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Voice Marketing with Emily Binder

Author: Emily Binder

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Voice Marketing with Emily Binder is an award winning Alexa Flash Briefing and podcast about marketing, voice technology, and business. Host Emily Binder is an entrepreneur and a voice technology strategist and popular speaker. Hear new episodes in under three minutes every weekday on Alexa Flash Briefing (search your Alexa app or Amazon for "Voice Marketing with Emily Binder") or hear in your favorite podcast app. Subscribe free to listen anywhere at emilybinder.com/briefing. Follow host Emily Binder on Twitter: @emilybinder. Awards: Project Voice 2019 Flash Briefing of the Year - Finalist.

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Voice Search in 2020

Voice Search in 2020

2020-07-0200:57

Voice search and voice marketing in 2020 - today and what's next. How to measure success in voice marketing. Stop thinking about it like direct response. It's more like social media. See acast.com/privacy for privacy and opt-out information.
Want people to remember your message? Tell a story. Add some data and you're a shoe-in for being memorable and engaging. Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out information.
What makes someone a good podcast guest? Here's what hosts should look for when you invite guests onto your show. Ask Barry Ritholtz or Brian Koppelman or Debbie Millman or other great podcast hosts. This is what they'll tell you. And remember, shoot for maximum insights per minute instead of chewing the fat to fill time (hear Emily's briefing about this helpful frame of mind for both podcasts and books: The Charles Dickens Hangover in Podcasting.) See acast.com/privacy for privacy and opt-out information.
Don't worry about length. Go for insights per minute instead. Get help with your podcast or marketing strategy. Book a marketing consultation with Emily Binder. See acast.com/privacy for privacy and opt-out information.
52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH.See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts.See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising. See acast.com/privacy for privacy and opt-out information.
Length doesn't matter. Brevity is more valuable for busy listeners. Throw your old ideas about book and podcast length equating with value out the window. Try doing a 90-second daily Flash Briefing, you'll see that it's harder than gabbing for a half hour. Click here to subscribe free to this show, Voice Marketing with Emily Binder wherever you get your podcasts or on Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out information.
YouTube is the #2 search engine. Here's my channel that I'm using as a case study. Today I share where most of my YouTube views come from. The #1 source is not YouTube and it's not social media. If you want help with your video marketing SEO and content strategy, book a call here.And here is my "How to Start Your Own LLC - Best Tips No One Told Me" most popular video (random). See acast.com/privacy for privacy and opt-out information.
There's a daily R-rated party of raw smart business and market commentary on WallStreetBooyah's Twitch channel. The anonymous man in the bat mask is inventing a new category, quickly gaining over 6,000 active followers in months. Get up to speed on the evolution of financial news in my new conversation with Booyah and digital marketing expert John Andrews:Show notes & podcast links here. WATCH: YouTube video with WallStreetBooyah See acast.com/privacy for privacy and opt-out information.
27% of U.S. podcast listeners have a 4-year college degree – vs 19% of the general population.Where is your current audience? Which social platforms do they use? Do you know for sure? And which platforms will they use in 1 year and 2 years? You don’t know. Current audience is one thing. But then there’s this question:Where is your ideal audience?And an even better question:Where is the smart audience?Facebook is declining: 61% of respondents age 12+ report using FB, down from a peak of 67% in 2017.Facebook is in that inning of the baseball game where the crowd has started to stand up and leave because they know their team is going to lose.Put simply, gen pop is on Facebook.A more educated and discerning audience is on podcasts. That is why podcast advertising is so incredibly effectiveBrands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.65% of podcast listeners are likely to buy a product after hearing an ad in a podcast.Subscribe free to this show anywhere you listen whether that’s on a podcast app or Alexa flash briefing: emilybinder.com/briefingDo you want to get your foot in the door with voice? Or are you already investing time and effort in your podcast or flash briefing? With audio, you have to make sure that you’re publishing, tagging, and marketing it correctly or your efforts won’t pay off. Book a consultation with an expert: emilybinder.com/call See acast.com/privacy for privacy and opt-out information.
The underlying infrastructure of podcasts is RSS feeds. This is a structural limitation on what creators can do to connect the dots and even see analytics accurately. Accurate measurement is still a problem. Enable the Beetle Moment Marketing Podcast interactive voice experiences on Google Assistant or Alexa and enjoy voice control for episodes by topic or keyword. Podcasting must become more interactive to evolve out of the web 2.0 format. See acast.com/privacy for privacy and opt-out information.
32% of U.S. adults listen to podcasts at least once a month. 22% listen weekly. Your brand should create voice content like a podcast or Flash Briefing. Reach your audience in the limbic system. Be a human being, not a bunch of 1s and 0s. Create emotional connection with voice; emails - not so much. Stats via Dani Fava's article, Every Advisor Should Have a Podcast - TD Ameritrade. See acast.com/privacy for privacy and opt-out information.
33 former Facebook employees who worked at the company during its early stages, including some who helped create Facebook’s original community guidelines, published a letter on June 3. Dismayed with Zuckerberg’s hands-off policy on Trump’s posts and Zuck's defensive posture on the matter, this group forcefully pushed back. See acast.com/privacy for privacy and opt-out information.
In 1999, Napster launched. It was a pioneering peer-to-peer file sharing Internet software that emphasized sharing digital audio files, typically audio songs, encoded in mp3 format. MTV news asked founders Sean Parker and Shawn Fanning: "...You're confident that even though the technology is out there to get music for free, people will pay for it?” Sean Parker said yes, they would. People didn’t believe him. In the near future, people will be willing to pay for a digital content and social experience that is ad-free, secure, and not based on mining user data and programming people through algorithms. See acast.com/privacy for privacy and opt-out information.
This is a turning point for Facebook. A line in the sand has been drawn and Twitter will be on the right side of history. Leaders of three civil rights groups said they were “disappointed and stunned” after a call with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg about the company’s decisions to maintain posts by President Donald Trump, as reported Tuesday June 2 at 10am. In those posts, Trump addressed recent protests over the killing of George Floyd while in police custody, in a post on both Twitter and Facebook Friday may 29, saying, quote: “Any difficulty and we will assume control but, when the looting starts, the shooting starts.”end quote. Twitter flagged the tweet with a warning that it violates the company’s rules about “glorifying violence,” but Facebook took no action on the post. -CNBC#BlackLivesMatter See acast.com/privacy for privacy and opt-out information.
As Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe free to this podcast or hear new episodes hands-free on weekdays on Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out information.
22% of U.S. adults use Twitter. Closer to 50% have a smart speaker. So, smart speakers have a greater distribution platform to reach the U.S. population than Twitter does. Think about that.Twitter stats via Wordstream. See acast.com/privacy for privacy and opt-out information.
Not Customers: People

Not Customers: People

2020-05-2600:58

Consider removing "customer" or "consumer" from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan's ideas on Six Pixels of Separation episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker. See acast.com/privacy for privacy and opt-out information.
"Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media – which captures $84bn worth of global ad budgets) – was ranked as the least trusted medium, with just 17% of respondents citing the likes of Facebook and Twitter as a reputable source." Via The DrumOn average, globally we spend 144 minutes, or two hours and twenty-four minutes, on social media (via Nielsen, 2019).If you’re a brand or a business, you have to see the writing on the wall and realize that your efficacy on social channels will continue to decrease. Habits change and people change channels. If you want to discuss your marketing strategy and the best channels to reach your audience, book a consultation call with me at emilybinder.com/call. See acast.com/privacy for privacy and opt-out information.
Grab a book! According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. I am reading The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder. See acast.com/privacy for privacy and opt-out information.
The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business. Amazon CEO Jeff Bezos has said to employees:"One day, Amazon will fail but our job is to delay it as long as possible."Bezos also said separately:"Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years."Subscribe free and leave a review for this show on Apple Podcasts here. And listen hands-free: Enable the free Alexa Flash Briefing "Voice Marketing with Emily Binder" for daily updates here. See acast.com/privacy for privacy and opt-out information.
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