Without Borders

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape. The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.  Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams. In this episode, Pauline and Bastian are joined by Nish Ratanji, co-founder of The Stack, an independent tech publication and community for senior IT leaders.  Nish launched The Stack with former Computer Business Review and Roubini Global Economics editor Edward Targett in December 2020 to cut through industry noise with agenda-free journalism, long-form interviews, and expert analysis, while also bringing leaders together through events, subscriptions, and peer communities. In this episode, Nish explains how his experience in B2B tech communications inspired him to create a media platform dedicated to serving senior IT leaders with trusted, high-quality journalism. He shares how The Stack differentiates itself from traditional trade media through its focus on original reporting, peer-led insights and a business model built on authority and community rather than clicks and advertising. Nish also discusses the evolving relationship between PR and journalism, the importance of building genuine media relationships, and how AI, newsletters, events and other emerging formats are reshaping the way technology leaders discover and consume information. Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence. For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date. 

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape. The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.  Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams. In this episode, Pauline and Bastian are joined by Sophy Caulier, freelance journalist and contributor for Le Monde, covering national and international news with a focus on politics, economics, culture and in-depth investigative journalism. With over 30 years of experience as a professional journalist across a range of publications, Sophy is also a skilled writer who trains managers to enhance their media presence. In this conversation, Sophy discusses the role of freelance journalists as the “shadow army” in modern media. She also talks about how curiosity and reporting instincts shape great stories, sharing a fascinating anecdote of landing a major scoop on Steve Jobs returning to Apple, illustrating how breaking news can emerge from good reporting rather than aggressive digging. Finally, Sophy gives her view on the changing media landscape and the value of journalism in human judgement, storytelling and turning communication into meaningful information. Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence. For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date. 

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape. The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.  Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams. In this episode, Pauline and Bastian are joined by Adrian Swinscoe, a well-respected writer, author and influential voice in the world of customer experience, and host of the Punk CX podcast. A longtime advocate for better service and meaningful customer outcomes, Adrian has spent years researching, writing and speaking about what it really takes for organisations to deliver experiences that customers value. In addition to being a writer and podcast host, Adrian has also authored several books, including a best-selling 2016 book called How To Wow, the 2019 hit book Punk CX described as a “visual slap in the face for the customer experience industry”, and an exciting follow-up called Punk XL at the end of 2021. In this conversation, Adrian talks about why bad customer service inspired him to build a career exploring and improving customer experience. He also discusses what makes compelling stories and podcast guests, and the importance of thoughtful, relationship-driven collaboration between PR professionals and content creators. Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence. For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date. 

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape. The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.  Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams. In this episode, Pauline and Bastian are joined by Stijn Goossens, producer and editor for Science, Technology, and Innovation at Business News Radio As the first media organisation to offer podcasts on on-demand audio, BNR has become a trailblazer in business broadcasting in the Netherlands. Every day, professionals and decision-makers tune in to stay up to date on the latest in technology, work, entrepreneurship, economics, and business.  Stijn oversees the presentation, editorial direction, and production of Op de zaak, a popular podcast that spotlights Dutch SMEs that have turned their businesses into real success stories. Before joining BNR, he was a presenter and editor of a weekly radio science show for NTR, where he and his co-host invited scientists to take a deep dive into their research. In this conversation, Stijn discusses how to successfully engage with BNR’s C-level business audience, what makes a truly compelling spokesperson, and why PR teams should prioritise personal relationships over mass pitching. He also shares his view on how AI is affecting journalism, the fragmentation of media consumption, and why creating genuine trust matters more than simply generating “buzz.” Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence. For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date. 

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale. This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe - from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated. Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising. In this episode, we’re joined by Diego Duchi, Fellow at the Oxford China Policy Lab and Associate Director at the Institute for AI Policy and Strategy. Previously, Diego spent more than a decade in central government, including as Head of AI Policy at HM Treasury, and also served as a Senior Advisor to Indonesia’s G20 Presidency.  Diego discusses how technology policy is developed inside government, why evidence and stakeholder engagement are central to the policymaking process, and how technology companies can engage more effectively with policymakers. He also explains why understanding the priorities of different government departments is often just as important as engaging with those responsible for technology policy.  The conversation explores the role of media, think tanks and industry bodies in shaping policy debates, how governments learn from developments in other markets, and why building trusted relationships with policymakers over time can be more valuable than engaging only when decisions are being made.  For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.