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Podiatry Legends Podcast
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Podiatry Legends Podcast

Author: Tyson E Franklin

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The Podiatry Legends Podcast will change the way you SEE, FEEL & THINK about the podiatry profession.

This podcast is the place where Podiatrists openly share their amazing stories and career paths, and expert business and marketing tips.

This podcast will open your mind to all the opportunities that currently exist within the podiatry profession.
244 Episodes
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Estelle Humphris is a South Australian podiatrist who took up positions in country health, wound care and routine podiatry upon graduation. As time passed, she felt her knowledge of biomechanics and gait was slowly slipping away.   When she asked for help from senior mentors, she felt they were overwhelmed by the enormity of the subject and were unclear on where to start. Mentors told her to watch people walk in her local shopping mall and watch every client in the clinic. Estelle wasn't satisfied with this and made it her personal goal to work on her gait analysis skills and constantly ask her seniors questions on specific cases. She then thought: "how good would it be if she could put everything she had learnt into one resource for herself and others to reflect and learn from"...and so The Gait Movement online course was born. What else did we discuss on this episode: Taking a Gap Year between years two and three and living in Germany. Discovering she was Dyslexic in her third year and understanding why she had to work so much harder than everyone else. Modifying how she learns.  Being scared to ask questions as a new graduate and not wanting to be seen as stupid.  How close she got to leaving podiatry.  Imposter syndrome.  Estelle used to find initial consultations created a lot of anxiety because she didn't know what foot problem would come through the door until she learnt that all she needed to do was get through the first appointment. After the first appointment, she had time to prepare for the review appointment.  The Gait Movement Online Course is designed for new and recent graduates or podiatrists who may have lost some of their biomechanical and gait analysis skills. To learn more, visit her website www.thegaitmovement.com.au. You can also connect with Estelle on Instagram, Facebook and Linkedin at The Gait Movement.  Final Tip - Don't be scared to ask questions, and know that you're not alone. If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. By the way, I only work with podiatrists. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts, quick business tips and life hacks.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  SAVE THE DATE - Friday, 21st and Saturday, 22nd of July, 2023. Jonathan Small will run a 2-Day, Work Smarter, Not Harder LIVE workshop in Brisbane, Queensland. There are ONLY 30 seats available, and booking details will be available soon. If you'd like to be added to our 'Priority Booking List', please email me, and I will ensure you're given 24 hours notice before bookings are open to everyone else.  
Dr Stephanie Oexeman is the owner of Oexeman Foot And Ankle, Chicago, IL. and hosts the She's a DPM Podcast. She specialises in lower limb peripheral nerve pain and injuries and is passionate about helping people with chronic pain and motor function disorders.  In this episode, we discuss the following: Expanding niches in our field – there are many opportunities to become good in one area. Ask yourself the following questions:  What are the conditions you read about the most? If you get a podiatry magazine with twenty articles, what is the first article you're attracted to? What article do you read past the abstract? Working together as a podiatry community. Why she started the, She's a DPM podcast.  Why you need to have an abundant mindset and not a scarcity mindset. Building your skillset. We have to STOP podiatrists eating their young.  FINAL TIP: Get comfortable with being uncomfortable.  If you want to connect with Dr Stephanie Oexeman, you will find her on Instagram at @droexeman and on Linkedin. Her email address is droexeman@gmail.com If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit. By the way, I only work with podiatrists. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment. Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 
Today, I am joined by four podiatry students from the Queensland University of Technology, Brisbane. The purpose of this episode was to better understand what they have learnt so far and how it feels to be heading into their final year of study and then finding employment.  My guests are Evelyn Liu, Caitlin Leslie, Bridget Hayward and Josh Taylor, who was my guest on Episode 185: Podiatry Trumps Accountancy.  These are the questions I asked: What interested you most about podiatry? How exciting is it, knowing you’ve only got one year to go? What part of podiatry are you enjoying the most? Which parts of the profession excite or concern you? What type of work are you looking for when you graduate? Will you stay in Brisbane? Have you considered working overseas? Do you wish there were areas of podiatry that you got to spend more time on at University? Towards the end of the recording, I let them turn the table on me to ask a few questions.  If you have any questions about this episode, please email me at tf@tysonfranklin.com Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit. By the way, I only work with podiatrists. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment. Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 
Bart Stenhouse is a 2022 Southern Cross University graduate, and he is living the dream. At age 35, he decided to go to university and study podiatry when he realised his love for music and that a 20-year career as a professional musician would not buy him a house. Bart has been able to mould his old and new careers together by working as a podiatrist part-time in two capital cities in Australia. He currently works in Brisbane and Adelaide, allowing him time to perform in various parts of the country on weekends.  Bart sent me an email after listening to Episode 109: Understanding Biomechanics Using Guitar Chords and told me that this particular episode gave him a little more clarity and understanding of where his knowledge was at with biomechanics as a new graduate.   "Like playing the guitar, I was an amateur for a long time before I became a professional. Learning Biomechanics is no different."  If you would like to connect with Bart or maybe have him at your next work party, please visit his website www.bartstenhouse.com. If you have any questions about this episode, please email me at tf@tysonfranklin.com. And if you're looking for a Business Coach who thinks differently and has a proven track record of helping podiatrists succeed, get in contact with me and let's see if we're a good fit.  YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business videos.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment. Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 
Many podiatrists are leaving the profession quite early in their careers, and there have been a lot of recent talks about what we can do to stop this from happening and, at the same time, how we can improve the profession heading into the future. So I thought, why not invite several podiatrists onto the podcast to share their thoughts? The purpose of this episode is not to solve all the issues we're facing but merely to spark the conversation.  On this episode, I have been joined by Richard Chasen (Victoria, Australia), Timothy Shea (California, USA), Sean Savage (Ireland), Bharti Rajput (Scotland), Bronwyn Cooper (New South Wales, Australia), Jonathan Small (England) and Judi Pascoe (Queensland, Australia).  If you enjoy this episode, please tell your podiatry friends to listen, as it's essential for as many podiatrists as possible to think about how we can ALL improve the podiatry profession.  You may also want to listen to Ep 209: Why I Left Podiatry (Part 1) and Ep 210 (Part 2).  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit. Also, I only work with podiatrists. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment. Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 
This is a solo episode, and I chose to go solo because it is the last episode for 2022, and I wanted to talk about a few essential topics that I think will make 2023 a more successful year for you, your career and your business. I've titled this episode, It's No Secret There's Money in Podiatry, and even though that is the same title as my 2014 book, the information I'm about to share is not in it. Important takeaways from this episode: Every big business started as a small business – Apple, Facebook and Nike all began as small businesses. Your attitude will determine your success – For every business screaming doom and gloom, another company is doing exceptionally well, which applies to every industry. "Whether you think you can or think you can't, either way, you're right". – Henry Ford. There are three things you must do: Set Business Goals – You must review them often because life tends to get in the way. Develop Business Systems – A business with systems will always sell for more than a business without systems. Understand Marketing Basics – This skill is required to avoid being ripped off and taken advantage of. If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit. Also, I only work with podiatrists. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment. Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 
What does Care Differently mean? If you want your business to be different, you've got to care about your clients differently, and giving them a discount does not mean you care; it only means you're trying to be cheaper than your competitor down the street. If you put your client's needs first, the rest of your business will fall into place naturally. My guest, Jeff Peterson, is the owner of Interstate Music in Wisconsin, USA, an online music business with a Musician's First Mindset. Jeff's marketing strategy with Interstate Music is mind-blowing and utterly different from how marketing is usually done in the music industry. It is pure genius, which is why he won the top honours at the Wisconsin Small Business Awards. I've always said you should learn from what others are doing in different industries and ask yourself, how can I apply that in my business? In this episode, Jeff and I discuss the following: The power of storytelling and how it can emotionally connect with the receiver. Human nature is about connectively. You either connect or don't connect with people, which can make everything or break everything in business relationships. What makes a person think they are good enough in their career to lead the charge to be an expert in their industry? Don't die with the music (or knowledge) still in you. The benefits of sharing what you know with others. You don't have to have all the answers. Business didn't come naturally; it was something I had to learn. When your business gets bigger, people will take potshots at you. What Jeff learnt taking over a business that went into bankruptcy and the importance of understanding the numbers of a business. Hire Good People When you're looking for people to join your Team, you should hire good people, not good resumes. They either have it or they don't. If they don't, they're not for you. Care Differently You've always got to consider what your customers want and need and whether you can provide it. You cannot keep being the same as everyone else and expect a different result, and simply saying you care more or giving discounts to beat your competitors does not mean you do.   You need to show them you care more with your consistent actions. You must find out what truly matters to your customers and deliver on that. At Interstate Music, they developed a Musician's First Mindset; they take what they do for a living and help them develop it further. They help them create content (video, photos, etc.) and work with them to develop their exposure in the industry. By building authentic relationships with Musicians, Jeff and his Team at Interstate Music are building long-term trusting relationships within the music industry. If musicians buy their equipment from Interstate Music in the future…well, that's a bonus. Do you have a Client First Mindset or are you focused on your needs?  Slow Bleed & Loss of Energy If you focus too long on your competition and not on your own business, it is a death spiral and slow bleed for your business, especially if they are not spending time thinking about you. Be aware of your competitors, and pay attention, but don't become obsessed.  Everyone gets into business for a reason, and there will always be some form of energy behind them making this decision. Don't waste your energy worrying about what everyone else is doing. If you do, you won't have the energy to work on your own business. Social Media Don't use social media platforms just because someone else is doing it. Ask yourself, will this platform work for my business? Are my ideal clients using this platform? If they are, work on a long-term strategy to make it work for you, don't just follow what everyone else is doing. The Power of Marketing When we recorded this podcast (and YouTube video), Jeff and I were drinking a can of Liquid Death, which is just a can of water. There's no screw top lid, which makes it slightly impractical and not very portable, but it is cool, and they have marketed it exceptionally well. Their tagline is 'Murder Your Thirst'. Jeff and I agreed you don't have to do something new, but you need to market it better or differently. How can you apply this idea to your podiatry business? What can I do to charge a premium in my podiatry business? Adapt Over Time You should be evolving and adapting your business over time. You should be updating how you do things. You should always be looking for a different perspective. Staying the same while others are moving forward means you are falling behind. You don't do this just for your patients; you're also doing this for your Team. They need to know they are in a progressive business.   Your Team needs to buy into your vision for the future. Learn & Share If you make a mistake or do something wrong, you've got to be able to work out why it was wrong and learn from it, and when you learn something new, share it with those that will listen.  Don't keep it as the best-kept secret. If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30 YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Suppose someone in your family needed medical treatment. Would you be happy if the treating doctor only gave them limited treatment options because they had a limited skill set, or would you prefer the doctor explained ALL the available treatment options, even if it meant they had to refer them to another doctor or specialist?   This is the basis of The LOVED ONE's Test.  Jonathan Small has appeared on this podcast nine times. I keep inviting him back because he delivers relevant, practitioner-driven content every time, and The LOVED ONE's Test is no different. He is also the owner of Health First Foot & Gait Clinic in Southam, UK.  In this episode, we discuss the following: Informed Consent. The Patient Experience.  Providing the best level of care. Building trust with your patients through referrals, don't be afraid of losing patients. Suppose you cannot treat a particular problem. In that case, it is better for the profession if you can refer them to another podiatrist that can treat the problem instead of referring them to a Physiotherapist or General Practitioner.  If you have any questions about this episode or Jonathan's Work Smarter, Not Harder 2-Day Workshop in 2023, please email me at tf@tysonfranklin.com. Jonathan referred to a television show called Bottom. Here is the link https://www.youtube.com/watch?v=Y-hNbPBMPkQ Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email me and let's chat to see if we're a good fit for each other. Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Did you know I co-host a second podcast show called the Podiatry Marketing Podcast with Dr Jim McDannald, DPM, aka Big Jim Mac? At the beginning of January 2022, Jim and I thought it would be fun to create a podcast about the two things we loved most, Marketing & Marketing. Each week we take turns interviewing each other. Jim interviews me on a particular marketing subject that I'm passionate about, and then on the alternative week, I turn the tables on Jim, and he gets to choose the topic. Most episodes are less than 25 minutes long, making them easy to consume and grasp the BIG IDEA from each show. If you enjoy the Podiatry Legends Podcast, you will also enjoy the Podiatry Marketing Podcast.  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Jim and me via the Podiatry Marketing Podcast website at https://www.podiatry.marketing/contact/. Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other. Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Kirsten Sinclair is a Scottish podiatrist who qualified from Queen Margaret University in 2001. She believes that if you’re unhappy with any aspect of your podiatry career, you need to take action and change it.  Kirsten initially worked in the NHS; however, after falling pregnant with her first child, within the first 12 months of her employment, she was not allowed to return to the NHS part-time. She was given a choice; work full-time work or leave the NHS. Kirsten decided to leave the NHS and instead developed a part-time home visit service to work around her children.   From Routine Care to MSK In 2018, after her children had grown up, Kirsten decided to open her own stand-alone private practice, some 17 years after graduating, and as Kirsten puts it, “it’s never too late”. However, after doing home visits and routine care for 17 years and not using her MSK knowledge, it did take some time for her to transition back into this area of podiatry. She found attending biomechanical seminars and weekend workshops and asking questions, especially from her orthotic laboratory, was especially helpful in improving her MSK skills. “If you want something bad enough, you will be prepared to do the work”. Bigger is Not Always Better Kirsten learnt that owning her own business can be stressful and bigger is not always better. You have far more responsibilities and stress when you expand and take on more team members. The stress of business ownership was difficult, and she often asked herself if going bigger was a good idea or if she should have stayed small and continued to work as a solo practitioner.  “I think a lot of podiatrists as themselves this same question”. Therapeutic Lasers In 2019 Kirsten was introduced to therapeutic lasers (aka photobiomodulation therapy/PBMT), which changed everything for her. Before this, she only used shockwave therapy but found laser therapy far more effective. In 2021 she started working for Celtic part-time and then in January 2022, decided to transition again from business ownership and take on a full-time position as a clinical demonstrator and trainer, teaching others how to use MLS laser to benefit their patients, their practice and them as practitioners. You can connect with Kirsten on Facebook: @kirstenatceltic or via email at ksinclair@celticsmr.co.uk.  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other. Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Most podiatrists know they should shoot more videos, and they want to shoot more videos, but it often seems complicated and time-consuming. Well, this podcast will solve this problem once and for all.  Kirsty Nancarrow & Suzie Cray from eMotion Video Training & Production explain that all you need is your iPhone or Android and a few simple Apps, and you are well on your way to creating some mind-blowing and engaging videos that will WOW your patients.  More detailed notes can be found at https://www.tysonfranklin.com/podcast/podiatry-legends. If you are looking for a Podiatry Business Coach who coaches differently, please visit https://www.tysonfranklin.com/Coaching For details on the next 12-Week Podiatry Business Reboot - https://www.tysonfranklin.com/Coaching/REBOOT    
If you think entering business awards is a bit WANKY, we're here to tell you it is the exact opposite. Joe Keain is the co-owner of Pod Fit Podiatry, and he was named Australian Podiatrist of the Year at this year's Allied Health Awards. Joe and I encourage all podiatrists to step up and positively represent the podiatry profession when the opportunity arises.  This year there were over one hundred podiatrist submissions, and in this episode, Joe explains the five key questions he had to answer that formed a major part of his application.  We also discuss the benefits of entering awards, whether you win or not, and how to use the awards process in your marketing to build social proof with your community.  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30 YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Zoe Wilson is an MSK Podiatrist based in the Lake District in the north of England and the owner of ZW Clinics and ZW Footcare Solutions. After completing her degree in 2015, she studied and completed her Master's in Theory of Podiatric Surgery in 2019.  Zoe worked as an employee in various settings across the UK, but she had a burning desire and passion for working for herself. She opened her first practice in 2017, ZW Foot & Ankle, and opened her first multidisciplinary practice in November of 2021, ZW Foot & Lower Limb Centre. In this episode, we discuss the following: Her burning desire to work for herself.  What she learnt opening her first clinic.  Why practice ownership is not for everyone. Why she likes to move forward when others are cautious.  Winning a major business award in the UK and what you learn about yourself and your business as you move through the process.  Why business awards are great for the podiatry profession.  How she developed her footcare product range.  Giving back to the profession that has done so much for her. On the 4th and 5th of February, 2023, together with Dr Dough Richie, George Flanagan and Martin McGeough, they will be running a two-day event, Diagnosis, Prescription and Casting of the Richie Brace. For details, you can email Zoe at zwfootankle@gmail.com. Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.  Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.
This week's podcast episode is a solo show where I review my most recent USA trip, visit Interstate Music in Wisconsin, a few cool Podiatrists in Illinois, and attend my favourite business event on the calendar, Business Black Ops in Tempe, Arizona. I also approached this holiday (work trip) with a different mindset; I approached it with the intent to learn something new or experience something new every day...AND I DID. To read more detailed notes, please visit my website  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30 YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Geoff Dowling initially studied prosthetics and orthotics at university and then went back to complete podiatry. Geoff worked closely with a foot and ankle surgeon for three years and saw many foot and ankle pathologies. Through this experience, he also saw a lot of ineffective orthotic devices.  After starting his clinic, Geoff was disheartened to see orthotics that were not providing patients with the best clinical outcome, so together with his wife Noura, they decided to design a new type of device, Modulign Orthotics.  If you want to connect with Geoff, you can email him at geoff@modulign.com.au. If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30 YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Kent Sweeting graduated from the Queensland University of Technology, Brisbane, in 2004 and over his career, he has kept saying yes to every opportunity presented to him.  This 'just say yes' attitude has been integral to developing his career from clinical podiatrist and owner of Performance Podiatry & Physio to researcher and eventual owner of Queensland Orthotic Lab. In this episode, we discuss the following: Why he decided to leave a well-established running clinic to pursue a broader scope of podiatry practice.   Setting up his practice with his brother.  The tough learning curve of business ownership. Patients can wear you down over time.  Buying the Queensland Orthotic Lab. Why saying yes made a huge impact on his career.  Saying YES leads to other opportunities. Some you don't see coming.  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Comprehensive Treatment of Hallux Limitus: Myofascial, Musculoskeletal & Mental Considerations.  Hallux Limitus can be a debilitating and painful condition, progressively worsening if left untreated or treated incorrectly, and my guest, DL Walker, is a Corrective Manual Therapist specialising in foot and ankle dysfunctions. In this episode, DL will explain her approach to successfully treating hallux limitus and how you can immediately apply this knowledge to your patients. We also discuss: Why it is important to get to the root cause of hallux limitus. When it hurts is more important than how much it hurts.  Predisposing Factors: Biology versus Functionality.  Why do you need stability in order to have mobility? Release, Realign and Reinforce the joint.  What is Functional Manual Therapy? Are you looking at a restriction problem or a stability problem? Five important processes: Reduce Inflammation Protect the joint Stabilisation Mobilisation and release of connective tissue around the joint.  Adjust the mindset.  If you would like to connect with DL Walker or learn about any of her upcoming courses, please visit www.dlwalkerconsultant.com If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Dr Brandon Macy is the owner of Clark Podiatry Centre in Clark, New Jersey, and he has run a very successful solo practice for the past 41 years. As his business grew, he did consider employing another podiatrist; however, bigger is not always better, so he decided not to go down that path and instead focus on training his team and making his business more efficient. Within his business, he has also established a niched paediatric practice called the New Jersey Children's Foot Health Institute, and even though he is a solo practitioner, his business joined the New Jersey Podiatric Physicians & Surgeons Group (a supergroup) in 2014. In this episode, we discuss: Not getting overwhelmed as the business grows. How and why he set up a niched paediatric business within his primary business. The benefits of joining a supergroup. Why do you need to connect and network with others, especially as a solo practitioner? The importance of finding your patient's WHY. Why do they have a foot problem? How coaching helped him establish his niche. How you can run a solo business and still have a life. If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
For the sake of the podiatry profession, every podiatrist needs to start valuing what they do. They need to back their knowledge and skills when treating foot and ankle problems, and they should never take a backward step when dealing with other healthcare providers. My guest, Dr Richard Chasen, is the owner of The Lower Limb Clinic in Melbourne, Victoria, and was previously on Ep 99 – More Than Just A Pod; on this episode, we discuss why most podiatrists live the life that happens to them instead of the life they want. Misconception When it comes to your career, you have the choice to do what you want, and GPs should not control you, nor should they be in a position not to make you sink or swim. Also, there's a misconception that allied health professionals are a diluted version of a GP. This is not true; we are all professionals in our own right. If you don’t believe in what you do, why should your patients? Communication & Discounts What you say to a patient only accounts for 8% of your communication; the rest comes from your body language and facial expressions. If you're giving patients a discount or spending more time with them each consultation, it's useless unless the patient is aware you are doing this. If you provide them with a discount, point it out. If you're spending more time with them, over and above what you usually would allow, make sure they know this. You lose value in the consultation by not communicating all the extra things you for them that they may take for granted. Extra Time May Be Hurting Your Business When you spend extra time with patients because you do not have a patient booked immediately afterwards, do you know it could annoy your patient, especially if they need to be elsewhere? They may be asking themselves, is this going to happen every visit? Or, they get used to the extra time, and when you cut it back to the correct amount of time, they will think they've been underserviced. Price Rises As soon as you put your prices up, it adds value to your skill set. Patients chasing the cheapest podiatrist don't care who they see or the quality of the work.   If you value who you are, your patients will value you as well. How Do Podiatrists Run A Bulk-Billing Business? The only way a podiatrist can run a bulk-billing practice is by not knowing their numbers or not understanding how revenue and profits work. Or, they've set the bar so low for themselves and over time, they have devalued who they are and what they do.   You can't say you're the best at treating a particular problem in the foot and ankle and then not charge correctly. Incongruency will kill your business. Side Note If you needed neck surgery and one surgeon said they could do it for $4500 and the other said they would do it for $450, who would you choose and why? 7 Things That Happen When You Charge More? You provide a better patient experience. You can attend better CPD (National and International) You can attend more events, conferences and workshops. You'll have more up-to-date equipment. You can offer more treatment services. You'll have a happier team. You'll be a more content employer, parent and partner.  If you think you’re not worth what you’re charging, then you’re right. Give Patients an Experience When patients visit your podiatry business, you need to make their visit an experience, not just a transaction. No different to going to a top-end restaurant. Be the Best If you want to be the best in the foot and ankle space, and you think podiatrists are the best profession to look after that space, you have a responsibility to do a couple of things: You've got to be the best at it, and you've got to know your stuff when it comes to treating the foot and ankle. You've got to communicate with other people (referrers, etc.) to help them understand that their patients are better off seeing you because you're in the foot and ankle space all the time. Educate the patient to help them understand the importance of their treatment. Final Tip You have a responsibility to be a podiatry futurist. Where will the world be, and what is the next stage for podiatry? Try and skate to where the puck is going to be, not where it's been.    If you have any questions about this episode, please email me at tf@tysonfranklin.com  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
Kirsti Mann is the owner of The Dance Clinic and Highett Podiatry in Melbourne, Victoria, and she is known as the Dance Podiatrist and renowned for her work with dancers. Kirsti enjoys the challenge of a difficult injury, and her ‘Return to Dance’ program has been instrumental in building a collaborative environment with teachers, other allied health professionals, doctors and the dancer to achieve the best outcomes for each dancer. In this episode, we discuss: Opening her first business within 12 months of graduating. Positive and negative experiences with employers. Why it’s the employer’s responsibility to look after new graduates. The need for Dance Podiatry. Pre-Pointe Assessments Creating a sub-business based on your interests. Spending time on your special interests within podiatry will make your job and career far more exciting. Approach your employer and talk about the special interests you have. They may be excited to help you introduce this special interest into the clinic. At 32 years of age decided to have a baby via IVF. Podiatry offers you flexibility and a great lifestyle. Final Tip Remain Positive and maintain a positive outlook. Really connect with your peers and form good relationships. If you want to contact Kirsti and learn more or attend one of her upcoming Online Workshops, please visit thedanceclinic.com.au. If you have any questions about this episode, please email me at tf@tysonfranklin.com  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 
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Comments (1)

Debra Ayres

Enjoyed hearing your story Nicola.

Oct 10th
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