mere numbers. His story serves as a testament to breaking barriers and achieving monumental success through the right mindset and unwavering perseverance. With a background in Mechanical Engineering and a track record as a Project Manager in the automotive industry, Moose brings a distinctive perspective on business, innovation, and leadership. Beyond the realm of business triumphs, Moose's narrative extends to overcoming personal health challenges, offering profound insights into the crucial connection between physical and mental well-being. He underscores the power of mindset in achieving goals, continuous learning, and growth. For Moose, a balanced life is the key, revolving around the principles of family, fitness, and freedom. As an entrepreneur, investor, and motivator, he is on a mission to assist others in finding clarity, knowledge, and vision in their lives. In This Conversation We Discuss:[00:54] Intro[01:47] Personal health struggles inspire business idea[02:51] From one product to a one stop shop[03:38] Leveraging project management skills for business[05:28] Pouring revenue back into business growth[06:49] Delegating tasks and embracing a leadership role[07:53] Transitioning from side hustle to serious business[08:54] Finding and investing in skilled individuals[11:03] Episode sponsors[13:05] Amazon to Shopify: long-term vision & branding[15:39] Using a diversified business strategy[17:04] The continuous optimization process on Shopify[18:47] Three key metrics for Shopify success[21:27] Balancing between Amazon and Shopify[21:54] Avoiding overreliance on a single channel[22:36] Avoiding complacency & staying on top of your game[24:17] Striking balance between business & personal life[25:34] Learning from failure: The path to improvement[27:06] The power of long-term planning and envisioning[28:01] One stop shop for all your fitness needsResources:Subscribe to Honest Ecommerce on YoutubeOne stop shop for fitness dmoose.com/Follow Mussayab Ehtesham linkedin.com/in/mussayabSchedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brian Pedone took up boxing at the age of 13, and by 19, he had started his own boxing gym working with teenagers. Brian holds a BS in Computer Science and was featured by BusinessWeek in 2008 as one of the top 25 entrepreneurs 25 years and under in America. In 2013 he started the concept for Quiet Punch and has been at it now for over 10 years. His mission has been to make boxing accessible for all. He loves working with entrepreneurs and helping others get started.In This Conversation We Discuss:[00:45] Intro[02:10] Quiet Punch: boxing in small spaces[03:18] Brainstorming the Quiet Punch model[04:29] Simplifying things to find the perfect design[05:41] Securing the right manufacturer[06:05] Shifting from boxing equipment to home fitness[07:18] Embracing the idea of a wider market[08:31] Overcoming minimum order requirements[09:28] Negotiating TV plans for mass market appeal[10:41] Prioritizing ownership and independence[11:17] Episode sponsors[13:26] Monetizing efforts for product investment[15:01] Encountering Ecommerce struggles and breakthroughs[16:09] Managing surge in sales and traction[17:00] Recognizing the "We're Onto Something" moment[17:25] Seizing unexpected opportunities[18:00] Sustaining momentum with accidental scarcity[19:00] Capitalizing on sustainable revenue[19:35] Anticipating success and accepting setbacks[20:42] Adjusting from increasing sales to slow growth[21:16] Transforming products into subscriptions[22:24] Building brand commitment through subscriptions[23:32] Testing what customers would like to pay for[24:20] Consumer interest on small group engagements[25:00] Building freemium relationships with customers[25:28] Idea vs. Execution: the critical combination[26:14] Managing expectations on startup successResources:Subscribe to Honest Ecommerce on YoutubeSmart home punching bag quietpunch.com/Follow Brian Pedone linkedin.com/in/brian-pedone/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO. He’s led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own.Through his 8-year freelance career, he has worked with over 100 brands like HUM Nutrition, Home Chef, Renaissance Capital, Kindo AI, Strategic Coach, Threadbeast, Jean Dousset, Partake Foods, TradeMark Engine, and many more, ranging from small ($5K-$10K monthly spend) to large-sized media budgets ($2M+ monthly spend). He helped these brands to optimize and scale their existing paid media campaigns, improve funnel conversion rates, evolve their creative strategy, and diversify their paid media marketing mix across different paid channels.In This Conversation We Discuss: [00:47] Intro[01:46] From affiliate revenue to lead growth[03:24] Embracing an omnichannel approach[04:38] Perfection delays progress in marketing[06:52]  crafting high-value lookalikes[08:29] Optimizing pixel insights &  conversion API[09:09] Creating compelling cinemagraphs[09:48] Understanding channel personalities[11:07] Maximizing Shopify's ad targeting capabilities[12:38] Taking enterprise-Level expertise to freelancing[14:10] Converting results across different sectors[14:48] Sharing expertise: offering tips and strategies[15:22] Exploring the roles of a growth marketer[17:00] The holistic approach of growth marketing[18:38] Maximizing ROI with limited ad budgets[20:53] Tailoring testing approach to ad spend[21:39] Balancing growth and acquisition costs[23:34] Determining the right time to add channels[25:21] Using organic & paid efforts on different channels[27:03] Reach out to Jake MadoffResources:Subscribe to Honest Ecommerce on YoutubeIncrease your revenue with growth marketing jakemadoff.io/Follow Jake Madoff linkedin.com/in/jake-madoff-8a191070/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers. Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from Bucknell University and an MBA from The Tuck School of Business at Dartmouth.In This Conversation We Discuss:[00:44] Intro[01:29] Navigating the world of consumer packaged goods[02:45] The multi-faceted role of a CMO[03:39] Maximizing impact through integrated planning[04:26] Setting long-term goals in marketing[05:58] Adapting to business structures for team-building[06:47] Driving shared incentives in affiliate marketing[08:31] Nurturing genuine influencer relationships[10:13] Tailoring affiliate offers based on their audiences[10:52] Episode sponsors[15:06] Adding value & embracing growth in every role[16:31] Leveraging ecosystem support for growth[18:32] Building a culture of continuous improvement[19:45] Thriving in a Test and Learn environment[21:10] Quality meat subscriptions from ButcherBox[21:34] Kiran Smith's message to aspiring entrepreneursResources:Subscribe to Honest Ecommerce on YoutubeYour meat and seafood solution every day of the week https://www.butcherbox.com/Follow Kiran Smith https://www.linkedin.com/in/kiransmith/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/Revolutionize your inventory and fulfillment process https://www.portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products. The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide. In This Conversation We Discuss:[00:52] Intro[01:39] Transforming No’s into a business idea[02:53] From Aha moment to a wellness journey[03:37] Modernizing Eastern apothecary[04:2] Gathering storefront insights for Ecommerce[05:41] Maximizing data-driven marketing[07:39] Embracing a remote and global team[08:22] The wave of mental wellness trends during COVID[10:24] Seizing the Shark Tank opportunity[11:50] Behind the scenes of Shark Tank filming[12:45] The numbers behind the Shark Tank pitch[14:03] Episode sponsors[16:06] Battling a hacking incident[18:16] Reflecting on social media best practices[19:05] Prioritizing email and owned media[21:19] The rise of wellness as gifts[22:46] The importance of targeted investor outreach[24:00] Clean, effective herbal remedies at ApothékaryResources:Subscribe to Honest Ecommerce on YoutubeMore natural way of life through vetted herbal remedies apothekary.co/Follow Shizu Okusa linkedin.com/in/shizu-okusa-87a25415/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mischa is a dynamic force in the world of digital marketing; empowering heart-centered entrepreneurs to amplify their message into the market and elevate their authority, their impact, and their income. No need for throwing money away on Facebook ads, Mischa has got a better strategy up his sleeve!With a track record of 20 years in old-school sales, Mischa marries tried-and-true strategies with the cutting-edge tools of the digital era. He has made over a million phone calls, run massive flier campaigns, and pounded the pavement door-to-door and business-to-business. Mischa and his team generated over 1.5 billion dollars in loans funded. After a brief retirement to guide his two boys through high school and enlighten others through yoga teaching, Mischa's now back in the game and his superpower is building influence.As the founder of the "Influence Army" and host of the “Table Rush Talk Show”, he's all about sharing his expertise and inspiring others to put their voice out there in a big way. In This Conversation We Discuss: [00:49] Intro[02:17] Building business on a budget using earned media[03:58] Using podcast tours in brand promotion[05:50] Tapping into diverse podcast audiences[07:15] Leveraging CTAs and catchy URLs[08:44] Crafting impressions for host recommendations[09:53] Enriching your network through podcast[10:57] Leveraging podcasts for collaborations[12:00] Podcasts as platforms for affiliate partnerships[12:59] Exploring joint offers and revenue sharing[14:00] Repurposing content for maximum impact[14:43] The multifaceted power of podcasting[15:39] Video transcription tools for seamless editing[17:12] The branding benefits of podcasting[18:25] The impact of podcasting in exposure and authority[21:00] Finding and targeting niche audiences[22:26] Refining podcast search strategies with AI [23:22] Tapping into speaker lists for opportunities[24:20] Using tools to track competitors’ appearances[26:20] Efficient outreach with RSS feed finders[27:32] Hunting for podcast contacts[28:55] Proven templates for podcast guest outreach[30:38] Handling various replies to guest requests[32:53] Leveraging no responses for second pitches[34:34] Garnering interest for further discussion[35:48] Prioritizing conversations with interested leads[37:54] The power of follow-up in podcast guesting[39:34] Using LinkedIn to expand your network[40:16] Quick, simple, and value-added messages[41:17] Navigating positive and unexpected replies[42:07] Asking questions for smooth guest onboarding[43:05] Addressing production costs with guests[46:38] Responding strategically to feedback[47:26] Amplify your voice with The Influence ArmyResources:Subscribe to Honest Ecommerce on YoutubeAmplify your voice with a tribe of heart-centered entrepreneurs theinfluencearmy.com/mifgeStart a profitable podcast tour theinfluencearmy.com/guideValuable insights on strategic marketing podcasts.apple.com/ng/podcast/table-rush-talk-show/id1541515693Follow Mischa Zvegintzov linkedin.com/in/mischaz/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development.In This Conversation We Discuss:[00:46] Intro[01:32] Bringing retro & fun clothing back [03:30] Filling a gap in the market[04:24] Harnessing founders' individual skill sets[05:33] Assessing markers for full-time transition[06:35] Using personal interactions promote Your brand[08:19] Sparking genuine interest for the brand[09:21] Recognizing external validation[10:03] Creating a genuine brand image using UGC[11:32]  Staying true to vision amidst skepticism[12:45] Episode sponsors[16:58] Establishing brand presence through content[18:59] Nurturing founder relationships & customer trust[20:05] Building a positive association with customers[20:53] Turning rough returns into smooth solutions[22:31] Transforming Ecommerce solution ideas into action[24:21] Solving problems without other expectations[26:25]  Helping entrepreneurs navigate brand buildingResources:Subscribe to Honest Ecommerce on YoutubeProper length men’s shorts and custom-built-for-the-weekend apparel chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Preston Rutherford linkedin.com/in/prestonr/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/Revolutionize your inventory and fulfillment process https://www.portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Daniel Winer HexClad Co-Founder & CEO CEO, Co-Founder and kitchen maverick, Daniel Winer is the mastermind behind HexClad Cookware. After spending more than a decade building relationships in the industry, Daniel recognized the opportunity for cookware in the DTC market. He worked to develop the first true innovation in cookware since the invention of non-stick - the patented HexClad design – which provides the searing capability of stainless steel and cast iron with the easy cleanup of nonstick for an unparalleled, high-performance culinary experience. Daniel began marketing HexClad directly to consumers in 2016 and in 2021, partnered with 22-time Michelin-Starred Chef, Gordon Ramsay. To date, HexClad has become one of the most successful self-funded, DTC companies in any category driving hundreds of millions in sales and revolutionizing the cookware industry along the way. Danny currently leads the strategic direction of HexClad along with all product development efforts and global expansion initiatives. Daniel holds a Bachelors of Arts degree from New York University. In This Conversation We Discuss:[00:48] Intro[01:51] Turning cookware passion into a business idea[03:17] Reflecting on failures and lessons learned[05:18] Exploring product designs[06:14] Unexpected branding success[07:05] Making sacrifices for business growth[07:39] Emphasizing storytelling in marketing[09:02] Serendipitous encounter with Costco[10:14] Experimenting with messaging[11:08] Generating discussion and engagement[11:48] Identifying with the Gen Z and Millennials[13:31] Evaluating profitability and engagement metrics[14:09] Assessing ad spend efficiency[15:31] Balancing ad budget and revenue[16:34] Transitioning in-store insights to Facebook ads[18:26] Defying expectations with progressive growth[19:58] Episode sponsors[22:00] Harnessing collaborative power[23:43] Entering the market with a game-changing product[25:41] Upholding trust and customer commitment[27:02] Ask questions and accept constructive feedback[29:00] Embracing failure as a stepping stone[29:36] The importance of self-reflection as entrepreneurs[31:33] Where to find HexClad[32:23] Inspiring future entrepreneurs with success storiesResources:Subscribe to Honest Ecommerce on YoutubeThe only true hybrid cookware https://hexclad.com/Follow Daniel Winer https://www.linkedin.com/in/daniel-winer-647bba90/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content. Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands, including Hill House Home, MM LaFleur, Negative Underwear, Fresh Beauty, Faherty Brand, and many more. By striking the perfect balance between a beautiful image and an efficient production process, The Line Studios has become well-known for providing their clients with best-in-class e-commerce imagery that drives incremental lift in revenue. Lindsay's vision for The Line Studios transcends mere visuals; it's about crafting exceptional e-commerce imagery that not only elevates the client's brand but also translates into outstanding results. Her unwavering commitment to delivering the highest quality visuals has allowed The Line Studios to capture the very essence of their client's products and effectively convey their brand's unique message to consumers. Lindsay More Nisbett continues to shape the Ecommerce landscape, setting new standards of excellence with each project undertaken by The Line Studios.In This Conversation We Discuss: [00:46] Intro[02:39] Shifting from ad campaigns to Ecommerce[03:56] Bridging luxury brands’ Ecomm struggles[05:34] Incorporating brand voice through imagery[08:06] Elevating basic product imagery[09:37] Crafting visual brand language[11:29] The ROI of experimenting with imagery[12:56] Focusing on best-selling products[14:06] Investing strategically in assets[15:38] Standing out against competition[17:11] Diversifying video content[18:43] Building trust through imagery[20:23] Limitations of AI in imagery[22:04] Rising trends in ecommerce imagery[23:52] Reevaluating website priorities[24:48] Evolving consumer behavior[25:20] Reach out to The Line StudiosResources:Subscribe to Honest Ecommerce on YoutubeCreative production solutions for Ecommerce brands thelinestudios.nycFollow Lindsay More Nisbett linkedin.com/in/lindsay-more-nisbett-01005b4/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality.In This Conversation We Discuss:[00:44] Intro[01:16] Flossing frustration sparks business idea[02:44] From concept to data validation[03:39] DIY-ing the first prototype[04:39] The power of surveys and data-driven validation[06:25] Discovering the target audience already existed[08:25] Navigating crowdfunding campaigns[09:38] Managing crowdfunding expectations  [10:42] Partnering with crowdfunding agencies[12:27] Harnessing email list & pre-campaign momentum[15:27] Understanding crowdfunding realities[16:16] Episode sponsors[20:30] Learning the essentials before the actual launch[22:11] Strategic investor partnerships[23:10] Optimizing customer acquisition[24:09] Discovering diverse customer audiences[25:30] Focusing and improving what works[26:55] Stay the course, avoid over-expansion[28:10] Thriving in challenging times[29:47] Check out Flaus productsResources:Subscribe to Honest Ecommerce on YoutubeThe world’s first eco-friendly, electric flosser goflaus.com/Follow Samantha Coxe linkedin.com/in/samanthacoxe/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Darron Burke is the founder and CEO of Burke Brands, a 20-year-old specialty coffee growing and roasting company that started in a garage and now has over $100M in lifetime sales. The company produces the Don Pablo, Pablo's Pride, and Subtle Earth Organic coffee brands, in addition to private label brands for third party CPG companies. Its own brands are sold in Costco, Walmart/Sam's Club, Kroger, and other brick and mortar locations, as well as online. Darron has always been entrepreneurial, starting various businesses, but immediately before becoming "Don Pablo," Darron taught Entrepreneurship at an inner-city Miami High School for four years.In This Conversation We Discuss:[00:46] Intro[01:55] The 20-year journey of a novel coffee brand[02:56] Exploring coffee farms as a curious entrepreneur[04:19] Pushing through against the discouragement[05:37] The upside of naivety as a startup business[06:34] Persistence pays: from garage to Costco[07:36] Leveraging roadshows to gain exposure[08:47] Reaching out to different demographics[09:41] Building momentum pre-digital advertising era[10:14] Hopping on to the digital marketing surge[11:09] The pressure that comes with the first order[12:35] Being resourceful in the midst of pressure[13:24] Building success, one cup at a time[15:26] Episode sponsors[17:28] The value of giving out free samples[19:12] Utilizing modern Ecommerce strategies[20:52] From supply chain issues to scaling success online[22:02] Balancing retail channels[23:14] Maximizing market reach via cross-channel synergy[24:32] Unlocking private label profit[25:53] Streamlined private labeling[26:55] Adding value beyond product[28:17] Check out Don Pablo CoffeeResources:Subscribe to Honest Ecommerce on YoutubeWhole Bean Coffee, Ground Coffee, and K-Cups from Don Pablo donpablocoffee.com/Follow Darron "Don Pablo" Burke linkedin.com/in/darron-don-pablo-burke/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Josh is the Founder and CEO of Meriwether - the SEO agency that generates new revenue for ecommerce brands. Learn more at meriwether.digital.In This Conversation We Discuss: [00:45] Intro[01:06] Evaluating the Ecommerce SEO landscape[02:28] Maximizing SEO investment in modern Ecommerce[05:03] The power of backlinks in the digital space[06:44] Navigating backlink competition and the costs[07:33] Boosting SEO with targeted content[09:24] Customizing SEO efforts for Ecommerce niches[11:04] Navigating SEO strategy based on search demand[11:49] Converting people’s search intent to sales[13:37] GA4’s model comparison tool & Search Console[16:00] Building topical authority for long-term results[17:39] Sniping easy keywords as a smart SEO start[19:04] Utilizing keyword tools for keyword ideation[21:28] The value of unique perspectives in content[23:46] The power of dedication in content marketing[25:03] Boost website performance with attribution reports[26:20] Ecommerce SEO & content marketing with MeriwetherResources:Subscribe to Honest Ecommerce on YoutubeEcommerce SEO and content marketing https://www.meriwether.digital/Follow Josh Piepmeier https://www.linkedin.com/in/joshpiepmeier/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Meet the trailblazer behind the freshest face in the sparkling water game, Mike Pilkington. He is the co-founder of KEY Sparkling Water. He’s a graduate of Wayne State University (BA - Psychology) and University of Detroit Mercy (MBA).Going beyond the bubbles, Mike has a history steeped in grit and growth. From supercharging Death Wish Coffee into one of the top coffee brands in the United States to navigating the waters of Sysco's strategic acquisitions and leading Sysco Albany's operations, his leadership and vision have been second to none. Now, at the helm of KEY, he's here to deliver a gulp of authenticity with the right kick of real fruit all in a can as rugged as your ambition.In This Conversation We Discuss:[00:42] Intro[01:43] revolutionizing the sparkling water market[02:30] Entering the crowd space to disrupt the norm[03:22] Building a startup biz with a clear vision [04:28] Forming connections and scaling success[06:03] Self-awareness and ego-free leadership[07:17] Strategic hiring and delegation[08:13] Honest self-assessment goes a long way[09:35] Assembling a winning team[12:08] Failing openly and embracing transparency[13:00] Focusing on capacity, not credentials[13:56] The fragile nature of startups[15:03] Navigating early-stage startup roles[16:18] Episode sponsors[21:27] Leveraging multichannel strategy[22:48] How to start? Just get started[25:02] Lead generation and touching bases with people[27:04] Utilizing word-of-mouth[27:45] The power of telling your story[28:34] People are accessible, just reach out[29:47] Get real fruit, shenanigan-free sparkling waterResources:Subscribe to Honest Ecommerce on YoutubeReal fruit and shenanigan-free sparkling water keysparklingwater.com/Follow Mike Pilkington linkedin.com/in/mike-pilkington-yes/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Griffin Spolansky is the CEO and Co-Founder of Mezcla, a plant-based snack brand that is mixing it up with exciting flavors and textures. Griffin was also named to the Forbes 30 Under 30 list for 2023 Food and Beverage. He’s also a part of  Division 1 Men's Lacrosse National Champion - 2019 - University of Virginia Israel Men's National Lacrosse Team.In This Conversation We Discuss:[00:47] Intro[01:38] The start of an entrepreneurial idea[02:11] Balancing personal and professional life[03:23] Facing and overcoming expectations [04:00] Crafting, testing, and refining samples[04:41] Leveraging connections for co-manufacturing[05:33] The timing from idea to samples[06:00] Pivoting in a pandemic[06:39] Capitalizing influencers and their audience[07:35] Choosing the right influencers as advocates[08:25] Valuing influencers’ authenticity over clout[09:27] Managing stress and setbacks[10:22] Shifting From Ecommerce to retail[11:01] The power of experienced guidance[12:26] Episode sponsors[15:21] Learning from hiring mistakes[16:43] Accepting constructive criticisms[17:23] Pushing through the highs and lows[17:51] Where to get Mezcla plant protein barsResources:Subscribe to Honest Ecommerce on YoutubeFeel-good moments with plant-based snacks eatmezcla.com/Follow Griffin Spolansky linkedin.com/in/griffinspolansky/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kelly Oriard is the co-founder and Chief Therapeutic Officer at Slumberkins, a children’s education and emotional health brand. She holds a dual master's degree in Marriage and Family Therapy and School Counseling. As a therapist, school counselor, and mother, Oriard is passionate about changing how we support mental and emotional wellbeing for children and families. As the author behind the character storylines at Slumberkins, Kelly is changing the way children and families can access the content and strategies, usually found in a family therapy session, in a fun, easy-to-use way that creates healing and brings meaningful moments of connection that make a lifelong impact on the emotional health of children. Callie Christensen is the co-founder and Chief Community Officer at Slumberkins, a children’s education and emotional wellness brand. Callie holds a master’s in teaching elementary education and special education. As a mother and educator turned entrepreneur, she’s on a mission to use her educational background to create an accessible, meaningful, and purposeful brand that is useful in every home and school to help support families and communities on their journeys of emotional health. Slumberkins is at the forefront of brand building online as they expand into children’s entertainment by bringing the characters to life in a preschool television series produced by The Jim Henson Company. They just launched the first-ever music album for kids & families: Together We Shine, Vol. 1. Debuted as #1 kids album on iTunes https://orcd.co/slumberkinstws They also just launched a New Affirmation App on iTunes that's free for kids and families https://apps.apple.com/us/app/slumberkins/id1627118113 Slumberkins children's show streaming now on Apple TV+ https://tv.apple.com/us/show/slumberkins/umc.cmc.4r9fjly8gp831gqkfe8ft1xrb They are making as many tools and resources available to families so they can easily integrate moments of connection and social emotional learning into every day.In This Conversation We Discuss:[00:45] Intro[01:53] A business idea for children’s mental health[03:00] From side hustle to full-time success[04:02] Continuing the momentum online[04:53] Doing your best in research and storytelling[05:30] Experiencing organic growth from social media[06:15] Achieving BHAG with the right manufacturer[07:21] Building good relationships with business partners[09:21] Establishing Slumberkins' online presence[11:00] The Shark Tank push to be full-time entrepreneurs[12:46] Low salaries for long-term business hains[15:04] A transformative experience with Shark Tank[16:40] Connecting authentically with your community[18:22] Episode sponsors[23:36] Bringing Slumberkins to the screen[25:37] Authentic relationships do the magic[26:16] The sales surge post-Slumberkins TV debut[27:22] Community feedback is marketing itself[28:20] How landing a TV series elevates a business[29:08] Seizing omni-channel opportunities[29:46] Extending parent-child connection with an app[31:12] Navigating the continuous evolution of Ecomm[33:19] Embracing the endless rollercoaster rideResources:Subscribe to Honest Ecommerce on YoutubeEducational and emotional learning products for children slumberkins.com/Follow Callie Christensen linkedin.com/in/callie-christensen-146b48148/Follow Kelly Oriard linkedin.com/in/kelly-oriard-149b48148/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Elizabeth is a seasoned expert in the field of conferences, with nearly a decade of experience in market research and event organization in the retail and finance sectors. Since 2021, she has played an integral role in the powerhouse eTail Palm Springs team, co-producing the event alongside Kristin Schoenstein. When not immersed in the world of eCommerce conferences, she calls Queens home, sharing her space with her cat Wednesday. Kristin Schoenstein has been a Program Director at Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she is the Portfolio Director for eTail, which includes producing eTail Boston and co-producing eTail Palm Springs. In her free time, Kristin lives on the East End of Long Island where she enjoys boating, yoga, running and days at the beach with her husband and three daughters.In This Conversation We Discuss: [00:49] Intro[01:21] Being a program director for industry conferences[02:28] Trend #1: the role of AI in retail businesses[03:09] Trend #2: Social commerce and live shopping[03:32] Trend #3: Launching partnerships to expand reach[05:04] Conferences bring like-minded people together[06:10] Creating opportunities for people to network[07:21] Curating relevant content from outstanding speakers[08:22] Inviting panels across different fields[09:12] eTail’s 25th anniversary: walk down the memory lane[09:56] A fun time for both attendees and staff members[10:40] Don’t do everything, divide and conquerResources:Subscribe to Honest Ecommerce on YoutubeA community of retailers launching industry conferences etailwest.wbresearch.com/Follow Kristin Schoenstein linkedin.com/in/kristin-paulick-schoenstein-0a7aa95/Follow Elizabeth Robillard linkedin.com/in/elizabeth-robillard-a3141150/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Michael Nguyen is an entrepreneur and the Founder of Fire & Brilliance who has dedicated most of his professional life to the beautiful world of jewelry. He kicked off his career in sales within the financial services sector before ever marketing a single ring, bracelet, necklace or pair of earrings. This was when he discovered that he had a natural talent in curating relationships, conveying relevance and building long-term business connections. In his mid-20’s, Michael started his jewelry career by creating custom and unique pieces for his clients. Michael was also an early adopter of lab-grown moissanite, diamonds and gemstones which led him to influence a movement that disrupted the traditional ways of doing “business as usual.” Fire & Brilliance was nominated as one of Inc 5000’s fastest growing companies in both 2019 and 2020 with its unique approach. As a graduate of the Gemological Institute of America, Michael is the host of the “Geminar” show where he provides relevant jewelry industry knowledge and insights. Outside of running his business, Michael enjoys reading, staying in shape, spending time with great company and tasting all types of fire-burning hot sauces.In This Conversation We Discuss:[00:47] Intro[01:34] Creating lab-created gemstones & custom jewelry [02:35] From corporate misery to entrepreneurial journey[03:48] Inspiration from parents and the immigrant hustle[04:35] Undergoing mentorship and first business partnership[05:50] Transitioning to online sales and Ecommerce[07:29] Mastering jewelry through experience and study[08:01] Taking a leap of faith to expand your business[08:40] Scaling up to set business up for success[09:37] Episode sponsors[12:14] Learning Ecommerce essentials from customers[13:31] Building a lasting online reputation[14:11] Streamlined user-friendly experience on Shopify[16:18] Leveraging YouTube for organic growth[17:06] Pioneering jewelry content on YouTube[17:51] Navigating paid advertising for more growth[18:43] Using different platforms to get organic eyeballs[19:33] The riches are in the niches[20:40] Breaking the silence in the jewelry industry[21:15] Increasing awareness through educational content[22:35] Using multi-channel audience engagement[23:55] Facing rising competition in the jewelry industry[24:36] Staying true to core beliefs, quality, and value [25:21] Building a community of loyal customers[26:01] The joy of being a business of celebration[26:31] Where to get quality and custom made jewelryResources:Subscribe to Honest Ecommerce on YoutubeCustom moissanite and lab-grown engagement rings fireandbrilliance.com/Relevant jewelry industry knowledge and insights youtube.com/c/FireandBrillianceFollow Michael Nguyen www.linkedin.com/in/michaelfireandbrilliance/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Emily launched clean beauty brand Concrete Minerals in 2009 with $100, and bootstrapped it into a multi-million dollar business over a decade. She took an exit in 2019, and after two years of building, launched her second brand EXOH, this time in the health and personal care spaces.In This Conversation We Discuss:[00:44] Intro[01:52] How Concrete Materials started[02:26] Growing up in a family of entrepreneurs[03:20] Boldly starting a company out of annoyance[04:44] Learning what the market really wants [05:31] Hitting rock bottom, the only way is up[06:58] Having less Ecommerce resources back in the day[07:48] Building a fan base for people interested [08:23] Leveraging the Wild West of social media[10:14] Episode sponsors[13:05] Setting your business up for success [13:59] Managing backend to support scaling[14:43] Maximizing email marketing[15:33] Finding and working with reliable partners[16:59] Doing the business in-house[17:32] Reaching maximum growth with no solid direction[18:24] Getting maxed out, the only way out is out[19:10] Taking the exit and finding people to take over[20:01] Taking a well-deserved break from everything[20:49] Getting inspired again & revisiting business ideas[21:33] Going back to business stronger and wiser[22:15] Prioritizing in-house production[23:53] Launching D2C and studying the numbers[24:27] Gathering more data and feedback[25:25] The importance of direct connection with audience[26:09] Venture capitalists investing on consumer goods[26:43] Building genuine, direct, & authentic connection [28:05] Where to check out EXOHResources:Subscribe to Honest Ecommerce on YoutubeAmazing-smelling lip balm exoh.co/Follow Emily DeLapp linkedin.com/in/emilydelapp/Schedule an intro call with one of our experts electriceye.io/connectRevolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!