DiscoverVoice Marketing with Emily Binder
Voice Marketing with Emily Binder
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Voice Marketing with Emily Binder

Author: Emily Binder

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The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more.


Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast.


About your host: Emily Binder is a post-revenue startup founder in SaaS / voice AI marketing. She is an in-demand public speaker and consultant on brand and marketing, especially content strategy involving voice marketing, social media, and video. Emily is the founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the founder and principal at Beetle Moment Marketing since 2017. Emily's clients include Verizon, TD Ameritrade, Ritholtz and other billion-dollar wealth management firms, TIGER 21, Brightwell Payments, and more. Emily has been podcasting since 2012 and was originally known for transforming Budget Rent A car's marketing from the print yellow pages to Facebook in 2012, tripling revenue in one year.


Enjoy this show on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.



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726 Episodes
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Discover the crucial importance of repurposing your podcast content to increase its reach and impact. I liken your video podcast or other recorded / long-form content to a buffalo. Don't waste a single part.How to utilize every part of your podcast content over months or years—creating clips, shorts, social media posts, blogs, and more. This episode dives deep into the strategies of dissecting and sharing content, comparing these techniques to the beautiful and respectful Native American practice of resourcefully using every part of a buffalo. Additionally, I highlight the significance of planning, repurposing evergreen content, leveraging pop culture, and understanding modern audience attention spans to maximize the effectiveness of your podcast.Topics:0:10 Podcast marketing tips - use everything like Native Americans respected and utilized full buffalo1:00 Don't half-ass marketing, do it correctly e.g. YouTube descriptions and settings1:50 Shorts are top of funnel2:40 Your content is probably evergreen e.g. financial advice3:15 Investing advice for young women (DCA and lose your password)4:30 We are wired to seek group approval (tribal)4:50 What if no one likes your posts5:15 Clips or it didn't happen (my content marketing rule)6:00 Emotional body parts to hit in marketing: brain, heart, gut, or, crotch (relates to ethos, logos, pathos marketing - episode here)My podcast tools:Record or stream guests: emilybinder.com/riversideRecord self, edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearShure SM7B microphoneHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).Watch this episode: youtube.com/emilybinderNetflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.Topics:(0:15) "America's Sweethearts" Netflix  (0:37) NFL Pay Disparity(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay(2:56) Actually masculine?(5:22) Rigorous DCC life - jump splits, lack of sleep(6:36) Brand is like a cake(7:26) "Honorary position"(7:51) Reputation-enhancing work, career advice(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment(11:26) "Virtue" of selflessness(15:26) My story(16:46) OnlyFans millionaires(17:26) Book a 5-Star Show Checklist call: emilybinder.com/callRelated videos:60% of women don't. How to NegotiateTop Money Saving Reason to Have an LLCMy tools:Record + edit: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:emilybinder.com/speakingemilybinder.com/callVideos - ThinkersOne: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.Chapters:(0:00) Introduction: The meaning behind red in marketing / color psychology(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)(0:36) The importance of tires(2:14) Why fast food logos are red and banks are blue - color psychology in branding(3:30) SAD - Standard American Diet says cheap = good(5:06) Brand lives in the subconscious(5:14) Apple is a luxury brand(6:00) Who do you want your customers to become? Disney PrincessesLinks:Fascinate by Sally HogsheadBrand lives in the subconscious - video clip, VanEck Trends with Benefits podcastWho Do You Want Your Customers to Become? by Michael SchrageWhat is Sonic Branding (video)My podcast tools:Edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).Links mentioned:Body language episode: The 7-38-55 Rule for Better First ImpressionsMy favorite mic: Shure SM7B gear listAlso a great mic: Shure MV7 with desk stand $269Fine affordable mic: Blue Yeti mic $100Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gearFull podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gearVIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.My podcast tool (edit and record):Descript: Record and edit like a Word doc. With AI features: emilybinder.com/descriptHire me:Speaking: emilybinder.com/speakingConsultation / coaching call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023Timestamps:(0:07) Communication Builds Trust(0:43) Body Language - Science of Trust: Show Hands(1:20) Shocking YCharts Survey: High Rate of Advisor Switching(2:03) Cost of Losing Clients(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)(6:05) 90% of people don't trust ads(6:55) ThinkersOneLinks:Avg fin advisor CAC $3100YCharts survey HT Samantha RussellOrder videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)Related video: Why Content Marketing Will Save You MoneyVanessa Van Edwards - hands (trust)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.Topics:(00:00) Introduction to Purpose-Driven Marketing(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes-Impact on sales and cultural spotlight for Nike ($15 billion US market)-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.(3:30) Failure of Kendall Jenner Pepsi Ad(05:12) Brands and Gender Activism-Pinkwashing-Importance of pay equity(06:15) Environmental and social alignment (Meatless Mondays)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking):ThinkersOne Videos: emilybinder.com/thinkersoneConsulting: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.Trick question: How long should a podcast episode be?Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.VIDEO - Watch this episode: youtube.com/emilybinderTopics:-Episode types, lengths, guest / host, and cadence (e.g. weekly)-Significance of visuals-Misconception of podcasting as marketing expense-Unique KPIs Timestamps:(0:34) Prof G's Podcast Strategy and Episode Formats(3:56) Variety in Bethenny Frankel's Podcast(4:09) Long Game of Podcasting: Insights and Statistics(5:27) Podcasting: A Marketing Perspective (ROI)(6:11) Bethenny Frankel's Episode Types(9:28) Why Use Episode Variety(9:54) Key TakeawaysLinks:Just B with Bethenny FrankelThe Prof G Pod with Scott GallowayThe Algebra of Happiness (book)Watch more mini-pod episodes hereJoin my YouTube channel to access same-day responses, topic requests, & more perksMy tools:Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gearWork with me:ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersoneConsulting session: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?Watch on YouTubeShow notesJoin my YouTube channel- access perksVideo episodesTimestamps:(1:00) Difficult conversations: giraffe vs jackal language (watch Short)(1:37) Pop psychology(1:50) Nonviolent request(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)(3:11) Chris Voss: "it seems like..."(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony(4:26) Real Housewives loud luxuryLinks mentioned:Watch Short: The Bethenny ClauseEpisode: "Why You Need Nonviolent Communication"Blog: Microsoft’s CultureBooks "Nonviolent Communication" and "Never Split the Difference"My podcast tools:Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gearWork w/me:ThinkersOne videos and keynotesBook a session: emilybinder.com/callFollow & connect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.(0:10) Podcasting $4bn industry in 2024 (IAB)(1:36) Big misconception new podcasters have: ad revenue(3:10) 90% podfade(4:10) Value of a subscriber(6:00) Power of voice: sound is processed ten times faster than the blink of an eye(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(7:30) YouTube Shorts: biggest marketing opportunity(8:44) Wrong podcast goals(9:00) How many podcast downloads is good? (9:30) What is a good completion rate?(10:00) How many listeners you want (considered purchase)(11:00) Educated, solvent, interested(12:05) Client testimonial from Laura (emilybinder.com/call)Stats:$4 billion industry 2024 (IAB)51% of listeners pay attention to podcast ads more than other media (Edison Research)56% consider purchasing after listening to a podcast ad (Edison Research)76% convert after hearing sponsored content (National Public Media)-Spiralytics 1/12/2024My favorite podcast tools:Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gearThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast: emilybinder.com/podcastBook a call: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.(0:29) Hormozi's value equation:Dream outcome x likelihood of successdivided bytime delay x perceived effort= value.(1:30) Most brands get the top half of the value equation right.The hard part is the bottom. (Hence "easy top, hard bottom".)(4:24) When you should publish pricingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. Hear more: You Need All Three: Pathos, Ethos, and Logos MarketingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearOrder my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"Podcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm for any company that is or will be successful in the attention economy.Out for 2024:Slow talking and self-serving intros or teasers about what you're about to share (just SHARE IT!)Making people waitMaking people click somewhere else (zero click content is in)Making people fill out formsGated contentJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #3 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 2/3/2021.Links mentioned:"How to File an LLC - DIY" my accidental viral YouTube video now at 75,000 views (I said "16,000" in this recording)My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:(0:05) The Top 5 Rebroadcast explainer / intro for this month(1:05) Evergreen strategy, you can still get value from 2018 episodes(1:45) Ephemeral content mistake(2:05) Top podcast marketing mistake(3:50) #4 Most Downloaded Episode of 2023 (rebroadcast): "One day, Amazon will fail" + why Sears is not a loser brand.Jeff Bezos once told Amazon employees, "I predict that one day, Amazon will fail." And that's a fair expectation for a successful company; most do.Our first iteration of Amazon was the Sears Catalogue. In the 1800s, there were no timezones across the United States. Sears began selling watches to help keep time. We have Amazon because we had Sears -- and the story goes back two hundred years. Sears Catalogue, the railroads, and democratizing American commerce - history rhymes.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get.January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode was originally recorded 6/30/2022.Further recommended listening: Founders Podcast #329 Charlie Munger (the NEW Poor Charlie's Almanack)My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (audio / video): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons:(0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while listening ability degenerates.**The typical student graduates into a society where they will have to listen about three times as much as they read. But they're only taught to read.**(1:25) Neurology: Our brains were not meant to read but to listen (campfire). Far off vistas calm the brain, close-up text creates cortisol.(2:00) Reason #2: Our brains. We think much faster than words are spoken: Words race through our brains at speeds much higher than 125 words per minute. We receive words at a very slow pace compared with brain capabilities.Related episodes:Listening: You Remember 1/8 of What's Said (Part 1 of 2)What is vocal fry? - YouTube"The 7-38-55 Rule for Better First Impressions": 40% of attitude conveyed through tone & inflection. 4/14/2022 episodeMy favorite podcast tools:Riverside: record a podcast: emilybinder.com/riversideDescript: edit audio or video: emilybinder.com/descriptThinkersOne Videos: Order a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastCoaching session: emilybinder.com/callConnect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening:Internal listeningFocused listening360 listeningRelated episodes:School Made You a Fair Reader and a Bad Listener (Part 2 of 2)"3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder". 4/19/2022 episode"The 7-38-55 Rule for Better First Impressions" - Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection. 4/14/2022 episodeMy favorite podcast tools:Riverside: record an audio or video podcast: https://emilybinder.com/riversideDescript: easily edit audio or video like a Word doc. https://emilybinder.com/descriptThinkersOne Videos: Order or gift a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy.3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, format, and everything else are flexible.4:30 9-5 job is like a long podcast.6:00 You aren't paid by the word like DickensLinks:"Most books should just be articles. Most articles should just be blog posts. And most blog posts should just be tweets." -Joe Weisenthal tweetShorter podcasts usually have more listeners."Audiences Prefer Shorter Podcast Episodes, Familiar Hosts" - Morning Consult ProIn 2018, Dan Mineser published the first study from Pacific Content: average podcast time is 41 minutes, 31 seconds.Riverside research found that 55% of podcasts are over 30min and13.6% of podcasts are less than 15minMy favorite tools:Riverside: record a podcast: https://emilybinder.com/riversideDescript: easily edit audio or video like a Word doc: https://emilybinder.com/descriptThinkersOne Videos! Order a personalized greeting, Zoom drop-in, or keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastBook a coaching session: emilybinder.com/callConnect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joined me to discuss. Think: "This is your captain speaking..."Watch: https://youtu.be/A3ktFWE0ScY or emilybinder.com/podcastNew! Get priority replies & higher perks when you join my channel and support the show! YouTube Memberships from $2.99/mo. Cancel anytime: youtube.com/@EmilyBinder/videosTimestamps:0:30 Vocal fry on podcasts0:35 The quiet trend: why is everyone on TikTok speaking so softly?1:00 We demonstrate vocal fry1:30 Indie rock DJ voice (Pray for ATL!)2:05 Do men do vocal fry? Matthew McConaughey, Woody Harrelson, burners, Hacky Sack guys4:00 Business ladies. Fav posture / office stretch since we met in 2010Related videos:Write a Perfect Cover Letter in Minutes from 1 ChatGPT PromptGet 10 Unique Podcast Guest Questions from ChatGPT Prompt GeniusLaura Larios: Speaking with Confidence: Using Nervous System Voice TechniquesStop wearing huge headphones.MY TOOLS:1) Easily record a video podcast: emilybinder.com/riverside2) Edit audio or video like a Word doc: emilybinder.com/descriptSHOP MY GEAR:Full audio / video gear listMy mic: Shure SM7B Microphone - Complete Gear List: https://amzn.to/3snkG8DCheaper, also great mic: https://amzn.to/3MQ6H66Podcast - rate / review / subscribe: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
Peggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work.Watch on YouTubeTimestamps:1:10 Karmic contract1:55 Tips to handle extra requests2:28 Hourly rate mistakes3:37 Do you earn money or make money?4:40 Tips to avoid scope creep5:55 Paula Scher CITI logo6:11 Phrases to request extra deliverables6:30 When I give freebies7:01 Money is taboo (True Pain in Personal Finance)My favorite podcast tools:Riverside- record a podcast: emilybinder.com/riversideDescript- edit audio or video: emilybinder.com/descriptThinkersOne Videos! Order a personalized video, Zoom drop-in, or a mini keynote. emilybinder.com/thinkersoneRate / review / subscribe: emilybinder.com/podcast | YouTube PodcastBook a session: emilybinder.com/callFollow & connect:My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Get email Hosted on Acast. See acast.com/privacy for more information.
Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:Note: this doesn't apply to zero click content.Read more on the blog.Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead CowsMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersoneBook a marketing or personal brand coaching session: emilybinder.com/callSubscribe free to this podcast: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.
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