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Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service.68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot) For 86% of people, good customer service turns one-time clients into long-term brand champions (Khoros). Source: HelpScoutOrder a personalized video from me on ThinkersOne: from:Think:Greeting: a 2-minute personalized greeting, pep-talk, idea generator, or thank-you / recognition videoThink:Idea: 12 to 15 minute keynote on marketing topicsThink:Live: A Zoom drop-in to energize your next meeting or ask specific questionsCheck out all the incredible Thinkers from best selling authors to motivational speakers and business experts on ThinkersOne. This platform was co-founded by Aubrey Rosenhek and my friend, the brilliant and prolific Mitch Joel, one of North America's leading visionaries and author of Ctrl Alt Delete. Not hyperbole. Mitch's podcast Six Pixels of Separation has been a top 10 business & innovation podcast for over a decade. It was one of the first podcasts that got me into business. Second-to-none guests. Mitch's buddy Seth Godin on multiple times. People like that. Tap in on Spotify: Six Pixels of Separation.Follow me/connect:My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See for more information.
Topics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment:Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly nowHuman Design (energy systems vary between: Generator, Projector, Manifestor, Reflector) - what it means for your business and your workRelated podcast: "Is that resolution actually aligned for you?" from Human Design Buy a personalized video greeting for your team or a Zoom drop-in or keynote from me on ThinkersOne: me on social:LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See for more information.
The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb.Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout. Ries and Trout write:There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.What comes to mind for you after Uber, Band-Aid, Kleenex, and Rollerblade? Chime in: comment on my LinkedIn post here or my tweet here with your favorite top products or brands in their categories.Your challenge heading into Q1: Find a way to be the first or only in a category. It will probably be a derivative of the category you're already in (like Amelia Earhart being the first woman to fly solo across the Atlantic vs. the second person to do so - which is forgettable). Get creative. #positioningSubscribe free or rate & review this show: me on social:LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See for more information.
Running you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :)I'd rank rapport higher than Freeman does. On that note: check out "Way of the Wolf", an excellent sales book by Jordan Belfort - grab on Amazon here. I like the simplicity of Jordan's three scales of certainty required to close a sale: You need roughly an 8, 9, or 10 out of 10 on your target's certainty about:product or serviceperson (you)company or brandFollow me on social:LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See for more information.
A simple definition of leverage: To use something that you already have in order to achieve something new or better. Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podcasts/YouTube/TikTok).Hear the story of my "side hustle" from before that term existed. It was a low leverage but delightful business in 2009, an Etsy bakery where I sold jar cakes with a 1-month shelf life. #USP ... My shop was Adore a Jar Bakery (this tweet thread has the story I tell in shorter text form here.)Find out why physical businesses without code or media have lower leverage, and why SaaS has almost the ultimate leverage. But your goal in building a digital business shouldn't necessarily be getting a million users or achieving unicorn status. Even though or society worships tech gods and software is eating the world. Yes I have a SaaS startup (2.5 years into it), but oh did I love my little bakery.Small businesses that are profitable and solid with revenue and customers are the backbone of our economy in many ways. You should be proud if you have one. Many "entrepreneurs" have an idea with no product or results. Ideas are worthless without execution. A few years ago you could sell a pre-revenue idea to investors and get millions in funding. Does it make sense? Maybe. Because VCs are betters playing a numbers game. Anyway:4 types of leverage in business, in increasing order (see tweet for more):Labor - hire peopleCapital - deploy others' money or your moneyCode (software) - 1 time build, infinite usersMedia - 1 time content, potential millions of impressions, build brand, build SME, build audience to monetize laterLeverage idea and list of 4 types via Alex Hormozi's podcast, The Game w/Alex Hormozi - this is a great episode, and check out all his content for business, marketing, sales ideas and tips: "Attention is the New Oil".Follow me on social:LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See for more information.
Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time." At first, yes. When you start from zero you need to give about 6 times for every 1 ask. Once you're established and have an audience, you can get away with more flexibility which is great if you actually perform better when given flexibility.I wrote you a letter and I'm reading it here. This episode is about a calmer approach to content marketing in a world where 500 million tweets are published each day.See my latest email (the one I read on this episode - and you'll get the point of doing text PLUS voice)Sign up for my emails: free, rate and review this minipod in your favorite app or as an Alexa Flash Briefing: Hosted on Acast. See for more information.
Want to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If you're advertising or recommending products, you might as well get paid.Sign up to become an Amazon Associate: just click to share your Associates text link instead of the standard product URL when sharing a product (books are perfect for this). Level up with Amazon Idea Lists (like "Work From Home") on your Amazon Storefront - check mine out for ideas (podcast equipment recs, tech gear, etc.): links in the description of this podcast equipment setup and review are Associates links: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL SetupAmazon Associates link to a book Rubin recommended: ("You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself")Follow Rubin Miller's blog: Fortunes and Frictions Investment BlogFollow @RubinJMiller on Twitter (he recommends great books and has excellent investing advice): podcast is not sponsored. It's just a tip to earn you some money while doing what you're already doing.Subscribe free, rate and review this podcast: Hosted on Acast. See for more information.
Only 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to use melody to convey grammatical meaning. About melody: let's stop with upspeak, that pesky habit that makes a statement sound like a question by ending that sentence on a higher note. Upspeak diminishes your authority. You can practice any of these tips to communicate better today! Book a marketing coaching session with me here to work on your voice, speaking, or voice marketing (use promo code PODCAST for 10% off).Key ideas:VocalicsStress (volume) on focus wordsVoiced punctuation through pausesThe right melody for your sentenceRelated episodes (listen to these next):3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David BinderThe 7-38-55 Rule for Better First Impressions: Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection.Inspo article from HBR: Don’t Underestimate the Power of Your VoiceRate and review this show or subscribe free on your podcast app or Alexa Flash Briefing: Hosted on Acast. See for more information.
In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them? Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that figure will rise to $30 trillion, known as the great wealth transfer.How are financial advisors planning to attract and serve clients as women have a greater say in significant financial decisions? It's a challenge for this industry and how you communicate is table stakes. Marketing is at the crux and you have to adapt to evolving client needs. Book a marketing coaching session with me: Hosted on Acast. See for more information.
The first credit card is generally considered to be the Diners Club Card, which started in 1950 in New York City. The card (it was just cardboard then) caught on and grew to 10,000 members in the first year, with 28 restaurants and two hotels participating. News (October 2022): In Canada, retailers and other businesses will be allowed to pass on fees of up to 2.4% to consumers. Where we stand today: For every $100,000 you do in sales, as a merchant you pay about $2,400 in fees to issuing banks (sometimes more like $3,000 if you use Stripe or other popular e-commerce processing platforms). Will businesses actually invoke this new ability to pass on fees? Survey says:A 10/5/22 report from the Canadian Federation of Independent Business:In Canada:19% of small businesses are considering an added charge for credit card transactions to offset processing fees.26% of respondents said they will add a surcharge if their competitors or suppliers do.40% of small businesses say they are not sure yet.15% do not intend to add an additional charge.Today in the U.S.:Merchants pay about 2.4% for the convenience of accepting credit cards. Consumers reap credit card rewards.All of it is centralized finance based on a 72-year-old technology (credit cards) which monetarily benefits the middle man (banks or credit card companies) and offers the benefits of quick payments and convenience to the customer and merchant.Where is this heading? Is Canada leading a new trend in passing on merchant fees to consumers?News article: Credit card companies in Canada are now giving businesses the option to add a surcharge to purchases, which means you could start paying more when you use your credit card. Following a class action lawsuit earlier this year, credit card companies Visa and Mastercard must now provide businesses the option to add a surcharge on credit card purchases to offset merchant fees, which typically cost the business around 1.5 to 2.5% of the sale. This means that, in some cases, the cost of paying via credit card can now be passed on to the customer, rather than the company selling the goods. -Global News Canada, 10/5/2022: Paying by credit card? Most businesses in Canada can soon add surcharges for that Hosted on Acast. See for more information.
Tone of voice predicted medical malpractice lawsuits. See study here.Plus: Three tips to warm up your vocal instrument before a call or speech. Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking (see tweet). Listen to the 7-38-55 rule mini-pod: 4-minutes: The 7-38-55 Rule for Better First Impressions.New video: watch my conversation with nervous system coach Laura Larios: How to Make Your Voice More Impactful - Nervous System Tips. Hosted on Acast. See for more information.
You need powerful product positioning before you do anything else in your business. Read about the three key tenets that your product or service must have from our friends at Nine Labs: Product Positioning Strategy. Plus a personal story about online dating in 1985: VHS video dating, how my parents met and why they positioned themselves correctly. People and brands have a lot in common but not when it comes to positioning! Get more insights about positioning, product design, and UX from @ninelabs on Twitter and Linkedin. Subscribe free, rate and review this show wherever you get your podcasts or Alexa Flash Briefing (click here). Hosted on Acast. See for more information.
How to create a free audiogram in two minutes with iPhone and Spotify. You can share it to Instagram and add captions.Steps:On iPhone, start a screen recording with sound on.Start a screen recording while your podcast is playing on Spotify.That screen recording will be in your camera roll. Choose it and share it to Instagram as a story. In IG, tap the sticker for Captions and let them auto generate for each story (each 15-second segment). Correct any typos as needed (optional).Alternative apps I like to create audiograms (use the below links for promos or free Pro account access): Audiogram ( ( is an audiogram? Example: See 59-second audiograms from this show on the @beetlemoment Instagram (note - these are created in Headliner with a premium Guest template).Rate, review, and subscribe free to this show wherever you listen.Enable our 5-star rated Alexa Flash Briefing "Voice Marketing with Emily Binder" for hands-free updates!: Hosted on Acast. See for more information.
"Sell the problem you solve, not the product you have." See tweet from J Cornelius at Nine Labs (great UX design firm in Atlanta). Your challenge this week is to stop yourself every time you begin an email, social post, sales pitch, or conversation with the words "I" or "we". In describing your work, force yourself to make the word "you" the subject of the sentence instead of "I" or "we". Doing this will probably 2x your engagement. Tweet me and let me know it goes after trying it for 7 days: @emilybinder.Examples and accounts - copywriting examples and more. See the LinkedIn post with the 1900s laundry ad with copy A with "we" vs. copy B with "you". B wins.Follow Samantha Russell for marketing tips on LinkedIn - and here is Samantha's curated list of helpful people to follow for different areas of marketing and business.See my favorite Marketing Examples tips on writing a CTA (Call to Action): Four tips for writing a CTA.Subscribe to "Voice Marketing with Emily Binder" on Alexa Flash Briefing:1) Enable the Skill at the link above2) Say, "Alexa, Flash Briefing."Subscribe anywhere you get your podcasts, or leave a rating or review on Spotify, Apple, or Alexa at the easy button links here: Hosted on Acast. See for more information.
If women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it comes to buying or deciding. Your challenge: identify the skinny mirror for YOUR business. Join me at Future Proof Festival, the SXSW of Wealth September 11-14, 2022 in Huntington Beach, CA. It is going to be bananas. Watch a preview clip on YouTube: An In Depth Interview with Emily Binder - Future ProofFintech, financial advisory, wealth management, culture, impact, tech, music. Big Boi and Fitz and the Tantrums performing. Live taping of The Compound and Friends, live podcast recording of Animal Spirits and more top shows in business, markets, finance. 30-minute panels with no fluff. No pay-to-play. About diversity.Tickets and speaker lineup at P.S. Check out Advisor Circle's Creative Director Tony Concep's visual world of art on Instagram to get a feel. The speaker art and promo branding is unique: @futureproofac on IG. #futureproofac Hosted on Acast. See for more information.
Expand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. Mini-podcasts should be about 3-5 minutes for a solo speaker (like this show). For most interview podcasts, the sweet spot for episode length is 20-40 minutes. Survey stats: In a recent podcast discoverability and listening habits survey, 18.8% of respondents said they “feel put off by shorter episodes of 15 minutes or less”, whilst 32% said they “feel put off by longer episodes of an hour or more”. Source: The Podcast Host - How Long Should a Podcast Be?Tweet me @emilybinder and let me know your favorite podcast length.Mistake to avoid: a long or unappealing intro (especially for shorter shows). If you are using stock music for your podcast intro/outro, stop! It's like borrowing a clipart logo from Google Images. You risk having matching music as another show. This hurts brand perception. Level up with custom sonic branding: We compose your custom podcast music at WealthVoice, whether you're a customer or not: Request a custom sonic branding quote and hear sample music.Subscribe free to this show on your podcast app and as an Alexa Flash Briefing: Hosted on Acast. See for more information.
Your blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our latest blog post into a WealthVoice (a mini-podcast shared on Alexa).The blog post: 3 Charts: 2022 Stats on Voice Assistant Use, Smart Speakers, and Podcast Listening DevicesTry it and get voice updates (about once a month):1) Enable WealthVoice on Alexa (Quick Link) and get hands-free updates on voice marketing.2) Say: "Alexa, open WealthVoice."Or one-shot phrase to skip to the briefing: "Alexa, ask WealthVoice for the update."Check out how others are using Alexa Skills for content marketing, and get voice marketing ideas and tips: @WealthVoiceAI on Instagram.Set up your hands-free homepage and mini-podcasts: Request a demo at (where you manage your custom Alexa Skill). Hosted on Acast. See for more information.
Here's a reason you should feel optimistic in regards to inflation over the long term: Inflation was at 8.58% in May 2022 (via YCharts inflation data). This Radio Shack ad from 1991 has 15 electronic devices, 13 of which you essentially have today in a single device in your pocket (your smartphone). A new iPhone today costs about $1000.The Echo Show 5 (Amazon Alexa smart speaker) is normally $84.99, but today it's selling for $34.99 (grab one here because that's a steal). This device does most of the same things, and in ways, it does even more because it's powered by Alexa / AI and is voice-controlled.The cost of the computer alone in 1991 was $1599.$1,599 in 1991 is worth $3,431.58 today.This is Moore's Law at play, and it's also reason for hope. See my tweets with graphics explaining this: Everything from this 1991 Radio Shack ad you can now do with your phone. Hosted on Acast. See for more information.
A story about my friend whose team didn't want to pay for a $110,000/year software tool that would save them from needing at least one more employee. Are you being pennywise and pound foolish when evaluating tools for your business? Charlie Munger is one of the most prolific investors in history, in terms of both financial returns and imparted wisdom. His ideas:The company that needs a new machine tool, but hasn’t bought it, is already paying for it.The person who is in need of a new thinking tool, but hasn’t yet acquired it, is already paying for it.These Mungerisms and apply to your marketing.Resources:Book: Poor Charlie's Almanack (foreword by Warren Buffett)YouTube summary of Munger's Mental Models (18 minute video) Hosted on Acast. See for more information.
Spoken word audio listening is up 40% in the past seven years, and up 8% year over year, with the share of time spent listening to spoken word audio reaching 28% of time spent with all audio. Via Edison Research Smart Audio Report 2021 - stats hereAccording to Edison Research VP Megan Lazovick:"While the growth in listening is really astounding, what stands out from this research is the use of spoken word audio for intrapersonal needs. The young listeners I spoke with turn to spoken word audio for help navigating life's problems, making meaningful connection, and discovering new points of view - spoken word is, for some, an antidote to a superficial social media world."Real world example: Financial advisor Brian Plain makes his blog posts into spoken word audio, available as a podcast and with the audio player embedded at the top of every post. See it here: Why now is the time to take your financial temperature -- or tap in and hear Brian's blog post on Spotify show Brian Plain's Audio Articles. Simple works (retweet this idea).Do this with your blog! Bonus level up: sync your audio blog/podcast RSS feed to WealthVoice to create your custom Alexa Skill, which is your hands-free homepage. Request a demo.Book a call: help with your marketing or setting up audio for your blog? Book a 1-hour marketing consultation with me: Hosted on Acast. See for more information.
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