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Voice Marketing with Emily Binder
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Voice Marketing with Emily Binder

Author: Emily Binder

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Voice Marketing with Emily Binder is an award winning daily briefing about marketing, voice technology, and business. Host Emily Binder is the Founder of WealthVoice and Beetle Moment Marketing. Hear new episodes weekdays on Alexa Flash Briefing (search your Alexa app or Amazon for "Voice Marketing with Emily Binder") or in your favorite podcast app. Subscribe free to listen anywhere at Follow Emily on Twitter: @emilybinder. Awards: Project Voice 2019 Flash Briefing of the Year - Finalist.

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615 Episodes
The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent study in early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters article noted that the average holding period for US stocks has declined to 5-1/2 months in June 2020. The previous record low of six months was hit just after the 2008 crisis. In 1999, for example, 14 months was the average. Today, the temptation is clear: information is instant, trading commissions are low or $0. Trading can be exciting. Some people consider it a hobby. Some act like it's gambling. Statistically, more active trading is hazardous to your wealth . Adrenaline and FOMO fuel active trading and characterize our daily existence online. Nick Maggiulli's blog I mentioned - check out this post: Why You Shouldn’t Pick Individual Stocks See for privacy and opt-out information.
One of my favorite examples of marketing to the unseen real or emotional reasons behind people's behaviors vs their post-rationalization. Let's talk CPG: toothpaste. And: Thanks for answering the survey / poll about the format of this show. You guys don't really like the 5 minute episodes. I'll try and keep them to 3-4 minutes. Going forward, this show will air in 3-4 minutes, 2-3 times per week. No more daily briefing. I don't have time and quality suffers when I force it. If you are listening as an Alexa Flash Briefing, just skip ahead whenever you hear a repeat. It'll be fresh the next day or day after. If it annoys you, unsub and just subscribe to the podcast since it will only be in your feed when it's new. Nothing is set in stone. Free to be you and me. Hugs. See for privacy and opt-out information.
The Controversial HBIC

The Controversial HBIC


HBIC stands for Head B*tch In Charge. Find out the history of this term which essentially means a boss bitch / alpha female in a complimentary way. Other tokenizing terms for women in leadership or executive positions which seem more PC like "She-E-O" or "She-Boss" just don't have the zing of HBIC. But I'm not here to tell you what to call yourself. I am here however to tell you to get the f'ing money! Here's that Chamath video: "in the absence of capital, you're irrelevant..." - watch: Chamath Palihapitiya says "Get The Money". Hey listener, do you like the longer format of this still brief briefing (now a 5 minute max instead of 3)? Tweet me and let me know: @emilybinder.  See for privacy and opt-out information.
Did Corona beer sales suffer during the pandemic? Nope. As of December 2020, "profit from the beer division of alcohol company Constellation Brands, which owns the rights to Corona in the United States, rose 13% in the late summer and fall, according to Wall Street analysts" - via CBS News. Let's dig into the fantastic use of pathos, personal connection, and memorability that Corona has capitalized on in their marketing of Corona and a lime. Why is this ritual so powerful, what does the lime really do, and how can you apply their recipe for success to your marketing? See for privacy and opt-out information.
The typical worker receives 100 emails per day; top executives receive as many as 300. Here are two tips to reduce the amount of email you receive and to stop being other people's bitch. Your day is yours. See for privacy and opt-out information.
Updated stats on podcast industry revenue, acquisition activity including Spotify and Gimlet, and who's listening (the young, the wealthy, the diverse in fact). Plus, the taxonomy of podcast creators (five types of podcast publishers) according to a16z. See for privacy and opt-out information.
Behind the scenes content always performs well. Here's what's up with my new microphone setup featuring; Shure SM7B, Scarlett Focusrite Solo, and Cloudlifter. Plus a boom arm and pop filter. See for privacy and opt-out information.
Audiograms are the best way to promote your podcast on social media. They're engaging and short. People love them. Tool tip: Try Get Audiogram - it's better than Headliner in many ways. Use my link here to try it free: See for privacy and opt-out information.
Why is charm pricing so effective? Which digits in a price point increase the conversion rate? Why does $1.99 seem so much cheaper than $2.00? Here's the deal: it's all about perception and our lazy brains. Use this information to your advantage in whatever product you're selling whether retail, ecommerce, or SaaS. See for privacy and opt-out information.
We still have human beings doing marketing and writing copy because rich data and great targeting can only go so far. Power index = Reach x Engagement. Instagram has about one-third as many users as Facebook, but garners 15x the level of engagement. Based on power index, Instagram is the world’s most powerful platform. But if you don't have your product's BENEFIT vs FEATURES clear and compelling, it won't matter how well your advertising is targeted. See for privacy and opt-out information.
A new survey of a thousand Americans reveals that a whopping 97% of shoppers now consider themselves to be brand loyal. That's a 7% increase from 90% level measured in 2019. Let's talk about brand loyalty and brand experimentation. See for privacy and opt-out information.
How to use YouTube to drive more organic traffic. See for privacy and opt-out information.
Spend less time on PowerPoint and spreadsheets and more time trying to make your product the best it can possibly be, Elon says. Good advice, and blends well with idea of Alchemy from Rory Sutherland (find magic in business). YouTube video: 'Too many MBAs ruining companies,' Elon Musk explains. See for privacy and opt-out information.
How long is 700 feet? Voice user interface, or just call it an improved UX. Here's why and how. See for privacy and opt-out information.
We want to avoid confusion in any marketing. Put a play button in the video thumbnail graphic that looks like YouTube's: people recognize it. Here's how the people I polled reacted to the question of which phrasing about enabling an Alexa skill was clearest to them. Original Twitter poll here. See for privacy and opt-out information.
Always test the way you describe your products or services. You're probably not your audience. What they like may surprise you. I have some partners and tools I can share if you want to test creative on your website, app, or podcast. Contact me at or DM me on Twitter: @emilybinder See for privacy and opt-out information.
Get there first. The right kind of marketing can lower your CAC (Customer Acquisition Cost). Content marketing is better than advertising in many ways. It builds your brand. It connects you to your audience. In this video I answer the top questions I get about smart speaker / voice assistant use in my newest YouTube video about voice marketing.Who is using smart speakers, by demographic groups?Voice is the future of content. Look around: look where VC money is being invested in podcasting and short form audio content apps (think Spotify $SPOT, Clubhouse, billion dollar valuations of voice tech startups and platforms, Amazon's investment in Alexa (over 10,000 employees solely working on Alexa), and podcast platforms). Your audience is listening. If you're early to what becomes dominant and popular, you win. See for privacy and opt-out information.
Tom asked me: "Would you advise having a short commercial for your OWN company during your podcast?" Here's my answer. In short, your podcast is essentially already an ad for you. It's better than an ad. Any ads or ad-like segments that you run should be done within context of your content and not feel salesy. See for privacy and opt-out information.
About 40% of all Internet users in the US and a third of its total population use voice search. Voice is growing in popularity with an expected 9.7% increase to 122.7 million users by 2021. 71% of consumers prefer voice search to typing. Topics: legacy and authority of websites that were early to the game. Why we're already past the "What is Internet, anyway"?" 1994 "Today Show" moment with Katie Couric and Bryant Gumbel (the little mark with the A and the ring around it). See for privacy and opt-out information.
How often should you ask for ratings and reviews? Here's the subtle way Overcast does it. (Overcast is a great podcast listening app - you can try it free.) Overcast creator Marco Arment understands product: keep it simple, do one thing well, and ask for little to nothing. Don't be needy. See a screenshot of Overcast's gentle method of requesting ratings and reviews for their app in this tweet. See for privacy and opt-out information.
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