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Podiatry Legends Podcast
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Podiatry Legends Podcast

Author: Tyson E Franklin

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The Podiatry Legends Podcast will change the way you FEEL, SEE & THINK about the podiatry profession.

This podcast is where Podiatrists openly share their amazing stories, career paths, and expert business and marketing tips.

This podcast will open your mind to all the opportunities within the podiatry profession.
309 Episodes
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Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments. Part One Guests: Robert Isaacs - UK Cameron Bennet - Australia Estelle Humphris - Australia DL Walker  - USA If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) Upcoming Events - https://www.tysonfranklin.com/events YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
Dr Rob Conenello has always had the mantra, ‘Do Great Things’, and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself and encourages others to do the same. Dr Rob Conenello is a sports podiatrist and owner of Orangetown Podiatry, New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department. In this episode, we discuss: What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others). Starting as a volunteer and working his way through the state, national and internal levels of sports medicine. Getting nervous before speaking (even on podcasts). Orthotics is not sports podiatry. Learning from retailers (shoe stores), physical therapists, and athletic events. You can’t do everything in podiatry, so instead, focus on what brings you joy and happiness. It’s okay to say NO to certain things; one of the first things he said NO to was surgery. Helping athletes reach their goals. There’s Riches in Niches. Aim to be the best, and don’t set your goal to be average. DO GREAT THINGS. Associating with positive podiatrists and avoiding time with negative ones. Building Relationships = Communication & Trust. Book by Arnold Schwarzenegger - BE USEFUL “There should be a war on average.” - Dr Rob Conenello.  If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
Elan Silver was named Podiatrist of the Year 2023 at the Allied Health Awards. He owns Silver Podiatry in Inglewood, Western Australia, and his podiatry story will astound you.  He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology. After completing his first degree, he decided to study chiropractic. In his final year, he became disillusioned because he felt they did not address the lower limb, especially limb length discrepancies, and how this would affect long-term treatment outcomes for patients. Elan thought, surely you should start at the bottom and work your way up. He mentioned his concerns to a lecturer who said that's how you make your money.  This dissatisfaction led him to investigate the world of podiatry. He decided he would not work as a chiropractor and would go back to university and study podiatry. So, he packed up his life in Perth and started his podiatry degree at the Charles Sturt University in Albury, New South Wales. Upon graduating, he immediately moved back to Perth. After working for other people initially, he decided, as a mature graduate, that it was time to start working for himself. Since then, he has never looked back; the rest is history. If you would like to reach out to Elan Silver, his email address is elan@silverpodiatry.com.au and if you have any questions about this episode, you can contact me at tyson@podiatrylegends.com DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?  If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine". If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain to you the Thriving Podiatry Business Model, which I've developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk. 
Jason Feifer is a journalist and editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers.  In this episode, we discuss: Turning mistakes into positives (Smedberg's Farm, Maine) Home of the LOBESTER. His interview with Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined Why, sometimes, your effort isn't enough. You can work your ass off, and you will not get what you're looking for. But, you can learn to shift your attention to create a new version of what you wanted to satisfy the desire you had. It's Not Just About the Hustle  Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and realistic and fits better with your skill sets and the resources available, it can create something just as good.  Content creation  When you're producing content, you're not creating it for yourself; you are making it for an audience, so you better understand that audience, how to serve them, and how you can deliver it in a way that no one else can. Stop Doing What People Hate This is a quote from Jesse Cole, 'Stop doing what people hate'. Every business does things people hate, and they think it's ok because that's how things have always been done.  Think about it and make an effort to eliminate them. Why would you do it to your clients if it annoys you when dealing with other businesses?   Final Tip Treat your time like your most valuable resource. You don't spend money at total random, and you should not spend time at total random either.  Consider subscribing to Jason's weekly newsletter - One Thing Better. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business. 
PART 2 does not disappoint and is once again full of more TRUTH BOMBS for employers looking to employ new graduates. If you missed out on employing a new graduate this year, you need to listen to what they have to say.  Your job ads are letting you down.  In this and last week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.  Part 2 Podiatry Guests: Emmanuel Clironomos Mitchell Phillips Josh Taylor Evelyn Liu  Written Anonymous Submission  I asked six simple questions: Where did you look for podiatry job opportunities? Was there anything in an ad that immediately put you off? How many interviews did you have? If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024? What aspects of podiatry do you like most? Was money a deciding factor? I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.  If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Do You Think Differently from the Average Podiatrist?   If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.  My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".  If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30
This episode is full of TRUTH BOMBS? For the past few years, I have heard podiatrists in Australia complain about a shortage of podiatrists and trying to employ a new graduate is becoming ever more difficult because of higher-than-average salary expectations and other crazy demands.  Here's the truth - your job ads are letting you down.  In this and next week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.  Part 1 Podiatry Guests: Tejus Menon Nigel Kelly Oli Jones Anonymous I asked six simple questions: Where did you look for podiatry job opportunities? Was there anything in an ad that immediately put you off? How many interviews did you have? If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024? What aspects of podiatry do you like most? Was money a deciding factor? I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.  Make sure you don't miss next week's episode.  If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Do You Think Differently from the Average Podiatrist?   If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.  My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".  If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30
Podiatry Business Coaching - https://bit.ly/podiatrybusinesscoaching Dr Jessica Knight, DPM, is a foot and ankle surgeon at Northwest Community Medical Group, Chicago, where she specialises in limb lengthening, deformity correction, and limb salvage of the lower extremities. When she is not in private practice, she volunteers and does medical mission work in Honduras for the treatment of children with congenital birth abnormalities such as club foot, coalitions, and fibular hemimelia. This episode is a very inspiring story about balancing your career and family life, learning to say YES when an opportunity arises, and putting your ego aside for the greater good. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Do You Think Differently from the Average Podiatrist?   If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.  My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".  If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30  
Dr Jeffrey Jensen is the Dean of the Arizona College of Podiatric Medicine. In this episode, we discuss his remarkable career, including his wound care research at Barry University, product development and how he came to have 14 United States Patents related to innovations addressing diabetic foot ulcer offloading, post-surgical care, fracture care and antimicrobials. He is also the host of the Deans Chat Podcast, where he discusses all things podiatric medicine.  On this episode, we also discuss: Being a student at the California College of Podiatric Medicine.  Podiatric Education Podiatric Research Product Development and protecting your intellectual property.  THE 3% RULE - A rule every podiatrist needs to know if they want to get ahead in their career.   Podiatry Business Coaching Done Differently Do you think differently from the average podiatrist and sometimes feel like you don’t fit in? I did, and I want to let you know you’re not alone. And most of my coaching clients feel the same way, which is why we work so well together. If you want to evolve your podiatry business in 2024 and do not want to be a member of a cookie-cutter coaching company, let’s talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  "I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."  - Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
In this episode, I explain The Difference Between Bad Patients and Difficult Patients…. If you hang with me for the next ten minutes, you will see that there is a vast difference between bad and difficult, and only one of them gives you an opportunity to grow as a business owner.  If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com BUSINESS COACHING  Hi, I’m Tyson Franklin, and if you’re looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let’s talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
Emily Donker is a podiatrist, professional triathlete, and owner of Running Fix in Brisbane. Her business is focused on the active patient requiring podiatry, gait analysis and running coaching.  In this episode, we discuss how Emily got involved in triathlons and the progression to move her from the amateur ranks to becoming a professional triathlete, not too much different in the progression from being a podiatry student to a qualified podiatry professional.  Emily has a unique story, and I think any podiatrist wanting to know how to blend their passion and podiatry career should not miss this episode. There is also invaluable information to help you understand how a professional athlete's mind ticks.  If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com BUSINESS COACHING  Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
Dr Peter Lovato, DPM, shares his journey from being an associate to becoming a partner at Northern Illinois Foot & Ankle Specialists and why he gets excited about pursuing perfection, not perfection itself, that keeps him on the path of continual learning and skill development. We also discuss finding employment, especially in the early years of your podiatry career, at a practice where you feel like you fit the culture because, in the long term, team culture is everything. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com BUSINESS COACHING  Hi, I’m Tyson Franklin, and if you’re looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let’s talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
This fascinating episode tracks Matthew Cichero's pursuit of surgical excellence in Australia and the UK. We follow the trials and triumphs of his medical journey from Brisbane to London through setbacks, breakthroughs and hard-won victories. Matthew's passion for podiatric surgery compelled him to seek training opportunities globally. After earning his degree in Australia, he honed his podiatric skills initially in Singapore before returning home to Australia to balance building a practice in Brisbane and start his master's degree.  After training as a Podiatric Surgeon in Australia, Matthew took a chance to relocate to the UK, which is where he still resides today. He is a Consultant Podiatric Surgeon at the Great Western Hospital, Swindon, UK. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com BUSINESS COACHING  Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist.  Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems.  "Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients".  Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM The process is quite simple: Attract patients with excellent website content and SEO.  Once they're on your website, convert them to an appointment or give them further information in exchange for their email address.  When you have their email address, you should market to them.  We also discuss: Using Google and YouTube searches for topics.  Refining your perfect patient and creating content for them, and only them. Make your content specific.  Making your patient the hero of the story.  Building a Storybrand.  Creating a "Foot Freedom Plan".  Write about what the patient wants, not what you do. Giving patients a simple plan to follow.  Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised.  The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed.  If you have any questions about this episode, you can contact Tom Foster at tom@fosterwebmarketing.com to you can email me at tyson@podiatrylegends.com BUSINESS COACHING  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it. This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville, Tennesee, to catch up with my friend Jeff Petersen and stay at his music studio, Interstate Music. My final destination was Chicago to run a podiatry marketing workshop and attend my first NFL game (Chicago Bears V Las Vegas Raiders). In summary, it was a trip full of unexpected ups and downs, but in hindsight, those ups and downs made the trip memorable and gave me many personal takeaways. If you want to read my full 2500-word blog article, you can visit the Podiatry Legends Podcast Website at www.podiatrylegends.com and look for Episode 302.  BUSINESS COACHING  Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can visit my website, www.tysonfranklin.com or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 
In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care. Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work. Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link https://www.youtube.com/watch?v=h89FY246ozc and the audio is on the podcast.  If you have any questions about this episode, please email me at tyson@podiatrylegends.com PODCAST SPONSORSHIP Are you looking for an exciting opportunity to expand your brand’s reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE BUSINESS COACHING  Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can go to my website www.tysonfranklin.com for more information or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. If there are no current events scheduled, there will be some soon.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN?  Podiatry Business Owner’s Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.
This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner.  We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics.  Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance. Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats. Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees. If you would like to contact Hayley, you can send her an email at hayley@foundationpodiatry.com.au, and if you have any questions about this episode, please email me at tyson@podiatrylegends.com PODCAST SPONSORSHIP Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at tf@tysonfranklin.com or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS.  YouTube Have you checked out my YouTube Channel - TYSON E FRANKLIN?  Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.
SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas.  Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great. If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit. If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.   All you need to do is email me at tf@tysonfranklin.com; or go directly to my online calendar to schedule a free 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.  YouTube When you get the chance, take a look at my YouTube Channel, Tyson E Franklin. 
Rebecca Eakins, from Buderim Foot & Ankle on the Sunshine Coast, Queensland, is one of the most inspirational and down to earth podiatrists I've had the pleasure of interviewing. After graduating with dual degrees in Podiatry and Human Movements from the Queensland University of Technology (QUT), she worked on the Sunshine Coast before eventually moving back to her North Queensland hometown of Ayr to be closer to family. Several years later, in February 2020, Rebecca returned to the Sunshine Coast to open her own podiatry business, just before the COVID-19 pandemic hit. Through perseverance and community involvement, Rebecca overcame these challenges to establish a thriving clinic. She enjoys helping everyone, from children to athletes, maximize their health through podiatry. Rebecca's story shows that you can achieve your dreams, even in the face of adversity, with passion and grit. If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.   If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver. 
Cameron Bennet is the owner of My Family Podiatry, a private practice on the north side of Brisbane, and he is passionate about providing the highest level of patient care and elevating the standard of the treatment supplied by podiatrists. He initially worked in Tasmania and Brisbane for a big corporate company, which was great because he always knew he wanted to have his own business and thought this was the best way to gain experience as a podiatrist and seeing how a podiatry business was managed before heading out on his own.  In this episode, we cover: Why new graduates underestimate their abilities early on in their careers.  Starting small and limiting your overheads when you first start your business.   Getting out there and educating referrers and the general public.  Employment mistakes. It's essential to get the right person that fits your team.  Having enough confidence to have a crack and not give up too early when treating patients.  Imposter syndrome and how it impacts our perception of ourselves in the healthcare arena. Our scope of practice far exceeds other allied health professionals.  The dirty 'S' word - Sales.  The importance of sales and sales scripts in healthcare. Sales scripts help to overcome feelings of doubt.  Some podiatrists don't like the word sales, but if you're rebooking patients, you're selling. Building confidence through small wins.   Delivering confident treatment plans and transferring that to your patients with planned treatment pathways.  If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.   If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver. 
If you're new to marketing, this book, This is Marketing by Seth Godin, is not for you, but if you know you love marketing and you've enjoyed Seth's other books, then you're going to love it.   To be honest, it's not an easy book to read, but we guarantee that if you give this book the time and effort it deserves, you will be wiser for the experience. (Reviewed by Tyson E. Franklin and Carly O’Donoghue from Stepping Out Podiatry).  Available from Amazon If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com PODIATRY BUSINESS COACH  Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.   If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.  YouTube Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos. Podiatry Business Owner’s Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
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Comments (1)

Debra Ayres

Enjoyed hearing your story Nicola.

Oct 10th
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