Claim OwnershipCommunications Archives - Whole Whale
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Marketing & Analytics Agency for Nonprofits
22 Episodes
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A deep conversation on the topic of shadow moderation, a feature that lets moderators on platforms like Facebook and Reddit censor posts without alerting the person who posted it. We discuss how pernicious this problem is at scale with Rob Hawkins, the founder of Reveddit, which is a tool that lets users discover which of... Read more »
The post What is SHADOW moderation & how is it silencing speech? appeared first on Whole Whale.
Have we lost the ability to have conversations with folks on “the other side”? Kamy Akhavan is debunking how to have polarizing discussions that are actually productive. Making connections with people from opposing views is hard to do but it’s very powerful when we do get through to each other. With 20 years of experience bridging divides, Kamy’s work has... Read more »
The post 3 Steps to Talking Politics Without Tearing Your Hair Out | Kamy Akhavan appeared first on Whole Whale.
Interview with Marielle Sumergido, Senior Strategist and product lead for The Inclusivity Tool by Whole Whale. Also joining in the conversation about how we think about and use inclusive language online is Leo Quintero, Founder of Quintessential Tools, a DEI Consulting company. The inclusivity tool is a tool that scrapes a URL that you input... Read more »
The post 264: Using Inclusive Language for writing online | InclusivityTool.com appeared first on Whole Whale.
Training conversation with Whole Whale team about copywriting best practices for nonprofits. Maura Paxton, Digital Optimization Manager and Sarah Homet, Digital Marketing Associate share approaches to writing ads and useful frameworks. We explore the relationship between emotional energy and the power of the right copy to evoke action. Resources: AIDA: https://www.truesense.com/ringer/aida-essential-direct-response-fundraising-truths ACCA: https://learnlandingpages.com/landing-page-design/ (lots of formulas, starting with... Read more »
The post 262: Fundamentals of Copywriting for a Cause appeared first on Whole Whale.
We talk with Megan Anhalt, the Chief Strategy Officer at Whole Whale about using LinkedIn more effectively. Why LinkedIn for nonprofits? It’s one of the largest social networks: More than 610 million users in 200 countries and territories around the globe are on LinkedIn. Over 260 Million monthly active users: An estimated 100 Million of... Read more »
The post 127: LinkedIn Strategies for Nonprofits appeared first on Whole Whale.
We talk with Meghan Nesbit, Director of Nonprofit Development at Twilio.org about how they got to 1 Billion SMS messages and how the larger company thinks about impact. Twilio is a leader in SMS and flexible messaging solutions and their approach to impact involves grants, volunteering, and in-kind use of their powerful product. We also... Read more »
The post 112: One Billion Messages for Good with Twilio.org appeared first on Whole Whale.
Sarah Durham, author of the book Brandraising and CEO and founder of Big Duck shares current trends in nonprofit branding and communications. We discuss how much has changed since the company’s founding in 1994 and what has stayed the same. The question of whether to evolve a brand or rebrand entirely is also discussed. Resources Books... Read more »
The post 104: Keeping your Nonprofit Brand Current appeared first on Whole Whale.
Acclaimed author, marketer, and teacher, Seth Godin, whose mentorship inspired the birth of Whole Whale, joins us for our 100th podcast episode. While there is more knowledge accessible today than any other time in human history, Godin contends, we’re spending our time watching cat videos instead. (Hey, some of those cat videos are trying to... Read more »
The post 100: Seth Godin on Nonprofit Strategy appeared first on Whole Whale.
We talk with Greg Thomas, Whole Whale’s campaign strategist and professional musician about the use of music and jingles for impact. How does your organization use or think about music branding, theme songs, or jingles when creating the brand image? Organizations spend tons on visual branding, videos and storytelling but all too often outsource the... Read more »
The post 099: Earworms for good – Music branding for social impact appeared first on Whole Whale.
This week on the podcast we talk with Megan Anhalt, a digital campaign expert who has worked with DoSomething.org, CZI, and Purpose. Megan shares her research and training around the elements of storytelling for campaigns and what it takes to “go viral”. We explore how nonprofits can and should take advantage of ‘crisitunities’, moments when... Read more »
The post 098: Crisitunities & other story telling campaign tactics appeared first on Whole Whale.
This week on the podcast, Chief Whaler George Weiner chats with Emily Dulcan, Online Community Experience Lead at Cystic Fibrosis Foundation. Joining CFF after 3 years as Digital Director at the Peace Corps, Emily knows from community building. She talks with George about how the Cystic Fibrosis Foundation overcomes the challenge of in-person interaction for... Read more »
The post 095: How Cystic Fibrosis Foundation builds online communities appeared first on Whole Whale.
In our final Live from SXSW episode (for 2018 at least), Olivia speaks with Sasha Samochina of NASA’s Jet Propulsion Laboratory. While everyone else was at Westworld, Olivia talks about the Wild West of VR with Sasha, one of the JPL’s Immersive Visualization Producers in Pasadena, CA after her panel, “Let’s Get Real: Practical Uses... Read more »
The post 091: Sasha Samochina on how NASA fuses science and art (Live from SXSW) appeared first on Whole Whale.
Science, y’all. Olivia is (at least in podcast terms) still at SXSW 2018, talking with Dr. James Beacham, with the ATLAS Experiment at the Large Hadron Collider at CERN, who was part of the panel Decrypting the Universe: Science and Art at CERN last month in Austin. The Higgs boson particle? The Large Hadron Collider?... Read more »
The post 090: CERN — Doing the things a particle can with James Beacham (Live from SXSW) appeared first on Whole Whale.
In the first of 2 episodes between Chief Whaler George and Account Strategist Whaler Olivia, we talk about (taco-bout?) our recent conference adventures, beginning with Olivia’s time at SXSW 2018. There were discussions on digital sanctuary, empathy, VR, blockchain, and — of course — tacos. Yes, Elon Musk did a pop-up AMA. Yes, Westworld was... Read more »
The post 087: Things We Learned from SXSW appeared first on Whole Whale.
A short podcast where George talks about a simple, yet powerful way to think about thanking your audience in order to increase the impact of your communications. Resources Thank You Economy book Donor’s Choose Drip campaign strategy Environmental Defense Fund podcast
The post 086: Using the Thank You Strategy (short) appeared first on Whole Whale.
If you think nonprofit branding is important, this podcast is for you. We speak with author, speaker, marketer, brand and customer experience evangelist, educator, and consultant Elaine Fogel, president and CMO of Solutions Marketing & Consulting LLC located in Scottsdale, Arizona. A sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations, Elaine... Read more »
The post 084: Totally Uncorked with Nonprofit Branding Evangelist Elaine Fogel appeared first on Whole Whale.
In M+R’s 2017 Benchmarks Study, cultural nonprofits emerged as the MVP in several areas. Email list size growth was more than double the overall nonprofit average (21% compared to 10%). Website visitor signup rates were simiarly higher than average — 2.7% for cultural nonprofits versus the overall average of 1.1%. This sector also had the... Read more »
The post 083: Bringing classical music into the digital age with 21C Media Group appeared first on Whole Whale.
We interview Michael Sabat, Founder of @Mssg and talk about how organizations can more easily use Facebook messaging to collect information and connect with their audience. Facebook messenger and messaging continue to grow and audiences may be expecting your page to respond with a chat experience. This episode covers different ways your organization can leverage... Read more »
The post 080: Using Facebook Messaging for Impact with @Mssg appeared first on Whole Whale.
We interview Shakirah A. Hill| Director, Digital Strategy at the Communities In Schools National Office. The discussion covers breaking down silos across the organization and how to balance data and anecdotes in storytelling. Resources Communities in Schools On Twitter @cisnational Find Shakirah on Twitter @ShakirahAdianna About Shakirah Hill Shakirah Hill is the... Read more »
The post 079: The role of a digital team at Communities in Schools appeared first on Whole Whale.
November 28th, 2017 is the big day – #GivingTuesday is the national day of giving following Black Friday and Cyber Monday. We share our predictions and quick tips for how to maximize the day for your nonprofit. Spoiler – we believe giving will pass the $200M mark, showing a 20% lift from 2016’s day of... Read more »
The post 078: #GivingTuesday predictions and tips for 2017 appeared first on Whole Whale.
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