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Craft Brewery Financial Training Podcast
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Craft Brewery Financial Training Podcast

Author: Craft Brewery Financial Training Podcast

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Financial Intel Brewed Daily
132 Episodes
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Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.Key TopicsLessons Bria...
In today's podcast we'll cover the key drivers of brewery profitability, and give you specific action steps to follow to improve the bottom line in your business. Key TopicsKey drivers of brewery profitsScorecards to measure and improve the bottom lineMost effective ways to cut costs, increase margins and grow salesHow to create a profit plan and profit routineResourcesLearn more about the brewery financial round tableWatch the video and get the financial templates: How to Drive Brewery Profi...
On today's podcast you'll hear about a new project from A-Bay Engineers called the Craft Brewing Community Dashboard.Many brewery owners and managers are looking for financial and operational benchmarking data, and this new dashboard could be just the thing.Jamie Schild, CEO and Jim Oilschlager, COO share details on the community dashboard, what it is, how it works, and how breweries can use this information to make data-driven decisions. Key TopicsHow to join the brewery community dashb...
Larry Chase is a certified Open Book Management Coach and teaches companies how to be financially transparent with all of their employees. In this podcast, Larry and I talk about brewery compensation and bonus plans. Larry shares what NOT to do, and best practices to follow if you are thinking about putting a bonus plan in place for managers or staff. Key TopicsTop reasons why bonus plans fail...and how to avoid themBonus plan best practicesHow to use mini-games to create 'early wins'Resource...
Today on the podcast we hear from Chris Overlay, CEO of Get Hoptimized, a craft beer marketing and advertising agency. Chris' company helps breweries and craft beer businesses grow with effective and affordable marketing services, from label designs, to social media ads, to strategizing world domination. Key TopicsHow much to spend on brewery marketingThe marketing metrics that matter for craft breweriesHow to use 'funnels' to bring more customers into your taproomResourcesConnect with Chris ...
Today on the podcast I'm joined by Jack Kessler and Steven Welborn from Ohanafy - the only brewery and wholesaler software platform built on SalesForce. If you're interested in growing beer sales (and learning about the financial aspects of the beer business) this podcast is for you.Key TopicsWhy it's crucial for beer producers to understand the financial intricacies of their business in today’s competitive marketInsights on how understanding financial metrics can directly impact the cash flo...
If you're ready to get serious about improving brewery profits and cash flow, the Beer Business Finance Association is here for you.The association is a network of brewery owners and managers who come together to share ideas and best practices to help run a financially successful beer business.In today's podcast, I'll share why the network came to be, and how you can join and transform your brewery financial results. Key PointsQuarterly financial round-table meetings with beer industry ...
Today we talk variable compensation and incentives with Aaron Gore, Director of Partnerships and Community at Arryved. Key Points99% of breweries in the U.S. see taproom operations as the biggest profit driverHow to align employee compensation and incentives with top brewery objectivesExamples and benchmarks to follow when setting up incentivesFirst steps to implement a variable comp plan in your breweryResourcesConnect with Aaron Gore, aaron.gore@arryved.comLearn more about Arryved POS
Michael Varda from Craft Beer Advisory Services joins the podcast and shares early insights on 2023 taproom data trends. The goal of Michaels data is to show you why customers come to your taproom and what you can do to keep them coming back. Key PointsThe #1 factor in negative experiences: It's food. What the "Food Ladder" can teach you about a customer's likelihood to come back to your taproom.Michael's mind blowing data point: 1 in 3 negative experiences are related to fir...
Today on the podcast we hear from Brynn Keenan from Grist Analytics. Brynn and I talk all about brewery data and key metrics to track to ensure cost effectiveness in production. Key TopicsCase studies of how Ninkasi and New Belgium cut production costs and increased tank capacityKPI's used to track efficiency, throughput, resource utilization and equipment performanceResourcesConnect with Brynn, brynn@gristanalytics.com Connect with other brewery owners and operators
Today on the podcast we hear from Justina Marcial, Director of Operations at Cape May Brewery. Justina shares Cape May's story of selling their distribution rights, how they build a strong culture with their 7 core values, and how they take company communication to a new level with a structured process. Key TopicsCape May's financial and business planning process, software stack and 2024 goalsSWOT planning, Swim Lanes, and Resolutions - Cape May's keys to successHow to use a busines...
Today on the podcast we hear from Dave Williams, VP of Analytics & Insights at Bump Williams Consulting.Dave shares tips on how to create a portfolio strategy for the new year. He highlights several areas where beer is "winning" and how breweries can take advantage. And we dig into pricing and price sensitivity at retail. Pricing is a big deal. Dave shares what you need to know about pricing trends and consumer behavior, so that you can position your products for success. Key TopicsTrends...
In today's podcast we share tips and tactics to build your taproom financial plan.The process of financial planning (budgeting) can be long and arduous. Today, we talk about how to make it easier and maybe even enjoyable!Key PointsHow to motivate your taproom manager to tackle the budgetThe first steps you should take when starting your planModels and explainer videos to guide you through creating your taproom financial planResourcesLearn about Taproom Success and claim your FREE MONTHTaproom...
Today on the podcast we hear from Scott Birkner from Dogwood State Bank. If you're looking to fund a startup brewery or expand existing operations, you'll want to listen to this podcast. Scott shares all the details you need to know about SBA lending and how to position yourself to get the best loan possible. Key PointsTypes of SBA loans available to breweries Eligibility requirements, interest rates and termsThe most common errors breweries make in their financial projectionsSpeci...
In today's podcast Bump Williams shares an early read on the BWC growth strategy survey. The results are...surprising. The survey is sent to hundreds of retailers, wholesalers and breweries, and asks one simple question: What are your strategies for growth in the upcoming year?The results are tallied, sorted by the most common answers, and analyzed to determine overlap amongst the companies in the 3-tier system. One of the goals of the survey is to identify where there ...
Today we hear from Andrew Coplon, founder of Secret Hopper, a mystery shopping service for taprooms and brewpubs.Andrew has tons of data to share from over 6,000 unique taproom visits. Examples include adding paper menus to increase guest spending by 25% and increasing to-go beer sales by 5x with one simple question. Key TakeawaysThe most important taproom data points to measure and manage Tactics to train and motivate your staff How Secret Hopper provides feedback and d...
Today on the podcast we hear from Metazoa Brewing Vice President Lauren Frederick. Lauren's background is in sales and marketing, but she shares her tips and tactics to learn the financial aspects of running a brewery. Many brewery operators are non-financial managers. In today's episode you'll hear Lauren's journey from sales rep to vice president and the financial knowledge she learned along the way. Key TopicsMetazoa's brewery financial planning processSoftware stack, key metrics, an...
Today on the podcast we review a tool you can use to amplify cash flow in your brewery, it's called Melio. Melio is one of the fastest-growing B2B payments companies in the U.S. and is reinventing the way customers and suppliers pay each other. You'll hear from Aaron Gervais, CEO and co-founder of Otherwise Brewing, a gluten-free brewery based in San Francisco. Aaron uses Melio to streamline customer receipts and supplier payments.Key TopicsHow to use a payment platform to speed up collection...
In today's podcast we talk brewery insurance with John Round and Shannon Prescott from the Richards Group. John and Shannon share their insights on loss prevention, creative benefits, industry specific coverages to be aware of, and trends in the industry. Key TopicsHow breweries can use creative benefits as a recruitment toolInsurance cost reduction tactics for breweriesAreas where a broker can/should add valueInsurance trends in the beer industryResourcesLearn more about the Richards GroupJo...
Today on the podcast we talk about grant seeking and grant writing with Tranice Watts If you are a brewery owner or operator and you're interested in finding grant money you'll want to listen to this podcastTranice takes us through the state certification process, how to search for grants, and how the application process works. Key PointsHow to search for grants (state and local)Types of grants (50/50 cost share or 100% funded)Keys to writing successful grant applicationsResourcesConnect with...
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