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Good Business

Author: Illana Burk: Business and Leadership Coach

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Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.
32 Episodes
Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not.
Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.
Today's episode is all about how to not be a jerk in the middle of a crisis.
Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. 
Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn't totally tank your chances of actually getting it.
Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water.
Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur Ashe
Today’s episode is less of a lesson than recent episodes. Instead, today we’re making a case for a topic we’ll be talking a LOT more about in the future: IMPACT. What it is. Why it matters. And how to pay attention to it.
Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time you have for your work without sacrificing what those VIPs need and expect from you. Next up, we talk about exposure, protection, and the responsibility you have to those who matter most.
In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about.
Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.
This episode breaks down the popular trope that if you don't charge a lot, people won't value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses.
Today we're talking about why trust building beats list building every day of the week. We talk about why having a primary focus on list building in client acquisition is the very best way to feel like you are banging your head against a wall. 
Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow.
Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love something but not be lit UP by it. Then we’ll talk about what to do about it and how to fix it. And finally, we’ll wrap up with some inspiring examples of how this works in action.
Quitting usually comes with shame. It feels like bad decisions and ignorance and can certainly be predicated on failure, but it is, and will always be a choice that is 100% within your control. You can’t be forced to quit. You can only choose to quit.
Each communication or point of contact you have with your people will have a ripple effect on every subsequent interaction. A blog post from years ago - left to languish in the annals of Google - that has nothing to do with your current work - can tell a potential client all the wrong things about who you are and what you do NOW.
Today’s episode is all about the last frontier of content marketing: The bold notion that you can tell the whole truth and people will buy whatever you’re selling.
Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT.
Today’s episode is about the fine art of designing offers and revenue models that work for YOUR work. Because when it comes to how you deliver what you do, one size most definitely does not fit all.
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