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Asynchronous income. What IS that?!  In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income,  and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours. Find out how we define asynchronous income and whether or not it's right for your business. How could you create asynchronous income streams to allow you to flatten out your income so there are fewer peaks and valleys?Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
How to know what you should commodify and what you shouldn't.In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I discuss what I mean by commodity, and what's the difference between being a commodity and not being one.Then I talk a bit about what it means to make that conscious choice to take a different path.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing?Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do and not allowed to do.  Today I am talking about being afraid of saying the wrong thing and whether or not that's a bad thing, how to stay connected to your customers, and how you can aspire to not hurt others while still saying what you want to say.Stop being afraid of the wrong thing.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
Does your work make the world a better place? When you think about creating an offer,  do you think about the impact of what you're doing? And how do you think about it?In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about sustainability even as a solopreneur or small business and what place the triple bottom line has in your offer design.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey.In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more.Join me. And thanks for listening. I am truly grateful that you're here.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there?  And are you even designing one with an ending?  First, we will look at how you think about this right from the jump. How do you think about finishing when you haven't even started? And is that going to be different for every client? Or do you want an open-ended loop? Are you more interested in having an open-ended client relationship?  We're going to look at two different things. The first is, what does your offer look like and what suits you and your work best? An open-ended or close ended client relationship? And then second, assuming you're looking at a close-ended one, how do you know when you're there? How do you know what finished looks like? And how do you know when to walk away in service of both you and your client?  Listen now. Subscribe. And stay tuned for the next episode on offer design coming soon.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
In part 3 of the Offer Design Series, we talk about delivery.How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the method, but that created more obstacles to doing good work. I had to change the way I delivered in order to keep my promises to clients.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer design begins with a promise. What is the promise that you're making? And do you know if you can keep it?Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing.The kicker here, and this is really important, is to tell them no. Listen in to find out why and how to close your consults.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any kind of relationship.The meaty part in the middle of a consult has to be where you show the best of yourself. How do you ask the right questions, make it a meaningful interaction, keep track of time, think about emotional capacity, and learn what you need to learn in just one consult or interview? Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any kind of relationship. Most people approach consults like, "How can I close this as fast as possible? How can I get this person to sign on the dotted line in the most efficient way possible?" Consults often feel like a high-pressure situation for all parties. But they don't need to. So we're going to talk about how to dismantle that high-pressure system and why it's important. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
In this episode, we are talking about language and leadership.  This is one of my favorite topics because we are going to talk about the words that need to f-ing go.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
In this episode, we're talking about impact. When you're trying to make a positive impact, it can be very frustrating to feel like nothing you're doing matters. It's the thing that generally stops people from doing impact-driven, social justice type work because it feels like a drop in the ocean. And you know what, here's the really uncomfortable truth. It probably is. Without power, nothing you do matters. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true.  This week, I talk about powerless leadership and what it looks like, the kind of power you want for effective leadership, and what it feels like to lead with (or without) power.Do you want to know what you have, what you are capable of, and what makes you effective? Join me for this episode on leading with power.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? In order to make a real impact, accepting the need for power is a huge deal.  This episode will have you think about your relationship with power as it is now and whether or not resistance to wanting power is getting in your way. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
This episode is all about identifying your leadership values. It might not sound sexy, but it's essential.This is not going to be the standard "what are your values?" And you say, "honesty," and then we move on. It's not what we're doing right now. First off, we're going to articulate the need. Why do you need to know what your leadership values are? Second, we're going to talk about what leadership values even are. And then we're going to talk about how to figure out what yours are.  Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
Let's talk about the future of leadership. It's not a light conversation, so grab a coffee and settle in. Leadership is broken, like real broken. We don't actually know how to do this. And I want to talk about what to do about that and what the future might look like. So today I'm going to do a little rant about what's not working. I'm going to talk a little bit about some examples of, of ways in which changing things for the future is likely not helping.  And then, I'm going to give you some ideas about what to take away so that you know what to think about in the spectrum of your own work in the world, so that you can start thinking about the future in a different way. You know, light stuff. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
Good Business episodes are usually to teach something, whatever's top of mind that day. But this episode marks something new.  Today's episode is the starting line for 12 months of content where we're going to talk about leadership. What it is, what it isn't, what it means, and why it's important. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
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