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The Video Insiders Podcast

The Video Insiders Podcast

Author: Carlos Pacheco and Tom Martin

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Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like it or not) on what's happening on YouTube, the strategies that the professionals do behind every successful YouTube channel.

Join us as we discuss YouTube strategy and channel strategies, how the industry and the platform are shifting, and discussing the latest tactics, strategies, and trends.

The Video Insiders Podcast is brought to you by TubbeBuddy. The YouTube channel management tool to manage, optimize your content, and run your channel like a pro.
49 Episodes
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Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views.  In this episode, the boys explore the numerous benefits of having your content on YouTube and share their experience and struggle convincing rightsholders to release more on YouTube. Some get it - some don’t. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th! Hashtags on YouTube? The boys explore using hashtags on youtube, hashtag strategies and should you be using them or not. As well as thoughts on the new Drop-in Audio Chat app Clubhouse. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
It’s December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move!  This time last year, the boys made some predictions about 2020, let’s see how they did and what they predict 2021 will look like for video creators!  The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
VidSummit 2020 Recap

VidSummit 2020 Recap

2020-11-2737:36

Tom is so busy he’s hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have.  Show links!! https://vidsummit.com/ Tom's VidSummit 2020 talk VidSummit 2020 Summary Pod The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Quibi Down

Quibi Down

2020-11-0336:39

Tom’s in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail. Show links!! VIP Ep 43 Down with OTT https://en.wikipedia.org/wiki/Quibi Mr Beast was turned down by Quibi Phil Ranta LinkedIn Post The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Down With OTT

Down With OTT

2020-10-2238:44

Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more. Show links!! VIP Ep # 33 Creating a Safe Streaming Environment for Kids    Kidoodle.TV  OTT Platforms Hopster Beano TV Pluto Xumo Peacock Ketchup TV/Sports channel network Tubi Roku Channe TV Player Rakuten TV Alcemie Local now Samsung TV Plus Plex Stirr Vizio IMDb TV Watch4Free PopcornFlix/Crackle MUBI Filmzie LiveTree ChannelFight Britbox Arrow Video Channel The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
It’s been a minute since we sat down to record a podcast. Tom’s youtube channels have been going through a rough patch, and Tom is feeling “Meh” about the whole thing!  In this episode we discuss: CMS or “Content Management System”  the holy grail for YouTube channels and channel managers. Carlos managed to get himself 2 CMS’s. He shares his experience using it and what you should and shouldn’t do! The YouTube Class Action Suit in the UK regarding Kids Content. Views seem to be down across a wide spectrum channels. YouTube TikTok is launched, how will it be integrated into the app and will it feel tacked on? New YouTube Channel Layout Update.  YouTube's new Age Restriction policy's Show links!! Shaping Your Content Using Data with Gwen Miller   The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Bob Jennings

Bob Jennings

2020-09-0101:06:27

***Pre COVID-19 Recorrding*** Tom announces he’ll be speaking at Trafficking Conversion Summit in San Diego headlined by The Terminator himself,  Arnold Schwarzenegger! Tom is also working on the biggest pitch of his life! Cross your fingers!  Carlos returns to Just For Laughs, working with them on youtube, as well as learning the TV distribution side of the industry.  In this pre-COVID 19 interview,  Carlos interviews  Bob Jennings, - Executive Producer & Digital Content Strategist. He advises creators and develops business opportunities beyond YouTube. Bob also used to write and was the voice of the arrogant yet insecure Grapefruit on the American live-action/animated comedy web series Annoying Orange! Show links!! Bob Jennings Twitter: @bobjenz YouTube: bobjenz Facebook: Bobjenz Instagram: bobjenz Annoying Orange The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Tom spices up his studio for the lockdown to accommodate all those Zoom Meetings.  Carlos shares the office with his wife and their “Corona Virus Gym!” In this pre-COVID 19 interview,  Carlos interviews Gwen Miller, VP of Content Strategy for Kin, a digital media and entertainment company that inspires women to discover and create the life they want.  Show links!! Gwen Miller Kin Community The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward. Tom goes to the beach and ventures into central London, for food and drinks, Carlos goes to a drive-in movie and takes the family on a picnic. Carlos’ much, much much, better half successfully launched “Phlywheel” a digital marketing platform with agency experience, without the agency price tag!  Tom sits down with Paul Sampson, LICKD license premium music for your YouTube videos, use songs from chart-topping artists like XXXTentacion, Charli XCX, and many more, pre-cleared and make money from your videos as well... What?!! Show links! Follow Paul Sampson Linkedin - https://www.linkedin.com/in/paul-sampson-74977bb/ Definitely visit LICKD, the world's only commercial music licensing platform for social video. - https://lickd.co/ Other content to check out:  The OG YouTuber Hank Green was on the Recode Media podcast and gave his thoughts on YouTube and TikTok.  Hank Green on everything YouTube, Tik Tok, podcasting, and Montana - https://podcasts.apple.com/ca/podcast/recode-media/id1080467174?i=1000485147653 Phlywheel has been launched. Get digital marketing agency experience, without the agency price tag. Visit Phlywheel.com - https://phlywheel.com The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos on Linkedin https://linkedin.com/in/carlospacheco Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym!  Tom finally gets his hot tub!  Yes, you read that right!... it makes sense since he’s in a world of copyright claims, disputes, ownership conflicts with his new movie channel  The Midnight Screening. As if that’s not enough to deal with, Tom decides to launch a new podcast called The Pro Channel Manager Podcast, aimed at pro YouTubers and professional channel managers looking to level up their skills. Covering topics such as keyword research,  rights management, channel audits, interviews, and much more.  Lots going on in YouTube land as YouTube continues to clean house, demonetizing and canceling YouTubers. YouTube has temporarily suspended ads on all three of Shane Dawson channels. Liza Koshy & David Dobrik have apologized for making racially insensitive jokes in past videos. Jenna Marbles announced she’s quitting Youtube… whew, where’s that hot tub? Show links!  The Pro Channel Manager Podcast The Midnight Screening YouTube Channel Some past episodes that we mentioned during the show that you might want to listen to.  What is Viewer Satisfaction? The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM’s are back up and stabilizing, everyone’s happy! Until a few of the YouTube channels we work on experienced a significant drops in traffic.  After a little poking around, a post on Reddit and with the help of TubeBuddy’s channel metrics tool, Carlos noticed quite a few channels are affected. The boys put on their tinfoil hats and discuss YouTube’s new “Viewer Satisfaction” metric and its effects. Tom launches The Midnight Screening, his new youtube channel, a “Movie” channel no less, and is already victim to a takedown! 😒 Carlo’s baby, Just For Laughs hits 10 million subs. Now he wants his own trophy. Show links!  Carlos's question on Reddit An Insiders Guide To Satisfaction On YouTube The Midnight Screening YouTube Channel Some past episodes that we mentioned during the show that you might want to listen to.  Getting Ready for Quality Watch Time The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide & podcast editing by Joe Pacheco
We’re on week 8 of lockdown and like many out there we’re dealing with cabin fever and anxiety of what’s happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working.  Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization as well as Carlos’ insights that were used in Chris Stokel Walker’s article concerning ad rates fluctuations caused by advertisers cutting back during the pandemic.  Show links!  One Zero’s As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting Chris Stokel Walker’s book - Youtubers: How Youtube Shook up TV and Created a New Generation of Stars - https://amzn.to/3gGRyCgv Some past episodes that we mentioned during the show that you might want to listen to.  Not So Little Monster of YouTube Audiences Creating a SAfe Streaming Environment for Kids with Kidoodle’s Brenda Bisner Tubular Trends with Denis Crushell - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Hello video insiders! Hoping that you're keeping safe and sane. Like many of you, we’re just keeping on, keeping on doing our work, plugging away during these quarantine times. This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview. James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media companies. Prior to Paladin, James served as SVP, Growth of Bent Pixels, where he led the company's strategy, sales, and business development efforts. James was employee number 5 at Channel Factory where he helped grow the video ad tech company to 40+ employees. He’s also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives. James is a fellow podcaster, actually one of the OG in the online video ecosystem with the All Things Video podcast. Join us as we discuss James’ career from hosting All Things Video, Channel Factore, and Paladin Software. - How Paladin is different from the competition in the influencer marketing space. - James’ view on the current state of influencer marketing. - What’s changed in the landscape for online influencers. - James’ take on influencer video platforms to watch. Is Instagram on the way out? - What to expect in regards to direct monetization on social video platforms. - His thoughts on the history and current state of YouTube multi-channel networks. ..and his new venture, Measure Studio which is a beautiful analytics tool for Facebook, YouTube, and Instagram that's an affordable solution for independent online creators and influencers. Show Notes: - Measure.Studios Social video analytics - Paladin Software - All Things Video Podcast  - James Creech on Linkedin **The Video Insiders Podcast is available on all major podcast players. Visit [VideoInsiders.fm](https://videoinsiders.fm) here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow us on Twitter. Tom is @channel_fuel and Carlos is @carlospache_co](https://twitter.com/carlospache_co). If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Welcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is a real-time video analytics platform that analyses the engagement across millions of online video viewers and tracks billions of videos across platforms like YouTube, Facebook, Instagram, Twitter, and TikTok. Similar to  Google Analytics, Nielsen, ComScore, or BARB for the social video on the web.  Denis has an impressive career path with tons of experience on web analytics and YouTube. Before he was the international managing director at Tubular Labs Denis was the head of sponsorships at YouTube and at Google account manager. Here are some of the subjects that Denis talks to Tom during the show.  Why YouTube is still dominant and what would it take for a video platform to surpass its popularity. How Tubular deals with measurement when viewing activity is often not is the intended audience or a parent’s account. How YouTube’s audience is still growing in Europe and other countries and media companies are increasingly investing in the platform. How Covid-19 has changed content consumption and viewership behavior. What kind of content is being uploaded and watched more during the pandemic? ...and much more.  A bit thanks Denis for taking the time to come to the show. Here are some of the links to the Tubular insights and research guides that were mentioned in the show.  Denis’ presentation from VidCon London on the 2020 Social Video Trends & Insights Across Europe. https://tubularlabs.com/research-guides/vidcon-london-2020-social-video-trends-insights-across-europe/ Here are all of Tubular’s Covid-19 insights research papers: https://tubularlabs.com/research-guides/ Finally, you can follow or reach out to Denis on Linkedin. https://www.linkedin.com/in/denis-crushell-96921417/ - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
We're back, we're recording from our cushy home bunkers weathering physical distancing but still keeping up with our podcast and our work.  This week we welcome Brenda Bisner, who is the Chief Content Officer of Kidoodle.TV (Owned by A Parent Media Co. Inc.).  Brenda is highly passionate about creating a safe space for kids. As COPPA rules came into play on YouTube creators, saw a  once-lucrative kids channel revenue drop exponentially, forcing them to look for new opportunities. As we might expect, Kidoodle.TV has seen exponential interest as its a place where kids content producers and creators can leverage to offset the loss of revenue.  Brenda talks with Tom about the current kid content landscape, how she's working hard with Kidoodle to make sure kids have a safe place to watch content, and that creators have an additional revenue stream that encourages them to keep doing what they love.  Visit Kidoodle.TV for more information or connect with Brenda on Linkedin.  - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
This week we welcome a true influencer insider Brendan Gahan to the show.  Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism, working with Fortune 500 brands on their YouTube influencer and community building campaigns. If that wasn't enough, Brendan is also on the board of Vidcon, he was on Forbes' list of the 30 under 30 Brightest Minds in Marketing & Advertising' and was the former VP of brand strategy at Fullscreen.  Join us as we talk about the current landscape of influencer marketing and much more.  Discussion topics from this show. Brendan's career in marketing as well as within the world of MCNs His time at Fullscreen and thoughts on the rise and fall of MCNs How influencer marketing is evolving.  Do agencies and marketing agencies know about the drama on YouTube and other video platforms?  Big thanks to Brendan for coming on the show. If you're interested in what he has to share, make sure to visit his website and follow him on Twitter or Linkedin.  https://brendangahan.com/ https://www.linkedin.com/in/brendangahan/ https://twitter.com/brendangahan - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Hoping that this update finds you in good health.  Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it's impacting us and how it impacts online views and video creators.  Show notes and links of topics we discussed on the podcast.  Internet and video consumption is going through the roof. Seeing views jumping 30% across the board (link?) Big jump in live streaming on FB, Twitter, TikTok, and YouTube of course.  Rise of Zoom and other apps like House Party that are helping people stay connected.  Platforms and Broadcasters are seeing surges in viewership  “The pandemic is driving media consumption way up. But ad sales are falling apart.” Twitter and the New York Times are crucial, but advertisers are pulling away. Expect to see that across media. “Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus - ad-revenue-loss-coronavirus-1203544502/ Ad money is drying up on YouTube Patreon sign-ups have blown up.   YouTube to Limit Video Quality Around the World for a Month  Should you make content about the virus?  YouTube and other platforms want to be seen as trustworthy and let's be honest creators are not vetted news services so there’s a high risk of content being flagged/demonetized.  Covid-19 / Coronavirus videos are being demonitized.  YouTube and other platforms want to be seen as trustworthy and lets be honest creators are not vetted news services so there’s a high risk of content being flagged/demonetized.  “YouTube videos on COVID-19 are popular, but 'suboptimal' for accurate information, study finds”  YouTube creators figure out how to film during a pandemic Types of content creators should pay attention to or create: Educational content is going to see a surge.  Comedy content is surging Kids content/viewership is surging Other notes:  Content distributors are scrambling to get content out as fast as possible. Brands are taking money off ads and more into the content.  Thanks for listening. Take care and stay safe!  Tom and Carlos - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. 
Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco   
*Special note: This episode was recorded in early February 2020 and much has changed since, like many conferences, Social Media North has been postponed* Stuart Reynolds, aka Brittlestar, might not be a name you've heard of; he's not even a YouTube creator. Carlos likes to call him Canada's answer to Hank Green because he's often the adult in the room crowded with much more inexperienced creators. We don't typically bring on influencers or creators into the show, but we felt that Stuart was a good guest to have as he's been around the bend and approaches things differently since he doesn't make a living on YouTube. His platforms are Twitter, Facebook, Instagram, and TikTok, as well as whatever another burgeoning platform is making noise.  Here are some of the subjects we discussed: What was Stewart doing before becoming internet famous? Why does he think there are so many Canadian creators? Stuart's point of view on what's growing in terms of business for him and the industry. Why he's creating Social Media North in Canada. How platforms, brands, and such treat Canada like an unwelcome second cousin.  Learn all about Social Media North by visiting www.socialmedianorth.ca You can follow Brittlestar on Twitter or Instagram. - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. 
Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco 
We're very happy to welcome the OG of video SEO Mark Robertson.  Mark was one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase "social video marketing". He was the founder and CEO or REELSEO.com, Currently the advisory board member and Industry Editorial Director at VidCon.  We've been fans of Mark for years so we're humbled that he took the time to talk with us. Here's a rundown of the podcast:  [00:45] - What’s keeping us busy [7:40] Who is Mark Robertson  [9:40] Mark Robertson’s interview  [10:40] Just how much has the YouTube ecosystem changed since ReelSEO started.  [13:40] - What really excites Mark in the ecosystem. [21:20] - Thoughts on TikTok and Byte’s launch. [27:10] - Mark’s work with VidCon [33:20] - Mark’s thoughts on the last few years and what’s shaping up in 2020. [41:30] - Why does YouTube keep staying strong? [54:45] - Tom and Carlos' closing comments Here's where you can follow Mark Robertson online: @MarkRRobertson on Twitter Mark Robertson on Linkedin Make sure to keep up with his work at Vidcon.  - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. 
Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco 
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